Wholesale strategy and Faire growth for product-based brand founders — from former corporate and independent retail buyer Kristin Fisher, with 18+ years buying for Urban Outfitters, nationwide retailers, and her own multi-six figure gift shop.
Get buyer-backed strategies to grow your wholesale business, master the Faire platform, pitch retailers with confidence, and build a profitable product brand on your terms. Whether you're building your wholesale foundation or scaling your Faire presence to the next level, every episode gives you direct access to how retail buyers actually think — and what they're looking for when they decide which brands to stock.
Topics include: wholesale strategy, Faire platform mastery, retail buyer psychology, pitching indie retailers, product assortment strategy, pricing for profitability, and the mindset shifts that separate scaling brands from stuck ones.
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Is Your Wholesale Business Actually Profitable? | Episode 118
Wednesday, August 19, 2026 • Duration 41:24
You look really successful on the outside. Your bank account says something else.
If revenue keeps climbing but profit feels like it's standing still, this episode is your next step.
So many wholesale brands miscalculate their profitability, and it's not because you're bad at math. It's because most founders stop at product level margin instead of looking at the real cost of fulfilling every wholesale order.
In this chat, I'm breaking down the full profitability formula, the three profitability traps I see over and over inside my client work, and exactly how to diagnose (and fix) a margin problem without panicking or slashing your prices overnight.
WHAT YOU'LL LEARN:
- Why "my product margin is 80%" doesn't actually tell you if you're profitable
- The full formula for calculating your real profit per wholesale order, not just gross margin
- Every hidden cost quietly eating your margin that you're probably not tracking
- The story behind my most profitable looking holiday season that almost broke me
- The 3 profitability traps I see constantly with wholesale brands
- Why your opening order minimum might be costing you money
- How having too many SKUs hurts your bottom line, even when customers love the variety
- The right way to think about raising your wholesale pricing without losing accounts
- A simple framework for diagnosing exactly where your margin is leaking
Enjoy the chat!
Join me live on September 17, 2026 for the FREE Faire Success Blueprint Workshop (updated with brand new content for 2026), where I'm walking you through exactly how top performing brands set up their entire Faire presence, page, pricing, buyer outreach, and email automations, all on top of the profitability foundation from this episode.
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
What Faire Summer Market 2026 Really Means For Your Q4 | Episode 117
Wednesday, August 5, 2026 • Duration 38:17
Faire Summer Market wrapped a few weeks ago. I have some thoughts.
I spent days during and after market scraping Reddit, Threads, Instagram, and Facebook groups, plus polling my own Back Pocket members, to find out what actually happened underneath the highlight reels.
No matter what your market looked like, it doesn't decide whether you can run a successful wholesale business. In this episode, I'm digging into what happened at Faire Summer Market July 2026, the pattern I saw between brands who prepped early and brands who showed up last minute, and why repeat retailers carried more of this market than new ones.
Then we get into the tactical tweaks retailers are talking about right now (your direct link, your photography, your email strategy) before closing with the mindset shift you need heading into Q4.
WHAT YOU'LL LEARN:
- Why the brands that started prepping six to eight weeks out had noticeably different markets than the ones who showed up cold
- The pattern behind this year's market: more repeat retailers, fewer new ones, and what that says about where buyers' heads are at right now
- A stat from Faire's own Q2 2026 report that should give you confidence about independent retail (brick and mortar is actually outpacing online)
- Why retailers are buying tighter, more often, and closer to their actual need, and what that means for how you pitch
- The direct link mistake that's costing brands their margin, straight from what buyers are saying
Your Perfectionism Is Costing You | Episode 116
Wednesday, July 22, 2026 • Duration 24:15
This one came out of putting my daughter down for her first nap of the day and realizing I'd been putting off recording this episode.
Not because I didn't have anything to say. Because some part of me needed everything to look a certain way before I could say it. Five months into motherhood, I don't have that luxury anymore, and it tapped me into something I thought I'd already worked through.
I always knew what perfectionism looked like at the big picture level: the polished business, the huge revenue number. What I missed was the smaller layer underneath, running my workflows, my content, my own business, without me even clocking it.
This episode is about finding that layer in your business too.
WHAT YOU'LL LEARN
- Why perfectionism almost never shows up as just one layer
- The sneaky way "I need the workflow figured out first" is actually perfectionism in disguise
- How to catch the moment you've become the bottleneck in your own business
- The "rising water level" metaphor for what scaling actually feels like
- What "done is better than perfect" actually means (it does not mean rushed or sloppy)
- How a season of life forces a new definition of "enough," and why that's not a bad thing
- One question to ask about what you've been sitting on until it's "ready"
- What the "high views, low orders" combo is really telling you about a product listing
- How to pull your order summary and build a personalized VIP outreach list before market opens
What Your Faire Analytics Are Actually Telling You | Episode 115
Wednesday, July 8, 2026 • Duration 32:15
Your Faire analytics are sitting right at your finger tips… and most brands are barely glancing at them before one of the biggest traffic windows of the year hits.
This episode is your pre-market analytics audit. Not a data-nerd deep dive, not a spreadsheet lecture. Just four specific areas inside your Faire analytics dashboard that can tell you exactly where to focus your energy before the Faire Summer Market opens — and what to do about it.
We're in the final stretch before market kicks off, and buyers are already building their carts.
The question is whether your brand is ready for the traffic surge that's coming. I'm breaking down four analytics you already have access to right now, what each one is telling you, and the single action to take with each one so you go into market week with intention instead of guesswork.
WHAT YOU'LL LEARN
- What buyers are actually doing on Faire in the two weeks before market opens
- Why retailers can save and favorite your products without you ever knowing — and what you CAN see instead
- The #1 sign your Faire page has a discoverability problem and how to fix it before market traffic spikes
- How to use your product-level analytics to lead with your proven performers (not just your personal favorites)
- The stat directly from Faire on how much adding new products boosts your ranking — and why you need to pump the brakes on that advice
- Why a low conversion rate right now becomes a much bigger problem during market week
- What the "high views, low orders" combo is really telling you about a product listing
4 Wholesale Buyer Types (& How to Win Each One) | Episode 114
Monday, June 22, 2026 • Duration 31:34
If your wholesale strategy revolves around one type of buyer, you're leaving real money on the table. And the frustrating part? You probably don't even know it.
Most brand founders are pitching, optimizing, and pricing for one buyer in their head… usually the independent boutique owner. But there are four distinct buyer archetypes showing up on across the wholesale landscape, and each one buys completely differently.
In this episode, I'm breaking down a framework I use to look at the entire wholesale buyer landscape — not just Faire, but your entire wholesale strategy.
I'm walking you through four buyer archetypes and covering their psychology, buying behavior, what they need from you, and how to speak to each one. Whether you're optimizing your Faire page, writing pitch emails, or setting your minimums, this framework will completely change how you think about your strategy.
WHAT YOU'LL LEARN
- Why picturing only one type of buyer is costing you accounts and reorders you don't even know you're missing
- The two axes that define every wholesale buyer — and why understanding both changes everything
- What a Discovery Buyer needs to feel safe enough to place their first order with you (hint: it's not just low minimums)
- Why the Curating Buyer is probably who you've been pitching all along — and what actually makes them come back
- The surprising buyer type that reorders constantly, requires almost zero ongoing effort, and most brands completely ignore
- What an Account Buyer is looking for that has nothing to do with your product — and why you'll lose them before the conversation even starts if you miss it
- What Faire's new "business use" buyer category and Faire Plus pilot program mean for your wholesale opportunity right now
How to Use Faire Email Automations to Grow Wholesale Sales | Episode 113
Monday, June 8, 2026 • Duration 43:01
There's a marketing feature sitting inside your Faire portal right now that most brands have never touched. It doesn't count against your campaign limits. And it can reach retailers who have already opted out of your regular marketing emails. This episode is your sign to go turn it on.
In this episode, I'm breaking down Faire email automations — a feature that rolled out to all brands in early 2026 and has the potential to do a serious amount of heavy lifting for you heading into Faire Market Week.
I cover what they are, where to find them, and the four I'd prioritize before market opens. Plus, I'm sharing something I learned directly from my Q2 call with the Faire team that most brands don't know about.
WHAT YOU'LL LEARN:
- What Faire email automations are and exactly where to find them in your portal
- Why these automations are completely separate from your campaign send limits (yes, really)
- The surprising fact about retailers who've opted out of brand marketing emails — and how automations change the game for you
- The 4 automations to prioritize before Summer Market opens
- Why automated emails convert at a dramatically higher rate than broadcast campaigns
- How to write your automation copy so it actually sounds like you and converts
The Real Reason Great Product Brands Plateau | Episode 112
Monday, May 25, 2026 • Duration 51:08
You already have the strategy. So why aren't you using it?
That list on your phone, in your Notion, in your notebook -- it's full of things you know you need to do. You've paid for the courses. You've downloaded the freebies. You've listened to the podcasts. And yet, here you are, still not doing the thing. This episode is for you.
This is my first episode back from maternity leave after welcoming my daughter Avery, and honestly? Coming back into this work has given me so many unlocks. This episode is one of them. We're not talking about more strategy today. We're talking about why you already have what you need but you're still not moving forward -- and what's actually keeping you stuck.
WHAT YOU'LL HEAR:
- Why the "learning loop" is actually a sophisticated form of procrastination (and how to spot it in yourself)
- The real reason you keep buying courses and never finishing (or implementing) them
- How your subconscious brain is running a protection program that keeps you exactly where you are
- The difference between a strategy gap and a belief gap - and why only one can be solved with information
- A client story that will feel uncomfortably familiar if you've been spinning in overwhelm for months
- Three questions to ask yourself right now that will reveal what you're truly avoiding
- What "safety" actually looks like in your subconscious - money stories, success fear, time stories, and more
- Why subconscious reprogramming (not another course) is what actually breaks the cycle
- What Rewired Retail is and how it combines advanced wholesale strategy with subconscious mindset work
The One Mindset Shift Blocking Your Next-Level Growth | Episode 111
Monday, May 11, 2026 • Duration 30:59
Sit with this: Are you leading for the business you have right now... or the one you're building?
If you’re feeling stuck, overwhelmed, or like things just aren’t clicking fast enough, then this episode is your sign to pause, zoom out, and rethink the way you're showing up in your business.
We’re chatting about what it looks like to lead like the future, next-level version of yourself, and how that simple shift can make a massive impact on your life and business.
I’m sharing tangible examples, a client story that might sound a little too familiar, and powerful questions to help you rewire the way you make decisions starting right now.
Here’s what you’ll learn in this episode:
What it means to lead from your future self instead of your current stuck version
How your subconscious could be keeping you in protection mode (and how to break the cycle)
The sneaky ways fear shows up in product decisions, pricing, and hiring
A real-life example of how one client increased her profit by letting go of “just okay” products
10+ signs you’re leading from the wrong mindset—and how to shift
What future-you actually does differently day-to-day
The #1 question to ask before every business decision moving forward
Ready to make this kind of change in your own business?
Learn more about the Rewired Retail Collective - a 6-month high-touch mastermind that helps you rewire your mindset AND uplevel your strategy.
Or Let’s chat! DM me “REWIRED” on Instagram to chat about whether it’s the right fit for you:
Is Your Product Biz Running The Show? Take Your Power Back. | Episode 110
Monday, April 27, 2026 • Duration 37:17
Your Business Is Not the Boss of You (But It Might Be Acting Like It)
Have you ever looked up and realized, “Wait... how the hell did my business start running me?”
This episode is for you if your business was supposed to give you freedom… but now feels like it owns you. We’re chatting about what’s really going on when you’re grinding without growing, and why mindset work(the subconscious kind) might just be the missing piece.
This is my first solo episode back post-maternity leave, and it’s a vulnerable one. I’m sharing how my own business once left me feeling burnt out and working around the clock no matter what I did, how I rewired those beliefs, and how you can do the same to reclaim your role as the actual leader of your product based business.
Inside this episode, you’ll learn:
Why hustle culture is still running your subconscious—even if you think you’ve “moved on”
What subconscious programming has to do with your burnout (and how to rewire it)
The beliefs that are silently sabotaging your growth
What it really means to step into your role as the leader of your business
The power of creating white space in your calendar (and life)
Why your version of success must be defined by you (and no one else)
Two Levers to Boost Your E-Commerce Sales | Episode 109
Monday, April 13, 2026 • Duration 23:13
E-commerce sales feeling stuck?
You’re showing up everywhere - Instagram, TikTok, trade shows, blogs, but it still feels like you’re spinning your wheels and not seeing the return on your effort… you need to hone your efforts.
In today’s episode, we’re chatting how to grow your e-commerce revenue by doing more focused work - and cutting out the extras.
I’m walking you through the two key areas that actually move the needle in your DTC sales: growing your audience (getting more eyeballs) and optimizing for conversion (making it easier for people to buy). That’s it. That’s the formula. But within that, there are strategies that most product-based businesses are overlooking.
You'll Learn:
The 2 key levers that actually drive e-commerce revenue
What most brands are getting wrong about blog traffic and conversion
The pop-up and email sequence strategy that finally started converting cold traffic
How to create sticky, bingeable blog content that builds trust and drives revenue
Why meeting your customer where they are is the name of the game to optimize your efforts
Mentioned in this Episode:
Master Pinterest for Product Based Businesses: interview with Pinterest expert Meagan Williamson. Listen to Episode 80 HERE
Uplevel your mindset and your assortment & retail strategy inside Rewired Retail. Join HERE
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1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
- The three retailer groups worth your attention right now and exactly how to reach each one
- How to use AI to analyze your own Faire data and figure out the single biggest needle mover for your business
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
- Faire Market Prep Planner (Free resource!): HERE
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
- How to audit your own Faire page and pitch strategy to see which archetypes you're actually speaking to — versus which ones you're accidentally turning away
RESOURCES MENTIONED
>Unlocking Faire Private Podcast: https://kristinfishercoaching.com/unlockingfaire
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
- Buyerside Pitch Kit: Your entire wholesale pitch strategy for every type of retailer in one spot. Created for you by a buyer so you know exactly what to say (and when) to convert your pitches. Grab it here!
- Rewired Retail Mastermind: A 6-month high-touch mastermind for scaling product brand founders that rewires your mindset AND uplevels your strategy. Join or get on the waitlist here
- Listen to Episode 92: The Mindset Shift to Redefine What Success Looks Like (For YOU)
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
Or to dive deep into your Pinterest strategy, get on the waitlist for one of my all-time favorite courses, Pin Potential HERE.
**Note: I may make a small affiliate commission from links shared (but know that I always 100% stand behind anything that I recommend!)
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
