Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!
Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.
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Part two! The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success.
In this second episode of the two-part series, we’re focusing the conversation on VISIBILITY… Because Retailers need to know about your product in order to buy your product!
We know that wholesale growth is a numbers game, so I’m breaking down visibility strategies to get your brand top of mind for your retailers before market starts.
Enjoy the chat!
LOOKING TO GROW YOUR WHOLESALE BUSINESS?
Retail Pitching👇
1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE
Faire Growth👇
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success.
In this first episode of the two-part series, you’ll hear
What your retailers are focused on during Q4 & how THEY prep for the market
How you can use this knowledge to your advantage
And one key strategy that you can implement on your Faire page right now to prep your brand for market
Enjoy the chat!
LOOKING TO GROW YOUR WHOLESALE BUSINESS?
Retail Pitching👇
1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE
Faire Growth👇
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop,
What's Working for Wholesale Right Now with Katie Hunt | Episode 64
Monday, July 8, 2024 • Duration 30:39
What’s really working in Wholesale right now?
In this episode of the podcast, Katie Hunt, CEO of Proof to Product, shares her unique journey from building her own product brand to coaching thousands of product business owners in the wholesale business.
We chat about:
- The state of the wholesale industry in 2024
- How to take your business temperature
- What to focus on when sales are slow
- How to stay true to your goals and being intentional in your business decision-making
Tune in to the episode for more actionable steps and tips for business growth.
1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE
How To Make Your Business Work FOR You | Episode 63
Monday, June 24, 2024 • Duration 26:28
The key to a successful business lies in your ability to create goals and a schedule that aligns with your life goals first and foremost.
In today’s episode of The Buyerside Chat Podcast, I share the journey that I have been on inside my own business to shed the “corporate hustle culture” and schedule.
You’ll learn about
Tips to make your business work for you (not control you)
Evaluating your goals to make sure that you won’t have to sacrifice your top priorities in life in order to reach those goals.
How to create a schedule that aligns with your life and desires.
The importance of creating space in your schedule for fun and creativity.
To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive!
1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE
Faire Growth👇
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
What To Do When Sales Are Slow with Ciara Stokeland | Episode 62
Monday, June 10, 2024 • Duration 38:16
This week on the Buyerside Chat Podcast, I chatted with Ciara Stokeland about the importance of focusing on:
- Existing customers
- Simplifying your business model
- Leveraging historical sales data to make informed decisions.
We also dive into strategies for managing inventory, optimizing profit margins, and navigating economic downturns.
Grab a pen and enjoy the chat!
About Ciara:
Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit-focused coaching program for inventory-based business owners.
ONE Key Thing That You Should Do Now to Prep for Faire Market | Episode 61
Monday, May 27, 2024 • Duration 26:20
Are you ready for the Faire Summer Market?
One of the biggest wholesale buying periods is right around the corner.
The market is more saturated than ever.
Oh and not to mention - it's a crazy time of year for all of us with summer kicking off, kids out of school, graduations, and just ... life!
The energy that you put into your business right now needs to guarantee results. You should be laser focused on results-oriented, needle moving activities.
In today's episode of the Buyerside Chat Podcast, I share my advice for the ONE thing that you can do right now in your product based business that will move the needle for your wholesale strategy. (Hint: it's to help you prepare for your Faire Summer Market sales)
For product brand owners looking to take their wholesale growth to the next level, The Faire Bootcamp program is launching to provide detailed strategies, templates, and live coaching calls to help you engage with buyers and prepare for strategic, effective wholesale growth. This program offers a collaborative environment to connect with other entrepreneurs and drive meaningful progress in your business.
Don't miss the opportunity to invest in your business and join The Faire Bootcamp to elevate your wholesale strategy. Sign up now to start your journey towards success and thrive during the upcoming summer market season. Let's make this your best market yet!
Scaling A Creative Product Business That Aligns with Your Vision & Life - A Maker Chat with Dianna Allen | Episode 60
Monday, May 13, 2024 • Duration 54:00
In this episode of the Buyerside Chat Podcast, I sat down with Dianna Allen of Soleia Lane (formerly Terra) and Inventora to discuss how she scaled her candle business with just $100 to start and has since launched Inventora, an inventory and materials management system for makers.
You’ll hear us chat about:
- The power of creating a wholesale strategy that aligns with your vision for your business
- Tips to find your sweet spot for trade show success
- How to find creative outlets in your business without over-investing in inventory
- The importance of managing your inventory and materials to scale your business profitably
About Dianna!
Dianna Allen founded TERRA in 2019 with only $100 to start. She has since grown the brand into a 6-figure business utilizing social media, markets, and trade shows. Along the way, Dianna also built a spin-off company, Inventora, to provide a solution to her inventory management troubles as TERRA grew.
NOTE: Since this episode was recorded, Terra was re-branded to Soleia Lane!
Connect with Dianna:
Instagram @diannamallen @soleialane and @inventorahq
Shop Soleia Lane: https://soleialane.com/
Explore Inventory & Supplies management software Inventora HERE
www.inventora.com/?via=kristin-fisher
& USE Code BUYERSIDE20 for 20% Off of your membership!
A Wholesale Buyer Outreach Strategy That Will Actually Convert | Episode 59
Monday, April 29, 2024 • Duration 36:40
What if I told you that the secret to your wholesale success is as simple as building a solid relationship with your ideal buyers?
I’ve received hundreds of pitches from brands, and I’ve been honored to mentor brands over the last few years on this very topic… creating a wholesale buyer outreach strategy that will ACTUALLY convert.
In today’s episode, I break down my top tips to creating your own strategy that is set to scale alongside your business. Here’s what you’ll hear…
Why it’s not just a numbers game
Tips to find your ideal retailers
How to get organized and create a wholesale outreach tracking system that works for you and grows with you
An exact communication and email outreach strategy
Plus a bonus tip to measure your results!
Enjoy the chat!
LOOKING TO GROW YOUR WHOLESALE BUSINESS?
Retail Pitching👇
1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE
Faire Growth👇
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop,
Employees vs Contractors: How to hire effectively (and legally) with Kira La Forgia of Paradigm Consulting | Episode 58
Monday, April 15, 2024 • Duration 01:03:04
Are you ready to step into your leadership role? Whether you are contemplating your first hire or you have a full team, this episode with Kira La Forgia of Paradigm Consulting will give you the clarity that you need to ensure that you and your employee(s) are protected.
What you’ll learn on this episode:
- Stepping out of the business to allow your team to flourish and own their roles
- How to craft the positions on your team to truly support your business needs
- The difference between an employee and a contractor
- How to have the pay conversation when transitioning from contractor to employee
- Hiring with diversity in mind
And so much more. We talked for over an hour, so this is a longer conversation than you are used to seeing on the Buyerside Chat podcast, but it is packed full of so much human resources knowledge!
About Kira!
With a decade of experience in People Operations in the corporate world, Kira La Forgia is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to.
Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs.
Profitable Decision Making: The Power of the Product Edit | Episode 57
Monday, April 1, 2024 • Duration 30:49
What if I told you that you could make more money by selling LESS product?
This episode of The Buyerside Chat Podcast is a foundational conversation around the retail buyer’s skillset of editing a product collection. I share how you can look at the data in your business to determine your ideal product offering that ultimately helps to reduce decision fatigue and increase conversion and profitability.
In this episode, you’ll learn:
The importance of removing emotion from decision making in your business.
The 80/20 rule
Understanding how data can help you to determine your ideal product offering
How to actually pull this data
And the results you will see by implementing this process in your product business.
To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive!
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE
Faire Growth👇
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE
Faire Growth👇
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE
Faire Growth👇
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
On The Up And Up Podcast: https://podcasts.apple.com/us/podcast/on-the-up-and-up/id1661939979
Download the FREE Resource mentioned on the chat here: https://www.the-paradigm.com/prior-to-the-hire
LOOKING TO GROW YOUR WHOLESALE BUSINESS?
Retail Pitching👇
1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE
Faire Growth👇
1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
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