To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcast

Part two! The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success. 

In this second episode of the two-part series, we’re focusing the conversation on VISIBILITY… Because Retailers need to know about your product in order to buy your product! 

We know that wholesale growth is a numbers game, so I’m breaking down visibility strategies to get your brand top of mind for your retailers before market starts. 

Enjoy the chat!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcast

The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success. 

In this first episode of the two-part series, you’ll hear

• What your retailers are focused on during Q4 & how THEY prep for the market
• How you can use this knowledge to your advantage
• And one key strategy that you can implement on your Faire page right now to prep your brand for market

Enjoy the chat!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

What’s really working in Wholesale right now? 

In this episode of the podcast, Katie Hunt, CEO of Proof to Product, shares her unique journey from building her own product brand to coaching thousands of product business owners in the wholesale business. 

We chat about:

- The state of the wholesale industry in 2024

- How to take your business temperature

- What to focus on when sales are slow

- How to stay true to your goals and being intentional in your business decision-making

Tune in to the episode for more actionable steps and tips for business growth.

About Katie!

Connect with Katie:

Proof To Product Podcast 

Instagram 

Work with Katie:

Hello Wholesale Free Audio Series

Paper Camp

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

The key to a successful business lies in your ability to create goals and a schedule that aligns with your life goals first and foremost. 

In today’s episode of The Buyerside Chat Podcast, I share the journey that I have been on inside my own business to shed the “corporate hustle culture” and schedule. 

You’ll learn about

• Tips to make your business work for you (not control you)
• Evaluating your goals to make sure that you won’t have to sacrifice your top priorities in life in order to reach those goals. 
• How to create a schedule that aligns with your life and desires. 
• The importance of creating space in your schedule for fun and creativity. 

To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive!

>> Get on the PSI Waitlist HERE. 

Enjoy the chat!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chatted with Ciara Stokeland about the importance of focusing on:

 - Existing customers

 - Simplifying your business model

 - Leveraging historical sales data to make informed decisions.

We also dive into strategies for managing inventory, optimizing profit margins, and navigating economic downturns.

Grab a pen and enjoy the chat!

About Ciara:

Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit-focused coaching program for inventory-based business owners.

Ciara was previously on Episode 43 >> Listen Here

Follow & connect with Ciara!

@inventorygenius

Inventory Genius Podcast

Inventory Genius Book

Check Out Her Website

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Are you ready for the Faire Summer Market?

One of the biggest wholesale buying periods is right around the corner.

The market is more saturated than ever.

Oh and not to mention - it's a crazy time of year for all of us with summer kicking off, kids out of school, graduations, and just ... life!

The energy that you put into your business right now needs to guarantee results. You should be laser focused on results-oriented, needle moving activities.

In today's episode of the Buyerside Chat Podcast, I share my advice for the ONE thing that you can do right now in your product based business that will move the needle for your wholesale strategy. (Hint: it's to help you prepare for your Faire Summer Market sales)

Enjoy the chat!

LISTEN TO EPISODE #59 referenced in this episode!

GET ON THE FAIRE BOOTCAMP WAITLIST!

For product brand owners looking to take their wholesale growth to the next level, The Faire Bootcamp program is launching to provide detailed strategies, templates, and live coaching calls to help you engage with buyers and prepare for strategic, effective wholesale growth. This program offers a collaborative environment to connect with other entrepreneurs and drive meaningful progress in your business.

Don't miss the opportunity to invest in your business and join The Faire Bootcamp to elevate your wholesale strategy. Sign up now to start your journey towards success and thrive during the upcoming summer market season. Let's make this your best market yet!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

In this episode of the Buyerside Chat Podcast, I sat down with Dianna Allen of Soleia Lane (formerly Terra) and Inventora to discuss how she scaled her candle business with just $100 to start and has since launched Inventora, an inventory and materials management system for makers. 

You’ll hear us chat about:

- The power of creating a wholesale strategy that aligns with your vision for your business

- Tips to find your sweet spot for trade show success

- How to find creative outlets in your business without over-investing in inventory

- The importance of managing your inventory and materials to scale your business profitably

About Dianna!

Dianna Allen founded TERRA in 2019 with only $100 to start. She has since grown the brand into a 6-figure business utilizing social media, markets, and trade shows. Along the way, Dianna also built a spin-off company, Inventora, to provide a solution to her inventory management troubles as TERRA grew.

NOTE: Since this episode was recorded, Terra was re-branded to Soleia Lane!

Connect with Dianna:

Instagram @diannamallen @soleialane and @inventorahq

Shop Soleia Lane: https://soleialane.com/

Explore Inventory & Supplies management software Inventora HERE

www.inventora.com/?via=kristin-fisher

& USE Code BUYERSIDE20 for 20% Off of your membership!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

What if I told you that the secret to your wholesale success is as simple as building a solid relationship with your ideal buyers?

I’ve received hundreds of pitches from brands, and I’ve been honored to mentor brands over the last few years on this very topic… creating a wholesale buyer outreach strategy that will ACTUALLY convert. 

In today’s episode, I break down my top tips to creating your own strategy that is set to scale alongside your business. Here’s what you’ll hear…

• Why it’s not just a numbers game
• Tips to find your ideal retailers
• How to get organized and create a wholesale outreach tracking system that works for you and grows with you 
• An exact communication and email outreach strategy
• Plus a bonus tip to measure your results!

Enjoy the chat!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Are you ready to step into your leadership role? Whether you are contemplating your first hire or you have a full team, this episode with Kira La Forgia of Paradigm Consulting will give you the clarity that you need to ensure that you and your employee(s) are protected. 

What you’ll learn on this episode:

- Stepping out of the business to allow your team to flourish and own their roles

- How to craft the positions on your team to truly support your business needs

- The difference between an employee and a contractor

- How to have the pay conversation when transitioning from contractor to employee

- Hiring with diversity in mind

And so much more. We talked for over an hour, so this is a longer conversation than you are used to seeing on the Buyerside Chat podcast, but it is packed full of so much human resources knowledge! 

About Kira!

With a decade of experience in People Operations in the corporate world, Kira La Forgia is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to.

Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs.

Connect with Kira:

Paradigm Consulting Website: https://www.the-paradigm.com

Instagram @theparadigmm

On The Up And Up Podcast: https://podcasts.apple.com/us/podcast/on-the-up-and-up/id1661939979

Download the FREE Resource mentioned on the chat here: https://www.the-paradigm.com/prior-to-the-hire

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

What if I told you that you could make more money by selling LESS product?

This episode of The Buyerside Chat Podcast is a foundational conversation around the retail buyer’s skillset of editing a product collection. I share how you can look at the data in your business to determine your ideal product offering that ultimately helps to reduce decision fatigue and increase conversion and profitability.

In this episode, you’ll learn:

• The importance of removing emotion from decision making in your business.
• The 80/20 rule
• Understanding how data can help you to determine your ideal product offering
• How to actually pull this data
• And the results you will see by implementing this process in your product business.

To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive!

>> Get on the PSI Waitlist HERE.

Enjoy the chat!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Let’s make email marketing simple, shall we? Today’s episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list!

Meet today’s guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about:

- Your customer’s journey with your product brand

- Digital Advertising in 2024 and the importance of optimizing conversion

- Ways to create enticing pop-up’s and lead gen strategies to grow your email marketing list

- How to nurture your customer beyond the boring welcome sequence

- Understanding key data metrics that empower you to make smart marketing decisions

You are definitely going to want to take notes while you listen in to the chat!

About Jessica!

Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store now she’s sharing everything she learned the hard way… so you don’t have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners.

Episode Mentions: Click Here for the free gift for The Buyerside Chat listeners

Connect with Jessica:

Website

eCommerce Badassery Podcast

Instagram

The Lounge eCommerce Marketing Membership

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Changes are coming! There is no question that AI has changed the retail industry forever. Google has been at the forefront of leveraging AI to enhance the platform, and 2024 will bring a massive change to the Google that we all know today.

I am so honored to have Nina Gibson back on the podcast to discuss the new Search Generative Experience (SGE) coming to Google.

In this episode, she shares:

- What changes are coming to Google

- The way that these changes will impact not only how users get information but also how it will impact shopping decisions

- How the changes will impact ecommerce brands

- The differences between digital advertising and how these changes could affect paid advertising in the future

- And what you can do right now to get your brand ready for the Google changes

Nina is an SEO expert and visibility enthusiast with over 15 years of e-commerce SEO and digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. Over the past decade, she’s helped generate over $100 million in organic traffic revenue for a variety of brands and businesses across industries. She’s also a corporate drop-out, multi 6-figure business owner and mom living on the southern coast of Maine!

To listen to the previous interview with Nina, check out episode 17 of The Buyerside Chat where we talked about creating legacy content and finding keywords.

Connect with Nina!

Website

Instagram

Download The Free Ecommerce SEO Checklist for Shopify

Resources Mentioned on this episode:

Google AI Experiment - YouTube Video

Shopify App for Schema Markup: Schema Plus For SEO

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Are you leveraging Etsy to it’s full potential? The holiday season is upon us & consumers are shopping earlier and earlier every year. 

The Etsy platform meets shoppers where they are at and serves up thousands of products to shoppers… and we want your product to be at the top of that list! 

But how?

Inside this episode, I chat with Etsy expert, Dylan Jahraus about exactly how you can do that. 

You’ll hear: 

• How to leverage etsy during peak holiday season
• How to position your product as a gift item during gifting season
• What successful brands on the platform are doing right now
• Plus lessons learned in corporate ecommerce merchandising 

Give it a listen!

About Dylan:

Dylan Jahraus is a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course. Outside of being a CEO she's also a military spouse and a mom of two boys.

Connect with Dylan:

Book a FREE Strategy Call: https://calendly.com/dylanjahraus/program-strategy-call

Free 16-Step Checklist Daily Actions For Etsy: https://dylanjahraus.mykajabi.com/pl/2147677557

Instagram: https://www.instagram.com/dylanjahraus/

Website: https://dylanjahraus.com

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

What’s trending for 2024? Part 2! Design trends.

In last week’s episode, I spoke with Jessica Richards of JMR Trend & Creative, about how trends take shape and how you can work macro and micro trends into the product that you design.

In this part 2 episode today, I’m sharing what I am seeing out there as Spring 2024 design & fashion trends based on what I saw at the Winter ‘24 tradeshows in NYC and the runways.

And more importantly, how to filter trends through your brand lens and work them into your product assortment and collection profitably.

Enjoy the chat!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

What’s trending for 2024?

In this episode, Jessica Richards of JMR Trend & Creative, shares her insights into how trend forecasting goes beyond the latest “core” trend on TikTok and can influence now only the product that you design or buy for your boutique, but also your marketing.

We reminisce on our early days working together in the fashion industry, and then get into the good stuff. In this episode, Jessica shares:

- Her 2024 fashion industry trend predictions

- The trend forecasting process

- How “core” trends form and are part of a larger trend picture

- Differences in generational consumer behaviors between Millennial, Gen Z and Gen Alpha

- The future of Brick & Mortar

About Jessica!

Jessica Richards is a trend forecaster, style storyteller, and founder of JMR trend + creative, whose synergistic focus inspires what is now and next. With an extensive background in forecasting and design for major North American retailers, she brings a forward-thinking yet commercial and brand-right viability to product and editorial content projects across the fashion and wellness industries.

She has been quoted and featured as a guest expert across international media, including the New York Times, the Wall Street Journal, VOGUE, ELLE, New York Magazine, and more. She has also spoken as a trade expert for industry events, serving as a sought-after educational panelist for organizations such as MAGIC, JCK, Atlanta Apparel, NY NOW, and WWIN; as well as formerly serving as Fashion Director for the Accessories Council and its trade publication.

Connect with Jessica:

JMR Trend + Creative

Instagram

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Today we are talking about Tradeshows! This episode is for both the brands and the buyers. Whether you are at the tradeshows or not, we’re talking about how to maximize the tradeshow season opportunity.

For the brands that attend the tradeshows, you’ll get my exact email strategies to stay top of mind for buyers after the shows.

For the brands that DON’T attend the tradeshows, you’ll get inspired by a few ideas to help you take advantage of the biggest buying seasons of the year.

And for the buyers that are buying during tradeshow season, I share a huge tip on how to breakdown your open to buy budget to make the most profitable buying decisions during and after the show.

Enjoy the chat!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Meet Jillian Oliver, the artist & owner of Gert & Co - a stationery and home goods line inspired by her home state of Maine.

Prior to Gert & Co, Jillian spent nearly a decade curating home furnishings brands and creating product for mass markets while working at a large e-commerce furniture company and later an area rug manufacturer.

In today’s episode of The Buyerside Chat Podcast, we’re chatting about her path from corporate to entrepreneur and how her ecommerce experience has lent itself to her current success.

The topics covered in this episode are:

- how she walked away from corporate to focus full time on her business

- removing a product from your line that is driving revenue but is not profitable or aligned with the future vision for your business (and how that makes you MORE successful)

- how to cultivate a point of view for your brand and say NO to trends if they don’t fit with your brand aesthetic of brand voice

- understanding your ecommerce analytics and simplifying your reporting to make profitable decisions

Enjoy the chat!

Connect with Jillian and check out her beautiful work!

Gert & Co Website

Say hi on Instagram

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Ready to scale your product biz profitably and without overwhelm? Check out The Product Scaling Intensive - Created for established product biz owners to give you mentorship and education tailored specifically for your unique business needs.

In today’s episode of The Buyerside Chat Podcast, we’re chatting about investing in mentorship and education for your business. I got vulnerable and shared what the last few months have been like in my business, the decision I recently made to invest in my business mentor, and tips to help you determine how, when and who to invest in the growth of your business and your own personal development.

The topics covered in this episode are:

- how to save for mentorship

- tips to identify what type of support you need at different stages of your product business

- knowing how you learn best to make smart investments that work for you

- and the key difference between growing and scaling

Enjoy the chat!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Introducing… The Product Scaling Intensive! (The ONLY way to work with me through Q2…)

You asked. I’m answering!

In today’s episode of the Buyerside Chat Podcast, I’m answering your questions that were submitted on Instagram and inside The Buyerside Club. We’re spilling the tea on Wholesale and Mindset while you’re scaling your product brand.

The topics covered in this episode are:

- working with brand reps to get your product into big retail stores

- production capacity for handmade products

- pitching new wholesale buyers and getting authentic and creative with your messaging

- mindset and “managing it all” while you’re growing and scaling your product based business.

Enjoy the chat!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

The retail landscape is continuing to change and evolve as it always does. In order to stay relevant and create a brand that can scale, you must be open to evolving alongside your consumers and buyers.

In today’s episode of The Buyerside Chat podcast I breakdown my top 5 predictions for retail consumer trends. From technology, to marketing, to value-based shopping, these are the trends that I gathered from my research and conversations to help guide you as you set out to crush 2024 and beyond.

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Grab the Goal Setting Workshop HERE!

Now is the perfect time in your business as you’re winding down the holiday season to reflect on your business and set the foundation for what’s to come in the new year.

In today’s episode of The Buyerside Chat podcast I share my thoughts on:

• The importance of slowing down to speed up
• Recapping your financials and KPIs to create the foundation for your growth strategies
• How to create the space to dream and identify opportunities in your business

Enjoy the chat!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Mindfulness Coach Azia Whitted to help bring a bit of calm to your final push of the holiday season!

In this podcast, we typically chat about strategies to grow your business and increase your profit. But in order to be able to effectively do that AND grow as the CEO of your business you need to be taking care of yourself and your mental health.

Azia is a mindfulness coach, speaker, and motivator. She provides practical ways for business owners, especially women, to create calm in the midst of high demands and busy schedules.

She is passionate about helping others create a life that avoids burnout and promotes well-being.

Today she shares practical tips for you to implement mindfulness into your day to day.

Grab a pen and enjoy the chat!

Follow & Connect With Azia:

@pausewithaziaaranea

Azia’s Website

Azia’s TedX Talk

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Nicole Swartz from Sprout Law about one of the biggest mistakes that you can make in your business - not protecting your hard work from copycats!

In this episode, we chat about:

• The importance of trademarking
• What can happen if you don’t trademark
• The trademark process itself
• And celebrity trademarking trends

Nicole is the attorney behind Sprout Law, a law firm for women business owners. She helps women protect their brands from online copycats. Grab a pen and enjoy the chat!

Follow & Connect With Nicole at Sprout Law:

@sproutlaw

Check Out The Sprout Law Services & Website

Apply for a free consultation HERE

A GIFT FROM ME TO YOU!

Shop small this holiday season! Simplified stress-free gifting with Bocu.

Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners.

Code: BUYERSIDE

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Part 2 behind the why of closing my product business. 

You may have heard that I recently announced the closing of my beloved gifting shop, Bocu.

Inside this bonus episode, I’m sharing six lessons learned this year as I’ve navigated the decision. 

Whether you are at a crossroads in your own business, considering closing, or just in the thick of it - these lessons will encourage you to give yourself grace and open you up to a new perspective as you weigh your choices. 

Video Referenced in Episode: Brené Brown: Why Your Critics Aren't The Ones Who Count

https://www.youtube.com/watch?v=8-JXOnFOXQk

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Get ready to make the most of the next 6 weeks AND make your business even easier next year. Today is a special re-release of one of my favorite episodes from the vault - the pop up podcast from last holiday season that is no longer available to download!

In this episode, I walk you through exactly what I do post Black Friday Cyber Monday weekend (and recommend to my coaching clients). It’s broken down into into 3 parts -

• A hindsight: (or a recap) There are 5 buckets of this hindsight. You have your financials, your top performing styles, ecomm metrics, a quick marketing recap, and a recap of your operations & production.
• Your inventory- we will talk through a strategy for reorders, and what you can do to move existing inventory.
• And your website- I will go through what you need to un-do now that BF weekend is over, and what to check to make sure your website and emails are relevant and accurate.

Grab a pen and enjoy the chat!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Ciara Stokeland about profit, the Profit First method as it relates to a product based business, inventory management, key reports to have in your business, and how to identify opportunities to ultimately create a profit strategy that will make your business work for you.

Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit focused coaching program for inventory-based business owners.

Grab a pen and enjoy the chat!

Follow & Connect With Ciara:

@inventorygenius

Inventory Genius Podcast

Inventory Genius Book

Check Out Her Website

A GIFT FROM ME TO YOU!

Shop small this holiday season! Simplified stress-free gifting with Bocu.

Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners.

Code: BUYERSIDE

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Raise your hand if you’re an over-thinker and easily overwhelmed by all of the un-confirmed decisions swirling around you during the holiday selling season!

In today’s episode of The Buyerside Chat podcast I share how to:

• Overcome decision fatigue in your product business
• Re-frame your thoughts around making “the right decision”
• How a buyer evaluates their business in-season. The “read & react” strategy.
• And tips to create the space in your business to review your performance and implement changes to make more profit during the holiday season.

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Shelley Easter of Launch Party about how to maximize your conversion opportunity over the biggest retail sales weekend of the year - Black Friday Cyber Monday.

With over 15 years of web design experience, Shelley is the owner of Launch Party, an e-commerce design studio that specializes in Shopify websites for product-based businesses and creator of Shop School, an online program for Etsy sellers and boutique owners to learn how to build and optimize their own Shopify site.

In this episode, we chat about:

• Optimizing your product pages on Shopify to increase conversion
• Product Page templates that overcome customer objections
• Leveraging your blog content to drive customers to a sale
• Key apps to install on your Shopify store to help answer customer questions and reduce any friction of the sale

Grab a pen and enjoy the chat!

Follow & Connect With Shelley Easter on Instagram: @launchparty.live

Check Out Her Website: launchparty.live and shopschool.live

Shopify Apps recommended during the interview:

- Judge.me

- Wishlist

- Restock Alerts

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Kelley Kempel about all things stand-out packaging.

Kelley owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. She uses her extensive corporate retail background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales.

In this episode, we chat about:

• Behind the scenes process of creating packaging at the corporate retail level
• What it’s really like working on packaging for celebrity collaborations
• What it means for a major brand to license a product line
• The importance of packaging for small product businesses in 2023
• How you can leverage Amazon to do competitive analysis

Grab a pen and enjoy the chat!

Follow & Connect With Kelley Kempel on Instagram: @hiddenpathcreative

Check Out Her Website: hiddenpathcreative.com

Listen to Her Podcast: Product Packaging & Profit Podcast

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

The number 1 thing that a buyer is focused on while building their product assortment is PROFIT.

All roads lead to profit. From the product collection itself to the investment to the way it’s marketed.

In today’s episode of The Buyerside Chat podcast I share with you 5 tips to help you drive more profit in your product business as you approach your biggest selling season of the year - holiday! We’re chatting about:

• Identifying your top volume driving, must-win products
• Evaluating your inventory investments and creating a plan to order more in-season to maximize your sales opportunities
• Creating a marketing plan that supports those key volume driver products
• Optimizing your website and customer experience
• And lastly… optimizing and streamlining your life to create ease during your busy season!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Meet Kerrie Fitzgerald - she is a Marketing & visibility strategist that helps female entrepreneurs launch and scale the ecommerce store of their dreams. She is a published author and the host of top 100 marketing podcast - The Ecommerce Society Podcast.

As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas must haves gift guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle.

So settle in, grab a pen and paper (because you'll want to take notes and let's dive in!)

In this episode, we discussed:

• What it means to create a brand with a cult-like following
• The importance of your unique story and brand positioning
• Tips to create loyal, obsessed customers
• The role that packaging plays in your visibility
• And tips to increase your brand awareness effectively

Follow & Connect With Kerrie Fitzgerald on Instagram: @kerrie.a.fitzgerald

Check Out Her Website: kerriefitzgerald.com

Listen to Her Podcast: The Ecommerce Society Podcast

Get a copy of her book ON PRE-ORDER, Customer Obsession

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Meet Courean Napolitano - founder of the multi-location day spa boutique Vixen Collection based out of Seattle. With 20+ years of profitably scaling her business from the ground up, she offers a wealth of knowledge around her journey as a buyer.

In this episode, we chatted about:

- Retail business mistakes turned into learnings

- The importance of having a clear vision for your business

- Her unique buying process to create profitable product collections that maximize inventory

- and how to take the emotion out of the buying process.

Whether you are a maker or brand looking to grow your wholesale business or you have your own retail shop, this episode is a must-listen!

Follow & Connect With Vixen Collection on Instagram: @shopvixencollection

Check Out The Vixen Collection Website: vixencollection.com

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Meet Monica Little - She helps handmade small business owners along the path of turning their passion into profitable small business.

Whether you’re already on etsy OR you’re considering Etsy… i guarantee you that you’re about to have some takeaways and ah-ha moments from this conversation.

Today’s chat is about creating a profitable revenue stream in your handmade business through Etsy.

WIn this episode, we discussed:

• Monica’s entrepreneurial journey of scaling her former beauty business to multiple six figures
• How to stand out in a saturated market on Etsy
• And how to leverage the etsy platform to create consistent sales in your business

Follow & Connect With Monica Little on Instagram: @monicalittlecoaching

Check Out Her Website: monicalittlecoaching.com

Listen to Her Podcast: The Product Biz Podcast

Watch Her Etsy Webinar

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

You asked. I’m answering! Today’s episode is a fun Ask Me Anything. I compiled your DM’s and questions in the community (linked below) and I’m giving my thoughts & feedback. We’re chatting about:

• Mindset & Managing Burnout now to help you prepare for the Q4 busy season
• Sales & Product Forecasting: simple steps to set a sales forecast for you this Q4
• Buyer Outreach & the state of Wholesale business right now: why buyers might be slow to place orders for holiday

Join in on the chat. Send me a DM with any questions you have for future Ask Me Anything episodes!

Resources mentioned on this episode:

> Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!

> Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

> One of my favorite personal development books, The Big Leap by Gay Hendricks

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

You may have heard that I recently announced the closing of my beloved gifting shop, Bocu.

Inside this (very raw, real) episode, I share the full story behind the Why. 

How I came to the decision. 

What went into it. 

And what happens when you give yourself the permission to evolve. 

Trigger Warning: this episode discusses infertility

If you are currently in this season, know that you are not alone.

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Meet Sarah Jansel - Former boutique owner turned The Shopify Queen and CEO of the Shopify web design studio, Jansel & Co

Today’s chat is about leaning into your passions to find purpose in your career and life.

WIn this episode, we discussed:

• Sarah’s experience of starting and scaling a clothing boutique (with no buyer background)
• Her tips to really be successful and strategic with your collection and on Shopify when you’re preparing to stand out from the competition this holiday season.

Follow & Connect With Sarah Jansel on Instagram: @sarahjansel / @janselandco

Check Out Her Website for the referenced Holiday Workshop details: www.janselandco.com

Listen to Her Podcast: I Created That

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Officially introducing…The Buyerside Chat!

Welcome to the new era of the podcast where I am taking you inside the mindset of a buyer to help you grow and scale your product business, profitably!

In today’s episode, I’m sharing the WHY behind the relaunch, what you can expect from the podcast, and then digging into growing your wholesale business.

I shared the top 3 places that your product business needs to show up to diversify and scale your wholesale business.

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Welcome to The Buyerside Chat!

If you’ve ever wished that you had a Buyer on speed dial so you could just pick up the phone and ask them for some advice on your product business….you are in the right place.

Your host, buyer bestie, and product strategy coach, Kristin Fisher is an ex-corporate retail buyer with over 15 years of experience turned profitable six figure ecomm store owner of the gifting brand Bocu.

Each week, she pulls back the curtain to help you get inside the mindset of a buyer to gain clarity on how a buyer thinks and what buyers are looking for.

We’re going to have honest chats about what it’s really like running a product business, and I will be sharing strategies and insights from a buyer's perspective to empower you to start applying big retail strategies to scale your small retail business, profitably.

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Welcome back to the final episode of my summer mini series on the podcast! In this 4th and final episode we’re planning out our holiday lines, talking all things sales goals, ideal choice counts and volume drivers. This is some of my most favorite topics to talk about... seriously. Let's dive in!

In this episode, I share with you:

• How you can make a start on your sales plan - even if it’s your first year in business.
• The importance of setting not just a sales goal, but also a stretch goal and how to determine what that should be.
• From there, how to figure out your ideal choice count and use data to help you come up with an offer framework for your product offering.
• We also chat all about how many volume drivers you need for each collection and so much more!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Welcome back to my summer mini series on the podcast! In this 3rd episode in the series we’re finding ways to grow our business to crush the holiday season!

In this episode, I share with you:

• How to do a financial check-in on your business
• Identify new product sales opportunities that you can capitalize on
• How to set sales goals for Holiday

Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the upcoming Holiday season!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Welcome back to my summer mini series on the podcast product people!! I'm so excited to share this second episode with you where we're chatting all about how to create white space during your summer to plan for Holiday!

In this episode, I share with you:

• why creating white space in your life and business is important during your slower seasons - and how this will help you prepare for the busy season ahead
• the 4 steps I have taken to create this white space which is: blocking the time off I want to take in my calendar, getting support, fine tuning my processes and batching work where I can (and not in the normal way you might think of when it comes to batching!)

Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the upcoming Holiday season!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Welcome back to the Buyerside Chat Podcast! I'm so excited to share with you the first of a 4 part summer mini series - taking you behind the scenes and sharing with you what I do in my own business and life during summer, to prepare for Holiday!

In this episode, I share with you:

• my thoughts on the different seasons in your business and how you can get intentional with what you do during each one
• the importance to know what your predictable sales seasons are in your business & why
• what to do in your peak season and how you can embrace the hustle and
• what to do in your slower season and how to actually make sure you get REST (while not stressing about your sales - or lack thereof!)

Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the upcoming Holiday season!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

This week I'm so excited to introduce you to my friend Ruthie Sterrett from The Consistency Corner!

Ruthie is a brand and marketing strategist and founder of The Consistency Corner, a content management agency that helps small business owners create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability.

In this episode we chat about:

• Ruthie’s journey into the marketing world and how that came to be.
• What to do if your branding and marketing feels a little stale - especially if you’ve been doing it for a few years?
• The importance of brand photography for a product based business and why you need to invest in photos that tell the story of your product and business.
• How to sprinkle evergreen content into your content plan and website so that it still feels cohesive for your business.
• The three phases of the marketing funnel - attract, nurture and convert - and how you can implement this into your product based business

... and so much more!

Loved this episode?

Connect with Ruthie here:

Free Resource: Holiday Content Planner

Book a DFY Instagram 9-Grid Session with Ruthie HERE

The Consistency Corner 

Instagram

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Welcome back to the podcast product people!! I'm looking forward to sharing this episode with you, all about how you can customize your wholesale solutions for the different type of buyers you have!

In this episode, I chatted about:

• What you need to consider when you're pitching retailers and how you can personalize the pitch so you hear more yes's in return...
• Why you always start with your best sellers when pitching - and then consider customizing a collection for that specific retailer that would make sense.
• The importance of streamlining your processes so that they align with the wholesale process that your buyers are going through and so much more!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

This week I'm so excited to introduce you to my friend LoriAnn Kuntz and we're talking about one of my favorite topics - PROFIT (and so much more of course!)

LoriAnn is the host of the profit priority podcast and the owner and CEO of LoriAnn Kuntz, LLC, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances.

In this episode we chat about:

• LoriAnn's journey into the world of finances and why she's so passionate about making sure that more women are educated into how to use their money well - in life and in business.
• How business owners can approach bookkeeping, especially if they are a product-based business with inventory.
• Tips on how business owners can clean up their books if they don't have a bookkeeper and how often they should be looking at their finances.
• Recommended resources - or strategies - that you can implement today to feel more confident when it comes to your finances.

... and so much more!

Loved this episode?

Connect with LoriAnn here:

Website

Instagram

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Have you ever wondered how you could get into off-price retailers like T.J. Maxx or Home Goods?

Or wondered if that strategy is even right for your product brand?

This Buyerside Chat episode is with my friend, Jennifer O’Hare - founder of gift box studio Belle Box Co and former Senior Merchant at TJX Companies. She shares invaluable insights into the off-price world! 

In this episode you’ll learn about - 

• The power of the off-price market
• Tips to get into off-price retailers and negotiate with the corporate buyers
• Tips to leverage off-price brands with your inventory 
• Plus tips from a gift buyer herself! 

Enjoy the chat! 

About Jennifer!

With 18 years of experience as a retail & merchandising expert and strategic gifting partner, Jennifer O’Hare spent 14 years mastering merchandising & strategy development at the TJX Companies, sourced over $700M worth of product, and has worked with hundreds of clients on developing bespoke gifting and retail strategies that elevate brands and align with business goals. She is currently a retail industry consultant to fortune 500 companies and the founder of Belle Box Co, a corporate gifting company that helps businesses and organizations build meaningful connections and create memorable experiences.

Connect with Jennifer:

https://www.linkedin.com/in/jennifer-o-hare-boston/

https://belleboxco.com/

https://www.instagram.com/belleboxco/

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Welcome back to the Product To Profit Podcast - today I’m sharing 4 tips that you can take and implement in your business that will result in more profit - and none of them include adding more products! 

During this episode, I covered:

• The importance of looking at what is already working in your business - ie. what products are best sellers - and how can you work more margin into those top performers. I covered: how you can negotiate a better cost of materials, how you can make a bigger investment and negotiate a better price, what might happen if you add just $1 to the retail cost of each product and assessing your marketing and making sure that you are speaking about those best sellers more frequently!
• Why you need to look at your bottom sellers and what that can do for the profit you're making
• How you can re-visit your expenses and what you should be looking at and
• What I believe is your second biggest resource and what you can do to maximize that in your business. 

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

I'm so excited to introduce you to Lauren Siviski of Fitz & Bennett Home today to chat all things buying and her experience running a brick & mortar and ecomm shop!

In this episode we chat about:

• Lauren's background and how she started her own business Fitz & Bennett Home
• Why she wanted to open a physical shop and not just an online store
• The important of balancing her brick and mortor shop as well as her ecomm shop - and how she buys for both (or just has one big pot of inventory!)
• How Lauren approaches the buying process and what's important to her when she's thinking of bringing new products or brands into her shop
• The #1 mistake she made when starting her business, that turned into a lesson and helped her grow - you might be suprised by this!

Loved this episode - and want to check out Lauren's shop?

Here's the links:

Fitz & Bennett Home Website

Fitz & Bennett Home Instagram

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Welcome back to the podcast product people! I'm so excited today to introduce you to my friend, Kerrie Fitzgerald! Today's interview is longer than normal because we covered SO much that I just know you'll find valuable. First, let me tell you a little about Kerrie.

the founder of Kerrie Fitzgerald LLC - an ecommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The Ecommerce Society Podcast.

In this episode we chat about:

• Kerrie's journey into entrepreneurship and how it all started
• The mistakes she made when she first began her pet subscription box and what she wished she did differently
• The important things to consider when you're scaling & selling your business
• How Kerrie coaches and thinks about all things profit
• What email automations and marketing can be something that brings in passive revenue, while still being simple to set up.

ABOUT KERRY:

As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas must haves gift guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle.

So settle in, grab a pen and paper (because you'll want to take notes and let's dive in!)

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LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

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Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

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CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com

Welcome to a very special episode of the podcast!! This week I celebrated 5 years in business and because of that I wanted to share 5 lessons I've learned through the last 5 years as a business owner with my gift box brand, Bocu.

In this episode, I chatted about:

• What it was like when I first started Bocu vs now
• What inspired me to start my own gifting business
• The 5 biggest lessons that I’ve learnt over the last 5 years

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: hello@kristinfishercoaching.com