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TitlePub. DateDuration
How to Build a Brand People Actually Remember - Ep 36, T. Christian Helms, Helms Workshop21 Sep 202601:09:27

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How do you build a memorable brand when every competitor uses the same language, imagery and promises? T. Christian Helms explains why brand differentiation starts with honest research, clear positioning and a willingness to stop trying to please everybody. This is practical business advice for founders who want to stand out without relying on gimmicks or a cosmetic rebrand.

Christian is the founder of Austin-based agency Helms Workshop, whose clients have included Jack Daniel’s, Disney, Harley-Davidson and Formula 1’s Circuit of the Americas. He works with global names and smaller founder-led businesses to turn brand strategy into a genuine commercial advantage.

In this episode, Ben and Christian discuss the difference between being recognised and being remembered, why copying established competitors can make a young business disappear, and how a distinctive brand can support business growth.

They also examine why a rebrand cannot repair a product or customer experience that no longer delivers what the business promises.

Christian tells the story behind Austin Beerworks’ seven-foot 99-pack. The idea attracted international coverage and sent people following a delivery van around Austin, but it began with a practical problem: customers were confused by the beer’s original name.

They also discuss where AI genuinely helps brand teams, why it can pull businesses back towards the category average, and what Christian learned when serious illness forced him to rebuild his life and company.

In this episode:

  • How to make a business distinctive without chasing attention
  • Why brand promise and operational delivery must match
  • How the 99-pack turned a naming problem into international attention
  • Where AI supports creativity and where human judgement still matters
  • Why a smaller group of committed customers can be more valuable

Chapters

00:00 Introduction

01:08 Working with global brands and founder-led businesses

01:59 Using brand as an unfair advantage

06:26 Recognised versus remembered

07:28 Why copying competitors is death for a brand

08:26 Lateral thinking and the Apple example

12:07 Why a rebrand cannot fix a broken business

13:01 Building brand culture throughout a company

15:11 When customer perception contradicts the founders

19:14 Why customers love flawed products

22:50 How brands should respond when things go wrong

27:30 Audacity versus attention-seeking

28:32 The story of the 99-pack of beer

31:01 Making the pub joke real

32:50 Why a brand does not need everybody

33:35 Creativity and lateral thinking

38:38 Why people love the absurd

40:35 Ryanair and the limits of brand personality

44:38 Where AI helps — and where it fails

48:57 What digitally native creatives do differently

51:16 Why the idea must come before the tool

52:25 Diagnosing a broken brand

54:38 Christian’s forthcoming branding book

56:05 Rebuilding after serious illness

59:17 Christian’s business takeaway

01:00:27 Rapid-fire questions

Guest links
Complementary episodes


Your Team Might Fear You More Than Respect You - Ep 35, Kyle McDowell, Begin With WE14 Sep 202601:03:31

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What happens when you’re getting results, but your team is afraid to challenge you? Kyle McDowell found out that the people around him feared him more than they respected him.

Kyle had spent nearly three decades in corporate leadership. Honest feedback made him question the kind of leader he had become. He went on to develop the principles behind Begin With WE, then put them to the test while leading an organisation of around 15,000 people.

In this conversation, Ben and Kyle talk about the gap between achieving results and leading people well. They get into why company values often fail to change behaviour, what happens when someone challenges a senior leader, and how you build a culture that can hold together as an organisation grows.

In this episode:

  • The feedback that changed Kyle’s approach to leadership
  • Why people can fear a successful leader
  • What the 10 WEs mean in practice
  • Why leaders say they welcome challenge, then struggle to accept it
  • The difference between measuring activity and measuring outcomes
  • Why culture change has to start with senior leaders

The business takeaway

Good results do not automatically mean good leadership. People need to see their leaders live by the standards they expect from everyone else, and feel able to speak up when something is wrong.

Chapters

00:00 Kyle’s corporate career

03:49 “They feared me more than they respected me”

08:14 Creating the 10 WEs

15:35 Why leaders struggle to be challenged

17:39 Outcomes versus activity

23:19 Getting an organisation to buy into change

26:46 Creating culture across 15,000 people

38:58 Why company values fail

41:59 Can you outsource culture change?

49:54 Where to start with a dysfunctional company

55:27 Kyle’s ultimate leadership rule

Guest Links

Kyle's current is a bestselling author, leadership expert and speaker and centres his work around the 10 WEs.

Kyle McDowell — Official Website

Kyle McDowell — LinkedIn

Kyle McDowell — Instagram

Complementary BTA EpisodesDave Coull — How to Build a Strong Business Culture That Actually Works

Dave tackles company culture, values and trust from the perspective of actually running an organisation; Kyle approaches the same territory through leadership behaviours and the 10 WEs.

Listen to Dave Coull on Spotify

Joshua Lifrak — They Didn't Win for 108 Years… Then Everything Changed

Joshua discusses organisational identity, culture, mindset and leadership through elite sport. It gives listeners a different setting for many of the same questions.

Listen to Joshua Lifrak on Spotify

Sam Tamplin — How to Scale a Business to 100 Staff

Maintaining behaviour and leadership standards as an organisation becomes too large for the founder/leader to personally touch everyone.

Listen to Sam Tamplin on Spotify

Why More Growth Can Make Your Business Worse - Ep34, Cameron Magee, CEO avad307 Sep 202601:10:06

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What happens when growing your business stops making it better? Cameron Magee started working in event production as a teenager in Arkansas before building avad3 into a national US event production company. But his most valuable lessons aren't about AV or live events — they're about scaling a business deliberately and the leadership tips, management skills and ceo insights that come from that.

In this episode, Cameron explains why he doesn't believe in growth at all costs, why he'll turn down customers that no longer fit the business, and how he's learned to separate ambition from simply becoming bigger.

We also explore financing growth, business debt, hiring, company culture, delegation and the difficult transition founders make from doing the work themselves to leading the people who do it.

In this episode:
  • How Cameron turned a teenage passion into a business
  • How exceptional service unexpectedly opened national opportunities
  • Why avad3 could travel thousands of miles and still beat local competitors on price
  • Cameron's approach to self-funding and business debt
  • Why he only uses debt to finance assets — not payroll
  • Why equipment and people don't need to make money independently
  • How founders become bottlenecks as businesses scale
  • Why Cameron deliberately doesn't want unlimited growth
  • Hiring one employee from 135 applicants
  • Why “culture is what you celebrate and tolerate”
  • Maintaining standards when the founder isn't there
  • Why constantly changing technology can hurt productivity
  • Replacing legacy customers with better-fit work
  • Why Cameron sometimes sends business to competitors
  • Creativity versus operational efficiency
  • Cameron's biggest business takeaway: remain a lifelong student

Chapters

00:00 Introduction

01:32 Discovering event production

05:16 Could this actually become a business?

08:49 Ambition versus contentment

11:12 Taking a local business national

15:56 Funding business growth

20:54 Making people and assets profitable

23:40 Scaling delivery across America

26:33 Learning world-class standards

30:30 When the founder leaves the tools

34:29 How big should the company become?

39:16 Hiring beyond friends and family

42:23 Culture, standards and accountability

46:38 Technology and operational change

49:30 Sustainability and long-term investment

53:46 The future of the business

59:41 Creativity versus bigger budgets

1:01:48 Cameron's Business Takeaway

1:04:51 Rapid fire

GUEST LINKS

Cameron's current business and profile details are independently verifiable. avad3 describes itself as a nationwide event-production partner, and Cameron is publicly identified as its founder/owner.

Cameron Magee — LinkedIn

Cameron Magee on LinkedIn

avad3 Event Production

avad3 website

avad3 resources / content

avad3 resources

Their site also has a useful connection to Cameron's service-first point: the company explicitly explains that “avad” derives from a Hebrew term meaning “to work, do, serve,” and positions service as part of the brand.

COMPLEMENTARY EPISODESSam Tamplin — How to Scale a Business to 100 Staff (Without Losing Control)

Same industry background, but a useful contrast in scale. Sam's episode deals directly with reinvestment, leadership, systems and keeping culture intact while growing towards 100 people.

Listen to Sam Tamplin on Spotify

Dave Coull — Culture Isn't Words on a Wall

Cameron's strongest leadership section is about what happens when people don't meet your standards. Dave's episode goes deeper into culture, trust, values and managing high performers whose behaviour doesn't align with the organisation.

Listen to Dave Coull on Spotify

Matt Turner — Building a Business Where People Actually Want to Work

The natural follow-on to Cameron's discussion around transitioning from practitioner to leader and deciding what kind of organisation you actually want to build.

Listen to Matt Turner on Spotify

Being Good at Your Job Isn't a Career Strategy? — Ep 33, Kim Sawyer Executive Coach31 Aug 202600:55:11

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You can be brilliant at your job and still have no real strategy for your career. In this episode of The Business Takeaway Podcast, Ben Payne sits down with executive coach Kim Sawyer to explore why working hard, delivering results and accepting the next promotion isn't necessarily the same as building the career you actually want. This is the true advice any business person needs to hear!

Kim argues that this can become particularly dangerous for successful people because, for a long time, the system works. You perform, opportunities arrive and your career progresses.

Until eventually it doesn't.

Ben and Kim discuss why people become defined by their current job title, why success itself can become a career trap, how to build professional relationships before you need something from them, and why founders can struggle with their identity once they sell the business they've spent years building.

Kim also explains why your career needs time and attention completely separate from your current job.

His ultimate Business Takeaway:

Your job serves your career. Your career serves your life.In this episode
  • Why being good at your job isn't the same as managing your career
  • How success and promotions can eventually trap talented people
  • Why your employer's career path may not be the right one for you
  • How your job title can limit the way you see your own capabilities
  • Why conventional networking often feels uncomfortable
  • How Kim approaches building genuine social capital
  • Why founders sometimes struggle when they finally sell their business
  • How to decide whether the next promotion or opportunity is actually right
  • Why making dedicated time for your career matters
  • Kim's four pillars of Career Mastery

Chapters

01:04 — Meet Kim Sawyer

01:16 — An unconventional career: military, entrepreneurship and coaching

08:09 — Becoming CEO of your own career

10:32 — Why modern careers are increasingly unpredictable

12:28 — Why most people don't have a career strategy

15:04 — How different generations think about careers

18:04 — Why founders can struggle with business exits

20:29 — The two-hour career challenge

21:48 — The four pillars of Career Mastery

25:08 — Why your job description can limit you

26:27 — When success becomes the enemy

28:37 — Networking versus building social capital

31:27 — Why networking often feels uncomfortable

33:55 — The danger of simply relying on hard work

36:04 — Signs you've become stuck

38:04 — Who is responsible for your career?

40:19 — How to judge the next opportunity

42:40 — Why good employers shouldn't fear losing good people

44:38 — What limits careers most

46:05 — Reclaiming control of your time

48:18 — Why Career Mastery isn't traditional job-search coaching

49:58 — Kim's Business Takeaway

55:18 — Kim's special offer for listeners

Guest links

Kim Sawyer on LinkedIn

https://www.linkedin.com/in/coachkimsawyer/

theWealthSource

https://thewealthsource.com/

Kim's articles and resources

https://thewealthsource.com/author/kim-sawyer/

Kim is currently listed as President of theWealthSource and offers executive, business and career development coaching. His current profiles also verify the Houston-based practice and Career Mastery work.

🎁 Business Takeaway listener offer

Are you a successful executive who aspires to more and wants to have a real say in what your future looks like? Kim is offering his $300 Career Mastery Session to the first three listeners who sign up, so schedule yours today! https://calendly.com/thewealthsource”

Linking episodes:

Erin Teter — Why Employees Stop Telling Leaders The Truth

This is the natural employer-side continuation.

Kim asks how individuals manage their careers; Erin explores what organisations need to do to develop, retain and challenge their people.

Spotify:

https://open.spotify.com/episode/0XqWF841xrfMPlVeivIZoR

Your Logo Is Not Your Brand: Trust, AI and the Marketing Mistakes Businesses Make - Ep 32, Jason Clark CMO Tectonic24 Aug 202600:57:24

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What really makes a strong brand — and why do so many businesses still confuse branding with a logo? This week, Ben speaks with Jason Clark, Chief Marketing Officer at Tectonic and former owner of VIA Studio, about brand strategy, customer trust, AI in marketing and what makes businesses genuinely different.

Jason explains why rebrands driven by ego or trends often fail, why good branding has to connect back to the commercial fundamentals of the business, and why AI can make marketing faster while also making companies look increasingly similar.

They also discuss Jason’s journey from agency founder to CMO, why he now turns down projects even when the money is attractive, and the surprising finding that almost 75% of his agency’s new client leads came through referrals.

In this episode:
  • Why your logo is not your brand
  • What brand strategy actually means
  • Why some rebrands fail
  • How AI is changing marketing
  • Why AI can make businesses look more alike
  • When to walk away from the wrong client
  • Why referrals remain such a powerful growth channel
  • Jason’s biggest lesson after more than 20 years in business

TIMECODED CHAPTERS

00:00 Introduction

00:25 Jason’s journey from agency founder to CMO

01:26 Why Jason began planning the sale years in advance

02:28 The emotional reality of selling a 20-year business

03:30 Structuring a five-year earnout

04:30 Protecting the team and culture after acquisition

05:32 Escaping the exhausting responsibilities of ownership

06:39 Why successful founders often end up doing work they dislike

07:21 VIA Studio’s work in branding, marketing and web development

08:49 How many CEOs truly understand branding?

10:21 A brand is what people perceive

11:42 The difference between a logo and brand strategy

14:22 Why internal branding can matter more than external branding

15:43 The warning signs that a business needs a rebrand

17:27 Why rebrands driven by ego or trends fail

19:23 Rebranding without changing the logo

22:32 Should a rebrand immediately increase revenue?

24:31 Why brand strategy must connect to the bottom line

26:06 How AI is changing branding and creative work

26:46 Why AI naturally produces average work

28:47 Authenticity, AI content and customer trust

30:13 Why AI-generated websites can undermine credibility

31:40 How Jason used AI to accelerate the sales process

33:44 How brand discovery is changing

35:00 Being discovered through large language models

36:35 Why nearly 75% of new business came from referrals

38:03 The fundamentals matter more than the latest trend

39:20 Building a brand system that can last ten years

41:43 Why every brand now needs multiple logo formats

43:18 Branding commercial, nonprofit and government organisations

46:43 Why brand strategy must come before website development

48:47 The projects Jason now refuses to accept

50:36 Where a business owner should begin before rebranding

51:31 Jason’s greatest business takeaway

52:38 Rapid-fire questions

Enjoyed this conversation? Listen next:

The Hard Truth About Building in a Niche Market — Mats Karlsson

Branding, reputation and the relationships that build a resilient business.

Links


Jason is currently listed as Chief Marketing Officer at Tectonic and former owner of VIA Studio

Your Business Sucks: Escape the Hamster Wheel Before It Breaks You - Ep 31, Peter Boolkah Scaling Up Business Coach17 Aug 202600:49:10

Most people start a business because they want greater freedom, more control over their time and the opportunity to build a better life. But for many founders, the opposite happens. They lack finding the best business advice or business mentorship to really go forward.

The business becomes increasingly dependent on them. Every important decision reaches their desk, customers expect their personal involvement and the team waits for their approval. The founder becomes trapped inside the company they created and they have many leadership challenges.

In this episode, Ben speaks with business coach and author Peter Boolkah about why so many entrepreneurs become caught in what Peter calls the hamster wheel trap.

Peter explains how founder dependency begins from the first day of a business, when one person takes responsibility for sales, marketing, finance, delivery and every operational decision. Unless that behaviour changes, the business continues to depend on the founder as it grows.

They also discuss the personal cost of long-term entrepreneurial pressure, the danger of building a company without an exit plan and why a profitable business is not automatically a valuable or sellable business.

Peter argues that business owners must deliberately create systems, develop leaders and transfer their knowledge if they want the company to operate without them.

The conversation also explores why founders lose their original sense of purpose, how business education affects long-term success and why growth should never be pursued simply because somebody else appears to have a bigger company.

In This Episode

• Why businesses can take away the freedom they were meant to create

• What Peter means by the hamster wheel trap

• Why founders unconsciously create dependency

• The hidden psychological pressure experienced by business owners

• Why hard work cannot compensate for a lack of business knowledge

• How systems and processes make effective delegation possible

• Why some business owners need to close before they can rebuild

• The difference between a profitable and exit-ready business

• How to prepare a company to operate without its founder

• Why founders should define their own version of success

• The three characteristics Peter sees in strong leaders

Key Business Takeaway

Build a business that gives you choices.

That means creating systems, developing capable leaders and removing yourself as the essential point through which every decision must pass.

A business that can work without you gives you the freedom to grow it, sell it, pass it on—or simply enjoy the life it was originally meant to create.

00:00 Introduction

00:22 Peter Boolkah’s background

00:50 Why Peter wrote Your Business Sucks

02:50 Why the book needed a provocative title

04:12 Can running a business become less stressful?

07:20 The social media illusion of entrepreneurship

08:55 Why founders cannot always share their pressure

10:36 Why business owners feel trapped

12:39 Understanding the hamster wheel trap

15:00 When your business owns you

16:43 The tragedy of an unplanned business exit

19:02 How many founders are trapped?

20:53 Business education in a rapidly changing world

23:16 Why founders make themselves indispensable

24:37 The founder control cycle

26:19 The most common weakness Peter sees

27:43 Why founders stop dreaming

29:39 When a business is too far gone

30:44 Building a profitable versus exit-ready business

31:31 Why the exit must work without the founder

32:40 Preparing the leadership team for a sale

34:36 What a founder-independent business looks like

35:34 Defining your own version of success

37:22 Installing a team and learning to let go

38:14 What happens when founders regain their freedom

40:11 The first step out of the hamster wheel

41:17 Feedback, coaching and outside perspective

42:01 The characteristics of great founders

42:29 Rapid-fire questions

Link With Peter

Peter Boolkah

Website: boolkah.com

LinkedIn: Peter Boolkah on LinkedIn

Peter’s book — Your Business Sucks: Build a Business That Works Without Destroying Your Life

Amazon UK: Buy Your Business Sucks on Amazon

Similar Episodes:

Steve Boden

Recommended because the conversation explores building a company deliberately, strengthening its foundations and making strategic decisions rather than pursuing unmanaged growth.

Erin Teter

Relevant to Peter’s point that founder independence requires the right people, the right behaviours and a culture capable of operating without constant intervention.

AI Won’t Replace Your Team. Someone Using It Will — Ep 30, Ricardo Arcia CEO, Teravision Technologies10 Aug 202600:57:13

Artificial intelligence promises faster delivery, lower costs and extraordinary productivity. But what happens when the people expected to use it do not trust it, do not understand it or believe it could ultimately replace them?

In this episode of The Business Takeaway Podcast, Ben sits down with Ricardo Arcia, founder and CEO of Teravision Technologies and author of The Cognitive Leader.

Ricardo founded Teravision more than 20 years ago and has grown the organisation into an international software business. Over the past two years, he has led an extensive AI transformation involving real engineering teams, live client projects and repeated experimentation.

The results challenged some of the biggest assumptions surrounding AI adoption.

Ricardo explains why isolated AI tools do not automatically create organisation-wide productivity, why experienced employees can be among the most resistant to change and why successful AI transformation depends more on leadership than technology.

They also explore how software teams are becoming smaller, why leaders must give employees permission to become temporarily slower and why every technology leader Ricardo interviewed believed their organisation was already behind.

This episode is essential listening for CEOs, CTOs, engineering leaders and business owners trying to understand how artificial intelligence will change teams, skills and organisational structures.

IN THIS EPISODE

• Why Ricardo began investigating AI-driven software development

• What happened when three engineering teams were challenged to compress a seven-month project into eight weeks

• Why junior engineers embraced AI but initially produced weaker results

• Why experienced engineers were more sceptical

• The difference between isolated acceleration and compound productivity

• Why AI transformation is a people and leadership challenge

• What Ricardo means by “cognitive leadership”

• Why established companies should not expect instant 10x productivity

• Whether AI will reduce the number of software engineering jobs

• Why adaptability can become more valuable than existing technical expertise

• How leaders can provide psychological safety during AI transformation

• Why Ricardo gave engineers permission to introduce technical debt

• Why teams need permission to become slower before becoming faster

• How AI is changing the structure of software development teams

• What Ricardo discovered after interviewing more than 150 technology leaders

• Why every CTO believes they are behind

• How companies can move beyond using ChatGPT for emails

• Why AI implementation should be managed through 90-day loops

• The role of a “Team Zero” in testing and transferring AI practices

• Why coaching is essential to sustainable adoption

• Which software roles could become more valuable

• How AI could dramatically accelerate global innovation

KEY TAKEAWAYS

AI transformation is a leadership challenge

The technology may be new, but the greatest barriers are human. Leaders must manage fear, uncertainty, professional identity and resistance—not simply distribute new software.

Tools do not create transformation

Individual employees may complete certain tasks more quickly, but those gains will remain isolated unless the entire process is redesigned around them.

Productivity may fall before it rises

Teams need time to learn, experiment and develop confidence. Expecting immediate gains can cause people to return to familiar working methods before new behaviours take hold.

Adaptability is becoming a core hiring criterion

Technical expertise remains important, but an employee who refuses to engage with new technology risks becoming less valuable than somebody with fewer existing skills and a stronger capacity to learn.

Leaders must become comfortable with uncertainty

AI systems and capabilities are developing too quickly for leaders to wait until every answer is known. The role of leadership is increasingly to create systems for experimentation, measurement and adaptation.

Think in 90-day loops

Rather than attempting to produce a fixed multi-year AI strategy, organisations should establish measurable 90-day objectives, test them, capture the learning and update their approach.

TIMECODES

00:16 — Ricardo’s background and the creation of Teravision Technologies

02:05 — The experiment that began Teravision’s AI transformation

03:00 — Junior enthusiasm versus senior engineering experience

04:20 — Why isolated productivity improvements failed to compound

05:07 — The AI tools that started the journey

06:31 — Guardrails, risk and fears surrounding autonomous AI

08:45 — What it means to become a cognitive leader

09:50 — Why AI transformation is a people problem

11:39 — The biggest misconception CEOs have about AI productivity

13:10 — Will AI replace software engineers?

15:00 — Helping employees work through fear and uncertainty

16:30 — “AI will not replace you, but somebody using it might”

17:15 — How a ten-person software team could become a four-person team

19:16 — Why coaching is essential during AI adoption

20:30 — Giving engineers permission to introduce technical debt

21:20 — Why teams need permission to become temporarily slower

23:13 — How Ricardo’s own leadership had to change

24:20 — Making peace with permanent discomfort

27:55 — What Ricardo learned from interviewing 150 technology leaders

28:13 — Why every technology leader believes they are late

29:25 — How early we really are in the AI adoption cycle

31:31 — Moving beyond using ChatGPT to write emails

32:41 — Why AI transformation should happen in 90-day loops

34:57 — AI accuracy, architecture and the importance of context

38:00 — Why product definition is becoming the new bottleneck

39:10 — How software engineering roles are changing

40:48 — Brilliant traditional engineer versus adaptable AI engineer

42:50 — How a company should begin its AI transformation

44:00 — Training teams to use a shared AI language

45:00 — The “Team Zero” operating model

47:00 — Coaching teams through continuous behavioural change

48:18 — Which software roles could become more valuable

50:30 — How AI could accelerate global innovation

52:24 — Ricardo’s rapid-fire answers

ABOUT RICARDO ARCIA

Ricardo Arcia is the founder and CEO of Teravision Technologies, a software development organisation working with businesses on digital products and AI-driven software transformation.

He is also the author of The Cognitive Leader: How to Drive Strategic AI Transformation in Software Development, informed by hands-on experimentation inside Teravision and more than 150 interviews with CTOs, VPs of Engineering and technology leaders.

Teravision Technologies

TheCognitiveLeader.com

The Cognitive Leader newsletter

The Cognitive Leader: How to Drive Strategic AI Transformation in Software Development will be published on September 29, 2026

ABOUT THE BUSINESS TAKEAWAY PODCAST

The Business Takeaway Podcast goes beyond polished success stories to uncover the decisions, failures, leadership lessons and practical takeaways behind real businesses.

Each episode gives founders, leaders and business owners ideas they can apply inside their own organisations.

Subscribe on YouTube, Spotify and Apple Podcasts so you never miss an episode.

Similar episodes which might be of interest:

Episode 10 - Marcel Fairbairn, the CEO and founder of GearNet Holdings, discussing the evolution of the entertainment industry, the importance of data analytics, business strategy, CEO Insights and the role of AI in transforming business practices.

Why Sustainability Isn't Costing Businesses Money... It's Making Them Money - Ep 29 Emily Coon, St Austells Brewery03 Aug 202600:57:19

Can sustainability actually make your business more profitable?

For many business leaders, sustainability is still seen as a cost. Something that's expensive, difficult to measure and only worth doing because regulations say you have to.

Emily Coon believes that's completely wrong.

As Sustainability Manager at St Austell Brewery, Emily has helped transform sustainability from a compliance exercise into a commercial advantage. In this episode of The Business Takeaway Podcast, she explains why sustainability isn't just about protecting the planet—it's about building stronger, more resilient businesses that grow for decades.

From reducing waste and improving operational efficiency to strengthening supply chains and driving long-term profitability, Emily shares how sustainability can become a genuine competitive advantage for any organisation.

One simple operational change alone saved the business more than £60,000 every year.

Whether you're a business owner, CEO, founder, operations leader or simply interested in building a better business, this episode is packed with practical lessons that go far beyond sustainability.

In this episode we discuss:

• Why sustainability should be viewed as a commercial strategy, not a cost

• How sustainability improves profitability and business resilience

• Building a sustainability strategy that people actually buy into

• Why culture beats policy every time

• The leadership question every CEO should ask

• How one simple change saved over £60,000 a year

• Working with suppliers to create lasting impact

• Why every employee should become a sustainability leader

• Creating business strategies that still work 20 years from now

• Why sustainability needs a complete rebrand

Key Takeaways

✔ Sustainability is one of the biggest drivers of operational efficiency.

✔ Businesses don't need perfect data before taking action.

✔ Long-term thinking creates stronger businesses.

✔ Culture creates sustainable change—not policies.

✔ The companies that adapt fastest will outperform those that don't.

Timecodes

00:00 Introduction

01:13 What does a Sustainability Manager actually do?

02:23 Building sustainability into a 175-year-old business

06:02 Why culture beats policy

08:37 Creating a sustainability strategy from scratch

10:17 Working with suppliers to reduce emissions

12:50 Does sustainability actually make money?

14:28 The £60,000 lesson from putting waste in the right bins

16:55 Setting business KPIs that actually work

20:35 What customers really think about sustainability

23:39 Climate change becomes personal

26:12 Creating change across 2,000 employees

29:30 Why sustainability needs a rebrand

35:13 Where should every business start?

39:09 The leadership question every CEO should ask

43:12 What governments are getting wrong

47:43 Emily's biggest achievement

48:58 Quick Fire Questions

Links

St Austell Brewery

Related Episodes

If you enjoyed this conversation, you'll also enjoy:

• Erin Teter – Why hiring for culture beats hiring for skills.

The Business Behind Britain's Biggest Pantomimes - Ep 28 Steve Boden, Imagine Theatre27 Jul 202601:03:10

W hat does it really take to produce one of the UK's biggest pantomime businesses?

In this episode of The Business Takeaway Podcast, Ben Payne sits down with Steve Boden, Joint CEO of Imagine Theatre, to explore the commercial reality behind one of Britain's oldest and most successful entertainment industries.

From managing 21 simultaneous productions and pioneering digital pantomime, to navigating the financial impact of COVID and balancing creativity with commercial decisions, Steve shares the lessons every business owner, entrepreneur and leader can learn from building a thriving creative business.

Whether you're interested in business growth, leadership, innovation, theatre, live events or entrepreneurship, this conversation is packed with practical takeaways that extend far beyond the stage.

In this episode you'll learn:

  • How Imagine Theatre grew into one of the UK's largest pantomime producers.
  • Why innovation is essential—even in traditional industries.
  • The commercial risks behind every creative decision.
  • How digital technology transformed modern pantomime.
  • Why empowering your team is critical as your business scales.
  • How COVID forced the company to rethink its future.
  • Steve Boden's leadership philosophy and biggest business takeaway.

Time Codes

00:00 Introduction

02:15 Steve's journey into the pantomime business

09:46 Growing from a small company to 21 productions

11:05 Reinventing pantomime with digital technology

16:45 Why digital sets changed the audience experience

17:42 Taking a major commercial risk on innovation

32:20 Why pantomime keeps theatres financially alive

33:20 How theatres and producers work together

46:02 Why great storytelling beats expensive technology

47:32 Balancing creativity with commercial reality

55:47 What Steve would do differently if he started again

57:04 Steve's ultimate business takeaway

Key Takeaways

  • Build a business that is bigger than its founders.
  • Innovation should enhance tradition, not replace it.
  • Great products always come before expensive production values.
  • Every creative decision needs commercial discipline.
  • Empower talented people rather than trying to do everything yourself.

Resources & Links:


Similar Episodes


Keywords

Business Podcast, Leadership Podcast, Steve Boden, Imagine Theatre, Pantomime, Theatre Business, Entrepreneurship, Business Growth, Leadership, Creative Industries, Innovation, Commercial Strategy, Live Events, Business Owner, CEO Interview, Business Lessons, Business Takeaway Podcast.

Why Footballers Go Broke: The Money Lessons Most Players Learn Too Late - Ep 27 Alex Smithies, Brooks Sport17 Jul 202600:50:57

In this episode, Alex Smithies, a former professional goalkeeper turned financial planner, shares his journey from the pitch to advising athletes on life after sports. Discover how the mindset around money and career longevity in sports differs from other industries, and learn practical insights to better prepare athletes — and anyone — for financial resilience and long-term success.

In this episode:
  • Alex's background and his dream of playing for Huddersfield Town
  • The realities of short-term thinking in professional football
  • How injuries and career uncertainties prompted Alex to start planning for his future
  • The lack of financial support from clubs and leagues, and the need for early education
  • The influence of peer pressure and lifestyle expectations among athletes
  • The importance of good financial habits from the start of a sports career
  • The role of parents and mentors in supporting young athletes’ financial literacy
  • Common pitfalls leading to financial difficulties post-retirement, even for top players
  • How clubs and associations could do more to safeguard athletes' financial futures
  • Tips for young players entering the academies and how to enjoy football without sacrificing future security
  • The mental health challenges of transitioning out of professional sports
  • The unique perspective of goalkeepers in handling career and retirement, and how their mentality differs
  • Practical advice for athletes on managing expectations and embracing life after sports

Timestamps: 00:00 - Introduction: Alex's journey from football to financial planning

02:10 - Reality check: Short-term thinking in football careers

05:46 - Injury as a catalyst: Planning for life after playing

08:08 - Lack of club support: The need for financial education in sports

10:50 - Peer pressure and materialism among players

12:56 - The emotional shock of retiring from sport

14:34 - The importance of early financial habits for athletes

18:13 - How clubs and leagues can improve athlete financial safety

20:34 - Financial realities across different leagues and tiers

23:35 - The importance of financial literacy from a young age

27:00 - Traits of players who transition successfully out of sports

31:42 - The call for mandatory financial education in academies

36:17 - First day of retirement: Emotional and practical advice

37:34 - The mindset of goalkeepers versus field players in retirement

39:01 - Evolving success: From on-field achievements to personal life

43:11 - One ultimate lesson from Alex’s career and lifeResources & Links:

How to Build a Strong Business Culture That Actually Works - Ep 26, Dave Coull CEO Stage Electrics Group29 Jun 202601:09:59

How do you build a strong company culture that actually works? Dave Coull explores trust, leadership, company values and maintaining culture as a business grows. Company culture is easy to talk about. Putting some values on the wall, adding them to the website and telling people what the business stands for is the simple part. The much harder challenge is making sure those values are reflected in how people actually behave, how leaders make decisions and what employees experience every day.

In this episode of The Business Takeaway, Dave Coull, CEO of Stage Electrics Group, joins Ben Payne to explore what it really takes to build and maintain a strong company culture.

Dave shares his experience of leading an established business through growth and change, including the challenge of bringing different teams together through acquisitions. They discuss why trust and transparency matter, how leaders influence workplace culture through their own behaviour and why listening to employees becomes increasingly important as an organisation grows.

The conversation also explores a problem many growing businesses eventually encounter: the culture that developed naturally when the company was smaller doesn't necessarily survive growth. More people, multiple locations, acquisitions and changing leadership structures can all affect how an organisation feels to the people working inside it.

For CEOs, founders, business owners and managers, this is a practical conversation about organisational culture without the slogans. It's about what leaders actually do to build trust, create employee engagement and make company values mean something.

In this episode, you'll discover:

  • How to build a strong company culture through behaviour rather than words
  • Why trust and transparency are fundamental to effective leadership
  • How leaders influence workplace culture every day
  • What happens to company culture as a business scales
  • How acquisitions and organisational change affect established teams
  • Why listening to employees matters
  • How company values can influence real business decisions

The Business Takeaway

  • Company culture isn't what you write on the wall. It's what your people experience when they come to work. As a business grows, maintaining that culture requires leaders to keep listening, communicating and demonstrating through their own behaviour what the organisation actually stands for.

Timestamps:

00:00 - Welcome and episode overview

02:16 - The core role of culture in organisational success

06:28 - Transitioning into the events and technology sector

09:22 - Building trust through humility and authenticity

12:44 - Leading technical teams without needing to be a technical expert

15:45 - Communicating effectively during COVID-19 and remote onboarding

19:43 - Protecting and evolving existing company culture during acquisitions

23:45 - Defining core values with employee input and ongoing reinforcement

28:58 - Handling cultural integration of new business units

32:04 - The impact of culture on employee engagement and productiveness

36:33 - The importance of continuous communication and transparency

39:39 - Maintaining culture across growing and distributed teams

44:11 - Managing high performers with misaligned values

48:41 - Major mistakes leaders make in shaping company culture

51:11 - Practical steps for honest and transparent leadership

55:20 - Creating an environment where challenging leadership is safe and encouraged

58:43 - Balancing honesty and confidentiality in leadership communication

62:24 - Building a legacy based on developing people and strong culture

65:49 - Final thoughts: leadership as a team enabler and culture creator

66:05 - Rapid-fire: Apple or Android?

66:17 - Preferred social media platform?

66:23 - City or beach getaway?

67:01 - Essential item for travel?

67:08 - Morning or night person?

67:30 - Build new or fix what's broken?

67:50 - Growth or profitability?

68:19 - Best advice ignored?

68:45 - The drink Dave would choose at a pub?

Resources & Links:

If you enjoyed this episode check out Matt Turners episode on our show

This episode offers actionable leadership principles rooted in decades of experience—timeless lessons for anyone committed to building thriving, resilient organisations.

The Founder Changing How Theatres Sell Seats - Ep 25, Ryan Metcalfe CEO Preevue22 Jun 202601:10:36

In this episode, Ryan Metcalfe, founder and CEO of Preevue, shares candid insights on the evolution of digital twins, the significance of failure, and how technology is reshaping theatre and entertainment industries. His journey demonstrates how strategic engineering, embracing errors, and an eye for innovation can disrupt even the most traditional sectors. This is a true lesson in business disruption!

Key Takeaways:
  • The importance of viewing failure as a learning tool; Ryan emphasises that having one spectacular failure is a sign of pushing boundaries enough.
  • How the company’s early mistakes, like product failures, provided critical lessons that drove growth and innovation.
  • The challenge and reward of managing multiple roles—bridging the arts and technology with dynamic sector shifts.
  • The evolution of theatre visualisation from rudimentary models to highly accurate digital twins, transforming staging and set design.
  • How technology like laser scanning and 3D modeling offers unprecedented accuracy, making visualisation integral rather than supplementary.
  • The long, patient process of integrating visualisation tech with large venues, exemplified by collaborations with ATG and Moulin Rouge.
  • Ryan’s insight into the cultural gap between theatre’s artistic drives and the tech industry’s efficiency focus.
  • Practical advice: move quickly with minimal viable products—test, learn, and adapt before overplanning.
  • Future visions for production visualisation becoming a formalized, industry-standard role, supported by comprehensive data and workflow integration.

Timestamps:

00:00 - Ryan reacts to a major product failure and values lessons learned

02:20 - Challenges of managing diverse roles across theatre and media

04:10 - Creativity meets sales: blending art with commercial goals in entertainment

06:00 - Evolution of visualisation in theatre and how digital twins are transforming productions

08:50 - Breaking the misconception of visualization as a gimmick in arts projects

12:00 - How detailed laser scanning creates accurate digital models for ticketing and design

15:30 - The rise of AI and emerging technologies, and their impact on the industry

18:00 - The importance of rapid testing and iterative development in tech adoption

20:30 - Ryan’s early entrepreneurial start at 18 and the importance of perseverance

22:00 - Building credibility: from small gigs to working on Harry Potter’s Broadway production

25:00 - The long timeline to prove new tech to industry giants like ATG

29:00 - The future of production visualizers and the formalization of this industry role

33:00 - Handling technological resistance and pushing the art forward with digital tools

36:40 - Innovation in venue data collection through COVID scans and the growth of ticketing tech

40:00 - The strategic approach to AI, balancing risks and opportunities in visualisation

43:00 - Lessons learned from running a business without prior experience or formal training

45:00 - The importance of being a jack-of-all-trades and building resilient teams

46:30 - Ryan’s reflections on leadership and the ongoing responsibility of founding and running a business

Resources & Links:
Connect with Ryan Metcalfe

This episode is a masterclass in how a creative industry embraces technology, overcomes tradition, and pushes boundaries—both artistic and entrepreneurial. Ryan’s story underscores that innovation often starts with a simple idea, fueled by a willingness to fail, learn, and adapt.

The Hard Truth About Building in a Niche Market - Ep 24 Mats Karlsson CEO Stage Smarts16 Jun 202600:57:16
In this episode, Mats Karlsson shares his journey from starting in stage lighting to developing innovative power distribution systems, navigating supply chain challenges, and the importance of brand and relationships in the entertainment tech industry. His experience highlights how resilience and strategic pivots can propel growth even during turbulent times and how any business in a small market can growKey Topics
  • Mats’s transition from music to stage lighting and product development
  • The evolution of stage lighting technology and industry pioneers
  • Lessons learned from past ventures, including successes and failures
  • How COVID-19 reshaped business strategies and supply chain management
  • The role of branding, quality, and personal reputation in a niche industry
  • Future opportunities in LED, theatrical, and virtual production markets
  • The impact of global markets, regulatory environments, and technological innovation
  • Practical advice for startups: market fit, patience, and building strong distributor relationships
  • Leaders’ personal growth: shifting from operational to strategic focus

Timestamps:

00:00 - Introduction to Mats and his diverse industry background

02:14 - The development of innovative discharge lamps and product successes

04:33 - Experiences negotiating with giants like PRG and lessons learned

06:28 - How industry pioneers like Rusty Bruchet shaped the lighting industry

07:44 - The transition from traditional to LED and the rise of new markets

11:09 - Launching Station Marts: From basement projects to international sales

14:17 - Navigating post-COVID challenges and decision-making in turbulent times

16:29 - The importance of understanding electrical systems globally

19:24 - How power distribution is vital for LED and video in modern productions

21:35 - Opportunities and challenges in North American and global markets

23:28 - The resilience built during COVID and strategic pivots in product offerings

30:38 - The significance of branding, appearance, and professionalism in industry reputation

32:39 - Future trends: virtual studios, AI, and technological advancements in the industry

37:30 - The importance of face-to-face relationships and industry networking

40:50 - Personal growth and leadership evolution over a decade

44:01 - The importance of communication, respect, and reputation in leadership

48:45 - Core lessons: quality, patience, and the value of strong distributor networks

54:49 - Industry professionalism and the importance of branding and presentation

58:10 - Reflection: What Mats would do differently if starting today

59:34 - Final insights: market understanding, persistence, and the power of relationships

Resources & Links:
Connect with Mats Karlsson:

Want to listen to a similar episode - check out Sam Tamplins Episode here!

The journey of Stage Smarts exemplifies how innovative thinking, strategic branding, and relationship-building can build a resilient global enterprise in the entertainment industry.

Why Employees Stop Telling Leaders The Truth - Ep 23 Erin Teter, CEO Teter People Consulting10 Jun 202601:12:08

In this episode of the Business Takeaway podcast, Erin Teter, a seasoned fractional CHRO, shares invaluable insights on how HR can be a strategic partner in scaling and managing modern businesses, guiding and helping leadership especially in the era of remote work and rapid growth. Her experience across private equity, tech, and startups offers a fresh perspective on the evolution of HR's role beyond compliance to true business impact.

Key topics:
  • How HR is often misunderstood as merely enforcement, versus a strategic growth partner
  • Recognizing early signs when HR or management cracks begin to form during scaling
  • The importance of proactive talent management, including behavioral interviewing and scorecards
  • Managing HR challenges unique to smaller vs. larger organizations
  • The impact of remote and hybrid work on internal communications and culture
  • The evolving role of AI in HR processes and decision-making
  • Practical steps for founders and leaders to address urgent people issues
  • Cultivating a purpose-driven workforce without necessarily promoting everyone into management roles

Timestamps:

00:00 - Introduction to Erin Teter and her HR journey

02:20 - Common misconceptions about HR roles in business

04:15 - Strategic HR and its influence on business growth

06:42 - Signs of HR and management issues during rapid scaling

08:54 - The significance of internal communication and culture

11:00 - When and how HR policies should be implemented in small startups

13:37 - Structuring compensation and compliance considerations at scale

15:50 - Management cracks that appear as businesses grow

17:23 - Handling career plateauing and strengths-based development

20:07 - The biggest hiring mistakes in today’s competitive environment

22:40 - Using behavioral questions and scorecards effectively

25:21 - Managing wrong hires and quick termination strategies

28:35 - Hiring differences in private equity-backed versus small startups

32:33 - The changing landscape of job loyalty and retention

35:45 - Providing growth and challenge in startup environments

38:02 - HR’s role in remote and hybrid team management

41:23 - Building emotional connections in dispersed teams

44:51 - Recognizing and acting on HR blind spots

47:17 - HR’s balancing act: protecting the business vs. supporting employees

50:12 - The influence of AI on HR functions and decision-making

54:45 - Initial steps for founders facing big people challenges

58:28 - Erin's one golden rule for business success: perseverance and resilience

Connect with Erin Teter:

This episode provides a compelling look at why HR is a pivotal element not just for compliance, but for defining company culture, scaling successfully, and building resilient teams in the modern era. Whether you're in small startups or large scale-ups, Erin’s insights challenge traditional views and equip leaders to think differently about their people strategies.

They Didn’t Win for 108 Years… Then Everything Changed - Ep 22 Joshua Lifrak, Mental Performance Coach,02 Jun 202600:57:45

In this episode, we explore how principles from professional sports, especially baseball, can transform business culture and individual mindset. Joshua Lifrak shares insights from his decades of experience in sport psychology, illustrating how mental resilience, defining organisational identity, strong leadership skills, leadership development and daily habits can lead to consistent success.

Key Topics:
  • The evolution of mental skills training in sports over the past 20 years
  • How defining organisational identity (like "champion first") shapes team culture
  • The importance of relationship-building before implementing change
  • Practical strategies for resetting mindset after setbacks (“Miles Zero”)
  • The six-step daily process to build resilience and focus
  • The power of marginal gains—small, consistent improvements
  • Translating athletic mental training to corporate performance
  • How high-pressure environments foster key traits like belief, determination, and positivity
  • The value of over-communication and role clarity in team performance
  • Techniques for managing emotions and maintaining consistency in challenging days

Timestamps:

00:00 - Introducing lessons from baseball to business leadership

02:17 - How sports psychology evolved over the last 20 years

03:58 - From sociology degree to mental training in sports

06:45 - Building relationships before implementing mental skills

09:25 - Defining your organization’s or team’s identity

12:05 - The opportunity of the World Series and human development

14:50 - Handling setbacks and maintaining resilience in sports

15:53 - Using "Mile Zero" to reset daily performance

18:38 - Belief and determination as key factors for winning teams

20:48 - Celebrating success and managing victory momentum

24:08 - Overcoming a curse: the mythical story of the Chicago Cubs

25:18 - Differences and similarities across sports cultures

28:05 - Applying sports resilience to business environments

29:50 - Six steps to resilience and thriving in chaos

33:30 - COVID as an accelerant for personal growth practices

37:46 - Marginal gains and continuous improvement strategies

41:36 - Critical elements for cultivating high-performance teams

43:33 - Clarity as a cornerstone of effective teamwork

44:17 - Managing emotional setbacks: stepping away and resetting

48:19 - Starting small: the power of setting daily intentions

49:33 - What does “Win Today” really mean?

53:12 - The mindset shift for meaningful, quick transformations

54:17 - How the podcast and book connect to everyday life

Resources & Links:
Connect with Joshua Lifrak:
Building a Business Where People Actually Want to Work - Ep 21 Matt Turner, Founder Clownfish Events26 May 202601:01:18

In this episode, Matt Turner shares his candid journey from founding Clownfish Events to discovering new ways to lead and develop organisational culture. His insights highlight the importance of authentic leadership, self-awareness, and creating workplaces that foster joy, growth, and purpose. Whether you're scaling a team or contemplating your next move, Matt’s lessons underscore the power of intentional culture in business success. These are the leadership skills and business advice for anyone.

Main Topics:
  • The evolution of company culture from founder to growth phase
  • How self-awareness influences leadership and decision-making
  • Practical approaches for cultivating joy and engagement in teams
  • The challenge of maintaining culture during rapid expansion
  • Lessons learned about sharing the journey and seeking external help

Key Insights:
  • Culture is a reflection of leadership; intentionality shapes the environment.
  • Self-awareness is a core leadership skill and catalyst for personal growth.
  • Building culture involves fun, recognizing achievements, and fostering a sense of purpose.
  • Scaling requires adapting culture practices to larger, more diverse teams.
  • Transparency and vulnerability can motivate teams and foster trust.
  • External mentorship and consultancy were transformative for Matt’s growth.
  • Balance between ambition and well-being is crucial for sustainable leadership.
  • Leadership challenge isn’t just about business metrics but standing firm during adversity.

Timestamps:

00:00 - Introduction and episode overview

00:29 - Importance of subscriptions and reviews for growth

00:53 - Matt’s initial insights on leadership and culture

01:05 - Reflecting on Matt’s background and journey from DJ to entrepreneur

01:48 - Milestones of Clownfish Events’ growth and accolades

02:14 - The decision to leave and reassess life post-business

03:22 - The role of self-awareness and therapy in Matt’s transition

04:00 - Managing culture while scaling from 27 to 50+ staff

05:50 - Recognizing personal limits and evolving leadership style

06:46 - Building a company culture rooted in fun, purpose, and joy

07:35 - The importance of authenticity versus planned culture initiatives

08:54 - Journaling and self-reflection as tools for leadership clarity

09:53 - The pressure of scaling and radiation of founder’s identity

11:16 - Robbie Williams' "Better Man" philosophy and frozen leadership at 18

12:37 - Maturing as a leader and adjusting organizational expectations

14:47 - Defining Matt’s culture and how it influences Clownfish

15:41 - Culture measured by behavior when leaders are absent

16:08 - Balancing profit with a positive workplace environment

17:07 - The industry's demanding nature and the need for joy in work

18:33 - Creating memories and meaningful experiences through events

19:43 - The importance of fun as a core cultural pillar

20:07 - Authenticity from early days shaping a positive culture

21:27 - How external companies, like Octopus Energy, exemplify strong cultures

22:22 - Hiring, molds, and the natural development of a positive team environment

23:43 - Recognizing when culture isn’t working and adjusting dynamically

25:57 - Achieving industry recognition for innovation and culture

27:10 - Scaling culture in larger organizations – challenges and opportunities

30:02 - The critical role of leadership alignment in large companies

31:30 - Strategies for fostering connectedness in big organizations

33:52 - Humans’ tribal nature and the importance of shared purpose

36:44 - Success stories of companies that prioritize culture intentionally

37:34 - Building culture through thoughtful hiring and engagement practices

41:39 - The ongoing evolution of organizational culture, especially post-pandemic

43:16 - Lessons from life’s hardships and maintaining authenticity

46:15 - Growing a business into maturity and adapting to life stages

48:18 - How team members grow and leave a lasting legacy

50:03 - Reflections on sharing the journey openly and embracing external expertise

54:03 - Core leadership lesson: resilience during challenge and controversy

55:44 - The importance of sticking through tough times for growth

58:44 - The balance of innovation versus continuous improvement

59:35 - Challenging the status quo as a growth imperative

60:08 - Matt’s favorite personal refreshment: Coke Zero with lemon

60:23 - Final thoughts and gratitude

Resources & Links:

Subscribe to Matt's YouTube: youtube.com/@MattClownfish?sub_confirmation=1

Follow Matt on LinkedIn here: linkedin.com/in/matt-turner-b5754330

The Barber Who’s Saving Lives One Conversation at a Time - Ep 20 Tom Chapman, MD Hear to Talk Training19 May 202601:03:43

In this episode, Tom Chapman shares his inspiring journey from a hairdresser to mental health advocate, highlighting how everyday conversations—especially in workplaces—can significantly impact mental well-being. Discover practical insights into fostering supportive environments, recognising early signs of struggle, and breaking down the stigma around mental health. This isn't about business strategy. This is about something that we should all be doing especially in the work place as part of the leadership of our businesses.

  • Tom’s personal story of loss and turning it into action through the Lions Barber Collective
  • The unique position of barbers and hairdressers as trusted social "confidants"
  • The importance of early intervention and destigmatising mental health conversations
  • Creating practical, non-clinical training programs for frontline community workers
  • The value of informal settings like barbershops for men to open up
  • The challenges and opportunities of workplace mental health initiatives
  • The impact of cultural norms and societal perceptions on men's mental health
  • How leadership visibility and storytelling can change organisational culture
  • The significance of human touch and face-to-face interaction in mental wellness
  • Practical advice for listeners on how to approach conversations about mental health
  • Business advice how you can implement good work place practice

00:00 - Introduction: Tom Chapman’s journey from barbering to mental health advocate

02:20 - The moment that changed everything: learning about suicide and its ripple effects

05:07 - Founding Lions Barber Collective and the power of community connections

08:27 - Designing simple, impactful mental health training programs for diverse industries

11:09 - The unique conversational space of barbershops and their significance for men

13:05 - The importance of early intervention and how to recognize signs of struggle

15:28 - Moving beyond traditional mental health support: alternative approaches and communities

17:36 - The challenge of stigma and cultural barriers around men's mental health

19:52 - The role of leadership and storytelling in shifting mental health perceptions

22:08 - Societal changes influencing mental health issues, loneliness, and the value of human connection

25:40 - The importance of physical touch and face-to-face interactions in a digital age

28:30 - How workplace environments can better foster open conversations and early support

36:26 - The impact of organizational culture and leadership in mental health initiatives

38:43 - Effectiveness of peer conversations vs formal support structures

40:38 - The reality of corporate mental health programs and unlocking true engagement

44:48 - Culture and societal norms: the influence of different global perspectives

46:43 - Practical tips for organizations to initiate meaningful mental health conversations

50:01 - Personal resilience: the significance of vulnerability, honesty, and community support

54:38 - The importance of perseverance and hope in mental health recovery

56:08 - Taking action one day at a time: maintaining resilience amid challenges

58:52 - Light-hearted closing: Tom’s favorite places and simple joys amidst life's struggles

Resources & Links:


Why Business Founders Hit the Scaling Ceiling — A COO's Fix | Episode 19 Derek Fredrickson - Founder & CEO, The COO Solution12 May 202601:00:56

In this episode, Derek Fredrickson, founder and CEO of The CEO Solution, dives deep into the strategic role of fractional CEOs and COOs during scaling. Discover what traits to look for in leadership teams, how to overcome common scaling pitfalls, and the mindset shifts needed for sustainable growth. Derek provides true day to day Business advice, and the leadership challenges that go with that.

Main topics:
  • The strategic function of fractional CEOs and COOs in scaling companies.
  • Key traits and profiles of effective founders and operators.
  • Overcoming resistance to change and implementing accountability structures.
  • The importance of KPIs, metrics, and data-driven decision-making.
  • How to transition from founder-led to team-led operational models.
  • Recognising the signs of burnout and safeguarding leadership resilience.

In this episode:
  • Derek shares his journey from operator to fractional CEO provider, helping companies reach multiple seven and eight figures.
  • The significance of understanding and defining a company's North Star and growth objectives.
  • Practical insights on assessing and realigning the leadership team for accountability.
  • Strategies to shift leaders' mindsets from doing to leading and delegating.
  • The common bottlenecks at different growth stages, especially past 10-20 million in revenue.
  • Tips on fostering a culture of ownership and trust through KPIs and structured meetings.
  • The mental models of risk-taking, stability, and the delicate balance of scaling.
  • The vital role of financial literacy and opening financial data for strategic clarity.
  • Practical frameworks for leadership, team, and operational alignment.

Timestamps:

00:00 - The role of fractional CEOs and COOs in scaling companies

02:12 - What to look for day one as a fractional CEO

03:38 - Defining the North Star and growth objectives

04:50 - Uncovering underlying business issues and resistance points

05:47 - Assessing founder involvement and operational gaps

06:50 - Common traits of high-growth entrepreneurs

07:13 - The differences between entrepreneurs and operational leaders

08:03 - Transforming founder mindset from doer to strategist

09:24 - Signs that the CEO is the bottleneck

10:49 - Profile of effective COO traits

11:30 - The yin and yang of CEO and COO profiles

12:27 - Risk appetite versus stabilization in leadership

13:25 - Cultivating execution without babysitting

14:50 - Building structured systems and SOPs for scaling

15:41 - Overcoming founders’ resistance to process change

17:00 - When full-time leadership replaces fractional support

18:30 - Success metrics for scaling and operational efficiency

19:30 - The importance of team buy-in during transformation

20:32 - How leadership teams benefit from accountability and KPIs

22:48 - Implementing effective team accountability frameworks

25:55 - Striking the right balance with KPIs and metrics

26:34 - The "smoke signals" that indicate health of the business

28:35 - The critical KPIs for CEO overview and departmental health

30:56 - Why financial literacy is pivotal for visionary CEOs

32:14 - Transitioning from doer to leader: mindset shifts

34:30 - Common pitfalls in switching from founder-led to team-led models

38:16 - Where the biggest scaling obstacles appear

39:08 - The right scale for fractional versus full-time operational support

41:16 - Recognizing when growth is not feasible

43:47 - One key focus area on day one for new clients

44:47 - Embracing accountability and process in leadership culture

48:48 - Opening financial data to empower leaders

52:37 - The paradox of CEO autonomy versus strategic oversight

56:25 - The value of adding a COO or fractional leader in alleviating burnout

58:02 - The indirect benefits of scaling: reclaiming time and reducing stress

59:30 - A quick look at Derek’s favorite tools and tips

59:37 - Rapid fire:

Resources & Links:
Leadership After Burnout | Starting Consulting Without the Corporate Chaos - Ep 18, Brad Nelms, Founder TekX05 May 202600:58:29

In this episode, Brad Nelms, founder of TekX, shares his journey from a 20-year career in entertainment behind the scenes to launching his own consulting business. He discusses the real challenges and lessons learned along the way, including managing business operations, leadership challenges, adapting to industry shifts post-Covid, start up sales and leveraging technology like AI.

Main Topics Covered:
  • Brad’s background in the entertainment industry and decision to start his own consulting firm
  • The importance of infrastructure setup and setting realistic expectations for growth
  • Navigating financial and legal complexities as a solo entrepreneur
  • The impacts of Covid-19 on supply, demand, and industry practices
  • Lessons learned from past corporate roles applied to his new business
  • The role of AI and technology tools in small business operations
  • Managing burnout and understanding the importance of work-life balance
  • Building reputation and trust through consistent customer relationships
  • Scaling challenges and strategic decisions on choosing software solutions
  • Brad's advice for aspiring entrepreneurs and maintaining a positive mindset

Timestamps:

00:00 - Introduction and Brad's background in entertainment and consulting

02:04 - What motivated Brad to become an entrepreneur

03:26 - Managing family life and transitioning from burnout

04:49 - Brad’s business model and his vision for flexibility

06:07 - Lessons from corporate roles about processes and infrastructure

07:01 - Challenges with payment processors and legal considerations

09:05 - Balancing work hours and discovering ADHD impacts

10:16 - How ADHD awareness has influenced Brad’s business practices

13:09 - The post-Covid challenges in entertainment and supply chain delays

14:59 - How industry shifts have affected supply and demand cycles

17:35 - Brad’s reflections on business success and revenue fluctuations

18:49 - Economic uncertainties and planning for volatility

23:36 - The impact of global crises on industry and personal safety

23:53 - Brad’s perspective on technology, AI, and data analysis

25:46 - The importance of scalable software solutions

36:39 - Advice on selecting the right tools for growth

40:16 - Mistakes Brad would avoid if starting over

42:21 - The effects of self-employment on quality of life

44:41 - Managing stress and the importance of support systems

45:00 - Brad’s advice for new business owners

47:25 - The value of reputation and networking

49:16 - The art of listening to customers and solving real problems

50:28 - Brad’s vision of success in five years

52:22 - Recognizing burnout and the importance of self-awareness

53:45 - Brad’s golden rule for success: reputation and time management

55:09 - Rapid-fire questions: preferences on tech, travel, lifestyle, and more

Resources & Links:
How to Scale a Business to 100 Staff (Without Losing Control) - Episode 17, Sam Tamplin MD, TSL28 Apr 202601:13:49

Building a Lighting Business: 20 Years of Growth, Ceo insights, Leadership Skills, and business culture with Sam Tamplin

In this episode, Sam Tamplin shares insights from building TSL from a small lighting rental start-up to a nearly 100-employee company with international ambitions. Discover how strategic focus, investing in people and systems, and fostering a strong culture have driven his success over two decades.

Key topics:
  • Sam's journey from van-based lighting to a global rental business
  • The importance of consistency and focus in business growth
  • The role of reinvestment and the economic flywheel model
  • How leadership and management style evolve with company size
  • Strategic decisions around technology, systems, and scaling operations
  • Building a company culture based on character and values
  • Lessons learned from rapid growth, contractions, and industry challenges
  • Planning for the next decade: consolidation, international expansion, and innovation
  • Practical tips for onboarding, risk management, and financial discipline
  • Personal leadership principles: treating others well and long-term thinking

Timestamps:

00:00 - Welcome and episode overview

02:00 - Sam's background and early career influences

05:20 - The importance of focus and specialization in long-term success

08:00 - The evolution of TSL and growth milestones

12:00 - Recognising the "business moment" and scaling challenges

16:00 - Delegation and offloading roles in a growing business

20:00 - Leadership changes as team size expands

25:00 - Financial discipline and reinvestment strategies

30:00 - Building systems: software, risk management, and operational tech

35:00 - Recruiting, culture, and managing people effectively

40:00 - Defining company values and embedding them into culture

45:00 - The impact of rebranding and visual identity evolution

50:00 - Balancing growth ambitions with consolidation and risk

55:00 - Industry challenges, learning from past projects, and strategic flexibility

60:00 - Planning for future growth: international markets and digital innovation

65:00 - Leadership lessons: managing scale, culture, and the importance of character

70:00 - Sam's personal golden rule and leadership philosophy

75:00 - Rapid fire: favourite tools, habits, and personal preferences

80:00 - Closing remarks and key takeaways

Resources & Links:

Want to listen to another episode about the entertainment industry? Listen to Matt Turners episode here

This episode offers actionable insights for entrepreneurs, managers, and industry professionals aiming to scale sustainably and cultivate a strong company culture.
The Leadership Challenges You Only Learn Under Pressure - Episode 16 Mark Andrew Fire Fighter21 Apr 202600:53:34

Explore the unique insights from a retired firefighter and paramedic on leadership skills, decision-making, and team trust under extreme stress. Discover how core principles from emergency service leadership translate into effective business advice.

In this episode:
  • Mark shares his journey from firefighting to writing a leadership book, highlighting the transferable lessons between fire service and business.
  • The importance of day-to-day leadership and visibility within the team for effective crisis response.
  • How making quick decisions in high-stakes situations reveals a person’s character, and developing trust within teams.
  • Practical strategies for building muscle memory and routines that enable teams to perform confidently in unpredictable scenarios.
  • The role of humility, admitting mistakes, and continuous improvement with after-action reviews—a mindset equally vital in business.
  • How emotional intelligence, especially caring for team members, boosts morale and long-term growth.
  • Trust-building practices, avoiding micromanagement, and empowering team members for scalable leadership.
  • Methods to support mental health and prevent burnout in high-pressure roles through peer support programs.
  • Essential qualities to identify future leaders and the importance of valuing diverse leadership styles.

Timestamps:

00:00 - Introduction: Leadership lessons from fire service applicable to business

01:00 - Mark’s background in firefighting and writing "Leading Through the Heat"

03:37 - The significance of day-to-day leadership presence in emergency response

04:53 - Recognizing good and poor leadership traits early in a fire career

07:11 - How pressure reveals character: decision-making under heat

08:35 - Building team trust and decentralizing decision-making in crises

10:05 - Practicing skills and building muscle memory for unpredictable scenarios

12:33 - Lessons from after-action reviews: continuous learning and growth

15:50 - Maintaining trust in high-stakes environments: avoiding micromanagement

17:56 - How trust impacts team resilience and development

20:02 - Navigating command transitions and respecting hierarchy on scene

22:55 - Learning from leadership mistakes during critical incidents

25:56 - Managing egos and social dynamics during emergency responses

27:00 - Supporting mental health and de-escalation in trauma-heavy roles

31:25 - Identifying and nurturing future leaders in high-pressure teams

35:01 - Compassion in leadership: caring vs. weakness perception

38:38 - Promoting people by merit, not just ambition

41:36 - Lessons for business leaders about authenticity, care, and continuous learning

45:07 - Supporting mental health: peer support models and recognizing stress signs

46:09 - Advice to young Mark: delegation and trusting your team

50:04 - A leadership “golden rule”: care about your people and treat them well

Resources & Links:
Note:

Practical leadership strategies from high-stress environments like fire services are highly applicable across industries. Use these insights to foster trust, decision-making agility, and mental resilience within your teams.

You're losing your credibility before you speak - Episode 15, Salvatore Manzi, Leadership Communication Coach14 Apr 202601:08:17

Mastering the Art of Presentation and Authentic Communication with Salvatore Manzi. In this episode, Salvatore Manzi shares invaluable insights into public speaking, leadership communication, and how to show up authentically. Whether you're an introvert, a leader, or looking to improve your presentation skills, this episode offers practical tips to enhance your impact and connect more genuinely.

Main Topics Covered:

  • How authentic presence influences audience engagement
  • Overcoming imposter syndrome and building confidence
  • The importance of body language, attire, and authenticity in leadership
  • Strategies for effective storytelling and visualizing data
  • The power of pauses, silence, and intentionality in presentations
  • Navigating social media and self-promotion as an introvert
  • Adapting communication styles in high-stakes environments
  • Embracing mistakes and humanizing your message
  • The future of communication in the age of AI
  • Practical tips for daily communication, including in meetings and networking

00:00 - Introduction: Salvatore’s background in overcoming stage fright

02:45 - Connecting neuroscience with communication strategies

05:22 - Common challenges leaders face with public speaking

09:40 - Building relevance and passion in storytelling

11:38 - Balancing introversion and authenticity in presenting

14:32 - How appearance impacts credibility and authority

16:15 - Navigating social media presence for introverts

17:46 - Embracing imposter syndrome as growth fuel

19:11 - Using silence and pauses effectively in storytelling

22:15 - The delicate balance between data and storytelling

24:23 - Crafting powerful messages and structuring presentations

27:14 - Practical coaching on impactful pitches for large audiences

28:39 - The importance of consistency in daily communication

31:16 - Teaching presence and authenticity through body language

33:21 - The science of emotional trust and first impressions

37:32 - How to handle difficult, controversial, or high-stakes conversations

41:40 - Experimenting with behavioral continua: space, silence, stillness

45:36 - The power of intentionality and behavioral awareness

50:27 - Silence in negotiation and presentation—when to hold back

54:23 - Creating memorable takeaways with strategic pauses and repetition

58:07 - The evolving role of AI in communication and how humans can stay authentic

61:16 - Challenging misconceptions about polished speech versus natural humanness

66:20 - Favorite drinks, travel tips, and personal preferences

67:15 - Wrapping up: key lessons for aspiring leaders and speakers

Resources & Links:

Links to include:

Book: https://www.salvatoremanzi.com/clearandcompelling/

LinkedIn: Salvatore J. Manzi | LinkedIn

His book is to be released in October. If anyone preorders the book and Salvatore the receipt, I will send them the e-book. (Note the e-book should be ready in the next two weeks)

Pre-order US: B&N C&C

Pre-order International: Amazon C&C

Stage to Success: Leadership Lessons in Resilience & Adaptability - Ep 14 Laura White, Pop-Up Global07 Apr 202601:03:30

Discover how Laura White transitioned from a career on stage to leading creative solutions in the events industry, leveraging her performance background to excel in business development and project management. This episode offers insights into the value of resilience, business advice, business strategy in challenging markets creativity, and adaptability in a rapidly changing industry.

Main Topics Covered:
  • Laura White's journey from performer to business leader in entertainment
  • The role of creativity and strategy in bespoke event production
  • Cultural and regional differences in the Middle East entertainment industry
  • The impact of technology and trends like TikTok on live events
  • Balancing mental and physical health during intense event seasons
  • Lessons on resilience, decision-making, and saying yes or no in business

In this episode:
  • Laura shares her transition from a child performer to director of creative strategy at Popup Global
  • How her background in performance enhances her approach to client solutions
  • The differences between UK and Middle Eastern event markets and client expectations
  • The significance of emotion and storytelling in brand engagement through live entertainment
  • Trends such as performance-led campaigns on TikTok and the ongoing relevance of live experiences post-AI advances
  • Strategies for maintaining wellbeing during their busiest times, especially around the festive season
  • Valuable advice on saying yes to opportunities, trusting gut feelings, and the importance of resilience

Timestamps:

00:00 - Introduction and episode overview

02:00 - Laura White’s journey from singing to industry leadership

04:31 - How creativity informs bespoke event solutions

07:00 - The impact of COVID-19 on the entertainment sector

09:16 - Transitioning from performer to business professional

11:23 - The relevance of performance skills in sales and client interactions

13:40 - Learning from mistakes in the industry and the importance of persistence

16:01 - Client briefs, collaboration, and creative process variations

17:54 - Cultural differences in event planning across Middle East regions

22:02 - Navigating cultural nuances in the Middle East entertainment industry

23:16 - Challenges in live event budgeting and expectation management

25:20 - Demonstrating value and ROI in live entertainment to clients

26:15 - Leveraging performance and storytelling to enhance brand reputation

29:30 - Trends on TikTok influencing live event strategies

31:07 - The role of technology and AI in live entertainment experiences

33:00 - Memorable moments in entertainment and the emotional power of live shows

35:33 - Incorporating technology into live performances and shows

36:02 - Common industry inquiries, like themed entertainment, and how they evolve

37:28 - The scope and complexity of pop-up event schedules

39:52 - Maintaining health and stamina during intensive event seasons

43:23 - Planning and rehearsing for one-off shows and special events

45:42 - Stress and worry points for event organizers and performers

48:49 - How industry resilience carried companies through the pandemic

51:05 - Advice to Laura White from 10 years ago, lessons learned

53:40 - The importance of resilience, grit, and saying yes in career growth

54:43 - Managing rejection and maintaining resilience in sales and performance

56:25 - Key takeaway: "Say yes and figure it out later"

58:00 - Final thoughts on gut feeling, values, and strategic decision-making

Resources & Links:
Crisis Leadership: When Listening Beats Talking - Ep 13 Jay Jacobson, Funeral Service Advocate31 Mar 202601:05:54

In this episode, Jay Jacobson shares invaluable leadership skills and leadership challenges in high-stakes, emotionally charged environments like funeral homes and crisis situations, including a notable aircraft disaster. Discover how effective communication, emotional resilience, and integrity are crucial in guiding teams and families through difficult times.

Main Topics:
  • The essence of legendary leadership: building others up and fostering trust
  • Navigating crisis situations with calmness, slowing down, and reading cues
  • Leadership in grief — how to diffuse tension and manage complex family dynamics
  • Trust and credibility: listening actively and verifying honesty in team environments
  • The importance of self-balance and continuous learning for leadership longevity
  • Ethical decision-making and maintaining integrity under pressure
  • Lessons from high-profile environments: Senate hearings and plane crashes
  • Developing future leaders through mentorship and shared values

Timestamps:

00:00 - Introduction and overview of Jay Jacobson’s background in funeral service

00:31 - Personal stories highlighting leadership in crisis and tragedy

01:56 - Defining legendary leadership: focus on others' growth and morale

02:44 - The significance of slowing down amid crisis and reading non-verbal cues

05:11 - Handling family dynamics and conflict resolution in high-stress environments

06:49 - Applying team-building skills in both funeral homes and corporate settings

07:05 - Leadership example: United Flight 232 aircraft disaster response

09:32 - Convergence of crisis leadership and teamwork among funeral directors

10:52 - The importance of internal strength and continuous learning during crisis

11:22 - Early lessons of responsibility from childhood to professional life

12:49 - Modeling integrity through mentors and professional behavior

14:40 - Balancing personal well-being and professional excellence

15:32 - Non-verbal leadership: demonstrating respect and strength without words

16:09 - Pivoting and relying on team expertise during complex crisis situations

17:21 - Building trust quickly: observing honesty, eye contact, and sincerity

18:43 - Lessons from boardroom debates and managing different leadership styles

19:42 - The value of respectful disagreement and collaborative decision-making

22:47 - The impact of Crucial Conversations and creating safe dialogue spaces

24:00 - Managing situations with no good options: breaking problems into manageable tasks

25:49 - Building emotional connection and storytelling with grieving families

27:46 - The importance of active listening in leadership and crisis resolution

29:41 - Maintaining composure and professionalism under stress

31:32 - Using faith, reading, and personal development to stay balanced

32:30 - Staying current: the role of continuous learning in leadership

33:11 - Giving tough news compassionately but with clarity

37:12 - Handling employment changes with dignity and advanced planning

38:23 - Treating staff with respect and dignity in difficult leavetaking processes

40:25 - The significance of genuine relationships at work and in leadership roles

41:07 - Small decisions and integrity — the foundation of trust and character

45:01 - Insights from Washington Senate testimony: defending integrity under pressure

46:15 - Lessons on political manipulation versus genuine leadership

48:11 - Balancing transparency and discretion in leadership decisions

50:08 - The motivation behind Jay’s book, Lead by Legendary Example

52:00 - The emotional aftermath of personal crises and their impact on leadership

54:40 - The importance of work-life balance and being fully present

55:08 - Advice to younger Jay: leave unfulfilling jobs and seek growth

56:37 - How leadership has evolved with technology and generational shifts

58:25 - The personal impact of funeral service: making a lasting difference

60:02 - Leadership as a lifelong learning process: always seek knowledge

62:06 - Quick-fire questions on tech, travel, personality, and personal preferences

64:35 - Final thoughts and gratitude

Resources & Links:
Production Futures: Diversity and Career Growth in Entertainment - Ep 12 Hannah Eakins, MD Production Futures24 Mar 202600:54:32

Discover how Hannah Eakins has transformed entry into the entertainment production industry through her initiative, Production Futures. In this episode, we explore the evolution of industry careers, business strategy, innovations during COVID, and how diversity and social media are shaping the next generation.

Key Topics:
  • The inception and mission of Production Futures: promoting visibility and credibility in entertainment production.
  • How COVID accelerated digital growth and shifted strategies for engaging industry newcomers.
  • The importance of practical experience over degrees and emerging pathways like apprenticeships.
  • Addressing diversity, inclusion, and changing perceptions around careers in entertainment.
  • The role of social media platforms (TikTok, Instagram, LinkedIn) in outreach and engagement.
  • How young people, parents, and educators are viewing opportunities in the industry.
  • The impact of industry culture shifts, including healthier social norms and inclusive spaces.
  • Hannah’s vision for the next five years: expanding partnerships, online platforms, and more accessible events.
  • Personal insights: lifestyle changes like abstinence, mental health, and work-life balance.
  • Practical advice for startups and industry leaders: embracing innovation, self-care, and community-building.

Timestamps: 00:00 - Introduction to Hannah Eakins and Production Futures

02:14 - Origins of Production Futures and its evolution over 10 years

03:54 - COVID's influence on industry engagement and digital transformation

04:31 - The industry’s pathways for newcomers: apprenticeships, training, and experience

06:00 - Changing perceptions of careers: parents, families, and education

07:37 - Diversity and inclusion efforts within production industry events

09:21 - How social media broadens outreach to varied demographics

11:11 - The impact of COVID on student confidence and resilience

12:30 - The role of practical experience versus formal qualifications in hiring

15:51 - Growing diversity: gender, ethnicity, and accessibility in entertainment production

17:08 - Building an inclusive community: marketing and outreach strategies

19:25 - Reaching home-educated youth and underrepresented communities

21:18 - Adapting marketing strategies for TikTok, Instagram, LinkedIn

24:54 - The importance of authenticity and strategy in social media content

28:26 - Hands-on experience at Production Futures events and soft skills workshops

30:42 - The value of apprenticeship routes and early industry exposure

32:26 - COVID’s long-term impact on industry preparedness and resilience

35:49 - Hannah’s future plans for Production Futures over the next five years

40:00 - Rebuilding and growing post-pandemic: lessons learned and successes

44:18 - Changing industry norms around social norms, alcohol, and health

55:17 - Personal lifestyle choices: alcohol, sleep, exercise, and mental wellbeing

60:59 - The business takeaways: leadership, innovation, and embracing AI

62:20 - Rapid fire questions: favorite platforms, travel preferences, and personal habits

Resources & Links:
Connect with Hannah:

Note: The episode emphasises that industry success relies on experience, diversity, innovation, and community support. Hannah encourages young people and industry professionals to stay curious, adaptable, and committed to fostering an inclusive environment for the future of entertainment production.

Sales Mistakes in Retail | How Business Adapt Post-COVID - Ep 11 Greg Niven MD Headline Audio17 Mar 202601:01:28

In this in-depth interview, Greg shares his journey from music retail to founding Headline Audio, discussing how the industry has evolved post-COVID, the importance of personal relationships in sales, and strategies for adapting to market changes. Gain insights into navigating challenges, building a brand, business strategy and maintaining a passion for music and business at the same time whilst learning from potential sales mistakes along the way. Learn about the sales mistakes from a business owner who's lived a huge amount of leadership challenges

Key topics

  • Greg's career evolution from music retail to audio distribution
  • Impact of COVID-19 on the music and retail industry
  • Strategies for small retailers to survive in a digital world
  • The importance of personal relationships and customer service
  • Lessons learned from starting a new business post-COVID

Chapters

00:00Greg Niven's Journey in Music and Business

05:22The Impact of COVID-19 on the Music Industry

10:04Adapting to a New Retail Landscape

14:58Building a Brand in a Competitive Market

19:47Navigating Challenges and Embracing Change

24:53The Future of Music Retail and Technology

31:20The Importance of Personal Connection in Business

34:01Shifting Focus from Sales Numbers to Customer Relationships

38:59Balancing Work and Personal Life

39:48Navigating Business Challenges and Concerns

42:18Learning from Experience and Trusting Yourself

47:32Simplifying Business Operations for Success

54:16The Emotional Connection in Sales

56:43Maintaining Commercial Viability While Enjoying Work

59:20The Necessity of Innovation and Challenge

Resources
From Near Collapse to Market Leader Episode 10 - Marcel Fairbairn, CEO GearNet Holdings10 Mar 202601:15:47

In this podcast episode, Ben Payne interviews Marcel Fairbairn, the CEO and founder of GearNet Holdings, discussing the evolution of the entertainment industry, the importance of data analytics, business strategy, CEO Insights and the role of AI in transforming business practices. They explore the challenges faced during COVID-19 and how the industry adapted, emphasising the need for innovation and resilience in a niche market.

In this conversation, Marcel reflects on the transformative impact of COVID on his business, emphasising the importance of adapting to change and focusing on customer needs. He discusses his evolving attitude towards risk and innovation, sharing lessons learned from significant business challenges. Marcel also offers advice for aspiring entrepreneurs, highlighting the necessity of understanding market viability and the importance of building a strong foundation for business growth. The discussion concludes with key takeaways from his extensive career, underscoring the value of customer focus and continuous improvement.

Print is not Dead - Episode 9 Fran Begaj, Commercial Director for Mondial Technology Media03 Mar 202601:09:37

In this episode of the Business Takeaway podcast, Fran shares her nonlinear journey to becoming the Commercial Director for Mondial Technology Media, discussing her experiences in the live events industry, the evolution of print media in a digital world, and the challenges of managing large-scale events. She emphasises the importance of passion in the industry, the coexistence of print and digital content, and the impact of AI on marketing strategies. Fran also reflects on personal growth, the significance of awards in recognising industry talent, and her mantra of 'better not bitter' as a guiding principle in both personal and professional life.

Takeaways

Fran's journey to becoming a Commercial Director was nonlinear and filled with diverse experiences.

The live events industry is driven by passion and community.

Print media still holds value in the B2B space despite the rise of digital.

Post-COVID, there has been a resurgence in print media as businesses adapt to new norms.

Awards and recognition are crucial for motivating industry professionals.

Event management requires careful consideration of guest experiences and logistics.

AI is a tool that can enhance workflow but cannot replace human creativity.

Personal growth comes from learning from failures and not being too hard on oneself.

Building strong relationships in the industry is essential for success.

The mantra 'better not bitter' serves as a guiding principle for Fran.

Chapters

00:00 Introduction to Fran's Journey

03:49 The Evolution of Print and Digital Media

06:46 The Importance of Awards and Recognition in the Industry

09:55 Adapting to Industry Changes Post-COVID

12:44 The Role of Events in the Live Industry

15:59 Challenges in Event Management

18:40 The Emotional Impact of Live Events

21:45 Marketing Strategies and ROI

24:52 The Journey of Marketing Campaigns

28:00 The Creative Process Behind Events

30:42 Reflections on Success and Future Goals

40:42 The Journey of Growth in the Industry

41:45 Passion for Celebration and Recognition

42:37 The Role of AI in Marketing and Creativity

46:48 Human Experience vs. AI in Problem Solving

51:47 Managing Responsibilities and Stress Before Events

55:38 Decision Making: Gut Instinct vs. Calculated Risks

58:40 Embracing Failure and Learning from Mistakes

01:01:48 The Importance of Positivity and Energy in Work

01:04:02 Living by the Mantra: Better Not Bitter

Episode 8 - We're back!10 Jan 202600:02:43

The podcast is making a comeback in 2026 with a lineup of great guests and a focus on discussing business challenges in the post-pandemic world, the evolution of technology, and the of course those all important take away's that we want to learn from!

Want to be on the show? Drop us a line: pod@thebusinesstakeawaypodcast.com

What’s Changed in Work Forever — And Why Businesses Must Do More Episode 7 - Sharon Livermore, Kameo Recruitment01 Nov 202101:05:07

Today’s guest is Sharon Livermore. Sharon is the owner and director of Kameo recruitment. Sharon talks to us today about the world o recruitment, the challenges of recruiting in and out of COVID and also the new expectations of staff in the post covid world. It’s really interesting to hear how things have changed in such times and trying to understand what the new “norms” will be

Sharon also talks to us about the subject of Domestic abuse. Being a Domestic Abuse survivor Sharon now campaigns globally for businesses to adopt policies to help their staff if they find themselves in such a position. We’ll hear her story and her support for anyone who might be going through this at this time.

https://kameorecruitment.com

https://kameorecruitment.com/domestic-abuse/

https://domestic-abuse.co.uk/

https://www.eida.org.uk/become-a-member

Episode 6 - Rich Alderton, MD High Performance Change25 Oct 202101:11:59

Today’s guest is Rich Alderton. Rich runs a business call High Performance Change here in Cambridge. Rich is a change specialist. Now before today you might not know what a change specialist is - but I hope you get a better take on this after today’s podcast and why people are perhaps so reluctant to change. Personally love change - and “keeping the status quo” isn’t something that I believe in, so it was great to talk through and here Rich’s ideas. Rich also talks to us about his life, some major upheavals he’s faced and how that’s reflected in the work he now does. Listening and talking to Rich it’s very easy to forget how fragile life is. We’re all focused on the day to day with work, but sometimes life really takes over and throws you some real personal challenges. Hearing what Rich has gone through really draws that into focus as we will hear. https://www.highperformancechange.com/

Episode 5 - Lee Dennison, Head of Client Relationships at Creative Technology18 Oct 202101:06:32

Today’s guest is Lee Dennison. Lee is Head of Relationships for a business in the entertainment industry as well as being heavily involved in our industries charity. Lee talks to us today about his journey as starting technician working on shows in the west end to today dealing with clients and customers on large scale projects. It’s a great listen!

Today he talks through about stripping a lot of things back to basics. It’s very easy in todays tech world that we use “digital” skills as he calls it rather than the analogue skills. Find out about Lee’s views on those skills and what we he believes we need the next generation to focus on to give them the skills to move forward. Even if you aren’t the next generation I hope that you take something away from todays episode into your life or business or perhaps how you advise the next generation!

Backup Charity - https://www.backuptech.uk/

Creative Technology - https://www.ct-group.com/

Episode 4 - Daniel Colaianni, CEO of AIXR11 Oct 202101:01:55

Today’s guest is Daniel Colaianni a tech entrepreneur who’s working in the Extended Reality world. I met him as a young lad who was helping businesses with bits of marketing content. However it was very clear to see that what ever he turned his hand to was quite brilliant and you could sense that he was going to go far. He’s talks to us today about the world of Extended reality. Now to you or I at this moment in time you probably don’t have a clue what that is – but join us on the journey to find out in depth how this is going to potentially change our lives! Daniel is an engaging and fascinating listen. I was blown away by some of the things he talked about and the maturity for someone so young to have a very clear picture on his business, business life and “take-aways” is highly impressive. I hope you can all learn something from him and what he has to say. ----- Daniel Colaianni is the Chief Executive of the Academy of International Extended Reality, a not for profit membership body dedicated to supporting companies grow using virtual and augmented reality and actively accelerating the immersive industry. Daniel built and leads an executive board made up of Facebook, Disney, Microsoft, Google, Boeing and more, to steer and execute global initiatives and strategy aimed at supporting growth within immersive enterprises. Starting from the young age of just 16, organising events sponsored by Amazon, Unity and more, as a college dropout, Daniel later exited from a self built marketing agency after 3 years of strategising and managing complex marketing campaigns for national UK brands. Focusing full time on VR & AR, Daniel has since built the largest internationally recognised award show for the immersive industry, sits on various committees advising companies on “XR” and has amassed a network of over 6,000 individuals and companies working daily with the technology. https://aixr.org/

Episode 3 - Ian Mather, CEO of Cambridge United Football Club04 Oct 202100:51:23

We're joined today by Ian Mather CEO of Cambridge United Football Club. Now I have to be honest here - I’m a big fan of the football club and a Season ticket holder. Ian talks to us today about his journey as starting as a lawyer before migrating to the role of CEO. The football business is like no other and has been hard hit like a lot of businesses during covid and it’s an interesting listen to hear how he took quick and swift action to protect the club and the challenges around they faced. What impressed me about Ian’s interview was his take aways. In todays world, technology is sometimes getting in the way of being decent person and communicating properly. It’s easy to just send an email, but sometimes an email just isn’t right and you need to actually speak with a human. Fairgame - https://www.fairgameuk.org/ Ian Mather on Twitter @ianmather10

Episode 2 - Ben Bowles of CEG27 Sep 202101:02:06

Welcome to the first full episode of the Business Take-Away Podcast featuring Ben Bowles from CEG. Ben talks about his business that provides lighting to the entertainment industry, how it was affected by the pandemic, and how despite all the challenges that it's come out the other side in a better place. It's a frank conversation where he could have lost his whole business if the banks hadn't supported it - but it's a great listen for any business leader!

Introduction to The Business Take-Away Podcast04 Sep 202100:03:18

Welcome to the trailer and introduction to the Business Take-Away Podcast. Ben Payne the host of the podcast takes you through what the basis of the podcast is about and what he hopes you as the listener is going to gain from it!

© My Podcast Data · Independent project · Data from Apple & Spotify