This week on The Business of Wellness, I’m joined by Stevi Gable Carr, Founder & CEO of WISe Wellness Guild, to talk all things CPG wellness branding — what works, what doesn’t, and what it actually takes to create real impact in this space.
Stevi shares how WISe has become a trusted partner to brands like Kroger and P&G, helping them go beyond the buzzwords to build community, credibility, and meaningful engagement through wellness. From brand strategy and consumer insights to storytelling that resonates (and doesn’t just ride a trend), this conversation is packed with insights for anyone building—or rethinking—a wellness brand in 2025.
We also talk about WellNXT, the national movement Stevi co-founded to bring wellness back to real life through in-person events and connection-first activations.
If you work in brand marketing, consumer goods, wellness, or media—or you're just trying to cut through the noise—this one’s for you.
Timestamps:
0:00 Introduction to Wellness and Personal Journey
02:47 The Intersection of Brand and Product
05:50 Fear-Driven Marketing and Consumerism
09:04 The Fundamentals of Wellness
12:03 The Audacity to Live by Your Design
15:06 Navigating Leadership and Expectations
17:53 The Importance of Prioritization
21:00 The Three Rs of Resilience
23:51 Relighting Your Spark
27:04 Current Trends in the Wellness Landscape
36:18 The Seed Oil Debate and Market Responses
37:13 Brand Strategies: Unilever vs. PepsiCo
40:13 Building Trust in Wellness Brands
41:49 Retailers and Consumer Accountability
44:21 The Role of Community in Wellness
47:12 Tailoring Wellness to Community Needs
51:30 Generational Differences in Wellness Needs
56:09 The Intersection of Wellness and Arts
01:02:20 Starting a Wellness Brand: Key Considerations
Keywords:
wellness, branding, marketing, resilience, leadership, consumerism, self-care, health, personal development, strategy, seed oils, wellness brands, Unilever, PepsiCo, consumer trust, community wellness, generational wellness, arts and wellness, wellness brand strategy, optimization in wellness
Grab a copy of Cracking the Rich Code & learn more about Stevi here.
Connect with Jaclyn London, RD
About Jaclyn London, RD
Jaclyn (Jackie) London is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, nutrition consultant, podcast host, and media spokesperson. She’s best known for her nutrition myth-busting content on social media & through her book, Dressing on the Side (and Other Diet Myths Debunked). She’s previously held leadership roles at consumer brands (Head of Nutrition & Wellness at Weight Watchers; Nutrition Director at Good Housekeeping), & brings her extensive experience in research, clinical nutrition, private practice, media & the corporate world to her relentless pursuit of building practical, accessible & science-based nutrition and wellness solutions that help consumers live healthier lives.
