Welcome back to The Business of Wellness Podcast with host, Jaclyn London, RD! Today, Jaclyn sits down with Katia Pryce the CEO and founder of DanceBody. Katia shares her journey of starting and growing her dance fitness business, starting as a performer and realizing that people would pay her to work out with them, leading her to start Dance Body in 2013. She initially rented studio space and focused on building a community of dancers and fitness enthusiasts. As the business grew, she developed a structured formula for the classes optimized for scale, and hired performers who understood the dedication and commitment required. The business evolved before the pandemic, with a shift to digital streaming and a focus on building a hybrid model of in-person and online classes. Katia emphasizes the importance of community and creating a unique brand identity; the importance of being intentionality in business, and the struggle of saying no to specific opportunities so that you can focus on what matters. She shares her decision to focus on digital expansion rather than opening a new brick-and-mortar studio and emphasizes the value of organic brand awareness. Katia also highlights the need for a balanced approach to fitness, debunking the myth of low-impact workouts and emphasizing the importance of cardiovascular training and strength-building as we age. 

Listen to this episode if you’re interested in:

• Starting a business based a creative passion.
• Learning how to build a strong community as the secret ingredient for the growth and sustainability of a business.
• Adapting to changing customer behaviors and preferences is essential for business evolution.
• How focusing on a specific niche and delivering exceptional value in that area can differentiate a brand.
• Why being intentional in business and saying no to tempting opportunities is crucial for success.
• Driving organic brand awareness through Instagram & YouTube
• Why a hybrid approach to a fitness business model is important, and the types of training that are most effective for long-term health & longevity— including cardiovascular fitness & stregnth-training— as we age. 

Timestamps:

00:00 - Introduction and personal journey 

05:05 - Developing a product, scaling a business, and building brandy equity & loyalty in the fitness space

08:16 - The rise of boutique fitness and the value of community 

13:57 - Shifts in the wellness industry over the past decade

20:07 - Boutique fitness trends over the last decade & what's new & next for brands

30:01- The power of saying “no”

34:22 - Organic brand awareness

45:12 - Establishing a strong omnichannel business model in fitness

52:16 - Digital expansion & the future of fitness 

Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD.

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**Advice provided on this podcast should not replace medical advivce provided by your physician.

Key words: dance fitness, entrepreneurship, community, hybrid model, digital streaming, brand identity, intentionality, saying no, digital expansion, organic brand awareness, balanced fitness, cardiovascular training, strength-building

In this episode of The Business of Wellness Podcast, host Jaclyn London, MS, RD, takes a deep dive into the world of Gen Z, exploring how nutrition myths in media and marketing uniquely affect this dynamic consumer demographic. Join Jaclyn as she uncovers the truths about Gen Z’s approach to food, health, and wellness, and provides actionable strategies for dietitians and health professionals to better connect with and support this generation.

Discover why Gen Z is the most informed generation yet, and how their digital-native status influences their food and health decisions. Learn about the common misconceptions surrounding their concerns for sustainability, diet culture, and reliance on influencers. Jaclyn shares key insights on the importance of clinical effectiveness, the role of healthcare provider recommendations, and the renewed interest in offline connections for optimizing mental health.

This episode is packed with valuable information for anyone looking to understand and engage with Gen Z consumers, from dietitians and wellness enthusiasts to industry insiders. Tune in to learn how you can leverage these insights to make a meaningful impact on Gen Z’s health and well-being.

Key Topics:

• Understanding Gen Z’s demographics and characteristics

• The impact of digital-native status on food and health decisions

• Debunking myths about Gen Z’s nutrition and health behaviors

• Strategies for dietitians to connect with Gen Z

• The importance of offline connections and mental health optimization

Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD. 

Follow Us:

• 🎙️Subscribe to The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

• 🎙️Hire me to consult before you invest in or get to work on that better-for-you product  

• 🎙️Follow me on Instagram: @jaclynlondonrd

Additional resources:

• Ketchum PR Gen Z Food Report

• McKinsey’s Future of Wellness 

• MyFitnessPal: 2% of Nutrition Information on TikTok is Accurate

• McKinsey’s What’s New in Consumer Wellness

• Ketchum PR Gen Z RD Report 

Optimize your understanding of Gen Z’s unique food and health behaviors with Jaclyn London, MS, RD, on The Business of Wellness Podcast & share your feedback on the episode by following the show & leaving a review. 

Dr. Rachel Goldman is a licensed clinical psychologist, speaker, consultant & Clinical Assistant Professor of Psychiatry at NYU Grossman School of Medicine specializing in health behavior change, stress management, eating behaviors, the treatment of obesity and weight management.

We discuss: 

• Rachel’s background, education & training and some of her consulting highlights, including the 2022 film, The Whale starring Brendan Fraser and sharing a stage with the queen herself, Oprah Winfrey  

• What media gets right & wrong about obesity medications (including the names we use to discuss this type of treatment), plus who for whom GLP-1’s like Ozempic are really intended?

• Is obesity really a disease? Why/when it IS, when it’s NOT, and the distinction between obesity as a chronic condition vs. an unintentional misuse of language.

• Making the most of GLP-1 medications: How to increase efficacy, tolerance & medication adherence for patients just starting on these meds– which interventions actually work, and when/why do other adjuvant interventions backfire? 

• Setting patients up for success on GLP-1’s, including defining what that looks like; how long patients should be on GLP-1 medications, and what other lifestyle factors are necessary to consider before prescribing/taking one of these weight-loss medications? 

• The rise of new behavioral modification as a result of “quieting food noise.” Plus, what the term “food noise” actually means and why it’s so hot right now in media & marketing.

• The need for interdisciplinary approaches when prescribing & treating patients with obesity.

Thanks for listening to The Business of Wellness Podcast with Jaclyn London, MS, RD, CDN. 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd & Dr. Rachel @drrachelnyc

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Dr. Jaime Zuckerman is a licensed clinical psychologist, media pro, author, podcast host, and nationally-recognized expert on narcissism and recovery from narcissistic abuse. 

We discuss: 

• New Year’s Resolutions: How they’re made, the psychology behind them, and why we just can’t seem to quit them year over year. Plus, why these come up so frequently for Dr. Z in private practice/with her population of clients, and the similarities/differences between individuals’ unique  New Year’s resolutions 

• The top mistakes people make when making New Year’s Resolutions: Why Dr. Z thinks most of them are too broad, too difficult, set-up for failure, and generally don’t reflect the realities of someone’s everyday life. 

• How to set up a New Year’s resolution that’ll actually work for you: What the “key ingredients” of a good resolution actually are; why you need structures & systems in place to turn your best laid plans into real life action, and what to do when you feel like you have “no time” or “no bandwidth” for your specific goals

• What actually inspires individuals to make their first appointment with a licensed clinical psychologist and/or registered dietitian (like Dr. Z & me, respectfully) and why the answer to this is more surprising & nuanced than you might think 

• How Dr. Z counsels someone to approach goal-setting & actualization without creating increased anxiety/depression, setting oneself up to failure, or falling into the trap of setting goals that are misaligned with your values. 

• 2023 therapy trends to say goodbye to forever– what are they, where did they come from, why Dr. Z thinks they’ve gained traction on social media, and a little trend forecasting on the biggest therapy trends for 2024 (which ones are legit vs. not this year). 

 Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD, CDN. 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd & Dr. Z @drzpsychologist 

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Faye McCray is Head of Content for Livestrong.com & Well + Good, and she joins me to discuss, unpack & deep-dive on Well + Good’s top wellness trend predictions for 2024.

We discuss: 

• Data selection & curation: How Faye & her team approach this annual trend forecast– what information they used, how they source ideas, the process of following leads & pitching ideas, and ultimately, how this epic list comes together & is ready to publish. 

• Faye’s legal background (!!!) and experience prior to joining the team at Well + Good and Livestrong.com, and what brought her into health journalism.

• Differences in product marketing vs. trend forecasting: How to distinguish between popular products vs. what’s part of a more macro evolution in the wellness industry.  

• Each of Well + Good’s top trends of 2024, including: 

• How the  Real Estate Industry Is Bringing Wellness to Your Doorstep

• How Artificial Intelligence in Personalized Fitness is Getting Smarter 

• Why Nixtamalized Corn Will Stalk Up Your Pantry Shelves

• Supporting Your Hair Health & Longevity Throughout Your Lifespan 

• Home Scents & Why They Matter

• How the Red Hot Sauna Industry May Soon Optimize Your Sweat Session

• What is Strength-Training Your Skin (and Why Is It Having a Moment)?  

• The Next Generation of Postpartum Care & What We Need to Know About It 

• How Everyday Gear Will Perform At-Home Medical Testing 

• Eating for Wellness in 2024 & Why It’s Much More Celebratory 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

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**Advice provided on this podcast should not replace medical advice provided by your physician. 

Frances Largeman-Roth is a Registered Dietitian & the author of the new cookbook, Everyday Snack Tray.  

We discuss: 

• Frances’ background & experience in cookbook publishing, and how she discovered the concept for Everyday Snack Tray

• A behind the scenes look at & deep-dive into the world of cookbook publishing: What works, what doesn’t work, and her expert advice for anyone thinking about/wondering about what it would be like to write, develop recipes for, and publish a cookbook in 2024 and beyond.

• Marketing and distribution of books: Which marketing methods and tactics convert into book sales? What’s the difference between marketing and public relations, and which one matters most when it comes to generating buzz for a new book? 

• Frances’ recipe development process: What inspired her to create this specific type of content, why snack trays make for the ultimate family-friendly meal, and how to use food as a means of celebration any time of year. 

• Best practices including food safety, food styling, and flavor-balancing tips and tricks that’ll instantly take your snack tray game to the next level (before your copy even arrives). 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice on this podcast should not replace medical advice provided by your physician. 

Welcome back to this week’s REPLAY episode of The Business of Wellness!  

Before we get into some exciting trend forecasting content for 2024 (my favorite kind of content), I thought we’d take a moment to look back at the biggest food, nutrition & wellness trends of 2023. 

 What did I get right? Where did I go awry? Which trends did you see everywhere this year, and which ones of these were a total miss?! Don’t be shy….I’d really love to hear your feedback in the form of a review, listeners! 

 Today’s episode is a replay of part TWO of my two episode series on 2023 trend forecasting in food, nutrition & preventative health, which originally aired in December, 2022. 

 In this episode, I forecast five big-bucket trends in the food, nutrition, fitness, & preventative health space–  with examples of brands that were currently leading the way as change-makers for their industries at large. These include: 

1. Personalized Experience vs. Personalization 

2. Immersiveness & accessibility of wellness products– anytime, anywhere 

3. Refocusing mental health on mood, cognition, & heart health 

4. Redefining the buzzword, “hormone balance” and what this means for everyday consumers 

5. Predicting the role of Chat GPT & generative AI on the wellness industry at large

6. Hyper-specific nostalgia in the food industry: Sicily, Nigeria, and 2002

 Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

*Advice provided on this podcast should not replace medical advice provided by your physician.

Welcome back to this week’s REPLAY episode of The Business of Wellness! 

Before we get into some exciting trend forecasting content for 2024 (my favorite kind of content), I thought we’d take a moment to look back at the biggest food, nutrition & wellness trends of 2023. 

What did I get right? Where did I go awry? Which trends did you see everywhere this year, and which ones of these were a total miss?! Don’t be shy….I’d really love to hear your feedback in the form of a review, listeners! 

Today’s episode is a replay of part one of my two episode series on 2023 trend forecasting in food, nutrition & preventative health, which originally aired in December, 2022.

This episode specifically deep-dives on three key areas of opportunity for consumer wellness brands. I get into why I think doing each of these three things can help brands, businesses, products, and services to not only survive the forthcoming economic downturn, but actually thrive during a challenging & competitive period. 

We discuss: 

• What is "wellness" and why is it so difficult to define?
• Our current healthcare model (& why it's more closely aligned with "sickcare")
• Trepidation among health professionals to discuss weight in a conversation about preventative health
• The relationship between food and health (and how this impacts everything else we do in the name of "self-care.")
• Redefining our current understanding of self-care 

Plus, three ways to recession-proof a wellness brand, including: 

1. Focus on your unique value proposition (intentionality) vs. ideology
2. Provide services and/or products that eliminate barriers to behavior change
3. Provide opportunities for customers to build meaningful connection 
   

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. 

__

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

*Advice provided on this podcast should not replace medical advice provided by your physician.

Kathrin Hamm is the CEO & founder of Bearaby, a sustainable, beautifully crafted  & hyper-functional weighted blanket that’s designed to promote better sleep quality & longer sleep duration. 

We discuss: 

• A personal quest for better rest: How it led her to exploring the world of textiles & consumer products, and how Kathrin’s role at the World Bank influenced her founder’s journey

• The triumphs and challenges of developing a DTC product: What she wished she’d known sooner, and where she found small wins along the way

• Product design & technology vs. brand & marketing: Kathrin’s preference for one vs. the other, and what she’s learned about both in launching Bearaby

• Defining sustainability & functional design for today’s consumer: What she’s learned thus far, and what every/all founders in similar spaces and sectors of the wellness industry  should know about developing and scaling a consumer product in 2023 and beyond

• Trend forecasting: What’s ahead in the wellness industry for 2024+

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Today I’m deep-diving on all things GLP-1 agonist medications and forecasting their impact on the CPG food and beverage industry for 2024 and beyond. Specifically, I discuss: 

• How GLP-1’s change individuals’ food preferences, overall intake, and alter taste perception 

• How the rise of GLP-1’s as the pharmaceutical industry’s “blockbuster” might affect the food industry in the short and long-term, and how food companies could start to approach this topic as they prepare their product roadmaps for the future

• What are some specific concerns among individuals taking GLP-1’s as it relates to food and beverage products, and their own personal tolerance to specific foods in light of medication side effects?

• GLP-1’s and early satiety: We discuss how the medications create feelings of early satiety– what this means for practitioners, how this affects individual patients, and how the MNT for GERD and early satiety may be beneficial when considering / seeking to understand this patient population more effectively

• Alcohol, coffee, single-serve convenience foods, sugar-sweetened beverages, tomato-based products, eggs, veggies and fruit, and high saturated fat, high refined carb food products– what do all of these products have in common, and which ones of these will be better tolerated by individuals taking GLP-1’s vs. not

• Side effects of GLP-1’s that affect diet and lifestyle, and how these translate to CPG foo and beverage industries and product roadmaps/financial forecasting 

• My most fascinating finding of all: How tolerance to GLP-1 medications may be promoted through nutrition education & adopting diet & lifestyle shifts BEFORE STARTING the medication vs. referring to a dietitian/receiving nutrition education AFTER starting a GLP-1. I talk about why the lack of nutrition education & counseling may be affecting medication tolerance and ultimately, affecting a patient’s ability to adhere to the medication long-term due to diet-related side effects.

• The foods & beverages NOT AFFECTED by GLP-1’s that still demand attention for the sake of helping individuals achieve better cardiometabolic health. 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

🎙️Krispy Kreme article from Forbes

🎙️Are GLP-1’s the root cause of consumer shopping shifts? WaPo thinks so (but I’m not sold)

Advice provided on this podcast should not replace medical advice provided by your physician. 

I’m running it back this week to one of your all-time favorite episodes from January, 2022 with the brilliant & talented Kate Lemere. Kate is a Chief Instructor and Founding Trainer at Barry's Chicago. She sat down with me for a proper smackdown of all things diet culture (and so much more). 

 We discuss: 

• How to get (and stay) informed from credible sources 

• Fitness questions she's asked the most (and her answers to all of 'em)

• How to approach finding a routine that works for you

• Why Bala Bangles are kinda stupid (!!!)

I also cover a listener q+a in this episode on the topic of Dry January– my thoughts on this phenomenon, what to know if you’re considering trying it in 2024. 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Ali Wing is the CEO of Oobli, a new line of food & beverage products sweetened with sweet proteins in place of sugar and traditional non-nutritive sweeteners that are ubiquitous on the market today. We discuss: 

• Ali’s background in healthcare & CPG: How she became interested in this product/technology, the opportunity at the intersection of biotech and CPG food & beverage, and what makes Oobli a different company to work for vs. others throughout her career. 

• What are sweet proteins? A deep dive on this new biotechnology, commercial/chemical application, and the possibilities for use, including what makes them different vs. other types of sweeteners designed to mimic carbohydrate metabolism.  

• Brand storytelling: The challenges & breakthroughs Ali’s experienced as CEO of Oobli in telling the story of the products and the technology behind them in ways that empower healthcare professionals and consumers to get curious about (and ultimately become brand champions of) Oobli. 

• Trend forecasting 2024: What does Ali think is new & next in food, beverage & biotech? What she’s excited by, and what puts her to sleep when it comes to nutrition & wellness trends. 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice on this podcast should not replace medical advice provided by your physician? 

Welcome back to The Business of Wellness! This week, host Jaclyn London, RD, sits down with renowned New York City-based cardiologist, internal medicine and concierge medicine physician,  Dr. Erica Jones, MD, for an in-depth, behind-the-scenes, honest conversation about obesity medications and the alarming rise in the rate of cancer diagnoses among young adults.

Why GLP-1’s, why now? Dr. Jones explains the cardiovascular benefits that make GLP-1 medications a desirable tool in modern medical practic; the benefits vs. risks of taking these medications for weight-loss and management; the ideal population who will benefit from taking GLP-1’s; how these medications are altering patients' food tastes and eating patterns, and how permanent they are; the most common (and uncommon) side effects of GLP-1 medications, their severity, and Dr. Jones’ tips for predicting & understanding patient tolerance. Then, we get into the long-term considerations for use of GLP-1’s, including a critical discussion on the rapid & widespread adoption of GLP-1’s, long-term risks of using these medications (what we know and what we don’t know yet…), and the need for comprehensive evaluation and medical nutrition therapy. We also dive into the media coverage about obesity medications: How is the celebrity endorsement of GLP-1’s impacting everyday patients? Dr. Jones shares her perspective on that, and in what ways the media portrayal of GLP-1’s has influenced interest and/or the cultural discourse about weight-loss. Jaclyn shares her perspective on the efficacy of Medical Nutrition therapy as a part of the clinical picture for patients adopting GLP-1’s as an intervention for obesity, and they conclude on this topic by sharing considerations for long-term use– including what the packaging insert says vs. what’s happening in real life physicians’ offices. Next, Jaclyn & Dr. Jones dive into the concerning data from the American Cancer Society about the rising rates of cancer diagnosis in young people; Princess Catherine of Wales’ cancer diagnosis at the age of 42; the contributing factors that may be playing a role in this concerning statistic; new modalities for screening; lifestyle related risk factors for specific types of cancers; new & emerging technologies for cancer treatment; balancing what’s new and available to us as screening tools with creating & cultivating feelings overwhelm, anxiety & fear; the pros and cons of full-body MRI screenings, and Dr. Jones’ most effective strategies for determining what interventions are right for most.

Tune in for a comprehensive and enlightening episode that discusses a medical practitioner’s real-life experience with prescribing GLP-1 medications and all of the myriad complexities & questions that accompany this treatment modality, plus a thoughtful discussion on the emerging cancer trends affecting younger adults today.

Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD. 

Follow Us:

• 🎙️Subscribe to The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

• 🎙️Hire me to consult before you invest in or get to work on that better-for-you product  

• 🎙️Follow me on Instagram: @jaclynlondonrd  

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Martin, Mathias & Mads Klarborg are the sons of Etly Klarborg, founder & designer of Klarborg, a Danish design brand with the primary goal of spreading joy, happiness, and hygge through its whimsical cast of characters. On today’s episode, we discuss: 

• Growing up Klarborg: The trials & triumphs of working for a family owned & operated company– how this helps achieve business objectives, how it (sometimes) gets in the way, and what each Klarborg brother values most about their role within the Klarborg empire. 

• Holiday 365: What it means to work for a company that’s primarily focused around the holiday season; how this impacts business strategy & planning throughout the year, and what the Klarborg brothers see as their primary advantage to working for a company that's rooted in togetherness,  celebration, love & cherishing the  holiday spirit above all else. (I’ll be honest, I’m imagining their work life a bit like Santa’s Workshop…)

• Hygge for Improving Mental Health: What this word really means, what it does NOT mean, and how it’s been commercially applied to-date in the United States. Plus, how the concept has evolved in the U.S. for American brands &  consumers, and what we’re getting right (and wrong) about bringing this concept to life with more authenticity  in our everyday lives.

• Exporting Hygge: How do you export a mindset/vibe/feeling/practice that’s built around community in an increasingly digital world? The Klarborg brothers debunk hygge myths & discuss the concept of exporting Danish wellness for U.S. consumers.

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Ben Witte is the founder & CEO of Recess, a better-for-you beverage brand that I can *actually* stand behind as a Registered Dietitian (!!!).  On today’s episode, we discuss: 

• The state of “better-for-you” food & beverage products: How Recess has approached brand positioning differently from other brands in the category by prioritizing & perfecting their product, first and foremost, & focusing on evidence-based claims vs. social media trends & CPG fads. 

• Going to market with Recess: From product ingredient sourcing & supply chain to direct-to-consumer sales & top of funnel marketing, we discuss how the concept for Recess was born & ultimately, how this business grew since inception in 2016. 

• CBD beverages & the non-alcoholic beverage space: What’s happening in each of these sub- sectors? What accounts for the massive rise in consumer  interest for each of these product categories, and how does Recess differentiate itself from others in these increasingly crowded corners of the market? What does Recess do differently from a product development standpoint, and how does Recess’ supply chain play a front-and-center role in determining product marketing & health claims? 

• Trend forecasting for 2024: What are the biggest up & coming food, nutrition & wellness trends for better-for-you brands in the CPG space? Ben & I start scratching the surface & begin  to answer this BIG question  as we near the end of the year.

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Julie Alvin is the SVP of content at TheSkimm & a trusted digital media executive, content strategist, and editor with expertise in women’s health & lifestyle media. She’s previously held roles at Bustle Digital Group, Time, Inc., and Refinery29, overseeing coverage of everything from news and politics to health, career, money, style, and entertainment. She is a former adjunct professor at NYU’s Master’s in Publishing program and a founding member of Chief Executive Women’s network. Julie’s appeared on Fox News, CBS, ABC, Cheddar, and other networks discussing topics like the #MeToo movement, the cost of fertility treatments, and the gender wage gap.

On today’s episode of The Business of Wellness, we discuss: 

• Data & highlights from The Skimm’s State of Women survey– what are women concerned about when it comes to health & wellbeing in a post-pandemic world? What are the chief concerns among women of all ages as it relates to their health? 

• Discerning myth vs. fact on social media & across digital content: What does it mean to be an “expert” in 2023? What are TheSkimm’s editorial standards that help champion appropriate subject-matter experts for specific topics, content platforms & distribution channels? 

• The past decade’s media  evolution/revolution: What’s different about media today? Post-pandemic? What are readers looking for from content platforms & channels, and from health professionals? How can media help women feel more empowered when it comes to their personal health, advocating for themselves & their families, and having the right information that helps arm them for any/every interaction with our current healthcare system? 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

🎙️Follow me @jaclynlondonrd

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Udo Erasmus is a pioneer in food product development, specifically in the development of manufacturing standards of food oils, including flax oil. He’s the founder of Udo's Choice, a supplement brand and global leader in creating cutting edge health products specializing in healthy oils, probiotics, digestive enzymes, and greens. He’s also the author of, Fats that Heal Fats that Kill, & holds a Masters Degree in Counseling Psychology. Udo has impacted millions of lives by delivering his fresh message on how to achieve better health & wellbeing in his books & on his social media platforms. We discuss… 

• Udo’s background & humble beginnings as a child during WWII, as well as his experience much later (in the 1980’s) with pesticide poisoning. 

• A deep dive into the chemistry, product development, manufacturing, processing, distribution & storage of seed oils, including: Why Udo believes that seed oils are the least beneficial category of oils for human health, and how this led him to pioneer the technology to create flaxseed oil and a billion-dollar product/industry from nothing but passion, inspiration, & his desire to make a more nutrient dense product for consumers. 

• Udo’s understanding of, “Total Sexy Health,” which considers all of the elements of whole health, including mental health, presence and awareness, and more.

• Udo’s study of psychology and advice for navigating change: He delves into topics such as: Why is change so difficult? How is change rooted in our memories, related to past trauma, connected to unresolved emotions, and more? How can we better direct our attention and cultivate calmness in our life? 

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🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

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**Advice provided on this podcast should not replace medical advice provided by your physician. 

Rachel Engelhart, MA, RD, is a Washington, D.C.-based Registered Dietitian, licensed professional counselor and certified intuitive eating counselor who brings a Health At Every Size®-informed approach to eating disorder recovery for patients of all ages. 

Hot topics we discuss on today’s episode:

• The Ozempic of it all (3:00): What to know about GLP-1’s from the perspective of an expert in eating disorder recovery; how to navigate working with patients who are taking/considering these medications, and how a Health At Every Size® approach squares with the rise in obesity medicine in research and practice. 

• THAT Washington Post article (23:30): A thoughtful and nuanced look at all sides of each topic covered in this article, including dietitians’ code of ethics and responsibility to disclose financial relationships; the scientific evidence behind each contested topic, including what the research says about the health impact of including aspartame and sugar in your diet; the bias of the article’s authors (and the premise of the article at large), and how we might consider speaking about controversial topics in nutrition MORE effectively to differentiate between evidence-based nutrition information and personal opinion. 

• Post-pandemic shifts in people’s relationships with food & body (39:30): The power & significance of social connections on public health outcomes & individual health, and how lack of social connection affects us physically and psychologically. 

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🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product  

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*Advice provided on this podcast should not replace medical advice provided by your physician. 

Pro podcast host  Jenny Hutt joins me on the podcast today to chat about grief; our mutual grievances with nutrition & health information on social media (and social media influencers); panic within the dietetics profession (and what’s causing it/what to know about it), and how to navigate working with a health professional when it’s not working for you. 

TW: Grief. Skip to 27:00 to bypass our discussion about navigating loss. 

🎙️ICYMI: Listen to round 1 with Jenny Hutt

🎙️Guide for caregivers we discuss (written by Jess Cording, RD)

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*Advice on this podcast should not replace medical advice provided by your physician. 

Denis Kaser is head of international marketing for Le Gruyère AOP. He has extensive experience in the marketing world, including with food and drink companies. He is passionate about sharing the stories of the people behind Le Gruyère AOP and his home country of Switzerland, in addition to the promotion of what has been consistently named the world's best cheese. We discuss: 

• Le Gruyere AOP production in Switzerland: From the care & animal welfare practices employed to maintain the health of the dairy cows, to the aging process and optimal climate conditions for creating the ideal (and most delicious) wheel of  Le Gruyere AOP. 
• International food product marketing, plus how and why marketing a commodity product from Switzerland is so different from traditional CPG food product marketing around the world. 
• Denis’ marketing background and experience, and what makes working for Le Gruyere AOP so special, unique, and different. 
• Key learnings about the storytelling of food production that any food marketer will want to hear. 
  

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Joanna Sapir is a wellness business coach who teaches holistic wellness & healthcare practitioners how to build better businesses by streamlining their processes, creating systems to take back their time, build a steady monthly income, and have more repeat clients in their businesses. 

We discuss: 

• How to say “no” and make more money as a result

• Beating practitioner burnout: How to avoid it, and how to stop it once it starts

• Programs vs. hourly sessions: Why systems, containers, and programmatic approaches are part of Joanna’s methodology (and why they’re more effective than hourly rates for healthcare practitioners)

• The Freelancer Trap: What is it, how to avoid it, and how to get out of it once you’re in

• Marketing your business vs. running your business: How to succeed at both

• Converting leads into repeat customers— Joanna’s step by step process for getting this done

• Creating consistency in your business and in revenue streams

💻Work with Joanna

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Today on The Business of Wellness Podcast: Justin Levy is the Executive Director of Conscious Alliance, a Colorado-based hunger relief organization, and Randy Gilbride is the VP Commercial Operations at Sunrise Strategic Partners. This summer, Conscious Alliance announced that Sunrise Partners will join their family of annual donors, starting with a meal distribution event last month to support children facing food insecurity as the school year came to a close. Sunrise contributed financially to the event, providing 10,000 meals to local families in need. In addition to their monetary donation, Sunrise employees will donate 10 hours of their time individually to volunteer at Conscious Alliance’s national distribution center and headquarters in Broomfield, CO, for a total of 100 hours annually.

I wanted to learn more about this unique partnership in among for-profit and not-for-profit organizations in the food space, so Justin and Randy join me for a candid conversation about it all.  

We discuss: Their unique individual backgrounds and experiences working in different areas of the food industry; why this partnership makes sense at this moment, and how growth capital investment can help move the needle forward in ending hunger in the U.S.; why collaboration is so important;  what makes for a great collaborator across industries; how these organizations will continue to work together to support their individual missions of providing nutritious meals for people who need it, and what’s next for each of their respective organizations. If you’re interested in food investment, early stage investing, behind-the-scenes in non-profit work, the work that goes into food venture capital investing, and what a venture capitalist looks for before investing in a CPG food and beverage company, this episode is for you. 

—

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In this solo episode, Jaclyn London, MS, RD, will dive deep into the WHO's classification of aspartame as a group 2b carcinogen, analyze the statement as a Registered Dietitian, evaluate the media coverage surrounding this topic, explore the wording of the statement, and ultimately answer the pressing question: Is it safe to drink Diet Coke?

Welcome back to The Business of Wellness! Today, I start the episode by looking at the World Health Organization's classification of aspartame as a group 2b carcinogen. This classification means that aspartame has the potential to cause cancer in humans. However, it's crucial to understand the nuances and limitations of this classification. As a Registered Dietitian, it's my job to translate scientific information into practical advice. When it comes to the WHO's statement, it's essential to consider the dosage and exposure levels at which aspartame may pose a risk. Studies that have raised concerns about aspartame's safety often use extremely high doses that far exceed typical human consumption. We go through the statement step by step, with analysis and potential for application mixed in. 

Remember: Numerous reputable organizations, such as the U.S. Food and Drug Administration (FDA), the European Food Safety Authority (EFSA), and the American Cancer Society, have conducted extensive reviews and concluded that aspartame is safe for consumption within the recommended daily limits. It’s also undergone rigorous testing and extensive studies for several decades. The weight of scientific evidence supports its safety when consumed in moderation, even for individuals who may have certain health conditions, such as diabetes or obesity.

Next, I examine the wording of the World Health Organization's statement. The use of terms like "carcinogen" can be misleading without proper context: The Group 2b classification does not mean that aspartame is as hazardous as substances like tobacco or asbestos. Rather, it signifies that there is limited evidence and further research is needed to draw definitive conclusions. Plus, WHO's classification system places aspartame in the same category as coffee, pickled vegetables, and talcum powder, which may create unnecessary alarm. It's important to recognize that these substances are not considered equally risky, and the WHO's classification system is primarily intended as a tool for prioritizing further research.

Last, I’ll wrap up this episode by saying  confidently that it is safe to consume Diet Coke, or any beverage containing aspartame, within the recommended limits. Moderation is key when it comes to any food or drink, including those containing artificial sweeteners.

Aspartame has undergone thorough testing and regulatory scrutiny, and it is considered safe by numerous regulatory bodies around the world. It's important to remember that individual sensitivities or allergies may vary, and if you have concerns or specific health conditions, it's always wise to consult with a healthcare professional.

___

• This episode of The Business of Wellness is one of my favorites, but I’d love to hear what you think. Please let me know your thoughts about this episode and the podcast, by leaving a 5-star rating and a review?
• Keep your eyes peeled: This podcast is moving to Patreon any day now (!!!), so stay tuned for updates via my instagram: @jaclynlondonrd 

🥤Check out The Business of Wellness on Patreon so you’re ready for the next episode drop… 

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**Advice on this podcast should not replace medical advice provided by your physician. 

On today's episode of The Business of Wellness, host Jaclyn London, RD, sits down with fertility nutrition expert Rachelle Mallik, MA, RD, to unpack the complex world of reproductive care and nutrition therapy. Rachelle shares her journey into the nutrition and fertility space, highlighting her experiences and observations from her time at Weill Cornell Center for Reproductive Medicine and in practice today as a nutrition expert and practitioner in the fertility space. Then, they discuss common misconceptions about nutrition and fertility and discuss what the latest research says about the relationship between fertility, weight, and overall health. Rachelle dives deep into how factors like PCOS can impact nutrition status and offers practical advice for women navigating nuanced nutrition-related questions and concerns with their medical teams. They also tackle the challenges of navigating the healthcare system in 2024 as it pertains to reproductive care. Rachelle discusses the frequent issues her patients face and provides insights on distinguishing between legitimate resources and scams in the nutrition and fertility landscape. Jaclyn and Rachelle end by debunking the biggest myths and areas of confusion in fertility nutrition, the trends Rachelle hopes will continue, and those she wishes would disappear. Plus, hear about the most frustrating trends she's encountered in the wellness space to date. Don’t miss this episode packed with evidence-based insights and practical advice for anyone interested in fertility and nutrition. 

Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD. 

For more:

• 🎙️Subscribe to The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

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**Advice provided on this podcast should not replace medical advice provided by your physician. 

Heather Sachs, MS, RD, is a dietitian with expertise working in science & regulatory affairs for some of the most relevant food companies of our time, including Coca-Cola, KIND, and Blue Apron. We discuss everything about the business of science and regulatory affairs at CPG food & beverage companies of all sizes, including: Navigating health claims on food products and packaging; what it means to be in compliance for CPG food brands; weighing the outcomes of taking risks on product labels; evaluating the efficacy and strength of the evidence before making a claim about a food product; how Heather got into this line of work, and what keeps her interested in helping consumers navigating food product packaging claims at the supermarket. We also talk about Heather’s experience working at KIND when they challenged the FDA’s definition of “healthy” in 2015, and what she thinks of the current proposed definition/changes to the “healthy” definition for food product packaging (released in 2022). 

This episode is so much fun and so insightful– I can’t wait to hear what you think. Please let me know your thoughts about this episode, the podcast, and Heather by leaving a 5-star rating and a review? 

Keep your eyes peeled: This podcast is moving to Patreon any day now (!!!), so stay tuned for updates via my instagram: @jaclynlondonrd 

🧪Check out The Business of Wellness on Patreon so you’re ready for the next episode drop… 

🧪Hire me to consult before you invest in that “better-for-you” product  

🧪Follow me @jaclynlondonrd & keep an eye out for content updates & announcements over the next few weeks

**Advice on this podcast should not replace medical advice provided by your physician. 

Today I’m thrilled to welcome Tara Vander Dussen to The Business of Wellness Podcast! 

Tara is a fifth generation dairy farmer best known online as @thenewmexicomilkmaid. She’s also an environmental consultant, mom of two girls, farm wife and co-host of the Discover Ag podcast (with which I am currently obsessed). We discuss: Dairy myths, farming myths, food and nutrition myths, agriculture myths…basically, you name a myth about food and nutrition, it’s covered on this episode of the podcast. We talk about Tara’s background and upbringing on a dairy farm, how she got into environmental science (and what it actually means to practice as an environmental scientist in real life); her work day-to-day on a dairy farm; what it’s like to produce dairy at scale and where/how her product’s supply chain is produced and ultimately sold; the unsung benefits of milk that you might not know about, and why we both think that the Got Milk? Campaign of the 1990’s was so damn brilliant. 

This episode is so much fun and so insightful– I can’t wait to hear what you think.

🐄 Please let me know your thoughts about this episode, the podcast, and Tara by leaving a 5-star rating and a review on Apple. 

🐄 Keep your eyes peeled: This podcast is moving to Patreon any day now (!!!), so stay tuned for updates via my instagram: @jaclynlondonrd 

🐄 Check out The Business of Wellness on Patreon so you’re ready for the next episode drop… 

🐄 Hire me to consult before you invest in that “better-for-you” product  

🐄 Follow me @jaclynlondonrd & keep an eye out for content updates & announcements over the next few weeks

📣ANNOUNCEMENT 📣The Business of Wellness is moving to Patreon! 

Sign up for full access to all future podcast episodes, exclusive interviews, brand case studies, and limitless nutrition q+a’s with YOU, here!

My guest today is Sara Brooks, co-founder of Goldilocks, a founder-first CPG consultancy. Prior, Sara was the founder & CEO of Covet PR, an agency she founded in 2014 that quickly became one of the fastest growing firms in the country and ultimately was acquired in 2020 by Power Digital. Sara shares her wisdom with me from her extensive experience working with consumer brands at all stages– from pre-revenue to post-IPO– with her brilliant mind & laser focus on founder-led businesses that are truly disruptive.

We discuss: How brand-building has evolved from 2014-2023 (what’s changed and what’s stayed the same); need-to-know advice for aspiring and established founders of consumer brands; a wellness industry market overview; what makes for an iron-clad brand strategy vs. a total “flop” in better-for-you food & beverage brands in 2023, and Sara’s predictions on where the better-for-you food industry is headed over the next decade and beyond.

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Everyone’s talking about it, but even if you don’t pay much attention to Vanderpump Rules or burgeoning businesses of its cast members, I think you’re going to want to listen to today’s episode of The Business of Wellness for some specific  food, nutrition & wellness tips for both brands and consumers. 

So, what exactly is the unsung wellness  hero of #scandoval? You’re going to have to listen to the episode to find out. Spoiler: You’ll buy (and eat)  these at Something About Her, which (should be) opening any day now…

🥪Follow, rate & review The Business of Wellness on Apple Podcasts. 

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Leah McGrath, RD, LDN, is a retail dietitian, trusted advisor, &  the founder of BuildUp Dietitians, a community of dietetics professionals and students to share evidence-based information & professional resources. She’s also a voice of reason in the cluttered space of nutrition communications, setting the record straight on Twitter and through her weekly Substack newsletter. 

We discuss:

• Gut health & other food product packaging claims that don’t mean anything
• Gen Z food & nutrition trends and the shifting perception of “healthy eating” in 2023
• Media narratives on food & health and the origins of nutrition misinformation
• Farming practices that actually promote sustainability in our food system 
• The under-discussed topic of sodium in food products & meals consumed outside of the home
• Seed oils, dairy vs. non-dairy milk, olive oil in coffee, probiotic cookies, potato milk (aka, vodka) & the rise of the wellness industry

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. Be sure to follow the show wherever you listen to podcasts.

• 🍍Follow, rate & review The Business of Wellness on Apple Podcasts. 
• 🍍Follow, rate & review The Business of Wellness on Spotify
• 🍍Hire me to consult before you invest in that “better-for-you” product  
• 🍍Follow The Business of Wellness Podcast on Instagram

Advice provided on this podcast should not replace medical advice provided by your physician. 

Welcome back to the Business of Wellness! Today’s solo episode is a deep-dive on the Bud Light controversy from a food & beverage marketing standpoint. We take a hard look at what better-for-you brands can and should learn from Bud Light’s many missteps throughout the handling of this controversy and discuss: Why defining & staying true to your unique value proposition as a food & bev brand is integral to driving key marketing & brand strategy decisions; why taste is ultimately the key driver of customer retention throughout a product & brand’s lifecycle, and why having clear values and a strategy in place that reflects those values  creates unshakeable brand loyalty among customers. I also share what I’ve learned about influencer marketing strategies from working with big brands and working for them; some background on Bud Light’s VP of Marketing; why Bud Light’s non-apology and lack of accountability got them into hot water, and why choosing NOT to stand behind their top talent will be one of their greatest hurdles to overcome. We also get into the ins and outs of beer distributors, why these relationships matter, and what it says to customers that Bud Light is giving cases of beer away for free to these key customer touch-points.  Plus, we go behind the scenes on  product development and R&D for food & beverage brands, the latest Anheuser Busch InBev earnings call highlights,  and how so much of where this all began with Bud Light is rooted in diet culture (yes, you read that correctly). Trust me, folks—  you don’t want to miss this episode! 

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD! Please be sure to follow the show wherever you listen to podcasts; share your thoughts on Bud Light with me by leaving a review, and a 5-star rating.

• 🍺Follow, rate & review The Business of Wellness on Apple Podcasts. 
• 🍺Follow, rate & review The Business of Wellness on Spotify
• 🍺Hire me to consult before you invest in that “better-for-you” product  
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Add'l resources: 

• ABInBev Q1 Earnings Call Transcript 
• Bud Light VP of Marketing on the Make Yourself At Home Podcast 
• WSJ’s Tepid Take on Bud Light 

*Advice provided on this podcast should not replace medical advice provided by your physician.

Lauren Manaker, MS, RD, LD, CLEC, CPT is a Charleston-based dietitian, cookbook author, freelance writer, media expert, and women’s health dietitian specializing in fertility, pregnancy & infancy through early childhood nutrition. 

We discuss:

-Nutrition tips for women trying to conceive naturally and via IVF: What advice to heed vs. ignore about nutrition & early pregnancy

-What to look for in a prenatal vitamin; how to optimize food & nutrient intake during the “two week wait,” and practical tips for navigating this tricky time period

-Nutrition during each pregnancy trimester: What to know, what nutrients to focus on, and how to include more foods you need in your daily meals and snacks

-Fertility, pregnancy & lactation myths, busted: Which  supplements you DON’T need; the latest research on lactation cookies, and why babies under 1 year don’t need yogurt pouches.

-Why there's no one-size fits all approach to first foods/baby-led weaning, and what Lauren recommends instead 

-Your nutrition & fertility, pregnancy, lactation & early childhood nutrition questions, answered! Lauren answers the questions you shared with me via Instagram.

__

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. Be sure to follow the show wherever you listen to podcasts. Want to hear a part II with Lauren? Let me know by leaving a review. 

🍼Follow, rate & review The Business of Wellness on Apple Podcasts. 

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🍼Follow Lauren on Instagram 

*Advice provided on this podcast should not replace medical advice provided by your physician. 

Brigitte Zeitlin, MPH, RD, is a NYC-based women’s health coach, founder of BZ Nutrition, and a powerhouse entrepreneur. She joins me today to discuss building her own private nutrition counseling practice from the ground up & what she’s learned from her seven years of experience as a founder & owner of a nutrition counseling private practice.

We discuss:

• Navigating a culture of scarcity vs. building a culture of abundance for health practitioners and entrepreneurs 
• Key learnings from building a virtual practice vs. following a traditional brick & mortar business model
• Balancing priorities & structuring a schedule that reflects your business objectives 
• What it means to build “community” in 2023 (why this expression is often misused, and how Brigitte builds & cultivates connection through her practice & programs)
• Drowning out the “white noise” in the wellness space, and why this is a necessity for business growth and personal development

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. Be sure to follow the show wherever you listen to podcasts. 

• 💉Follow, rate & review The Business of Wellness on Apple Podcasts. 
• 💉Follow, rate & review The Business of Wellness on Spotify
• 💉Hire me to consult before you invest in that “better-for-you” product  
• 💉Follow The Business of Wellness Podcast on Instagram 

*Advice provided on this podcast should not replace medical advice provided by your physician.

Daniela Elazari, RD, is the Director of Well-Being in the Office of Work/Life at Columbia University. 

We discuss:

• The pros, cons, and applications of the evolution of employee weight-loss programs  to employee wellness activations over the past decade
• The biggest myths and misconceptions about programmatic approaches to workplace wellbeing 
• How to implement a program for your employees even if you “have no budget for that.” 
• Tips for employers: Characteristics of a credible & effective workplace wellbeing program vs. the telltale signs of ones that are (stealthily) scams. 
• Workplace wellbeing KPI’s: How do you know if it’s “working,” the questions to ask your employees, and the specific  data insights you’ll need to create better programs in the future. 

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. Be sure to follow the show wherever you listen to podcasts. 

• Follow & rate The Business of Wellness 5-stars on Apple Podcasts please share feedback by leaving a review!  (I read them all!) 
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• Business owners, investors & entrepreneurs: Hire me to consult

*Advice provided on this podcast should not replace medical advice provided by your physician. 

Listeners, it’s time for a food & nutrition news update. Today I’m covering some of the biggest topics in consumer food & nutrition from the first few months of 2023 including:

• WeightWatchers Acquires Sequence, Telemedicine Company Focused on Obesity Medicine– the pros, the cons, the media coverage, and my take as WW’s former head of nutrition & wellness.
• Nature Medicine’s recent study findings linking erythritol to cardiovascular disease and the media fallout/aftermath that followed Plus: What you need to know about erythritol and is it safe for you to use?
• Revisiting the topic of monosodium glutamate as a food additive/flavor enhancer: Do Americans have good (evidence-based) reasons to fear this ingredient? Is bias against MSG racially motivated? Could MSG be a savior to all public health ails? 

We’ll get into all of this and more on today’s solo episode of The Business of Wellness with Jaclyn London, RD, so please let me know what you think by leaving a 5-star rating and review wherever you listen to podcasts.

🩺 Follow & rate The Business of Wellness 5-stars & please share feedback by leaving a  review!  (I read them all!) 

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🩺 Hire me to consult on your latest go-to-market strategy, business venture, or product innovation

🩺 Follow @thebusinessofwellness_pod 

Sources:

Dressing on the Side (and Other Diet Myths Debunked): 11 Science-Based Ways to Eat More, Stress Less & Feel Great About Your Body

• Weight Watchers X Sequence 
  • BoW LHP Episode 
  • BoW Vanessa Episode 
  • WeightWatchers Acquires Sequence 
  • Slate
  • The Wall Street Journal
  • CNBC 
• Erythritol
  • Nature Medicine Erythritol 2023
  • Food Insight
  • FDA Erythritol GRAS Statement 
  • FDA Acceptable Daily Intake -  High Intensity Sweeteners  
• MSG
  • “Chinese Restaurant Syndrome” 
  • MSG to Replace Sodium in Packaged Foods (2017) 
  • MSG Safety Review (2019)
  • AHA Sodium Fact Sheet 

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Welcome back to The Business of Wellness! Today, host Jaclyn London, RD, sits down with Melissa Bentivoglio, the visionary CEO and Co-Founder of Frame. Frame is the first at-home, digitally-connected Pilates reformer and fitness device, changing the landscape of at-home fitness. Melissa shares her inspiring journey from ballet to entrepreneurship, offering insights into her innovative approach to fitness, the challenges of navigating the industry, raising capital, being a mom of three, and her vision for the future of at-home wellness technology. 

On this episode of The Business of Wellness Podcast:

Melissa's Ballet Background and Career Trajectory: Discover how Melissa’s background in ballet influenced her career and led to the creation of Frame.

Launching Frame: Learn about the inspiration behind Frame and how Melissa developed an at-home Pilates solution for all fitness levels.

Navigating the Fitness Industry: Explore why Melissa chose Pilates, her insights into the current fitness market, and how she identified Frame’s unique value proposition.

Creative Process & Raising Capital: Melissa discusses her creative process, the journey of securing funding, and the challenges she faced as a female CEO.

Balancing Family and Business: Get a glimpse into Melissa’s life at home and how she balances being a wife, mother of three, and business leader.

Future Goals for Frame: Hear about Melissa’s goals for Frame, including her vision for the company over the next decade and the potential for at-home fitness technology to disrupt the market.

Top Trends in Tech and Wellness: Melissa shares the latest trends in the tech-meets-wellness space and how Frame is challenging industry norms, plus: Find out what Melissa considers the most annoying trend in the wellness industry since starting Frame.

Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD. 

Follow Us:

• 🎙️Subscribe to The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

• 🎙️Hire me to consult before you invest in or get to work on that better-for-you product  

• 🎙️Follow on Instagram: @jaclynlondonrd 

**Advice provided on this podcast should not replace medical advice provided by your physician. 

Welcome back, listeners! My guest today is Vanessa Rissetto, MS, RD, CDN (listen to part one with Vanessa, here). She's the CEO & co-founder of Culina Health, and today we’re discussing everything from venture capital in health tech to her latest funding round; the intersection of wellness & entrepreneurship, and the misinformation that’s running rampant about food, nutrition & health amongst VC’s & capital allocators. 

We discuss:

• Why investing  in biotech & consumer electronics for “metabolic health” is missing the mark

• The business of healthcare: How & why type II diabetes & obesity are fattening the wallets of those who benefit from rising healthcare costs 

• The state of dietetics:  Licensure vs. certification; the Academy of Nutrition & Dietetics’ recent misplaced efforts that are cannibalizing the dietetics profession, and why evidence-based practitioners need to start advocating for their credentials   

• What the media gets wrong (and right) about the politicization of food & nutrition  

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. Be sure to follow the show wherever you listen to podcasts. 

💉Follow & rate The Business of Wellness 5-stars on Apple Podcasts, & please share feedback by leaving a review (I read them all!) 

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💉Business owners, investors & entrepreneurs: Hire me to consult on an upcoming project 

💉Subscribe to my channel & watch the full episode on YouTube

*Advice provided on this podcast should not replace medical advice provided by your physician.

Adriana Bevilaqua (AG) is the Chief Creative Officer at M.Booth, a global PR & marketing agency in NYC. 

We discuss:

• Having a diverse & versatile media diet & why it fosters creativity at work & compassion in relationships
• The future of AI for food & beverage brands and how we can better leverage AI tools to optimize creativity 
• Defining “longtermism” - one of AG’s (most)  fascinating trend predictions of 2023: What it is, what it’s not, and why it’s hitting a nerve for  Gen X & Millennials right NOW
• What brands are getting it “right” in food & beverage, and the hallmarks of brands who are missing the mark
• Finding inspiration in everyday routines & new experiences & how to translate new  ideas into meaningful work you’re truly passionate about 

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. Be sure to follow the show wherever you listen to podcasts. 

🎨Follow & rate on Apple Podcasts & please share your feedback by leaving a review! (I read them all!) 

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🎨Business owners, investors & entrepreneurs: Help me help YOU in 2023 

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*Advice provided on this podcast should not replace medical advice provided by your physician.

Ken Rusk is the founder of Rusk Industries, Inc., a construction business entrepreneur, & Wall Street Journal best-selling author of Blue Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life 

We discuss:

• Career confinement by way of student loan debt: Why alternative pathways to success matter now more than ever

• Ditching the tired, overused trope, “get out of your comfort zone!”( & why your comfort zone is an empowering place to start building a successful career) 

• Identifying & honing the skills you actually need to succeed at any trade 

• Building resilience & unlocking freedom– even  in the face of career setbacks 

• Strategies for discovering new career opportunities in 2023+

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. Be sure to follow the show wherever you listen to podcasts. 

🏗️Follow, rate & review The Business of Wellness on Apple

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🏗️Business owners, investors & entrepreneurs: Help me help YOU in 2023 

🏗️Subscribe to my channel & watch the full on YouTube

**Advice provided on this podcast should not replace medical advice provided by your physician.

Kristen Hong is a blogger, content creator,  kitchen organizer, and cookbook author of Fridge Love (https://hellonutritarian.com/fridge-love-cookbook/). She's also the brains behind the wildly popular Instagram account, @hellonutritarian (https://instagram.com/hellonutritarian?igshid=NDk5N2NlZjQ=). 

We discuss:

• How & why self-care starts with kitchen organization (& how anyone, anywhere can get started ASAP) 
• Why & how an investment in food shopping, ingredient storage, kitchen appliances & preservation techniques can ultimate lower you future healthcare costs
• Tips & tricks for storing fresh ingredients 
• Strategies for maximizing your supermarket shopping in the face of rising food cost
• How to extend  the life & versatility of your grocery haul for nutrient density and ingredient versatility

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD, CDN.

📈Follow The Business of Wellness on Apple, Spotify, & all podcast listening platforms: https://podcasts.apple.com/us/podcast/the-business-of-wellness/id1575619683  

📈Find me & get in touch: https://linktr.ee/jaclynlondonrd

📈Follow me @jaclynlondonRD on YouTube so you won’t miss a new (full video) episode of the podcast: https://www.youtube.com/@jaclynlondonrd

*Advice provided on this podcast should not replace medical advice provided by your physician.

Rajeev Kapur is the CEO of 1105 Media & author of, “Chase Greatness: Enlightened Leadership for the Next Generation of Disruption.” We discuss:

• What exactly do Gen Z & Millennial employees really want from their employer?
• The fundamental sales skills every business owner should master  
• Why transitioning to an omnichannel marketing & lead gen strategy is critical in a post-pandemic economy 
• Defining “enlightened leadership” and the unique ways wellness brands can leverage specific strategies for employee satisfaction & customer retention 
• How to leverage data as an accountability tool for preventative health practitioners & business owners
• Why current geopolitical problems provide opportunities for private strategic initiatives that both (1) generate revenue and (2) benefit customers, employees, & shareholders 
• A live case study (!): Navigating content marketing & brand activation challenges for preventative health & wellness brands in February (American Heart Month, Black History Month) 

📈Follow, rate & review The Business of Wellness on Apple, Spotify, & all podcast listening platforms.

📈Let's work together in 2023

📈Follow me @jaclynlondonRD on YouTube so you won’t miss a new (full video) episode

*Advice provided on this podcast should not replace medical advice provided by your physician. 

*If you like today's episode of The Business of Wellness, please leave a 5-star rating & review! 

Chris Smith is the cofounder of Curaytor (an Inc. 500 fastest-growing business) and the author of, The Conversion Code, A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster– a book-turned-blueprint for business owners & entrepreneurs. Small business owners, health practitioners, service providers, sales managers & marketing leaders: You’re going to want to listen, take notes & start reading. 

We discuss:

• The subtle-yet-powerful relationship between health & design (...and why there’s much greater overlap in field of nutrition science & real estate than you think)
• The future of content marketing in 2023 and how it can be best leveraged for improving ROI from marketing & sales  this year 
• How to differentiate your brand in the increasingly (overwhelmingly?!) crowded world of social media marketing to increase lead conversion rate and reduce cost per lead 
• Defining, prioritizing, optimizing, and leading with your personal & professional strengths to grow revenue & become invaluable to stakeholders & customers

📈Follow The Business of Wellness on Apple Podcasts or wherever you listen

📈Follow me @jaclynlondonRD on YouTube so you won’t miss the full video episode

📈Let's work together in 2023!

**Advice provided on this podcast should not replace medical advice provided by your physician.

The one & only Amy Gorin, MS, RD, CDN joins me to discuss her Master the Media program; background in magazine journalism, and how health professionals can leverage expertise in media work to create an entirely new revenue stream.  We cover: 

• The significance of having a media presence: How it can help you build your business & generate a new revenue stream at any/every stage of small business development
• An approach you haven’t already heard to finding your niche (and what this actually means for health professionals)
• The mindset shift no one teaches us in graduate school (and how it can be a game-changer for your bottom line) 
• Negotiation vs. conversation: Finding the brand partnership that’s right for you 

Check out these links to join the Master the Media program today:  

• Sign up for the upcoming FREE Master Class, January 18-19th 
• Join Amy’s coaching program today 

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. If you enjoyed this episode, please let me know by rating the podcast 5-stars and sharing your feedback in a review.

📈Follow The Business of Wellness on YouTube, Spotify, & all podcast streaming platforms

📈Follow host, Jaclyn London, MS, RD on social

**Affiliate disclosure: Note that I may earn a small commission when my listeners join the Master the Media program at ZERO additional cost to YOU! 

Welcome back to part two of The Business of Wellness: 2023 Trend Forecast! 

Today I'm discussing the top five key areas of growth for consumer wellness brands, businesses, products & professional tools you need to know about for 2023 across food, nutrition, fitness, and wellness. Here's a snapshot of what's discussed on this episode:

• Science-based “personalization” vs. a customer’s own personalized experience. Why this nuance is critical to the growth and longevity of your brand & business. 
• How and why accessibility and immersion are essential to brand experience. These aren't bugs, they're mandatory features that have become (and will continue to be) so critical to food, nutrition & fitness brands in 2023 
• Lifestyle optimization vs. decreased risk of chronic disease - a snapshot across categories. The noticeable shift from focusing on  long-term health to optimization of present-day lifestyle 
• ChatGPT & the impact of AI on wellness brands, solo practitioners & healthcare professionals. How the next generation of AI will expand communication and reach for products & brands  in the wellness space (...plus, a live demo!). 
• Redefining nostalgia for 2023+: Food culture & the next generation of food trends from Sicily to Nigeria to the year 2002. 

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. 

• Catch up on part one of the 2023 trend forecast: 3 Things Consumer Wellness Brands MUST Do to Stay Recession-Proof in 2023
• Follow, rate & review The Business of Wellness on Apple Podcasts 
• Find me & get in touch
• Follow me on YouTube for the full video podcast (and more!)

*Advice provided on this podcast should not replace medical advice provided by your physician.

Today's episode covers three critical attributes of recession-proof consumer brands in preventative healthcare that will thrive in the new year.

This is part 1 of 2 on the biggest wellness trends of 2023, so stay tuned for next week's episode in which I'm breaking down the top 5 biggest trends across food & nutrition, fitness, & consumer health tech, and sharing practical applications for brands, entrepreneurs, business owners, and investors to discover what's next for you.

Happy New Year! 

About The Business of Wellness

Everything you need to know to build, invest in, market, and grow a powerful brand & profitable business that empowers your customers to live healthier lives. Join renowned food, nutrition & wellness industry expert & author, Jaclyn London, MS, RD, CDN as she debunks diet myths, explores wellness trends, and shares science-based strategies & insights to guide you through today’s noisy, cluttered wellness economy. 

• Support this podcast by following theshow; rating us 5-stars, & leaving a review
• Follow me on social:  instagram, tiktok, twitter & youtube
• Need something else to listen to this holiday season? Check out my audiobook

Katya Eckert is the founder & CEO of A Domani, a thermoregulating sleepwear brand that just launched in November, 2022.

We discuss: 

• Going from "consumer" to "founder" — Katya's research-to-action process
• The current state of the global supply chain and predictions on how it will impact ecommerce & DTC brands in 2023
• What it means to change careers personally and professionally 
• Fiber science & tech innovation in thermoregulating fashion & the impact this could have on the wellness industry at large
• Strategies for customer acquisition, content marketing and building brand awareness from the ground up

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. 

• Support The Business of Wellness by following the show on Apple Podcasts & leaving a 5-star rating & review 
• Follow A Domani 
• Follow me & stay in touch 
• Follow on YouTube 

*Advice on this podcast should not replace medical advice provided by your physician. 

Hank Cardello is a former food industry executive with Coca-Cola, General Mills and Cadbury-Schweppes turned renowned author, speaker and public health champion. He currently serves as Senior Director of  Leadership Solutions Program for Health + Prosperity, an initiative of Business for Impact at Georgetown University's McDonough School of Business, and is the author of the book Stuffed: An Insider's Look at Who's (Really) Making America Fat and the landmark report "Better-for-you Foods: It’s Just Good Business." 

We tackle some of the biggest questions, topics and myths affecting the food industry today, including:

• Key learnings from research & experience in the consumer packaged food industry from an industry insider-turned-public health advocate 

• What’s really behind America’s obesity epidemic? Are processed foods really optimized for “addiction?” 

• The main objectives of Big Food companies: Why their objectives are often misaligned with media & marketing perception

• The unique roles of marketing vs. science and regulatory affairs divisions within food companies

• The role of government in Big Food, plus what it’s like to working with the FDA on behalf of a food company

• The rise of ultra-processed foods: Are they uniquely to blame for chronic disease incidence & risk?

• Better-for-you foods: Why this category presents a unique opportunity for the food industry to adapt without sacrificing profitability

• Social media’s role in shifting public opinion and what this means for food companies in 2024+

• Highlights from Hank’s experience inside the industry, including his role in developing the original go-to-market strategy for Diet Coke and how he got his start recipe-testing for Betty Crocker 

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD, CDN. 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that better-for-you product  

🎙️Follow me @jaclynlondonrd  

*Advice provided on this podcast should not replace medical advice provided by your physician. 

We're two weeks away from closing out 2022, so I'm deep-diving into some of the biggest wellness buzzwords, trends, hashtags, and search terms with today's guest, Dr. Mike Smith. Dr. Michael Smith is the Director of Education for Life Extension, author of "The Supplement Pyramid: How to Build your Personalized Nutritional Regimen," and host of Live Foreverish, a podcast and Facebook Live for Life Extension. We discuss: 

• WTF is "hormone balance" and what's myth vs. fact on the topic? 
• Who/what/where/when should we consider taking collagen powder supplements?
• Why was everything gut health in 2022?
• What are nootropics, why are they everywhere, and what's the current state of research on cognition, focus, and brain fog? 
• Once and for all: Does melatonin do ANYTHING?! 
• ...and much, much more 

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD. This podcast episode is sponsored by Life Extension.

• Support this podcast by following the show; rating us 5-stars, & leaving a review
• Find me & get in touch, here
• Follow me @jaclynlondonRD and watch the full video podcast on YouTube

*Statements on dietary supplements have not been evaluated by the FDA and products are not intended to diagnose, treat, cure or prevent any disease. Advice provided on this podcast should not replace medical advice provided by your physician. 

Everybody eats, which means it's likely that at some point you've found yourself on the receiving end of unsolicited diet & health advice from someone lacking credibility and a fundamental understanding of nutrition science in research and practice. For healthcare practitioners, staying informed is a part of the job description— yet somehow, getting accurate, trustworthy, and credible nutrition information has become more elusive than ever in 2022, where influence & expertise can be so easily conflated.

Keri Glassman is a Registered Dietitian, author, media expert, and the founder & CEO of Nutritious Life and The Nutritious Life Studio— an online education platform that provides nutrition & wellness education programs to support professionals in the wellness industry to build & grow their businesses.

We cover: 

• The difference between "expert" vs. "influencer" in the wellness space 
• Effective communications strategies for healthcare practitioners
• Why empowering entrepreneurs, small business owners and creators with credible nutrition information is critical to the dietetics profession
• What dietitians don't learn in graduate school: Starting, growing & scaling an online business; digital marketing 101, and creating an effective media & content strategy that cultivates your community

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD.

You can support this podcast by: 

• Following the show
• Leaving a 5-star rating & review
• Sharing something you loved from the episode on social (& tagging me, @jaclynlondonrd)

*Advice provided on this podcast should not replace medical advice provided by your physician. 

Off-label use of new(ish) diabetes medications — Ozempic, Wegovy, Mounjaro, and other GLP-1 antagonists— have dominated the wellness news cycle & celebrity gossip sites, and flooded social media conversations about and around weight-loss in 2022. So, what are they, how do they work, what are the pros vs. cons of using them, and what else do we need to know about the safety, efficacy, and risks of these drugs?

Joining me to discuss this topic in depth is Registered Dietitian Nutritionist Lauren Harris-Pincus, author, prediabetes & diabetes expert, and weight-management specialist.

We cover:

• The mechanism of action of GLP-1 antagonists and how they work for weight-loss Why these medications have skyrocketed in popularity for weight-loss (despite the financial cost)
• The impact of social media marketing on the pharmaceutical and healthcare industry What dietitians and obesity experts should know about working with patients who have overweight/obesity
• Side effects of these medications: What anyone considering taking these drugs should know and the questions to ask your HCP
• Future predictions & trend forecasting about celebrity use of weight-loss medications and the impact this may have on diet culture

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD.

• Support this podcast by following the show; rating us 5-stars, & leaving a review
• Follow me on social: instagram, tiktok, twitter & youtube Learn more & stay in touch, here
• Check out my audiobook

*Advice provided on this podcast should not replace medical advice provided by your physician.

Everything you need to know to build, invest in, market, and grow a powerful brand & profitable business that empowers your customers to live healthier lives. Join renowned food, nutrition & wellness expert & author, Jaclyn London, MS, RD, CDN as she debunks diet myths, interviews industry insiders, explores wellness trends, and shares science-based strategies to help guide you through today’s noisy, cluttered wellness economy.

• Support this podcast by following the show; rating us 5-stars, & leaving a review
• Follow on instagram, tiktok, twitter & youtube
• Learn more & stay in touch, here