Welcome to The Business of Wellness Podcast—where health, wellness, biohacking, and business collide.
In partnership with CryoCon, this podcast explores how entrepreneurs and business owners can integrate health and wellness strategies to thrive in life and business. We’re diving into the intersection between optimizing mental and physical performance and scaling your business for success.
David Guttman, a seasoned entrepreneur, invites guests from the world of wellness and business to share practical insights on elevating your health, boosting productivity, and creating a thriving business culture. Whether you’re looking to dive into biohacking or simply want to live a more balanced life while growing your business, this podcast will guide you on your journey.
New Episodes Every Thursday
Business Growth | Health Optimization | Wellness Insights
This is the podcast that blends entrepreneurial insights with the latest in health and wellness. If you’re ready to take control of your well-being and your business, tune in and let’s get started.
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#16 Google and Yelp Reviews: Myths and Best Practices | Steven Toole
Season 1 · Episode 16
Thursday, September 18, 2025 • Duration 21:49
What if I told you the most powerful marketing in your business isn't what you say about yourself, but what your customers say about you? I sit down with Steven Toole from Toole and Associates, who opened my eyes to why online reviews carry more weight than your entire marketing budget combined, and how most business owners are unknowingly breaking federal law when trying to get them.
Connect with Steven Toole
Website:https://bit.ly/4n6d05o
Instagram: https://bit.ly/46m1Geo
X.com: https://bit.ly/46kVcfL
LinkedIn: https://bit.ly/3K0p5L4
LinkedIn: https://bit.ly/3VUwJsU
Timestamps
00:00 Intro of Show
01:19 How Online Reviews Marketing Works
06:27 Yelp Reviews vs. Google Reviews
08:10 Life Cycle Review Service
11:42 Taking Down Negative Reviews
13:28 Steven Toole’s Entrepreneurial Journey
17:35 Impact of Reviews on Customer Conversion
21:53 Connect with Steven
Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
#15 I Lost 120 Pounds and Plan to Do It Again! | Bill Guttman
Season 1 · Episode 15
Thursday, September 11, 2025 • Duration 57:58
Two brothers sit down for one of the most honest conversations you’ll ever hear about transformation, accountability, and the profound impact of unconditional support. When Bill Guttman, David Guttman’s brother, decided to embark on a life-changing health journey, their relationship becomes the foundation for real change. This conversation reveals how authentic vulnerability between family members can unlock potential we never knew existed. Sometimes, the people who’ve known us the longest are exactly who we need to help us become who we’re meant to be.
Connect with Bill Guttman:
Facebook: https://bit.ly/4nooRLZ
LinkedIn: https://bit.ly/4pi21HJ
X: https://bit.ly/466jqdu
Timestamps:
0:00 - Intro of Show
2:58 - Childhood Personality and Intelligence
7:00 - Education and Learning Philosophy
11:33 - Family Dynamics and Parenting
15:00 - Brother Relationship Evolution
19:24 - Working Together on Business Projects
24:43 - Athletic Identity and Career Transition
29:24 - Career Choices and Life Changes
33:20 - Health Journey and Weight Struggles
38:27 - Health Wake-Up Call and Motivation
43:31 - Current Fitness Strategy and Approach
48:04 - Major Challenges and Solutions
55:00 - Future Goals and Aspirations
57:58 - Closing and Commitment
Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
#6 Tim Gray: Methylene Blue - The Biohack Big Pharma Doesn’t Want You to Know About
Season 1 · Episode 6
Thursday, July 10, 2025 • Duration 41:48
When doctors couldn’t solve Tim Gray’s cascading health crisis from kidney stones to chronic fatigue, he didn’t accept defeat — he became his own researcher, mapping symptoms on post-it notes until he cracked the code. His breakthrough wasn’t just personal, it became the foundation for the Health Optimisation Summit, now reaching thousands who’ve similarly been failed by conventional medicine. Tim now uses AI to track patterns in his blood work and journals, creating a personalised health coach that notices connections doctors miss. What if the solution to your biggest challenge isn’t waiting in someone else’s expertise, but in your willingness to become the expert yourself?
Connect with Tim Gray:
Listen to “Health Optimisation Podcast with Timbiohacker" on all your favorite platforms!
YouTube: https://bit.ly/44ENKLA
Spotify: https://bit.ly/4nGLvA2
Apple Podcasts: https://bit.ly/44U915i
Connect with Tim Gray:
Website: https://bit.ly/46zdfR7
YouTube: https://bit.ly/3Gvs4K4
Instagram: https://bit.ly/4kqcCwx
TikTok: https://bit.ly/3IlXkeY
Facebook: https://bit.ly/3U36IGR
X.com: https://bit.ly/4lJc6uB
LinkedIn: https://bit.ly/4lJc8CJ
TIMESTAMPS:
00:00 Intro
00:53 Leading the Health Optimisation Summit
07:53 Integration of AI in the Biohacking Space
18:16 Recommended Health Device
20:19 Sleep Physiology
25:10 Sympathetic vs. Parasympathetic Types
29:27 Fundamentals of Health
32:02 Extended Life Span
35:43 Health Tips for Traveling
41:12 Connect with Tim
Watch the “CryoCon: Business of Wellness Podcast” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman:
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X.com: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
SUBSCRIBE TO:
https://www.youtube.com/@OfficialDavidGuttman
Download the “David Guttman Podcast” on all your favorite podcast platforms:
Spotify: https://spoti.fi/3VE3fzV
Apple Podcasts: https://bit.ly/3VLzm0v
#5 Griff Long: Why ‘People, Process, Performance’ Beat Shareholder Value Every Time
Season 1 · Episode 7
Thursday, July 3, 2025 • Duration 39:00
The best leaders I know have one surprising trait — they intentionally surround themselves with people smarter than them. Griff Long, President of Upgrade Labs, shared something very valuable: he measures his success not by income, but by how many people he’s influenced. His proudest moment? Getting a letter 10 years later from an employee who said, “You believed in me,” — she’s now Chief of Staff for California’s Treasury. The real question isn’t how much you know, it’s how much you help others discover what they’re capable of.
Connect with Griff Long:
Website: https://bit.ly/3TlhU1i
Instagram: https://bit.ly/4kgc505
Facebook: https://bit.ly/44Kdwzo
LinkedIn: https://bit.ly/3TmlqbW
Timestamps:
00:00: Intro
00:30: Griff Long’s Professional and Wellness Journey
02:30: Ironman Triathlon Experience
09:11: Working with Dave Asprey
12:32: People-First Leadership Style
14:56: Empowering Team Members
17:12: Impact of Mentorship
23:12: Best Pieces of Business Advice
29:07: How Upgrade Labs Work?
35:29: Hiring: Top Qualities to Look Out For
38:07: Connect with Griff
Watch the “CRYOCON Podcast: The Business of Wellness ” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman:
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X.com: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
SUBSCRIBE TO:
https://www.youtube.com/@OfficialDavidGuttman
Download the “David Guttman Podcast” on all your favorite podcast platforms:
Spotify: https://spoti.fi/3VE3fzV
Apple Podcasts: https://bit.ly/3VLzm0v
#4 Mark Murdock: The Servant Leadership Secret That Built 9 All-Americans
Season 1 · Episode 4
Thursday, June 26, 2025 • Duration 42:06
Some of the greatest leaders are the ones who fail spectacularly and have the courage to rebuild themselves from the ground up. In this conversation with Mark Murdock, one of the original pioneers in the cryotherapy and biohacking industry, he tells his journey from being a successful basketball coach to letting pride creep in, and everything falls apart. He shares the exact moment his paradigm shifted from serving his players to serving his own ambitions, leading to two devastating losing seasons and damaged relationships with his family. More importantly, he reveals the vulnerable conversation that turned everything around and the leadership principles that not only saved his coaching career, but now drive his success in the wellness technology space.
Connect with Mark Murdock:
Website: https://bit.ly/3TEHluS
YouTube: https://bit.ly/3TIAQam
Instagram: https://bit.ly/45GoUx7
Facebook: https://bit.ly/3TJ5Oz6
LinkedIn: https://bit.ly/4nkeObv
Timestamps:
00:00 Intro
00:59 Experience with Cryotherapy
03:16 Entrepreneurial Background
08:38 Servant Leadership
10:36 The Value of Competitiveness
15:48 Letting Children Struggle
19:03 Coaching and Motivation
26:49 The 80-20 Rule
29:01 Unhealthy Food Supply
33:11 New Technology
37:45 Importance of Conferences
40:30 What You Want Your Kids to Say to You in the Future
Watch the “CRYOCON PODCAST: BUSINESS OF WELLNESS” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman:
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X.com: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
SUBSCRIBE TO:
https://www.youtube.com/@OfficialDavidGuttman
Download the “CRYOCON PODCAST: BUSINESS OF WELLNESS” on all your favorite podcast platforms:
Spotify: https://spoti.fi/3VE3fzV
Apple Podcasts: https://bit.ly/3VLzm0v
#3 Boone Zavik: How Food Sensitivity Testing Reveals What Your Doctor Never Told You
Season 1 · Episode 3
Thursday, June 19, 2025 • Duration 54:19
When we treat health as luxury we’ll prioritize later, we’re essentially telling our future selves they don’t matter as much as our immediate achievements. This conversation with Boone Zavik, CEO of Immuno Labs, confronted the uncomfortable truth about people’s habits on nutrition and wellness. His insights on biohacking aren’t about becoming superhuman — they’re about becoming sustainably human in a world that constantly pushes us toward burnout. Food sensitivity testing, sleep optimisation, stress management — aren’t just health tips, they’re tools for understanding how your body and mind perform under different conditions.
Connect with Boone Zavik:
Website: https://bit.ly/3ZFDIsa
YouTube: https://bit.ly/441YraU
Instagram: https://bit.ly/4jTAgRN
Facebook: https://bit.ly/4jTCi4n
X.com: https://bit.ly/3HQ8UPb
LinkedIn: https://bit.ly/3SYi2Uk
Timestamps:
00:00 Intro
01:16 Boone Zavik’s Entrepreneurial Journey
11:32 Leadership Styles
14:28 Immuno Labs’ Works
17:27 Allergies on the Rise
23:23 Inflammation and Microbiome Testing
25:44 Inflammatory Foods Causing IBS
28:06 Functional Health Lab Testing
33:50 Functional Doctors vs. Traditional Doctors
35:46 Five Things to Prioritise for Health Optimisation
41:55 Future of Immuno Labs
44:36 Mentors and Role Models
52:54 Working with their Physician Network
53:36 Connect with Boone
Watch the “CRYOCON PODCAST: Business of Wellness” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman:
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X.com: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
SUBSCRIBE TO:
https://www.youtube.com/@OfficialDavidGuttman
Download the “CRYOCON PODCAST: Business of Wellnes” on all your favorite podcast platforms:
Spotify: https://spoti.fi/3VE3fzVApple Podcasts: https://bit.ly/3VLzm0v
#2 Dr. Richard Handley: Biohacking, Medicine, and the Future of Human Optimization
Season 1 · Episode 1
Thursday, June 12, 2025 • Duration 33:16
Many people think massive career pivots require starting from scratch, but Dr. Richard Handley’s journey proves otherwise. At 60, this former firefighter holds multiple degrees (including Harvard and an MD), runs a global healthcare business, creates films, hosts podcasts, and is launching a men’s health optimization practice. His secret? Each phase is built intentionally on the last, driven by genuine curiosity rather than external expectations. What chapter is your curiosity calling you to write next?
Connect with Dr. Richard Handley:
Listen to "Failing Up! with Dr. Rich" on all your favorite platforms!
YouTube:https://bit.ly/3HyuoQr
Spotify: https://spoti.fi/4kFysgy
Apple Podcasts: https://apple.co/3FJeZfN
Connect with Dr. Richard Handley:
Website: https://bit.ly/3ZXkuOG
YouTube: https://bit.ly/3Zs4R1C
Instagram: https://bit.ly/4dVheco
X.com: https://bit.ly/442aOnv
LinkedIn: https://bit.ly/3FZtX14
Timestamps:
00:00 Intro
01:13 Dr. Richard Handley’s Educational Background
07:03 Upcoming Launch of “Hello Titan”
10:32 Managing Multiple Businesses
13:09 Working with AI for His Business
16:30 Biohacking Practices and Industry Leaders
22:44 The Next for AI in Biohacking
25:48 Dr. Richard’s Political Views
29:56 Utilisation of AI in the Medical Field
33:27 Connect with Dr. Richard Handley
Watch the “David Guttman Podcast” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman:
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X.com: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
SUBSCRIBE TO:
https://www.youtube.com/@OfficialDavidGuttman
Download the “David Guttman Podcast” on all your favorite podcast platforms:
Spotify: https://spoti.fi/3VE3fzV
Apple Podcasts: https://bit.ly/3VLzm0v
#1 Dave Asprey: The Father of Biohacking on Leadership, Longevity, and Inner Peace
Season 1 · Episode 1
Thursday, June 5, 2025 • Duration 36:06
Is peace more valuable than happiness? — This profound question sets the stage for my mind-expanding conversation with the father of biohacking, Dave Asprey, uncovering the transformation of human potential through science, mindfulness, and strategic physical optimization. In this episode, he shares his remarkable journey from being a 300-pound struggling tech executive to becoming one of the world's leading voices in the biohacking movement. What would change in your life if you approached your body as a CEO approaches a business—with strategic intention rather than hopeful neglect?
Connect with Dave Asprey:
Get Dave Asprey’s book, “Heavily Meditated“ here: https://amzn.to/4k70u4o
Listen to "The Human Upgrade with Dave Asprey" on all your favorite platforms!
YouTube: https://bit.ly/4mJpws7
Spotify: https://spoti.fi/438sG0z
Apple Podcasts: https://apple.co/3H4heut
Connect with Dave Asprey:
Website: https://bit.ly/4kAwu0F / https://bit.ly/4j9oIcN
YouTube: https://bit.ly/4jk47CJ
Instagram: https://bit.ly/4koeer2
TikTok: https://bit.ly/4krO0nt
Facebook: https://bit.ly/3Fjj61M
X.com: https://bit.ly/3Sh1OoX
LinkedIn: https://bit.ly/4mqs7XF
TIMESTAMPS:
00:00 Intro
01:42 Biggest Lessons Learned from the Board Meetings
03:25 New Book: “Heavily Meditated”
06:05 Dave Asprey’s Entrepreneurial Journey
10:00 Peace as the Ultimate Goal
11:21 The Five “F” Words
14:42 Vulnerability as a Superpower
15:52 Lao Tzu’s Teachings
20:15 Firing Narcissistic Employees
24:41 The Reset Process & Self-Forgiveness
27:52 Living At Least 180 Years
30:38 5 Most Important Biomarkers
Watch the “Cryocon Podcast: Business of Wellness” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman:
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X.com: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
SUBSCRIBE TO:
https://www.youtube.com/@OfficialDavidGuttman
Download the “David Guttman Podcast” on all your favorite podcast platforms:
Spotify: https://spoti.fi/3VE3fzV
Apple Podcasts: https://bit.ly/3VLzm0v
Welcome to the Business of Wellness
Wednesday, June 4, 2025 • Duration 00:19
Welcome to The Business of Wellness Podcast—where health, wellness, biohacking, and business collide.
In partnership with CryoCon, this podcast explores how entrepreneurs and business owners can integrate health and wellness strategies to thrive in life and business. We’re diving into the intersection between optimizing mental and physical performance and scaling your business for success.
David Guttman, a seasoned entrepreneur, invites guests from the world of wellness and business to share practical insights on elevating your health, boosting productivity, and creating a thriving business culture. Whether you’re looking to dive into biohacking or simply want to live a more balanced life while growing your business, this podcast will guide you on your journey.
New Episodes Every Thursday
Business Growth | Health Optimization | Wellness Insights
This is the podcast that blends entrepreneurial insights with the latest in health and wellness. If you’re ready to take control of your well-being and your business, tune in and let’s get started.
#14 How to Value Your Business for Maximum Exit Price | CINA Wellness Webinar
Season 1 · Episode 14
Thursday, September 4, 2025 • Duration 58:32
The businesses that command premium valuations share one secret: employees who act like owners because they actually are owners. Serial entrepreneur David Guttman reveals why giving employees modest equity stakes often increases company value by far more than the percentage you give away, and how this strategy transforms your team’s approach to customer service, efficiency, and business growth. Learn how to structure equity deals that protect you while motivating your team, why vested interests eliminate employee anxiety during the sale process, and how quarterly board meetings with transparent financial reporting can make your business significantly more attractive to potential buyers.
Timestamps:
00:00 Intro of Show
07:40 Outline of the Webinar
09:37 How Are Businesses Valued?
15:42 Exit Considerations
23:05 Finding a Buyer
29:50 Negotiation and Due Diligence
45:04 Tax Implications
48:21 Legacy, Lessons, and What’s Next?
52:25 Q&A Session
Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
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