The Business of Wellness – Details, episodes & analysis

What if I told you the most powerful marketing in your business isn't what you say about yourself, but what your customers say about you? I sit down with Steven Toole from Toole and Associates, who opened my eyes to why online reviews carry more weight than your entire marketing budget combined, and how most business owners are unknowingly breaking federal law when trying to get them. Connect with Steven Toole Website:https://bit.ly/4n6d05o  Instagram: https://bit.ly/46m1Geo  X.com: https://bit.ly/46kVcfL  LinkedIn: https://bit.ly/3K0p5L4  LinkedIn: https://bit.ly/3VUwJsU  Timestamps 00:00 Intro of Show 01:19 How Online Reviews Marketing Works 06:27 Yelp Reviews vs. Google Reviews 08:10 Life Cycle Review Service 11:42 Taking Down Negative Reviews 13:28 Steven Toole’s Entrepreneurial Journey 17:35 Impact of Reviews on Customer Conversion 21:53 Connect with Steven  Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

Two brothers sit down for one of the most honest conversations you’ll ever hear about transformation, accountability, and the profound impact of unconditional support. When Bill Guttman, David Guttman’s brother, decided to embark on a life-changing health journey, their relationship becomes the foundation for real change. This conversation reveals how authentic vulnerability between family members can unlock potential we never knew existed. Sometimes, the people who’ve known us the longest are exactly who we need to help us become who we’re meant to be.  Connect with Bill Guttman: Facebook: https://bit.ly/4nooRLZ  LinkedIn: https://bit.ly/4pi21HJ  X: https://bit.ly/466jqdu  Timestamps: 0:00 - Intro of Show 2:58 - Childhood Personality and Intelligence  7:00 - Education and Learning Philosophy  11:33 - Family Dynamics and Parenting  15:00 - Brother Relationship Evolution  19:24 - Working Together on Business Projects  24:43 - Athletic Identity and Career Transition  29:24 - Career Choices and Life Changes  33:20 - Health Journey and Weight Struggles  38:27 - Health Wake-Up Call and Motivation  43:31 - Current Fitness Strategy and Approach  48:04 - Major Challenges and Solutions  55:00 - Future Goals and Aspirations  57:58 - Closing and Commitment Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

When doctors couldn’t solve Tim Gray’s cascading health crisis from kidney stones to chronic fatigue, he didn’t accept defeat — he became his own researcher, mapping symptoms on post-it notes until he cracked the code. His breakthrough wasn’t just personal, it became the foundation for the Health Optimisation Summit, now reaching thousands who’ve similarly been failed by conventional medicine. Tim now uses AI to track patterns in his blood work and journals, creating a personalised health coach that notices connections doctors miss. What if the solution to your biggest challenge isn’t waiting in someone else’s expertise, but in your willingness to become the expert yourself? Connect with Tim Gray: Listen to “Health Optimisation Podcast with Timbiohacker" on all your favorite platforms! YouTube: https://bit.ly/44ENKLA  Spotify: https://bit.ly/4nGLvA2  Apple Podcasts: https://bit.ly/44U915i    Connect with Tim Gray: Website: https://bit.ly/46zdfR7  YouTube: https://bit.ly/3Gvs4K4  Instagram: https://bit.ly/4kqcCwx  TikTok: https://bit.ly/3IlXkeY  Facebook: https://bit.ly/3U36IGR  X.com: https://bit.ly/4lJc6uB  LinkedIn: https://bit.ly/4lJc8CJ  TIMESTAMPS: 00:00 Intro 00:53 Leading the Health Optimisation Summit 07:53 Integration of AI in the Biohacking Space 18:16 Recommended Health Device 20:19 Sleep Physiology 25:10 Sympathetic vs. Parasympathetic Types 29:27 Fundamentals of Health 32:02 Extended Life Span  35:43 Health Tips for Traveling 41:12 Connect with Tim Watch the “CryoCon: Business of Wellness Podcast” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

The best leaders I know have one surprising trait — they intentionally surround themselves with people smarter than them. Griff Long, President of Upgrade Labs, shared something very valuable: he measures his success not by income, but by how many people he’s influenced. His proudest moment? Getting a letter 10 years later from an employee who said, “You believed in me,” — she’s now Chief of Staff for California’s Treasury. The real question isn’t how much you know, it’s how much you help others discover what they’re capable of.  Connect with Griff Long: Website: https://bit.ly/3TlhU1i Instagram: https://bit.ly/4kgc505 Facebook: https://bit.ly/44Kdwzo LinkedIn: https://bit.ly/3TmlqbW Timestamps: 00:00: Intro 00:30: Griff Long’s Professional and Wellness Journey 02:30: Ironman Triathlon Experience 09:11: Working with Dave Asprey 12:32: People-First Leadership Style 14:56: Empowering Team Members 17:12: Impact of Mentorship 23:12: Best Pieces of Business Advice 29:07: How Upgrade Labs Work? 35:29: Hiring: Top Qualities to Look Out For 38:07: Connect with Griff Watch the “CRYOCON Podcast: The Business of Wellness ” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

Some of the greatest leaders are the ones who fail spectacularly and have the courage to rebuild themselves from the ground up. In this conversation with Mark Murdock, one of the original pioneers in the cryotherapy and biohacking industry, he tells his journey from being a successful basketball coach to letting pride creep in, and everything falls apart. He shares the exact moment his paradigm shifted from serving his players to serving his own ambitions, leading to two devastating losing seasons and damaged relationships with his family. More importantly, he reveals the vulnerable conversation that turned everything around and the leadership principles that not only saved his coaching career, but now drive his success in the wellness technology space.  Connect with Mark Murdock: Website: https://bit.ly/3TEHluS  YouTube: https://bit.ly/3TIAQam  Instagram: https://bit.ly/45GoUx7  Facebook: https://bit.ly/3TJ5Oz6  LinkedIn: https://bit.ly/4nkeObv  Timestamps: 00:00 Intro 00:59 Experience with Cryotherapy 03:16 Entrepreneurial Background 08:38 Servant Leadership 10:36 The Value of Competitiveness 15:48 Letting Children Struggle 19:03 Coaching and Motivation 26:49 The 80-20 Rule 29:01 Unhealthy Food Supply 33:11 New Technology 37:45 Importance of Conferences 40:30 What You Want Your Kids to Say to You in the Future Watch the “CRYOCON PODCAST: BUSINESS OF WELLNESS” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “CRYOCON PODCAST: BUSINESS OF WELLNESS” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

When we treat health as luxury we’ll prioritize later, we’re essentially telling our future selves they don’t matter as much as our immediate achievements. This conversation with Boone Zavik, CEO of Immuno Labs, confronted the uncomfortable truth about people’s habits on nutrition and wellness. His insights on biohacking aren’t about becoming superhuman — they’re about becoming sustainably human in a world that constantly pushes us toward burnout. Food sensitivity testing, sleep optimisation, stress management — aren’t just health tips, they’re tools for understanding how your body and mind perform under different conditions.  Connect with Boone Zavik: Website: https://bit.ly/3ZFDIsa  YouTube: https://bit.ly/441YraU  Instagram: https://bit.ly/4jTAgRN  Facebook: https://bit.ly/4jTCi4n  X.com: https://bit.ly/3HQ8UPb  LinkedIn: https://bit.ly/3SYi2Uk  Timestamps: 00:00 Intro 01:16 Boone Zavik’s Entrepreneurial Journey 11:32 Leadership Styles 14:28 Immuno Labs’ Works 17:27 Allergies on the Rise 23:23 Inflammation and Microbiome Testing 25:44 Inflammatory Foods Causing IBS 28:06 Functional Health Lab Testing 33:50 Functional Doctors vs. Traditional Doctors 35:46 Five Things to Prioritise for Health Optimisation 41:55 Future of Immuno Labs 44:36 Mentors and Role Models 52:54 Working with their Physician Network 53:36 Connect with Boone Watch the “CRYOCON PODCAST: Business of Wellness” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “CRYOCON PODCAST: Business of Wellnes” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzVApple Podcasts: https://bit.ly/3VLzm0v

Many people think massive career pivots require starting from scratch, but Dr. Richard Handley’s journey proves otherwise. At 60, this former firefighter holds multiple degrees (including Harvard and an MD), runs a global healthcare business, creates films, hosts podcasts, and is launching a men’s health optimization practice. His secret? Each phase is built intentionally on the last, driven by genuine curiosity rather than external expectations. What chapter is your curiosity calling you to write next? Connect with Dr. Richard Handley: Listen to "Failing Up! with Dr. Rich" on all your favorite platforms! YouTube:https://bit.ly/3HyuoQr  Spotify: https://spoti.fi/4kFysgy  Apple Podcasts: https://apple.co/3FJeZfN    Connect with Dr. Richard Handley: Website: https://bit.ly/3ZXkuOG  YouTube: https://bit.ly/3Zs4R1C  Instagram: https://bit.ly/4dVheco  X.com: https://bit.ly/442aOnv  LinkedIn: https://bit.ly/3FZtX14  Timestamps: 00:00 Intro 01:13 Dr. Richard Handley’s Educational Background 07:03 Upcoming Launch of “Hello Titan” 10:32 Managing Multiple Businesses 13:09 Working with AI for His Business 16:30 Biohacking Practices and Industry Leaders 22:44 The Next for AI in Biohacking  25:48 Dr. Richard’s Political Views 29:56 Utilisation of AI in the Medical Field 33:27 Connect with Dr. Richard Handley Watch the “David Guttman Podcast” every Tuesday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

Is peace more valuable than happiness? — This profound question sets the stage for my mind-expanding conversation with the father of biohacking, Dave Asprey, uncovering the transformation of human potential through science, mindfulness, and strategic physical optimization. In this episode, he shares his remarkable journey from being a 300-pound struggling tech executive to becoming one of the world's leading voices in the biohacking movement. What would change in your life if you approached your body as a CEO approaches a business—with strategic intention rather than hopeful neglect? Connect with Dave Asprey: Get Dave Asprey’s book, “Heavily Meditated“ here: https://amzn.to/4k70u4o    Listen to "The Human Upgrade with Dave Asprey" on all your favorite platforms! YouTube: https://bit.ly/4mJpws7  Spotify: https://spoti.fi/438sG0z  Apple Podcasts: https://apple.co/3H4heut    Connect with Dave Asprey: Website: https://bit.ly/4kAwu0F  / https://bit.ly/4j9oIcN  YouTube: https://bit.ly/4jk47CJ  Instagram: https://bit.ly/4koeer2  TikTok: https://bit.ly/4krO0nt  Facebook: https://bit.ly/3Fjj61M  X.com: https://bit.ly/3Sh1OoX  LinkedIn: https://bit.ly/4mqs7XF  TIMESTAMPS: 00:00 Intro 01:42 Biggest Lessons Learned from the Board Meetings 03:25 New Book: “Heavily Meditated” 06:05 Dave Asprey’s Entrepreneurial Journey 10:00 Peace as the Ultimate Goal 11:21 The Five “F” Words 14:42 Vulnerability as a Superpower 15:52 Lao Tzu’s Teachings 20:15 Firing Narcissistic Employees 24:41 The Reset Process & Self-Forgiveness 27:52 Living At Least 180 Years 30:38 5 Most Important Biomarkers  Watch the “Cryocon Podcast: Business of Wellness” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman: Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X.com: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

Welcome to The Business of Wellness Podcast—where health, wellness, biohacking, and business collide. In partnership with CryoCon, this podcast explores how entrepreneurs and business owners can integrate health and wellness strategies to thrive in life and business. We’re diving into the intersection between optimizing mental and physical performance and scaling your business for success. David Guttman, a seasoned entrepreneur, invites guests from the world of wellness and business to share practical insights on elevating your health, boosting productivity, and creating a thriving business culture. Whether you’re looking to dive into biohacking or simply want to live a more balanced life while growing your business, this podcast will guide you on your journey. New Episodes Every Thursday Business Growth | Health Optimization | Wellness Insights This is the podcast that blends entrepreneurial insights with the latest in health and wellness. If you’re ready to take control of your well-being and your business, tune in and let’s get started.

The businesses that command premium valuations share one secret: employees who act like owners because they actually are owners. Serial entrepreneur David Guttman reveals why giving employees modest equity stakes often increases company value by far more than the percentage you give away, and how this strategy transforms your team’s approach to customer service, efficiency, and business growth. Learn how to structure equity deals that protect you while motivating your team, why vested interests eliminate employee anxiety during the sale process, and how quarterly board meetings with transparent financial reporting can make your business significantly more attractive to potential buyers.  Timestamps: 00:00 Intro of Show 07:40 Outline of the Webinar 09:37 How Are Businesses Valued? 15:42 Exit Considerations 23:05 Finding a Buyer 29:50 Negotiation and Due Diligence 45:04 Tax Implications 48:21 Legacy, Lessons, and What’s Next? 52:25 Q&A Session Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2