The Business of Reselling – Details, episodes & analysis

In Episode 0, you'll meet your host Jessica, find out what this podcast is all about and why it exists, and get the chance to share your ideas for upcoming episodes! Get the lowdown on episode length, frequency and style, learn a bit about Jessica and her business Storage Warrior, and start thinking about what YOU want to learn about reselling that Jess & her guests can teach you.

It's the very first episode! To help listeners get to know me, I'll be doing some storytelling about how we got started with reselling, some of the interesting things that have happened along our journey. I have some big goals for the business and the podcast to share with you as well. Also: is it a good idea to start a podcast about reselling $1 million when a recession is potentially looming? Let's look at how buyer behavior has changed in previous recessions and use that to help forecast what might happen next. HBR Article on How to Market in a Downturn: https://hbr.org/2009/04/how-to-market-in-a-downturn-2

In this week's brief Just the Tip episode, Jess discusses how to keep sourcing while on vacation. Yes you can go to yard and estate sales, but there's another great sourcing method you can use on vacation, that can have fantastic results! Listen to find out what it is, why it works, and how it won't jeopardize your rest and relaxation. Also, join Jess in a virtual networking room at eBay Open on Friday, September 23!

Heads up! This is a video episode. If you're listening on Spotify, Apple or another podcatcher, you won't be able to see the slides. Check it out on YouTube instead! https://youtu.be/Cioq4hgKEG4 For Episode 11 (our first video episode!), Jess is taking a quick break from her ongoing series on sourcing, to review her 6 Tips for Scaling your Reselling Business to 6 Figures and Beyond. Jess presented this information in a networking session at eBay Open 2022, and after receiving so many requests for the slides, notes and other material, she decided to record it all again as a podcast episode! The 6 Tips are: 1. Raise Your Average Selling Price 2. Put a Value on Your Time 3. Document Your Processes and Build Systems 4. Source Better Stuff 5. Get Help 6. Don't Fear Failure!

In this week's "Just the Tip" episode, Jess discusses why you should consider raising your prices. Whether it's a 5% increase, a 10% increase or more, there are two big reasons why it's a good idea to evaluate your pricing: 1) Inflation is real, and everyone's expenses are up, including yours; 2) Perceived value, where consumers may choose NOT to buy from you if they think your price is too cheap. Don't turn away potential buyers by making them suspicious that something is wrong with your product! Jess looks briefly at the psychology of value perception, and how you can use this concept to price your inventory so that the benefits of your product are clear, and you maintain your profit.

Here's your recap from the BOSS Reseller Remix and a whole episode on the benefits of networking with resellers and other business owners! It was an amazing week in Las Vegas, where I met hundreds of other resellers. It was an amazing feeling getting out of my bubble and talking business with so many likeminded people. What's great about networking? Not only does it help you find more business opportunities but it helps you build confidence in your business, gain perspective on business problems, and so much more. If you're a nervous networkers, this episode will offer some tips on how to get started.

What's your Black Friday strategy? In this week's Just the Tip episode, we're talking about all the stress, anxiety and discounts associated with Black Friday and how you might be able to bring some of the key aspects that make in-person Black Friday sales successful into your online reselling business to have a great Black Friday sales weekend. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling ARTICLES & RESOURCES: The Keep, Eastern Illinois University: An Analysis of Consumer Behaviour on Black Friday. https://thekeep.eiu.edu/cgi/viewcontent.cgi?article=1012&context=fcs_fac Tidio: Black Friday Facts & Cyber Monday Stats. https://www.tidio.com/blog/black-friday-trends/ Harvard Business Review: Make Black Friday a More Exciting Online Experience. https://hbr.org/2021/11/make-black-friday-a-more-exciting-online-experience OTHER LINKS: Start Selling on eBay: https://ebay.us/Rzgs7m Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/channel/UCs2q1egvudHLENqEjIF65dQ Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

As a followup to Episode 14 that was all about Black Friday and Cyber Monday sales strategies, this week we have a full episode on maximizing your sales during the holiday season. Jess dives into some forecasts about consumer spending at the end of 2022, and looks at what researchers say are going to be the big trends of this year's shopping season. Then Jess will get into what Storage Warrior is doing to leverage these trends, and how all this consumer research applies to resellers. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling ARTICLES & RESOURCES: Deloitte Canada: Spending less, connecting more: 2022 holiday retail outlook. https://www2.deloitte.com/content/dam/Deloitte/ca/Documents/strategy/ca-holiday-retail-outlook-en-aoda.pdf CNBC: Big bargains will dominate the holiday season, but shoppers may not be sold. https://www.cnbc.com/2022/10/20/inflation-weary-shoppers-see-more-holiday-sales-2022.html OTHER LINKS: Start Selling on eBay: https://ebay.us/Rzgs7m Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/channel/UCs2q1egvudHLENqEjIF65dQ Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

This is a video episode! You'll get the most out of it if you watch it on YouTube. This week Jess runs an experiment to determine once and for all, the difference between Volume Pricing and Order Discounts on eBay. eBay's marketing tools are a great way to get more sales this holiday season - so this week's episode goes hand in hand with Episodes 15 (Maximize Your Holiday Sales) and 14 (Black Friday Sales Strategies). Put all of them together for great sales this holiday season! Start Selling on eBay: https://ebay.us/Rzgs7m Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) FIND US ON SOCIAL: YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/channel/UCs2q1egvudHLENqEjIF65dQ Facebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior

I wasn't really feeling psyched about any of the episode ideas I have in my list of potential episodes so instead this episode is about what's going on in our business at the present moment, what we're working on, how Black Friday sales are going but most importantly I want to talk about my favorite non-profit called Binners Project and what they're doing to reduce stigma towards dumpster divers while touching local communities in really important environmental and social ways.