This one is a little direct, and personal ...

 ... there's no market strategies or ways to grow your practice.

Instead, it's an honest conversation between me and you about the trials and tribulations of handling stress as a busy business owner.

If you find yourself stressed often, then this one is for you.

It's honest, raw and a little emotional.

==

Learn more at www.orange-gray.com

Are you looking for a one night stand or a marriage?

Because depending on what you're looking for, you have to play two very different games, hang out in very different places and show up in different ways. It's the same with marketing.

You can chase short-term gratification/outcomes, or you can look for long-term value, but the way you reach both destinations is very different and too much marketing is focused on instant results with long-term repercussions.

In this episode, I share exactly this and how you can build more effective marketing strategies for the long-term.

==

Want to learn more? Visit www.businessofhearing.com
Work with us? Visit www.orange-gray.com

Wow.

What an interview.

Dr. Nancy Duncan is back with another 'Under the Hood' episode as she interviews Dr. Richard Luekenga and Allyson Luekenga - the husband & wife team behind Hearing & Balance Doctors in Utah and Nevada.

Their practice is incredcible, the staff culture they have built is insanely strong and the work that they do within their communities is some of the best that we've ever seen.

In this episode, they share how they define a high-performance practice, and what you can do to grow your practice.

Enjoy.

Do you know how much your practice is worth?

And if you were planning to sell it, would you know where to focus to maximize the valuation and make it ultra desirable to a potential buyer?

Well, in this episode, I'm sharing the 5 big areas that you should focus on to maximize your valuation.

This includes the obvious ones ... like your EBIDA, but also 4 ways to increase the multiple applied to your practice by a buyer.

Enjoy!

How are you using ChatGPT in your practice?

If your answer is:

1. I'm not
2. Writing copy
3. For fun

Then you're missing out.

In this episode, I share 5 ways that you could be utilizing this FREE tool in your practice to buy you back more time, build effeciences and be your personal assistant.

With your time being so valuable in growing your practice, these little hacks may just help you to find hours of extra time each week to work ON your practice.

Enjoy!

What wine options do you have for your patients? 🍷

I'm joking (kind of).

Because, there's a lesson that you can borrow from restaurants to enhance the profitability of your practice.

Let me explain ...

As many of us know, restaurants make VERY good margin on wine.

Although we all have a ceiling for what we'd pay for a beer, or a spirit, wine can often be bought for a low cost and sold at a premium (based on illusion, age and the exotic backstory).

As a result, restaurants intelligently "create conditions" to encourage their customers to drink wine.

Think about it:

🍷 They have win glasses already sat on the table when you sit down, suggesting it's the type of establishment where drinking wine is normal

📜 They hand you a 'wine list' ... not a drinks menu

🧠 They often hand the 'wine list' to just one person at the table, aiming for them to go for the simplest choice of choosing red or white.

They have developed an experience where you're subtly encouraged to choose wine in 3 different ways, aiming to make it the normal and logical choice.

What lessons could you take from this for your practice?

Here's a couple of thoughts:

👉 How are your pricing/treatment plans positioned? Do you offer them their choice of options, do you make a recommendation, how is it introduced, and what is considered as the normal route to take?

👉 How is the patient educated on how long hearing aids last and when the time should be to upgrade? Is it 4 years, 5 years or as long as they still work? I don't know the answer, but you can create what "normal" looks like.

You get to establish what normal looks like for your patients, and create the right conditions.

Restaurants and many other industries do a great job of this, what could you do?

In this episode, we explore "Weird and Unique Physician Marketing Strategies".

Join our host, Oli Luke as we uncover some of the most unconventional and surprising marketing techniques used by hearing care professionals to attract and retain patients. From eye-catching social media campaigns to offbeat community engagement tactics, we bring you the creative strategies that have helped audiologists stand out in a competitive market.

Whether you're a seasoned audiologist or just starting your journey in private practice, this episode is packed with valuable information that will inspire you to rethink your marketing strategies. Get ready to be amazed, amused, and motivated by the weird and wonderful world of physician marketing!

Tune in now to discover how embracing the unconventional can lead to extraordinary success in the hearing care industry. 

In 2016, a study was conducted by the PH Media Group that asked 2,234 Americans their opinions on customer service handling, and their experiences of an initial phone call with a busines

95% of the people participating said that if the first phone call to a company is not handled properly, then they would be unlikely to buy from that business.

But worst of all, the survey found that the least tolerant people were those over the age of 55 who shared that an unsatisfactory phone call would lead to 63% of them never buying from the business again.

Given that this age-group makes up the majority of our patients, these are some big and scary numbers.

It means that poor call handling could lead to only 3 out of every 10 phone calls progressing to an appointment, and great call handling could lead to all 10 being put onto the schedule. 

It's a significant difference.

It means that the difference between handling a phone call well and handling a phone call poorly could be the difference between 3 times as many people being scheduled. 

The person that holds all the power in those numbers is YOUR FRONT DESK.

In this episode, we discuss the 3 steps of their role and a 5-step framework for leading patient phone calls.

Whether this is for you, or for your front desk to listen to - I hope you find it helpful

As business owners, we're constantly wearing many hats. We're often the rainmaker in the practice, managing staff, buying the coffee, dealing with roof leaks, and ensuring the financial health of the practice.

With limited time, it's crucial to decide what tasks you should focus on and what you should delegate.

In this episode, we discuss the five major tasks you're probably doing right now that you should delegate. Best of all, we highlight how to use the extra time effectively by identifying activities that generate $1,000 per hour and $10,000 per hour.

Imagine growing one of the most respected audiological practices in the country, while balancing life with two young children?

Well, that's the conversation on today's episode of the Business of Hearing Podcast as Dr. Emily McMahan from Alaska Hearing & Tinnitus Center is interviewed as part of the 'Under the Hood' series.

From how she defines a high-performing practice to how she pushes her business so hard while teaching strong success principles to her children.

 There's a huge amount in this.

This is a little different.

We're not discussing audiology or hearing care.

Instead, I'm walking you through 9 questions to ask yourself to transform your life.

The idea from this came from scrolling LinkedIn when I seen a viral list of though-provoking questions that you should ask yourself.

9 of them really stood out.

Therefore, I thought I'd hit record, ask you the same questions as well as answer them brutally honestly.

(Yep, this turns into the occasional therapy session)

==

To learn more about the Business of Hearing, visit www.businessofhearing.com

Want to know how Oli and his team can support your practice? Visit www.orange-gray.com

Every Industry in the world can be broken into three segments. 

• The Mass Market – The option for most people. 
• The Niche Market – The option for people with special interests. 
• The Luxury Market – The option for status focused individuals. 

As clinic owners, your main focus is nearly always to cater to the mass market,  
 
Given that the vast majority of practice owners are in the same boat, and that the market is set to grow by 3.5x in the near future, it opens up the potential for "Boutique Practices" to make a name for themselves, serving the niche and luxury segments that are largely untapped. 
 
In this week's episode, Oli explains how to carve out a unique space in either the niche or luxury market, tailor your services to meet the specific needs of your dream patients, and strategically market your practice to stand out.  

Whether you're aiming to cater to enthusiasts with special interests or those seeking premium services, this episode provides you with essential steps to define and attract your dream patients.  

If you would like to have a topic discussed on the Business of Hearing podcast, drop me an email at Oli@businessofhearing.com

Enjoy! :-)

Well, Apple have finally done it.

After months of rumours, they have officially announced that they're introducing hearing aid functionality into their latest iOS software update, turning Apple Airpod Pro's into over-the-counter hearing aids.

But what does this mean?

How will it impact the future of the industry and how should you respond?

In this episode, I share my hot take.

What are your thoughts?

As Spandau Ballet rightly put it, GOLD. 
 
What a treat we are in for today, it's the next instalment of Dr. Nancy Duncan's 'Under the Hood' podcast. Today Nancy is joined by co-owner of Audiology Associates, hosting an impressive 12 locations across Maryland and Washington D.C. 
 
From building a high performance team of 25+ people across the business to building a practice that truly has a world class legacy... there really is so much GOLD in this episode. 
 
(Ive listened to it twice now and I take something different away from it each time i listen!)

Starting small? Well this is a must listen if you aspire to build a bigger and better business.

I hope you enjoy it.

Have a question that you would like to discuss on the podcast?

Shoot me an email to oli@businessofhearing.com!

I look forward to hearing from you :-)


 

Why should somebody choose you over all other options available to them?

That's the question that you need to answer. In this episode of the Business of Hearing podcast,

I share the ONLY 4 value propositions that any business can choose, and discuss how hearing care practices can leverage each of these 4 'tip of arrows' to stand out in their marketplace and attract the types of patients that they want to work with.

If you're a hearing care leader, pay special attention towards the end as I share the best value proposition for a private practice in todays market.

This may be a controversial one ... .

.. but if you want to grow your practice, then it often requires you to spend your time working on the high pay-off activities where you're working ON the practice.

The best way to do this is to escape patient care, whether just one day per week or full-time.

In this episode, I share the lessons we can learn from the E-Myth that can be applied to help your practice to grow in maturity, and the many lessons you'll bump into a long the way.

==

Want more?

Visit www.businessofhearing.com 
Work with us? www.orange-gray.com

Are you seeing a similar trend?

Are more and more patients visiting you, asking for prices, then going elsewhere?

Are you and your providers having to justify your prices and articulate how you differ? Is the topic of Costco and competitors coming up more often?

You're not alone.

• You can blame the economy
• You can blame politics
• Or you can blame the weather.

But I think it's something much bigger than that, and it's something within your control. In today's episode of the Business of Hearing Podcast, I cover this exact subject and share how you can strategically package your pricing to stop getting price shopped.

==

Learn more at www.businessofhearing.com

Work with Oli and his team at www.orange-gray.com

WhatsApp Oli directly at +1 (945) 228-7369.

Can you sense it? We're on the brink of significant change.

It seems like everything we've long accepted about audiology and hearing care is shifting rapidly. The ground beneath us is moving.

In this episode, I discuss four crucial areas to focus on so you can stay ahead of these changes, rather than being left behind.

We'll cover the impact of the baby boomer transition, the rise of Artificial Intelligence, the challenges in recruitment, and the wave of consolidation from large, impersonal groups.

If you own or operate a private practice hearing care clinic, this episode will resonate with you and offer practical insights on where to invest your time, energy, and resources to thrive in these transformative yet promising times.

***

The Business of Hearing podcast is delivered by industry marketing and growth specialist Oli Luke as he shares how private practice hearing care clinics can grow marketshare, intelligently play defense to market threat, and intelligently acquire more patients.

To learn more about the Business of Hearing, visit www.businessofhearing.com

To learn more about working with Oli and his team, visit www.orange-gray.com

Dr. Leah Guempel has an incredible story!

From starting as an audiologist and jumping straight into private practice, she has since grown through acquisition by buying two (large) practices in the past 4 years.

In this episode, Dr. Leah shares her story, how she achieved this and some of the biggest lessons from her journey of building a group of high-performing practices.

It was a pleasure to have Dan Martell join as part of the Inner Circle Book Club.

If you're unfamilar with Dan's work, he is the bestselling author of "Buy Back Your Time" and the #1 growth coach for business owners in the world. He is also the founder of Martell Ventures, a portfolio of companies that makes over $100M in revenue.

In this interview, he joined Phil M Jones to discuss the practical ways that busy practice leaders can buy back their time, better train their team and ensure that every minute of their day is being spent on the activities that matter.

There is so much value in this interview.

Enjoy!

Have you ever had a Prime Hydration drink?

Of course you haven't - you're not 14 years old!

However ...

When the two YouTubers KSI and Logan Paul launched this drinks brand last year - it well and truly took over the world, quickly growing to an eye-water valuation of $8.4B.

But how did they do it?

Well, they did something VERY intelligent that I want to talk about in this episode and share details of how you could take the same lesson and build it into your private practice.

Your website can be copied.

Your pricing can be beaten.

So how do you become uncopiable? In this episode of the Business of Hearing Podcast, Oli explains the three levels of value in the marketplace, what you do, what you know, and who you are, and why the most successful practices are the ones that build identity and trust that no competitor can touch.

Learn more at www.orange-gray.com

If your website feels more like an online brochure than a business growth tool, you're not alone. But the good news is, small changes can make a huge difference.

In this episode of the Business of Hearing podcast, Oli shares the five key strategies that the best-performing hearing care websites are using, based on an analysis of 116 real sites. 

Learn more at: www.orange-gray.com

Is your team a zoo? Nigel Risner thinks it should be - if you know how to lead it.

In this powerful and entertaining conversation, international speaker and author Nigel Risner breaks down his Zoo Keeper Communication Model - a game-changing way to understand and connect with anyone, whether you're managing a team, running a business, or trying to survive family dinner.

You'll learn:

✅ The 4 communication styles (Lion, Monkey, Dolphin, Elephant)

✅ How to identify your own dominant style

✅ What most leaders get wrong when managing people

✅ How to become a Zoo Keeper and lead with impact

✅ Real-life stories from Nigel's work with CEOs, schools, and global brands

If you've ever thought, "Why don't they just GET what I'm saying?" - this one's for you. 📚

Discover more about Nigel Risner: https://nigelrisner.com

If your schedule isn't full, your first instinct might be to blame marketing.

But what if the real problem is positioning?

In this episode of The Business of Hearing, Oli explains why many practices struggle to attract the right patients, not because of poor marketing, but because they haven't clearly defined who they're for.

You'll discover:

• Why "trying to appeal to everyone" is a fast path to mediocrity

• How to reposition your brand around your ideal patient

• The subtle mistakes that make strong clinics look generic

• A step-by-step way to clarify your offer and attract the right people

This isn't about asking harder, it's about creating an experience that naturally earns 5-star reviews.

In this episode of The Business of Hearing, Oli shares the simple (but powerful) shifts that turn ordinary patient experiences into glowing testimonials, without needing to chase, beg, or game the system.

You'll learn:

• Why review quantity matters less than quality (especially in AI search)

• The "banana rama" principle for building review-worthy moments

• Where most clinics go wrong when asking for reviews

• How to build a patient experience that earns reviews automatically

Marketing legend Marcus Sheridan joins Oli to unpack one of the biggest mindset shifts in private healthcare:

👉 Your business isn't just a clinic anymore — it's a media company.

In this bonus episode, they break down how patient behaviour is changing, why old-school SEO won't cut it, and what clinics must do to build trust before the first appointment.

You'll learn:

• Why YouTube is the most powerful platform for private practices

• How to out-position competitors before a patient ever calls

• What "They Ask, You Answer" really means in 2025

• How to stop being invisible online — and start owning attention

If you want patients to choose you before they ever meet you, don't miss this one.

The hearing care industry is changing fast — and the old ways of winning new patients aren't cutting it anymore. In this video, you'll discover the 3 major market shifts that are redefining how independent hearing clinics grow in 2025 and beyond. From shifts in patient behavior to changes in how people find and choose care, this is a must-watch if you want to stay ahead of the curve. 👂 Whether you're a practice owner, audiologist, or marketing lead, understanding these trends will help you make smarter decisions — and avoid falling behind. 📌 What we'll cover: – Why traditional marketing is becoming less effective – The platforms and strategies rising in influence – What today's patients really want when choosing a provider 👍 Like this video if you're focused on growth 📩 Subscribe for weekly insights on hearing care marketing 💬 Drop a comment: Which of these changes are you noticing most? #HearingCareMarketing #PrivatePracticeGrowth #PatientAcquisition #AudiologyMarketing #HearingClinicTips

You don't see the doubts.
The late nights.
The quiet moments where confidence slips and questions creep in.

From the outside, things might look like they're going well — but behind the curtain, it's messier. More human. More real.

In this episode, I open up about the parts of this journey I rarely talk about. The pressure to keep it all together. The fear of getting it wrong. The tug-of-war between building something meaningful and staying present in the moments that matter most.

There's no framework in this one. No perfect conclusion.
Just a reminder that if you're still figuring it out… you're not alone.

In this episode of the Business of Hearing podcast, we break down the four most important focus areas for private practice owners heading into summer 2025. With industry shifts, rising patient expectations, and changing marketing dynamics, it's never been more important to work on the business, not just in it. You'll learn: • What clinics should be prioritizing right now • Why admin overload is killing your growth • How to build a business that serves your lifestyle • The biggest mistakes clinics make when trying to scale

➤ Whether you're running a solo practice or leading a multi-location group, this episode will help you reset and refocus. 

👉 Get ahead of the curve at www.orange-gray.com #hearingcare #privatepractice #audiologybusiness #businessgrowth #clinicmanagement #scaleyourpractice #healthcaremarketing #bohpodcast #entrepreneurship #leadership

Google's AI Mode has officially rolled out — and it's not business as usual.

No more 10 blue links. No more relying on blogs to bring in a steady flow of traffic. This is a full-blown rewrite of how people search, discover, and decide who they trust.

In this episode, we break down what Google's AI changes actually mean for private practices, why most websites are about to get blindsided, and what smart clinics are doing to stay visible, valuable, and chosen in this new AI-first world.

You'll learn:

• What Google's AI Mode is and why it matters now

• How AI is changing patient behavior before they ever contact you

• Why trust and brand are your new SEO

• What to stop doing (immediately), and what to double down on

• The one platform that's only becoming more powerful: YouTube

If your strategy still looks like it did in 2023, you're already behind. This episode is your catch-up — and your wake-up.

In this episode, we take a closer look at earwax removal, one of the simplest but most underused lead sources in private hearing care.

While most practices see it as a time drain, Oli explains how to turn it into a consistent, scalable way to attract the right patients.

You'll hear about:

• Why earwax searches outperform hearing aid keywords

• How to attract the right volume without overwhelming your calendar

• What to include on your website to convert casual interest into bookings

Learn more at www.orange-gray.com

In this episode, we explore the role of proof and trust in private practice growth — and why saying "we're the best" just isn't enough.

Oli shares how to use credibility-building tools like testimonials, reviews, and storytelling to turn sceptics into loyal patients.

You'll hear about:

• The psychology of proof and how people decide who to trust

• Why most clinic marketing lacks credibility

• Practical ways to build authority without sounding salesy

Learn more at www.orange-gray.com

In this special 'Under the Hood' interview. Dr. Nancy Duncan interviews Dr. Heidi Hill of the Hearing Health Clinic (https://hearinghealthmn.com/).

In this discussion, they talk the good, the bad and the ugly of operating a practice and the ingredients of what a high-performing practice looks like.

In this episode, Oli shares a personal story that leads to a powerful lesson in patient loyalty and how email newsletters (done right) can drive long-term connection.

We explore how to turn routine emails into a personal, relationship-building tool that makes patients love your brand.

You'll hear about:

• The difference between transactional and emotional messaging

• Why most email newsletters are a waste of time

• A simple strategy for staying top of mind with your patient base

Learn more at www.orange-gray.com

In this episode, we unpack one of the biggest barriers to growth for private practices: not knowing who your ideal patient actually is.

Oli breaks down how a clearer patient profile helps you streamline marketing, improve conversion, and build a practice that grows on purpose.

You'll hear about:

• The difference between product-first and market-first thinking

• How to define your most valuable patient type

• What happens when everything aligns around who you're built to serve

Learn more at www.orange-gray.com

This was a little random.

Just me, my microphone and some top-of-mind thoughts about where we're at as an industry, where we're going, and what the future will look like.

If you fancy joining me as I rant and ponder, it's for you.

***

Learn more at www.orange-gray.com

Why Patient Numbers Are Falling — And What Smart Clinics Are Doing About It

Description:
In this episode, we explore why so many hearing clinics are seeing a dip in patient numbers — and what the smartest practices are doing to stay ahead.

From changing patient behaviours to marketing mistakes, Oli breaks down the real factors behind the trend and how to fix them before it impacts your bottom line.

You'll hear about:

• The hidden reasons why appointment numbers are dropping

• How to fix common gaps in your marketing funnel

• What proactive clinics are doing differently right now

Learn more at www.orange-gray.com

In this episode, we explore the decline of traditional SEO and what it means for businesses trying to get noticed online.

With the rise of AI-powered search and zero-click results, the rules of the game are changing. Oli breaks down what's happening behind the scenes — and what savvy marketers should be doing instead.

You'll hear about:

• Why SEO is no longer the guaranteed growth strategy it once was

• The impact of AI-generated answers and "search compression"

• How to adapt your marketing approach for the next shift

Learn More at www.orange-gray.com

In this episode, I share four bold predictions about the rise of AI — and how they could completely reshape how we communicate, market, and connect.

From voice replacing keyboards to ultra-personal AI companions, this is what the near future looks like.

It's coming fast — here's what to expect and how to stay ahead.

Learn more at www.orange-gray.com

Chris Ducker is a renowned entrepreneur, bestselling author, and personal branding expert. As the founder of Youpreneur®, he helps business owners build sustainable, future-proof brands around their expertise.

He's written "Rise of the Youpreneur" and "Virtual Freedom," both of which have become essential reads for entrepreneurs looking to scale their businesses while maintaining personal authenticity. Chris is also a sought-after keynote speaker, podcaster, and mentor, known for his practical, no-nonsense approach to business growth and leadership. 

Ahead of Chris Ducker joining us at Inner Circle Live 2025, I had the pleasure of sitting down with Chris to discuss his story, his books and the journey that has made him a multi best-selling author behind some of the most influential business books ever written. Want to join the Inner Circle? 

Visit www.orange-gray.com

In November, Google introduced 'AI Overviews' - the first step towards their 'Zero Click' aims. This has impacted our industry heavily.

By replacing our abilities to educate consumers, it's creating a squeeze and stopping people from getting to the bottom of the funnel as they're halted at the top.

In this episode, I share exactly what's happening and what you can do about it. 

Learn more at www.orange-gray.com

#hearingcare #audiology

In this video, I reveal three unique ideas to grow your hearing care practice—strategies you might not have considered yet!

Join me as I share actionable tips, practical advice, and innovative marketing techniques designed to help you attract more patients and stand out in the competitive world of hearing care. Whether you're a seasoned professional or just starting out, these insights can help transform your practice and boost your success.

Remember to subscribe for more tips on growing your hearing care business!

#HearingCare #PracticeGrowth #UniqueIdeas #HealthcareMarketing #PatientAcquisition #HearingAid #MedicalPractice #Innovation #HearingCareTips

💰 Is your hearing care practice sitting on hidden revenue? Most clinics are losing money without realizing it.

In this episode, uncover the exact areas to find extra profit and increase your bottom line—without working harder. Most hearing care practices leave money on the table because they don't track the right things. In this episode, you'll learn:

✔ The biggest hidden revenue streams in private practice
✔ The #1 mistake that's costing you money
✔ Easy ways to improve billing & coding efficiency
✔ How to increase profitability without selling more hearing aids

==

Learn more at www.orange-gray.com #HearingCare #PrivatePractice #Audiology #HearingAids #HiddenProfits

If your website was a staff member, would you give it a raise - or fire it? Most clinic websites are just sitting there, collecting dust. In this episode of the Business of Hearing Podcast, Oli breaks down what makes a website actually perform in 2025, and shares examples of clinics doing it right.

www.orange-gray.com

The difference between a provider having 20% of patients say yes to treatment versus 70% is massive.

A provider's help-rate is one of the biggest levers for success—allowing you to generate more revenue and achieve better outcomes without increasing patient volume.

That's why I want to share three simple changes you can make to get more patients to say yes—without requiring your providers to do anything differently.

They'll have the Midas touch (without changing anything that they're doing)

In this episode, I share three of them. 

Want more? Visit www.orange-gray.com

This is all about the details.

In this episode, I'm sharing three real-world, easy-to-implement strategies to minimize no-shows and cancellations—because even though they're often dismissed as "breathing room" in the schedule, they're actually a major missed opportunity.

By applying these three simple changes, you can keep your schedule full and your patients on track.

Learn more at www.orange-gray.com

Dr. Annette Stephenson is the owner of Cayman Hearing Center, and the only Audiologist on the Cayman Islands.

She joined Dr. Nancy Duncan for an 'Under the Hood' interview to learn her journey to breaking new ground, being the first and only Audiologist to a population of 100,000 people, and some of the biggest lessons on the journey.

Dr. Amit Gosalia is a well-renown Los Angeles-based audiologist with over 20 years of experience. Having served as President of the Arizona Speech-Language-Hearing Association and Chair of the American Academy of Audiology's Public Awareness Committee.

In 2024, he received the Clinical Excellence in Audiology Award from the American Academy of Audiology. He co-founded AudBoss, a platform supporting private practice audiologists in business management and professional development, and has since developed one of the most influential groups for Audiologists in the world.

In this interview, recorded in November 2024 - he joined me to share his story, how he found himself in Audiology, how he grew and exited his first practice (with the biggest lessons behind it) and where the future of Audiology is heading.

There's so much doom and gloom in this industry - it's painful.

Yet, I believe the opposite. In fact, I see 4 big reasons why private practice hearing care is about to enter a golden period for success.

In this episode, I share why this is, what these 4 reasons are, and you can decide whether the glass-half-empty people are right, or whether the future is bright.

Learn more at www.orange-gray.com