Charge your worth.
Put your prices up.
You're too cheap.
You're too expensive.
The dog grooming industry is full of pricing advice… but very little education.
In this episode, Karen strips away the noise and explains the pricing models every dog groomer should understand before changing a single price.
You'll learn why so many groomers accidentally undercharge from the very beginning, why simply adding £5 to your prices isn't a strategy, and how understanding your numbers can completely change the way you feel about pricing.
If pricing has ever felt overwhelming, confusing or emotionally draining, this episode will give you the clarity you've been looking for.
In this episode, you'll discover:
- Why pricing is a business skill—not a confidence issue.
- The difference between Cost Plus Pricing and Value-Based Pricing.
- Why most groomers apply pricing in the wrong order.
- Why social media pricing advice often creates more confusion than clarity.
- The truth about hourly rates and why they don't always reflect the reality of running a grooming business.
- Whether tiered pricing, dynamic pricing and geographical pricing actually work for dog groomers.
- How better pricing can help prevent burnout and create a genuinely sustainable business.
Pricing shouldn't feel like guesswork.
When you understand the numbers behind your business, you stop chasing everyone else's opinions and start making confident decisions based on facts.
Price Like A Pro, 7th - 13th September 2026
Join me for a 7-day workshop to finally get clarity, confidence & control over your Dog grooming prices before 2026 is out!
>> Join here
Want to dive deeper?
Watch Karen's free Dog Grooming Business Engine training here and discover the framework behind a business that supports your life instead of consuming it.
Want to build a calmer, more profitable dog grooming business?
The Dog Grooming Business Academy helps ambitious groomers master pricing, marketing, branding and customer experience so they can build a business that works for their life - not the other way around.
Enjoying the podcast?
If you're listening while grooming today, Karen would love to see what you're working on! Share a photo or selfie to your Instagram, Facebook or TikTok Stories, tag @thedoggroomingbusinessacademy, and she'll share your post. At the end of each month, one listener will receive a grooming goodie bag full of treats from some of Karen's favourite brands.
If you enjoy the podcast, please consider following, rating and reviewing the show. It helps more dog groomers discover the business education they never received in grooming school.
