The Business of Creativity series explores how creativity shapes iconic businesses, bold ideas, and cultural impact. Hosted by Sir John Hegarty, each episode features an iconic founder or creative leader, delving into how creativity has influenced their philosophy, product, brand, and way of working. From ideas and storytelling to design and innovation, creativity is the lens through which success is defined. In the age of AI, creativity is the true competitive advantage. This series celebrates the people who understand its power, and shows how creative thinking drives meaningful business success. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of The Business of Creativity, Sir John Hegarty sits down with Jane Rosenthal, Oscar and Emmy-nominated producer, co-founder of the Tribeca Festival, and the creative force behind films including Meet the Parents, The Irishman and Bohemian Rhapsody. Jane has spent decades bringing stories to life, but her most impactful project may not have been a film at all. In the aftermath of 9/11, she and Robert De Niro co-founded the Tribeca Festival to help rebuild lower Manhattan through culture, creativity and community. This conversation explores the power of storytelling to shape industries, cities and societies. Jane shares lessons from producing some of Hollywood's biggest films, why authenticity matters more than data, how great creative partnerships are built on trust, and why AI should be viewed as a collaborator rather than a threat. The discussion also dives into audience attention, mentorship, the future of entertainment, and why the most powerful stories are the ones that bring people together. ABOUT THE SERIES The Business of Creativity is hosted by Sir John Hegarty, one of the most awarded creative minds in advertising history. Each episode brings together founders, entrepreneurs and creative leaders who have used creativity to build category-defining businesses and reshape industries. Learn more about The Business of Creativity at: https://businessofcreativity.com 📩 New episodes weekly 👉 Subscribe for more conversations with the world's most creative business leaders 💬 Which insight from Gary changed how you think about business, creativity or AI? #janerosenthal #storytelling #creativity #leadership #filmindustry #tribecafilmfestival #entrepreneurship #ai CHAPTERS 00:00 Introduction: The Power of Storytelling 02:10 Growing Up Around Theatre & Creativity 03:37 Why Jane Chose Producing Over Acting 05:36 Her First Break in Entertainment 08:48 Lessons From Live Television & Sports 09:48 How Interesting Experiences Create Opportunity 11:06 Why Great Producers Follow Passion 13:06 Authenticity in the Age of Attention 15:19 How Jane Chooses Stories Worth Telling 16:50 AI, Technology & Creative Opportunity 19:02 Why AI Is Creating a New Creative Class 20:44 The Importance of Editing 22:46 Storytelling vs Audience Segmentation 24:18 Building a 35-Year Partnership with Robert De Niro 26:20 The Birth of Tribeca After 9/11 28:47 How Creativity Revitalised Lower Manhattan 29:54 Why Shared Experiences Matter 31:10 What Brands Can Learn From Entertainment 32:59 Why You Should Never Underestimate Your Audience 34:41 How Streaming Changed Storytelling 36:37 The Freedom of a Tight Brief 37:17 Why Constraints Create Better Ideas 37:47 Mentorship & Building Creative Communities 39:41 Optimism, Consolidation & The Future of Entertainment 46:00 Final Reflections Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of The Business of Creativity, Sir John Hegarty sits down with Gary Vaynerchuk entrepreneur, investor, CEO of VaynerX, and one of the most influential voices in modern marketing. From transforming his family's liquor store into one of America's first major e-commerce wine businesses to building a global agency network, Gary's career has been defined by one thing: seeing shifts in consumer behaviour before everyone else. This conversation explores the mindset behind disruption, why outsiders often have the greatest advantage, and how creativity becomes commercially valuable when paired with execution. Gary shares lessons from spotting the rise of social media, building communities instead of audiences, and why many companies still fail to truly understand their customers. The discussion also dives into AI, the future of creativity, the rise of analogue experiences, and why the people who thrive in the next decade won't be those who resist change — but those who learn to work alongside it. ABOUT THE SERIES The Business of Creativity is hosted by Sir John Hegarty, one of the most awarded creative minds in advertising history. Each episode brings together founders, entrepreneurs and creative leaders who have used creativity to build category-defining businesses and reshape industries. Learn more about The Business of Creativity at: https://businessofcreativity.com 📩 New episodes weekly 👉 Subscribe for more conversations with the world's most creative business leaders 💬 Which insight from Gary changed how you think about business, creativity or AI? #garyvaynerchuk #garyvee #johnhegarty #marketing #entrepreneurship #ai #creativity #brandbuilding #innovation CHAPTERS 00:00 Introduction: Gary Vaynerchuk's Creative Journey 01:47 From Liquor Store to Wine Pioneer 04:40 Creative Courage & Challenging Industry Norms 09:12 Seeing the Future of Social Media Early 12:27 Pattern Recognition & Spotting Paradigm Shifts 14:10 Building Movements, Not Just Brands 16:18 Why Most Companies Disrespect Their Customers 20:01 Dyson, Uber & The Value of Saving Time 24:38 How Gary Built VaynerMedia 29:00 Creativity, Execution & Opening Doors 30:33 Why Outsiders Have an Advantage 34:21 AI, Disruption & Reinventing Your Business 36:31 The Rise of Digital vs Analogue Experiences 38:07 Why Everyone Must Become a Maker 39:06 Creativity, Commercial Success & Execution 41:15 Optimism as a Creative Superpower 41:58 The Biggest Lie in Marketing 45:01 AI, Opportunity & The Future of Work 46:45 Final Thoughts Learn more about your ad choices. Visit podcastchoices.com/adchoices