The Business of Basketball podcast educates basketball enthusiasts on diverse career paths within and beyond the sport for a sustainable future in the industry.
Featuring a mix of guest appearances from young enthusiasts to professional athletes who found success, and solo shows with Misha, The Business of Basketball Podcast will enlighten and empower individuals at all stages of their basketball journey. It offers comprehensive knowledge and insights into the myriad of career opportunities within and adjacent to the sport of basketball.
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How to Become a FULL-TIME Basketball Trainer (What Most Trainers Don’t Know)
Saturday, April 11, 2026 • Duration 33:12
Want to turn basketball training into a real career?
In this episode, I sit down with Justin Bright, founder of Humble Development, who recently opened a 15,000 sq ft training facility in Brooklyn in partnership with Made Hoops.
He breaks down what it actually takes to build a career in basketball beyond playing — from becoming a skills trainer, to leading a team, to scaling a business in the industry.
From what separates great trainers from the rest, to why most training doesn’t actually translate to the game, this episode gives a practical look at how to build something sustainable in basketball.
Chapters
00:00:00 Intro + meeting Justin Bright
00:02:20 Growing up in Brooklyn + community influence
00:04:15 Visiting Jamaica + learning from his father’s legacy
00:07:15 What makes a great trainer?
00:11:50 What’s missing in basketball training today
00:13:20 What parents should look for in a trainer
00:13:52 U.S. vs overseas development systems
00:16:22 What separates high-level athletes from everyone else
00:21:31 When Justin knew he could do training full-time
00:22:47 How the Made Hoops partnership came together
00:25:52 What it takes to lead a team
00:30:08 Advice for trainers trying to grow
📲 Follow The Business of Basketball:
Instagram -https://www.instagram.com/businessofbasketballpod/
YouTube - https://www.youtube.com/@UC6Bwr2Tyx3vuNNSfqdR5rUg
📲 Follow Justin:
Instagram -https://www.instagram.com/humblestudd/
🎯 About the show:
The Business of Basketball is the podcast that helps you land your dream job in basketball by breaking down real pathways, strategies, and stories from people working in the game.
How One Woman Is Saving Women’s Basketball History
Saturday, December 13, 2025 • Duration 48:22
Cultural archivist, artist, and coach Jeannine Kayembe Oro is building something the basketball world has never had: a museum dedicated to Black women’s basketball history — from the Tribune Girls and early Philly basketball to the WNBA era and beyond.
In this episode, Jeannine explains why preserving this history matters, how coaching young Black girls exposed a deeper problem of representation beyond the athlete, and what it really takes to build an institution without a blueprint and finding funding to execute the vision.
Jeannine breaks down:
◼️ How her immigrant upbringing shaped her mindset
◼️ What the museum will be
◼️ The decades the museum will cover
◼️ The nuance behind records and recognition — including the conversation around Lynette Woodard and the NCAA timeline
◼️ Grant-writing best practices: how to be specific about audience, impact, and execution
0:00 The Need for a Black Women's Basketball Museum
0:59 Introducing Guest Janine Kayembe Oro
1:12 Early Life and Childhood Influences
1:44 The Spark: A WNBA Family Member and First Collection Piece
5:25 Immigrant Background and the Spirit of Service
8:53 The Pivotal Moment: Coaching and Inequity in Women's Basketball
11:44 Challenges of Building a Black Initiative and Fundraising
14:29 Vision for the Black Women's Basketball Museum
18:57 Uncovering 100 Years of Black Women's Basketball History
25:01 Unsung Heroes and Legacy Builders in Basketball
26:50 The Business Behind the Museum: Funding and Grants
30:26 Grant Writing Best Practices and Narrative Change
32:28 Elements of a Successful Museum
34:25 Basketball's Impact on Identity and Culture
38:48 Creative Pathways in Basketball: Beyond the Traditional
41:47 An Inspiring Message to Young Black Girls in Basketball
43:01 How Basketball Saved My Life
45:20 Support the Black Women's Basketball Museum
Support + Follow Jeannine
◼️ Instagram: @bwbbmuseum
◼️ Donate to the museum - https://gofund.me/583ca6c8f
Want more behind-the-scenes + extended moments?
Join The Business of Basketball Patreon for:
◼️ Behind-the-scenes clips from recordings
◼️ Extended cuts + moments that didn’t make the public episode
◼️ Early episode drops + guest reveals
◼️ Private community discussions
◼️ Episode breakdowns (lessons + takeaways)
👉 Join here: https://www.patreon.com/businessofbasketball?vanity=user
What are your thoughts? #basketball #nba #sports
Tuesday, October 28, 2025 • Duration 00:32
Did you hear about this league? What are your thoughts? #basketball #sports #women #podcast
AND 1 is back? #basketball #sports #podcast #hiphop
Friday, October 10, 2025 • Duration 00:58
“Philly is a women’s sports town.” #podcast #basketball #interview #sports
Friday, October 10, 2025 • Duration 00:56
Learn how Jen Leary turned one idea into a thriving women’s sports community.
How to Turn Fandom into a Basketball Career
Friday, October 10, 2025 • Duration 41:35
⏱️ Timestamps
00:02 Meet Jen Leary: Building a Women's Sports Movement in Philly
00:53 The Birth of Watch Party PHL: From COVID Isolation to Community Hub
03:30 Overcoming Doubt: Jen's Journey from Past Startup to Women's Sports Advocate
04:54 The Entrepreneurial Spirit: Creating a Welcoming Space for All Sports Fans
06:29 Building Community: Creating a Safe and Inclusive Space for Women's Sports
09:26 Vision for the Future: Building a Women's Sports Hub Beyond a Bar
11:56 From Watch Parties to a Hub: Securing Investment and Building the Dream
15:26 Securing Investment: Building a Strong Team and Showcasing Authenticity
19:51 Navigating Business Logistics: Team Building, Planning, and Investor Relations
23:09 Philly's W-N-B-A Team: Preparing for the Future of Women's Sports
26:51 Building Community Through Social Media: Jen's Tips for Success
31:38 Sustainability in Women's Sports: Balancing Passion with Career
33:28 The Future of Watch Party PHL: Remaining Authentic to Philly's Culture
34:04 Basketball's Impact: Finding Community and Making New Friends
35:05 Advice for Launching a Sports Business: Build Trust and Community First
36:46 Going Viral: How a Shirt Became a Symbol of Philly's Women's Sports Scene
Episode Summary
In this episode of The Business of Basketball, host Misha Horsey sits down with Jen Leary, founder of Watch Party PHL — Philadelphia’s first women’s sports bar and community hub.
What started as small monthly watch parties quickly became a city-wide movement. Jen has raised nearly $100,000 in crowdfunding, earned Best of Philly 2025, and is preparing to launch a permanent hub in spring 2026 — all while helping position Philly for the arrival of its new WNBA team in 2030.
Together, Misha and Jen break down the mindset, strategy, and business behind turning a passion for women’s sports into a sustainable brand and thriving community.
🔑 You’ll Learn
How to turn an idea into a movement – from grassroots events to a recognized brand.
The business behind women’s sports culture – what it takes to build something sustainable.
Why Philly is ready for its WNBA moment – and how Watch Party PHL is shaping that future.
🧠 Episode Highlights
The moment Jen realized Philly needed a women’s sports space.
The power of community funding and authentic storytelling.
Why basketball and the WNBA are leading the women’s sports movement.
How to pitch investors and position your vision for long-term success.
What to expect from the Watch Party PHL Hub launching in 2026.
👇 Connect with Jen Leary
🌐 Website: watchpartyphl.com
📸 Instagram: @watchpartyphl
Inside the AND1 Comeback: How Streetball Built Basketball Careers
Wednesday, June 25, 2025 • Duration 39:01
⏱️ Timestamps
2:25 Choosing to Work in Basketball
3:42 How The Rucker brand led to a job with Converse
6:32 Joining AND1 during their reintroduction phase
7:31 AND1’s partnership with Walmart
10:55 How AND1 is Backing HBCUs
12:58 AND1 expansion into women's hoops
14:37 How to Build Your Brand in 2025
17:07 And 1's plan for growth
18:51 The meaning behind AND1’s logo
22:00 What they look for in new talent
26:37 Rucker Park’s legacy and growing The Rucker brand
29:38 The skills that helped him build his career
31:57 Grateful for the game segment
36:06 AND1 tour and upcoming events
Who remembers waiting for the next AND1 mixtape to drop? Or proudly repping the OG trash talk tees and red Tai Chi shoes? In this episode of The Business of Basketball, we're talking about AND1's legacy and how they're keeping the movement alive for a new generation.
Brand director of AND1, Dexter Gordon, shares how streetball culture has changed, how their marketing and branding has evolved with it, and what they're doing next — from partnerships with HBCUs to investing in women's streetball. You’ll also hear how worked his way up in the industry to work with multiple iconic brands like Converse and Rucker Park, and the moves that’ll help you do the same!
Connect with Dexter Gordon: https://www.instagram.com/d_gordon33/
Connect with AND1:
Website: https://and1.com
Instagram: https://www.instagram.com/and1/?hl=en
TikTok: https://www.tiktok.com/@and1
YouTube: https://www.youtube.com/@and1basketball
#podcast #streetball #basketball #education #career
The Business Behind Basketball Products
Friday, June 13, 2025 • Duration 35:39
The hardest part about making your own basketball? Knowing where to start. This episode with Tari Wright, founder of Not Wright Brand, gets into the process, the challenges, and the mindset it took to launch a new product. From funding to manufacturing, he breaks down how he brought his vision to life and built the first Black-owned basketball business.
We talk about the move that gave Not Wright Brand real momentum, what it takes to land partnerships, and how he got people to pay attention to his brand without a big budget. Listen now to learn how to break into a tough industry your own way!
Topics discussed in this episode:
Not Wright Brand’s origin story
First steps to creating a basketball product
Setbacks in the manufacturing and certification process
Funding and cost of development
How he landed his first partnerships
Distribution, retail and wholesale pricing
Marketing strategies and self-promotion
Growing the brand with more products
Tips to secure funding and store placement
How to overcome self-doubt and skepticism
Shop Not Wright Brand: https://notwrightbrand.com/
Connect with Not Wright Brand on Instagram: https://www.instagram.com/notwrightbrand/
Get in touch with Tari Wright: notwrightbrand@gmail.com | 267-455-7366
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https://www.patreon.com/businessofbasketball
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