Explore every episode of the podcast The Business Of

Can one person build a billion-dollar company with AI? The tools have expanded what a single founder can do, but how realistic is a “one-person unicorn”? 

David Burt, Director of Entrepreneurship at UNSW Sydney, works with thousands of entrepreneurs through the UNSW Founders program. In recent investment cohorts, solo founders jumped from 5% to 20% of the group. Startups today can be built faster than ever, but David says investors still look closely at the team behind the product. 

David explains how small teams can use AI tools, what investors want to see, and why established leaders should start experimenting now. 

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Want to hear more about startups? Listen to our episode with Roby Sharon Zipser, the founder of Hipages, an online marketplace for tradespeople and people who need them. 

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Professor Fahim Khondaker, and the transcript can be found on our website. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

What sets your business apart when your competitors all have access to the same AI capabilities?  

AI is the biggest technological shift of our generation, and it could completely revolutionise your business. But simply bolting AI tools onto your pre-existing workflows won't give you a competitive edge. So how can you re-design how you work, with AI in mind?  

UNSW Business School Dean Proessor Paul Andon says, "the trap is rushing straight into application. We need to think first, act next."  

If the future of work is AI-driven, how will you adapt? 

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Interested in hearing more about AI and work? Listen to our episode with Scientia Professor Toby Walsh, Chief Scientist at the UNSW AI Institute   

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Professor Fahim Khondaker, and the transcript can be found on our website. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

For generations, the roadmap to the “Australian Dream” was linear: get an education, work hard, buy a house, and set yourself up for life. But today, even high earners find themselves at the mercy of a skyrocketing property market.  

If you’re finding it harder to buy assets, spend, and invest, plus wealth is tied up in older generations, what does that mean for the future of our economy? 

UNSW Vice Chancellor’s Professor Richard Holden warns that when the dream of homeownership feels out of reach, it could trigger a bigger psychological shift. "If people think that they're never going to own a home, never going to be able to build wealth, and don’t have a stake in their future, then that's a very damaging thing."  

If you can't rely on bricks and mortar to build wealth, how do you get ahead? 

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Interested in hearing about how businesses are reacting to the housing shortage?  Listen to our episode with UNSW Professor Philip Oldfield.  

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Dr Juliet Bourke, and the transcript can be found on our website. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

When did you last give your finances a proper health check? If the answer is “I’m not sure”, you’re not alone.  

A staggering 45% of Australian adults lack the basic financial literacy needed to navigate today’s economic and financial world. Millions of Australians aren’t confidently able to manage savings, tackle debt, or grasp how shifting interest rates impact them. Gaining a clear picture of the economy is essential for you to make the best possible choices with your own money.  

We’ve entered an era of "frictionless" spending, where digital taps and "buy now, pay later" tools make money feel invisible. UNSW Economics Professor Isabella Dobrescu breaks down why this convenience could be working against you, and how you can get a handle on your finances. 

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Need to sharpen your financial literacy? Access evidence-based learning through RBA Education Resources or visit Moneysmart, a free, independent site managed by ASIC to help you make informed financial decisions. 

Want to hear more about the future of money? Listen to our episode with UNSW Scientia Professor, Richard Holden.  

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Dr Juliet Bourke, and the transcript can be found on our website. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

See omnystudio.com/listener for privacy information.

"Even something as innocent as joint finances, joint bank accounts can so easily be flipped and weaponised.”  

A joint bank account. A new company registration. Signing on the dotted line for a family trust. When you build a life or a business with a partner, combining your money feels like the ultimate team move. But what happens if things take a wrong turn?   

In Australia, 16% of women and 8% of men experience intimate partner financial abuse. UNSW Professor Ann Kayis-Kumar explains how easily standard financial structures can be manipulated for financial abuse.   

Founding Director of the UNSW Tax and Business Advisory Clinic, Professor Kayis-Kumar, shares the simple steps you could take to check your financial safety. And for professional advisors, hear the crucial workplace practices you can put in place to ensure you aren’t facilitating the abuse. 

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Need help? You can reach out to 1800 Respect (1800 737 732), a 24/7 free, national domestic violence hotline. For help navigating financial safety, contact Financial Abuse Service NSW at Redfern Legal Centre.  

Want to ensure your customer data is actually safe? Listen to our episode with Laura Newton, Regulatory Lawyer and Cyber Incident Response Lead at Herbert Smith Freehills. 

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Dr Juliet Bourke, and the transcript can be found on our website. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Have you noticed White Fox Boutique billboards and bus wraps popping up everywhere lately?  The teen fashion favourite is making a very calculated move, and the new social media ban has everything to do with it. 

With Australia’s new under-16 social media ban, millions of young teens are locked out of their favourite platforms. Savvy brands are pivoting fast, turning from algorithms to real-world engagement.  

UNSW Business School’s Associate Professor Carmen Leong says, this ban is forcing a total reset of the marketing ecosystem. The race is officially on to find entirely new ways to meet the next generation where they are. 

Find out what the ban means for the future of the creator economy, and what your business can do to stay ahead.  

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Interested in brand disruption? Listen to our episode with James Cridland, editor of PodNews. He explains why podcasting was the ultimate disruptor in the marketing world.  

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Dr Juliet Bourke, and the transcript can be found on our website. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

A green tag. A leafy logo. A tagline promising  "eco-friendly," "recycled," or "low-impact." If you’re a conscious consumer, you’re adding that to your cart because you want to make better choices for the planet.  

But what if the product inside doesn't match the promise on the packaging? From fashion houses to investment funds, everyone is racing to go green. But when are these environmental buzzwords accurate? 

UNSW Law and Justice academic Dr Riona Moodley says consumer watchdogs are cracking down on greenwashing. And some of Australia’s biggest brands are being caught out.  

So, what do brands need to know to be truly sustainable? And as a consumer, how do you spot the marketing spin? 

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Interested in hearing about how one entrepreneur turned her frustration with greenwashing into a movement for change? Listen to our episode with Lottie Dalziel, founder of Banish. 

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Dr Juliet Bourke, and the transcript can be found on our website. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

It looks like your CEO. It sounds like your CEO. It isn't your CEO. And millions of people just watched it. 

"You can easily just pay a subscription of $20 and create a fake of a brand," says UNSW Business School’s Associate Professor Eric Lim. That's the reality of a deepfake threat, and it’s already happening – from cloned voices to viral fake news reports. 

A business can spend decades building its reputation, only for an AI clone to hijack it in seconds. Deepfakes are now so ingrained in our online world that it's hard to tell what's real, and what's a convincing scam. 

You can't stop AI fakes from being made, and A/Prof. Lim says detection tools will always be one step behind. He says the strongest defence has nothing to do with technology, "you start with the individual, because that's the only defence that you can control." 

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Want to hear more about how AI decides what you pay? Listen to our episode with Associate Professor Sam Kirshner. 

The Business Of podcast is brought to you by UNSW Business School, produced with Deadset Studios. It’s hosted by Dr Juliet Bourke, and the transcript can be found on our website. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

“The real threat isn’t a machine replacing you...it’s a competitor using AI to outpace you.” 

If you’ve been weighing up how to bring AI into your workplace but are hesitant on how to do it, you aren’t alone. 

Australia’s leading AI scientist, Scientia Professor Toby Walsh, Chief Scientist at the UNSW AI Institute says that, by handing AI your dull, repetitive tasks, you can focus on high-level decisions that actually drive growth.  

Learn how to invest in an AI-literate workforce and why your human skills are about to become your most valuable asset. 

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Interested in how AI is disrupting other industries?  Listen to our episode with UNSW alum Jackie Rabec, co-creator of ThinkMD ai, an app revolutionising healthcare. 

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Dr Juliet Bourke, and the transcript can be found on our website. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Where do you typically log on for work?  

For many people, it’s no longer a simple answer. A few days at home. A few in the office. A routine that shifts depending on the week, the workload, and when your dishwasher repair person is arriving.  

Hybrid work promises more balance. But it also brought a new set of problems. 

How do you stay focused when you are always contactable? How do you switch off when work is always within reach? And for leaders, how do you build a cohesive team, when your people are scattered?  

UNSW Scientia Professor Manju Ahuja has spent years researching how flexible work is shaping decision-making and relationships, and how to reclaim the flexibility that was supposed to make work better.  

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Interested in how to create better, healthier workplaces? Listen to our episode with UNSW Associate Professor Carlo Caponecchia on psychosocial safety at work. 

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Dr Juliet Bourke, and the transcript can be found on our website. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

At the start of the 2017 AFL season, the Swans were in serious trouble. After reaching the Grand Final the year before, expectations were sky‑high. Then came six straight losses. Confidence fell, pressure mounted, and nothing seemed to work. 

So where do you begin as a leader when everything is going wrong? 

Former @sydneyswans head coach John Longmire says a series of critical decisions helped turn the season around. He shares the non‑negotiables he relies on to motivate teams, rebuild belief, and create cultures that perform under pressure. 

Now working with the Sydney Swans Institute, John partners with leaders across sport and business to lift performance and sustain it. 

If you’re leading a team through uncertainty, or looking to raise your own performance, this episode offers a practical and proven leadership playbook. 

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John Longmire is facilitating a special short course on leadership with AGSM at UNSW Business School on 12 May, 2026 – register here. 

Interested in the business of sport? Listen to our episode with Drew Arthurson, Chief Operating Officer at Sydney Swans. 

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Dr Juliet Bourke, and the transcript can be found on our website. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

We’re living longer, but not all those years are healthy ones. In Australia, there’s now roughly a 12-year gap between how long we live and how long we live in good health – meaning many of us can expect a decade or more of life with health problems. So, how can we shrink that gap?

UNSW Scientia Professor Kaarin Anstey is one of the world’s leading experts on cognitive ageing and dementia prevention. She explains why brain health is key to ageing well, and how demographic shifts are transforming workplaces and opening new markets in the ‘brain economy’.

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.

The transcript and show notes can be found on our website here.

Listen to our episode with Aware Super’s Katrina McPhee here.

Want to follow the latest research and news from UNSW Business School and AGSM @UNSW Business School and subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to new episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube.

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

See omnystudio.com/listener for privacy information.

Pet ownership is booming – and so is the business behind it.  

From birthday parties for pets to organic food and premium grooming, consumers are spending big to keep their animals healthy and happy. So why are people so invested in their pets?  

AGSM @ UNSW Business School MBA alumna Anneke van den Broek is the CEO and founder of premium pet-care brand Rufus & Coco. She explains our changing relationship with our pets and how it’s reshaping the multi-billion-dollar industry.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

  This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

  The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

What if you paid a different price for the same product – not because of demand, but because of your data.
Prices change, whether it’s annual sales or seasonal variability. But what happens when AI sets the price – not just for the market, but for you?

“The scope and the scale and the pervasiveness down to the individual with personalised pricing is pretty unprecedented.” 

UNSW Associate Professor Sam Kirshner explores the trade-off between personalisation and privacy, and the importance of responsible AI use as companies employ new personalised pricing models. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.

The transcript and show notes can be found on our website here.

Listen to our episode on how AI is reshaping the way we work with Professor Frederik Anseel here.

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to new episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube.

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

See omnystudio.com/listener for privacy information.

Millions of people lack access to reliable healthcare. Can technology help bridge global healthcare gaps?

Dr Jackie Rabec (AGSM MBA 2020) is co-founder of MedTech company ThinkMD.ai, which builds tools that put a doctor’s expertise into the hands of frontline healthcare workers. She explains how the company is bridging health divides in low-income countries where doctors are scarce, and what technology could mean for healthcare all around the world.

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.

The transcript and show notes can be found on our website here.

Listen to our episode with Australian med tech entrepreneur Hayley Saddington here.

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to new episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube.

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

See omnystudio.com/listener for privacy information.

Burnout has gone from a buzzword to a business risk.  

According to the latest Women’s Agenda Ambitions Report, 72% of women say they’ve experienced burnout in the past year. It’s no longer just a personal struggle—it’s a workplace crisis. So what’s driving this rising tide of exhaustion?  

Angela Priestley, co-founder of independent news platform Women’s Agenda, shares the findings of their 2025 report, exposing the pressures pushing employees to breaking point and what leaders can do to stop it. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

You can read the full 2025 Women’s Ambition Report here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

That satisfying ding when you scan your rewards card. The little thrill of watching points accumulate. The smug satisfaction of using miles for a "free" flight. Sound familiar? 

We're all players in the massive loyalty program game—whether we're collecting coffee stamps, airline miles, or cashback percentages. But here's the million-point question: Who's really winning? 

Is that loyalty card in your wallet a golden ticket to genuine value, or are you just a willing participant in the most sophisticated customer retention scheme ever devised? 

Steve Hui, founder of iFLYflat, explains the psychology behind those irresistible point systems, the real mathematics of "free" rewards, and the critical difference between programs that genuinely reward customers versus those that incentivise loyalty more than deliver true benefit. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Loneliness is quietly affecting workplace productivity more than many organisations realise. 

Despite being more digitally connected than ever before, many employees today report feeling isolated, unsupported, and burned out. This isn't just impacting individuals – it's costing businesses financially, and damaging workplace culture and team cohesion. 

From performative perks to genuine peer connection, clinical psychologist Dr Zac Seidler unpacks how tech and hybrid work blur boundaries, why men are especially lonely, and what’s missing in our approach to employee wellbeing. 

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Please note, this episode contains references to suicide and stillbirth. Please take care while listening. 

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Listen to our episode on creating healthier workplaces with psychosocial safety expert Carlo Caponecchia here.  

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

You don’t become a globally renowned designer by accident. But if you ask Sibella Court, one of Australia’s most sought-after stylists, she never had a master plan to make it big. 

From global brand campaigns to bestselling books and hit TV shows, Sibella built a design empire balancing great instincts, good relationships, and sound commercial judgement.   

Her approach to business is somewhat unconventional, but it is a masterclass in backing yourself, building a brand organically, and knowing when it’s time to move on. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Listen to our episode about blending creativity and commerciality with Alexandra Smart here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Could collaborative consumption be the cure for our throwaway culture? Robert Chan, the managing director of car-sharing platform Turo, believes we're on the brink of an ownership revolution. 

“The average power drill is only on for 13 minutes of its life. You don't want (to buy) the power drill; you want (to fix) the hole in the wall. How do we get the benefit without having all the stuff is really what the sharing economy is trying to do.” 

From rideshares to designer handbags, power tools to luxury getaways, the sharing economy is rewriting the rules of how we consume. But as Robert explains, behind the success stories lie a complex web of challenges that can make or break these platforms. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Listen to our episode with Roby Sharon-Zipser about how he started hipages, a digital marketplace that connects tradespeople to homeowners, here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

The social impacts of Australia’s housing crisis are well documented, and we’re starting to feel its effect on business.  

“We know in Sydney, for example, the housing crisis costs the economy $10 billion a year. So it is not just a social crisis, it's a productivity and economic crisis as well.”   

Professor Philip Oldfield, Head of School at UNSW Built Environment, explains how a lack of affordable housing near major employment hubs is impacting the people who work there, and how businesses can build better workplaces.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

AI is revolutionising the way we work – automating everything from email creation and data analysis, through to medical diagnostics. But does faster really mean better?  

As businesses chase efficiency, are we measuring productivity in the right way – or just the easiest way? 

The Dean of UNSW’s Business School, Professor Frederik Anseel, says true productivity isn’t about hours worked; it’s about impact. With technology handling more and more of the routine, the real value may lie in creativity, problem-solving, and big ideas. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke. 

The transcript and show notes can be found on our website here. 

Listen to our episode on ‘The Business Of AI’ with Founder and CEO of Ethical AI Advisory, Catriona Wallace here.  

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Every second, 12 tonnes of plastic are manufactured globally, and millions of tonnes end up as waste.   

For entrepreneur James Lancaster, this stark reality drove him to create Renew IT, a company dedicated to sustainability, in a bid to tackle the problem head on.  

What started as a recycling business that generated value from discarded electronics became a passion. After a decade of recycling old office printers and monitors, Renew IT partnered with UNSW to develop world-first technology that turns e-waste plastic into 3D printer filament.  

James believes the solution to our global waste issue lies in innovative technologies. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

For more information on Renew IT check out their website.  

Listen to our episode with Lottie Dalziel on how she created her sustainable startup, Banish, here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

See omnystudio.com/listener for privacy information.

The global cricket market is booming. It’s projected to be worth 6.1 billion dollars this year. 

And while traditional revenue streams such as broadcast rights, sponsorships, and ticket sales still drive the cricket business, it’s the shortened T20 format that’s drawing in new revenue and new fans. 

Former cricket star turned commentator Lisa Sthalekar explains the lucrative business behind one of Australia’s favourite sports and what it can teach you about your company. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

You can listen to our episode with Drew Arthurson from the Sydney Swans here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

See omnystudio.com/listener for privacy information.

"Do you have cash?" It's a question that's becoming increasingly rare in 2025. Nowadays, many of us prefer the convenience of digital wallets over physical cards, not to mention banknotes and coins. 

According to Richard Holden, an economist and UNSW Scientia Professor, we're moving towards a "functionally cashless" society, with the costs associated with carrying cash on the rise. 

But what does this shift mean for businesses? And how can we ensure a smooth transition that doesn't leave anyone behind? 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke. 

The transcript and show notes can be found on our website here. 

Interested in reading more insights from Scientia Professor Richard Holden? Check out his website. 

And if you’d like to hear our episode with Hayden Smith from Pearler, you can find that here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Podcasting has completely reshaped the audio landscape, pulling audiences away from other media and into a space where brands, businesses, and creators can connect directly with engaged listeners. 

Today, companies are leveraging podcasts as a powerful marketing tool—leveraging the medium’s popularity as an accessible platform for authentic storytelling.  

James Cridland is the editor of Podnews, a world-leading podcast industry newsletter and he’s been tracking the rise of on-demand audio since the early 2000s. His advice for standing out in an increasingly crowded space? Focus on the fundamentals. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Interested in reading more podcast insights from James? Subscribe to Podnews.  

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

In 2018, Lottie Dalziel scribbled down a New Year's resolution: Do better for the planet. Unlike most of us, she actually followed through. 

Frustrated by the lack of practical and authentic eco-friendly products on the market, Lottie decided she’d take matters into her own hands. While most startups take years to refine their product, test the market, and strategise their launch, Lottie built Banish – a marketplace and education platform focused on environmental responsibility – in just two weeks. 

Her secret? A low risk, cost-effective approach and a willingness to let her customers feedback shape the start-up... This is how she turned a gap in the market into an expanding business.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

For more information on Banish check out their website or grab a copy of Lottie’s new book ‘365+ Ways to Save the Planet and your Money at the Same TIme’.  

If you want to hear Lottie speak further on sustainability, subscribe to Banish’s podcasts; ‘How To Save Our Planet’ and ‘Sustainability Further’. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Apple doesn’t sell computers. It sells creativity.  

Or maybe it’s more accurate to say people don’t buy computers, they buy the story a company tells about them – that they’re creative, clever, responsible, or anything else that might matter.  

Shane Currey, the founder of PRIME Collective Australia, learned this while working in the luxury brand space – without a powerful story behind a brand name, a laptop is just a laptop. 

So how do you tell stories people want to believe?  And what about the stories you tell about the people within the business? Shane says the right narrative can be a ‘weapon of mass alignment,’ and he can help you point your people in the same direction.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Game days start hours before the opening siren for Sydney Swans’ COO Drew Arthurson. His game prep usually includes hosting corporate events. And sometimes making coffee for the players.  

Everyone in the organisation has their own game-day rituals, but when you break it down, it’s the art and science of how individuals do their best work. 

Elite performance is what everyone at the Sydney Swans strives for, regardless of their role. Drew explains the key leadership principles underpinning that shared goal. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke. 

The transcript and show notes can be found on our website here. 

If you're interested in hearing more about the business of sport, we know you’ll enjoy our episode with Darren Werner, the Head of Marketing at Kayo Sports. Listen here.  

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

For decades, the world’s best brands have refined their techniques to reach new consumers and create loyal, life-long customers. But the modern consumer is smart and informed, maybe even cynical. So how do you grow your business without resorting to manipulative psychological tactics? 

Consumer behaviour expert Professor Nitika Garg says the key to earning consumer loyalty is authenticity and a holistic approach to your brand’s identity.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke. 

The transcript and show notes can be found on our website here. 

If you want to learn more about marketing – its potential ethical pitfalls and how to avoid them – you'll like our episode with marketing expert Dee Madigan. You can find it here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

How can brands connect with the next generation of consumers?   

It's a question on the minds of many, especially in a bustling online marketplace. Yet, only a few have cracked the code. 

While most organisations have jumped on social media in a bid to attract young consumers, what they haven’t done – according to Sam Koslowski, co-founder of youth media brand The Daily Aus – is taken the time to truly understand their audience.  

TDA is doing things differently, and its unique approach to audience building has seen it evolve into a trusted media brand that reaches half a million people every day.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Lights... Camera... Spreadsheets?

Emile Sherman and his production company See-Saw Films have produced some of the most beloved films and TV shows of the last few decades, including The King’s Speech, Lion, Heartstopper and Slow Horses. It’s a job he loves, but it’s not all glitz and glamour. In fact, it's similar to running a business in almost any other field... 

Whether you're trying to spot the next big thing or learn when to say “no” to the big money, running a production company is far more business than “show.” Emile explains how he and his business partner Ian Canning transformed See-Saw from a scrappy startup into a global production house, how their early bid for independence informed the way they work today, and why the risky decision is often the smartest one.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. 

This episode is hosted by Dr Juliet Bourke, with insights from Professor Claire Annesley. 

The transcript and show notes can be found on our website here. 

You can listen to Emile's podcast Principle of Charity here. He also has The Sandbox: A See-Saw Podcast On Creativity which you can find here.

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

‘Dreaming is such an important thing. You have to have space to imagine what something could be.’ 

Carving out the time and space to imagine and ideate is crucial for all business leaders. The development and growth of their companies depend on it.  

And for contemporary artist Ramesh Nithiyendran, finding time to ‘daydream’ is only possible with the strong infrastructure he’s built around himself and his practice. 

Across the first decade of his professional career, Ramesh built a successful art practice by treating it like a startup - reinvesting profits, building infrastructure, and thinking carefully about his brand. He peels back the curtain of the creative industries, talking everything from seeking funding and finding an accountant, to what it means to build a sustainable creative business while maintaining your artistic vision.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Claire Annesley. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

See omnystudio.com/listener for privacy information.

At seven years old, Hayley Saddington experienced an incident that became the catalyst for her whole career. 

Decades later, Hayley founded two companies – HALO Medical Devices and PeakMedical – but she’s not your typical tech entrepreneur. For one thing, she doesn’t come from a tech background. 

Both companies have tested her patience, her drive and her sleep schedule, but her deeply personal purpose has kept her going. And as a mentor to budding entrepreneurs, Hayley wants to help others determine their purpose and find that same drive to succeed in business. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

It’s the early 2000s, and Roby Sharon-Zipser just wants his internet connection to cover his whole house. He’s on his hands and knees, trying to thread a cable through a hole in the floor, caked in white dust when he realises... I need some help! 

In that moment, the idea for hipages was born. And over 20 years later, it’s transformed from a Yellow Pages-style home improvement directory to an app-based marketplace, connecting tradies and homeowners right across the country. 

Roby explains how playing the long game has positioned it as one of the go-to names in its field.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

We’re finalists in the 3rd Annual Signal Awards! Help us win the Listener’s Choice Award by voting for The Business Of here.

Bigger is not always better, especially when it comes to data.  

In a digitised world, it is possible to collect reams of data on customers, but at what cost? Many companies don’t even realise they’re suffering an extreme case of ‘bad data hygiene’ which in the face of a cyber incident, could be critical.  

Laura Newton, a regulatory lawyer and cyber incident response lead at Herbert Smith Freehills, explains best practices for managing customer data, how to prepare for a cyber incident, and what to do if an incident breaks out.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

How productive can you be if your working environment is bad for your mental health? 

Psychosocial hazards at work are often less visible than physical risks but can have a significant impact on employees' mental health and wellbeing and typically arise from the way work is structured, the organisational culture, and relationships within the workplace

How can workplaces be better designed to better care for employee well-being and efficiency? Carlo Caponecchia, Associate Dean of Diversity, Equity and Inclusion at UNSW Science and an expert in psychosocial safety at work, breaks down the key elements every organisation should focus on for a safer, more productive environment. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Tell the truth and tell it fast, especially when faced with a crisis that has the potential to put people – and an organisation’s reputation – at risk.   

Most businesses have some sort of crisis management plan to enact when threatened with turmoil, but what happens when the best laid plans fail?  

Sue Cato, one of Australia’s leading crisis experts, has been at the coal face of many of those incidents, guiding an array of companies through their most vulnerable moments.   

Sue explains the common mistakes leaders get wrong in a crisis, why your CEO isn’t always the best leader in tough times, and why telling the truth – and telling it early – is always the best move. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Would you describe yourself as a right-brained or left-brained thinker? 

We’ve been conditioned to believe you’re either one or the other. And while we all know a math genius who couldn’t hold a paintbrush if they tried and some creative geniuses who’d be lost in the simplest of spreadsheets, we can all develop both our creative and logical abilities. And in business, having a balance of both is key to great leadership. 

Alexandra Smart knew this when she co-founded the fashion label Ginger & Smart. Without innovative designs and forward-thinking product development, the brand might not have stood. And, without the business savvy to actually make money, none of those designs would have graced a catwalk or a shopfront.  

Alexandra shares how this balance of creative and commercial thinking shaped their business strategy and go-to-market plans, and how in her current role as an executive coach she teaches other leaders to get this crucial balance right. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

In today’s attention economy, it’s all about getting and keeping eyeballs on your product or service. How do you capture attention in an increasingly crowded market? And once you have it, how do you convert a casual fan into a die-hard fan? 

Darren Werner is the Head of Marketing at Kayo Sports, an Australian streaming service that airs live and on-demand programming. He explains how to capture viewer attention by adapting your product to changing consumer habits and leveraging the media platforms fans already love.  

He’ll also tell you what he learned about promoting the same product across vastly different markets while working with the NBA. 

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The Business Of is a podcast from the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Supporting audio for this episode was sourced from Fox Sports, 11Alive, Netflix and WWE.

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Business is an incredibly powerful force – how do you use it for good? 

How do you balance ambitious social impact targets with the realities of day-to-day operations? 

For Adam McCurdie, co-founder of social enterprise ticketing platform Humanitix, creating social impact was the priority from day one. How was he going to change the world? By starting a software company with a difference: one where he and his co-founder have no exit plan, and the profits go to charities around the world.  

But that’s not the only way to do well and do good. For Tristan Harris, the co-CEO of Harris Farm Markets, social impact evolved from a successful business model. After building a devoted consumer base that wanted more ethically produced products, Tristan realised he could make decisions that were good for the planet – and he could do this much faster than bigger competitors. And for Frances Atkins, the CEO of Givvable, long-term, ‘big picture thinking’ shaped the start up’s purpose. 

If you want to dive deeper into the business of profit and purpose, listen to previous episodes of The Business Of featuring Adam McCurdie, Tristan Harris and Frances Atkins. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our BusinessThink newsletter and receive business insights and groundbreaking research and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

What will you need to know – or know how to do – to succeed in business over the next ten years?  

A decade ago, the answer would have been to up-skill in tech. According to Lee Hickin, the AI Technology and Policy Lead for Microsoft in Australia, the advances we've seen in the last decade mean that “technology is not this thing that happens as a segment of a business, it’s actually how a business runs today.” 

And mitigating the risks and impact of climate change is the new frontier. Penny Joseph, the Head of Climate Resilience at electricity distributor Ausgrid, believes more companies will create roles like hers, and explains the unique mix of skills roles like hers require.  

Behyad Jafari, the CEO of the Electric Vehicle Council, has already seen entire industries updating the priorities of their skills base – he sees a future built on a ‘purple collar workforce,’ and explains what that looks like in the car manufacturing industry. 

If you want to dive deeper into the skills of the future, listen to previous episodes of The Business Of featuring Lee Hickin, Penny Joseph and Behyad Jafari. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Artificial intelligence becomes more powerful by the day – which means the dangers that come with it are growing too. If you’re using AI tools in your business, you need to know how to use them safely and responsibly. 

So where do you start? Dr Catriona Wallace, a world-leading AI expert and Adjunct Professor at AGSM, shares a framework for using AI ethically, and explains why that responsibility falls on the shoulders of leaders and not just tech teams. 

Stela Solar, Director of the CSIRO’s National Artificial Intelligence Centre, thinks leaders using AI ‘the right way’ are already experiencing a competitive advantage. That includes Dimitry Tran, who owns three healthcare businesses powered by AI. 

In this episode of The Business Of you’ll learn about how to use AI to get ahead without compromising on safety. If you want to dive deeper into using AI for business, listen to previous episodes of The Business Of featuring Dr Catriona Wallace, Stela Solar and Dimitry Tran.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our BusinessThink newsletter and receive business insights and groundbreaking research and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

So, you want to start a business.   

And no matter how big your ambitions are, chances are you’re going to start small as one of the 99.8% of businesses in Australia that operate as small-to-medium enterprises – or SMEs.     

Associate Professor Kristle Romero Cortés teaches people how to make confident financial decisions for themselves and their organisations every day at the University of New South Wales School of Banking and Finance. She’s going to help you unpack key concepts as you’re starting with your SME finances.  

Once you’ve mastered the basics, Interim Dean at the University of New South Wales Business School Professor Frederik Anseel explains how to straddle the line between capable and over-confident in managing the finances of your growing business.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Katrina McPhee is in the superannuation industry for the long haul now, but that wasn’t always the case.  

She’s currently the Chief of Staff at Aware Super, one of Australia’s largest superannuation funds, but when she first entered the industry, she wasn’t interested in sticking around in a field not exactly known for its desire to shake things up. 

But that all changed after a Royal Commission investigated misconduct in the banking, superannuation and finance sectors, and sparked a renewed focus on members and their needs.  

Kat describes this industry-wide transformation to host Dr Juliet Bourke, and details how Aware Super is combatting the ‘gender retirement gap’ not only for their own members, but also through their advocacy work as one of Australia’s most powerful financial forces.  

Professor Frederik Anseel, Interim Dean at UNSW Business School, explains how businesses can harness their moments of reckoning for positive transformation.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Tech start-ups have been the darlings of business media in recent years, and for good reason: new technology is exciting and flashy, and tech entrepreneurs tend to share pithy catchphrases about grinding, hustling, or “moving fast and breaking things.”  

But what happens when a start-up needs to slow down?  

In the case of the investment app Pearler, speed was never the ultimate goal. Co-founder Hayden Smith thinks veering away from that traditional startup mentality has been key to building relationships with Pearler customers who now trust the company to manage approximately $1 billion of their money. 

Hayden explains to host Dr Juliet Bourke how he’s adapted his leadership style to the longer-term finance industry, and how his personal experience has informed the product development at Pearler. 

Professor Frederik Anseel, Interim Dean at UNSW Business School, shares a more nuanced way to understand failure when building a new business, and offers some practical strategies for managing – and more importantly, learning from – failure. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

In their first few years of operation, Humanitix didn’t spend a cent on traditional marketing. Despite this, they managed to build up a client list that includes Google, TED, Red Bull, Canva and Facebook, and gave millions to charity in the process. How did they do it? 

Adam McCurdie is the co-founder and CEO of Humanitix, the new contender disrupting the fiercely competitive ticketing industry for all the right reasons. After making a pact with his close friend and co-founder, Adam left the corporate world in search of more meaningful work – and that relentless pursuit of purpose is the driving force behind Humanitix’s unconventional marketing.  

Adam explains to host Dr Juliet Bourke why traditional advertising hasn’t been an option for most of Humanitix’s history, and how the company's clients have done the talking for them.  

Professor Frederik Anseel, Interim Dean at UNSW Business School explains why the purpose-driven marketing of Humanitix works for some companies but isn’t necessarily the right approach for everyone.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

How do you market your business when consumers pay not to see your ads? How do you make your name stand out when the internet is overrun with marketing? And how do you build trust and make your name sticks when everything’s moving so fast?  

Dee Madigan is an advertising expert, a founding panelist on ABC’s The Gruen Transfer and the creative director and owner of ad agency Campaign Edge. Dee breaks down one of branding’s most powerful tools – sponsorship.  

She explains to host Dr Juliet Bourke how sponsorships work in today’s digital marketing landscape, why they’re so effective when done right, and warns about the most common pitfalls and mistakes in sponsorship branding.  

Professor Frederik Anseel, Interim Dean at UNSW Business School, goes even deeper, explaining how the right sponsorship deal can lend a sense of humanity and personality to an otherwise ‘faceless’ organisation.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

What makes a great marketer? Maybe a good eye for product design, a deep understanding of market dynamics, excellent communication skills and the ability to give customers what they want. But what about a fierce devotion to ethics?  

Wendy Mak is the Chief Marketing Officer at Link Group, a global financial services company driven by digital and data technology. Wendy’s excited about the potential productivity gains promised by brand-new technology like generative AI, but she’s not all-in - yet.  

As a marketer, everything Wendy does needs to build trust with consumers and clients, and right now, artificial intelligence tools are threatening to do the opposite. She explains to host Dr Juliet Bourke how she’s leveraging these powerful new technologies without succumbing to their most dangerous pitfalls.  

Professor Frederik Anseel, Interim Dean at UNSW Business School, will then discuss how to develop an ethical framework that’s right for your organisation, including how to get everyone on the same page when deciding what ‘doing the right thing’ looks like in practice.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

“In future, I expect that everybody will have climate resilience and climate mitigation as part of their roles.” 

Penny Joseph is the Head of Climate Resilience at major Australian electricity provider Ausgrid, but when she began her career, this type of role didn’t exist.  

As the climate heats up and more industries are feeling the effects of changing weather, Penny explains to The Business Of host Dr Juliet Bourke that roles like hers will become the norm. 

How are the leaders of tomorrow learning the necessary skills to thrive in a climate-changed world - like keeping a team motivated to achieve long-term goals as we transition to a more resilient future? Professor Frederik Anseel shares his insights on “the progress principle” with structure to keep your team focused on the goal.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. 

The transcript and show notes can be found on our website here.

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.