Back

Explore every episode of the podcast The Business Octopus

Dive into the complete episode list for The Business Octopus. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

Rows per page:

1–50 of 86

TitlePub. DateDuration
Why the 10x Principle Works (and How to Actually Do It)15 Apr 202600:54:38

10x sounds like lip service but, if you shoot for the moon and get half way you end up among the stars. Incremental growth is the safe game. But nothing big happens without some level of risk. What is your risk profile and how do you manage it?

How to make a multimillion-dollar company08 Apr 202600:36:59

Building a business is not luck. It takes a lot of dedicated hard work, a lot of experimenting, a lot of mistakes but above all else it requires continuous improvement. A structured approach to dealing with business means that you can weather the ups and downs and slowly but surely drive it towards being a success. In this livestream we talk about the things that it takes to build a multimillion-dollar company.

The herd mentality and why no one likes an empty restaurant11 Feb 202600:19:36

The herd mentality and why no one likes an empty restaurantWeekly Livestream - The Business OctopusYour network is your net worth. Everyone tells you that you need to do it but nobody tells you how to do it. You go to traditional networking events and get pitchslapped left right and centre. It feels yuck and you don't want to go back.There is a better way. Thinking strategically about your network can be more impactful. Connect with stakeholders, find new opportunities, build partnerships. Whatever it is you want to do, having a network will help you get there faster. Get the free guide on building your network rather than just going through the motions. Download the free guide here: https://cart.relevate.com.au/networking-mastery

How to get Investors - with LaSean Smith - CAGR Investments Seattle04 Feb 202601:18:33

Today we will be speaking with LaSean Smith from CAGR investments in Seattle, here to talk about efficient sales processes and getting your target market right.We go into depth about how to really figure our your market and make a product that people are beating your door down for. Testing your market is key and having conversations with customers is one of the best ways to make sure you really understand their problem.


Your network is your net worth. Everyone tells you that you need to do it but nobody tells you how to do it. You go to traditional networking events and get pitchslapped left right and centre. It feels yuck and you don't want to go back.


There is a better way. Thinking strategically about your network can be more impactful. Connect with stakeholders, find new opportunities, build partnerships. Whatever it is you want to do, having a network will help you get there faster.

Get the free guide on building your network rather than just going through the motions. Download the free guide here: https://cart.relevate.com.au/networking-mastery#veteran #veteranusinessowner #veteranownedbusiness #avoncollis

Building a Scalable Team21 Jan 202600:31:30

In this video, we discuss the critical importance of building a team to scale your business successfully. Topics include the challenges of hiring the first team members, the benefits of fractional resources, the necessity of systems and controls, and the impact of leadership and culture on team effectiveness. Learn strategies for finding the right team members, creating an empowering work environment, and organizing your business structure for optimal performance. Whether you're just starting out or looking to expand, this video provides valuable insights for building a cohesive and effective team.

Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.au

What Makes a Great Leader vs a Manager?14 Jan 202600:13:41

In this video, we explore the crucial distinctions between leadership and management. Leadership involves inspiring people to take actions because they want to, while management focuses on ensuring tasks and KPIs are met. We discuss effective ways to balance both roles to drive team and company success, using real-world analogies and practical strategies. Topics covered include Herzberg's Two-Factor Theory, implementing task backlogs, using agile methodologies, creating knowledge databases, and fostering psychological safety for feedback. By blending leadership and management, you can build a highly effective and scalable team.

Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.au

How Systems Make Your Business Run Smoothly!07 Jan 202600:19:50

In this video, we explore the critical role of systems within businesses, whether they are people or technology-based. We discuss how key performance indicators (KPIs) help drive desirable behavior and using the right metrics to avoid counterproductive actions. Real-life examples from call centers and commission structures show how KPIs can both positively and negatively impact performance. We emphasize the importance of having automated systems to streamline processes and gather invaluable data, which aids in identifying and solving problems early. The video also highlights the critical need to align written culture with lived culture to ensure system adoption and effectiveness. Whether it's improving customer satisfaction scores or leveraging qualitative and quantitative data, implementing and continually refining business systems is key to scaling operations effectively.

Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.au

Business Automation - Build Systems That Scale31 Dec 202500:16:36

In this episode, we delve into the essentials of business automation, illustrating structured processes and systems that can make your business run more efficiently. Learn how to transform your business operations by documenting your processes, creating modular systems, and leveraging automation tools. We discuss the importance of starting simple, the concept of evolving and testing one change at a time, and how integrating various business systems can streamline workflows. Discover practical tips on delegating tasks, getting team feedback, and fostering innovation within your organization to achieve scalability and growth. Ultimately, the goal is to develop a business that operates smoothly, even in your absence.

Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting

How to sell more to the customers you already have24 Dec 202500:14:31

In this video, we explore the concept of average transaction value and its importance as a sales lever to maximize profits. We'll discuss various strategies including upselling, cross-selling, and bundling to increase the value of each transaction. Real-world examples like fast food add-ons, online shopping suggestions, and in-store practices illustrate how these techniques work. We'll also cover the significance of downselling to capture revenue even from customers who might otherwise leave without purchasing. Additionally, discover how to use bundling to mask the value of individual items and implement loss leaders to drive additional sales. Learn why increasing transaction value requires consistent effort and how marginal improvements can lead to substantial revenue growth over time.

Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting


Go to market strategies - productisation and servitisation.17 Dec 202500:08:23

I delve into the concepts of productization and servitization and how they can transform your go-to-market strategy. Learn how to create a model that ensures continuous customer engagement and recurring revenue, much like the systems used by successful companies such as Dollar Shave Club. Understand the benefits of predictable income, improved business operations, and enhanced customer relationships. Practical examples and strategies are provided for integrating recurring revenue components into your business, ultimately leading to higher profit margins and better scalability. Stay tuned for more insights in our next video in the series.

Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting

Bringing your customers back10 Dec 202500:21:53

In this video, we discuss marketing for repeat business, highlighting why retaining existing customers is crucial. We explore different tactics, such as loyalty programs, tailored communication, and network activation, which encourage customers to return. Real-life examples illustrate how personalized marketing can drive continuous engagement and create new opportunities. Learn about leveraging CRM systems to organize customer data and follow-up efficiently. We also discuss maintaining a constant presence through content and ensuring value in every customer interaction to boost long-term business relationships.

Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting


How to build customer loyalty03 Dec 202500:20:45

In this lesson, we delve into the importance of customer loyalty and how it drives profitability in business. Learn about different types of customers - A, B, and C classes - and discover effective methods to build and maintain loyalty. From providing exceptional customer service and implementing reward systems to leveraging brand entanglement and solving problems effectively, this video offers practical insights and strategies for creating loyal customers who continually support your business.

Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting

Where to start when you're starting out01 Apr 202600:25:34

Don't Navigate Your Journey Alone – Join the Relevate Community!Master Essential Skills to Build Your Business or Launch Your CareerJoin a supportive, dynamic community in the Relevate Community, designed for new business owners and career seekers. No fluff, no jargon—just real, actionable strategies and tools to help you make confident moves in your journey, whether you’re launching a business or beginning a new career.What You’ll Learn in the Relevate Community:Create a Standout Personal Brand & Online Presence: Establish a strong, professional digital footprint to attract clients, employers, or collaborators.Navigate Sales, Marketing & Networking Basics: Get practical guidance on the essentials, from building your network to attracting customers or employers.Access Career-Boosting Content & Business Resources: Tap into templates, how-to guides, and resources tailored to help you grow, whether you’re a new business owner or starting a new career.Define Your Unique Path: Gain clarity on your strengths, values, and goals, helping you find the right career or business direction.Get Feedback & Support from Peers: Ask questions, share ideas, and receive insights from a community of like-minded people who are committed to growth.Stay Informed on Tools & Strategies: Discover the latest tools and strategies to support your growth, keep you organised, and set you up for success.The Relevate Community is here to support career seekers and business builders alike. By joining, you’ll have access to a wealth of resources, plus guidance from peers and mentors who can help you thrive in your new venture or career path.Limited Spots Available! Quality over quantity means we’re focused on creating a supportive space where you can learn and grow. Don’t miss out—start your journey with confidence and the support you need to succeed.

Business Networking Philosophy - Traditional Networking is Dead, Long Live The Relevate Community01 Dec 202500:35:15

Networking events are full of selfish intent, facades, fleeting interactions and protracted conversations. I hardly ever feel like I'm talking to a real person. They are usually promoted as know like and trust environments because everyone is told that it is the case. But hearing someone say the same thing for 1 minute and 30 seconds every week doesn't make me feel like I know them because all I hear is the same pitch. It doesn't make me feel as though I like them because they have adopted a persona for networking that is not the real them and I don't feel as though I trust them because there is no reason to.Traditional networking is broken. Let's change it up.Join the free Relevate Community and get in dept guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.au

Founders, Funding and Failures.01 Dec 202500:52:00

In this video, join the conversation with Anil Patel, the founder of Virtual Manager, as he shares his entrepreneurial journey. Discover what it takes to grow a successful business, get funding, go global, and tackle challenges along the way. Anil provides valuable insights from his own experiences, including fundraising strategies, the importance of choosing the right business partners, handling investor relationships, and the intricacies of international expansion. He also sheds light on the significance of having a strong support network and maintaining robust relationships in business. Whether you're an aspiring entrepreneur or a seasoned business owner, this video offers practical advice and real-world examples to inspire and guide you on your path to success.00:00 Introduction and Guest Introduction01:28 Industry Challenges and Initial Funding02:53 Raising Capital and Business Growth04:40 Equity and Investor Relations06:27 Investor Dynamics and Share Types07:56 Building Relationships with Investors09:17 Challenges with Investors and Founders12:16 Legal Agreements and Co-Founder Dynamics13:56 Importance of Alignment and Communication28:03 Planning for the Future28:11 The Role of Titles in Business29:03 Choosing the Right Investors30:02 The Importance of Networking32:35 Cultural Differences in Business35:24 Expanding to Global Markets36:52 Challenges and Learnings47:34 The Value of Support Networks51:22 Final Thoughts and AdviceJoin Anil and I in the the Relevate Community Uplevel program. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.au/uplevelWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting

What to do when AI takes your job29 Nov 202500:24:03

What are people going to do?What jobs are at riskWhat you can do nowDo we put humans out to pasture?Here are some steps you can consider:Assess Your Transferable SkillsBegin by taking stock of the skills you already have that can be transferred to a new role or industry. Highlight that skills like project management, communication, and problem-solving are in high demand and can be applied across various fields.Explore New Career Paths in Growing FieldsEmerging sectors where AI is less likely to take over completely, like healthcare, mental health services, education, and skilled trades. Specific roles that are expected to grow, such as data analysis, UX design, sustainability consulting, and wellness coaching.Practical Steps to Start a BusinessFor those interested in entrepreneurship, outline the first steps to validate a business idea. Consider market research, defining a target audience, and testing demand through small-scale pilots or side hustles. This can be a great approach to “test the waters” without a huge upfront commitment.Take Advantage of Online LearningUpskill in practical areas through online courses, focusing on platforms like LinkedIn Learning, Coursera, Udemy and RELEVATE. Courses in high-demand skills—data analysis, digital marketing, coding basics, and project management—that will add value in a tech-forward economy.Network with Industry ProfessionalsJoining online industry groups and attending virtual or in-person meetups for sectors You’re interested in. Networking not only helps with insight into different fields but also opens up opportunities for referrals and mentorship.Consider Freelancing as a Transition StrategyFor those considering self-employment but not ready to leap full-time, freelancing can be a low-risk way to transition. Platforms like Upwork, Fiverr, and LinkedIn ProFinder offer ways to gain experience, build a client base, and establish credibility before fully committing to self-employment.Build a Financial Safety NetBuilding up savings or having a financial backup plan before making a big career shift or starting a business. Having three to six months’ worth of expenses saved can make the transition less stressful.Use AI Tools to Increase EfficiencyLeverage that sucker haha For those starting new ventures or shifting roles, suggest leveraging AI tools to automate time-consuming tasks (e.g., social media scheduling, content generation, basic customer service) so you can focus on high-value activities.Create a Clear Career Pivot PlanSet a realistic timeline and actionable steps for their career change, including milestones like completing training, making industry contacts, or updating your LinkedIn profile and CV to reflect your new direction.Leverage Side Hustles to Test ViabilityFor those interested in a business, side hustles can serve as a test run. Start out with a manageable number of clients or projects, keeping it small and scalable while gaining insight and skills. Test and experiment!Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.au#relevatecommunity #relevate #avoncollis

How to improve sales conversion rates.26 Nov 202500:39:17

Welcome back to the Relevate Video Training series! In this module, we delve into sales conversion rates and provide actionable tips on how to improve them. Learn the essentials of increasing your sales effectiveness from understanding the sales process, the significance of having a pipeline, the impact of marketing on conversion rates, to practical methods such as abandoned cart emails, follow-ups, and de-risking purchases. We'll also discuss the importance of creating an efficient sales process, the role of CRM systems, and how to train your sales teams. This comprehensive guide is designed to help you optimize each step of your sales process and improve your overall conversion rates. Don't miss out on these valuable insights!

Team Selling25 Nov 202500:25:25

I speak with Jeremiah, an Infusionsoft partner manager that I worked with back in the early days of my CRM career. We chat about how to make sales feel less like selling and more like collaborating.


To grow fast you need systems that can handle scale so that the wheels don't fall off when you get to speed. Improve team communications, follow up faster, measure success and double down on what works.

Get the Free checklist - 10 Signs You Need a CRM: https://cart.relevate.com.au/10-signs-you-need-a-crm


Communication skills for sales19 Nov 202500:35:16

In this episode, we dive into the crucial role of effective communication in improving your sales process and overall business success. We explore how clear and simple communication can enhance your conversion rates, the importance of building rapport and trust with clients, and the impact of cultural nuances and body language. Learn about reflective feedback and continual yes psychology, and discover why personalized, multi-channel interactions can lead to better results. Join us as we uncover how to communicate effectively, answer client questions authentically, and create a trustworthy sales environment.

Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting

Make More Sales With Effective Questioning Techniques12 Nov 202500:21:45

In this video course, we dive deep into the art of selling, focusing on the importance of questioning in the sales process. The video emphasizes how asking the right questions can uncover customer problems and sales levers, making the sales process more consultative and impactful. We explore methods to build confidence in customers, effectively handle objections, and ensure you're speaking directly to decision-makers. Key concepts like BANT (Budget, Authority, Need, and Timeline), understanding buyer roles, and the significance of reflective listening are discussed. This lesson is packed with strategies to help salespeople guide customers toward making informed decisions. Stay tuned for more lessons!

Join the Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology. Join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auChoose the right software for your business with the Relevate Directory: https://directory.relevate.com.au We help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting

A Deep Dive with Tom Moore Founder of With You With Me11 Nov 202500:52:13

In this episode of the Business Octopus podcast, host Avon sits down with Tom Moore, founder of With You With Me, a company that secured $40 million in funding and expanded to seven countries.

Now a part-owner of a New York investment bank, Tom opens up about his incredible journey, the challenges he faced transitioning from the military to business, and his current mission to change the entrepreneurial landscape.

From deep personal reflections to insightful strategic discussions, this episode covers it all.

Listen in to learn from Tom's experiences and get inspired by his relentless drive.

00:00 Introduction to Tom Moore's Journey

03:04 Challenges and Reflections on Leadership

04:42 Transition from Military to Business

10:26 Building and Scaling a Business

18:36 Navigating Business Relationships and Trust

28:18 Facing the Challenges of Business

28:49 Dealing with Difficult Conversations

29:09 The Struggles of Hiring and Managing People

29:43 Navigating Legal and Administrative Hurdles

30:22 The Importance of Courage in Entrepreneurship

31:00 Reimagining Investment and Capital Flow

31:48 The Flaws in Current Entrepreneurial Ecosystems

33:44 The Reality of Being an Entrepreneurial Investor

34:56 The Need for a New Entrepreneurial Paradigm

36:47 The Complexity of Entrepreneurial Challenges

40:32 The Importance of Encouragement and Patience

46:02 Reflections on Entrepreneurial Partnerships

48:10 Future Visions and Strategic ConnectionsYour network is your net worth.


Everyone tells you that you need to do it but nobody tells you how to do it. You go to traditional networking events and get pitchslapped left right and centre. It feels yuck and you don't want to go back.

There is a better way.

Thinking strategically about your network can be more impactful.

Connect with stakeholders, find new opportunities, build partnerships.

Whatever it is you want to do, having a network will help you get there faster. Get the free guide on building your network rather than just going through the motions. Download the free guide here: https://cart.relevate.com.au/networking-mastery

#tommoore  @FounderCounterpart  #counterparts #veteranownedbusiness #withyouwithme #tuckercapital  @TuckerCapital  #avoncollis #relevateconsulting #relevatecommunity #foundersstory #goglobal #counterpartsOS

Conversion Rates Boost Your Sales Performance05 Nov 202500:16:47

In lesson 14, we dive deep into understanding and improving conversion rates, a vital metric for any business. The lesson covers the definition of conversion rates, the emotional aspects of purchasing, and strategies to enhance these rates both online and offline. Key tactics include following up with customers, addressing buyer's remorse, using open-ended questions, handling objections effectively, and using role-playing to train sales teams. The importance of qualifying leads early and having a streamlined, measurable process is also emphasized to ensure better sales performance and higher conversion rates.

Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness


Strategies for Advertising and PR29 Oct 202500:17:48

In lesson 13, we delve into the intricacies of advertising and public relations (PR). The lesson emphasizes the differences between paid advertising and PR, explaining how advertising builds audience awareness and addresses customer problems. It explores various advertising mediums beyond social media, such as billboards and magazines, and highlights the importance of targeted, sustained campaigns. We discuss market penetration, testing ad variations, and optimizing click paths for conversions. The video also looks at the potential of PR to achieve marketing goals without direct payment by leveraging guest appearances, media connections, and business awards to build credibility and awareness.

Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness

Treat your business like a software company (even if it isn't)25 Mar 202600:11:27

With a million priorities in your business, how do you know what to do first? You also have lots of ideas, how do you know which ones to do first. Mybe you need a system to manage it. Join the Relevate Community: https://join.relevate.com.auYour team is derailing your Digital Transformation. There are politics, opinions, hurt feelings but none of this matters to you except that it is holding your business back. Download the checklist and learn the ways your team is holding back your digital transformation and how to overcome it: https://cart.relevate.com.au/why-your-team-is-holding-you-back

Relationship Marketing Building Deep Connections22 Oct 202500:12:15

We explore the fundamentals of relationship marketing, focusing on building deep connections with individual clients and referral partners rather than appealing to the masses. Discover effective networking strategies, learn to ask for referrals strategically, and understand the motivations behind different networking events. Embrace the 'go giver' mentality to cultivate long-term, robust referral networks that drive trust and business growth. Enhance your ability to close deals by leveraging strong relationships and strategic networking.

Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness

Are You a hippy or a farmer?19 Oct 202500:21:08

Are you a hippie or a farmer? Be careful what you wish for when planting the seeds of growth, you then need to be able to handle the growth. Tune in to the Business Octopus livestream, where I talk about all things sales, marketing and technology.To grow fast you need systems that can handle scale so that the wheels don't fall off when you get to speed. Improve team communications, follow up faster, measure success and double down on what works.Get the Free checklist - 10 Signs You Need a CRM: https://cart.relevate.com.au/10-signs-you-need-a-crm

Direct Marketing and Customer Lifetime Value15 Oct 202500:21:34

In this episode, we delve into the essentials of direct marketing and effective strategies to optimize customer engagement and value. Learn how to activate targeted audiences through ads, newsletters, and flyers, transforming them into loyal customers. We'll explore the benefits of using CRM databases, the pros and cons of warm vs. cold lists, and the critical balance between marketing costs and customer lifetime value. Additionally, discover scalable customer service tactics, A/B testing, and personalized marketing efforts that drive profitable growth. Build meaningful relationships with your audience and enhance your marketing ROI with these actionable insights.

Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness

How founders can get unstuck from daily operations09 Oct 202500:26:05

If you are stuck on the tools and can’t get your head above the every day tasks to actually steer your business then this podcast is for you. Today I am joined today by Lloyd Thompson from Virtual Doo, Lloyd is a director of operations as a service that helps entrepreneurs and business leaders to be more efficient with their operations and make the space to be strategic.

To grow fast you need systems that can handle scale so that the wheels don't fall off when you get to speed. Improve team communications, follow up faster, measure success and double down on what works.

Get the Free checklist - 10 Signs You Need a CRM: https://cart.relevate.com.au/10-signs-you-need-a-crm

Lead Generation, Website Optimization, and Engagement08 Oct 202500:36:59

Dive deep into mastering lead generation and website optimization with this comprehensive guide. Learn the essentials of a fast-loading homepage, targeted landing pages, and effective call-to-actions (CTAs). Discover the PASSA framework for compelling website copywriting and the importance of minimizing clutter. Understand the pivotal role of online forms, live triggers, and effective data collection in engaging potential customers. Explore strategies for leveraging user-generated content, creating authentic content through live videos, and maintaining a balanced approach to marketing. Gain insights on converting social media audiences to owned platforms, and utilize analytics tools to refine user experience for sustainable growth and stronger customer relationships.

Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness

Sales is more than just a numbers game04 Oct 202500:35:33

In this podcast / livestream, I speak with Ross Keating on the importance of keeping sales human. Ross is a CRM specialist who has helped companies 2X or 3X their sales by using the right strategies, processes and systems. The Business Octopus is a podcast that talks about sales, marketing and technology. We interview industry professionals to help educate you on how to grow and scale your business. You can also join the Relevate Community which is our Digital Business Accelerator https://join.relevate.com.au


Your network is your net worth. Everyone tells you that you need to do it but nobody tells you how to do it. You go to traditional networking events and get pitchslapped left right and centre. It feels yuck and you don't want to go back.


There is a better way. Thinking strategically about your network can be more impactful. Connect with stakeholders, find new opportunities, build partnerships. Whatever it is you want to do, having a network will help you get there faster.

Get the free guide on building your network rather than just going through the motions. Download the free guide here: https://cart.relevate.com.au/networking-mastery



Effective Content Creation and Syndication01 Oct 202500:22:57

In this comprehensive video, Avon explores the essentials of content creation and syndication, highlighting the strategies to efficiently repurpose content into various formats such as blogs, podcasts, and social posts. Emphasizing the use of AI tools like ChatGPT to streamline the process, Ivan provides practical tips on maintaining authenticity and relevance. The video underscores the importance of building trust with your audience through demonstrating expertise, personalized images, and videos. Additionally, Ivan shares tactics for maximizing reach by collaborating with influencers and leveraging multiple platforms, all while making the content creation process more impactful and less time-consuming.

Interview with a Billionaire - Hard work and intelligent investing pays dividends.28 Sep 202500:51:45

In this episode of The Business Octopus, we have an in-depth conversation with renowned investor and Australian billionaire, Paul Huggins. Paul manages over $23 billion in investments and shares his journey from humble beginnings to becoming a prominent figure in the investing world. He discusses his views on hard work, the importance of a strong network, and the balance between academic and experiential learning. Paul also covers his investment strategies, insights into cryptocurrency, and the economic impacts of international politics. Additionally, we explore Paul's passion for luxury car collections and his thoughts on leveraging technology and AI in the finance sector. Don't miss this insightful episode filled with valuable advice and inspiration for aspiring investors.00:00 Welcome to the Relevant Podcast01:53 The Importance of Hard Work06:50 Education and Targeted Skill Development13:42 The Power of Networking and Collaboration21:26 Investment Strategies and Risk Management26:52 Crypto Speculation and Risks28:46 Expanding Business to the US34:18 Impact of Trump Presidency on Business40:00 Launching a YouTube Channel42:11 AI and Investment Insights48:40 Luxury Car Collection51:20 Conclusion and FarewellGet the book - Intelligent Leverage by Paul Huggins: https://www.amazon.com.au/Intelligent-Leverage-Simple-Successful-Investors-ebook/dp/B0CW1PX92R/ref=tmm_kin_swatch_0You can also check out Paul's YouTube channel here:  @ThePaulHugginsShow  Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting

How to do Effective Marketing Planning24 Sep 202500:20:16

Join Avon in an extensive video session aimed at mastering your marketing plans with actionable insights and strategies. Learn the importance of targeting niche audiences and maintaining relationships with past clients and referral partners. The video highlights segmenting your audience into A, B, and C classes, with a particular focus on loyal A-class customers. It advocates for the use of psychographics and ethnographics over mere demographics for effective market segmentation. Discover strategies for attracting a value-focused audience, optimizing profitability, using pricing as a regulator, and incentivizing your sales teams. Familiarize yourself with diverse marketing channels, understand customer motivations, and implement guarantees to reduce risk barriers. By developing a thorough and tailored marketing plan, learn to ensure efficient communication and maximize your marketing investment returns.

Targeted Marketing Niches, AIDA Model & Strategic Success17 Sep 202500:16:51

In this video, Avon from Relevate delves into the power of niche marketing and its role in elevating business success. By focusing on specific, targeted audiences, businesses can cater to unique needs, command higher prices, and foster customer loyalty. The importance of incremental improvements and ensuring marketing promises match customer experiences is stressed. Additionally, comprehensive strategies such as testing multiple ad versions, adapting to trends, nurturing customer relationships, and leveraging word-of-mouth are explored. Tips on profitability through effective lead conversion and margin management are also provided, all aimed at enhancing overall marketing, sales, and long-term customer engagement.


Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness

Selecting a technology partner18 Mar 202600:17:10

There are many things to consider when selecting a technology partner. Lets talk through them.Your team is derailing your Digital Transformation. There are politics, opinions, hurt feelings but none of this matters to you except that it is holding your business back. Download the checklist and learn the ways your team is holding back your digital transformation and how to overcome it: https://cart.relevate.com.au/why-your-team-is-holding-you-back

The Importance of Consistency for Business Profitability10 Sep 202500:16:27

I delve into how consistency and predictability significantly contribute to profitability. Discover the importance of delivering a consistent experience, the balance between quality and scalability, and how to implement efficient processes without losing the essence of customer experience. Learn about the value of feedback, refining your customer complaints process, and the role of detailed documentation in training staff and improving service delivery. This lesson also covers the significance of empowering your team, the impact of a comprehensive knowledge base, and how systematizing your business can lead to reliable customer referrals and greater overall success.

Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness

Mastering Cash Flow and Profitability in Your Business03 Sep 202500:30:13

I delve into mastering your cash flow and profitability in your business. Learn business management skills. I discuss common cash flow problems and the importance of accurate forecasts. Learn the critical differences between revenue, gross profit, and net profit, as well as practical tips for improving profitability, such as raising prices and minimizing operational costs. We'll also cover effective customer segmentation using the Pareto principle, cash flow forecasting, managing credit policies, and strategies for increasing overall business efficiency. Stay tuned for more insights that can transform your business financials.

Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness

Mastering Time Management for Business Succes27 Aug 202500:17:46

I delve into essential time management strategies and core skills necessary for running a successful business. This session covers the importance of maintaining a 40-hour workweek, the benefits of delegation, and the division of labor between manager time and maker time. Topics include creating and prioritizing task lists, utilizing task management tools, and the significance of personal and organizational knowledge management. Learn how to overcome common time-wasting practices, streamline processes, and improve communication within your team to significantly boost productivity and achieve your business goals effectively.


Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis

Setting Effective Goals and Direction for Your Team20 Aug 202500:24:02

I explore the importance of direction setting and ensuring your team follows you. Learn to set both positive and negative goals, understand the difference between achievable and stretch goals, and grasp the significance of creating a detailed vision document. Discover practical steps to involve your team in goal setting and maintain motivation through SMART goals. This lesson emphasizes the balance between growth and maintenance goals and offers insights on regular monitoring and feedback mechanisms to keep your business on track.

Be Brilliant at the Basics - The Scalable, Self Sufficient Enterprise13 Aug 202500:30:18

I delve into the essential steps to create a self-sufficient, scalable business. I explore the six key methodologies required for growing a business that runs without your daily input. This lesson covers crucial aspects such as establishing clear business goals, ensuring consistent product/service delivery, mastering financial management, optimizing time management, developing robust marketing strategies, and leveraging effective systems for business operations. By the end of this lesson, you'll have a comprehensive checklist and actionable insights to move forward towards business mastery, ensuring repeatability, scalability, and long-term profitability.


Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness

Mastering the Entrepreneurial Journey From Solopreneur to Investor06 Aug 202500:19:30

Join me as we dive deep into business skills, tips, and tricks, focusing on building your business as an asset from the ground up. Learn about the different phases of entrepreneurship — from the learner phase and solopreneurship to transitioning to a manager and finally becoming a business owner and investor. Understand the importance of creating a business that can operate without you, managing cash flow, effective delegation, and continually learning and evolving in the ever-changing business landscape.


Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis

Success is showing up28 Apr 202400:25:49

In my weekly livestream, I spoke about how success is showing up. Hear about my experiences and how showing up has helped me to become successful.


Having just hit the ten-year mark in business, we are now exploding in growth. By continually showing up, I've gotten over 1,000 YouTube videos posted and now have over 300,000 subscribers. I would never get there if I didn't keep showing up every week. I also show up in person. I go to events, I get in front of people, and I make things happen. This growth would never happen without consistency and presence.


In the Relevate Community, we show up for each other. We support, we help provide connection, answer questions, solve problems, and go deep. We have a band list so only the right people get in there. Click the link below to find out more.


Join the Relevate Community: https://join.relevate.com.au



How founders can get unstuck from daily operations15 Feb 202400:26:07

If you are stuck on the tools and can’t get your head above the every day tasks to actually steer your business then this podcast is for you. Today I am joined today by Lloyd Thompson from Virtual Doo, Lloyd is a director of operations as a service that helps entrepreneurs and business leaders to be more efficient with their operations and make the space to be strategic.Check out virtualdoo.com


Join the Relevate Community: https://join.relevate.com.au

Sales is not a numbers game12 Feb 202400:35:34

In this podcast / livestream, I speak with Ross Keating on the importance of keeping sales human. Ross is a CRM specialist who has helped companies 2X or 3X their sales by using the right strategies, processes and systems. The Business Octopus is a podcast that talks about sales, marketing and technology. We interview industry professionals to help educate you on how to grow and scale your business. You can also join the Relevate Community which is our Digital Business Accelerator.Join the Digital Business Accelerator: https://join.relevate.com.au

How companies can run their operations better and be more attractive to investors.05 Feb 202400:59:58

Listen to an interview with LaSean Smith from CAGR.com

A US Navy Veteran, Entrepreneur and Investor from Seattle, LeSean talks about:

  • How to truly identify your ideal target market 
  • How much can you automate or streamline your processes 
  • What processes make you more deal ready when you are looking for investment 
  • Go out and assess your current customer development process - NOW 

Join us for an in depth discussion about automation and sales in business. You can find out more about LaSean from the links below:

https://cagr.com/

https://www.linkedin.com/in/laseansmith/

Thanks for listening!

You can get more great content, tips and tricks in the Relevate Community: https://community.relevate.com.au

Join Free today,


Do You Have Shelfware in Your Business11 Mar 202600:14:11

If you have invested thousands or millions of dollars into your business software systems, it can be quite disheartening to see that no one is using it. Particularly if you days, weeks and months carefully planning and measuring to choose the right one and then to implement the thing. Then you get the rise of shadow systems. Tons of disparate products being used with corporate data locked up and exposed in all of it. Tune in while I discuss the problem of Shelfware.Your team is derailing your Digital Transformation. There are politics, opinions, hurt feelings but none of this matters to you except that it is holding your business back. Download the checklist and learn the ways your team is holding back your digital transformation and how to overcome it: https://cart.relevate.com.au/why-your-team-is-holding-you-back

Mistakes and wins in starting a fire safety business.05 Feb 202400:34:44

Hayden Heath is a an Australian Army Veteran who started a business when he left the Army. Listed to his story around getting started, his mistakes and the things that worked for him as he navigated the new and exciting world of entrepreneurship.


Join the Relevate Community: https://join.relevate.com.au


#veteraninbusiness #vetrean #avoncollis #relevateconsulting

Cybersecurity – the cost of getting it wrong and how to get it right. 23 Nov 202300:24:41

In this episode I speak with Mark Nicholls about Cyber security from a high level management and strategy perspective. Cybersecurity can be seen as a pure cost but if looked at effectively it can be much more valuable to a business.


For more great content join the Relevate Community: https://community.relevate.com.au


You can also see the video version on YouTube at: https://youtu.be/nSJ7CbrC9Fc

What a process is and why do you need one - Interview with Michael Fox04 Oct 202300:35:50

Hello and welcome to The Business Octopus where we talk about all things sales, marketing and technology. 

I am Avon Collis, CRM and Marketing Automation Specialist at Relevate and all-around good guy.  

Today I am joined with Michael Fox from Action Advisory here to talk about what a process is and why do you need one. 

In todays episode we talk about:

  • Why do small business suck at processes? 
  • What is the benefits of having a process?
  • What if I have systems and they are not working?
  • What can we do to improve?
  • Continuous improvement


You can find out more info about the improving your processes on the website actionadvisory.com.au and you can get a free process audit it will be Linked In the episode comments. 

Thank you for listening to the podcast, if you have any questions or would like to be on the show you can check out relevate.com.au. 

Steve Baxter Interview - Navigating Business Success07 Aug 202300:34:55

Avon Collis sits down with Steve Baxter from Shark Tank to discuss business success and digital transformation. Join them as they explore scalability, investability, common reasons for business failures, and more. Gain valuable insights from a serial entrepreneur and venture capitalist.

Subscribe to our channel and grow your self and your business with Relevate! The Relevate Group is a Global Digital Transformation Services Group with offices all around the world and a number of sub brands and subsidiaries.


Watch the interview on YouTube: https://youtu.be/uL-Mf0yTI9E


© My Podcast Data