Explore every episode of the podcast The Business Communicators
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Networking that Works: How to Adapt and Survive the Job Market in 2025 | 28 Feb 2025 | 00:51:58 | |
Success doesnāt teach you much; failure does. On the latest episode of The Business Communicators, Austin, Hattie, and Thomas are joined by Daniel MĆ©ndez ArĆ³stica as he shares his insights on how comms pros can navigate a shifting job market through strategic networking, personal branding, and community support.Ā Daniel discusses his journey of building an open, inclusive community through #CommsJobs that empowers people to connect, learn, and grow, why itās important to make networking personal, and the importance of being visible and being human. FOLLOW US ON SOCIAL MEDIAĀ | |||
| Ethical Storytelling and PRās Future | 04 Mar 2024 | 00:45:55 | |
Understanding your audience, crafting a compelling narrative, and building relationship are the core tools everyone needs to be successful in public relations. However, since artificial intelligence (AI) has entered the chat, how do we evolve the field and adapt our careers? On the latest episode of The Business Communicators, Josh Kail joins Austin and Thomas for a discussion on the evolving media landscape through digital platforms, social media, and emerging technologies like AI.Ā Kail emphasizes that, while AI can assist in tasks like data analysis and pattern recognition, it cannot replace the human element in PR - the creativity, empathy, and ethical judgment that are crucial in storytelling and relationship building. The episode touches on navigating the ethical challenges that come with new technologies and data usage, the Cambridge Analytica scandal, and the potential for misuse of data in influencing public opinion.Ā Music Credit: Smoke (with Lostboycrow) ā Feather FOLLOW US ON SOCIAL MEDIAĀ | |||
| Redditās API Rebellion, Fan Power in Sports, and the Apple Vision Pro | 19 Jun 2023 | 00:43:21 | |
More than a week after Appleās WWDC, communications professionals across the globe are evaluating Appleās latest āone more thingā ā the Apple Vision Pro. With a hefty price tag of $3,499, will businesses embrace the headset and utilize augmented reality for their day-to-day operations? What are the implications for communications professionals as we shift toward a world that embraces VR and AR? Then, Austin and Thomas breakdown Redditās rebellion after a number of subreddits (forums) went dark as moderators attempted to hold the platform hostage over CEO Steve Huffmanās new direction on API access ā potentially putting some apps like Apollo and others out of business.Ā The show wraps on the diamond by discussing the Oakland Aās āreverse boycottā with fans demanding that owner John Fisher sell the team due to his efforts to move the franchise to Las Vegas. The podcast analyzes what corporate comms and marketing pros can learn from international sports and how treating the fans/customers always pays dividends in the long run.Ā Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIAĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Pierpont CEO Phil Morabito on the Convergence of Marketing + Communications | 19 Feb 2019 | 00:24:34 | |
Over the last decade, the marketing and communications disciplines have seen a significant convergence. The days of perfecting a specific craft in a niche role of either focus within an organization are long gone, replaced by the demand for well-rounded and multi-faceted marketing communications professionals. Pierpont Communicationsā Founder & CEO, Phil Morabito, joins The Business Communicators to explore this industry shift impacting our individual competitive edge ā and more importantly, to address how to conduct a SWOT analysis to āup the anteā on your personal brand. This episode covers strategies to audit your career progress and overall personal brand value, taking in to account critical metrics such as:
After tuning in, youāll be armed with the tools to conduct a personal SWOT analysis. Along with addressing any weaknesses to focus on for improvement, youāll gain a better appreciation for areas in which youāre already a rock star communicator. Connect with The Business Communicators on Twitter and Instagram, and find FOLLOW US ON SOCIAL MEDIAĀ | |||
| Axiosā Sara Fischer on the Weaponization of Social Media; Digital Media Trends | 18 Feb 2019 | 00:23:27 | |
Technology has and always will be a reflection of human will and society, leveraged for both positive and negative outcomes. Can consumers and businesses remain confident in their use of digital media platforms, despite the efforts of bad actors? Axios Media Reporter and author of Axios Media Trends, Sara Fischer, joins The Business Communicators to unwrap the keys to success for todayās communicators in cultivating digital media. This episode will tackle today's tough questions highlighting both the benefits and challenges of digital media application in 2019:
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| Introducing The Business Communicators | 11 Feb 2019 | 00:02:30 | |
Introducing The Business Communicators, a podcast presented by IABC Houston. Host Austin Staton guides listeners on a journey to explore the world of communications while discussing the key issues and trends that impact our industry. Each episode will feature conversations with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers. Beginning Feb. 18, the premiere week will break down the weaponization of social media, the importance of building an influential and strong network, the value of audio storytelling in the corporate world, and so much more. Connect with the The Business Communicators on Twitter and Instagram, and find out more about our chapter at IABCHouston.com. And, if you havenāt done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at podcast@iabchouston.com. Editor's Note: Special thanks to Hayley Ross, Thomas Baen, and John Harris for helping this show get off the ground! FOLLOW US ON SOCIAL MEDIAĀ | |||
| Twitter Names CEO and CNN Takes Heat for Trump Town Hall | 15 May 2023 | 00:48:05 | |
It was a busy week in the business communications world: Former NBCUniversal advertising exec Linda Yaccarino was named the new CEO at Twitter, CNN faced backlash after hosting a town hall with Donald Trump, and YouTube sensation Mr. Beast could face potential legal claims for an Instagram giveaway. Austin, Thomas, and Kim break it all down ā plus share insights on Tucker Carlsonās move to Twitter, and the NFLās digital media strategy heading into the 2023 football season. Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIAĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Lost in the Sauce: The Ethics of a TikTok Murder Investigation | 05 May 2023 | 00:54:29 | |
TikTok crime sleuth Ken Waks finds himself in hot water as Texas Monthly opines that āwhat began as a baseless theory has turned into a social media frenzyāone with the power to frighten the public and hamper police investigations.ā Waks has also been accused of leveraging his viral content to promote his FinTech start-up company, Foresyte, which he currently serves as co-founder and chief marketing officer. What is the cost of virality? Is it worth sacrificing oneās morals or ethics? LA-based writer and content creator Meredith Lynch joins The Business Communicators to offer her insights into the controversy driven by Waksā investigation, his numerous brand plugs of Foresyte, and allegations that have surfaced on his since-deleted Twitter account that have racist, homophobic, and misogynistic undertones.Ā The podcast further breaks down Foresyte, the company CEO Stephen Eddyās string of deleted DMs and LinkedIn posts boasting about Wakās TikTok exploits, and the Denver-based firm, Heinrich Marketing, who is providing $1 million in agency services (according to SEC filings) for the company. The show wraps by analyzing the actions brands must take when working with influencers, the dangers of cyber vigilantes, agency accountability, and lessons to be learned moving forward. Editorās Note: The Business Communicators made multiple attempts to reach Foresyte, Ken Waks, and Heinrich Marketing for comment. According to SEC filings, Heinrich Marketing is Foresyteās established marketing agency. Heinrich president and owner George Eddy is the lead investor. We received no response. FOLLOW MEREDITH ON SOCIAL MEDIAĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Taylor Swift's Business Savvy, Fox Corp's $787.5 Million Settlement, and Leaving Pity City | 24 Apr 2023 | 00:58:54 | |
Taylor Swift fans made their way to Houston in droves over the weekend but neither Austin nor Thomas attended the sold-out shows. The duo did, however, breakdown Swiftās marketing and business acumen ā and how artificial intelligence is impacting the music industry. Then, the podcast focuses on the $787.5 million Fox Corp. settlement with Dominion, media ethics, and why itās paramount for communicators to stay informed through a variety of news outlets. The show closes by discussing Bud Light marketing VP, Alissa Heinerscheid, who took a leave of absence on Friday, and MillerKnoll CEO Andi Owen who faced backlash for telling employees to āleave pity cityā when asked whether theyād lose their annual bonuses. Music Credit: Smoke (with Lostboycrow) ā Feather FOLLOW US ON SOCIAL MEDIAĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Timeās Up, TikTok: Why Congress is United in Banning the App | 27 Mar 2023 | 00:27:42 | |
Itās not often that Democrats and Republicans find themselves aligned on policy. However, TikTok CEO Shou Zi Chew unified Congress as he was grilled by a bipartisan committee who argued that the popular short-video app should be banned in the United States. While TikTok claims it offers a powerful tool to bring people together, momentum appears to be gaining as governments across the globe raise concerns over the appās alleged ties to the Chinese Communist Party. Did Chewās testimony exude trust? Will Project Texas be enough to satisfy Congress? Is TikTok just part of a larger problem with social media platforms and data privacy? Tune in as Austin, Thomas, and Kim discuss on the latest episode of The Business Communicators. Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIAĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| What Can Starbucks Learn from Texas BBQ; Why ChatGPT and AI will Enhance Business Communication | 06 Mar 2023 | 00:31:58 | |
Axios reported last week that āStarbucks committed āegregious and widespread misconductā while trying to stop labor union campaigns.ā How did one of the most-admired corporations in the world get to this point? Austin and Thomas dive into the ramifications of what this means for employee communications, and how Starbucks can learn lessons from Walmart and Texas BBQ joints. Ā The show closes with a conversation on the sudden rise of ChatGPT and AI ā and why communications professionals should embrace the new technology rather than fearing automation.
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| The Sudden Silence of Business Leaders; 2023 Comms Predictions | 06 Feb 2023 | 00:45:36 | |
Business leaders have historically played a significant role in using their platform and influence to speak out on pressing issues such as social justice, equality, and sustainability. However, in recent months, companies and organizations that had previously pledged to ācreate more inclusive culturesā have recently provided a "no commentā when asked to speak on hot-button issues. Why are leaders communicating less during heightened moments of crisis? The podcast breaks down why āauthenticityā is paramount when corporate executives engage in civil discourse.Ā The show wraps as the panel provide their communications-focused predictions for 2023 ā propaganda, tech companies going bankrupt, the metaverse, and why TikTok will ultimately be banned in the U.S. according to Austin: āIf you donāt think China is using ByteDance to spy on you, youāre completely misguided.āĀ Editorās Note: Season five is here! The podcast ushers in a new era with the addition of Kim Davis as a co-host ā and we couldnāt be more excited. FOLLOW US ON SOCIAL MEDIAĀ | |||
| How Kim Davis Cuts Through The Noise and Builds Trust | 13 Sep 2022 | 00:42:09 | |
Communication provides a myriad of opportunities to connect with our audience. However, without the ability to cut through the noise with transparency and clarity, much of the messaging continues to be a struggle. And if you were to ask Kim Davis, President and Chief Strategist of The KD Company, we have a communication problem, and it stems from a lack of trust.Ā Kim joins Austin and Hattie to share insights from her experiences working with diverse clients and teams to help them transform their approach to increase engagement, productivity, and profits. Kim is also a sports talk show host and producer of āChalk Talkā, a weekly live-streaming show about sports, news, business, and trending cultural topics featuring interviews with local sports leaders. Kim drops knowledge and gems comms pros are sure to love and want to add to their communication strategy. Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW KIM ON SOCIAL MEDIAĀ
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| Does Wealth Equate Happiness? | 25 Jul 2022 | 00:52:50 | |
Depending on who we ask or what we consume in the media, the psychology of wealth for many individuals can be viewed as a more subjective term. As a culture that mostly views āchasing paperā to accumulate visible assets, are we doing all that we can to ensure that our abundance is creating a legacy for our families, and impacting in our communities?
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| Why Brands Must Lead With Purpose; Saudi-backed LIV Golf takes on the PGA Tour | 13 Jun 2022 | 00:50:34 | |
Diane Primo is on a mission to help businesses find their purpose and live it out every day. As the CEO of Chicago-basedĀ Purpose Brand Agency, she joins The Business Communicators to share her thoughts on why brands must be relevant, purpose-driven, and committed to consumers to be successful ā and why representation matters. Ā To close the show, Thomas and Austin discuss the upstart LIV Golf Tour, which is financed by the Saudi Public Investment Fund, and has poached several high-profile golfers away from the PGA Tour. Is this a money grab, a reputation campaign, or bad PR?Ā
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| Adapting Comms for the AI and Digital Age: Insights from Axios' Eleanor Hawkins | 12 Feb 2024 | 00:37:03 | |
Eleanor Hawkins, a communication strategist and writer at Axios, joins The Business Communicators to discuss the changing landscape of media and communication, including the impact of AI and digital strategies on the industry. The episode focuses on the challenges and opportunities faced by communicators in reaching their audience, especially in the context of political events like elections and the evolving media environment. They discuss the role of AI in future elections and the importance of adapting communication strategies to meet audience needs and expectations. Eleanor highlights the significance of owned content and how companies like Amazon and Spotify successfully leverage it. She stresses the need for communicators to be creative and strategic in their approach, especially in an election year where everything becomes political. Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| The Accidental Brand Strategist with Kate DiLeo | 06 Jun 2022 | 00:22:17 | |
Kate DiLeo is an āaccidental brand strategistā who has worked with more than 200 brands across 20 sectors. As a sought-after branding expert, Kate joins The Business Communicators to discuss the power of branding, how businesses have the potential for growth within their own organizations, and why itās important to stop telling stories and start having conversations. Music Credit: Smoke (with Lostboycrow) ā FeatherĀ KEY LINKS FOR THE WEEKĀ
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| Making the Brand: Creative Uses Rap to Build Big Business | 30 May 2022 | 00:50:06 | |
Houston-based rapper Michael Burton, aka Keybeaux, lives and breathes music. A graduate of the University of Houston, Burton leverages his communications degree and works with major brands and small businesses offering his rapping services on Fiverr where his bars and rhymes have generated more than $400,000 in revenue. He joins The Business Communicators to share insights on entrepreneurship, his creative process, and how digital media has transformed the music industry. FOLLOW US ON SOCIAL MEDIAĀ | |||
| #WeLeadComms: Trailblazing an Internal Comms Path in 2022 w/ Mike Klein | 16 May 2022 | 00:50:22 | |
Internal Communications expert Mike Klein joins The Business Communicators in his second appearance for a follow-up discussion on the evolution of internal communications following the COVID-19 pandemic, how the comms landscape has simultaneously changed while remaining the same, and his #WeLeadComms platform that is taking LinkedIn by storm by celebrating leadership, initiative, and courage across communication disciplines, borders and boundaries. Ā The show opens with Austin, Hattie, and Thomas dissecting an exclusive from Variety on the new ācorporate cultureā memo from Netflix, and Elon Muskās hesitation on acquiring Twitter.Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ KEY LINKS FOR THE WEEKĀ
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| Netflix, CNN+, and Streaming Saturation; Elonās Twitter Quest | 25 Apr 2022 | 00:44:14 | |
It was a tumultuous week for shareholders of Netflix as the companyās stock price fell 35% following its latest earnings report ā the biggest one-day drop since 2004. Then, CNN, which had planned to spend more than $1 billion on CNN+ over four years announced its collapse just two days following the Netflix saga as executives at Discovery suggested fewer than 10,000 people were watching the service at any given time. Have we finally reached streaming saturation?Ā
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| Global Inflation and Open Communications | 11 Apr 2022 | 00:10:49 | |
Whether its residual impacts of the COVID-19 pandemic or the Russian invasion of Ukraine, the cost of goods and commodities has led to a record rate of inflation that hasnāt been seen since in nearly 40 years. But how can impacted brands get ahead of the story? Austin Staton and Thomas Baen discuss global inflation and open communications in a bonus episode of The Business Communicators. Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIAĀ
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| Creating a Corporate Culture for Good | 28 Mar 2022 | 00:52:53 | |
How can you create a culture of empowerment and build a culture for good? Houda Elyazgi, Chief Client Officer at Saxum, joins The Business Communicators to share her insights on diversity, inclusion, and the challenges facing todayās corporate landscape. Hint: being open-minded and having uncomfortable conversations can serve as a catalyst for change ā both internally and externally. Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ š„ Connect with Houda on LinkedIn FOLLOW US ON SOCIAL MEDIAĀ
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| Shiv Malik Explains Web3, NFTs, and the Metaverse | 21 Feb 2022 | 00:54:11 | |
Over the last 18 months, Web3, NFTās, and the Metaverse have entered our everyday vernacular. But what does it all mean for communications and marketing professionals? Shiv Malik, CEO at Pool and our first three-time guest, joins The Business Communicators to discuss decentralization and the data economy.Ā Ā Shiv Malik is a technologist, award nominated broadcaster, author of two books, former Guardian investigative ājournalist and co-founder of the Intergenerational Foundation think tank. He joined the Web3 space in mid-2017 as an adviser to the Golem project and subsequently as Head of Growth for Streamr and co-creator of their Data Unions framework. In 2021 he co-founded Pool and currently leads the organization on its mission to bring Data Unions to the world and ensure that people have control of their data and a genuine stake in the digital economy. Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIAĀ
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| Super Ads and #DreDay Highlight the Super Bowl for Brands | 15 Feb 2022 | 00:45:06 | |
Each year, brands pay exorbitant amounts for the cost of exposure during Americaās greatest sporting event ā the Super Bowl. Itās the one time of year brands are almost guaranteed a captive audience. This yearās big game was no different ā including an epic halftime performance.Ā Ā Brands shelled out upwards of $6.5 million for a 30-second ad spot marking the most expensive Super Bowl ad price in NFL history. But were any of them worth the price? And, which brand won the day? Austin, Hattie, and Thomas discuss which ads nailed it, and others that just fell flat. Ā Then, the podcast closes by discussing the iconic halftime show dubbed as #DreDay. Sponsored by Pepsi, Dr. Dre, Mary J Blige, Snoop Dogg, Kendrick Lamar, Eminem, and a surprise appearance by 50 Cent brought 90s nostalgia and a party atmosphere to SoFi Stadium. It could be said that this yearās performance was one of the top-five shows ever presented.Ā Ā Let us know what you thought of the Super Bowl and which brands flexed their marketing and communications strength the best. Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIAĀ
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| Trust, But Verify; Why Do We Work While Sick? | 24 Jan 2022 | 00:35:22 | |
A CNN Business report says that Americans are showing up sick to work even as Omicron spreads. Why? Millions of frontline employees canāt stay home without missing a paycheck and many don't have paid sick leave. The Business Communicators discusses why this is a problem and offers potential solutions to keep workers healthy and safe. Who can you trust or is trust overrated?Ā The Trust Barometer reported that people trusted their CEOs more than government and wanted their business leaders to voice more opinion in societal issues. A number of business executives received promotions and the pressure to deliver is high.Ā Is this a valid expectation? Should Business influence government decisions? Also, trust in the media corroded in the wake of āfake news,ā readers have plethora of mediums for their media consumption.Ā Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ SUBSCRIBE TO OUR PODCASTĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Disruption and Strategic Concepts: How to Ensure Your Business Strategy is Equipped for the Future | 10 Jan 2022 | 00:39:49 | |
How can communications and marketing professionals future-proof their business to survive and profit from change? On the latest episode of The Business Communicators, Jonathan Brill, hailed by Inc. Magazine as a āSilicon Valley legendā joins the podcast to share his insights on creating a sustainable business that empowers employees. Brill shares insights into what makes leaders like Elon Musk and Tim Cook so successful ā and how businesses can utilize the same strategies to create success for their workforce. Ā Then, the podcast breaks down Lake Superior State University and their annual list of ābanishedā words and phrases ā should you oblige? And for kickerās, we share our thoughts on the latest season of Emily in Paris ā our guilty pleasure. Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ Ā KEY LINKS FOR THE WEEK
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| 2023 Unpacked: The Hits and Misses in AI and Comms | 17 Jan 2024 | 00:44:49 | |
Before we fully embrace the new year, The Business Communicators takes a look back at their āboldā comms predictions for 2023 while breaking down their hits and near misses. From AI and ChatGPT to fact-checking and propaganda, do Thomas and Austin have a future in forecasting models? Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| How to Transform Your Business in 2022; Elon Named TIME Person of the Year; Comms Trends Weāre Watching | 20 Dec 2021 | 00:50:53 | |
How can businesses reinvent themselves to ensure long-term success while retaining top-tier talent? Deb Coviello, Founder of Illumination Partners, joins The Business Communicators for a conversation on transforming corporate communications strategies heading into 2022 and the insights needed to equip effective and build leaders. Ā Then, the podcast breaks down the TIME Magazineās person of the year, and the list of candidates that Elon Musk topped. Was he deserving, or were other candidates snubbed? The show closes by breaking down the biggest marketing and communications trends of the year ā and what to expect heading into 2022. Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ Ā KEY LINKS FOR THE WEEK
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| Ben Worthen on Leveraging Data for Storytelling; Better.com CEO Faces Backlash | 13 Dec 2021 | 00:43:21 | |
In the digital media era, data and design are integral tools to effectively engage and captivate your audience through storytelling. On the latest episode of The Business Communicators, Ben Worthen, CEO of Message Lab, joins the podcast to share insights into crafting content and creating experiences that empower communications and marketing professionals to tell stories that people actually want to hear. Ā Then, Austin and Thomas breakdown the controversy surrounding Vishal Garg, CEO of the digital mortgage firm Better.com, who recently fired 900 employees during a Zoom call that went viral and made headlines worldwide. UPDATE: As of Dec. 10, Garg is taking time off from the company while it conducts a āleadership and cultural assessment,ā according to an email to employees from the board of directors. Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ Ā KEY LINKS FOR THE WEEK
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| Fearless Communication: When Representation Matters in the Workplace | 06 Dec 2021 | 00:40:37 | |
What is fearless, inclusive leadership in the workplace? Itās about being bold, courageous, and transparent about creating a culture where people feel like they belong and can thrive. And, it starts with having an open mind.Ā In the past 18 months, organizations have restructured their diversity and inclusion programs in the wake of rallying cries for leaders and companies to take a stand about environmental and social issues. Simply take a closer look at how marginalized groups are hired and promoted and according to the 2021 Edelman Trust Barometer -- the need to rebuild trust with their employees and the communities in which they work is paramount. Brian McComak, founder and CEO of the consulting firm Hummingbird Humanity, joins The Business Communicators to discuss how leaders can evolve by being transparent and committed to creating a safe space for people through a human-centered work culture where real representation matters. Music Credit: Smoke (with Lostboycrow) ā FeatherĀ Ā KEY LINKS FOR THE WEEK
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| Creating A Company Culture That Doesnāt Suck | 22 Nov 2021 | 00:55:38 | |
For decades, businesses have exhausted billions of dollars and spent countless hours developing strategies to increase employee engagement, decrease burnout, and improve productivity. And yet, most workplaces stillāto put it bluntlyāsuck. The reason? The corporate world has always been driven primarily by results, so leaders are not hard-pressed to actually change their ways.Ā Ā S. Chris Edmonds and Mark S. Babbitt, co-authors of Good Comes First, join The Business Communicators for a conversation on why for todayās blended workforce and future generations, this old-school corporate approach of profit and productivity above all else is no longer acceptable. Nor should it be, especially as organizations frame their return-to-work strategies with the intention of bringing their likely-reluctant workforce back into the office. Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ Ā KEY LINKS FOR THE WEEK
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| Astroworld and Crisis Comms; Aaron Rodgers Fumbles Media Interview; The Problem With Polling Data | 08 Nov 2021 | 00:38:54 | |
Following the initial recording of this episode of The Business Communicators, tragedy struck in Houston hours later on Friday, Nov. 5, as eight people died at Grammy-nominated artist Travis Scottās Astroworld Festival in a mass casualty event. Austin and Thomas open the podcast by discussing what went wrong and how the crisis response was botched by event promoters. Ā Then, the show breaks down Aaron Rodgers, Green Bay Packers quarterback, handling of his first media interview following his COVID-19 diagnosis. Hint: It did not go well. Find out why Rodgers exclusive interview with The Pat McAfee Show backfired and what communications professionals and business leaders can learn from āfriendlyā conversations with the media. Ā The podcast closes with election talk ā and why polling data is becoming increasingly unreliable. Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ Ā FOLLOW US ON SOCIAL MEDIAĀ
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| Performing Under Pressure; Facebook Goes Meta; Enes Kanter + Nike | 01 Nov 2021 | 00:58:48 | |
High-stress situations. We all know them, but how do we thrive under pressure and use it to our advantage? Dane Jensen, CEO at Third Factor and an instructor at Queenās University and the University of North Carolina, joins The Business Communicators to share how some of our highest-pressure moments and what we do in those moments have a major impact on the trajectory of the rest of our lives. Hailed by Entrepreneur as one of the top virtual speakers of 2020, Jensen shares insights on how business leaders, NAVY Seals and Paralympic athletes utilize pressure to increase their performance and how HR and the corporate world can do the same.Ā Ā Then, Austin, Hattie and Thomas discuss CEO Mark Zuckerbergās announcement that the social media giant is renaming its company Meta. What does this mean for the company moving forward, and what lessons can Meta learn from other corporate rebrands? The show closes with a discussion on 11-year NBA veteran Enes Kanter and his public outcry against Chinese President Xi Jinping, calling him an 'insecure tyrant, and Nikeās failure to call out slave labor in the worldās largest country. Music Credit: Smoke (with Lostboycrow) ā FeatherĀ LINKS FOR THE WEEK š§¾ Support Hattie and Pledge for the Pink SUBSCRIBE TO OUR PODCASTĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| When Values Align: Employee Readiness and Organizational Goals | 18 Oct 2021 | 00:53:01 | |
The Pandemic. The Great Resignation. Contentious societal and political issues. The challenges we face create unprecedented stress on individuals and families which can seep into the work environment. Ethan McCarty, the founder and CEO of Integral, joins The Business Communicators for a discussion on the companyās latest employee activation index (download the report here). McCarty shares insights on how organizations are building more inclusive cultures, why employers need to treat their employees like customers, the biggest challenges facing employers in a post-COVID world, and more. EPISODE SPONSOR:Ā From now until Nov 12, renew your IABC membership or join IABC and make the commitment to learning, connecting, and having the resources you need for years to come. The code IABC21 provides a 20% discount on international dues to anyone who renews their membership. For more information, visitĀ IABCHouston.com. FOLLOW US ON SOCIAL MEDIAĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Why COVID-19 has Changed Employee Comms; Facebookās Tumultuous Week | 11 Oct 2021 | 00:59:55 | |
Has your employee communications strategy effectively adapted over the past 18 months? If not, how can it improve moving forward? In the season four premiere of The Business Communicators, Houston Methodist Hospitalās Stefanie Asin and LyondellBasellās Monica Silva join the podcast to share best practices and tips for communicating and engaging employees with compassion and transparency as we emerge in a post-COVID world. Then, Austin, Hattie, and Thomas close the show by discussing the long-term implications of the Facebook outage, the importance of small businesses owning their own channels, and the allegations from whistleblower Frances Haugen. EPISODE SPONSOR:Ā From now until Nov. 12, renew your IABC membership or join IABC and make the commitment to learning, connecting, and having the resources you need for years to come. The code IABC21 provides a 20% discount on international dues to anyone who renews their membership. For more information, visit IABCHouston.com. FOLLOW US ON SOCIAL MEDIAĀ
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| Ragan CEO Diane Schwartz Talks Business Fluency and Earning a Seat at the Table | 21 Jun 2021 | 00:51:43 | |
Editorās Note: This episode marks the end of season three of the podcast. Season four will debut in fall 2021. Be sure to follow The Business Communicators on social media during the summer months and join the crew for special bonus live episodes. As CEO of Ragan Communications, Diane Schwartz leads a company that has become a trusted resource for the PR and corporate communications industry for more than five decades. She joins The Business Communicators to share insight on the state of communications in 2021, why communicators arenāt given a seat the c-suite table, and whether certification programs through IABC and PRSA can truly elevate your career. To close out the season, Austin, Thomas, and Hattie discuss their season three highlights, and why soccer icon Cristiano Ronaldoās press conference snub cost Coca Cola more than $4 billion in market capital. Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIAĀ SUBSCRIBE TO OUR PODCAST SPONSORSĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Facebookās Diana Doukas on Comms, Small Business Recovery, and Data Privacy | 14 Jun 2021 | 00:40:58 | |
Diana Doukas is the Manager for Economic Impact for U.S. Policy Programs at Facebook where she works with the companyās policy goals and how the platform can empower small businesses.Ā She joins Austin Staton and Hattie Horn on The Business Communicators for an in-depth conversation on her role at Facebook, how the company has created tools to facilitate small business development, lessons learned from the COVID-19 pandemic, and thetechnology that is here to stay in a post-COVID world. Doukas also shares her insights on the evolving digital media landscape and the ongoing fight to combat the spread of misinformation and bad actors on the platform. Prior to joining Facebook in 2019, Doukas served as Director of the White House Business Council for President Obama, where she worked closely with business leaders from Fortune 500 companies as well as small and medium enterprises, and as White House Liaison to the U.S. Small Business Administration. FOLLOW US ON SOCIAL MEDIAĀ SPONSORSĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Are Schools Setting Up Comms Students to Fail? | 11 Sep 2023 | 00:47:28 | |
Rutgers grad student Anna Tamke penned an op-ed in PR Week sharing her thoughts on why college has not prepared her for a career in public relations ā a plea for higher education to teach real world skills in the classroom. Ā "Itās a rude awakening when you graduate with a PR degree and realize youāre unemployed in a post-pandemic world with an unreal expectation for what working in your field looks like,ā Tamke wrote. āIf the education system properly taught students ā like myself ā what PR is and how to do it, entering the workforce wouldnāt be so hard." Ā Austin and Thomas are joined by Calgary-based comms pro Matthew John to weigh on the opinion piece, share their personal experience breaking into corporate communications, what schools of higher learning can do to properly equip students to succeed, and why itās important for students and professionals to look after their own professional development.
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| Corporate Rebranding, Twitter Blue, and Fighting Fake News | 07 Jun 2021 | 00:28:14 | |
This week on The Business Communicators, the crew discusses Totalās corporate rebranding to reflect its netzero ambitions, Twitterās latest premium offering, and a new study from MIT and Google that aims to fight misinformation on social media. Does A Rebrand Really Make A Difference? As public concern grows over climate change, companies have reinvented themselves to become leaders in the energy transition. French oil company Total recently renamed itself TotalEnergies, to reflect the companyās strategy to become a more diverse energy company.Ā Will āTwitter Blueā Drive More Revenue For Social Media Giant?Ā More than 85 percent of Twitterās revenue comes from advertising, and when the pandemic ignited lockdowns world-wide, sales dropped. Twitter launched Twitter Blue, a monthly subscription service that offers tools such as the ability to edit tweets before posting, and to read long threads in Reader Mode. With more than 200 million daily users on Twitter, it will be āwait and seeā if Twitter Blue will be a welcome addition to their content palette. What do Austin, Hattie and Thomas think about it? Whatās The Real Deal About Fake News? Depending on what is read these days on social media, chances are the information is not always accurate. During the pandemic, fake news and other misinformation about COVID-19 and the vaccine was prevalent on social media, and actually convinced people to not get the vaccine when it was available.Ā A new study led by MIT and Google proves that social media can slow the spread of fake news with a simple fix: get people to think about the accuracy of information before they share. The study revealed that when prompted to consider a storyās accuracy, people were 20 percent less likely to share fake news. Do we think it will work?Ā FOLLOW US ON SOCIAL MEDIAĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Amazonās $8.5 Billion Acquisition; Florida Takes on Silicon Valley | 01 Jun 2021 | 00:39:17 | |
Amazon made headlines with its massive purchase of MGM. What does this mean for the future of how we consume content? In Florida, Gov. Ron DeSantis signed legislation that takes on Silicon Valley. But, is this an assault on private corporations and their constitutional rights? As America heads back to the office, is video calling a thing of the past, or is it something we should embrace moving forward? Amazon Expands Media Portfolio with MGM Buy Was the buy a good move for Amazon? What will it mean for its competitorsā Netflix, Disney+, and Hulu?Ā Florida Moves to Stop Censorship with New Social Media Law Florida governor Ron DeSantis signed SB 7072 recently thatĀ āguarantees protection for Floridians against the Silicon Valley elites.ā The bill restricts how large social apps and websites can moderate usersā content, and will allow users to sue if they believe they were banned without sufficient reason. Tech industry giants Amazon, Google, Intel, Samsung, Facebook and others areĀ suing Florida saying the bill is a violation of private companiesā constitutional rights.Ā Tech and Florida have come out swinging. Whoās going to win this one?Ā Do I Need to Turn My Camera On During A Video Call? Video conference calls have become the new normal. Video conference fatigue is also a real thing according toĀ Stanford University research.Ā Can companies gradually transitioning back to the workplace be a possible solution for eliminating the exhaustion people are feeling from virtual meetings?Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIAĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Mask On, Mask Off; Crisis Comms + Cyber; How We Brainstorm | 17 May 2021 | 00:41:53 | |
After a week off, The Business Communicators are back! The trio discuss the communications efforts behind the latest guidance from the Centers for Disease Control and Prevention, why comms teams should be diligent in preparing for potential cyber threats, TikTok and (surprise) privacy, and tips to effectively channel your creative ideas. Mask On, Mask Off: The Rules of Engagement The most recent guidelines from the CDC say that individuals that are fully vaccinated can resume activities prior to the pandemic without a mask. However, if required by state and local guidelines, you will still be required to wear a mask. For the most part, the rules of engagement for wearing or not wearing a mask are still confusing for most people. The Business Communicators offer insight to what comms pros should look out for. Cyberattack Shuts Down the Largest U.S. Fuel PipelineĀ Will TikTokās New Login Feature Gain Usersā Trust?Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIA SUBSCRIBE TO OUR PODCASTĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Can Honesty Truly Transform the Workplace? | 03 May 2021 | 00:45:13 | |
Ron Carucci, best-selling author, speaker and managing partner at Navalent, has spent nearly four decades working with leaders and organizations pursuing transformational change for their organizations, leaders and industries. Ronās work has been featured in Fortune, CEO Magazine, Business Insider, MSNBC, Inc, Business Week, and more. Ron joined The Business Communicators to discuss current issues impacting businesses (environmental, social and governance) and recent research that culminated into his upcoming book, To Be Honest, that reveals what it takes to build purpose-driven companies of honesty and justice.Ā Ā Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIAĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Speaker Jodi-Ann Burey Shares How We Can Disrupt The Workplace | 26 Apr 2021 | 00:49:22 | |
If you have not met Jodi-Ann Burey, youāre in for a treat.Ā Simply put, she is a disrupter, speaker andĀ a writer who works at the intersections of race, culture, and health equity.Ā Jodiās TED talk, āThe Myth of Bringing Your Full Authentic Self to Work,ā embodies her disruption of traditional narratives about racism at work and has almost 1 million YouTube views. Jodi-Ann joins Hattie Horn for an engaging conversation about her mission to disrupt ābusiness as usualā to achieve social change; and, strategies companies and business leaders can implement that enable their people to feel confident about bringing their full, authentic selves to work. Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIAĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Bezos Says Farewell; CEOs, Brands, and Social Issues; Influencers and Fraud | 19 Apr 2021 | 00:45:18 | |
Amazon Founder and CEO Jeff Bezos wrote his final letter to shareholders last week offering clear insight about the customer experience, efficiency, long-term thinking, managing crisis and more. What are the key takeaways for comms pros and business leaders?Ā Each year, Amazon CEO Jeff Bezos writes a thought-provoking shareholder letter that offers clear insight about the customer experience, efficiency, long-term thinking, managing crisis and more. In his final shareholder letter, Bezos states that āif you want to be more successful in business (in life, actually), you have to create more than you consume.ā Bezos also acknowledges the company needs āa better vision for our employeesā success.ā His messages are clear and concise, and his tone is inclusive and respectful of all the stakeholders involved in the companyās success.Ā Austin, Hattie and Thomas discuss Bezosā final shareholder letter and takeaways communicators and business leaders alike can benefit from. Should Business Leaders Get Involved in Politics? In a previous episode, The Business Communicators discussed the Edelman Trust Barometer that revealed a widespread mistrust of government, and more trust in company CEOs.Ā More recently, companies have been speaking out against states implementing voting laws that opponents say will make voting more difficult for underrepresented voters, particularly Black voters. This raises questions for The Business Communicators:
Weāre Number One for All Things Comms! Shoutout to Catalyst, the official publication of the International Association of Business Communicators for including The Business Communicators in their list of recommendations to members as one of 14 Podcasts to Add to Your Communication Toolkit. Weāre number one on the list for All Things Comms! Thank you, IABC, for your support, especially to our sponsors and listeners who tune in and share your insight about the key issues and trends that impact our industry.Ā Letās keep building! Music Credit: Smoke (with Lostboycrow) ā FeatherĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| Daniel Vaughn Talks BBQ, Digital Media, and How to Keep Your Audience Wanting More | 12 Apr 2021 | 00:48:30 | |
Daniel Vaughn is the barbecue editor at Texas Monthly and he is the ultimate barbecue snob. In fact, @BBQSnob is his handle on both Twitter and Instagram where he actively engages with fans and readers throughout the U.S. Vaughn is a licensed architect, he is the author of the bestselling book, The Prophets of Smoked Meat and the creator of popular blog Full Custom Gospel BBQ. He joins The Business Communicators to talk about the science of BBQ, his unique career path, the importance of following your passion, and why brand and audience engagement is crucial to maintain small business success.Ā Listeners will also learn how to use a variety of media platforms to amplify messages that keep audiences coming back for more. And, Vaughn shares his insights on the most underrated BBQ spots in Texas, including some you havenāt heard of, and some that might make the coveted Texas Monthly Top 50 later this year. Music Credit:Ā Smoke (with Lostboycrow) ā Feather FOLLOW US ON SOCIAL MEDIA SPONSORS FOLLOW US ON SOCIAL MEDIAĀ | |||
| Lil Nas X, VW Controversy, Vaccine Passports | 05 Apr 2021 | 00:55:38 | |
The month of April blew in bringing fools, fire and vaccine passports. In this weekās episode, Austin, Thomas and Hattie talk about Volkswagenās April Fool fail, Nikeās clap-back on rapper Lil Nas Xās "Satan Shoes," and concerns about the new vaccine passport policy. Volkswagen is the Biggest (April) Fool If we had to grade Volkswagenās effort to promote the companyās lone electric vehicle to coincide with April Foolās Day, they earned an āF.' It all started with a leaked press release from Volkswagen announcing a rebrand to āVoltswagenā and that the change was a āpublic declaration of the companyās future-forward investment in e-mobility.āĀ The company said the āVoltswagenā branding would be on all its EVs going forward. Turns out, itās a big fat lie, and an April Foolās fail. Their attempt to pull a harmless prank shows that jokes like these donāt always pan out and possibly can erode consumer trust. Nike, Lil Nas X, and āSatan Shoesā Lil Nas X can teach a master class on creating fame. The rap artist is intuitive, and creative, in using digital media to promote his music and most recently, his collaboration with MSCHF to sell 666 pairs of modified Nike Air Max 97s as āSatan Shoes.ā Nike sued MSCHF alleging unauthorized use of the Nike logo and requested the court to cancel orders of the Satan Shoes, but not before MSCHF was able to sell off all but one pair of the custom shoes. Sneaker heads and critics alike are taking opposite corners in the controversy. Lil Nas X most likely is smiling and thinking, āWhereās the fire?āĀ Marketers, take note. Can Vaccine Passports Help Revive the Economy? Proponents say that if we can identify people who have received the COVID-19 vaccine, or at lower risk of spreading it could help open travel among other things. Thatās a good thing. We desperately need the effort to work, to get our economy booming again and with summer around the corner, people back to enjoying travel beyond the grocery store, the backyard and the living room sofa. Music Credit:Ā Smoke (with Lostboycrow) ā Feather FOLLOW US ON SOCIAL MEDIA SPONSORS FOLLOW US ON SOCIAL MEDIAĀ | |||
| Vaccines for Doughnuts; Media Merger Talks; David Dobrikās Downfall | 29 Mar 2021 | 00:49:02 | |
In the latest spirited conversation of The Business Communicators podcast, Austin, Thomas and Hattie exchange viewpoints over US businesses that are offering free stuff to people that get vaccinated, the pros and cons of a potential media merger between The Athletic and Axios, and why social influencer David Dobrikās scope of influence should have included him not making stupid decisions. Free Money, Donuts and Dope: But You Have to Get VaccinatedĀ First Breaking news: Getting the vaccine against COVID-19 can score you some swag! Knowing the protection benefits of getting vaccinated against a dangerous virus doesnāt seem to be enough to convince some people to take the jab. So, businesses across the US are offering perks to those who receive COVID shots. But is this the right approach or is it a promotional stunt to increase revenue and publicity? Startups Axios and The Athletic Talk Merger, Consider SPAC DealĀ Does bigger mean better? Thatās what startups Axios and The Athletic seem to think. While the online news platform and sports-media outlet have done well on their own, theyāre betting on scale to improve their odds of success. Each online company has its own loyal base of followers and by consolidating, the long-term plan is to bring additional digital publishers whose content draw consumers willing to pay for it and pull in premium advertisers wanting to get on the gravy train. Will subscribers climb aboard?Ā David Dobrik Called Out for Sexual Misconduct, Now Heās Crying Foul Weāve discussed the genius of social influencer David Dobrik on previous episodes of The Business Communicators. His presence on YouTube, TikTok and podcasts has built a fanbase of millions and heās grown his estimated net worth to $20 million. The Wall Street Journal dubbed him Gen Zās Jimmy Fallon and Dobrik could do no wrong. Until now.Ā Dobrik is riding a wake of multiple accusations of sexual assault against members of his VlogSquad content creation group. Though Dobrik issued a tearful apology, it doesnāt seem to be working. YouTube has demonetized his platform and heās losing fans and sponsorships left and right. Is his 15 minutes over as fast as it started? Music Credit:Ā Smoke (with Lostboycrow) ā Feather FOLLOW US ON SOCIAL MEDIA SPONSORSĀ FOLLOW US ON SOCIAL MEDIAĀ | |||
| March Madness: We Miss The Water Cooler Talk; The Importance of Self Care | 22 Mar 2021 | 00:45:14 | |
The NCAAās March Madness is well underway, one year after the annual collegiate basketball tournament was canceled due toĀ COVID-19. What does that have to do with communications? Plenty. The Business Communicators discuss how universities have reimagined their robust strategies to keep fans engaged to overcome the lack of physical connections.Ā The show also focuses on how employees have missed the chance to connect at the water cooler, and how maintaining mental health is crucial as we emerge from the isolation created by the pandemic. Editorās Note: Are you on Clubhouse? If so, we launched a group! Join The Business Communicators on Clubhouse by clicking here. Music Credit:Ā Smoke (with Lostboycrow) ā Feather Connect withĀ The Business Communicators onĀ Facebook,Ā Twitter,Ā Instagram,Ā YouTubeĀ andĀ LinkedIn, and find out more about our show atĀ TheBusinessCommunicators.com. And, if you havenāt done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com or text āpodcastā to (713) 360-0133.
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| Hustle to Heart: Transforming Side Gigs into Lifelong Passions | 28 Aug 2023 | 00:37:46 | |
Meek John Havard, the creator of the kids-focused YouTube channel, Cowboy Jack. Launched during the pandemic, Havard created The Cowboy Jack Show as an educational and fun channel for kids that takes them on adventures to explore this amazing world. Ā Havard describes the channel as a ātherapeutic hobbyā that has now blown up with more than 8 million views per month. On this episode of The Business Communicators, Havard shares insights into the creation of the show, how he utilizes online resources and his network to grow and evolve the channel, and tips for those looking to monetize, grow, or leverage their passion.
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| Tom Cruise and Deep Fakes; The Future of Network TV and the Digital Age | 08 Mar 2021 | 00:48:27 | |
Have you seen Tom Cruiseās clips on Tik Tok? Heās golfing, performing coin magic and talking to Mikhail Gorbachev. Or is he? The Business Communicators discuss the realities of ādeep fakesā and the potential ramifications they could have on world events, the stock market, and why comms pros need to be prepared to combat misinformation in the evolving digital age. Then, the podcast dissects the upcoming multi-billion-dollar NFL contracts and what it means for the future of TV networks and the way we consume digital content. The show opens with Austin, Hattie and Thomas discussing a new Tik Tok account, @deeptomcruise, that features what seem like real videos of Cruise, that if one didnāt look deeper would believe they are the real thing. Itās both mind-blowing and baffling.Ā Ā But, Tom Cruise isnāt the only deep fake account on the internet -- and that is terrifying. With software becoming increasingly sophisticated, the alarming mountain of misinformation they communicate --Ā and the confusion they create -- could have a lasting impact on how we operate as communications professionals. Next up, Chicago Bears coach Mike Ditka once said, "If you're not IN the parade, you WATCH the parade. That's life. Amazon is in the parade as the frontrunner to sign a deal with the National Football League to carry a significant number of games exclusively on Thursday nights. This is a big deal for the Amazon Prime streaming service and perhaps not so good for traditional TV.Ā The Business Communicators discuss what the big move means financially for the future of cable network markets, the NFL, and how we consume media. Music Credit:Ā Smoke (with Lostboycrow) ā Feather Connect withĀ The Business CommunicatorsĀ onĀ Facebook,Ā Twitter,Ā Instagram,Ā YouTubeĀ andĀ LinkedIn, and find out more about our show atĀ TheBusinessCommunicators.com. And, if you havenāt done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com or text āpodcastā to (713) 360-0133.
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