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Explore every episode of the podcast The Business & Pleasure of Flowers

Dive into the complete episode list for The Business & Pleasure of Flowers. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Designing a Dream Wedding in Rome: Flowers, Flexibility & a Whole Lot of Love25 Nov 202500:58:13

Episode 309: In this special episode, Lori and Vonda welcome a very important guest—Ellie—to relive her unforgettable wedding in Rome and pull back the curtain on what it really takes to design an international destination wedding. 

From navigating time zones, laid-back Italian vendors, and cultural differences (“unfortunately…”), to securing flowers through industry connections, planning mechanics for towering broken arches, and transporting hundreds of stems through narrow Roman streets at 5:30 a.m.—they share the wins, pivots, and problem-solving behind the magic.

You’ll hear how vision boards evolved (and had to be “locked”), how a DIY PVC arch frame became a showstopper, why respecting the architecture and history of a venue matters, and how a trusted design team (Tim, Julie, and Vonda) made it possible for the mother of the bride to actually be the mother of the bride on the big day.

Whether you’re a florist dreaming of destination work or just love a good behind-the-scenes wedding story, this episode is full of heart, humor, and practical insight on designing something truly unforgettable.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Email Marketing That Builds Real Customer Connection18 Nov 202500:26:55

Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure.

You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and why emailing once a month is better than not emailing at all. A refreshing, relatable take on marketing from two people who fully admit they’re running on fumes—and yet delivering pure gold.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Morning Habits That Change Everything16 Sep 202500:34:34

Episode 299: In this lighthearted and thoughtful episode, Vonda and Lori kick things off with karaoke night plans, road trip shenanigans, and a few laughs before diving into something we all wrestle with—morning routines. Inspired by an article on 10 simple habits that quietly make you unstoppable, they share personal stories, practical reflections, and how even small changes like making your bed, stepping outside for a few minutes of sunlight, or choosing three priorities can set the tone for your whole day. Whether you’re running a flower shop, a business, or just trying to start your mornings with more intention, this episode will encourage you to reset, refocus, and bring your best self forward.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Cheers to Four Years! Celebrate Our Birthday With Us02 Jan 202400:26:56

Episode 210: 
Join us in this special podcast episode as Flower Clique marks four years of blooming success since its inception in January 2020. Lori and Vonda, are joined with Kami and Ellie to reflect on their incredible journey.

In this celebratory episode, the Flower Clique team delves into their professional growth over the past four years.

Listen in as Lori, Vonda, Kami, and Ellie answer thought-provoking questions about their experiences with Flower Clique. Discover what valuable lessons they've gained, the remarkable accomplishments that have defined their path, and the exciting goals they have set for the future.

As they navigate through these reflections, the team also expresses their gratitude for the unwavering support from their community, customers, and each other. Tune in to this inspiring episode filled with wisdom, laughter, and heartfelt moments as Flower Clique celebrates four years of growth, resilience, and floral beauty.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Reflections of 202326 Dec 202300:26:04

Episode 209: 

Episode Description:  Vonda and Lori identify what they believe are the three most crucial areas for personal and business reflection from 2023 as we transition into 2024. Drawing upon their own experiences, conversations with many in this floral industry  and their own insights, Vonda and Lori provide a thoughtful guide for listeners to assess and analyze their own journeys.

Tune in as Vonda and Lori share their perspectives and encourage you to actively participate in this reflective journey. Your personal and professional growth awaits as you engage with the reflections of 2023 and set the stage for a successful and fulfilling 2024.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

2024 Trend Predictions and Product Development Insight with Ellie19 Dec 202300:30:36

Episode 208: Vonda and Lori welcome back  Ellie LaFever, PFCI. 
Ellie shares her invaluable insights and expertise on the process of creating fresh flower designs for the Flower Clique library of images for member websites. With a focus on the importance of having an open mind, Ellie discusses the key factors to consider when developing new floral products that capture the attention and imagination of customers.

As we look toward the future, Ellie also provides intriguing predictions for the floral industry in 2024. Discover what trends she foresees emerging in the coming years and gain a competitive edge in staying ahead of the curve.

Whether you are an aspiring florist, a seasoned professional, or simply have a love for beautiful blooms, this podcast episode is packed with inspiration and practical advice. Join Vonda, Lori, and Ellie as they explore the world of fresh flower product development and share their excitement for the future of floral design.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Real Sustainability for the Real Florist with Mayesh Design Star, Abby Chick12 Dec 202300:31:17

Episode 207:  In this episode, Abby Chick, returns  with new excitement to discuss her recent videos as a Mayesh Design Star! She shares with Vonda and Lori  highlights of her clips about sustainability for the retail florist industry.  The conversation focuses on practical ways to incorporate sustainability practices into the day-to-day operations of a florist business that she implements in her own flower shop, Blakemore Flowers, in Virginia.  Abby keeps it real, offering actionable takeaways for listeners to apply to their own florist businesses. Whether you are a florist looking to make your operations more sustainable or simply interested in the topic, this episode is a must-listen. Join the conversation and share your thoughts with our Cliquer community.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

"The Retention Revolution": Key Takeaways and Tips from the Book05 Dec 202300:37:25

Episode 206: In this episode, Vonda and Lori discuss the book, "The Retention Revolution: 7 Surprising (and Very Human!) Ways to Keep Employees Connected to Your Company" by Erica Keswin. They highlight some of the key points from the book and relate them to their experiences in the floral industry.

Listeners can expect to gain a few good tips on how to keep employees engaged and connected to their organization. Join Vonda and Lori as they share their thoughts and insights on the "Retention Revolution."

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Holiday Hustle: Three Expert Tips for Retail Florists28 Nov 202300:30:32

Episode 205: Lori and Vonda dive into the topic of setting up for a successful selling season in the floral business. With their expertise and experience, they share their top 3 tips for success during the holiday season.

In addition to their main tips, Lori and Vonda also provide some valuable bonus tips, including one that can make or break repeat sales going forward. Tune in to discover how to make the most of this bustling season and ensure your floral business flourishes during the festive period.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Thanksgiving Reflections: A Family Gathering21 Nov 202300:30:14

Episode 204: Join us for a heartwarming Thanksgiving episode as we gather together a few special family members of Vonda and Lori to share their heartfelt thoughts on this special holiday.

In this episode, we hear from Vonda's granddaughters, Leighton and Campbell Martin, whose youthful energy and enthusiasm add a refreshing perspective to the discussion. 

We also have the privilege of listening to the wise reflections of Lori's son, Davis Wilson. With his thoughtful insights, Davis reminds us to take a moment to pause and appreciate the blessings and meaningful moments that Thanksgiving offers.

And finally, we hear from Esther Wilson, Lori's mother-in-law, who brings a wealth of experience and wisdom to the conversation. Her perspective is a testament to the enduring importance of family and gratitude.

Join us as we gather around the virtual table to listen to the voices of different generations, and be inspired by their unique perspectives on Thanksgiving. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Discovering Personality Tendencies and Strengths in Communication 14 Nov 202300:25:20

Episode 203: In this episode Vonda and Lori hit the road in Illinois and are joined by  Ellie LaFever. They share their experiences at a private meeting of  BDC Managers and publicly at the SAF Profit Blast in Chicago, where gave presentations and insights on communication and personality tendencies.

They also discuss their team's recent undertaking of a strength-finders assessment within their Flower Clique team. By gaining a deeper understanding of their individual strengths, they hope to better serve others and improve as a team.

Join us as we delve into the importance of self-awareness and how it can enhance our communication and interpersonal relationships.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

A Growing Success: An Interview with TSFA Texas State Floral Association07 Nov 202300:32:31

Episode 202: In this episode, we sit down with the current President of TSFA, Susan Piland AIFD, CFD, TMF, as well as the Immediate Past President, Cheryl Vaughn CFD TMFA, to learn more about the organization and its success. They share their insights on what has made TSFA a thriving community of floral professionals, what keeps it strong and what upcoming events and projects are on the horizon. Tune in to hear from the leaders of Texas State Floral Association and discover what makes this organization so special.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Full Hearts: Reflecting on 200 Podcast Episodes31 Oct 202300:46:14

Episode 201: In this milestone episode, Vonda and Lori celebrate recording  200 podcast episodes by sharing their personal reflections on the journey so far. They talk about the lessons learned about themselves and one another.

In addition, they ask each other 5 questions to give listeners a glimpse into their personalities, backgrounds, and interests. Get ready to learn more about the hosts behind the microphones!

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

People, Petals & Big News: A Conversation with Bill LaFever on What’s Next09 Sep 202500:47:45

Episode 298: Lori’s voice is back—and so is the chatter across the floral world. In this episode, Vonda and Lori sit down with industry leader and President of Bill Doran Company, Bill LaFever, to unpack the big announcement combining Bill Doran Company and DWF, Denver Wholesale Florist, and what it really means for retail florists. Bill shares his family’s 80-year story—from his grandfather’s one-station-wagon route to 38 locations  —and why the company’s true engine has always been people and relationships.

We dig into practical takeaways for shops: fresher product through farm-direct procurement, the role of private labels like Doran Direct and Mount Flora, and why “quality, connection, and community” still win. Bill also talks hiring (hire slow, fire fast), leading through change with common sense and compassion, and mindset shifts when news hits your market. Bonus: rapid-fire fun—favorite flowers (hello, lisianthus and roses), live music obsessions, and game-day views.

If you’ve been wondering how this news affects your buying, your rep, and your customers’ experience, this candid conversation will steady your footing—and maybe spark your next move.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

SAF Petal It Forward 2023: Lori's Heartwarming Experience24 Oct 202300:31:06

Episode 200: Tune in to hear Lori's heartwarming and personal experience participating in the Society of American Florists' annual Petal it Forward campaign. On October 18, florists from all 50 states came together to spread joy and love by giving away flowers to unsuspecting recipients. Find out how this nationwide event was a great success and the profound impact it had on Lori and the people she encountered. Discover the power of flowers in brightening someone's day and spreading positivity in this inspiring episode.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Recapping Our Bogota Adventure: Highlights and Takeaways17 Oct 202300:16:17

Episode 199: In this episode, Vonda is joined by Audrey Kristoff and Ellie LaFever as they share their experiences from their recent trip to Bogota. They discuss the beauty of the flower farms, the journey of a Flower Clique Bundle, the event of Proflora as well as the love and appreciation of the local Columbians. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Creating Ripples in Bogota: A Journey to Natuflora (Natural Flowers)10 Oct 202300:26:45

Episode 198:  Lori interviews Vonda about her recent visit to Bogota, Colombia. She went there to attend Proflora and visit some flower farms, particularly Natural Flowers - the provider for Flower Clique bouquets. During her time there, Vonda had the opportunity to meet the workers, see the flower bouquet creation process, make new friends and observe the ripples of kindness and respect that started at the top.
In the next episode, Ellie and Audrey will join Vonda for a more in-depth recap of their experience in Bogota.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Digital Strategies and Insights with Renato Cruz Sogueco, VP of Digital Strategy and Education at BloomNet03 Oct 202300:44:49

Episode 197: In this episode, Vonda and Lori sit down with Renato Cruz Sogueco, Vice President of Digital Strategy and Education at BloomNet, as he shares his fascinating journey in the floral industry. Renato talks about his humble beginnings and the steps he took to reach his current position.

Renato also highlights some of his notable accomplishments in the industry, shedding light on the challenges he faced and the lessons he learned along the way. He provides valuable insights into the world of digital marketing, emphasizing what is essential to know in today's fast-paced and ever-changing digital landscape.

Additionally, Renato gives us a glimpse into his personal life and shares what he enjoys doing in his free time. He also offers intriguing hints about his future plans and where we might find him in the coming years.

Tune in as Renato Cruz Sogueco provides his expertise, experiences, and personal reflections on both his professional journey and his leisure pursuits.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Transporting the Fragrance: A Conversation with David Armellini from Armellini Logistics26 Sep 202300:30:21

Episode 196: Join Vonda and Lori for an insightful chat with David Armellini, a second-generation owner of Armellini Logistics. In this episode, David shares the fascinating history of his family-owned company and their trusted transportation services for the cut flower industry. Discover how Armellini Logistics has evolved over the years, constantly improving their methods and maintaining high standards in the industry. David also delves into the unique challenges they face in the transportation of delicate flowers and how they overcome them. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Journey of a Floral Professional: Interview with Brent Leech AIFD, CFD19 Sep 202300:24:47

Episode 195: In this inspiring episode, we sit down with Brent Leech, a highly accomplished floral designer, educator, and AIFD representative on the National Board. Brent takes us through his incredible journey from a small town in Illinois to the bustling Arizona Flower Market in Phoenix, where an average of 200 floral deliveries a day is the norm.

Brent shares insights on navigating the DIY floral market and you won't want to miss Brent's insightful "5-Minute Message," where he shares a nugget of wisdom that every aspiring or seasoned floral designer should hear. With his passion for flowers, creativity, and dedication to his lifelong work, Brent's story is sure to inspire and spark your own floral design journey.

Note: AIFD stands for the American Institute of Floral Designers, and CFD refers to Certified Floral Designer.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Charting a Successful Course for 4Q 202312 Sep 202300:26:30

Episode 194: In this episode Vonda takes the reins solo while Lori is away.  She will explore key insights and practical tips to help you navigate the rest of 2023 with confidence.

Join her as she guides you as to what you can expect for your business in the upcoming months and how to effectively plan for success. We delve into the critical question of when and how to forecast your sales and determine if your business needs to hire additional staff, to ensuring you make informed decisions.

Tune in to gain valuable perspectives on strategic planning, set your business up for growth and success. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

From Novice to Expert: A Conversation with Lottie McKinnon 05 Sep 202300:31:31

Episode 193:  In this episode, we chat with Lottie McKinnon, Program Director, Industry Relations and Education at Teleflora.  Lottie shares her story about how she started in the industry over 15 years ago and how her passion for flowers has driven her success. 

Additionally, Lottie gives listeners a sneak peek into what to expect from the upcoming Teleflora Education programs in 4Q 2023 and beyond into 2024. Her knowledge, personality and uplifting attitude are an inspiration for everyone in the floral industry.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Unveiling Growth Opportunities in Businesses29 Aug 202300:23:13

Episode 192:  In this episode, we sit down with Tyler Martin, Vonda’s son and a seasoned flower buyer, who shares his experiences growing up in a flower shop. Tyler shares his thoughts on business locations and highlights some of the challenges and pitfalls that consumers often experience when trying to purchase flowers at a brick and mortar location.

Furthermore, Tyler emphasizes the importance of being proactive in sales to achieve growth, pointing out that simply relying on foot traffic is not enough. He brings up a secret marketing idea that has the potential to boost sales and attract customers, challenging listeners to think outside the box and tap into untapped opportunities. 


Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

The Importance of Pricing Your Flower Designs on Your Website22 Aug 202300:29:13

Episode 191: As a floral business owner, it can be challenging find the time and have the expertise to price your designs competitively and profitably, especially in the online market. In this episode Kami Martin, Director of One Clique at Flower Clique, joins Vonda to discuss the important considerations to price your designs correctly on your website and how to avoid worrying about your direct competition. 
Tune in to learn more about this crucial topic and approach pricing with confidence. 



Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

50 Years in Flowers: Vonda's Origin Story02 Sep 202500:32:47

Episode 297: In this special solo episode, Vonda LaFever, AIFD, takes us on a heartfelt journey through her 50 years in the floral industry. From her very first Saturday job at a flower shop in Ames, Iowa, to building her own business alongside her husband, to founding Flower Clique, Vonda shares the lessons that shaped her career and her life.

She reflects on mentors who taught her the importance of commitment, quality, and mechanics; the joy of teamwork and community; and the milestones that come from family, friends, and faith. 

Most of all, this episode is a celebration of passion, resilience, and the belief that when you keep learning and share what you know, you not only grow yourself—you elevate everyone around you. 🌸

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

C’Mon Barbie, Let’s Go Viral15 Aug 202300:26:50

Episode 190: In this episode, Lori and Ellie take a deep dive into the successful marketing campaign behind the release of the Barbie movie and discuss ways that retail florists can implement similar tactics and strategies to boost their own businesses.From innovative social campaigns to creative collaborations, we break down the recipe that allowed Barbie capture the hearts of everyone this summer and surpass $1 billion at the box office.Join us in this exciting episode as we chat about the success of the Barbie movie marketing campaign and discuss ways florists can implement these strategies to take their businesses to new heights.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

The Bridge Between Eras: Navigating Generational Communication with Cameron Pappas and Ellie LaFever08 Aug 202300:51:19
Episode 189: In this thought-provoking episode of "The Bridge Between Eras," join your host, Lori Wilson, as she lets Vonda have a day off while she hosts Cameron Pappas and Ellie LaFever. These two Millennials sit down with Lori and delve into the fascinating and ever-relevant topic of generational communication and succession in the business world. Together, they explore the challenges and opportunities that arise when different generations collide, and share insightful strategies for fostering effective communication and ensuring a smooth transition of leadership within organizations. Gain valuable insights, learn from real-life examples, and discover actionable takeaways that can help you bridge the gap and navigate the complexities of generational dynamics in your own business. Tune in now to unlock the secrets of successful intergenerational collaboration!

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Tips to Open Your Mindset in Managing your Business01 Aug 202300:27:43

Episode 188: There is a lot of buzz about a mindsets and the importance of it in our businesses. Much of what we know and understand comes from studies found in the book Mindset by Carol S. Dweck, Ph.D.   Lori and Vonda discuss fixed and growth mindsets in relationship to new ideas and ways to grow in your business. Lori shares her own way to decide if an idea is worth sharing, calling it her P.P.P.  It really can be a game changer for anyone filled with ideas and wondering why they are not well received. 
You will walk away with a tool to help you succeed in conversations with fixed mindset individuals. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Business and Life Lessons from a Successful and Experienced Florist Battling Cancer25 Jul 202301:15:43

Episode 187: In this episode, we'll hear the inspiring story of Faye the Florist, a shop owner who is fighting a fierce battle with cancer. Despite the odds, Faye's cancer diagnosis has not hindered her passion for her business.

Faye shares with us the growth of her business over the years and the invaluable lessons she has learned along the way. Her determination and positive attitude will inspire listeners to tackle any challenge that comes their way. 

Tune into this extraordinary conversation with Faye the Florist, where her experiences and insights will surely leave an indelible mark on your heart.


Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

The Subtle Art of Substitutions with Abby Chick 18 Jul 202300:25:45

Episode 186:  Vonda and Lori chat with their friend and Cliquer, Abby Chick, owner of Blakemore's Flowers in Harrisonburg, VA,  to get the inside scoop on the workshop we're hosting on July 19th. She shares a whole new perspective on substituting flowers in your designs. It’s called The Subtle Art of Substitutions, and the purpose is to educate our industry on  the art and science behind effective flower substitution. It’s perfect for you and your team to learn something new and get inspired this summer season.

We designed the original content with retail florists in mind, but have expanded it into effective education for wedding & event florists as well! Our content includes an in-depth exploration of the art of substituting flowers in arrangements, bouquets, and installations, without compromising aesthetics or client preferences.

Get 10% off your workshop registration using this link, and we'll see you in the classroom!

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Blooming Beyond Bounds: Unveiling the Art of Exceptional Customer Service with Sam Bowles11 Jul 202300:49:54

Episode 185:  Join Lori and Ellie as they sit down with our good friend, Sam Bowles, the General Manager and Creative Director of Allen's Flowers in beautiful San Diego, CA. Get ready for an inspiring episode that will leave you motivated and eager to take your floral business to new heights!

In this captivating conversation, Sam shares his incredible journey from being a middle-school educator to diving headfirst into the world of flowers. Discover how he experienced personal growth and embraced the evolving floral industry, becoming a true expert in his field.

But that's not all! Sam also reveals the hard-hitting truth on delivering exceptional 5-star customer service. Whether your customers purchase flowers online, over the phone, or in person at your shop, this episode will provide you with valuable tools, ideas, and concepts to elevate their experience and surpass their expectations.

Attracting and retaining customers is crucial in today's competitive market, and Sam's expertise will guide you on how to ensure your business stands out. Learn how to demonstrate your unrivaled knowledge, readiness, and commitment to superior customer service, making your business the go-to destination for all things floral.

Don't miss out on this opportunity to gain valuable insights from a veteran floral business educator. Tune in to this enlightening episode and discover how you can exceed customer expectations and create an unforgettable floral experience!

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

God Bless America! Little Known Facts about Independence Day03 Jul 202300:22:10

Episode 184:  Vonda and Lori step back from the business of flowers to reflect and respect our country and share some little known facts about the 4th of July. In this family friendly episode, we encourage you to share it with your family and friends. Celebrate safely! 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

8 Subtle Signs of a Confident Genuine Leader27 Jun 202300:29:09

Episode 182: What qualities do you look for in a leader? We believe it starts with leading by example, however, do you notice the subtle signs of a leader? Lori shares eight signs that will give you food for thought and get the wheels turning on who the leaders were / are in your life, while Vonda challenges you to take action. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Next Gen Live! Recap with Ellie and Lori20 Jun 202300:35:08

Episode 182: Next Gen Live! is an event held by SAF (Society of American Florists) for floral pros age 45 and under,  from all segments of the floral industry. It was held in Miami June 11-13, 2023 and was a huge success! Ellie and Lori attended and enjoyed every bit of it. Vonda interviews Lori and Ellie, who attended and represented Flower Clique, to hear their favorite takeaways. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

How do you Handle Employee Conflict in the Workspace?13 Jun 202300:33:35

Episode 181: Handling employee conflict in the workspace seems to be a subject that's not talked about often and not because it doesn't happen! Vonda and Lori share stories of real life experiences as well as tips as to when and how to intervene if necessary. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Marketing with Intention: Tone, Templates & Timing for Florists26 Aug 202500:33:11

Episode 296:  Marketing is so much more than pretty Instagram posts – it’s the way your team answers the phone, the words you choose in an email, and the vibe customers feel when they walk through your door. In this workshop-style episode, Ellie LaFever PFCI, breaks down how to create intentional marketing that feels true to your brand and shows up consistently across every touchpoint.

If you’ve ever felt overwhelmed by what to post, when to post it, or how to make your marketing feel more authentic, this episode will give you clarity and a practical roadmap to move forward with intention.

View the session

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Tips to Successfully Onboard Employees and Retain a Strong Team06 Jun 202300:32:23

Episode 180: Setting your new hire up for success in the beginning is essential to keeping and retaining your team. In this rewind from 2022, Vonda and Lori share a check list that you'll find helpful in the onboarding process as well as retaining your current team ~  and can implement right away!

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Respect in the Workplace: Why, How and What to Avoid30 May 202300:32:29

Episode 179: Respect is defined as admiration for someone or something elicited by their abilities, qualities or achievements. Oftentimes respect is combined with liking a persons' personality and their abilities, when, especially in the workspace, personal feelings should be set aside. Vonda and Lori chat about the What and How of workspace respect and then Lori jumps in as Devil's advocate. 😉

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

What is Unreasonable Hospitality? 23 May 202300:33:23

Episode 178: Lori takes an opportunity to pitch the book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect,  written by Will Guidara to Vonda and you. When it comes to customer service, Lori knows what it takes as she has a great appreciation for creating superior experience. She shares a few of the many stories and recommends the book for both a good read and source of inspiration. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

What Can We Learn From Warren Buffett? 16 May 202300:37:07

Episode 177:  Vonda has been known to quote Warren Buffet a time or two on the podcast, so it only seems natural that she would want to know all about the Berkshire Hathaway Annual Shareholders meeting that was held on May 6th.  Ellie LaFever, PFCI, made the trip to Omaha and we've invited long time attendee Sayer Martin, CFA, who is son and brother, to join us to hear the key takeaways from the days' events. Even the floral industry has much to learn from the wisdom of Warren Buffett and Charlie Munger.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Mother's Day Memories from Flower Clique to You09 May 202300:45:46

Episode 176: This week Vonda and Lori welcome back Ellie LaFever and Kami Martin. Lori takes the lead as she asks each to share some last minute tips that you can do today to increase visibility and sales for Mother's Day as well as some personal stories. From the high and lows of memories to personal questions that will give you a bit more insight to the lives and personality of the Flower Clique gals. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Communication and Training are Key for a Successful Mother's Day02 May 202300:29:44

Episode 175: In part two of this interview with Jennifer Barnard, AAF, from Tillie's Flower Shop in Wichita, KS, Lori keys in on the importance of communication and properly preparing your people - your staff - to set them up for success, not only for the holiday but year round! 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Essential Holiday Prep from a 4th Generation Florist, Jennifer Barnard, AAF, from Tillie's Flower Shop25 Apr 202300:29:12

Episode 174:  2-part podcast alert! So much to cover, it needed to be in two episodes. Get the inside scoop on one retail florist's business operations for Mother's Day.

Lori sits down to chat with Jennifer Barnard, AAF, from Tillie's Flower Shop in Wichita, KS.  They chat about how Jen's business prepares for upcoming holidays. In the first of this 2-part series, they cover important tips on organization, product preparations and marketing ideas.

Tune in next Tuesday, May 2nd for part two.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Industry Happenings and Disciplines for Improving Your Attitude18 Apr 202300:29:15

Episode 173: Vonda and Lori chat about what's happening outside and inside the flower shop and encourage you to mark your calendar to attend an educational event, such as SAF or AIFD, one that best serves you.  With a few holidays and life events quickly approaching, it's important to keep your attitude in check. Your attitude and reactions create the culture in the workplace.  Join the gals for some tips on staying on the positive. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Mental Wellness in the Work Place, with Sarah Botchick from Pioneer Imports and Wholesale11 Apr 202300:28:27

Episode 172: Vonda and Lori continue to focus on the importance of your team.  In this interview with Sarah Botchick, from Pioneer Imports and Wholesale who  generally shares color trends with us,  we talk about another trend. It is the trend of Mental Health and Wellness in the work place. Sarah shares her personal journey as well as ideas for any business owner to afford and provide services for their team.

 HR firm used by Pioneer Imports and Wholesale: https://weilandworks.com
Check out the EAP: Employee Assistance Program (EAP), thru Uprise Health. Might be available from your provider of  Vision, Dental and Life Insurance (Guardian). They offer it free to any company that has three lines of insurance with them. You can also pay for these services separately and they are surprisingly affordable.   https://uprisehealth.com/employee-member/

 From Cameron Pappas,  Norton's Florist in Birmingham, AL
Corporate Chaplins 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Is Your Workplace Psychological Safe? Four Questions to Ask Yourself04 Apr 202300:33:20

Episode 171:  Have you ever heard of Psychological Safety? Psychological safety  is when individuals are comfortable sharing their thoughts, ideas, and concerns without fearing negative consequences. It might sound like it's not a big deal, , however, it really makes a difference in the performance of your team.  Vonda and Lori share examples of what it is, why it's important and what you can do to be sure your team feels safe in the workplace. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

From SAF to Sympathy Sales: Lessons, Laughter, and Lasting Tributes19 Aug 202500:36:12

Episode 295: In this episode Vonda and Lori share their takeaways from the SAF Convention—highlighting programs, conversations, and connections that sparked inspiration. From co-presenting alongside industry leader Tim Farrell AIFD, PFCI, AAF, CFD on growing sympathy profits with intention, to navigating questions about grief, empathy, and how to confidently guide families in honoring loved ones, this episode blends heartfelt reflection with practical business strategies. Plus, hear stories from behind the scenes, reminders about the proven emotional power of flowers, and why sharing that message boldly matters more than ever.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Choices to Make Now ~ That Will Help You Create the Life You Want and Deserve28 Mar 202300:29:44

Episode 170: It's no secret that we make choices everyday that will affect our future. After talking about the importance of affirmations in the previous episode, Vonda and Lori share some "lessons learned" and how actually taking it in and learning, over a period of time they can lead you to a more fulfilling and happy life. 



Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

The Power of Positive Affirmations and Why They Work21 Mar 202300:31:31
Episode 169: Lori has always been a big believer in the power of affirmations so you can imagine how excited she was to learn of a study that proved there is science behind the idea that affirmations really do work! Vonda and Lori share a bit about the scientific study, how to create a true affirmations and several examples of self affirmations you might find useful for yourself. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Have you Started to Crush 2023 or Need to Reset?14 Mar 202300:30:27

Episode 168: Sixty days ago Flower Clique had a webinar "How to crush the first 60 days of 2023", and now it's time to follow-up. Vonda and Lori share their habit goals and how they've measured up ~ or not! 

Book referenced: Atomic Habits by James Clear

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

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