Explore every episode of the podcast The Business & Marketing Scoop
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The Story of Dec’s Pets an Irish Ecommerce Pet Supplies Retailer With Declan O’Keeffe - Digital Director at Dec’s Pets. | 11 Apr 2024 | 00:37:30 | |
This is the fantastic story of how the brand Dec's Pets got started and how Declan O'Keeffe returned from Australia to help bring the business online. Not only is it a great story of taking a traditional family brick-and-mortar business and turning it into a modern online storefront but also a great story of turning negatives into positives. From covid to brexit Dec's Pets embraced the challenge and is now a growing online retailer in the Pet supplies market in Ireland. Check them out at: https://decspets.ie/ Connect with Mark Flavin on LinkedIn at: https://www.linkedin.com/in/markflavin/ Check out 3B1 at: https://3B1.ie Book a meeting with Mark Flavin at: https://3b1.ie/discovery-call-mark And if you enjoy this episode make sure to subscribe!! | |||
| Talking Startups, Venture Capital and a Career In Marketing With DC Cahalane - Venture Partner at Sure Valley Ventures | 28 Mar 2024 | 00:57:28 | |
DC Cahalane has decades of marketing experience, is the Co-Founder of Republic Of Work in Cork & is now a Venture Partner at Sure Valley Ventures. In this episode of The Business & Marketing Scoop I chat to DC all about his career, and how he got started, we chat all about startups and venture capital and of course his love of Cork! | |||
| Building and Scaling a Business in the Wedding Industry: A Conversation with Ciara Crossan | 23 Nov 2023 | 00:46:32 | |
In this episode of The Business & Marketing Scoop we're thrilled to be joined by Ciara Crossan, the visionary entrepreneur behind WeddingDates. Join us as we delve into Ciara's entrepreneurial journey, exploring the creation and growth of her innovative business in the wedding industry. We kick off the conversation with Ciara sharing the story of WeddingDates - a unique platform that helps couples plan the perfect wedding. Ciara reveals the inspiration and challenges she faced in the early days of building this business and how it has been shaped by her personal experiences. Get a behind-the-scenes look at how Ciara developed a B2B software solution that not only catered to couples but also WedPro, a platform for venue providers and wedding service vendors. Thinking of scaling internationally? Ciara shares her experiences and tactics in scaling her business in the UK, offering valuable insights for international expansion, sales strategies, and the importance of understanding local nuances in international markets. This episode is a must-listen for aspiring entrepreneurs, industry professionals, and anyone interested in the intersection of technology & business. | |||
| Ep 58 - Building Relationships To Grow Online With guest Expert Annelise Worn | 11 Jun 2020 | 00:13:08 | |
This week on the Digital Marketing Scoop Mark and Jen are chatting with guest Annelise Worn to discuss how to grow your business online. | |||
| Ep 57 - Leveraging Video Marketing With Guest Expert Sam Lister | 04 Jun 2020 | 00:17:14 | |
This week on the Digital Marketing Scoop Mark and Jen are chatting with guest Sam Lister all about how to get started and leverage video content in your marketing strategy. | |||
| Ep 56 - The Hospitality Sector and Marketing During Covid -19 with Guest Expert Sandra Hennessy | 28 May 2020 | 00:15:54 | |
This week on the Digital Marketing Scoop Mark and Jen are chatting with guest Sandra Hennessy from BeDynamic all about marketing during the Covid-19 crisis. Be Dynamic was set up in August 2010 and Sandra has worked in digital marketing since 2002. The business has gone from strength to strength and she works with a large portfolio of clients including LEO’s, Irish Times Training and The Irish Internet Association, Fáilte Ireland, Digital Marketing Institute, Enterprise Ireland, Skillnets and many private clients which consist of many SMEs, Micro-businesses and Start-ups. Sandra works with a diverse range of sectors and she understands the hurdles businesses face in this digital age. Sandra delivers training on a variety of digital marketing topics including best practice web development, conversion optimisation, online advertising, email marketing, social media and SEO. Sandra is a leader in her field and has been identified by many as a top resource of information on new technologies, tools and trends that will assist with the successful creations, implementation and management of digital marketing campaigns. You can find me : | |||
| Ep 55 - Marketing The Business From Start Up To Scale Up With Guests Clióna Moynihan and Riona Hegarty From Over-C | 21 May 2020 | 00:25:43 | |
This week on the Digital Marketing Scoop Mark and Jen are chatting with guests Clióna Moynihan and Riona Hegarty from Over-C all about marketing from star-up to scale-up. Over-C provide a digital platform to high-footfall, high-risk and high-production venues and facilities giving them full transparency, confidence and control of frontline operations. Our platform enables real-time decision making in the areas of cost control, compliance and the customer experience. All activity is monitored in real-time via a visual dashboard; and reporting is by exception - enabling executives to achieve cost efficiencies by making smarter decisions about how best to deploy frontline resources; ensures they are fully compliant with regulatory requirements and able to deliver an optimal customer experience. Customers and partners include Thomond Park Stadium, ScotRail, Eli Lilly, Savills, O2 Telefonica and KPN. | |||
| Ep 54 - SEO Misconceptions & How To Avoid Them with Guest Expert Thomas Marriott | 14 May 2020 | 00:26:28 | |
This week on the Digital Marketing Scoop Mark and Jen are chatting with Thomas Marriot all about common SEO misconceptions and how to avoid them. | |||
| Ep 53 - What Is Affiliate Marketing & How To Get Started With Guest Expert Jordan Rolband | 07 May 2020 | 00:15:29 | |
This week on the Digital Marketing Scoop Mark and Jen are chatting with Jordan Rolband all about Affiliate Marketing. | |||
| Ep 52 - How To Get Started Writing Content With Guest Expert Neil O'Brien (Quantum) | 30 Apr 2020 | 00:33:03 | |
This week on the Digital Marketing Scoop Mark and Jen are chatting with Neil O'Brien all about your written content, how to get started and how to get it right. | |||
| Ep 51 - What Makes A Successful Podcast? The Conversation After With Shane McCarthy (CMO - Sandboxx) | 23 Apr 2020 | 00:16:38 | |
When we finished recording episode 50, Mark and Jen continued to chat to Shane McCarthy with the cameras rolling. What ensued was a great conversation all about podcasting and content. | |||
| Ep 50 - Scaling Your Marketing with Guest Expert Shane McCarthy (CMO- Sandboxx) | 16 Apr 2020 | 00:23:03 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Shane McCarthy, CMO of Sandboxx all about scaling your marketing. | |||
| Ep 49 - Building A Personal Brand in the Influencer Space With Guest Expert Shauna Doyle | 09 Apr 2020 | 00:26:11 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with influencer Shauna Doyle all about building your brand and influencer marketing. | |||
| The Business & Marketing Scoop Starts Next Week | 16 Nov 2023 | 00:00:30 | |
The Business & Marketing Scoop with Mark Flavin of 3B1 brings you interviews with entrepreneurs, marketers, founders and leaders. Discover actionable insights and learnings that you can take back to your business. | |||
| Ep 48 - Pivoting Your Marketing To Adapt To How Covid-19 Has Changed The Business World | 02 Apr 2020 | 00:12:02 | |
This week on the Digital Marketing Scoop Mark Flavin and Jen Bryan are chatting about marketing and the current Covid-19 pandemic. We chat about how to pivot your marketing, mistakes we're seeing and great things we're seeing. If any of our listeners need marketing information or help during this time, feel free to contact us. | |||
| Ep 47 - Can You Measure Brand Awareness? With Guest Expert Josh Braaten (Brandish Insights) | 26 Mar 2020 | 00:28:56 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Josh Braaten from Brandish Insights all about how to measure brand effectively. | |||
| Ep 46 - Why Should You Have An Audio Strategy? With Guests Kees Hendrickx & Josh O’Farrell-Hurley (Spearline) | 19 Mar 2020 | 00:34:06 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Kees Hendrickx & Josh O’Farrell-Hurley from Spearline all about audio strategies and podcasting. | |||
| Ep 45 - How To Nail An Advertising Campaign on LinkedIn With Guest Expert Naira Perez (Springhill Digital) | 12 Mar 2020 | 00:16:02 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Naira Perez from Springhill Digital all about LinkedIn Advertising. https://www.linkedin.com/company/springhilldigital/? Naira’ Profile: https://www.linkedin.com/in/nairaperez/ Springhill Digital Facebook Profile: | |||
| Ep 44 - Building The Foundations Of Your Next Marketing Strategy With Guest Expert Kim O’Mahony | 05 Mar 2020 | 00:31:25 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Kim O'Mahony from This Is Ethos all about the groundwork you need to be doing to hit the ground running with your business, messaging and marketing. | |||
| Ep 43 - Building a Dynamic Personal Brand With Guest Expert Sian Horn (Entrepreneur) | 27 Feb 2020 | 00:46:28 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Sian Horn all about building a dynamic personal brand that you can leverage for your business ventures. | |||
| Ep 42 - What's The Story With Featured Snippets? With Guest Expert Darren McManus | 20 Feb 2020 | 00:30:12 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Darren McManus all about featured snippets, what they are, the recent changes and the pros and cons of them. | |||
| Ep 41 - Building Your Brand On LinkedIn With Guest Expert Jack Gaisford (V21) | 13 Feb 2020 | 00:23:16 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Jack Gaisford Founder of V21 all about building a brand on LinkedIn. | |||
| Ep 40 - The Art Of Meaningful Copywriting With Guest Expert Hillary Weiss (Founder of Statement Piece Studio) | 06 Feb 2020 | 00:22:53 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Hillary Weiss Founder of Statement Piece Studio all about impactful copywriting. | |||
| Ep 39 - How To Create Demand For Your Product or Service | 30 Jan 2020 | 00:08:17 | |
This week on the Digital Marketing Scoop Mark Flavin and Jen Bryan are chatting all about how to create demand for your product or service through marketing. | |||
| 3 Tips To Increase Your Ecommerce Websites Sales | 17 Feb 2022 | 00:04:31 | |
On this week's episode of The Digital Marketing Scoop, Mark is giving tips on how to increase your Ecommerce website sales. | |||
| Ep 38 - The Role of Brand in SEO | 23 Jan 2020 | 00:07:53 | |
This week on the Digital Marketing Scoop Mark Flavin and Jen Bryan are chatting all about the role of brand for search engine optimisation. | |||
| Ep 37 - How To Create A Successful Blog | 16 Jan 2020 | 00:11:33 | |
This week on the Digital Marketing Scoop Mark Flavin and Jen Bryan are chatting all about how to create and maintain a successful blog. | |||
| Ep 36 - Marketing For SaaS - With Guest Expert Raymond Coppinger (Head of Marketing at Teamwork) | 09 Jan 2020 | 00:20:36 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Raymond Coppinger from Teamwork all about marketing in the SaaS industry. | |||
| Ep 35 - The TikTok Lowdown With Guest Expert Jayde Vincent (TikTok Influencer with 1.2m followers) | 02 Jan 2020 | 00:11:18 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with TikTok influencer Jayde Vincent to get the lowdown on the platform. | |||
| Ep 34 - Our Digital Marketing Predictions for 2020 | 25 Dec 2019 | 00:14:18 | |
In this episode of The Digital Marketing Scoop Mark and Jen reveal their 2020 digital predictions! | |||
| Ep 33 - How We Helped Sigma Homes Take Turnover From €300,000 to €12,000,000 Through The Power of Marketing - With Guest Expert Patrick O’Brien (Sigma Homes) | 19 Dec 2019 | 00:31:53 | |
Thie episode is brought to you by the team in Cliq Media & Marketing. In this episode of The Digital Marketing Scoop Mark and Jen are chatting with guest expert Patrick O'Brien on how marketing scaled his luxury brand to new heights. | |||
| Ep 32 - Connecting Your Community Online and Offline With Guest Expert Bo Browne (Cork Chamber of Commerce) | 12 Dec 2019 | 00:22:52 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with guest expert Bo Browne all about how to leverage your online presence to help connect your community online and offline. | |||
| Ep 31 - The Lowdown on Video and Social Media with Guest Expert Fraser Cottrell (Fraggell Productions) | 05 Dec 2019 | 00:26:16 | |
In this episode of The Digital Marketing Scoop Mark and Jen are chatting with guest expert Fraser Cottrell all about video and social media. | |||
| Ep 30 - How To Build A High Performing Landing Page | 28 Nov 2019 | 00:08:30 | |
In this episode of The Digital Marketing Scoop Mark and Jen take you through how to build a high performing landing page. | |||
| Ep 29 - Getting Started With Account Based Marketing With Guest Expert Carman Pirie (Kula Partners) | 21 Nov 2019 | 00:18:05 | |
In this episode of The Digital Marketing Scoop Mark and Jen chat with guest expert Carman Pirie about how you can get started with account based marketing. | |||
| Should Your Business Be On TikTok? | 10 Feb 2022 | 00:04:28 | |
On this week's episode of The Digital Marketing Scoop, Mark is talking about why you should think about producing content for TikTok. | |||
| Ep 28 - The Power of Storytelling for Branding with Guest Stephen Ryan (24 Stories) | 14 Nov 2019 | 00:22:42 | |
In this episode of The Digital Marketing Scoop Mark and Jen discuss the power of storytelling for branding with guest expert Stephen Ryan. | |||
| Ep 27 - Using Human Biology to Create Powerful Content - With Guest Fergus Ryan | 07 Nov 2019 | 00:35:10 | |
In this episode of The Digital Marketing Scoop Mark and Jen discuss how biology can impact content creation with guest expert Fergus Ryan. | |||
| Ep 26 - How To Nail A Product Launch | 31 Oct 2019 | 00:11:41 | |
In this episode of The Digital Marketing Scoop Mark and Jen take you through how to nail the marketing for your next product launch. | |||
| Ep 25 - Is Google Analytics Lying to you? With Guest Zahid Aslam (Digital Marketing Lecturer in Cork Institute of Technology) | 24 Oct 2019 | 00:24:45 | |
In this episode of The Digital Marketing Scoop Mark and Jen discuss all things Google Analytics with guest Zahid Aslam. For the Cert: https://www.cit.ie/digitalmarketing For the Masters: https://www.cit.ie/mscdigmarketing Connect with Zahid Aslam on Linkedin here: https://www.linkedin.com/in/zahidaslam/ | |||
| Ep 24 - How to Choose Where to Put Your Advertising Budget | 17 Oct 2019 | 00:09:22 | |
In this episode of The Digital Marketing Scoop Mark and Jen discuss how to choose where to put your advertising budget. | |||
| Ep 23 - How to Maximise your LinkedIn Presence with Expert Guest David Tash | 10 Oct 2019 | 00:14:10 | |
In this episode of The Digital Marketing Scoop Mark and Jen discuss how to maximise your presence on LinkedIn with guest LinkedIn expert David Tash. | |||
| Ep 22 - How to Plan and Reap the Rewards of an Epic Christmas Marketing Campaign | 03 Oct 2019 | 00:09:58 | |
In this episode of The Digital Marketing Scoop Mark and Jen discuss how to plan and reap the rewards of an epic Christmas digital marketing campaign. | |||
| Ep 21 - Influencer Marketing | 26 Sep 2019 | 00:13:18 | |
In this episode of The Digital Marketing Scoop Mark and Jen discuss the different factors you should take into consideration when thinking about starting to use influencer marketing. | |||
| Ep 20 - How to Optimise for Voice Search | 19 Sep 2019 | 00:09:32 | |
In this episode of The Digital Marketing Scoop Mark and Jen talk about how you can get your website and brand ready for voice search. | |||
| Ep 19 - When is the Right Time for a New Website? | 12 Sep 2019 | 00:13:18 | |
In this episode of The Digital Marketing Scoop Mark and Jen discuss the different factors you should take into consideration to determine when you need a new website. | |||
| 2 Tips To Improve Your Rankings In Google & Get More FREE Traffic | 03 Feb 2022 | 00:04:12 | |
This Week on The Digital Marketing Scoop, Mark shares 2 Tips To Improve Your Rankings In Google & Get More FREE Traffic! | |||
| Ep 18 - Auditing Your Website For SEO | 05 Sep 2019 | 00:17:30 | |
In this episode of The Digital Marketing Scoop Mark and Jen talk about the steps you need to take to do an SEO audit of your website to improve your rankings and conversions. | |||
| Ep 17 - Debunking Digital Marketing Myths | 29 Aug 2019 | 00:18:01 | |
In this episode of The Digital Marketing Scoop Mark and Jen talk about the most common misconceptions in the Digital Marketing world and whether they are true or not. | |||
| Ep 16 - Our Favourite Creative Tools | 22 Aug 2019 | 00:08:36 | |
In this episode of The Digital Marketing Scoop Mark and Jen talk about their favourite software and hardware for content creation. | |||