Welcome to the Burleson Box podcast – your go-to resource for dentists and orthodontists seeking game-changing insights. Dive into compelling, evidence-backed guidance from renowned authors and experts who've shared their life's work in top-selling books. Join us alongside influential CEOs, CMOs, academic thought leaders, and savvy business investors as we unravel the intricacies of marketing, management, and leadership best practices. Uncover the impact of your decisions on all facets of your organization, and elevate your expertise with actionable wisdom. Tune in for a transformative journey in private practice success.
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Dr. Ben Fishbein on Growth, Delegation, and Giving Back
Episode 46
Friday, October 4, 2024 • Duration 34:17
In this episode of The Burleson Box, we sit down with Dr. Ben Fishbein, a powerhouse in the orthodontic world, founder of Fishbein Orthodontics, and the driving force behind Fishbein Fundamentals. With nine offices and a track record of exceptional patient care and practice growth, Dr. Fishbein has transformed the business of orthodontics. We dive deep into his journey, from expanding his practice to delegating effectively, and the importance of knowing what you truly want before pursuing growth.
Dr. Fishbein also shares insights into the Fishbein Foundation and their community work, providing free orthodontic care to children who need it most. His dedication to growth, both professionally and philanthropically, is truly inspiring. Whether you’re a dentist, orthodontist, or practice manager, you’ll walk away with actionable takeaways on building a successful practice and giving back to your community.
Key Topics:
Dr. Ben Fishbein’s journey from a single practice to nine offices
The challenges and strategies of rapid practice growth
Delegation: The art of trusting your team
The Fishbein Foundation’s impact on the community
Fishbein Fundamentals and its role in teaching others
Advice for hiring associates and expanding your team
You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.
OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.
OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.
Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.
Dr. Tara Gostovich of TG Orthodontics shared:
"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.
Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Dr. Rooz Khosravi on Digital Dentistry and Interdisciplinary Treatment Mastery
Episode 45
Friday, September 6, 2024 • Duration 45:52
In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Dr. Rooz Khosravi, a trailblazer in digital orthodontics and interdisciplinary treatment planning. Dr. Khosravi shares insights from his years of experience in implementing digital solutions within orthodontic practices, discussing how digital tools such as 3D printing and aligner therapy have revolutionized patient care. He emphasizes the critical role of collaboration between orthodontists and other dental specialists in delivering optimal treatment outcomes, noting how digital dentistry can simplify complex interdisciplinary cases.
Listeners will hear about Dr. Khosravi’s journey, from his early exposure to dentistry in his mother's practice to his cutting-edge work at PORTH Personalized Orthodontics, where he leads fully digital clinics. Dr. Khosravi also reflects on the barriers to adopting interdisciplinary care and how digital solutions can help overcome them, offering practical advice on integrating technology into everyday practice. Whether you are looking to enhance patient care or streamline operations, this conversation is packed with valuable takeaways for orthodontists, dentists, and anyone interested in the future of dental technology.
Tune in for a deep dive into how technology is reshaping the field of orthodontics and interdisciplinary care, and learn how to implement these innovations in your own practice.
***
The Burleson Box is brought to you by OrthoFi:
You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.
OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.
OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.
Karen Eber on The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire
Episode 36
Friday, December 1, 2023 • Duration 50:55
What makes a story perfect?
How do you tell the perfect story for any occasion?
Stories are a memorable and engaging way to differentiate yourself and build connections. They are integral to forming trust, creating new thinking, and even influencing decision-making. But it isn’t enough to tell a story. The way you tell a story makes a difference in the outcome for your audience. Most people aren’t natural storytellers. They see others tell stories with ease and feel they weren’t given that talent or don't have the perfect story to share.
In The Perfect Story, Karen Eber—leadership consultant, professional storyteller, and TED speaker—evolves the conversation on storytelling. She explains how to leverage the science of storytelling to create an engaging story. Without relying on complicated models or one-size-fits-all prescriptions, The Perfect Story makes storytelling accessible with practical and impactful steps for anyone to tell the perfect story for any occasion.
***
The Burleson Box is brought to you by Socius Marketing:
The Socius team is your strategic partner to set both specific KPIs and patient growth objectives as well as identify the most effective mix of digital marketing services for your practice.
Our experienced team will work with your internal team to build an effective strategy for reaching those goals, as well as provide ongoing feedback about the success of those strategies over time.
And because we believe that trust and transparency are essential for any successful partnership, you’ll always have real-time insights into the progress of your campaigns across all digital marketing channels. In fact, you retain ownership of all digital assets so you can access results any time you like.
Detailed data and a crystal-clear understanding of which marketing efforts are really driving success in your business not only saves you time and money but also lets us do more of what works and less of what’s not paying off.
And with services such as optimized website design, SEO content, paid media, digital strategies, social media campaign, and review management, has your digital marketing needs covered.
Christina Wallace on The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger Than Your Business Card
Episode 35
Friday, November 3, 2023 • Duration 55:36
Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global pandemic (to name a few).
We need a dramatically different relationship with work, one that allows us to define ourselves beyond our paid labor. The answer? A Portfolio Life. An anti-hustle, pro-rest approach to work-life balance, a Portfolio Life is built on three tenets.
1. You are more than any one role or opportunity.
2. Diversification will help you navigate change and mitigate uncertainty.
3. When (not if) your needs change, you can and should rebalance.
In The Portfolio Life, Harvard professor, serial entrepreneur, and self-described "human Venn diagram" Christina Wallace adapts tried-and-true practices from entrepreneurs, creatives, and successful freelancers to help you eschew the cult of ambition and experience the freedom of building the flexible, fulfilling, and sustainable life you want.
Whether you’re sick of being told your worth is inextricably tied to your work, or that setting boundaries and protecting your personal life means you aren’t “all in,” this book will walk you step-by-step through the process of designing a strategy for the long haul. Because you deserve rest, relationships, and a rewarding career — not someday, but today. After all, you only live once.
***
The Burleson Box is brought to you by Socius Marketing:
The Socius team is your strategic partner to set both specific KPIs and patient growth objectives as well as identify the most effective mix of digital marketing services for your practice.
Our experienced team will work with your internal team to build an effective strategy for reaching those goals, as well as provide ongoing feedback about the success of those strategies over time.
Brad Stulberg on Master of Change: How to Excel When Everything Is Changing – Including You
Episode 34
Friday, October 6, 2023 • Duration 52:55
From social disruptions like economic recessions, pandemics and new technologies, to individual disruptions like getting married, career transitions and becoming a parent, we undergo change in transformation, both good and bad, regularly. Change is not the exception, it's the rule. On today's program, we welcome Brad Stulberg, bestselling author of The Practice of Groundedness and his new book, Master of Change: How to Excel When Everything is Changing - Including You. While we endlessly fight change, often viewing it as a threat to our stability and sense of self, we can flip the script on its head. Brad's book offers a path for embracing and even growing from life's constant instability.
Drawing on cutting edge science, ancient wisdom, and daily practice, Stulberg offers concrete principles for developing a mindset called rugged flexibility, as well as habits and practices to implement it. Along the way, listeners will learn how to be in conversation with change instead of it happening to you. The importance of expectations, why cultivating a rugged yet flexible sense of self is key to a strong identity, and how to take productive action during uncertainty. I'm so excited to welcome Brad to the show today inside another episode of the Burleson Box.
***
The Burleson Box is brought to you by In Hand Dental:
Are you trying to increase your treatment plan close rates while also increasing revenue? How can you do both for your dental practice without burning out an already burdened staff?
The answer? Remote dental monitoring. You need a trusted HIPAA-compliant app that helps you and your staff work smarter, not harder. This needs to be an easy to use, easy onboard app that your patients will find fun to use, and will increase their engagement and success with aligners.
You need the In-Hand Dental App. The In-Hand Dental App allows you to engage with your patients in real time, send individual and batched messages, and solve problems to increase compliance without using up chair time.
The result? Happy patients, happy staff, and happy practices. With more revenue, and the ability to do more starts. With prices starting as low as $149 per month, it's perfect for a growing aligner business. Check us out and learn more at InHandDental.com
Henry Roediger on Make It Stick: The Science of Successful Learning
Episode 33
Friday, September 1, 2023 • Duration 39:12
To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners.
Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned.
Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.
On this episode of The Burleson Box, we hear from Professor Henry L. "Roddy" Roediger III, author of Make it Stick about the importance for students and teachers to know whose advice to take on how best to go about learning, what should we really be asking if we want to solve complex problems, the concept of massed practice and why our faith in it is misplaced, how learning and experience come together, how to avoid illusions of knowing, and how we can be more mindful about how mastery really works.
***
The Burleson Box is brought to you by In Hand Dental:
Are you trying to increase your treatment plan close rates while also increasing revenue? How can you do both for your dental practice without burning out an already burdened staff?
Emily Miller on Breakfast: The Cookbook and OffLimits
Episode 32
Friday, August 4, 2023 • Duration 36:26
Everyone loves breakfast, but if you stop to consider the cereal aisle hasn't changed in 60 years. Today on the program, we welcome Emily Miller, CEO and Founder of OffLimits. Emily's the author of Phaidon's Breakfast: The Cookbook.
She's an internationally-renowned authority on breakfast. Through her Breakfast Club series, she's hosted dozens of exclusive events around the world with Michelin starred chefs. And now she's the CEO and Founder of OffLimits, a defiant cereal brand here to break the rules and prove that cereal can be both fun and healthy with offensively delicious flavors, moody mascots, exclusive toys, and thoughtful ingredients that moms would approve of.
As Emily likes to say, "In a world full of rules, let's do what's off limits."
***
The Burleson Box is brought to you by Mastry:
The Mastry App leverages HypnoBreathwork®, a cutting edge method using breathwork to clear energetic patterns, hypnosis to reprogram subconscious beliefs, and visioning to fire new neural pathways for sustainable behavior change. This unique formula accelerates trance-induced states to heal unprocessed emotions from the root and take intuitive action to get into alignment.
Mastry is an experience to create connection and live your purpose. Download the app, try a free 7 day tray and join the mailing list at Mastryapp.com
***
Resources Mentioned in the Episode with Emily Miller:
Fabian and Jeremiah, chefs at Contra in New York City
Sally Susman on Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World
Episode 31
Friday, July 7, 2023 • Duration 39:40
In March of 2020, Sally Susman, the chief corporate affairs officer at Pfizer, found herself at the helm of one of the most urgent high stakes public dialogues of our times. She and her team successfully found ways to break through and persuade millions to change their assumptions about big pharma and build confidence in the life-saving technology they developed.
***
The Burleson Box is brought to you by Mastry:
The Mastry App leverages HypnoBreathwork®, a cutting edge method using breathwork to clear energetic patterns, hypnosis to reprogram subconscious beliefs, and visioning to fire new neural pathways for sustainable behavior change. This unique formula accelerates trance-induced states to heal unprocessed emotions from the root and take intuitive action to get into alignment.
Mastry is an experience to create connection and live your purpose. Download the app, try a free 7 day tray and join the mailing list at Mastryapp.com
***
Resources Mentioned in the Episode with Sally Susman:
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.
Wendy Smith on Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems
Episode 30
Friday, June 2, 2023 • Duration 41:15
Life is full of paradoxes. How can we each express our individuality while also being a team player? How do we balance work and life? How can we improve diversity while promoting opportunities for all? How can we manage the core business while innovating for the future?
For many of us, these competing and interwoven demands are a source of conflict. Since our brains love to make either-or choices, we choose one option over the other. We deal with the uncertainty by asserting certainty.
There's a better way.
In Both/And Thinking, Wendy Smith and Marianne Lewis help readers cope with multiple, knotted tensions at the same time. Drawing from more than twenty years of pioneering research, they provide tools and lessons for transforming these tensions into opportunities for innovation and personal growth.
Filled with practical advice and fascinating stories—including firsthand tales from IBM, LEGO, and Unilever, as well as from startups, nonprofits, and even an inn at one of the four corners of the world—Both/And Thinking will change the way you approach your most vexing problems.
***
The Burleson Box is brought to you by Mastry:
The Mastry App leverages HypnoBreathwork®, a cutting edge method using breathwork to clear energetic patterns, hypnosis to reprogram subconscious beliefs, and visioning to fire new neural pathways for sustainable behavior change. This unique formula accelerates trance-induced states to heal unprocessed emotions from the root and take intuitive action to get into alignment.
Mastry is an experience to create connection and live your purpose. Download the app, try a free 7 day tray and join the mailing list at Mastryapp.com
***
Resources Mentioned in the Episode with Wendy Smith:
Amy Gallo on Getting Along: How to Work with Anyone (Even Difficult People)
Episode 29
Friday, May 5, 2023 • Duration 42:53
In this episode, Dustin talks with Amy Gallo about her book, Getting Along: How to Work with Anyone (Even Difficult People).
Amy shares the 9 principles for getting along with anyone, why we must focus on what we can control and avoid wasting time trying to convince our colleagues to change; people change if they want to. Focus instead on what you can do differently.
We discuss why work relationships are so hard and whether or not they are really worth the trouble. Amy gives excellent advice on how to monitor our stress and how our minds often work against us in moments of conflict with a colleague. Listeners will discover how to use the brain science in their favor.
We don’t have to grin and bear bad behavior at work. This book shares the best ways to change our approach, improve our interactions, and even turn enemies into allies. Dig into this episode of The Burleson Box Podcast and learn how to build interpersonal resilience so that you can bounce back quicker from negative interactions and have less stress going forward.
***
The Mastry App leverages HypnoBreathwork®, a cutting edge method using breathwork to clear energetic patterns, hypnosis to reprogram subconscious beliefs, and visioning to fire new neural pathways for sustainable behavior change. This unique formula accelerates trance-induced states to heal unprocessed emotions from the root and take intuitive action to get into alignment.
Mastry is an experience to create connection and live your purpose. Download the app, try a free 7 day tray and join the mailing list at Mastryapp.com
***
Resources Mentioned in the Episode with Amy Gallo:
Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.
Dr. Tara Gostovich of TG Orthodontics shared:
"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.
Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.
Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
And because we believe that trust and transparency are essential for any successful partnership, you’ll always have real-time insights into the progress of your campaigns across all digital marketing channels. In fact, you retain ownership of all digital assets so you can access results any time you like.
Detailed data and a crystal-clear understanding of which marketing efforts are really driving success in your business not only saves you time and money but also lets us do more of what works and less of what’s not paying off.
And with services such as optimized website design, SEO content, paid media, digital strategies, social media campaign, and review management, Socius has your digital marketing needs covered.
***
Resources Mentioned in the Episode with Christina Wallace:
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.
Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.
Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The answer? Remote dental monitoring. You need a trusted HIPAA-compliant app that helps you and your staff work smarter, not harder. This needs to be an easy to use, easy onboard app that your patients will find fun to use, and will increase their engagement and success with aligners.
You need the In-Hand Dental App. The In-Hand Dental App allows you to engage with your patients in real time, send individual and batched messages, and solve problems to increase compliance without using up chair time.
The result? Happy patients, happy staff, and happy practices. With more revenue, and the ability to do more starts. With prices starting as low as $149 per month, it's perfect for a growing aligner business. Check us out and learn more at InHandDental.com
***
Resources Mentioned in the Episode with Henry Roediger:
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.
Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
***
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.
Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.
Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:
Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.
Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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