Explore every episode of the podcast The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

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	Title	Pub. Date	Duration
	“Hey, our website traffic is down." What to do about SEO and AI visibility	30 Oct 2026	00:26:54
Is your website traffic down and you’re wondering what’s going on? This solo episode is for you. I share my own numbers, including one page that had 177,000 impressions in four months and was clicked just 145 times. Zero click search is well and truly here, and AI overviews are pushing clicks down even further. I also share what happened when I asked ChatGPT, Claude, Gemini and Perplexity how they decide which architecture and engineering firms to recommend. Then I run through what my AI visibility audits keep finding, from firms that vanish on category searches to specialisms that are only hinted at. You’ll come away with five practical things to do and a better way to measure what’s working. If you lead marketing and BD in an architecture, engineering or construction firm, or you’re part of the team that makes it happen, this one’s for you. I’ve spent the past few years working on my own SEO and, more recently, AI visibility, so I open up my own analytics and share what the research from Ahrefs, SparkToro and Semrush says. In this episode, I cover: My own numbers: visits from Google doubled, yet my most visible page gets almost no clicks Zero click search and why the top result now gets 58% fewer clicks when an AI overview appears What ChatGPT, Claude, Gemini and Perplexity say about how they pick firms to recommend What my AI visibility audits keep finding, including firms that are invisible on category searches The content that gets you shortlisted, and why decision stage content is the quickest win Zero click content and why value in the feed builds trust Five things to do now and how to measure what matters Download my free website SEO and AEO tips If you found this episode useful, grab my checklist of handy tips to help you put it into practice. Links and resources Abbas Marketing Ahrefs: AI overviews reduce clicks by 58% SparkToro: 68% of Google searches don’t generate a click (2026) SparkToro: Zero-click content by Amanda Natividad Masooma at Ink & Copy’s newsletter About the show The Built Environment Marketing Show is hosted by Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Marketing and bidding: winning work the way clients buy now with Jeremy Brim	09 Oct 2026	00:40:16
This week is a crossover with Jeremy Brim, founder of Growth Ignition and host of The Red Review podcast. Jeremy's world is bidding, mine is marketing, and we worked together at Mace, so this is a proper two-way meeting of minds where we talk across these two fundamental disciplines that are so intertwined. In this episode we talk about: How clients buy now, and why the funnel is way too simplistic The gap in senior leadership marketing and BD skills Joining up marketing and bidding so they chase the same deals The importance of the 80/20 profit rule and finding more of your most valuable customers How customer touch points have increased The need for strategic focus and knowing the five people who'll score your bid, a year ahead Download 101 events and conf ideas I've created an amazing free resource about what to do before, during and after events so you can get more ROI and visibility. Get your copy here Resources & Links Ayo Abbas - Abbas Marketing Jeremy Brim - Growth Ignition The Red Review podcast The 95:5 rule, Ehrenberg-Bass Institute Marketing and BD training About the show The Built Environment Marketing Show is hosted by Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2027 Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	WRAP Retrofit: why an architecture practice launched a retrofit spinoff with Max Rengifo	25 Sep 2026	00:41:52
Decarbonisation and retrofit are two of the biggest challenges the built environment industry faces. In this episode, Ayo talks to Max Rengifo, Director of WRAP Architects and its new spin-off, WRAP Retrofit, about how a service that started as an aspect of everyday projects became a business in its own right. And what it will actually take to retrofit the UK’s housing stock at the scale the Government is committed to. In this episode we cover: How retrofit went from being a byproduct of Wrap's projects to its own business, WRAP Retrofit Why Max and Sean put their idea in front of Kingston University’s MBA students, and the 300 page report it produced The three main reasons behind splitting into two separate brands What it takes to get properly accredited in retrofit Why the UK needs to retrofit one home every 53 minutes to hit government targets Why talking about moisture and steamed up kitchens works better than acronyms Max's advice for practices considering more retrofit work Download 101 events and conf ideas I've created an amazing free resource about what to do before, during and after events so you can get more ROI and visibility. Get your copy here Resources & Links Ayo Abbas - Abbas Marketing Max Rengifo - WRAP Retrofit The Retrofit Academy Kingston University - Help to Grow UKREiiF About the show The Built Environment Marketing Show is hosted by Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026 Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Building visibility through thought leadership with Ayo Abbas	11 Sep 2026	00:09:57
Why do some people get seen and others don't? In this solo episode, Ayo talks visibility and thought leadership, and the invisible work sitting underneath both. Nobody just lands on a stage, a panel or an advisory board. Ayo shares the six months of unseen work behind one senior director's conference appearance, and why that story stopped a room of junior engineers in their tracks. Then she turns to the other side of invisible work: the expertise technical leaders hold that rarely travels beyond a handful of people. We cover: What visibility and thought leadership actually mean The real question to ask instead of “why not me” A behind-the-scenes story of what it really takes to land a stage moment Why untapped technical expertise is a genuine commercial loss What to do next, whether you're a marketer or a technical / design lead Work with Ayo Want help with your own marketing and BD strategy in architecture, engineering or construction? That's what I do at Abbas Marketing. Get in touch: ayo@abbasmarketing.com or head to abbasmarketing.com Links Ayo Abbas - Abbas Marketing About the show The Built Environment Marketing Show is hosted by Ayo Abbas. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026 Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Andy Burnham's first weeks: Social media and Government communications analysis	14 Aug 2026	00:56:38
Andy Burnham has been Prime Minister for few weeks and the content he's been pushing out has been relentless. Reddit AMAs, a chair in a square in Cardiff, a TikTok account built from zero, 26 posts in two weeks in fact. Politics aside, there's a serious comms strategy running underneath all of it, and it is worth understanding if you are running marketing and BD for a professional firm. I am joined by two people who have been watching it closely. Alex McCann runs social media agency Altrincham HQ and has been doing this for nearly 17 years. Jaysica Marvell is a social media consultant and a borough councillor in Stevenage, so she sees it from inside politics and outside it. We get into how much planning sits behind content that looks completely off the cuff, why the person in front of the camera matters more than their job title, the clients who say no to 90 percent of ideas and then wonder why nothing works, and why rough and ready content that's from the heart beats polished anyday. Work with Ayo Want help with your own marketing and BD strategy in architecture, engineering or construction? That's what I do at Abbas Marketing. Get in touch: ayo@abbasmarketing.com or head to abbasmarketing.com Links Ayo Abbas - Abbas Marketing Alex McCann - Altrincham HQ Jaysica Marvell - Jaysica Marketing About the show The Built Environment Marketing Show is hosted by Ayo Abbas. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026 Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	The rise of Manchesterism, collaborative development and growth with Tim Heatley	24 Jul 2026	00:33:06
Welcome back to The Built Environment Marketing Show hosted by strategic marketing consultant Ayo Abbas. This week I'm joined by Tim Heatley, co-founder of Capital&Centric, an investor, developer and operator spending three to four million pounds a week on regeneration across the UK. We talk about how he builds trust with communities before a single plan is shown, why his advice to architects and engineers is to take a naff scheme off their website, and, with the UK's political leadership in flux, what the rest of the country can actually learn from Manchester. Recorded just before Andy Burnham was confirmed as UK Prime Minister, this conversation already had us talking about the rise of Manchesterism and what the rest of the UK can learn from it. What do you think, could this approach work beyond Manchester? Let me know in the comments. Don't forget to like this video and subscribe to the channel for more from the people shaping marketing, BD for Architects, engineers and contractors. Want help with your own marketing and BD strategy in architecture, engineering or construction? That's what I do at Abbas Marketing. Get in touch: ayo@abbasmarketing.com or head to abbasmarketing.com SUBSCRIBE TO MY YouTube CHANNEL HERE https://youtube.com/@abbasmarketing?si=Gskm6EAkj56xWEHO FOLLOW THE BUILT ENVIRONMENT MARKETING SHOW LinkedIn - https://www.linkedin.com/showcase/built-environment-marketing-show/ FOLLOW AYO ABBAS LinkedIn - https://www.linkedin.com/in/ayoabbas Website - https://www.abbasmarketing.com/ #BuiltEnvironment #BuiltEnvironmentMarketing #architecture #MarketingStrategy #developers
	Is marketing a 'dirty' word in architecture? with Rachael Bernstone	26 Jun 2026	00:46:35
In this episode, Ayo talks to Rachael Bernstone, founder of Sounds Like Design and former architecture journalist of nearly 25 years, about why marketing has such a bad reputation inside architecture practices — and what changes when firms stop avoiding it. Topics covered: Why marketing feels like a "dirty word" to architects, and where that resistance comes from The link between university crit culture and adult reluctance to self-promote Why referrals remain the most important (and most under-used) channel The shift from "client as patron" to "client as customer" Why most architecture websites fail to speak to actual clients Gateway/entry-level services and why partial offers are winning trust faster than full-service models How framing a project distinctively builds authority that compounds across media and AI search Lead magnets as a thought-leadership and list-building tool Why only 59% of architects say strategy is their real blocker Resources Rachael Bernstone / Sounds Like Design Rachael's original "Is marketing a dirty word in your architecture practice?" email Rachael's marketing quiz for architects Ayo's strategic advisory services About the show The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	What to do when things don't go quite to plan with Ayo Abbas	12 Jun 2026	00:12:48
The Built Environment Marketing Show hosted by Ayo Abbas, strategic marketing consultant from Abbas Marketing. Book an intro call with Ayo Today's episode is all about what actually happens when things go sideways midway through marketing execution? In this episode, I get honest about two moments where marketing didn't go to plan — a content cliché bingo card for a campaign that was derailed by Wi-Fi not working and a bid submission that never arrived thanks to an incident...... Both carry real lessons about margins of error, adaptability, and how constraints often spark the best creative thinking. If you've ever had to pivot fast and figure it out on the fly, this one's for you. Resources Content Cliche Bingo Interactive App Abbas Marketing About the show The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	101 Episodes In: My Honest Reflections on Built Environment Marketing with Ayo Abbas	15 May 2026	00:26:38
Episode 101 of The Built Environment Marketing Show is a solo milestone, a chance to reflect, celebrate and take stock of six years of conversations about marketing in one of the most complex, overlooked sectors in business. Ayo Abbas shares what 101 episodes, 20,000+ downloads and 70+ guests have taught her about the state of built environment marketing in 2026, and what separates the firms who are winning from those watching their pipelines dry up. She covers four defining themes: the real role of AI in your marketing toolkit why brand has finally overtaken portfolio as the key differentiator the industry's persistent failure to value marketing talent what the LinkedIn algorithm shift actually means for how you show up. This one's for anyone who's ever had to justify a marketing budget, fight for headcount, or convince a partner that the work doesn't just speak for itself. Resources DOWNLOAD - 101 practical ideas to get more from events checklist Abbas Marketing Barbour ABI - The Case for Marketing Investment in the Built Environment Previous episode links Mace with Danielle Regan and Dave Hendy Episode 23 Part 1 and Part II Rachel Bell and Rob Sargent, Stride Treglown- Episode 1 Rick Robinson - Episode 6 Magnus Strom - Episode 25 Tristram Carfrae - Arup Episode 47 About the show The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Getting ready for UKREiiF 2026 with Nathan Spencer	24 Apr 2026	00:55:12
Today's episode of the podcast features Nathan Spencer, MD of UKREiiF which is taking place at the Royal Armouries in Leeds from May 19 - May 21. We talk through: What's happening at the event this year including must see sessions How to navigate the programme and events so you reach your business goals How to manage your marketing and BD approach so you get the biggest bang for your buck. Resources DOWNLOAD - 101 practical ideas to get more from events checklist UKREiiF Abbas Marketing About the show The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	The seven deadly sins of built environment comms with Aceil Haddad, Lisa Levy and Ayo Abbas	10 Apr 2026	00:25:21
What does it look like when comms professionals get fed up of seeing the same mistakes and decide to do something about it? That's exactly how the BE Comms Collective was born. In this episode, I’m joined by Aceil Haddad (founder of Matt PR) and Lisa Levy (independent comms consultant) to introduce the BE Comms Collective, a group of senior strategic communications specialists tackling the chronic comms failures they see across built environment organisations. Together we break down the seven deadly sins of built environment communications: from missing the bigger picture to a lack of crisis preparedness, short-term thinking to leadership that fails to listen. We also introduce a free diagnostic tool that helps organisational leaders identify which comms challenges are most pressing which you can access here https://www.matt-pr.com/get-diagnosed, and we explain how the Collective brings the right senior expertise to each brief. If your organisation is navigating major infrastructure, stakeholder engagement, or reputation management, this one's for you. About the show The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	"I'm just not seeing your stuff on LinkedIn" with Ayo Abbas	20 Mar 2026	00:12:27
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas. In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew algorithm is changing the rules, and explain why passive scrolling is quietly killing your reach. If you've been wondering why fewer people seem to be seeing your content, or whose content you've stopped seeing, this episode gives you the answers and a clear action plan. Key takeaways LinkedIn organic reach is declining across the board Engagement now matters more than reach Being connected no longer guarantees visibility Hashtags are losing their role as content signals Comments can outperform standalone posts. Resources and links BEMS roundup episode from end of 2025 Reports on the 360Brew algorithm LinkedIn Post Performance Tracker and/or training ayo@abbasmarketing.com About the show The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	25 Years on: what's really changed in construction marketing	06 Mar 2026	00:31:08
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas. To mark me working for 25 years in the construction industry, this epsiode is an interview with my very first boss, Anna Hern from Ridgemount. Together we chart the evolution of construction marketing: from the old PR vs advertising divide, through the explosion of digital channels, to the AI era we're now navigating. Anna brings sharp, no-nonsense realness on what great clients look like, why strategy is still misunderstood, how digital measurement changed everything, and the counter-intuitive case for investing in your brand hardest when the market is at its toughest. Key takeaways What great clients do differently (and strategy vs tactics) Trust, AI, and the role of media / gatekeepers Expectations, complexity, and measurement in modern marketing Future-facing skills: brand building, critical thinking, and using AI well Resources and links Ayo Abbas on LinkedIn Abbas Marketing website Ridgemount agency website Anna Hern on LinkedIn Contact Ayo: ayo@abbasmarketing.com About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Are you networking in the right rooms? with Ayo Abbas	20 Feb 2026	00:13:43
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas. Most built environment firms know networking matters but are they actually in the right rooms? In this solo episode, I share a real decision I had to make between two events on the same day, and why choosing the less familiar option led to two potential project conversations by the time I got home. This episode looks at why strategic networking has to match your positioning and what happens when it doesn't. If you're an architect, engineer, or consultant spending time going to events that aren't converting, this one's for you. Key takeaways Your networking strategy should directly reflect your positioning Being 'out there' isn't enough. Visibility only counts when you're visible to the right people Most firms are spending the majority of their networking time with competitors Strategic networking comes down to three things happening at once: the right decision makers, at the right time, in the right context The firms winning better work at better fees go to fewer events — but they make each one count. Focus beats volume every time. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Lost in translation: UK–US AEC marketing, AI, and business growth tips with Keelin Cox	30 Jan 2026	00:18:44
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas. In this special crossover episode with Keelin Cox from The AEC Marketer podcast. In this episode we're talking about what's really happening with AI in marketing (spoiler: quantity is up, quality is questionable), why AEC marketers still aren't getting the strategic recognition they deserve, and what UK firms need to know before attempting to crack the US market. This is a rare behind-the-scenes conversation between two marketers who've spent their careers proving that marketing in the built environment is far more than just proposals and pretty pictures. This is part II of the episode where I'm interviewing Keelin and if you want to check out part 1 where Keelin interviews me on her show head here http://aecmarketeer.fireside.fm/141Key takeaways How to use AI as a strategic tool rather than a content crutch - and why the difference matters for quality Why marketers need to speak the language of business: KPIs, win rates, and bottom-line impact The critical mistake most firms make when they think "marketing" means "proposals person" What UK AEC firms must understand about US state licensing, office requirements, and regional differences before expanding How to translate your strategic value into terms that leadership actually understands and respects The game-changing mindset shift: clients aren't buying your time, they're buying your 20+ years of expertise About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Communicating your value: lessons learned from 25 years in marketing	16 Jan 2026	00:10:15
This month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you work in-house or elsewhere. Key takeaways Why you must understand that clients aren't buying your time Identify your unique value proposition and share it via real-world examples Apply the 3-step Value Framework: The importance of articulating your value clearly to avoid the "race to the bottom" Why you need to own who you are and stop apologising Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. iiXlDJoqObIMMcYPE4od
	2025 reflections and a nod to '26	19 Dec 2025	00:21:46
Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and where I'm planning to take the show in 2026. Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026 Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Episodes in 2025 Ep 92: AI in marketing: The good, the bad, and the reality Ep 91: Why marketing funnels don't work for B2B and what to do instead Ep 90: Lessons learned from 5 years of podcasting Ep 89: Using spoken communication to build confidence and authority with Tom Coupe Ep 88: Architecture and construction industry awards from three perspectives Ep 87: How to bring 'boring' industries to life with Michelle Garrett and Ayo Abbas Ep 86: Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas Ep 85: Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas Ep 84: Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte Clements Ep 83: Reframing sustainability and climate communications with Rosie Cade and Brigitte Clements Ep 82: We’re back for 2025
	AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer	25 Jul 2025	00:39:47
In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence. Key takeaways Stuart and Kristian shared: How to unlock AI's creative potential while preserving brand authenticity Ways to build robust AI governance that enables innovation What effective AI leadership looks like in progressive marketing teams The opportunity to create sustainable competitive advantages in an AI-driven market How to strategically position your team for the AI-enhanced future Resources and links Abbas Marketing Limeslade Dowsocial Marketing Fyxer.ai - Meeting management and transcription tool NotebookLM - Document summarisation and podcast creation Crystal Knows - LinkedIn profile analysis tool Social Media Marketing podcast - AI marketing resources and tools MIT study on AI making people lazy About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Why marketing funnels don't work for B2B and what to do instead	11 Jul 2025	00:37:37
Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys. oh and here are the two LinkedIn posts that sparked this conversation: Ayo's post https://www.linkedin.com/posts/ayoabbas_marketing-b2b-builtenvironment-activity-7342807335859331074-yGd4?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA Anna's post https://www.linkedin.com/posts/annaoriordan_life-doesnt-fit-in-a-funnel-and-neither-activity-7341396652613607425-28Dd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA Resources and links Abbas Marketing Afand.co EsTeam.Pro April Dunford Alice Widger - Milk It Digital Katelyn Bourgoin Chris Walker Antonia Wade - Transforming the B2B Buyer Journey About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Lessons learned from 5 years of podcasting	04 Jul 2025	00:07:15
In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd. Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Using spoken communication to build confidence and authority	20 Jun 2025	00:34:50
In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively. He shares: How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architects Ways to build client trust through storytelling What makes great architectural communicators stand out - It's not just brilliant design but being adaptable The need for structured preparation frameworks How to handle unknown questions confidently Ways to scale relationship management across a firm And much more. Resources and links Abbas Marketing Design Communication Training About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Architecture and construction industry awards from three perspectives	06 Jun 2025	00:19:25
Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant. This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that make shortlists and even go onto win. I share: How to approach awards strategically Ways to research and select the right awards Tips on what makes award entries compelling The importance of using accessible language How to structure winning narratives and tell compelling stories Ways to prepare for judging visits What judges actually look for Resources and links Abbas Marketing RIBA Awards Judging Applications Architizer A+ Awards About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	How to bring 'boring' industries to life with Ayo Abbas and Michelle Garrett	23 May 2025	00:38:52
This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper. We share: How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes. Ways to extract compelling narratives from engineers using the "so what?" questioning method to uncover the real benefits and outcomes. Why we feel B2B marketing is way more rewarding than B2C How to manage client expectations in technical PR What effective content repurposing looks like in practice Resources and links Abbas Marketing Garrett Public Relations minimass About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas	09 May 2025	00:24:43
In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event. In this episode, we go deep into how to prep before, during and after the event with a host of tips on how you can get the maximum bang from your attendee buck. DOWNLOAD MY UKREiiF PREP CHECKLIST Resources and links Abbas Marketing UKREiiF Growth Ignition About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas	02 May 2025	00:31:27
This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event. In this episode, we have a look at: Strategic planning tips to navigate an event with 13,000+ delegates Tips on networking and how to build fruitful business relationships New features and formats for 2025 at the show Some of the must-see sessions DOWNLOAD MY UKREiiF PREP CHECKLIST Resources and links Abbas Marketing UKREiiF Growth Ignition About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte Clements	28 Mar 2025	00:24:05
Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda. We covered a lot of ground across the two episodes including: The role of marketing in sustainability Tips for effective sustainability communication The importance of networking, learning and community The role of policy and government How you can upskill and be more informed as a marketer Resources and links Abbas Marketing Rising Tide Loki Architecture and Development Architects Climate Action Network (ACAN) Don't Waste Buildings Network Green Finance Institute UK Green Building Council (UKGBC) DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Reframing sustainability and climate communications - Part 1, with Rosie Cade and Brigitte Clements	21 Mar 2025	00:27:31
We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change. Key discussion topics include: The role of marketing in sustainability Tips for effective sustainability communication The importance of networking, learning and community The role of policy and government How you can upskill and be more informed as a marketer Resources and links Abbas Marketing Rising Tide Loki Architecture and Development Architects Climate Action Network (ACAN) Don't Waste Buildings Network Green Finance Institute UK Green Building Council (UKGBC) DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	The Built Environment Marketing Show is back for 2025	14 Mar 2025	00:04:34
We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me ayo@abbasmarketing.com In this episode Being back New format for 25 What's happening next Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freebies Social media marketing posting checklist Practical Snacks Mini-series Playbook Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	End of year marketing special 2024 with Ayo Abbas	13 Dec 2024	00:29:25
Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episode Data and digits Themes and clips Predictions for 2025 What's next for the show Bloopers and outakes Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freebies from 2024 Social media marketing posting checklist Practical Snacks Mini-series Playbook esources and links Abbas Marketing Hutton &Agency About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Episodes in 2024 Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell Ep 79 : UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal Ep 78 : Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs Ep 77: How to win your first projects as a new built environment company? Ep76: Podcast guesting: here's how to secure more [Practical Snacks mini-series] Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series] Ep 74: SEO basics to keep your content on top [Practical Snacks mini-series] Ep 73: How to maximise impact on your website home page Ep 72: Introducing ‘The Practical Snacks’ mini-series Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton Ep 70: What marketing tip would you give a practice starting out today? Ep 69: Event business development and networking tips Ep 68: Ep 68: Are you ready to make it happen? Ep 67: How to make sure you get the most value out of industry event? Ep 66: Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer Ep 65: Successful marketing starts with messaging, targeting and positioning Ep 64: Finding your voice to spark change with Professor Sadie Morgan OBE Ep 63: The hidden features of LinkedIn: How to power-up your content’s impact Ep 62: Introducing AI: get smarter with your built environment marketing
	Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell	15 Nov 2024	00:35:40
FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. --- Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms. Key discussion topics include: Understanding the connection between storytelling and brand How to develop your brand strategy to differentiate your practice The need to build strong brand foundations Whether brand or strategy are a 'dirty' word Ways to uncover client perceptions about your firm Resources and links Abbas Marketing Hutton &Agency About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. FIND OUT ABOUT OUR END OF YEAR SERVICES Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Ep 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal	30 Oct 2024	00:19:07
FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget. This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal. In the live we talked about: How to figure out your message and approach that will resonate with the government agenda Ways to find opportunities to share your solutions, thoughts and opinions What journalists want and are looking for The need for speed and quick turnarounds. About the show TAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALL The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Links Work with Ayo and Abbas Marketing - End of Year services Cany Ash - Profitable neighbourhoods campaign Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios	11 Oct 2024	00:37:58
FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future. In this episode, we talked about: How FCB Studios reimagined their brand strategy and found a refreshed voice Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach The importance of storytelling and focusing on social impact and cultural value to elevate their brand story Resources and links Abbas Marketing FCB Studios Nice and Serious About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Ep 77: How to win your first projects as a new built environment company	27 Sep 2024	00:21:21
FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ---- When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company' Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you. Resources and Links Abbas Marketing Ep 65: Successful marketing starts with messaging, targeting and positioning SEO basics to keep your content on top Magnus Ström: Ep 25: Finding your niche and focus About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]	30 Aug 2024	00:09:43
According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week. This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share: How to research and find relevant podcasts The key questions to ask yourself in order to create a compelling pitch How to prepare for a podcast interview How to promote a podcast appearance DOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE About the show Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers. Resources and links Abbas Marketing Listen Notes - Good for podcast research as well as Spotify and Apple Interchange podcast - the integrated transport delivery podcast I host and produce Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]	23 Aug 2024	00:09:17
According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Resources and links Abbas Marketing Architizer Future Fest - How to tell better stories to get better clients free webinar Headline by Co-Schedule Mailerlite About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Catch up on previous 'snacks' SEO basics to help your content rank on Google Optimising your website home page Introducing Practical Snacks Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	Ep 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series]	16 Aug 2024	00:08:48
Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. DOWNLOAD OUR FREE SEO BASICS CHECKLIST Resources and links Abbas Marketing AHREFS SEMRush Keywords Everywhere Google Search Console About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Catch up on previous 'snacks' Optimising your website home page Introducing Practical Snacks Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	Ep 73: How to optimise your website home page [Practical Snacks mini-series]	09 Aug 2024	00:10:15
First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it. Grab your free optimising your website home page checklist. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Resources and links Abbas Marketing Optimising your website home page checklist About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show, don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	Ep 72: Introducing ‘The Practical Snacks’ marketing mini-series	02 Aug 2024	00:02:29
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles. Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton	18 Jul 2024	00:41:27
Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice. The importance of building a strong personal brand in architecture Local marketing for architecture firms and the need to get stuck in. Networking and community engagement and how it can benefit all aspects of your business and mindset. How he’s developed websites over the years How he has taken a productised approach to market his design services. Once you’ve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms. Links Abbas Marketing Jon Clayton About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special	05 Jul 2024	00:11:30
Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn Pascale Scheurer Lynda Thompson Amy Edwards Shirin Iqbal Angela Lyons Alex McCann Ashley Fauguel About the show The show was set up by me Ayo Abbas on July 03 2020 to showcase the very best in built environment marketing. Find out more about the work I do at https://www.abbasmarketing.com/
	EP 69: Event business development and networking tips with Karen Willey	17 May 2024	00:19:34
This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by: Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	How to make sure you get the most value out of industry events?	03 May 2024	00:11:46
There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer	19 Apr 2024	00:22:54
This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email ayo@abbasmarketing.com Resources and Links UKREiiF Build Up The Build-Up UKREiIF breakfast event - Wednesday 22 May Abbas Marketing Oneworks
	Successful marketing starts with messaging, targeting and positioning	05 Apr 2024	00:08:21
This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketing.com if you have any questions. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	Finding your voice to spark change with Professor Sadie Morgan	15 Mar 2024	00:37:53
Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares: - How she found her voice - The importance of having a mentor helped her to hone her speaking skills and voice - Her passion about championing good design and the importance of community - Why she believes that the industry needs more diversity - Her plans for the future. Resources and links Abbas Marketing dRMM Quality of Life Foundation Music in Offices - City of Women National Infrastructure Commission Ways you can support this show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas	23 Feb 2024	00:41:09
Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don’t really shout about the fact that they exist. Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections. We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more. To access the slides and to watch the video recording for this episode click here. Resources and Links Abbas Marketing Stacey Meadwell Tools Streamyard Restream Ecamm Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers.
	Introducing AI: get smarter with your built environment marketing	09 Feb 2024	00:37:49
2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming. So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started. It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to-day marketing tools you may already use. We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there’ll be something that will apply to us all. Key takeaways: - A quick rundown on what AI is - AI tools that we’ve used - Practical ways you can get started using AI in your marketing workflows The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things. Resources and Links Abbas Marketing Bloom Creative Bidwells Click here for the full shownotes including a list of the tools mentioned in this episode. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	EP 61: End of year round-up	18 Dec 2023	00:20:48
Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing. Today is my special end of year episode so you'll get: My podcast stats in numbers A whistle-stop tour of the key themes and discussions from my episodes this year A look forward to what's in store for '24 And some of the Bloopers from this season. Thanks to all my listeners and guests who have supported the show this year. Episodes Ep 60: From ballerina to architecture marketing with Ellie Sharpe Ep 59: How to master LinkedIn as marketers Ep 58: Growing and marketing your profile online with Chris Simmons Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio EP 52: Boring, boring, boring: how to inject creativity into your marketing EP 51: Property, pavilions and partnerships with Andrew Foord, JLL Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas Ep 48: The changing social media landscape with Ayo Abbas Ep 47: Marketing to help make the world a better place with Tristram Carfrae, Arup Ep 46: Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas Ep 45: A concrete approach to TikTok with Andrew Athias Ep 44: ChatGPT and AI: A big opportunity? Resources and links 12 days of Martech download How to tell stories to get better clients webinar - Architizer Future Fest Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	Ep 60: From ballerina to architecture marketing with Ellie Sharpe	01 Dec 2023	00:36:27
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina. In this episode, we talk about Succession planning and acquisitions The power of focusing on the human story and campaigns How thought leadership and innovation are key parts of their marketing approach Their approach to awards and the role is has played in boosting visibility How they've re-adopted an 'old school' tool for presentations, pitches and collaboration Links Abbas Marketing Perkins&Will U+I About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	Ep 59: How to master LinkedIn as marketers	17 Nov 2023	00:30:39
Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand. In this episode we talk about how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content how he balances his full time job and side projects the disconnect between architecture education and realities of practice, the importance of reaching beyond the industry to explain architecture's value to the public. why more architects should embrace marketing to communicate their skills Links Abbas Marketing Stacey Meadwell Watch previous episodes of Stacey and Ayo's B2B breakdown Lives About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

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