Explore every episode of the podcast The Builder Lead Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Turning Builder Leads Into Sales: Follow-Up, Automation and Content | 16 Jan 2026 | 00:05:26 | |
Most builders don’t lose leads because demand isn’t there — they lose leads because their follow-up breaks down. In this episode of the Podcast, we bBuilder Lead Podcast, we break down what actually happens after a lead fills out a form, why speed and consistency matter more than ever, and how simple marketing automation can prevent good opportunities from slipping through the cracks. You’ll learn how effective lead magnets and educational content attract the right prospects, why immediate and persistent follow-up dramatically improves conversion rates, and how builders can create a system that works even when they’re busy building homes. If you want fewer missed opportunities and a more predictable flow of qualified leads, this episode will give you a clear starting point. Interested in learning more? Visit www.BuilderLeadMarketing.com and the Nail It Academy | |||
| Market Positioning: Why Builders Blend In (and How to Stand Out) | 13 Jan 2026 | 00:06:27 | |
Most builders sound the same online — even when their work is far from run-of-the-mill. In this episode, Mary Anglade breaks down why messaging and positioning matter more than platforms or tactics, and how builders can clearly communicate what makes them different. You’ll learn how to move beyond generic phrases, speak directly to buyer concerns, and position your business so the right prospects lean in faster. | |||
| Why Targeting The Right Buyer Matters More Than Ever | 31 Dec 2025 | 00:07:45 | |
If you’re getting leads but they’re not the right leads, your marketing isn’t broken — your targeting likely is. In this episode of The Builder Lead Podcast, Mary Anglade explains why defining your target buyer is one of the most overlooked — and most powerful — drivers of builder growth. You’ll learn how clear targeting improves conversion rates, lowers wasted marketing spend, and shortens the sales cycle, plus how to create a simple buyer persona that actually works. She'll share techniques to help you clarify your target. Mary also breaks down how messaging and positioning influence who reaches out to you in the first place, and why speaking to everyone often results in weaker leads and longer sales conversations. If you want fewer tire-kickers, better-fit projects, and a smoother path from inquiry to contract, this episode will change how you think about your marketing. Chapters
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| Why Builder Marketing Is Harder Than Ever | 30 Dec 2025 | 00:09:03 | |
In the inaugural episode of the BuilderLead Podcast, Mary Anglade discusses the complexities of modern marketing, particularly in the home building industry. She emphasizes that marketing is harder today due to the evolving behavior of buyers who are increasingly online and conducting extensive research before making decisions. Anglade highlights the importance of adapting marketing strategies to meet these changes, including the necessity of a strong online presence and continuous engagement with potential clients. The episode sets the stage for future discussions on marketing fundamentals and strategies to build a successful marketing foundation. | |||