Explore every episode of the podcast The Build Your Private Practice Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The Future of Private Practice: What Therapists Need to Know | 19 oct. 2026 | 00:30:26 | |
Private practice is changing. There are more therapists entering the field. Clients have more options. AI and digital platforms are reshaping how people access support. And being a strong clinician, while absolutely essential, may no longer be enough on its own. In this episode of The Build Your Private Practice Podcast, Liane sits down with Michael Kerman, founder and president of Leading Edge Seminars, to talk about what he's seen change across more than 30 years of working with Canadian therapists—and where he believes the profession is heading next. Michael has had a front-row seat to the way therapists learn, grow, and build their careers. And one thing is clear: The therapists who thrive in the years ahead will be the ones who keep learning. Clinically. Professionally. And as business owners. In this episode, we cover:
One of the biggest messages from this conversation is simple: Never stop learning. Your clinical skills matter. Your business skills matter. Your ability to adapt matters. And so does your willingness to keep growing as a person. Because building a long, meaningful career in this profession isn't about reaching a point where you finally know everything. It's about staying curious enough to keep learning. Michael also shares the story behind Leading Edge Cancún, where therapists can combine high-quality clinical training in the mornings with time to rest, recharge, and enjoy the afternoons. Liane will also be presenting an evening session on: Protecting the Work Only You Can Do: The Forces Reshaping Private Practice and How to Stay Ahead If the idea of meaningful professional development paired with a real break sounds good to you, you can learn more here: https://leadingedgecancun.com/?ck_subscriber_id=4286739213 Use code BYPP100 to save $100 off your training/accommodations package. Explore tools, programs, and support at: Join our Facebook community for Canadian therapists: Listen and subscribe here: | |||
| The Power of Gratitude in Private Practice | 12 oct. 2026 | 00:12:42 | |
Gratitude is something we talk about a lot this time of year. But what if it could be more than a feeling? What if gratitude was something you intentionally practiced in your private practice? In this Thanksgiving episode of The Build Your Private Practice Podcast, Liane is reflecting on what she's most grateful for after celebrating 10 years of Build Your Private Practice—and why the people and relationships behind the work matter so much. Because no private practice is built entirely on your own. There are colleagues who answer questions when you're stuck. Referral partners who trust you with the people they care about. Team members who keep things moving behind the scenes. Friends and family who hold things together when your workday runs late. And sometimes, one of the most meaningful things you can do is simply let those people know you noticed. In this episode, we cover:
This Thanksgiving, Liane has one simple challenge for you: Write three thank-you notes. One to someone who has supported your practice professionally. One to a colleague who has been there when you needed them. And one to someone who helps make your work possible behind the scenes. Keep them short. Make them specific. And leave the ask out. Because sometimes the most powerful thing you can say is simply: I noticed what you did, and it mattered. Private practice can feel isolating, but you don't build something sustainable alone. Take a few minutes this week to acknowledge the people who have helped you along the way. Explore tools, programs, and support at: Join our Facebook community for Canadian therapists: Listen and subscribe here: | |||
| 10 Years of Build Your Private Practice: What I've Learned Along the Way | 05 oct. 2026 | 00:23:03 | |
Ten years. That's how long Build Your Private Practice has been supporting therapists as they navigate the business side of private practice. And in this episode of The Build Your Private Practice Podcast, Liane is taking you behind the scenes of BYPP's 10-year celebration—and sharing some of the biggest lessons she's learned along the way. From what went right to what went sideways, this episode is a look at what it really takes to build something that lasts. Because whether you're building a business, growing a private practice, running a workshop, or trying something new, things will not always go exactly as planned. And that doesn't mean you're doing it wrong. What matters is how you respond, what you learn, and whether you keep moving forward. In this episode, we cover:
One of the biggest takeaways from the day? You don't have to have everything perfectly figured out before you take the next step. Your workshop does not need to be revolutionary. Your event does not need to run flawlessly. Your marketing does not need to be complicated. Sometimes, the most powerful thing you can do is share what you already know, make the invitation, and give people a chance to say yes. Because if you don't ask, the answer is already no. And if you've been sitting on an idea for a workshop, a group, a talk, or another way to share your expertise, this episode is a reminder that you may already know more than enough to begin. If you're feeling full of ideas but unsure what to prioritize next in your practice, Liane can help you get clear on your next move. Learn more about Accelerate Your Practice here: Learn more about Scale Your Practice here: Explore tools, programs, and support at: Join our Facebook community for Canadian therapists: Listen and subscribe here: | |||
| A Full Practice Can Still Feel Broken | 28 sept. 2026 | 00:08:14 | |
Your calendar is full. Clients are coming in. Revenue is coming in. So why does your private practice still feel financially stressful? Being busy and being profitable are not the same thing. In this episode of The Build Your Private Practice Podcast, Liane shares the story of a therapist who had her first truly profitable month—without adding a single new client or working more hours. What changed? She got clear on her cash flow, started planning properly for taxes, and finally understood what the money coming into her practice actually needed to do. Because a full calendar tells you about your revenue. It doesn't necessarily tell you whether you have a profitable private practice. And when you're already fully booked but not making enough—or constantly worrying about money—the answer usually isn't squeezing more clients into your schedule. Sometimes, you need better systems around the income you're already earning. In this episode, we cover:
If your practice is full but money still feels tight, start by looking at the money you're already making. Can you clearly see your cash flow? Are you consistently setting aside what you'll need for taxes? Do you know what's actually available to you after your practice expenses and obligations are covered? The goal was never just to be busy. It's to build a profitable, sustainable practice that gives you more freedom—not one that asks you to keep working harder. If you're ready to turn your full practice into one that feels more profitable, sustainable, and supported, Scale Your Practice can help. Learn more here: Explore tools, programs, and support at: Join our Facebook community for Canadian therapists: Listen and subscribe here: | |||
| "The Market Is Saturated" Is a Story, Not a Fact | 21 sept. 2026 | 00:07:34 | |
If you've ever looked around at all the therapists in your city, scrolled through an online directory, or found someone with your exact niche and thought, "The market is saturated," you're not alone. It can feel like there's no room left. And once you start believing that, it can quietly change the way you build your practice. You stop marketing. You hesitate to change your fees. You make yourself less visible. You may even wonder whether starting or growing your practice is worth it at all. But there's an important distinction we need to make: Seeing more therapists does not automatically mean there's no demand for what you offer. In this episode of The Build Your Private Practice Podcast, Liane is unpacking the saturation story—and why the better question isn't whether the market is too full, but whether the right clients can clearly recognize that you're the right therapist for them. Because clients aren't choosing from a faceless crowd of interchangeable therapists. They're looking for the person who understands their specific needs. In this episode, we cover:
Your practice isn't built by competing with every therapist around you. It's built one right-fit client at a time. Instead of asking, "Is the market too full?" Try asking: "Am I clear and findable to the specific people I'm the right fit for?" That's a question you can actually do something about. Explore tools, programs, and support at: Join our Facebook community for Canadian therapists: Listen and subscribe here: Build Your Private Practice is turning 10! 🎉 Join us on Friday, September 25, 2026, for a full day focused on the operations, finances, marketing, and mindset behind building a private practice that actually works for you. Attend live in Toronto or join us virtually from anywhere. Register here: | |||
| Money Was Never on the Syllabus | 14 sept. 2026 | 00:08:32 | |
If your private practice income feels inconsistent, it's easy to assume you're doing something wrong. One month feels steady. The next feels frighteningly quiet. And somewhere along the way, you start wondering why everyone else seems to have figured out the business side of private practice when you haven't. But there's something important we don't talk about enough: Money was never on the syllabus. Your training taught you how to be a therapist. It taught you ethics, assessment, clinical judgment, and how to care for your clients. It probably didn't teach you how to set your fees, fill a caseload, follow up with inquiries, prepare for slower seasons, or create more predictable income. In this episode of The Build Your Private Practice Podcast, Liane is talking about the business education therapists were never given—and why struggling with the money side of private practice isn't a personal failing. It's a skill gap. And business skills can be learned. In this episode, we cover:
You didn't graduate knowing how to run a business. You graduated knowing how to help people. The business side is something you learn next. Explore tools, programs, and support at: Join our Facebook community for Canadian therapists: Listen and subscribe here: Build Your Private Practice is turning 10! 🎉 Join us on Friday, September 25, 2026, for a full day focused on the operations, finances, marketing, and mindset behind building a private practice that actually works for you. Attend live in Toronto or join us virtually from anywhere. Register here: | |||
| The September Intake Window is Open | 07 sept. 2026 | 00:08:49 | |
If your private practice felt quiet this summer, September can feel like the moment you've been waiting for. Routines return. Calendars tighten up. And people who have been thinking about starting therapy finally begin looking for someone to work with. But there's one mistake therapists often make: waiting until the demand arrives to start marketing. In this episode of The Build Your Private Practice Podcast, Liane is talking about the September intake window—why fall is such an important time for private practice growth, what gets in the way of filling your caseload, and what you can do right now to make it easier for potential clients to find you and take the next step. Because when your marketing feels like it's going nowhere, it may not mean you're bad at business. Often, it comes down to two things: timing and consistency. In this episode, we cover:
If you're feeling behind, you haven't missed your opportunity. The September intake window doesn't close on September 1. Start with three things this week: Be visible. Make the next step easy. Follow up. You don't need to become louder or completely reinvent your private practice marketing. You need to be findable when the right people are ready for support. The clients come back. Let's make sure they can find you. Explore tools, programs, and support at: Join our Facebook community for Canadian therapists: Listen and subscribe here: Build Your Private Practice is turning 10! 🎉 Join us on Friday, September 25, 2026, for a full day focused on the operations, finances, marketing, and mindset behind building a private practice that actually works for you. Attend live in Toronto or join us virtually from anywhere. Register here: | |||
| Post the "Too Basic" Thing | 31 août 2026 | 00:11:38 | |
Have you ever stopped yourself from posting something because it felt too obvious? Maybe you assumed everyone already knew it. Maybe you worried your colleagues would think it was too basic. So instead, you said nothing—or turned a simple idea into something more advanced, clinical, and complicated. But your future clients are not looking for the most sophisticated take. They are looking for the therapist who helps them feel understood. In this episode of The Build Your Private Practice Podcast, Liane is explaining why the content you almost do not post may be exactly what connects with the right clients. Because what feels basic to you may be the first time someone has heard their experience explained clearly. In this episode, we cover:
You do not need to find a more original or advanced idea. Think about the last time a client said: "I have never thought about it that way." The sentence you said immediately before that moment may be your next post. Write it in plain language. Share it without jargon, citations, or unnecessary explanation. If it helps the right person feel seen, it is worth saying. Explore tools, programs, and support at: Join our Facebook community for Canadian therapists: Listen and subscribe here: Build Your Private Practice is turning 10! Celebrate with us on Friday, September 25, 2026, live in Toronto or online. Register here: | |||
| Findable Isn't Chosen | 24 août 2026 | 00:12:57 | |
Has Psychology Today—or another therapist directory—suddenly stopped sending you inquiries? It is easy to assume you did something wrong. Maybe your profile needs another rewrite. Maybe your fees are the problem. Maybe you are no longer standing out. But the issue may not be you. A directory can make you findable, but it cannot guarantee that you will be chosen. In this episode of The Build Your Private Practice Podcast, Liane is explaining why relying on a directory is not the same as having a marketing strategy—and what helps create a practice that remains steady when a platform goes quiet. Because your practice should not depend on a list you do not control. In this episode, we cover:
You do not need to delete your directory listing. A directory can be a useful front door. The mistake is treating the front door like the entire house. This week, write one sentence describing the specific person you most want to help. Then share that sentence with one person who may be able to refer the right clients to you. That is how a chosen practice is built: One clear message shared with one right person at a time. Explore tools, programs, and support at: Join our Facebook community for Canadian therapists: Listen and subscribe here: Build Your Private Practice is turning 10! Celebrate with us on Friday, September 25, 2026, live in Toronto or online. Register here: | |||
| Stop Doing Everything Yourself | 17 août 2026 | 00:12:17 | |
If every task in your private practice still runs through you, it is no wonder your week feels so full. The intake emails, invoices, appointment changes, website updates, insurance receipts, and marketing may each seem small. Together, they can swallow hours of your time and leave very little capacity for your clients, your business, or your life. In this episode of The Build Your Private Practice Podcast, Liane is talking about delegation—and why handing off work is not about lowering your standards or losing control. It is about protecting the work that only you can do. Because "I have always done it" does not mean "I have to keep doing it." In this episode, we cover:
You do not need to hire someone or overhaul your practice today. Start by writing down everything you did in your business this week. Then sort each task into one of four categories: Do. Schedule. Delegate. Delete. That simple exercise can show you where your time is going—and where you may be the bottleneck. You do not have to figure this out alone. Explore tools, programs, and support at: Join our Facebook community for Canadian therapists: Listen and subscribe here: Build Your Private Practice is turning 10! Celebrate with us on Friday, September 25, 2026, live in Toronto or online. Register here: | |||
| Turn a Slow August Into a Strong Fall | 10 août 2026 | 00:12:08 | |
A slower August calendar can feel like a warning sign. Clients are travelling, appointments get cancelled, and the white space in your schedule can quickly start to look like lost income. But what if that space is not a problem? What if it is the runway you need to prepare for the busiest season of the year? In this episode of The Build Your Private Practice Podcast, Liane is reframing the summer slowdown and sharing practical ways to use August to create a smoother, stronger, and more sustainable fall. Because September's momentum does not come from nowhere. It comes from the quiet work you do before the inquiries arrive. In this episode, we cover:
You do not need to complete everything on the list. Choose the one move that would make the biggest difference to your September self, and block 90 minutes to work on it. That empty appointment slot is not necessarily lost income. It may be the space that makes the rest of your year more profitable, calm, and sustainable. Explore tools, programs, and support at: Join our Facebook community for Canadian therapists: Listen and subscribe here: Build Your Private Practice is turning 10! Celebrate with us on Friday, September 25, 2026, live in Toronto or online. Register here: | |||
| Run Your Therapy Practice From Anywhere | 03 août 2026 | 00:28:39 | |
Have you ever wondered whether you could travel the world without stepping away from your private practice? In this episode of The Build Your Private Practice Podcast, Liane sits down with Maria Tsoukalas, Calgary-based psychologist and founder of Nomadic Minds, to talk about what it really takes to work with clients while living and travelling abroad. Maria shares how discovering her regulatory college's telepsychology guidelines opened up a new possibility: as long as her clients were located in Alberta, she could provide care from elsewhere. That realization led her to digitize her practice, build strong virtual systems, and eventually spend more than a year travelling while continuing her clinical work. This conversation explores both the freedom and the responsibility involved in working abroad as a therapist. Maria explains why it is essential to check your own regulatory requirements, have reliable privacy and technology systems in place, and make sure your clients are appropriate for virtual care. She also shares how she manages time zones, scheduling, internet access, and continuity of care. While the logistics can feel overwhelming at first, she has found that clients are often more flexible than expected when communication is clear and the quality of care remains consistent. Maria also speaks honestly about the challenges of long-term travel, including decision fatigue, constant planning, and the importance of keeping a manageable caseload. At the same time, working while travelling helped her recover from burnout, slow down, reconnect with her interests, and become more grounded in her work. Most importantly, Maria wants therapists to know that this kind of freedom is possible. It does not have to mean becoming a full-time digital nomad. It may simply mean allowing yourself to imagine a different way of working and taking the first practical steps toward it. In This Episode, You'll Learn
Connect with Maria Tsoukalas: Learn more about Maria and Nomadic Minds: Explore the Nomadic Minds Live group program: https://nomadicminds.ca/live-group Build a Practice That Supports Your Life For practical resources, programs, and support created for Canadian therapists, visit: | |||
| Your Mid-Year Practice Checkpoint | 27 juil. 2026 | 00:15:48 | |
The middle of the year is a natural time to pause. You have six months of real information about how your private practice is working — not just what you hoped would happen when you made your plans in January. But looking at your revenue, caseload, fees, cancellations, and referrals can bring up a lot of feelings. Am I earning enough? Am I working too much? Is my practice actually sustainable? Before those questions turn into judgment or panic, it helps to remember: Your numbers are not a grade. They are information. In this episode of The Build Your Private Practice Podcast, Liane is walking you through a calm, grounded mid-year checkpoint so you can understand what the first half of the year is telling you — and make thoughtful decisions for the months ahead. Because a number rarely tells the whole story. Lower-than-expected revenue may not mean you need more clients. It may mean your fee needs attention. Strong revenue paired with exhaustion may point to a capacity problem. An unpredictable income pattern may be connected to your cancellation policy. And relying on one referral source may leave your practice more vulnerable than it appears. The goal is not to judge the first six months of the year. It is to take an honest compass reading and decide where you want to point next.
In this episode, we cover: Why the middle of the year can be more useful than January for reviewing your practice How to look at your business numbers without treating them like a measure of your worth The key numbers to review, including revenue, sessions, new clients, referrals, fees, cancellations, and no-shows How to complete a simple mid-year checkpoint without fancy software or a complicated accounting project Why your revenue may actually be telling you a fee, capacity, policy, or referral story How to identify what is working — and what may need to change before the fall intake surge Why a full caseload does not always mean your practice is financially sustainable How to protect your energy by choosing a realistic caseload for the fall Why you should choose only one or two intentions for the second half of the year A simple "what, what, and when" structure for turning your insights into action This episode is not about creating a giant list of everything you need to fix. It is about looking gently and honestly at what has happened so far, choosing one or two meaningful priorities, and making decisions based on evidence instead of fear. You do not need a perfect audit. You need an honest, good-enough picture. Rough and real beats precise and never done. Your numbers do not define your value as a clinician or a person. They simply help you understand where you are so you can build a practice that remains financially healthy, ethically grounded, and sustainable for the long term. Take your compass reading. Be kind to yourself while you do it. Then point yourself toward a second half of the year that supports the life you actually want. Explore tools, programs, and support at: Join us inside our Facebook community for Canadian therapists: If this episode resonated with you, subscribe to The Build Your Private Practice Podcast and share it with another Canadian therapist who may need a gentle reminder that looking at their numbers is not greedy — it is part of building a practice that can last. Build Your Private Practice is turning 10! Celebrate with us on Friday, September 25, 2026. We'll be gathering live in person in Toronto, Ontario, with a virtual option available for those joining us from home. You can view the details and register here: | |||
| Financial Planning for Therapists | 20 juil. 2026 | 00:33:19 | |
Have you ever felt guilty for wanting to earn more, raise your fees, or build real financial security as a therapist? In this episode of The Build Your Private Practice Podcast, Liane sits down with Kris Sabramsky, certified financial planner and founder of Therapist Financial, to talk about how therapists can build lasting wealth without compromising their values or their commitment to client care. Kris shares what he has learned from working with more than 100 therapists across Ontario, including why so many practice owners feel unclear or overwhelmed when it comes to their money. From unpredictable session-based income and cancellations to taxes, retirement planning, and the lack of an employer pension, therapists face financial realities that traditional advice does not always account for. This conversation offers a grounded, practical look at what financial stability can mean for therapists—not a lavish lifestyle or chasing arbitrary income goals, but having the clarity and security to pay your bills, plan for the future, enjoy your life, and continue doing meaningful clinical work without constant financial stress. You'll hear why getting organized is the first step, how a financial plan can reduce anxiety and support better decisions, and why starting small is still worthwhile when it comes to saving and investing. Kris also breaks down Canadian savings and investment accounts in plain language, including RRSPs, TFSAs, corporate investment accounts, and FHSAs. He explains why keeping your investment strategy simple may be more effective than trying to outsmart the market—and why incorporation is not automatically the right choice for every successful therapist. In This Episode, You'll Learn
Learn more about financial planning created specifically for therapists and book a short fit call with Kris: https://therapistfinancial.com Build a Practice That Supports Your LifeFor practical resources, programs, and support created for Canadian therapists, visit: | |||
| The Summer Slowdown Isn't a Problem - It's Build Season | 13 juil. 2026 | 00:17:27 | |
The summer slowdown can feel unsettling. Clients go on vacation. Families get busy. Sessions get rescheduled. Your calendar may suddenly have more white space than usual. And if you are newer in private practice, it can be easy to wonder: Is something wrong? But what if the summer slowdown is not a sign that your practice is failing? What if it is actually build season? In this episode of The Build Your Private Practice Podcast, Liane is talking about the seasonal rhythm many Canadian therapists experience in the summer — and how to use the quieter months of June, July, and August with intention instead of panic. Because the fall wave is coming. Every year, as routines return and school starts again, inquiries tend to pick up. The things people put off over the summer often move back to the top of the list in September. The question is not whether the wave will come. The question is whether your practice will be ready to receive it. In this episode, we cover:
This episode is not about packing your summer with more work. It is about using a small slice of the quieter season to build intentionally, gently, and steadily. You do not need to overhaul everything. You can choose one area — systems, referral relationships, or your own readiness — and give it a small, regular place in your week. Because steady always beats frantic. And when the fall wave comes, you do not want to be building the boat while you are already in the water. You want to be standing on solid ground, ready to catch it well. Explore tools, programs, and support at: https://buildyourprivatepractice.ca Join us inside our Facebook community for Canadian Therapists: https://www.facebook.com/groups/buildyourprivatepractice If this episode resonated with you, subscribe to The Build Your Private Practice Podcast and share it with another Canadian therapist who may need this reminder that the quiet season is not something to fear. Build Your Private Practice is turning 10! 🎉 Celebrate with us on Friday, September 25, 2026. We'll be gathering live in person in Toronto, Ontario, with a live-stream option available for those joining us virtually. You can view the details and register here: | |||
| What It Really Takes to Grow a Private Practice | 06 juil. 2026 | 00:33:59 | |
Have you ever looked at your full caseload and wondered, "Could this become something bigger than just me?" In this episode of The Build Your Private Practice Podcast, Liane sits down with Amanda Hill, founder of Connections of Hope, to talk about the real-life experience of growing from solo therapist to group practice owner. Amanda shares how she went from a practice of one to five practice locations, what she learned about hiring, delegation, leadership, and systems, and why growth requires more than just strategy. It also requires learning to manage fear, protect your energy, and trust yourself as a business owner. This conversation is honest, grounded, and deeply encouraging for therapists who feel the pull to grow but are unsure what the next step should look like. You'll hear why Amanda believes time is one of your most valuable assets, how trying to do everything yourself can actually hold your practice back, and why self-care becomes non-negotiable when you are holding a bigger vision. In This Episode, You'll Learn
If you're ready to grow beyond one-to-one work with more strategy, support, and sustainability, explore Scale Your Practice here: https://www.buildyourprivatepractice.ca/scale-your-practice Connect with Amanda HillWebsite: https://connectionsofhope.com
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| Your Regulatory College Isn't the Enemy | 29 juin 2026 | 00:21:57 | |
You may have rolled your eyes at the annual renewal email, felt frustrated by CE requirements, or dreaded the thought of an audit. But what if your regulatory college is not the enemy? In this episode of The Build Your Private Practice Podcast, Liane is talking about the way many Canadian therapists relate to their regulatory colleges — and why that relationship may need a reframe. The frustrations are real. Annual fees, documentation standards, complaints processes, CE logs, renewal portals, and audits can feel clunky, stressful, and sometimes poorly designed. But your college does not exist to make practice easier for therapists. It exists to protect the public. And in doing that, it also protects the trust your private practice depends on. Every client who books a session with you is trusting more than your website, your warmth, or your credentials. They are trusting that therapy is a regulated, accountable profession — and that someone is maintaining the standards behind the scenes. That is what your college does. In this episode, we cover:
This episode is not about pretending every policy is perfect. It is about holding the bigger picture. You can disagree with your college, advocate for change, and push for better systems — without relating to the institution as an adversary. Because your private practice is downstream of public trust in the profession. Explore tools, programs, and support at: https://buildyourprivatepractice.ca Join us inside our Facebook community for Canadian Therapists: https://www.facebook.com/groups/buildyourprivatepractice If this episode resonated with you, subscribe to The Build Your Private Practice Podcast and share it with another Canadian therapist who may need this reframe. Build Your Private Practice is turning 10! Registration is now OPEN for the BYPP 10th Birthday Celebration happening on Friday, September 25, 2026. We'll be gathering live in person in Toronto, Ontario, with a live-stream option available for those joining us virtually. You can view the details and register here:
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| The Boundary Holds When It's Tested | 22 juin 2026 | 00:21:55 | |
You may have a cancellation policy, office hours, an email autoresponder, or a beautifully worded intake document. But if that boundary has never been tested — or if it has been tested and quietly not held — it may not be a boundary yet. It may still be a plan. In this episode of The Build Your Private Practice Podcast, Liane is talking about one of the most common hidden issues in private practice: boundaries that exist on paper, but not yet in real life. This topic came up in three separate coaching calls in one week. One therapist had decided she would no longer respond to client emails on weekends. Another had a clear late cancellation policy that was never actually being charged. Another had a 50-minute session boundary that was only being held a couple of times a week. The policies were thoughtful and well-intentioned. But the boundary does not become real when you write it down. It becomes real the first time someone presses against it and you hold the line. For therapists, this can be especially hard. Your clinical training has taught you to be flexible, accommodating, attuned, and responsive — all beautiful clinical skills. But when those same instincts bleed into the business side of your practice, they can quietly cost you your time, energy, income, and sustainability. In this episode, we cover:
This episode is not about shaming you for the places where your boundaries have slipped. It is about helping you see the pattern clearly — and decide in advance what you will do when the test arrives. Because the calm version of you can prepare the tired, pressured, in-the-moment version of you. And the boundary becomes real one held line at a time. Explore tools, programs, and support at: https://buildyourprivatepractice.ca Join us inside our Facebook community for Canadian Therapists: If this episode resonated with you, subscribe to The Build Your Private Practice Podcast and share it with another therapist whose boundaries may exist in writing — but not yet in real life.
Save the date for the BYPP 10th Birthday Celebration happening on Friday, September 25, 2026. We'll be gathering live in person in Toronto, Ontario, with a live-stream option available for those joining us virtually. More details are coming soon, but for now, mark your calendar and plan to celebrate this milestone with us | |||
| Your Hourly Fee is Reverse-Engineered | 15 juin 2026 | 00:20:42 | |
Your fee is not a measure of how good a therapist you are. It is not a measure of how much you care about your clients. And it is definitely not a measure of your worth as a person. It is a number that, when set well, allows you to keep doing this work sustainably. In this episode of The Build Your Private Practice Podcast, Liane is talking about one of the most loaded topics in private practice: your fee. But this is not a money episode designed to shame you, pressure you, or tell you what you "should" be charging. Instead, it is an invitation to look at how your fee was set in the first place — and whether that number actually supports the practice, income, and life you are trying to build. Many therapists choose their fee based on what feels right, what colleagues are charging, or what seems socially acceptable in their area. That may feel safe, but it does not necessarily tell you whether your practice actually works. Because your fee is not an input. It is an output. Your fee should be reverse engineered from the real numbers of your practice: the income you want to take home, the number of clinical hours you can sustainably work, your fixed costs, and your variable costs. When you calculate your fee instead of guessing, everything changes. You stop apologizing for your rate. You make clearer decisions about referral fees, percentage-based platforms, EAP contracts, associate splits, and other arrangements that may quietly erode your income. And you begin adjusting your fee on a schedule instead of waiting until you feel brave enough. If your current fee was chosen quickly, emotionally, or based on what everyone else seemed to be doing, this episode will help you look at the numbers with more clarity and less shame. In this episode, we cover:
This episode is not about blaming yourself for the past. It is about choosing differently from here. Because therapists are not bad practice owners. Most were simply never taught the business side of private practice. And when nobody teaches you how to calculate your fee, it makes sense that you would look around, pick a number that feels safe, and try to make it work. But you are allowed to run the math. You are allowed to see what your practice actually requires. And you are allowed to set a fee that supports your clients, your business, and your life. This is the kind of grounded, practical work we focus on at Build Your Private Practice, where we help Canadian therapists build practices that are sustainable, aligned, and supportive of their lives. Explore tools, programs, and support at: https://buildyourprivatepractice.ca Join us inside our Facebook community for Canadian Therapists: https://www.facebook.com/groups/buildyourprivatepractice If this episode resonated with you, subscribe to The Build Your Private Practice Podcast and share it with another therapist who may need permission to look honestly at the math behind their fee. | |||
| The Pre-Crisis Moment | 08 juin 2026 | 00:21:56 | |
If something in your practice has been quietly nagging at you, even though nothing is technically "wrong," this episode is for you. Maybe your waitlist is not moving the way it used to. Maybe you have been postponing a fee change for months. Maybe there is a conversation you keep rehearsing but never actually having. Or maybe your practice still looks successful from the outside, but inside, you can feel that it no longer fits the therapist or business owner you are becoming. These moments can be easy to dismiss because they do not feel urgent. They are not a crisis. They are not burnout. They are not the kind of problem that makes you send a panicked email or ask for help right away. But those quiet signals matter. In this episode of The Build Your Private Practice Podcast, Liane shares the story of four discovery calls that all seemed different on the surface, but had the same underlying theme: each therapist had noticed something small in their practice and finally decided to stop ignoring it. We are talking about the moment before the breakdown. The moment when something is still small, manageable, and solvable. The moment when you still have options. Because the truth is, waiting until something is "bad enough" often makes the repair harder, heavier, and more costly than it needed to be. If you have been carrying a quiet concern about your practice, this episode will help you take it seriously without shame, panic, or overreacting. In this episode, we cover:
This is the kind of grounded, practical work we focus on at Build Your Private Practice, where we help Canadian therapists build practices that are sustainable, aligned, and supportive of their lives. Explore tools, programs, and support at: https://buildyourprivatepractice.ca Join us inside our Facebook community for Canadian Therapists: https://www.facebook.com/groups/buildyourprivatepractice If this episode resonated with you, subscribe to The Build Your Private Practice Podcast and share it with another therapist who may be carrying a quiet signal of their own. | |||
| How to Find the Clients You're Meant to Serve | 01 juin 2026 | 00:34:47 | |
Have you ever worried that choosing a niche means limiting your opportunities, turning clients away, or putting yourself into a box? You're not alone. For many therapists and private practice owners, the idea of niching down can feel uncomfortable. We've been trained to help people. Many of us entered this profession because we genuinely want to support as many people as possible. But what if trying to help everyone is actually making it harder to create the impact you want? In this episode of The Build Your Private Practice Podcast, Liane sits down with Stacey to explore what it really means to build a niche and why finding your area of focus can transform both your work and your business. Stacey shares her journey from working as a generalist clinician to becoming a recognized expert in supporting individuals who have experienced narcissistic abuse and complex trauma. What began as curiosity about patterns she noticed in her clients eventually evolved into a thriving niche, a published book, educational programs, and opportunities to teach clinicians around the world. Together, Liane and Stacey unpack some of the biggest misconceptions therapists have about niching, including the fear of excluding potential clients, the belief that we should be able to help everyone, and the scarcity mindset that often keeps practitioners stuck. You'll also hear why niching is about far more than marketing. When your work aligns with your strengths, interests, and expertise, it creates deeper trust, stronger therapeutic relationships, and better outcomes for your clients. If you've been wondering whether it's time to get more specific about who you serve, this conversation will help you approach niching from a place of curiosity, confidence, and alignment. Because your niche isn't about putting yourself in a box. It's about discovering where you can make the greatest impact. In This Episode, You Will Learn
Ready to Get Clear on Your Niche? Here is the link to her website: StaceysandersonStacey Sanderson | Holistic Psychotherapist & Life Coach Here is the link to her compassionate self-inquiry StaceysandersonHeart Wide Open Book
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| Your Practice IS Mental Health Advocacy | 25 mai 2026 | 00:22:12 | |
If you've spent Mental Health Awareness Month advocating for your clients, your community, and the importance of mental health care, this episode is for you. Because while many therapists are excellent at speaking publicly about burnout, rest, boundaries, and access to care, their own private practices may be quietly running on stress, overextension, and duct-taped systems behind the scenes. The truth is, your practice is part of your mental health advocacy. The way you structure your time, set your fees, manage your bookings, protect your energy, and build sustainability into your business directly impacts your ability to keep doing this work for the long haul. In this episode of The Build Your Private Practice Podcast, I'm closing out Mental Health Awareness Month with an honest conversation about what it really means to build a practice that supports your life—not drains it. We are talking about the difference between public advocacy and private sustainability, the quiet ways therapists' practices can contribute to burnout, and why taking care of your business is also part of taking care of your clients. If you are ready to stop duct-taping things together and start treating your practice with the same care you offer your clients, this episode will help you look at what needs your attention next. In this episode, we cover: • Why a barely surviving practice cannot sustainably serve anyone This is the kind of work we support inside Build Your Private Practice, where we help Canadian therapists build sustainable, values-aligned practices with more clarity, structure, and support. Explore programs, resources, and support here: Join us inside our Facebook community for Canadian Therapists: If this episode resonated with you, subscribe to The Build Your Private Practice Podcast and share it with another therapist who needs the reminder that their practice matters, too. | |||
| Showing Up With Clarity and Intention in Private Practice | 18 mai 2026 | 00:27:53 | |
What does it really mean to build a brand that feels aligned, clear, and sustainable as a therapist or private practice owner? In this guest episode of The Build Your Private Practice Podcast, Liane sits down with branding and visual storytelling expert Nathalie Amalie to talk about brand clarity, authenticity, and the role your messaging plays in attracting the right clients. This conversation explores how therapists can create a brand presence that reflects who they are, communicates their values clearly, and supports long term business growth without feeling performative or overwhelming. Whether you are launching your private practice, refining your niche, or evolving your visibility online, this episode offers grounded insight into building a brand that feels both strategic and human. Inside this episode, we cover: • Why brand clarity matters more than trying to stand out Resources and Links: Nathalie Amalie's Free Brand Clarity Workbook: Join the Build Your Private Practice Facebook Community: Explore more support and resources for Canadian therapists: If this episode resonated with you, make sure to subscribe, leave a review, and share it with another therapist who would benefit from this conversation.
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| Referrals Aren't a Strategy | 11 mai 2026 | 00:09:08 | |
If you've been hoping referrals will keep your caseload full, this episode is for you. Referrals can be wonderful. They can bring in aligned clients, strengthen your reputation, and help your practice grow through trusted relationships. But referrals alone are not a strategy, and if they are the main thing you are relying on, your practice may start to feel unpredictable. One month you might have a wave of inquiries. The next month, things feel quiet and uncertain. That inconsistency can leave you second guessing yourself, wondering what changed, and feeling like you have very little control over where your next client is coming from. The truth is, referrals are helpful, but they are also passive. They depend on someone else remembering you, understanding who you help, and sending the right person your way at the right time. That is not something you can fully plan, measure, or rely on. In this episode of The Build Your Private Practice Podcast, I'm talking about why referrals are not enough to build a consistent private practice and what therapists need to focus on instead. We are looking at the difference between being well-liked and being clearly positioned, why word-of-mouth can only take you so far, and how to start creating a more intentional client attraction system that gives you more stability and confidence. If you are ready to stop waiting for referrals and start building a practice with more predictability, this episode will help you take a more proactive approach. In this episode, we cover: • Why referrals are helpful, but not a complete marketing strategy This is exactly the work we focus on inside Accelerate Your Practice, where we help therapists simplify their marketing, strengthen their messaging, and build a consistent, reliable flow of ideal clients. Learn more about Accelerate Your Practice here: Join us inside our Facebook community for Canadian Therapists: Explore more tools, resources, and support at: If this episode resonated with you, subscribe to The Build Your Private Practice Podcast and share it with another therapist who needs to hear this. | |||
| What Actually Works (And What Doesn't) to Get Consistent Clients | 04 mai 2026 | 00:08:11 | |
If you've been showing up, putting in effort, and still feeling unsure where your next client is coming from, this episode is for you. Maybe you've tried social media, directories, networking, or referrals and you are still not seeing the consistency you want. It can start to feel confusing and frustrating, especially when it seems like everyone is giving different advice. The truth is, not all marketing strategies work the same way and not all of them are meant for the stage of practice you are in. What actually creates consistent clients is not doing more. It is doing the right things with clarity and consistency. In this episode of The Build Your Private Practice Podcast, I break down what is actually working right now to help therapists build a steady stream of clients and what might be keeping you stuck without realizing it. We are talking about the difference between busy marketing and effective marketing, the common traps therapists fall into, and how to start focusing your time and energy on what truly moves the needle. If you are ready to stop second guessing and start building real consistency in your practice, this episode will help you simplify your approach. In this episode, we cover: This is exactly the work we focus on inside Accelerate Your Practice, where we help therapists simplify their marketing, strengthen their messaging, and build a consistent, reliable flow of ideal clients. Learn more about Accelerate Your Practice here: Join us inside our Facebook community for Canadian Therapists: Explore more tools, resources, and support at: If this episode resonated with you, subscribe to The Build Your Private Practice Podcast and share it with another therapist who needs to hear this. | |||
| The Biggest Mistake Therapists Make With Client Attraction | 27 avr. 2026 | 00:09:29 | |
Stop Trying Everything to Get Clients: What Actually Works in Private Practice If you feel like you are doing all the things to grow your private practice but nothing is really clicking, this episode is for you. Maybe you are posting on social media inconsistently, changing your niche every few months, trying networking, directories, Instagram, and still wondering what is actually bringing clients in. The biggest mistake I see therapists make when it comes to client attraction is not doing too little. It is trying too many things at once without a clear strategy behind them. In this episode of The Build Your Private Practice Podcast, I break down why scattered marketing creates more confusion than growth and what actually helps therapists build a steady, sustainable flow of ideal clients. We are talking about the difference between effort and strategy, why consistency matters more than constant reinvention, and the three core pieces every therapist needs to create real momentum in private practice. If you are tired of guessing and ready for a more grounded, repeatable approach to attracting clients, this conversation will help you refocus. In this episode, we cover: • Why trying too many marketing strategies at once keeps therapists stuck This is exactly the work we focus on inside Accelerate Your Practice, helping therapists clarify their positioning, simplify their messaging, and build a repeatable system that fills their schedule with the right clients. Learn more about Accelerate Your Practice here: Join us inside our Facebook community for Canadian Therapists: Explore more tools, resources, and support at: If this episode resonated with you, subscribe to The Build Your Private Practice Podcast and share it with another therapist who needs to hear this. | |||
| Why Your Caseload Feels Inconsistent | 20 avr. 2026 | 00:08:35 | |
If your caseload has ever felt full one week and quiet the next, you are not alone. Many therapists experience fluctuations in bookings and immediately assume they must be doing something wrong. They question their marketing, their niche, their website, or whether private practice is really going to work for them. But here is the truth. An inconsistent caseload is not usually a sign that you are failing. More often, it is a sign that you are missing the structure that creates consistency. In this episode of The Build Your Private Practice Podcast, Liane unpacks why caseload inconsistency feels so stressful, what is actually happening beneath the surface, and the three key areas that help practices become more steady and predictable. Because consistency does not come from doing more. It comes from having the right strategy, clear processes, and the ability to see what is working so you can make confident adjustments. This conversation is a reminder that you do not need to hustle harder to create stability. You need support, systems, and a plan that works. Because building a sustainable private practice is not about constant effort. It is about creating structure you can trust. In This Episode, You Will Learn
Ready to Build a More Consistent Private Practice? If this episode resonated with you and you are ready to create a private practice that feels steady, sustainable, and supportive of your life, Accelerate Your Practice is designed to help. Inside the program, you'll learn how to attract ideal clients consistently, simplify your marketing, and build systems that create long-term growth without burnout or overwhelm. You do not have to figure this out alone. Learn more here: | |||
| You're Not Bad With Money — You Just Haven't Had the Right System | 13 avr. 2026 | 00:34:07 | |
If you've ever thought, "I'm just not good with money," you're not alone. So many therapists carry quiet shame around finances—wondering why things feel inconsistent, stressful, or harder than they should be. Even when they're fully booked, working hard, and deeply committed to their clients. But here's the truth. This isn't about you being "bad with money." It's about not having the right systems in place to support you. In this episode of The Build Your Private Practice Podcast, Liane breaks down one of the most common (and harmful) beliefs therapists carry about money—and reframes it in a way that actually creates movement. Because financial clarity isn't about willpower or discipline. It's about structure. It's about visibility. And it's about building simple, supportive systems that make your business feel steady instead of stressful. This conversation will help you step out of self-blame and into a more grounded, practical way of approaching money in your private practice—without shame, pressure, or overwhelm. Because you're not doing it wrong. There's just been a gap in support. In This Episode, You Will Learn
Tax Cheat Sheet Resource- https://landing.mailerlite.com/webforms/landing/j6q8i9 | |||
| The Profession We Say We Want — We Have to Build It | 06 avr. 2026 | 00:11:29 | |
The Profession We Say We Want: We Have to Build It If you've ever felt tension between being a therapist and running a business, you're not alone. Many therapists say they want a profession that feels collaborative, ethical, supportive, and sustainable. A space where growth isn't judged, money isn't taboo, and business skills aren't shamed. But here's the truth. In this episode of The Build Your Private Practice Podcast, Liane zooms out from strategy and into something deeper: the culture of private practice and the role each of us plays in shaping it. Because the profession we say we want is built in small, everyday moments. In how we respond to each other. In how we talk about growth, money, and success. In whether we choose curiosity or judgment. This conversation is an invitation to think more intentionally about the kind of space you're participating in and the kind of profession you're helping to build. Because sustainable practices don't just come from better strategies. In This Episode, You Will Learn
Ready to Build a Sustainable, Aligned Private Practice? If this episode resonated with you and you're ready to build a private practice that feels steady, ethical, and sustainable, Accelerate Your Practice is designed to support you. Inside this program, you'll learn how to consistently attract ideal clients, simplify your marketing, and build systems that support your growth without burnout or overwhelm. You don't have to figure this out alone. Learn more here: | |||
| Competition Is Making Us Lonely | 30 mars 2026 | 00:10:08 | |
If you've ever felt alone in your private practice—even when your caseload is full—you're not imagining it. Private practice can be quietly isolating. Not because you're doing anything wrong, but because so much of this work happens behind closed doors. In this episode of The Build Your Private Practice Podcast, Liane explores a dynamic that often goes unspoken in the therapy world: how comparison quietly turns into competition—and how that competition can deepen feelings of isolation. Because it rarely looks obvious. It sounds like second-guessing your fees. Wondering if you're behind. Questioning how others are growing so quickly. And when those thoughts stay internal, they create distance—not just from others, but from the kind of community that actually supports sustainable growth. This episode is an invitation to pause and reflect on how competition may be showing up in your practice—and what becomes possible when you shift toward community instead. Because the truth is, we are not competing for a limited number of clients. We are part of a much larger ecosystem of care. And when we move from comparison to collaboration, everything changes. In This Episode, You Will Learn
Simple, practical ways to shift from competition to connection in your day-to-day work Ready to Build a Practice Without Doing It Alone? If this episode resonated with you, and you're craving more support, connection, and clarity as you grow your practice—Accelerate Your Practice is designed for exactly that. Inside, you'll learn how to consistently attract aligned clients while building marketing systems that feel simple, ethical, and sustainable—without relying on guesswork or isolation. Because you don't have to figure this out on your own. Learn more here: | |||
| There Is No "Right" Way to Do Private Practice | 23 mars 2026 | 00:10:48 | |
If you've ever questioned whether you're building your private practice the "right" way—you're not alone. Many therapists carry an unspoken belief that there's a correct formula for success. A way your practice should look. A path you're supposed to follow. In this episode of The Build Your Private Practice Podcast, Liane challenges that idea and offers a more grounded, sustainable perspective. Because the truth is—there isn't one right way to build a private practice. There's only what's aligned for you. Drawing from her own journey from solo practitioner to group practice owner, educator, and mentor, Liane explores how practices evolve over time—and why alignment matters more than any blueprint. This conversation invites you to step out of comparison, question the narratives you've internalized, and start building a practice that reflects your values, your life, and your capacity. Because sustainable practices aren't built by following someone else's model—they're built through alignment.
In This Episode, You Will Learn
Ready to Build a Practice That Actually Fits Your Life? If this episode resonated with you and you're ready to build a private practice that feels aligned, sustainable, and clear—Accelerate Your Practice is designed to support you. This program helps Canadian therapists fill their caseload with ideal clients while building marketing systems that feel ethical, simple, and effective. Learn more here: | |||
| Scarcity, Jealousy, and the Shift That Changed My Practice | 16 mars 2026 | 00:11:22 | |
If you have ever felt a tightening feeling when you see another therapist's practice growing, you are not alone. But they are far more common than we talk about. In this solo episode of The Build Your Private Practice Podcast, Liane explores the subtle ways scarcity and comparison can show up in private practice. Not as obvious competition, but as quiet internal questions like "How are they doing that?" or "Why does it seem easier for them?" Drawing from her own early experiences in private practice, she shares how moments of jealousy became a turning point in her professional growth. What initially felt like comparison eventually became curiosity, and curiosity led to learning the business skills that helped her practice grow. This conversation is not about pretending comparison never happens. It is about understanding what those feelings can reveal. When interpreted through a lens of scarcity, they can keep us stuck. When approached with curiosity, they can become powerful information about the skills, systems, and clarity we may still be developing. Liane also explores how scarcity can quietly shape professional culture. Sometimes showing up as criticism of other therapists' growth, visibility, or business models. But the reality is that different models serve different needs, and the demand for therapy far exceeds what any one therapist or practice can provide. Growth in this profession does not shrink opportunity. It expands access. In This Episode, You Will LearnWhy feelings of jealousy or comparison can show up in private practice If this conversation resonated and you are ready to build a private practice that feels sustainable and aligned, Accelerate Your Practice was designed to help you do exactly that. This program supports Canadian therapists who want to fill their schedule with ideal clients while building marketing systems that feel ethical and manageable. Learn more here: | |||
| Ethics, Discomfort, and the Metrics That Almost Felt Wrong | 09 mars 2026 | 00:12:08 | |
If you have ever felt uneasy about tracking numbers in your private practice such as inquiries, retention, or session frequency, you are not alone. For many therapists, the idea of looking at metrics can feel uncomfortable or even a little unethical. Therapy is about people and relationships, not spreadsheets. In this solo episode of The Build Your Private Practice Podcast, Liane explores a tension many therapists quietly experience. The belief that business tools and ethical care might be at odds. Drawing from her own transition from the insurance industry into psychotherapy, she shares how metrics once felt transactional and why that perspective eventually changed. This conversation is not about turning therapy into a numbers game. It is about understanding how data can reveal patterns that help improve care, strengthen client outcomes, and support sustainable practices. Liane also reflects on something that shows up often in professional spaces. How quickly unfamiliar ideas can be labeled as unethical. Sometimes what feels wrong is simply something new. In This Episode, You Will Learn
Ready to Grow Your Practice with More Clarity? If this conversation resonated and you are ready to build a private practice that feels sustainable and aligned, Accelerate Your Practice was designed to help you do exactly that. This program supports Canadian therapists who want to fill their schedule with ideal clients while building marketing systems that feel ethical and manageable. Learn more here: | |||
| When Vulnerability Is Met With Judgment | 02 mars 2026 | 00:11:54 | |
What happens when a therapist asks a vulnerable business question and is met with criticism instead of curiosity? In this episode of The Build Your Private Practice Podcast, Liane begins a new series exploring the culture of private practice and the subtle dynamics shaping our profession. If you have ever hesitated to ask a question about pricing, scaling, or growth because you feared judgment from peers, this conversation will feel familiar. You will hear a personal story from Liane's early days in private practice, along with an honest look at how moralizing, comparison, and scarcity thinking can quietly create isolation in therapist communities. This episode invites you to reflect on how we respond to each other in professional spaces and what kind of culture we want to help shape moving forward. This is not about ignoring ethics or avoiding accountability. It is about understanding the difference between principle and preference, choosing curiosity over reactivity, and building a profession that allows therapists to grow sustainable, aligned businesses without shame. In This Episode, You'll Learn: • Why business questions in therapist communities often carry more vulnerability than we realize • How judgment in professional spaces can increase isolation in private practice • The difference between ethical concerns and personal discomfort • Why scarcity training and comparison fuel criticism between therapists • Simple reflection questions to help you respond with curiosity instead of reactivity Ready to Build in a Space That Feels Supportive? If you are ready to grow your private practice in a community where you can ask real business questions without fear of shame or moral framing, Accelerate Your Practice is here to support you. This signature program helps Canadian therapists build steady client demand, clarify their positioning, and create practical systems that support consistent, sustainable income. 👉 Learn more here: https://www.buildyourprivatepractice.ca/accelerate-your-practice Join the Conversation If this episode resonated with you, we would love to hear your reflections. You can also join us inside the free Build Your Private Practice Facebook community for Canadian therapists, where grounded dialogue and thoughtful business conversations are always welcome: https://www.facebook.com/groups/buildyourprivatepractice Explore More Support Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools designed to help you build a private practice that supports your life, not just your clients. | |||
| Beyond 1 to 1 Therapy New Ways to Serve in a Changing Market | 23 févr. 2026 | 00:11:58 | |
Beyond 1 to 1 Therapy: New Ways to Serve in a Changing Market If you've been feeling burned out by a full caseload, frustrated by income that still feels unpredictable, or quietly wondering how you're supposed to grow without working more hours, this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane explores what it really looks like to expand beyond the traditional one-to-one therapy model in a way that is ethical, sustainable, and aligned with your values. Right now, only 11% of Canadians accessed mental health services in the past year, and another 4% said they wanted to but did not. That means 85% of people are not getting support in its current form. The need is there, but the model is not working for everyone. In this episode, Liane walks through why diversifying your services is not about abandoning therapy. It is about increasing access, reducing burnout, and building financial stability in a changing market. She shares practical examples of how Canadian therapists are already expanding their impact without compromising ethics or clinical integrity. This conversation is about reimagining what your practice can look like and giving yourself permission to build something that supports your life, not just your clients. In This Episode, You'll Learn:
Ready to Scale Sustainably? If this episode sparked something in you, if you have been thinking, "Maybe I could do more than just one-to-one therapy," I want to invite you to explore Scale Your Practice. This is our advanced program for Canadian therapists who are ready to expand their impact and income without burning out. Inside, you will learn how to design aligned, scalable offers, clarify your niche and messaging, and build systems that allow you to serve more people without adding more hours to your week. You do not have to choose between ethics and income. You can build a practice that includes therapy, education, community, and leadership if that is what you want. 👉 Learn more here: | |||
| Why BetterHelp Isn't Your Competition—And Who Actually Is | 16 févr. 2026 | 00:11:27 | |
If you've ever wondered, "How am I supposed to compete with BetterHelp?" this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane breaks down why platforms like BetterHelp are not actually your competition — even though it can feel that way. Yes, corporate therapy platforms have massive ad budgets, strong brand recognition, and seem to be everywhere online. But they are built for volume, not depth. And that difference matters more than you think. In this episode, Liane explains who your real competition actually is (hint: it's not another therapist), why competing on price or speed is a losing game, and how clarity, connection, and trust are what truly attract aligned clients into private practice. This conversation is about shifting from fear-based marketing to clarity-based messaging — so your practice stands out for the right reasons. In This Episode, You'll Learn:
https://www.buildyourprivatepractice.ca You are not too small, not behind, and your work still matters.
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| If Clients Are Searching, Why Aren't They Finding You? | 09 févr. 2026 | 00:09:40 | |
If you've ever found yourself wondering "People are clearly looking for therapy… so why isn't my practice showing up?" this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane breaks down one of the most frustrating realities many Canadian therapists are facing right now. Clients are searching, but the way they search and how they find providers has fundamentally changed. This conversation is not about shouting louder, posting more, or becoming an SEO expert overnight. It is about understanding how Google, AI-driven search results, and client behaviour intersect, and what small, practical shifts can make it easier for the right clients to actually find you. You will learn why a beautiful website is not enough on its own, how zero-click searches are quietly impacting visibility, and how aligning your language with what clients are really searching for can change everything. This episode is about clarity over complexity, alignment over hustle, and building visibility in a way that feels ethical, grounded, and sustainable. In This Episode, You'll Learn:
https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support Visit https://www.buildyourprivatepractice.ca for free resources, tools, and programs to support your next stage of private practice growth. | |||
| What the Data Really Says About Private Practice in 2026 | 02 févr. 2026 | 00:11:38 | |
Is private practice really oversaturated, or are we misunderstanding what is actually happening in the market? In this episode of The Build Your Private Practice Podcast, Liane takes a grounded, data-informed look at the growing fear many therapists are feeling about the future of private practice. If you have found yourself worrying that there are too many therapists and not enough clients, this conversation will help you reframe that belief with evidence, context, and perspective. You will hear what the numbers really say about mental health access in Canada, why low utilization is not a sign of failure, and how changes in search behavior, technology, and visibility are reshaping how clients find therapists as we move into 2026. This episode is not about hustling harder or competing with large corporate platforms. It is about understanding what is changing, what is staying the same, and how to position your private practice in a way that feels ethical, aligned, and sustainable. In This Episode, You'll Learn:
https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth. | |||
| From Hope to Strategy: How to Attract Clients Without Relying on Referrals | 26 janv. 2026 | 00:08:13 | |
Waiting for referrals can feel familiar and exhausting. If you've ever caught yourself thinking, "It's been quiet. I hope things pick up soon," this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane speaks directly to therapists who are relying on referrals as their primary or only way of attracting clients and feeling stuck in the uncertainty that comes with it. While referrals can absolutely be part of a healthy practice, they should not be your entire strategy. This conversation is about shifting from hope to strategy, so you can take back control of your caseload in a way that feels ethical, aligned, and not salesy. Liane walks you through BYPP's four-phase visibility strategy, designed to help therapists move from being quietly "findable" to clearly and consistently seen by the right clients and referral partners. This episode is an invitation to stop waiting and start building something stable, sustainable, and values-aligned. In This Episode, You'll Learn:
https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support Visit https://www.buildyourprivatepractice.ca for free resources, tools, and programs to support your next stage of private practice growth. You don't have to figure this out alone.
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| The Power of Community in Private Practice | 19 janv. 2026 | 00:22:56 | |
Private practice can feel isolating—especially when you're trying to make big decisions, grow sustainably, or figure out the business side without burning out. In this episode of The Build Your Private Practice Podcast, Liane is joined by Lena Lang, BYPP's new Community Growth Partner, for an honest conversation about why community is not just a "nice to have," but a foundational part of building a sustainable private practice. Together, they unpack what community really offers therapists—from practical strategy and shared learning, to motivation, perspective, and a sense of not doing this alone. If you've ever felt like you're second-guessing every move, stuck in isolation, or hesitant to engage in group spaces because of past experiences, this episode will help you rethink what supportive community can look like. This conversation is about moving out of silos, learning faster (and with less friction), and building a practice that's supported by connection—not pressure. In This Episode, You'll Learn:
https://www.facebook.com/groups/buildyourprivatepractice Explore More Support Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth. | |||
| Your Financial Forecast: How to Plan for Sustainable Income in 2026 | 12 janv. 2026 | 00:10:00 | |
Your Financial Forecast: How to Plan for Sustainable Income in 2026 Being fully booked doesn't always mean your private practice is financially stable. In this episode of The Build Your Private Practice Podcast, Liane walks you through how to take a grounded, realistic look at your private practice finances—and why income planning matters as you head into 2026. If you've ever wondered why you're working hard but still feeling financially stretched, this conversation will help you identify where money leaks happen and what to do about them. You'll learn how to forecast your income in a way that feels simple, ethical, and sustainable—without spreadsheets taking over your life. This episode is about shifting from "staying busy" to intentionally planning for income that actually supports you. In This Episode, You'll Learn:
https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support: Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth. | |||
| Digital Marketing That Works for Therapists | 05 janv. 2026 | 00:26:17 | |
Digital marketing does not have to feel overwhelming, salesy, or unethical, even for therapists. In this episode of the Build Your Private Practice Podcast, Liane Wood is joined by Adam Jesperson, co-founder of Fractal Marketing, to break down what is actually working in digital marketing for Canadian therapists right now, and what to stop wasting your time and money on. They talk about:
Connect with Adam:
→ Learn more about https://www.buildyourprivatepractice.ca/accelerate-your-practice → Learn more about https://www.buildyourprivatepractice.ca/scale-your-practice → Visit the Build Your Private Practice Homepage https://www.buildyourprivatepractice.ca/
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| From Unpredictable to Sustainable: Income Planning for Therapists | 29 déc. 2025 | 00:08:03 | |
If your income in private practice feels like a rollercoaster—one month strong, the next unpredictable—you're not alone. Many therapists were never taught how to plan their income… just how to work more when things feel tight. In this episode, Liane walks you through a simpler, more sustainable way to approach income as a therapist in private practice. This isn't about working harder or raising your rates just because someone on Instagram told you to. It's about building a financial foundation that actually supports your real life. What You'll Learn:
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| BONUS EPISODE: Overwhelmed at Year-End? Do These 4 Things to Organize Your Practice and Breathe EasierBONUS EPISODE: Overwhelmed at Year-End? Do These 4 Things to Organize Your Practice and Breathe Easier | 22 déc. 2025 | 00:08:39 | |
If the end of the year feels more chaotic than calm, this episode is for you. Inside, I'm walking you through four practical steps to help you wrap up your private practice before the holidays hit—so you can breathe easier, feel more in control, and start 2026 with a clean slate. Whether you're behind on admin, dreading your finances, or just feeling scattered, this is your simple, no-fluff guide to ending the year with more ease and clarity. In This Episode, You'll Learn:
Helpful Links + Resources
Subscribe & Review If this episode helped you feel a little less overwhelmed, I'd love for you to subscribe and leave a quick review as it helps other therapists find the show.
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| Your Next Client Isn't Coming From Referrals—Here's Where They Are | 22 déc. 2025 | 00:09:39 | |
If you've been waiting for referrals to fill your caseload, this episode is your permission slip to stop relying on chance. Referrals can be a helpful part of your marketing, but they aren't a growth strategy. They're unpredictable, passive, and completely out of your control. And when your practice depends on them, growth slows down and income stays inconsistent. In this episode, Liane unpacks three key reasons referrals might be holding you back and walks you through how to shift into a more intentional, sustainable visibility strategy. One that brings the right clients to you—without needing to be on every platform or shout into the void. What You'll Learn:
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| Is a Financial Plan Really Worth It? Why Every Therapist Needs an Advisor Team | 15 déc. 2025 | 00:21:36 | |
Most therapists don't set out to become entrepreneurs—but running a private practice means you're building a business whether you planned to or not. In this episode, I sit down with business strategist Ryan Duncan to talk about what it really takes to build a sustainable practice without burning yourself out. We unpack the behind-the-scenes realities therapists face as accidental business owners, why hustle-driven growth eventually breaks down, and how slowing down to build the right foundations can actually move you forward faster. If you've ever felt behind, overwhelmed, or unsure whether your practice is truly supporting your life, this conversation will help you reframe growth and make more intentional decisions for your next stage. Build Your Private Practice Homepage: Our Signature Program: Scale Your Practice Facebook Community for Canadian Therapists: https://www.facebook.com/groups/buildyourprivatepractice
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| Booked But Broke? Why More Clients ≠ More Income | 08 déc. 2025 | 00:08:44 | |
In this episode, we're unpacking a common and frustrating experience for private practice therapists: your schedule is full, but your income still feels unpredictable—or even too low. Sound familiar? You're not alone, and you're not doing it wrong. You may have simply outgrown your current structure. Liane breaks down why more clients doesn't always mean more income, where hidden revenue leaks might be hiding in your practice, and what it actually takes to create more predictable, sustainable income—without adding more sessions or sacrificing your sanity. What You'll Learn:
Links + Resources: → Learn more about Accelerate Your Practice → Learn more about Scale Your Practice → Visit the Build Your Private Practice Homepage
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| Beyond Tax Season: Mastering Private Practice Finances | 01 déc. 2025 | 00:30:13 | |
When most therapists think about money, they think about tax time. But your numbers tell a much bigger story and learning how to read them can give you confidence, clarity, and peace of mind all year long. In this episode of The Build Your Private Practice Podcast, I'm joined by Fractional CFO, CPA, and educator Jami Monte, founder of Chillbooks, to explore the simple systems that help solopreneurs take control of their finances. We talk about financial rituals, common bookkeeping mistakes, and how to use QuickBooks without the overwhelm. Plus, Jami shares her free Solopreneur Write-Off Guide to help you save money and keep more of what you earn. Links & Resources:
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| Therapy Admin Tasks You Shouldn't Be Doing Anymore | 24 nov. 2025 | 00:07:14 | |
Still doing everything yourself in private practice? It might be time to rethink that. In this episode of The Build Your Private Practice Podcast, we're talking about the therapy admin tasks that may be draining your time, energy, and income—without adding value. From email templates to scheduling tools to simple automation, you'll learn what to let go of and how to free up space for the work that matters most. This isn't about outsourcing your whole business. It's about making intentional choices that support your sustainability and growth. Links and Resources:
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| If You Couldn't Work… Would Your Practice Survive? (How to Protect Your Income) | 17 nov. 2025 | 00:29:11 | |
Most therapists don't think about insurance until they have to—but by then, it might be too late. In this episode, I sit down with insurance advisor Aviva Abraham to unpack how Canadian therapists can protect their income, practice, and future with the right insurance at the right stage of business. Whether you're just starting out or scaling to something bigger, this conversation will give you the clarity (and confidence) to take smart steps now. Special Gift from Aviva Abraham Want a clear, stage-by-stage guide to the insurance coverage your practice needs? Links & Resources Build Your Private Practice Homepage: buildyourprivatepractice.ca What We Cover in This Episode:
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