The Build Line | Construction Business Podcast – Details, episodes & analysis

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The Build Line | Construction Business Podcast

Heather Tankersley & Jerry Brewer

Business

Frequency: 1 episode/12d. Total Eps: 24

The Build Line is the construction business podcast for contractors, remodelers, and builders who are done figuring it out the hard way.

Hosted by Heather Tankersley, co-owner of a luxury residential remodeling company, and Jerry Brewer, a veteran drywall subcontractor with decades in the trades. Every episode is a real conversation about what it actually takes to build a profitable construction business.

No theory. No fluff. Just honest talk about pricing, sales, hiring, managing subcontractors, growing a construction company, and moving into luxury remodeling markets.

Topics include contractor profit margins, GC and sub relationships, construction business systems, leadership, client management, and what separates the builders who break through from the ones who stay stuck.

If you're a general contractor, remodeler, custom home builder, or trade business owner trying to grow this is the show built for you.

New episodes every other Tuesday.

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🇨🇦 Canada - entrepreneurship
21/07/2026
#94

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https://www.instagram.com/lairdlife
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Score global : 52%

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E24: Discounts Are Killing Your Reputation (And Why Your Customers Hate Them)

Season 1 · Episode 24

Tuesday, July 28, 2026 • Duration 01:08:44

Episode 24 of The Build Line Podcast takes a hard look at why discounting may be doing more damage to your construction business than you realize.

Heather and Jerry unpack the fear behind lowering your price, the pressure to keep crews busy, and why the project you discount to get signed often becomes the project you regret taking.

They share real stories about jobs priced too cheaply, how disappearing margins affect communication and morale, and why customers may trust you less when your pricing changes too quickly.

This episode covers:

• Why contractors discount out of fear instead of strategy
• How "keep busy" jobs drain time, energy, and team morale
• Why discounted projects often become the jobs you resent
• How low pricing can damage confidence and credibility
• Why one discount can make every future cost feel negotiable
• How customers begin to question your numbers
• Why premium clients are often looking for certainty, not the lowest price
• What to offer instead of a discount
• How reducing scope can protect both the budget and your standards
• Why saying no to the wrong project protects the right clients

Whether you're a contractor, subcontractor, business owner, or homeowner preparing for a remodel, this episode explains why competing on price rarely creates a better experience for anyone involved.

The Build Line Podcast is hosted by Heather Tankersley and Jerry Brewer, bringing builders, trades, and homeowners together for honest conversations about construction, leadership, and business.

Special thanks to our partners for supporting The Build Line Podcast:

Buildertrend – Construction project management software built for better communication, organization, and more profitable projects.
https://www.buildertrend.com

Panoramic Doors – Innovative door systems designed to create seamless indoor-outdoor living.
https://www.panoramicdoors.com

Republic Elite Integration – Premium home technology, lighting, audio, networking, and smart home integration.
https://www.republiceliteintegration.com

Katlyn Slocum Design – Strategic website design and digital marketing for construction professionals.
https://www.katlynslocumdesign.com

BuildBar – A community built for contractors who want to grow better businesses through proven systems, leadership, and accountability.
https://www.buildbar.us

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E23: Ask Us Anything: Lessons We've Learned Running a Construction Company

Season 1 · Episode 23

Tuesday, July 21, 2026 • Duration 40:12

Bonus Episode 23 of The Build Line Podcast puts Heather and Jerry in the hot seat as they answer real questions submitted by contractors, homeowners, and listeners.

From knowing when to say no to a project to losing money on jobs, hiring the right people, and the biggest lessons they've learned from past guests, this candid conversation offers an unfiltered look at the realities of running a construction business.

Heather shares the systems and mindset that have shaped Tankersley Build Co., while Jerry brings the subcontractor perspective on communication, relationships with general contractors, and what separates the companies he'll gladly work with again from the ones he'll avoid.

This episode covers:
• When it's finally okay to say no to a project
• How to recognize red flags before signing a client
• What makes subcontractors want to work with a GC again
• The communication mistakes that strain contractor relationships
• Lessons learned from projects that lost money
• How post-project reviews improve future profitability
• The Build Line guests who have had the biggest impact on Heather and Jerry
• Business decisions they wish they'd made sooner
• The mental side of leadership and running a construction company
• Why your team is your greatest asset

Whether you're a contractor, subcontractor, business owner, or entrepreneur, this Ask Us Anything episode is packed with practical lessons, honest stories, and real-world advice you can apply to your own business.

Special thanks to our episode sponsors:

Buildertrend
https://www.buildertrend.com

Republic Elite Integration

E14: Why Most Builders Never Break Into Ultra Luxury with David Kasavan

Season 1 · Episode 14

Tuesday, April 7, 2026 • Duration 01:15:36

What does it really take to break into ultra luxury construction markets like Pebble Beach and Carmel?

In this episode of The Build Line, we sit down with David Kasavan, founder of Kasavan Construction, to talk about the real path from early hustle to building a company in some of the most competitive and relationship driven markets in the country.

This is not about overnight success. It is about risk, visibility, leadership, and the moments that either push you forward or almost take you out.

David shares what the early days actually looked like before the brand, the momentum, and the high end projects and the decisions that helped him earn trust in markets where reputation is everything.

We get into:

What it actually takes to break into ultra luxury and legacy markets
The risks and decisions that almost broke the business and the ones that changed everything
How trust is built with high net worth clients where expectations are higher and margins for error are smaller
The role of visibility and social media in creating opportunity and authority
Leadership lessons from scaling a company under pressure

If you are trying to move into bigger projects, better clients, and higher level work, this episode gives you a real look at what it takes to get there and what it costs along the way.

No shortcuts. No theory. Just how it actually works.

https://www.instagram.com/kasavan_construction_inc/

https://www.kasavanconstruction.com/

E13: The Addiction to Risk in Entrepreneurship With John Moore

Season 1 · Episode 13

Tuesday, March 24, 2026 • Duration 01:06:51

In Episode 13 of The Build Line, Heather Tankersley and Jerry Brewer sit down with John Moore, founder of JM Environmental, one of California’s leading demolition and environmental abatement companies.

John shares the story behind building a high risk business in one of the most demanding sectors of construction. From the early days of grinding through uncertainty to scaling a company with real systems, leadership, and accountability, he breaks down what it actually takes to grow in a high consequence industry.

The conversation explores the mindset behind taking big risks in business, the moments where those bets paid off, and the times they did not. John talks candidly about leadership mistakes, growth challenges, and the lessons learned while building a company from the ground up.

Outside of business, John lives life at full speed. As a racer with deep roots in motocross and NASCAR, he shares how the discipline, adrenaline, and focus required on the track mirrors the mindset needed to lead and scale a company.

This episode is about betting on yourself, building something real, and learning how to operate when the stakes are high.

If you are a contractor, entrepreneur, or leader trying to grow a business while managing risk and pressure, this conversation will resonate.

In this episode:
• The origin story of JM Environmental
• When a hustle turns into a real company
• The biggest risks John Moore has taken in business
• Leadership lessons from growth and failure
• How racing influences decision making and discipline
• Defining success, legacy, and living life at full speed

Learn more about John Moore and JM Environmental:
Website: https://jmenvironmental.net/
Instagram: https://www.instagram.com/jm27.thelegend/

E12: Why People Buy YOU Before Your Company With Rob Laird

Season 1 · Episode 12

Tuesday, March 10, 2026 • Duration 01:03:09

What if the thing holding your business back isn’t systems, leads, or capital - but your brand?

In Episode 12 of The Build Line, Heather and Jerry sit down with Rob Laird, a multi-industry entrepreneur who has built businesses across real estate, lending, and consumer products by leading with trust, visibility, and reputation.

Rob breaks down why brand must come before scale, how a visible leader creates confidence in uncertain markets, and why most construction and service business owners struggle to show up publicly. They dig into failure, pressure, and what happens when your reputation is tested—and how strong brands recover faster.

The conversation also explores what Rob learned building Dios Azul and which consumer-brand lessons directly apply to contractors, builders, and service professionals.

If you want growth that compounds, and not just attention, this episode will change how you think about branding.

Contact Rob:

https://www.instagram.com/lairdlife/

Dios Azul Tequila:

https://diosazul.com/tequilas

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E11: The Best Salespeople Don’t Sound Like Salespeople With Matt Saia

Season 1 · Episode 11

Tuesday, February 24, 2026 • Duration 01:14:19

Most contractors are great builders and terrible salespeople and it is costing them time, margin, and confidence.

In this episode of The Build Line, we sit down with Matt Saia, independent consultant and sales trainer with Sandler Sales, for a deep dive into why traditional contractor sales conversations fail and what the top performers do differently.

Matt breaks down the typical contractor sales process and explains where trust is lost before it is ever built. We talk about why pitching too early kills confidence, how price becomes the only differentiator, and why strong operators often struggle the most in sales conversations.

The episode also explores money beliefs, profit guilt in construction, and the responsibility builders have to run profitable companies. We discuss how mission, core values, and vision must be defined before growth, and why the ability to say no is one of the most powerful skills a leader can develop.

You will learn:
• Why most contractor sales processes break down immediately
• How listening creates trust faster than expertise
• Why profit is not a bad word in construction
• How confidence is built before the proposal is ever written
• Why saying no attracts better clients
• What the top 1 percent of performers consistently have in common

This episode is essential listening for builders, remodelers, and business owners who want better clients, stronger margins, and sales conversations that actually work.

Key takeaway: Sales is not convincing. It is clarity, confidence, and discipline.

Contact Matt at:

https://go.sandler.com/salesleadership/about-us/meet-our-team/

E10: Your Friends Might Be Killing Your Growth

Season 1 · Episode 10

Tuesday, February 10, 2026 • Duration 01:02:44

In this episode of The Build Line, Jerry and Heather go solo for an unfiltered conversation about finding the right room and why staying loyal to the wrong one can cost you more than you realize.

They share personal stories of doubt from people closest to them, how confidence was rebuilt outside familiar circles, and why growth often creates tension in relationships that once felt safe. This episode dives into the uncomfortable truth that some people love you more when you stay small.

You’ll hear a raw breakdown of:
• How to recognize when you’ve outgrown a room
• Why the people closest to you may doubt your vision
• The difference between criticism and caution
• How to change rooms without burning bridges
• Why mentorship matters and how to find it
• Clear signals that you’re finally in the right room

The episode closes with real questions from the audience and a hard truth segment that challenges listeners to take ownership of their environment and future.

This episode is for builders, entrepreneurs, and leaders who feel stuck, underestimated, or conflicted about outgrowing familiar spaces.

Key takeaway: Staying loyal to the wrong room is disloyal to your future.

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E9: From Intern to CEO - Building a $100M Construction Company with Chris Cormier

Season 1 · Episode 9

Tuesday, January 27, 2026 • Duration 01:08:17

What does it actually take to rise from intern to CEO inside an established construction company?

In this episode of The Build Line, we sit down with Chris Cormier, CEO and co owner of Tricorp Group, to unpack a rare leadership journey built from the inside out.

Chris shares how he started at the bottom, earned trust over time, and navigated the difficult transition from employee to owner. We talk candidly about leadership mistakes, pressure moments, imposter syndrome, and what it’s like leading people who were once your peers.

The conversation also dives into:
• Growing inside an established company vs starting your own
• The emotional weight of ownership and responsibility
• How Tricorp’s culture, systems, and values have evolved
• Hard bid vs negotiated commercial construction
• Lessons from high pressure seasons that nearly broke him
• What success actually looks like after years of growth

This episode is for builders, entrepreneurs, and professionals who are ambitious, hungry to grow, and questioning whether leadership and ownership are possible without starting from scratch.

Key takeaway: You don’t have to start something to build something meaningful.

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E8: Why Most Builders Lose Control as They Grow With Ryan Kelly

Season 1 · Episode 8

Tuesday, January 13, 2026 • Duration 01:03:52

Ryan Kelly, owner of KHB Construction, joins Heather and Jerry to talk about what it really takes to grow a construction company without losing control, culture, or profitability. Ryan shares lessons learned while scaling KHB Construction, the systems that brought clarity instead of complexity, and how strong leadership creates accountability at every level.

They dive into hiring the right people, letting go of day to day control without lowering standards, and building a business that can grow beyond the owner. This episode is a must listen for builders who are serious about sustainable growth and long term success.

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E7: Why Most GC and Sub Relationships Fail and How to Fix Them

Season 1 · Episode 7

Tuesday, December 30, 2025 • Duration 01:08:30

Most GC and Sub relationships do not fail because of bad work. They fail because of broken trust, poor communication, and unmet expectations.

In this episode of The Build Line, Heather and Jerry sit down for a raw, unfiltered GC versus Sub conversation with no prep and no script. They openly share what drives each side crazy, why trust matters more than the lowest bid, and how respect on the job site directly impacts profit, efficiency, and long term survival.

They dive into why communication breaks down on both sides of the job, where entitlement quietly shows up and erodes trust, how GCs and Subs can actually set each other up for success instead of working at odds, and why strong relationships are ultimately what carry businesses through the slow seasons and into long term stability.

This is not about picking sides. It is about fixing what is broken so everyone wins.

If you are a GC, a subcontractor, or a business owner who depends on strong partnerships, this episode is for you.

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The Build Line | Construction Business Podcast – Details, episodes & analysis

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The Build Line | Construction Business Podcast – Details, episodes & analysis

Podcast details

Recent rankings

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Spotify

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Publication history

Latest published episodes

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