The Brilliant Brand Podcast – Details, episodes & analysis

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The Brilliant Brand Podcast

Sonia Chopra

Business

Education

Frequency: 1 episode/23d. Total Eps: 7

The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical brand growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit – by focusing on brains before beauty.

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https://freshsparks.com
8 shares
https://freshsparks.com/5
5 shares
https://freshsparks.com/contact/
5 shares

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RSS feed quality

To improve

Score global : 47%

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Evoking Emotion with Your Brand: The Coke vs. Pepsi Effect

Episode 7

Thursday, July 10, 2025 • Duration 18:06

What role do emotions really play in branding?

In this episode of The Brilliant Brand Podcast, we're diving into the power of emotional resonance—how it influences buyer behavior, drives loyalty, and can even override logic (just ask Coke and Pepsi).

You’ll learn:

🧠 The surprising science behind Coke’s dominance over Pepsi

🔥 Why emotional branding often beats logical selling

💡 4 practical ways to weave emotion into your branding

🎯 How to pick a core emotion that makes your brand unforgettable

Plus, I’ll share a quick story that reminded me why the work we do as business owners matters…sometimes in ways we don’t expect.

By the end of this episode, you’ll have simple tools to make your brand feel more memorable, magnetic, and emotionally compelling.

👇🏽 Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

🛠 Resources & Mentions:

How Customers Think by Gerald Zaltman
Episode 5 – Customer Interviews: freshsparks.com/5
Episode 6 – Magnetic Brands: freshsparks.com/6

Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on or .

The Brilliant Brand Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

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Related Shows Based on Content Similarities

The Brilliant Brand Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other17

Apple Podcasts7

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other17

Apple Podcasts7

Spotify6