Happy Thursday. It's the last stream of the week, which means we got rowdy at our office down in the heart of the Financial District of New York Friggin City.

We started off today with our WORLD FAMOUS TWO MINUTE DRILL™. Wendy's is looking for a new media agency; Publicis Groupe's Spark Foundry was the longtime incumbent, but they've declined to participate in the pitch. Dua Lipa is joining forces with Nespresso as their new Global Brand Ambassador, alongside George Clooney. Charlie Sheen is in the press again for hot butts (an old cigarette ad that resurfaced from Parliament Cigarettes – a Japanese cigarette brand). David Bar is fighting back against claims that they are falsely advertising their calorie count by saying... no, they are advertised correctly. Skittles made a gaming flute for gaming.

Ross Martin, President of Known, joined the show to discuss the McDonald's All-American Games documentary. Known has been on a hot streak; they earned a lot of press for their award-winning billboard with Stephen Curry literally shooting the moon in Los Angeles. We chopped it up with him, and he and Geno got into a little brawl in the beginning of the segment.

Next up, the agency Main Character has come to life – and is now PLAYABLE ;) Founded by Stacey Gersten and Courtney Worthman, they are especially focused on actually getting celebrity deals done. They know the ins and the outs. They've done over 20 Super Bowl campaigns, and have more than 20 years in the space. They joined us for their FIRST LIVE PRESS INTERVIEW. We talked about celebrities, influencers, and everything in between – including how brands can effectively use these personas in their advertising and marketing efforts.

Move over Safdie Brothers. The McKelvey Ad Brothers are making waves in the marketing industry. Nike and Beats just dropped the Powerbeats Pro 2, and tapped on MIRIMAR (helmed by the McKelveys) to make the spot with LeBron James. LeBron's out there golfing, getting heckled from every direction (including by the grasskeeper). It's chaos and it works.

Kendra Barnett, Reporter at ADWEEK, broke down the beef between Publicis Groupe and The Trade Desk. There was some stuff that went down; we talked about the straw that broke the camel's back. Jack and Geno compared it to when you're in a bad relationship, and you're already looking to break up with the other person, and they do something small like leaving the dishes out, and that's when you end it. It's not BECAUSE of the dishes, but there was a lot of built-up resentment that led to that breaking point. All things come back to love and dating. All is fair in Love and Advertising, as said by the great Leo Burnett... Or was that Lee Clow? Who knows?

To close the show, we concluded that this was the first FLAWLESS stream. Shoutout to the production crew, as well as our dazzling hosts Geno Schellenberger and Jack Westerkamp. We'd be remissed if we didn't thank our guests as well, so thank you to Ross Martin, Stacey Gersten & Courtney Worthman, Luke McKelvey, and Kendra Barnett. We appreciate all y'all's time.

Until next time. Cheers, fam, and bottoms up this weekend.

Hump dayyyyyy at the Breaking & Entering Show was nothing short of fabulous.Todd Kaplan, CMO of Kraft Heinz, joined the show to talk about the Kraft Heinz partnership with the NFL. They recently canceled their brand breakup between Kraft and Heinz, and they're unrolling new products in a $600M growth push. They're beginning the NFL partnership at the NFL draft in April, in Pittsburgh – which happens to be (maybe a coincidence, maybe not) the hometown of the brand Kraft Heinz. By coincidence, Kraft Heinz also shot a commercial in Jack's brother's backyard.

Next on the show was Katie Deighton. You know her if you work in advertising, and you've probably read her work. She's a reporter at The Wall Street Journal. She joined the show to deliver the State of the Advertising Union. We discussed agency structures, brand marketing, and in-house vs. outsourcing of creative and strategic talent. We got into Gap, hot takes, and brand entertainment do's and don't's. Barbie, Lego, Hershey's – all the good stuff and what it means for marketers in the future. Is this building brand equity? Driving more sales? Increasing brand favorability? Who knows? Katie knows. Tune in to hear her expertise.Leanne Fremar joined us to chat all things JPMorganChase. They're luxurizing the credit card industry, one campaign at a time. They've been with Hailey Bieber, Michael B. Jordan, A’ja Wilson, Stephen Curry, Kevin Hart, and more. They're continuing to drastically change the space which was previously seen as a bit dull or boring. But JPMorganChase continues their efforts to make credit cards sexy. And (glaze alert) they're doing a pretty damn good job at it.NEW SEGMENT ALERT!!!!!! THE GIRLS' ROOM!!!!!!! Hosted by Ellie McCarron, our spokesperson for all campaigns and creativity in this space. She brought to our attention some drama at the Oscar's including Misty Copeland and Merit taking shots at Timmy Chalamet. Reformation and the Seattle Opera House also joined in and had a couple great social posts as well as some unique email marketing. We don't hear about email marketing too much nowadays, but when it's effective, it's effective. And this one broke through the noise of those typical constant emails we're bombarded with.

The Super Bowl just ended and AI dominated the advertising conversation. We break down the best campaigns, the worst misses, and what it all means for the industry. Then: WPP is consolidating its creative agencies, Kraft Heinz reverses its breakup plans, and the NBA flies 200+ influencers to All-Star Weekend. In CREATIVE CORNER, we dissect McDonald's horizontal billboard campaign, CeraVe's Kevin Durant collaboration, and NASCAR's loudest billboard in the world.Then we sit down with Oren John (the internet's creative director who's posted for 1,000 days straight), Chris Beresford-Hill (Global CCO at the agency that won the Super Bowl), and Kate Rouch (CMO of OpenAI) to talk about the Super Bowl, the Claude controversy, and where AI is actually headed.

TIMESTAMPS

1:25 – AD NEWS ROUNDUP

1:30 – Super Bowl: AI campaigns, winners, losers, memorable spots

2:30 – Kraft Heinz reverses breakup plans

3:10 – WPP consolidating VML, Ogilvy, and AKQA

4:00 – Omnicom PR agencies consolidating

4:35 – NBA brings 200+ influencers to All-Star Game

5:20 – CREATIVE CORNER

5:40 – McDonald's horizontal campaign

7:45 – CeraVe and Kevin Durant collaboration

10:25 – NASCAR's loudest billboard in the world

13:00 – INTERVIEWS

13:45 – Oren John: 1,000-day posting streak, Super Bowl takes, personal branding

39:00 – Chris Beresford-Hill: Inside the agency that won the Super Bowl

59:45 – Kate Rouch: OpenAI CMO on the Super Bowl, Claude controversy, New Media and AI

1:22:10 – SITUATION MONITOR

More from Breaking and Entering Media:

💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-media/

📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠

💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...

✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...

📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...

🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠

🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Welcome to the teaser to the next big thing in marketing.

While all our Irish friends were out housing Guinnesses at the local pub, we were hosting the ST. PATRICK'S DAY EDITION OF THE BREAKING & ENTERING SHOW. Work hard, play hard. We'll have some Guinness later.

We kicked things in-person with Matt Repicky. Geno and Jack came in spiffy with their nice suits and green hats, only to be outdone by Mister Matt, absolutely outfit-mogging them both. He joined us for the World Famous Two Minute Drill.

We then talked with Matt about the latest Men's Wearhouse campaign – tapping into comedy in anxious consumers. He dropped some real insights as to why they're leaning into comedy, and the new casual clothes that Men's Wearhouse is pushing to their peeps.

Then we slid over to Marvin Chow, VP Consumer and AI Marketing @ Google, the Appointed AI General. Gemini is doing a lil collab with the college basketball tournament™ where you can make predictions on who is going to win the college basketball tournament™. We hope to see a perfect bracket from Gemini this year. The odds are only 1 in 9.2 quintillion, so good luck to the Gemini team. And thanks for the time, Marvin.

Then we had Zach Canfield (ZACHY ZACH!!!!) on the Show to talk about his latest product launch. We know what you're thinking, the person we predicted-to-be-President of GS&P started his own product? Yes, that's true. And yes, he started a supplement brand to help you live longer. Death is inevitable, and so is meeting the Grim Reaper, but why not delay your meeting with him? That's what Zach's brand aims to do, and that's their positioning.

A team in Dallas is making waves with their latest content, trolling the corporate overlords who run the world. They're making b2b content for their brand Verso Jobs, but it's so cleverly disguised,most people just follow them for their comedy. They're doing something really cool here, and we talked with them about their plan going forward. P.S. Sometimes locking someone in a shed can yield extremely high social results, but this is purely anecdotal.

Natalie Wills joined the show!! She's the SVP Marketing at Expedia Group. They've recently launched a campaign at hotels.com. We talked about the brand equity, the importance of the name, and how simple the marketing needs to be. It's literally in the name... hotels.com. That's it. They brought this work in partnership with Mischief @ No Fixed Address. Headphones, chicken fingers... these things aren't what they sound like. hotels.com is a hotels website. Simple as that. Great insights from Natalie Wills.

Lastly, and certainly not least, Zach Roif came on the show to discuss Mother's latest campaign with Uber, where they leaned into the Irish eXit for UberX. Once again, simple as that. A copywriter's dream. The campaign is IN the name for the idea. Irish exit with UberX. They brought this to life with Maura Higgins, someone who could run you over with your car and you wouldn't be mad at. She's just got that kind of energy to her. She was the perfect actress for this one. It was meta, as a good amount of Mother's work is, and she actually irish exit-ed the shoot mid-commercial. The campaign was brought to life in 6 weeks. Zach gave us 6 minutes of his time before pulling off an Irish exit of his own. Very clever, and very Mother of you, Zach. Thanks for coming on.

We then chatted the Oscar's, Ellie gave the lowdown on Sinner's, and Ross threw some shade at Marty Supreme. Geno pointed out that while Marty was more popular publicly, Sinner's clearly won the critic vote – JUST LIKE THE SUPER CLIO VS. THE AD METER. omg omg omg

00:00 – Starting Soon 

3:27 – Ignore this 

10:01 – Intro 

14:10 – 2 Minute Drill 

25:10 – Men's Wearhouse New Campaign w/ Matt Repicky

38:47 – college basketball tournament™ w/ Marvin Chow at Google Gemini

53:36 – Reaper's Remedies Product Launch w/ Zach Canfield

1:07:50 – Verso Jobs w/ Seamus Harvey and Johnny Brask

1:21:36 – hotels.com New Campaign w/ Natalie Wills

1:33:58 – Uber St. Patty's Day campaign by Mother w/ Zach Roif

We took the Breaking & Entering Show to SXSW – thank you to Framer for making this possible!In this yeehaw cowboy-studded episode of The Breaking & Entering Show, we talked with creative leaders at the coolest anti-marketing marketing conference in the world, SXSW. It's so much more than a conference, and you'll know if you've been, but there's everything from lectures to concerts to comedy to film screenings. Austin is the coolest place to be in mid-March in any given year. We sat down with some of the coolest in this ep.We started off HOT with Sean McBride, Chief Creative Officer at Arnold Worldwide. The legend from the city that starts with a B and rhymes with Austin joined us to talk creative philosophy, and he played us some guitar at the end of his segment. His name is now with the greats like Willie Nelson and Sublime (they both recorded albums in the studio).Then we brought in Beth Keamy, Chief Digital Officer at TBWA, the Disruption agency. She discussed with us where the agency was headed, her thoughts on SXSW, and more.Craig Allen joined the show. He is the Founder and Chief Creative Officer at CALLEN, the crazy wacky Austin-based shop. They talked about the Austin culture and the SXSW culture. They're okay with owning that they're the misfits of the Austin ad world. There's a lesson to be had in that.Krystle Loyland, CEO at PREACHER, joined us to SPREAD THE GOOD WORD about the Austin-based shop. They have gospel choirs at their parties. Blood, sweat, and tears go into hosting these parties, but they have "a blast" doing them – so it's worth it. It's all for the Love of the Game.On the horn we got Jorn (but he came in person and wasn't really on the horn). Jorn van Dijk, Founder of Framer. We showed off our sharpied-in Framer logos on the mics. Shoutout Framer btw. And we talked about the culture of SXSW changing, from someone who's been going for several years now. Btw, did we mention that Framer is cool? We talked website innovation, Dead Internet Theory, the marketing bottleneck, and creativity vs. business results. Yo, btw, shoutout Framer for making this possible. And thanks Jorn for a scorchin' hot convo.And l-l-last but not least, we got Jay Russell, Chief Creative Officer at GSD&M to close out this star-studded cast in the SXSW Edition of The Breaking & Entering Show, presented by Framer. Jay played some guitar, cracked some jokes, and talked all things Austin – all while drinking a Lone Star beer. That's so Jay... Thanks for tuning in to today's special edition of the B&E Show. We'll catch ya tomorrow for our regularly scheduled programming.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Creators, the Youth, Culture! We got into the heart of it on today's episode of The Breaking & Entering Show.We started with the 2 Minute Drill, as per usual. Playboy has a new Chief Brand Officer, Guinness did some really cool work timed with the Premier League. mind uppin the chune bruv?? That ad was fire, and it was Campaign UK's Ad of the Day, made by VML UK. Budweiser made cans for the brand's 150th anniversary (also in time with America's 250th (woah, they could do something epic). B Dubs made an espresso proteini drink... And DraftKings hired Translation and Rosewood Creative, per Ad Age.We spoke with Thom Glover, Founder and Chief Creative Officer at American Haiku. They recently acquired Basement Freaks, who did a thought-provoking, world-changing campaign for Mozilla to promote a human-first future. The work was sick, and American Haiku was recently named Ad Age's Newcomer Agency of the Year. Full circle moment because we spoke with Greg Hahn (Co-Founder and Chief Creative Officer at Mischief), and he had some advice for Thom and American Haiku. Thom also is an Emmy-nominated creative director and writer, and his agency has been working with brands like New Balance, Yahoo, Away, Chase Sapphire, and Sakara.We then went to the Gen Alpha Expert Casey Lewis to get the lowdown on the youngest generation. She discussed their consumer habits, interests, and cyclical trends. She's got a really popular newsletter called "After School" where she breaks down all these topics in even more detail, and she's got tens of thousands of readers.Brett Dashevsky, Founder of Creator Economy NYC, joined the show to talk about IRL vs. URL events. He's been developing his organization to get creators connected with each other, learning from each other along the way. He brings together markets, creators, and hosts events and conversations to talk about where the industry is headed.Lastly, but certainly not least, Michelle Blaser, longtime friend of the program, joined the show! She is the author of The Pollinatr, a Substack newsletter focused on how brands connect with culture and stay relevant in fast moving moments online. She has been a key supporter and advocate for Ross's dating life, and in this interview, she gave the advice about "banana bread baddies." That's the hook, you gotta watch the show to learn more about the triple B's. You don't wanna miss it (Thanks Michelle, –Ross).Post-show, we talked about Bushwick DJ's vs. Park Slope Podcasters. See ya tmrw gang.

It's been a week! Yesterday, Ad Age's A-List 2026 came out. We're here to celebrate the list and talk with the leaders at the top agencies. We hopped in the 2 Minute Drill, with SPECIAL GUEST Justin Bajan, Co-Founder at Familiar Creatures. 3 Guys, 2 Minutes (x6 topics). Kofi stepped down from DoorDash, Ford gifted the Pope a Chicago Custom Ford, Disney did another crazy billboard, Delta & American Airlines had Media Reviews, the new Coca-Cola campaign was sick as h*ll, and Dakota Johnson and Olivia Dean did some cool things which Producer Ellie (Elisabeth McCarron) provided her expertise on.Then we got into it with Senior Reporter at Ad Age Brian Bonilla! – longtime friend and supporter of the program. We appreciate his time when he's probably got hundreds of people trying to get some time on his calendar. He gave his insights on the Ad Age A-List 2026, the broader throughlines, but also some of the so-called "superlatives." We also talked about our high school superlatives. Brian was "Most Likely to Cover the Advertising Industry as a Senior Reporter at Ad Age," so I guess the prophecy is fulfilled.After Brian, we smoothly transitioned to Aaron Starkman, Global Chief Creative Officer and Partner at Rethink – the agency that took home #1 Agency of the Year! He talked about what led to their success, their CRAFT process, and that they are generally a process-driven agency.We then went to Mr. Greg Hahn, Co-Founder and Chief Creative Officer at Mischief USA – and he said the opposite! They are more focused on principles rather than process, and actually said they had no specific process. This juxtaposition between the #1 and #2 agency just goes to show that you have to do what rings true to you, and if you do that, you'll find success. The decade is halfway over, who will win Agency of the Decade? Geno says it's already been determined. Congrats to both of these agencies on their success.We took some interest in design today. Snapple rebranded, and is going for a nostalgia play, while not being fully rooted in nostalgia as a new brand guide. But that's the inspiration. We spoke with EVP and Chief Design Officer at Deutsch, Adhemas Batista, and he gave us the lowdown on Snapple's new branding. We spoke with the veterans, so we figured we should shine some light on the rookies of the industry. We spoke with 4 VCU Brandcenter students who sent a balloon to space to show their unique perspective. John Marenic, Josef Pellegrini, Noah McKee and Nick Luna created "Big Ideas Need Space."That's all for today, catch you tomorrow ad family!

In this episode of The Breaking & Entering Show, we get straight into business (with some shenanigans along the way, of course).

We start off piping hot with the 2 MINUTE DRILL. Apple's launched the Neo Macbook – their smallest Macbook yet. Charles Leclerc's had a wedding, and his agency Sidequest created content for it. WPP elevated Nancy Hall to CEO of WPP Media. Uber Eats launched a campaign called "Almost Anything." And Mr. Clean is back (was he ever gone?)!!

Then we got into the "Seriously Serious" Graza work, chatting it up with Graza CEO Andrew Benin as well as the nice&frank Co-Founder Laura Petruccelli (nice&frank is the agency behind the work).

Then (in-person!!!) we talked with two of the hottest Gen Z-ers to know, Coco Loomis and Sarah Solovy. The creative duo has helmed campaigns for brands including the NHL, Build-A-Bear and Jeep – and honestly, they've just been killing it. They are only 23 and 25 respectively, we're hyped to see where they'll be in just a few years (maybe they'll be taking over the ad world!).

Because we were moving so fast, we took a lil halftime break, and gave flowers to our partnerships team Smooth Media. If you are a Knowledge Creator, and want to get involved with them (you should), reach out to hi@smoothmedia.co for more info on that.

Then, we BROKE THE NEWS (yes, actually BREAKING NEWS) that Mojo Supermarket is the Social AOR for Burger King. For this announcement, as well as to talk about the BurgerBite, we spoke with Joel Yashinsky (CMO of Burger King) and Mo Said (Founder of Mojo Supermarket). We dug up some old emails of Mo's, saying "please please please, can we work with BK," and had some laughs as well as a one-way transfer of relationship advice (because Lord knows Jack & Geno need some help in that department).

We had some hiccups and technical difficulties, but that didn't stop us from chatting with Jason Harris (CEO of Mekanism) and Tony Benna (sick-ass film director). They made a film called André Is an Idiot which premieres tonight in New York City. The film is about someone's cancer journey as they passed up an opportunity to get a colonoscopy (get your stuff checked). Lastly, as usual, we closed out the week of The Breaking & Entering Live Show, by talking about our weekend plans and our dates (or lack thereof) coming up. (Jack didn't mention any such dates. Neither did Geno.)

Until next week, people!

In this episode of The Breaking & Entering Show, we get into the latest and greatest in the marketing world.

We start with the 2 Minute Drill... The McDonald's CEO Big Arch Fiasco (more on that later), VML wins L'Oréal, and Rhode x Sarah Pidgeon. 

Then we hop over to talk with Maru Sokolowski, Chief Operating Officer at Founders Agency, where she brings in years of experience from leading teams at Grey and at McCann.

Then, in their first logo redesign in 50+ years, NPR is asking questions like: how, who, and why. We spoke with the CMO at NPR, Mishka Pitter-Armand to break down the decisions behind the move, and their reasons for working with award-winning agency who's been on a hot streak since they were founded in 2020 – Mischief @ No Fixed Address. It's an incredible campaign, and feels very timely.

Then we run over (pun intended) to Saucony, with Gus Johnston – their Global Creative Director – to discuss their latest one-shot 4-minute film which is honestly just dope as heck. It's kind of crazy they pulled that off. It's also got an intriguing story, but zero dialogue. Insanity!

Second-to-lastly, we spoke with the LEGEND quote "instant celebrity after 33 years" Michael Farmer, who's written multiple books about Madison Avenue, the advertising industry, and payment models within traditional agency structures. We also spoke to him about Jell-O shots, and he reveals his favorite flavor (watch to find out.)

Then we closed things out with Jack re-enacting the McDonald's burger fiasco and talking about our dates.

The B&E Show is back, covering marketing news across both the coasts and everything in between. We ran back the 2 Minute Drill. WPP’s Investor Day is today, at 4 AM EST. Recently, Rahul Titus was named Global Influencer Lead at Publicis, coming previously from Ogilvy, which is owned by WPP. We connect the dots on that, and some other recent PR and media moves in today’s ep.The founder of Express Checkout, Nate Rosen, joined the show to talk about Kim Kardashian and CPG.Then we jumped in the Creative Corner (patent pending) with Jason Murray, a really popular art direction-focused content creator. We talked about recent campaigns: Uncommon’s campaign for Omoda Seven, A$AP Rocky’s new Ray-Ban film featuring Nas, and Nike’s ACG work. We also got into some grubby gorpcore gossip.New York Nico joined the Show. With the East Coast native, we talked about his impact as a “New York historian,” his directing of the LeDecision 2.0, and more.We went from New York to Hollywood to cat with Warner Bailey, who turned a meme page into a next-gen media company. We got into the nitty gritty of entertainment and its similarities to advertising.Then we went to America’s Heartland. A new WSJ article said ⁠Middle America Advertising Sees an Opportunity with Madison Ave in Crisis.⁠ Katy Hornaday gave us her perspective on the subject. She is the CEO of BarkleyOKRP, a Kansas City x Chicago merged agency, and has been in the Midwest for around 15 years.We closed the show by talking about everyone’s weekend plans. Notably, some of us are working to get sponsors on the show, while some of us are going on dates.00:00 Intro00:42 This Week's Ad News (2 Minute Drill)09:35 Introducing Nate Rosen (Founder of Express Checkout)10:57 Chatting w/ Nate Rosen re: Kim Kardashian and CPGs20:33 Introducing Jason Murray21:28 Creative Corner w/ Jason Murray44:19 Introducing New York Nico (Nick Heller)46:16 New York Anthropology w/ New York Nico1:03:29 Introducing Warner Bailey (Founder of Assistants vs. Agents)1:04:49 Talking Entertainment w/ Warner Bailey1:22:03 Introducing Katy Hornaday (CEO of BarkleyOKRP)1:23:37 The Midwest is Next w/ Katy Hornaday1:38:50 Closing Remarks (Weekend Plans)More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

On this episode of The Breaking and Entering Show:

Livestream-maxxing is taking over the internet, and brands are just now catching up. Adam Faze breaks down the phenomenon and what it means for the future of content. Then: Publicis is winning twice as many pitches as WPP or Omnicom, McCann lands Kroger, and the HoldCo wars are heating up.

In the TWO MINUTE DRILL, we break down Wieden+Kennedy and Eli Lilly's Winter Olympics campaign, Mother and StreetEasy's love letter to New York, BBH's modernized Folgers revival, and Reformation's unexpected new face.

Then we sit down with LinkedIn CMO Jessica Jensen on AI content, creators, and what LinkedIn is actually becoming. David Shingy, "The Digital Prophet," on what 30 CMO conversations taught him about the state of the industry. And TBWA ECD Katie Jensen on her Ad Age op-ed and the motherhood stigma advertising still hasn't dealt with.

00:00 – Intro

01:19 – Adam Faze

15:14 – Two Minute Drill

24:36 – Jessica Jensen3

8:30 – David Shing AKA Shingy

52:07 – Holding Company Updates

56:45 – Katie Jensen

1:04:43 – Outro

More from Breaking and Entering Media:

💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-media/⁠

📖 Read our Publications⁠ https://www.breaking-entering.com/blog

⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠

✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠

📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠

🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠

🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Breaking & Entering | Live Show June 18Presented by RothmansToday's top story: Droga5's CCO of New York and the Americas joins us live to break down the agency's 30-person creative hiring spree.The Two-Minute Drill covers: DoorDash Seat Drops, an ad exec declared a "Hero," Drake delivering KD's new Nike shoes, Pringles pajamas, and Heineken's World Cup OOH.We're also joined by three guests: Our reporter Ellie hits the streets live from the Knicks Championship Parade. Then, the VP of Brand Operations and Senior Director of Product Strategy at La Colombe join to discuss the brand's new platform and where it's headed in a crowded coffee market. And two ACDs from Goodby Silverstein & Partners stop by to discuss their campaign for the Smithsonian.

Breaking & Entering | Live Show June 17Presented by Rothmans

Ad Age A-List top 5 get their WNBA/NBA comps.The World Famous Two-Minute Drill covers: La Colombe's US Soccer campaign, Yum Brands selling Pizza Hut, the Knicks Day Off activation, e.l.f. Beauty teaming up with Bigfoot, and Snap's new $2,195 AR glasses.We're joined by three guests: Daniel "Monty" Montalto, VP of Brand Marketing at Etsy, joins to discuss the latest campaign. Chris Colliton, ECD at Zulu Alpha Kilo, breaks down the new Lyft spot. And Ricardo Aspiazu, SVP of Creative & Brand Design at Verizon, joins to discuss the new ad bringing back the original Austin Powers cast.Tune in live on LinkedIn, X, or YouTube at 11 AM ET.

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.TODAY'S TOP STORY:Lizzo just recorded a new version of the most famous jingle in fast casual history. Chili's "I Want My Baby Back Ribs" — which originally featured *NSYNC — is back with a Lizzo-led version as part of the brand's latest campaign. Chili's is in the middle of one of the most remarkable brand runs in recent memory and they are not letting up.In the WORLD FAMOUS TWO MINUTE DRILL:

• Nike, Palace Skateboards, and England just dropped a two-minute World Cup film with Wayne Rooney reciting Shakespeare's Richard II in an Elizabethan ruff and clutching a skull painted with a St. George's cross. Directed by Burnermunde through Stink. Part social realism, part fever dream, fully unhinged in the best possible way.
• OpenAI hired a new CMO for business.
• Hooters CEO Neil Kiefer — who cofounded the brand in a beach bar in Clearwater, Florida in 1983 — announced a family-friendly rebrand, saying private equity turned the brand into a boys club hangout and he wants it back to what it was.
• Primark launched its boldest US campaign yet.
• And Bob's Red Mill revealed a new logo — notable because founder Bob Moore, who appeared on every product, passed away last year.

ON THE SHOW:

• Asher Hyde, a USC student who made a Nike spec ad that went viral. Just him, a camera, an idea, and no permission slip. We talk about how he made it, what happened when it blew up, and what this moment means for young creatives trying to break in.
• Then Brett Simone and Chris Kim, Creative Directors at Arts and Letters Creative Co., join us for an exclusive live campaign reveal. ESPN's Chirpline is back. We are seeing it for the first time on the show today.
• And to close: Henry Coffey, Junior Copywriter at Mischief @ No Fixed Address, on the NPR campaign defending the right to ask why. One of the most talked-about pieces of work from one of the hottest agencies running right now.

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.

D&AD just announced its 2026 Pencil winners and joining us to break it all down is Lisa Smith — D&AD President and Global Chief Design Officer at Uncommon. 573 Pencils were awarded across 46 categories from over 50,000 entries submitted from 89 countries — the highest in D&AD history. The US led with 235 Pencils. Singapore had its best year ever with 11 Pencils including 5 Yellow, placing joint third globally.

Three new categories debuted this year: Sport Entertainment, Cultural Influence, and Brand Transformation. Uncommon Creative Studio London won three Yellow Pencils for Periodic Fable — the campaign for The Ordinary that reimagined the periodic table with zero actual science. Lisa's quote: "What stood out most was the sheer creative bravery and excellence on display." We get into all of it.

In the WORLD FAMOUS TWO MINUTE DRILL: Nike dropped a World Cup teaser. Olipop unveiled its first major rebrand since 2018 — bolder, brighter packaging, hand-drawn late 60s and early 70s illustrations, fiber info front and center, and a new "Feel Good Soda" campaign rolling out on CTV and social. Essentia Water launched a new ad. A Nike spec ad went viral — then real life delivered when Spurs nuns showed up to bless Luke Kornet in the NBA playoffs and out-Nike'd Nike entirely.

First up: Nate Rosen, Founder of Express Checkout — the must-read CPG and retail newsletter for founders, investors, and operators. He joins us fresh off the Sweets and Snacks Expo in Las Vegas — 17,500 industry professionals, 1,000 exhibitors, record 500 product entries, and a clear theme: functional indulgence is winning. Protein is everywhere. Fibermaxxing is real. And David Protein just launched Cod 2 — a tinned wild caught Atlantic cod from Danish waters with 18 grams of protein, 70 calories, and two ingredients: cod and salt. The internet assumed the boiled cod last year was a stunt. It was not. Now it comes in a tin.

Then T.J. Jagodowski and Peter Grosz — two of the most recognizable actors in advertising history — join us to talk about Jiffy Lube's new campaign. These two have been making people laugh in commercials for a long time. We get into the work and the craft of staying funny.

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.In the WORLD FAMOUS TWO MINUTE DRILL: Google just announced the biggest upgrade to its search bar in 25 years at I/O 2026 — an AI-powered box on Gemini 3.5 Flash that understands text, images, video, files, and open Chrome tabs. Is traditional search donezo? Finch dropped its first-ever campaign. The Ordinary put a bus on the road and it is very good. Ford Global CMO Lisa Materazzo is leaving effective June 1 after three years and the "Ready Set Ford" global brand platform with Wieden+Kennedy. And Denny's: went private for $620 million in January, is closing 150-plus locations, and a Grand Slam now costs $17.99.First up: Bailey Richardson, who leads Community and Culture at OpenAI and was one of the first ten employees at Instagram. We talk about how OpenAI is trying to build trust with a generation that is simultaneously excited by AI's potential and deeply skeptical of what it is doing to creativity, culture, and human connection.Then Craig Crawford, Founder of Black Noise. Their CMO Open Letter project created three long-form ads inspired by "Think Small," "We Try Harder," and "Where's the Beef?" — three of the most iconic ads ever made. Agency self-promotion done right. We talk about why they built it and what they are trying to prove.And to close: Lesley Klein, SVP of Marketing and Branding at Priceline. William Shatner aired his final Priceline Negotiator spot last week at 95 years old. Randall Park is the new face with indie shop Mirimar. We talk about the handoff, the new campaign, and the forward strategy for one of travel marketing's most iconic brand voices.

Spotify turned 20 this week and celebrated by swapping its iconic green app icon for a glittery 3D disco ball — and the internet immediately lost its mind. Users called it hideous, pixelated, and confusing. Some said they thought the app was stuck downloading an update. Spotify's response on X: "We know glitter is not for everyone. Our temp glow up ends soon." The icon is already being reversed in beta. But here's the real question: was this the most efficient marketing campaign ever — a 300% spike in brand mentions, the whole industry talking, zero media spend — or a genuine brand fumble? We're debating it today.

In the WORLD FAMOUS TWO MINUTE DRILL: Publicis is acquiring LiveRamp for $2.2 billion in an all-cash deal — giving them ownership of the data collaboration infrastructure that most of their competitors rely on. LiveRamp's RampID is the most common shared currency in programmatic advertising. Publicis CEO Arthur Sadoun says this is about winning the agentic transformation market. Every other holdco is now doing math on what this means for them. YETI and Wieden+Kennedy dropped a new four-letter campaign — go watch it. Javier Campopiano, who led McCann's global creative, is exiting months after the Omnicom-IPG merger closed. McDonald's France launched an office delivery campaign that is very good. And DoorDash just brought on a former Amazon exec as its new CMO.

First up: Gerry Graf. Business Insider once called him the most creative man in advertising. Ad Age named him the most awarded creative director in the world in 2008. He created the first-ever "You're Not You When You're Hungry" Snickers spot, Starburst's Freaky Little Lad, and Skittles Midas Touch. He founded Barton F. Graf and Slap Global. This week he was named Global CCO of Joan Creative. We talk about the new role, what brought him here, and what he's building.

Then Nick Kaplan, Founder and CCO of Another Thing, joins us to talk about Vermont Creamery's butter sculpture campaign — one of the more unexpected and delightful brand moments of the week.

Chapin Clark, ECD at R/GA, joins the show Chapin has been the voice behind R/GA's Twitter since 2009 — one of the most celebrated agency accounts ever run His secret: "Trying to please everybody is more dangerous You end up being really bland and nobody likes you" We get into the work and what 25 years at one agency actually looks like

And to close: Larz May — Gen Z mental health advocate, Founder of HalfTheStory, one of the first youth-led nonprofits focused on digital wellness, and Co-Founder of Ginko, an AI platform helping families navigate tech and screen time. She has spoken at the United Nations, SXSW, and TED. We talk about how algorithms are shaping the next generation and what brands and platforms actually owe young people.

Cannes is less than a month away and today's lineup could not be more fitting. Chaka Sobhani, Global CCO of TBWA and President of the Dan Wieden Titanium Lions Jury at Cannes 2026, joins the show. She led DDB Worldwide to Cannes Network of the Year in 2025. She has worked with McDonald's, adidas, Google, Disney, and P&G. Campaign UK named her one of the top ten creative leaders in the world for five consecutive years. Today we ask her what actually deserves Titanium, what the industry gets wrong, and whether a disrupt-or-die mindset applies as much to agencies as the work itself.

In the WORLD FAMOUS TWO MINUTE DRILL: Air Transat and Courage Montreal dropped "Tickets-Tickets" — a real-time campaign comparing the price of a single World Cup match ticket against the cost of flying directly to that country For the price of one game you could go live in the culture yourself Sharp, reactive, earned-first work. Instagram is launching Instants — a new disappearing photo feature combining elements of Snapchat and BeReal. Ogilvy Singapore's "Vaseline Verified" swept the One Show this week — a campaign that verifies authentic skin tone representation in online beauty content. Cannes Lions is tightening its entry rules this year — agencies say the new requirements add burden but most agree the crackdown on case study inflation is necessary. And Gerry Graf just became CCO of Joan.

First on the show: Nathan Monteith, Executive Creative Director at Highdive — part of the team behind two consecutive number one finishes on the USA Today Super Bowl Ad Meter and a key contributor to Highdive's Ad Age Small Agency of the Year recognition. He joins us to talk about Jeep and Captain America joining forces for America's 250th birthday.

And to close: Adam Faze and Kareem Rahma. Kareem built SubwayTakes — quick NYC street conversations turned into a cultural media phenomenon with a massive internet following. Adam is a Hollywood Reporter Top 50 most influential creator-economy figure who has produced hundreds of millions of views across short-form series. Together they built Keep the Meter Running — a long-form expansion of what SubwayTakes proved was possible. It is internet-native television. We talk about what brands can learn from all of it.

Today is a special one. We're broadcasting live from Mirren in NYC — the sold-out agency new business and growth conference at 3 World Trade Center. 700+ senior agency leaders, 70+ speakers, two days of the most important conversations the industry is having right now. We set up shop on the conference floor. Three big interviews coming.

First on the show: Jacq Steele, Global Chief Marketing Officer of Wieden + Kennedy and a 15-year W+K vet. Her Mirren Live keynote is "Fighting the Panic Pivot Trap" — the idea that when agencies start worrying about their pipelines, the instinct to become everything to everyone is almost impossible to resist. She breaks down how to reclaim authenticity, simplify the value prop, and differentiate by leaning hard into what you actually do best.

Then Gab Schmitt, Global Chief Creative Officer at Grey. We get into what global creative leadership looks like at one of the most storied networks in the business.

And to close: a joint conversation with Franke Rodriguez, Partner and CEO of Anomaly New York and Toronto, and Alex McInnis, President and Co-Founder of Murder Hornet. They just got off a Mirren panel together on new agency models — agencies built to be more efficient, more profitable, better positioned against what clients actually need, and priced for higher margins. Two of the most distinct independent shops in the business in the same room with us. We get into all of it.

This episode is Presented from Mirren Live.

Caitlin Clark is starring in Eli Lilly's new "Start How You Can" campaign from Wieden+Kennedy Portland — and it is a meaningful shift in how a major pharmaceutical company is showing up in culture. The campaign positions exercise, not medication, as the frontline message for health. It launched at the Indiana Fever opener and rolled out nationally across TV, social, print, cinema, and major city takeovers. Joining us to talk about it: Lina Polimeni, Senior Vice President and Chief Marketing Officer of Consumer at Eli Lilly.

In the WORLD FAMOUS TWO MINUTE DRILL: WPP US President Michael Houston is stepping down after 24 years at the holding company — transitioning to senior advisor as CEO Cindy Rose continues reshaping the operating model. It is upfronts week in New York. NBCU celebrated its 100th anniversary at Radio City with a sports-heavy pitch, AI-powered live contextual advertising launching in Q4, and Vin Diesel announcing four Fast and Furious shows coming to Peacock — Tina Fey joked they were "throwing themselves a huge birthday party so they can sell ads during it." Fox went all-in on the World Cup and Tubi at NYC Center — 100 million monthly active users, a new AI-native ad operating system called Fox Fan OS, and James Corden is coming back to host a late night show after World Cup matches. Amazon went big at the Beacon Theater — Oprah, Chris Pratt, Michael B. Jordan, Diplo, Kacey Musgraves, and the official greenlight for Fourth Wing. And Xavier Blais posted about Heinz rival wipes and it's very good.

Then JD Jurentkuff, CCO of LOLA USA, and Mo Adlouni, Global Senior Director of Marketing at adidas, join us to go inside "Backyard Legends" — the five-minute World Cup film that dropped last week and is already being called an instant classic. The agency is brand new. The film is enormous. We get into how it got made.

Then it is B&E's voicemail segment — listener call-ins with their best ideas and pitches played live on the show.

And to close: Megan Graham, reporter at The Wall Street Journal, joins us to break down what is actually happening at the upfronts from a retail media and advertising perspective. Retail media is reshaping how media gets bought. Billions of ad dollars are at stake. This one is retail media upfronts for the rest of us.

Adidas just dropped "Backyard Legends" — a five-minute World Cup film and it is an instant classic. Timothée Chalamet assembles a team of football legends to challenge an undefeated local street crew. The cast: Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman, and a CGI de-aged Beckham, Zidane, and Del Piero brought back to their 90s selves. The opening line from Chalamet to Bad Bunny is already circulating everywhere: "What do I know about soccer? Nothing. I know about football, Benito. Football." Made by LOLA USA — the brand new Omnicom agency just formed from adam&eveDDB New York and 180 US — and directed by Mark Molloy. Five minutes. Watch the whole thing.

In the WORLD FAMOUS TWO MINUTE DRILL: Maury Povich is back with a TV reboot — and AI is being used to determine the paternity results. Lay's built an epic watch party activation for the World Cup. Keystone Light made the Kapple — an apple beer — and it is real. Panera dropped a "Call Your Mom" campaign. And Ciara Miller is the face of Old Navy's summer.

Then — B&E's first-ever voicemail segment. We asked the industry to call in with their best ideas and pitches. Senior Strategist Chirag Khushalani called in from Dubai. Ideas on the table: a LinkedIn pitch, a Harry's idea, and a strong case for more blimps. We're playing the voicemails live.

Then Aisha Hakim, freelance Creative Director, and Ryan Durr, Executive Creative Director at Golin, join us. For the past couple of years they've been interviewing 25-plus CCOs, creative directors, and recruiters — including Jeff Kling, Colleen DeCourcy, Craig Allen, and Oriel Davis-Lyons — to build the most comprehensive guide the industry has ever seen on how to build a stronger creative portfolio. The book goes beyond the work. It's called "Beyond The Work." We talk about what the industry's best actually want to see.

Michael Osbourn, Head of Strategy at Special NY, joined the Show to discuss his new position. "Now more than ever is a time for indie agencies." He spoke on his role at Special and his plans for the future.

Last! We had Alastair Merry on the show, live from CANADA!

The Guardian just remade one of the greatest ads ever made. The original 1986 "Points of View" spot — known as "Skinhead" — was created by BMP DDB and directed by Paul Weiland. It shows a skinhead rushing toward a behatted gentleman, appearing to wrestle his briefcase away, until the wider frame reveals he was pushing him out of the path of a falling pile of bricks. "But it's only when you get the full picture you can understand what's going on." Voted seventh best ad ever by The Drum. Forty years later, Lucky Generals brought it back — same director Paul Weiland, same actress Kathy Burke — now reframed in the context of misinformation and fake news. It is worth your full attention.

In the WORLD FAMOUS TWO MINUTE DRILL: AB InBev just became the first company in Cannes Lions history to win Creative Marketer of the Year three times — 2022, 2023, and 2026. They won 37 Lions at last year's festival. The Global Effie Index named them the world's most effective marketer for the fourth year in a row. Marcel Marcondes is doing something that nobody else has been able to replicate. Norm de Greve is departing as Chief Growth Officer of GM. Old Navy appointed Michael Francis as Chief Customer Officer as part of its ongoing brand turnaround. TikTok's Global ECD Tom Skinner is departing after six years building creative culture at the platform. And O Boticário just released "Departures" — a Mother's Day film from AlmapBBDO about a mother saying goodbye to her child at every stage of life, from baby to the day he leaves home, set to Damien Rice's "The Blower's Daughter." 64% of conversations about empty nest contain elements of sadness and loneliness. This film reframes all of it. Watch it. We'll wait.

Then Miranda Shanahan joins us live. Her TikTok theory on the masculine-ification of marketing crossed 1.2 million views — she argues that job titles like "growth engineer" and "UGC engineer" are rebranding traditional marketing roles with male-coded technical language to make them feel more legitimate. Fast Company picked it up. The industry is still talking. She breaks it all down live.

Caroline Ingeborn, COO and Head of Marketing at Luma, joins to talk about AI's place in creativity. Their creative brief challenge has pulled in respected industry names and reignited creative energy across adland. She believes AI should accelerate creative taste — not replace it.

Fresh off Adweek's Creative 100: Joey Johnson and Shelby Tamura of Mother LA join us to talk about Sonic's "Sip to That" — a celebration of small wins built around Sonic Refreshers, featuring comedians playing themselves in funny, relatable moments. They'll walk us through the work and share what's actually working in their creative process right now.

And to close: Ogilvy's major sports marketing power play. Ogilvy officially invested in Article 41 and named co-founder Vickie Segar as its first-ever global chief sports and entertainment officer. Vickie joins us alongside Laurent Ezekiel, Global CEO of Ogilvy. We're asking why Ogilvy is betting this heavily on sports, creator culture, and athlete-led influence — and what they see in where fandom is heading.

GameStop CEO Ryan Cohen made an unsolicited $55.5 billion offer to buy eBay this week. GameStop is worth about $11 billion. eBay is worth about $46 billion. When CNBC's Andrew Ross Sorkin and Becky Quick pressed him on how the math worked, Cohen said "the details are on our website" multiple times and at one point said "I don't understand your question." It became one of the more memorable TV moments of the year. We are starting there.

In the WORLD FAMOUS TWO MINUTE DRILL: Adweek dropped the Creative 100. Spirit Airlines officially ceased operations on May 2 after a government bailout fell through — 17,000 jobs gone, the last flight landed in Dallas at midnight. Fox dropped its World Cup ad. Ogilvy invested in NIL agency Article 41 and named co-founder Vickie Segar as its first-ever global chief sports and entertainment officer. And Zoom has a dedicated internal team — their own SWAT team — whose entire job is to keep the Zoom brand visible and well-described on ChatGPT and Gemini. Genuinely interesting strategy and genuinely a sign of where brand management is going.

First on the show: Canva's secret squirrel activation is revealed. Rafa Segri, Head of Creative and ECD North America at Canva, and Brian Siedband, Co-Founder and CCO of Quality Meats, join us to pull back the curtain on a campaign B&E got a sneak peek of. We're showing the assets live.

Then Samantha Deevy, CSO of BBH USA and Adweek's CSO of the Year. Under her leadership: 75% year-over-year agency growth, 75% pitch win rate, 18 new brands added including Arby's, Bacardi, Grey Goose, Patrón, and Goodyear, 27 campaigns launched in a single year, and a strategy team that tripled in size since she joined in 2023. She joins us to talk about the win and walk us through BBH's new Goodyear campaign.

And to close: Nate Skinner, Senior Director of Global Brand at Squarespace, joins us to talk about Renewwwal — the social-first series where Squarespace's fully in-house team redesigns iconic NYC small business websites and turns it into branded entertainment. No external agencies. Just a Super Bowl team doing daily social content about Luigi's Pizza and the East Village Meat Market.

We kicked off the show with Chiki Uno, the actor from Nike's viral post-NBA Championship spot, joining us live.
The World Famous Two-Minute Drill covered: Etsy's new Jeff campaign, FIFA hydration breaks, KFC's global rebrand, and Publicis calling out bad AI practices ahead of Cannes.
We're also joined by three guests:

Jason Campbell, the new CCO of McGarrah Jessee, the creative mind behind Beats by Dre's Cannes Titanium-winning "You Love Me" and some of Nike and the NBA's most viral work. He joins us to discuss his new role.

Gemini Babla, Head of Brand Marketing at Intuit, joins to discuss the company's selection of Mother as its new creative and strategic partner.

And the CCO and ECD of BBDO New York stop by to break down the Michelob Ultra Knicks Championship billboard campaign.

Finally, Geno jumps back to the green screen to break down some clever Aer Lingus OOHs.

Goldman Sachs and Bain Capital just led an investment in an AI marketing startup — a signal of where the money thinks marketing is going and fast.

In the WORLD FAMOUS TWO MINUTE DRILL: Goodby Silverstein won Rao's creative AOR tasked with turning a beloved pasta sauce into a full-on iconic Italian food brand — their words, and we believe them. Hellmann's put up an edible billboard. Budweiser's 150th birthday summer campaign is running and it is flag-heavy. And Omnicom collapsed 180 and adam&eveDDB New York into a brand new agency called Lola USA — bringing the globally beloved Lola brand stateside for the first time, led by CEO Agathe Guerrier and CCO JD Jurentkuff, with Porsche, adidas, Molson Coors, JetBlue, and Disney already on the roster.

First on the show: John McKelvey and Luke McKelvey — Co-Founder CCO and Co-Founder CEO of an award-winning independent agency — join us for a look inside what it actually takes to build and run a shop doing work for Nike, Beats, Rocket, Poppi, and iShowSpeed.

Then Kathleen Braine, CMO of 818 Tequila and KHLOUD — two Kardashian/Jenner family brands. She joins us to talk about what it looks like to market both, and the just-announced strategic partnership between 818 and Sazerac, which gives the brand national scale and expanded distribution. Celebrity-founded brand to legitimate spirits player — this is that story.

And to close: Ed East and Piet Southey of Billion Dollar Boy — Ad Age's Social Media and Influencer Agency of the Year. Nearly $70 million in revenue in 2026, up from $34 million in 2024. 300+ campaigns, 2,500 creators, 4 billion impressions, 42 markets. The numbers are real and we get into how they built it.

A few good things to start: Best music video in recent memory just dropped from GENER8ION and Yung Lean. People are now turning their group chats into songs on TikTok. And Wieden brought back the Harlem Shake. Good morning.

In the WORLD FAMOUS TWO MINUTE DRILL: High Noon is looking for a new creative agency — Preacher is the incumbent. WPP just won consolidated global creative and production for Henkel Consumer Brands. Coors Light is going all in on the World Cup with a new summer campaign starring Andrés Cantor, the most iconic voice in soccer broadcasting. Expedia tapped iShowSpeed for a new collab. And Omnicom posted Q1 revenue of $6.2 billion — more than $2.5 billion more than the same quarter last year. With IPG now fully integrated, they delivered 3.9% organic growth and margins expanding to 14.8%. The new Omnicom is operational and it is large.

First on the show: Bridget Jewell, Head of Social at McCann and one of the most decorated social creative leaders in the industry. She leads global social for Mastercard across 100+ markets, was the inaugural winner of Adweek's Social Team of the Year, and has 50+ awards including Cannes, Clios, D&AD, and Webbys. We talk about what's actually working in social right now.

Then Dan Salkey, Co-Founder of Small World, joins us to break down Entertain or Die 3.0 — the third edition of his annual report ranking 100 brands across 16,200 US consumers on how well they entertain. Top performers: Dr. Squatch, BuzzBallz, and LEGO. The core thesis is simple and it's proving out: entertainment-first brands are outperforming everyone else.

Jack Byrne and Jordan Zwang, Co-Founders of Spectra, join us next. They built Sidetalk, the NYC viral street show. They're Forbes 30 Under 30. And now through Spectra they run social for NBA teams, Fanatics, and more — building the next generation of social-first entertainment IP.

And to close: Natalie Lennox, Executive Director of Strategy at Apollo Partners. She repositioned Delta from airline to experience brand, was the first marketing hire at Feather during Series B, and led Atolla through acquisition by Function of Beauty. She just joined Apollo Partners and joins us to talk about what brand transformation actually looks like.

Fernando Machado is going to Chipotle. The man behind some of the most famous Burger King campaigns in history — Moldy Whopper, Whopper Detour, Google Home of the Whopper, McWhopper — is joining as Chief Brand Officer starting June 2026. After stints at Activision Blizzard, NotCo, and Garnett Station Partners, he's back in the restaurant world. We have a lot to say about this.In the WORLD FAMOUS TWO MINUTE DRILL: WPP reported Q1 revenue down 6.7% — in line with guidance and part of CEO Cindy Rose's Elevate28 stabilization plan. Worth noting: she skipped the earnings call. The NFL Draft brought brand moments — Heinz officially drafted a 57th pick and Fernando Mendoza posted on LinkedIn. Budweiser just dropped "Let It Pour" with Erling Haaland and Jürgen Klopp for the FIFA World Cup — rolling out across 40 countries, created by Grey Global, and set to Joe Cocker's Feelin' Alright The Fallon agency temporarily renamed itself "Runkel" this week to honor Stacy Runkel, their 34-year longest-serving employee, as she heads into retirement. Spotify and Peloton announced a new partnership.First on the show: Myra Nussbaum, VP of Global Brand at Moen and House of Rohl. Former CCO and President at Havas Chicago, ECD at Leo Burnett, and — fun fact — the person who gave Geno his first creative agency job. She's here to talk about Moen's new campaign and what it looks like to bring a creative agency mindset to the client side.Then Isha Nicole, SVP of Creative and Strategy at Ross, and Omid Amidi, CCO of McKinney, join us together to talk about "Kismet" — Ross's micro-drama campaign. By 2026 the US will account for 50% of all micro-drama revenue outside China, hitting $1.5 billion. This format is moving fast and Ross is in it.Josh Line, CMO of Yahoo, joins us next. He launched Paramount+, rebranded ViacomCBS into Paramount Global, helped drive Yellowstone to the number one show on television, and now he's trying to reignite a 30-year-old internet brand. Yahoo's comeback story is real and we get into it.And to close: Gary Vaynerchuk and Ryan Harwood join us on the launch of Tamara Group — a new VaynerX venture named after Gary's mother, led by Ryan, and already signed Ulta Beauty and PetSmart. Publisher instincts meets agency execution. Built for the attention economy.

That, and more. Today, let's talk about it.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠  📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

The 30th Annual Webby Awards just dropped their winners. Google is Brand of the Year with 13 Webby wins and 18 People's Voice wins. DEPT took home Agency of the Year. iHeartMedia won Podcast Company of the Year. PBS took Media Company of the Year. And Claude Code won Best Product in AI. A big night for the internet — and a fun one to dig into.

In the WORLD FAMOUS TWO MINUTE DRILL: Starbucks and The Devil Wears Prada are back for a second collaboration. Miller Lite dropped a tea set. Gatorade turned their bottles into jerseys ahead of the sports season. Venmo launched "Between Friends" — a new campaign built around how friends actually use money together. And it's Earth Day — Miracle-Gro is out with a new campaign today.

First on the show: Jeph Burton and Hunter Hampton, co-founders of The Circle — the new independent studio launched by two former Executive Creative Directors at Johannes Leonardo. They built the adidas Originals and Instagram creative playbook. Now they're doing it their way — small team, senior talent, no traditional client model. They call it "Cultural Gravity." We get into it.

Then Marisa Thalberg, CMO of Catalyst Brands, joins us on Zoom. She oversees JCPenney, Aéropostale, Eddie Bauer, and Brooks Brothers and has been named to Forbes' World's Most Influential CMOs list five times. The "Yes, JCPenney" campaign from Mischief drove same-store traffic up 900 basis points, doubled Gen Z consideration, and just won Ad Age's Best ROI Campaign at the Creativity Awards. A genuine turnaround story.

And to close: Whitney Downing, Art Director at Wieden+Kennedy Portland and Ad Age's Creative of the Year. She led Nike "So Win" — the campaign that brought Nike back to the Super Bowl after nearly 30 years, centered on women athletes including Caitlin Clark, Sha'Carri Richardson, and A'ja Wilson. Five stars from Ad Age. We talk about the work.

TOP OF THE MORNING TUESDAY

Nike put "Runners Welcome. Walkers Tolerated" in a Boston store window before the marathon. They pulled it. We do the post-mortem today.

Two Minute Drill: Ad Age A-List winners announced. Apple named John Ternus as next CEO – Tim Cook becomes Executive Chairman September 1. Casper is back in advertising for the first time in four years with dark humor campaign "Daymares" from Orchard. The Onion now controls InfoWars. And Drake hid his Iceman album release date in a block of ice in Toronto.

Xavier Blais, Ad Age Creative Director of the Year and Partner at Rethink, joins us – the agency behind Heinz Ketchup Smoothie, IKEA Sleep Reviews, and the Agency of the Year title. Chili's CMO George Felix is back – back-to-back Brand of the Year, 19 straight quarters of same-store sales growth, and a value marketing playbook that keeps on delivering. Mother, Independent Agency Network of the Year, talks about their run. And Jonathan Mildenhall, Ad Age CMO of the Year, talks about how he turned Rocket into a cultural brand.

We kicked off the show with a hot topic. The FTC has stepped in and ordered WPP, Publicis, and Dentsu to stop “brand safety collusion:”. We broke down what this means, why it’s happening, and how it’s going to affect the industry landscape moving forward.

Then we hopped into the world famous 2 minute drill. We took a look at a great spot by Toast for their “Built For Busy” campaign. We broke down the One Show Finalists and talked about some important names that stuck out to us. Mr. Beast came up as he is continuing to pivot into building his brand, now searching for a CMO & more. Finally, we dove into the Omnicom “Bernbach” launch and how it might play out.

To kick off our guest segments was Colin Landforce, Creator and Entrepreneur. He spoke about the insanity that is The Masters marketing. He gave insights on golf marketing as a whole and how the lessons from it can apply to marketing in general.

Then we had the SVP of Marketing at Goodwipes, Meredith Diehn join alongside Brian Rappaport from Quan Media to talk about their recent Justin Bieber inspired billboard.

Then we opened up the Feug-Hole with Ashley Gill, VP Brand & Content at Mars to talk about Skittles new insane campaign. There is a scavenger hunt, an alternate dimension, and tons of classic Skittles craziness.

Finally, we put the phones down with Xanthe Wells, VP of Global Creative at Pinterest and talked about their most recent spot.

Overall it was a great week and if you missed any of the shows live you can still find the full replay on Youtube, Linkedin, and Spotify! We’ll see you again Tuesday at 11 am!

We kicked today off with the top story: Apple has been quietly making advertising moves, and we reveal what they’ve been up to and why.

Then we dove into the world-famous 2-minute drill. We started by taking a look at the ever-controversial Sydney Sweeney; American Eagle doubled down and released a new spot featuring her. Then, we looked at Dua Lipa in a brand-new Nespresso spot. Jack and Geno went full "Heated Rivalry" and explored Peloton’s collaboration with Hudson Williams. In one of the weirder stories we’ve covered, Allbirds is now an AI company? We stayed on the AI train and closed the drill by looking at a viral Runway AI ad.

Carl Johnson, Founding Partner & Executive Chairman at Anomaly, joined the show to discuss Anomaly’s brand-new Paris office. He told us why he picked that location, how Anomaly can leverage its new presence, and what marketers can learn from the decision.

Then, Patrick Coffee, Reporter at The Wall Street Journal, came on to talk about the recent call-out of Nielsen by NBCUniversal. Patrick reported that, “NBCUniversal [has alleged that] Nielsen publishes inaccurate numbers that damage the valuations of media companies.”

Finally, to round out the show, Co-Founder & Partner at Cousin Labs Paul Marvucic joined to talk about how Cousin Labs is changing brand marketing on social media. They have created “fan accounts” that drive organic social content unlike anything else on the market.

During the 2-minute drill we talked about the LA Chargers LinkedIn job post that has garnered a ton of heat recently. The internet is up in arms about the salary that comes with their Social Media Coordinator role. We also touched on Whoop's awesome marketing, Phoebe Gates and her controversial influencer marketing, a law firm marketing battle for the ages, and our reactions to Coachella.

Nicole Souza kicked off the guest portion by discussing her new role as Chief Growth Officer at Stagwell and how she plans to help the company.

Then, Jason Kreher, Chief Creative Officer at DE-YAN, came on to take a look at Luma's new Dream Brief competition and how A.I. is changing the industry as a whole. We also got a special call-in from Hal Curtis, Creative Director at Bespoke.

Aditi Rajvanshi, Head of Strategy at Portal A, joined and showed us how to do creator marketing right. We took a look at their Creator Odyssey campaign that garnered millions of impressions and learned how they approach creator strategy.

Finally, Jonathan Adashek, SVP of Marketing and Communications at IBM, hopped on and talked about the incredible work IBM did in collaboration with The Masters. He talked about how IBM implemented A.I. into their Masters Vault system and what that means for golf fans and the tech industry overall.

Check out today's episode, and don't forget we will be live tomorrow and Thursday at 11am. See ya!

Yo, yo, yo! It's Thursday. As this week wraps, we are reminded that it's already April. It feels like the year has just started, yet we've had the Super Bowl, the Oscar's, the Olympics...! We're just focused on the marketing behind it all. And that's what we talked about today, of course.

In the WORLD FAMOUS TWO MINUTE DRILL: Coca-Cola dropped "Uncanned Emotions" — the second film in its FIFA World Cup trilogy from WPP OpenX and Ogilvy — and they brought in real broadcasters Peter Drury and Luis Omar Tapia to narrate actual fan reactions; it's raw, real, and very Coke... RPA wins Acura's creative account away from MullenLowe – already the agency for parent brand Honda, so the family is back together. Poppi launched a new ad starring Jake Shane where he turns a middle seat into first class by drinking a Shirley Temple poppi – follow-up to their Charli xcx Super Bowl spot, same director, same vibes. And Alysa Liu, figure skating prodigy and one of Gen Z's most compelling athletes, is the new face of Sephora.

First on the show: Jessica Serrano, CMO of Bagel Brands. She was previously CMO of Dig Inn and held marketing roles at Taco Bell and Burger King. She once said she got into food because people gotta eat — but stayed because of the way people light up when they talk about their rituals with a brand. Mother of twins. First time on the show. We had a lot to talk about, one of the topics being the recent Einstein campaign for Valentine's Day where they made "broquets."

Then Xanthe Wells, VP of Global Creative at Pinterest, joins us on Zoom. She's a Board Member for The One Club for Creativity and worked directly with the legendary Lee Clow on his last major endeavor: TBWA\MAL FOR GOOD. She joins us to talk about Pinterest's phone-free activation at Coachella – a brand showing up at one of the most photographed events on earth by asking people to put their phones down. Bold.

And to close: Gutes Guterman, Co-Founder of Byline – the new editorial platform born from an appreciation for niche observations, sartorial sagas, deep cuts and deep dives. Byline is currently nominated for a Webby. We had Gutes on the show today to talk about the impact and editorial style of her online publication.

Then, of course, as we do on Thursdays, we wrapped by talking about our weekend plans. Notably, Geno has two tickets to the MoMA, but there is no confirmed guest. Only time will tell, and we'll find out on Tuesday if he finds someone to go with him. According to sources close to the matter, Ellie of Breaking & Entering is a backup option to bring along.

Breaking & Entering | Live Show — Thursday, June 11Presented by RothmansTHE KNICKS WIN GAME 4!!!We spotted LOOP.co Founder & CEO Nick Gallo sitting right behind Jerry Seinfeld when the madness went down. We bring Nick on to talk about the experience at MSG.During the World Famous 2 Minute Drill we discuss: Nike Rip The Script Canada, Toyota Motor Corporation's New Series with Kareem created by Portal A, PNC's new spot, why a South African newspaper ad is going viral, and check out the newly revealed Titanium Lion Shortlist.Then, the legend himself Ken Giddon, owner of Rothmans joins to talk about how the store has continued to thrive for nearly 100 years.Rick Ewing and Jeremy Adams, two Creative Directors from Highdive pop in to discuss a new campaign for Jeep where everyone named George Washington can get a brand new Jeep.Finally, Leslie Barrett, President of INNOCEAN USA comes on to reveal the identity of their first ever Head of Growth.Who is………….. Crystalyn Portwood!!!!!!Tune in live on LinkedIn, X, or YouTube at 11 AM ET.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠  📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

It is Wednesday my dudes *Spiderman vine meme here*

Todd Kaplan built something the marketing industry has needed for a long time. It's called the Jell-O-meter. We're talking about it today.

In the WORLD FAMOUS TWO MINUTE DRILL: US Bank just hired a Chief Financial Playmaker. That's Fernando Mendoza's actual title and we wouldn't expect anything less. KFC dropped a real Spotify single called "Finger Lickin' Machine" with the Colonel dancing on boardroom tables before heading to LA to hand out fried chicken to the people. Three senior executives including CMO Ian Colley just departed The Trade Desk – the stock dropped 7% on the news. And Five Guys launched its biggest brand campaign in history, "Your Burger Guy," from indie agency Chemistry. This is a brand that built itself for 40 years almost entirely on word of mouth. Big deal.

First on the show: Jill Cress, the first-ever CMO in Babylist's history. She's been CMO at H&R Block, held marketing roles at PayPal, Mastercard, and National Geographic, and has been recognized by Forbes, Adweek, and Business Insider. She joins us to talk about what it means to build a brand in a category that most marketers underestimate.

Then Sinan Dagli, Executive Creative Director and Partner at BSSP, comes through. He's led award-winning work for MINI, ESPN, NBA2K, Amazon, Rao's and Uber, and was named one of Adweek's Top 100 Creatives. He started at BSSP in 2009 as a Junior Interactive Designer. But today we're talking about the latest work for Kikkoman, a 350-year-old brand looking to reposition itself for Gen Z audiences. They're using anime to tap into the original culture of the brand and all that it stands for.

And to close, Jamie Falkowski and Josh Rosenberg — CCO and CEO of Day One Agency — join us to talk about Side Projects, their brand new editorial and strategy offering for clients. They started Day One in 2013 and work with Canada Goose, Chipotle, L.L. Bean and more. This is a new chapter for the agency and we're excited for the trajectory.

TOP OF THE MORNING TUESDAY

NASA's Artemis launched this week and brands were ready. Apple got the Shot on iPhone moment. Nutella somehow also made it into the frame. A great day for opportunistic marketing.

In the WORLD FAMOUS TWO MINUTE DRILL: LinkedIn reportedly tried to buy beehiiv. MrBeast pulled 1.66 million concurrent viewers on YouTube for a $1M streamer finale – YourRAGE walked away with the bag. Instagram is launching its own version of TikTok Shop. Coca-Cola revived the legendary 1971 "Hilltop" ad for America's 250th birthday. McDonald's CEO Chris Kempczinski sat down with the WSJ to respond to the viral Big Arch bite – his Instagram is up 30% since. And Pepsi and Diageo both pulled out of London's Wireless Festival the minute Kanye was announced as headliner.

First on the show: Mr Doodle. He did a project recently with Hellmann's Mayo and the creative agency VML. This was his smallest canvas yet. Mr Doodle is known for these intricate drawings on a mass-scale, but for this project, he showcased his talents on something out of the ordinary for him. A different type of canvas if you will... a jar of mayo. This collab went live for Easter, and we're here to talk about it. Thank you Sam Cox for joining the show.

Then we had Candice Drakeford, Creative Director at the WNBA, to talk about brands getting into women's sports, what good looks like, and what's still being left on the table. Their new campaign for the WNBA is released for the 30th anniversary of the league. They worked with ad agency Lucky Generals to talk about the creative work. In the W, a lot has changed, but a lot has not; we're here to talk about where the future of the WNBA and women's sports are headed.

Britton Upham, CEO of McGarrah Jessee joined us to talk about fixing the pitch process. He's been pretty vocal about it. We got into it. He brings with him 23 years of experience at McJ, 7 of those being as CEO.

And to close, WPP just won Wendy's media business in a multiyear deal that ties their compensation to actual business results. We broke it down LIVE on The Breaking & Entering Show.

Thursday! The last day of the week for The Breaking & Entering Show. Hope y'all enjoyed this week's run as much as we did.

Our first story: LEGO unites Ronaldo, Messi, Mbappe, and Vini Jr. in new World Cup ad. This one's just a good time with the star-studded soccer-striking assembly of co-stars in this one. The World Cup has been announced, but now we're really starting to see these marketing efforts ramp up for the 2026 World Cup.

In Breaking & Entering's WORLD FAMOUS TWO MINUTE DRILL, we started with some news that came roaring in from Publicis. HOT off the press, Publicis wins Microsoft's media account over dentsu. Publicis – on their push into sports marketing – is set to purchase 160over90, WME Group's sports marketing and culture agency. GM hires Uber exec to be Cadillac's CMO.

Dan Kelly joined us IN-PERSON in our studio. Dan the Man is the Executive Creative Director at BBDO New York. He’s known for orchestrating the Blake Griffin dunk over a KIA in the NBA Slam Dunk Content. He spent 8 years at Droga5 before becoming ECD at FCB NY, and he has twenty-two (22) total posts on LinkedIn over the past 6 years. Incredible stats, but that’s not why he joined us today, no it is not. He joined us to discuss the continuation of the campaign from the Pringles Super Bowl spot with Sabrina Carpenter. It was Pringleleo before, this time it’s Pringlelina. Thanks for coming in to talk with us, Dan.

Ellie’s Room!!!!! YEAHHHHH! Renata Black, Founder of EBY, joined Ellie McCarron to discuss their latest campaign. Not only did Renata call from one of the coolest places we’ve ever had the pleasure to host, but EBY dropped a really seductive campaign. To sum it up in one word, Ellie used: empowerment. We’ll keep our eyes open for more drops from EBY, who is continuing to push creativity forward in the beauty apparel space.

The Kansas City Chiefs are starting a petition to let girls play flag football in the schools. The creative agency behind the efforts is BarkleyOKRP. We had the mohawked Buchun Jiang (Senior Art Director) and his partner-in-crime Connor Schrock (Senior Copywriter). They discussed the work, the creative process, the initiative, and what it means for them and the Kansas City Chiefs (though, to be clear – they did not speak on behalf of the Chiefs, Patrick Mahomes, or Coach Andy Reid).

To close out the show, and the week, we discussed our weekend plans. The platoon is going to find a happy hour this Thursday, and Jack and Geno are not invited. Absolutely not. Peace out ad fam.

It's April Fools! Jack and Geno got married. Ellie stormed the stage. Ross went on a cousin's walk by himself during the middle of the stream. JR skipped leg day. And Quincy made a lot of noise.

We kicked things off on this day with the WORLD FAMOUS TWO MINUTE DRILL. 

TikTok Rizz Parties are out. YouTube Rizz Parties are in. We covered what Gen A is up to at their dances, surprised to see they’re socializing IRL. The kids are gonna be just fine.

We discussed the latest KitKat updates regarding the heist of hundreds of thousands of their chocolate bars. We thought it was a stunt. It’s starting to look less and less like a stunt, and more and more like reality… Only time will tell. There are still skeptics. We’re still trying to get to the bottom of it.

We looked over digital_chadvertising’s March Chadness bracket. The platforms vs. the brands vs. the agencies vs. the publishers.

Then we talked about the greatest of April Fools advertising. Geno found some stones from Parting Stone. Nudd posted a banger on LinkedIn. And Rachel Karten had an awesome tweet about CRUNCH candy bars.

First on the show was Tameka Bazile. She is a Social Media Strategist and Influencer at Business Insider. We talked about social content in the B2B world, what brands are doing it right, and where B2B social strategies are shifting in the next year. We also got into some nitty gritty about the harm and impact of social media on the younger generations. There was a lawsuit filed against Meta and YouTube – claiming both platforms were causing harm as addictive social media platforms. Thx for coming on, Tameka.

What do protein vapes, the chiropractor, and crispy chicken tenders all have in common? CRUNCH! Crunch Fitness just released a “protein-infused vape” this April Fools.Chad Waetzig, CMO of Crunch Fitness, came on the show, vape-in-hand, and blew some FAT CLOUDS on stream. Chad, thanks for joining the show. Thanks for taking us through the history of the company, the cool history of the Polk Street location in San Francisco, and other April Fools-related marketing Crunch has gotten into. 

Last, and certainly not least… THE BEAUTY MACHINE! Dove, backed by Ogilvy, launched “The Beauty Machine” to fight the sea of sameness beauty standards. They launched this in Waterloo, and are dropping a second location in Germany soon. Directly, they’re taking on the algorithm. Two creatives from Ogilvy joined us, Claire Golladay and Olivia Simone, to talk about the latest launch. Twenty-two years in, Dove and Ogilvy still amaze us with their tight-knit partnership and creative executions. Geno, on the record, stated he thinks “Real Beauty” is the best brand platform of the 21st Century.

Even in the April Fools episode, a lot of this episode was rooted in serious discoveries. A common thread seems to be doomscrolling, fighting algorithms, and overall digital safety. Thanks for tuning in, y’all. See ya tmrw.

Well well well... whuddduyaknow? Another Tuesday? Another stream.

We kicked things off with the WORLD FAMOUS TWO MINUTE DRILL. Notion dropped a new manifesto. Oliver McAteer made some observations about new business. Kalshi dropped some new ads. CVS did a creative and media review. Dentsu won Farmer’s Insurance. Lastly, Allbirds fled the nest and sold for $39M.

First on the show was LEGEND Susan Credle. She began her advertising career as a receptionist at BBDO, and worked her way up to Global Chief Creative Officer at FCB Global, and has been the Global Creative Advisor for IPG since January 2024. But most recently, she is the honoree for the St. Lion of Mark at the Cannes Lions International Festival of Creativity 2026.

After we talked with Susan, we jumped gears to talk about Spotify Ads. Bridget Evans joined us on the show to talk about the latest updates to the music platform. They are rolling out carousel ads, sponsored playlists – designed to reach over 430 million free users in a more integrated way.

Tombras acquired Öpınıonated in January 2026. Ashley Davis Marshall has been appointed as Chief Creative Officer of Öpınıonated, soon to be named Tombras West. With her, she’ll be bringing a wide array of experiences – ranging from The Martin Agency to Wieden + Kennedy. She’s led campaigns for Old Spice, Samsung, Facebook, and Adidas. She joined the show to discuss plans for Tombras, rooming with Craig Allen before she left New York, and more.

Next up, our very own Ellie McCarron got in the hot seat to test the boys on their Emma Chamberlain knowledge. Geno knew quite a bit. Jack? Not so much. Emma Chamberlain is launching a line of furniture with West Elm. Emma used to be known online as a thrifter, and has since propelled herself into mainstream celebrity status, with features from Architectural Digest.

Last? KitKat. There was a theft overseas over the weekend, where thousands of KitKats were STOLEN. The investigation is ongoing. No one was hurt, but so many KitKats are missing. The suspect(s) are still at large, and there is no probable cause at this time. Jack Westerkamp has been conducting research, finding sources, reading articles, and putting two and two together. He currently believes that the heist is a marketing scam! However, he asked Claude about it, and Claude thinks it’s a legitimate heist. So… only time will tell.

This is the first IRL interview since it’s been announced that Kristen Cavallo is returning to MARTIN* (previously The Martin Agency). After two years working with The Branch Museum, hiking the Camino de Santiago, and recalibrating – Kristen Cavallo is making a return to MARTIN*. 

We joined Kristen Cavallo and Danny Robinson at the beautiful Branch Museum for this interview. Danny was the CEO from January 2024 to January 2026, succeeding Kristen. It’s a full circle moment for her, for the agency, and for the industry as a whole. A lot has changed at MARTIN*, including the name, but a lot has stayed the same as well. In our exclusive interview, we dug into what the future looks like, how the past led us here, and what she’s got in store for the agency.

Whatzzzzgoooderrrrybody!

Today's Top Story: WPP's New Business Approach

We kicked things off with Breaking & Entering's WORLD FAMOUS TWO MINUTE DRILL™.

The ACLU dropped a campaign, using Bruce Springsteen's "Born in the U.S.A." just one week before Trump v. Barbara, challenging President Trump's executive order aimed at ending or restricting birthright citizenship. Filed by the ACLU of New Hampshire and others, the lawsuit argues that the 14th Amendment guarantees citizenship to all children born on U.S. soil, regardless of parents' immigration status.

The US Army is launching an RFI for its $4 billion (with a B) account, which is currently with Omincom. The account was originally with DDB Chicago since 2018, before the agency was folded into TBWA after Omnicom acquired IPG. The official review process is slated to begin in late spring 2027.

72andSunny wins Indeed. Battle of the networking sites. LinkedIn recently launched a campaign with McCann. S/o Jessica Jensen.

Omnicom launches an audit with The Trade Desk. This comes after Publicis's audit of The Trade Desk. There's been some beef coming to light. Will it get cooked well-done or remain medium-rare?

Jack went to Yahoo NewFronts last night, and Leon Bridges performed at the event. Exclusive information is that someone there own Cardi B tickets.

Next up, B&E discussed the latest Zoom campaign, "Take Back Lunch," with Whitney Magnuson, Zoom's Head of Brand Strategy & Activation. They're launching this campaign to remind people to take a lunch. Especially with AI optimizations that are marketed to only help the leaders, Zoom is reminding us that AI is supposed to give us more time throughout the day – so, take that extra time. Get that slop bowl, corporate final boss. Get that 24Karat Matcha Labubu Dubai Chocolate Latte. Something like that... Zoom is hosting a pop up called "Hard Stop Burger Shop," in an attempt to restore balance to the workday.

Do... Do... Do we know who's coming up next? Dooley!!!!! We spoke with President of Tombras, Dooley Tombras, about their recent win. This was BREAKING NEWS btw: Tombras wins Regions Bank. For the agency, it's a huge win, and proof that what they're doing is working. Tombras recently acquired Opinionated in Portland, OR (soon to be renamed Tombras West). Tombras was also #20 on Fast Company's Top 20 Most Innovative Marketing Companies

Content Creator Garrett Thomas joined the show! Garrett just started a creator marketing business, like an Uber for brand partnerships. It's the vessel from point A to point B. He is starting a company called BizMeet Creator. His goal is to connect creators with the companies, to make the best matches for influencer partnerships. He's a very exciting person! And his energy was contagious. Thanks for coming on and chatting with us G Man.

Over a 25-year career, motherhood will cost a woman more than $271,000 in lost earnings. Jess Watts, Chief Strategy Officer of DNA&STONE, entered Ellie's Room (hosted by our very own, charismatic, Irish-blooded, and East Village-living Ellie McCarron) to discuss this persisting gender pay gap. "We need to talk about our salaries more."

We closed out this show with some shenanigans (as per usual), chopping it up, talking shop. Geno broke a record for the longest Millennial Pause by a Gen Zer. That's all folks. See ya next time ya party animals. Looking at you, JR.

THE AD WORLD TODAY IN 13 MINUTES AND 37 SECONDS

This ep covers:– The ACLU’s bold take on birthright citizenship– The U.S. Army account under review– 72andSunny landing Indeed as global AOR– Omnicom’s audit of The Trade Desk– Plus: Yahoo’s AI push (with a little help from Cardi B) and a peek at NewFronts

We're baaaaack! Tuesday's Edition of The Breaking & Entering Show brought a whole bunch of ad fodder with a little bit less Subway Surfers and a little less glaze, too.We kicked off The Show with the WORLD FAMOUS TWO MINUTE DRILL™. Today's topic roulette includes the LA28 Look of the Games. 2028's Look for the Olympic and Paralympic Games are inspired by Southern California's legendary superblooms; it blends the deserts, valleys, and cliffs. More on LA28 later.

Digital creator Tony P (@_tonypindc) did a fake d*ck reveal in collaboration with golf apparel brand Travis Mathew – people are calling it one of the most clever and on-brand influencer partnerships in recent time. Ads are coming to Apple Maps… KFC’s latest spot in their “Believe In Chicken” campaign has been released; the work was created in partnership with Mother London. This is one of my favorite campaigns (Ross speaking here) – I fell in love with the campaign when I saw the “BELIEVE IN CHICKEN” spot in a London cinema in 2024. Mother continues to Mother with this one. To round out the WORLD FAMOUS TWO MINUTE DRILL, we discussed Fast Company’s Most Innovative Companies list. Breaking & Entering Media did not make the list.To commence our trifecta of guests, Shane Hegde (CEO of Air), a creative ops platform joined The Show. Shane is a longtime friend of the program, and at Air, they recently took a full-page NYT ad, with a handwritten manifesto from Shane myself. The first line of the manifesto was “AI would never smoke a cigarette with you.” This piece of creative + the social videos released earlier today round out their recent creative campaign, championing Air as the go-to hub for creatives to harness AI technology and use these tools to their advantage.From JFK to LAX, Alex Center (Founder of CENTER) joined The Show to talk about the Look of the Olympic and Paralympic LA28 Games. Alex is not directly affiliated or involved with the branding for 2028’s Games, but he is an expert in design, so we turned to him for his honest opinion. He didn’t hold back, and he brought up some points as to why he thinks this could have been a stronger branding opportunity for the Games to prove themselves. They went with a malleable design language, and this is particularly one of the reasons Alex thinks it’s weak. There’s nothing that makes it instantly recognizable in his eyes. The branding is inspired by the geographies of Los Angeles. They did an infinite loop, comprising 13 patterns the team is calling blooms, each one a different nod to the people, life, and culture of Los Angeles. The design was created by LA28 in-house in collaboration with 7 (SEVEN) other design agencies. What do you think?And for the trilogy in today’s chronicles, Amy Rodgers (Head of Content at WARC) joined The Show to talk about the WARC Awards. The WARC team builds some of the most respected effectiveness rankings in the industry – aggregated from various award venues and feedback streams. She oversees content at the WARC Awards, and today we broke down (with Amy’s help) what campaigns / brands / agencies actually win, and what kind of work stood out this year.Then, we had some fun with our latest feature: the producer cam. Ross and Ellie got into a bit of a kerfuffle behind the screens – now entirely viewable to our audience. So, no more tomfoolery from the backrooms from the Production Crew. See ya tmrw AdFam.

It's been a week! Yesterday, Ad Age's A-List 2026 came out. We're here to celebrate the list and talk with the leaders at the top agencies. We hopped in the 2 Minute Drill, with SPECIAL GUEST Justin Bajan, Co-Founder at Familiar Creatures. 3 Guys, 2 Minutes (x6 topics). Kofi stepped down from DoorDash, Ford gifted the Pope a Chicago Custom Ford, Disney did another crazy billboard, Delta & American Airlines had Media Reviews, the new Coca-Cola campaign was sick as h*ll, and Dakota Johnson and Olivia Dean did some cool things which Producer Ellie (Elisabeth McCarron) provided her expertise on.Then we got into it with Senior Reporter at Ad Age Brian Bonilla! – longtime friend and supporter of the program. We appreciate his time when he's probably got hundreds of people trying to get some time on his calendar. He gave his insights on the Ad Age A-List 2026, the broader throughlines, but also some of the so-called "superlatives." We also talked about our high school superlatives. Brian was "Most Likely to Cover the Advertising Industry as a Senior Reporter at Ad Age," so I guess the prophecy is fulfilled.After Brian, we smoothly transitioned to Aaron Starkman, Global Chief Creative Officer and Partner at Rethink – the agency that took home #1 Agency of the Year! He talked about what led to their success, their CRAFT process, and that they are generally a process-driven agency.We then went to Mr. Greg Hahn, Co-Founder and Chief Creative Officer at Mischief USA – and he said the opposite! They are more focused on principles rather than process, and actually said they had no specific process. This juxtaposition between the #1 and #2 agency just goes to show that you have to do what rings true to you, and if you do that, you'll find success. The decade is halfway over, who will win Agency of the Decade? Geno says it's already been determined. Congrats to both of these agencies on their success.We took some interest in design today. Snapple rebranded, and is going for a nostalgia play, while not being fully rooted in nostalgia as a new brand guide. But that's the inspiration. We spoke with EVP and Chief Design Officer at Deutsch, Adhemas Batista, and he gave us the lowdown on Snapple's new branding. We spoke with the veterans, so we figured we should shine some light on the rookies of the industry. We spoke with 4 VCU Brandcenter students who sent a balloon to space to show their unique perspective. John Marenic, Josef Pellegrini, Noah McKee and Nick Luna created "Big Ideas Need Space."That's all for today, catch you tomorrow ad family!

Breaking & Entering | Live Show — Wednesday, June 10
Presented by Rothmans

Today's show featured two of the biggest stories in advertising right now: Accenture Song's acquisition of Whalar, with both CEOs on live, and the return of 360i, relaunching as an AI-native, social-first agency under dentsu.
We're also joined by Havas on its new record label VOLYUM, and DICK'S Sporting Goods and BOLDED on their largest-ever World Cup campaign.
The Two-Minute Drill covers: HEINZ x Heineken, the Geico Gecko's podcast debut, Burger King France becoming Pizza King, Miller Lite's Fix Pack, and LinkedIn's new Creator Marketplace.

Plus, the green screen segment got even wilder with Geno playing Coinbase’s new video game while Jack breaks it down.

Check out today’s episode at the link above, and tune in tomorrow at 11 AM ET on Linkedin, X, or YouTube!

Breaking & Entering | Live Show — Tuesday, June 9
Presented by Rothmans

During the world famous 2 Minute Drill we broke down why Kalshi has found themselves in some hot water, AccentureSong acquiring Whalar, a calendar that books fake meetings so you can watch world cup matches, a new Servicenow campaign from Mischief, and Tom Brady… Good Nut??
Anyway. We'll cover why we spent 90 minutes in the NYC heat watching internet celebrity Druski drive a PrizePicks-branded truck carrying a giant statue of himself across Manhattan.
We're also joined by four guests: Uber's Global Head of Marketing on the brand's FIFA World Cup campaign, Lagunitas Brewing Company CMO on their search for a "Beer Roadie," the agency behind the new Madden NFL 27 campaign starring Vince Vaughn, and Coors Light's VP of Marketing on the TallerBoy, a can that holds three beers.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠  📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.

Coca-Cola just launched a global review of its media, data science, and technology business with WPP and Publicis going head to head for it. WPP has held the global account since 2021 through Open X across more than 200 countries. Publicis already took North America last year for an estimated $700 million. Now the rest of the global account is in play, starting July, with a decision expected by fall. Creative stays with WPP Open X. This is strictly media, data, and technology, and it sits at the center of two very different bets on what data-driven marketing looks like: Publicis' ID-based, LiveRamp-powered approach versus WPP's federated model. One of the biggest pitches of the year.

In the WORLD FAMOUS TWO MINUTE DRILL:– Arnold wins Discount Tire's creative account, declaring the tire category should finally be funny– OpenAI dropped a Codex spot with Alto that is worth watching– Apple dropped a new privacy ad called "Clingers"– The Ordinary's free branded bus strategy in New York has been suspended– The Knicks gave out free T-shirts and it became a whole situation

At 11:25 we sit down with Ross Yenerich, Breaking and Entering's second full-time hire and content editor. Ross is leaving to become a creative in advertising. His next role is intern at BBH. We respect the move and apparently so did 600-plus other people based on the response to the announcement post.

Then Nick Gallo, Founder and CEO of Loop, joins at 11:40. His team built Subservient Ghostface for the Scary Movie 6 launch, a site where users could prompt Ghostface to perform actions in real time, recorded with a real human actor across more than 100 actions with zero AI. 8.9 million website visits. 58.75 million social impressions. 188,000 shares and climbing.

At 11:55 we have something big. We cannot tell you what it is. You will want to be watching.

And to close, Mo Said, Founder of Mojo Supermarket, and Brad Filice, Mojo's new Head of Strategy, join us. It took Mo nine months and roughly 100 interviews to make this hire. Brad comes from Droga5, which is also where Mo worked before launching Mojo. We have a lot of questions.

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.The next generation of advertising is here. GS&P's The Academy, the year-long free creative training program run by Zach Canfield and Dan Balser inside Goodby Silverstein and Partners, just graduated a new class. They are joining us on the show today. The Academy is GS&P's attempt to fix the industry's broken talent pipeline, taking aspiring copywriters and art directors through a full year of real-world training in San Francisco. We are showing their work and talking about what it actually takes to break in right now.In the WORLD FAMOUS TWO MINUTE DRILL:– WhatsApp announced "Bukayo Saka: The Time Is Now," a documentary coming to Disney+ in June featuring Saka and Thierry Henry after Arsenal's first Premier League title since 2004– McDonald's dropped its World Cup campaign from W+K New York with Beckham, Ronaldinho, Thierry Henry, Yamal, and Pulisic all acting like regular McDonald's fans, directed by Stacy Wall, with collectible cups– Havas is launching a record label to reshape brand music partnerships– The 2026 Gerber Baby has been announced– Ulta Beauty posted Q1 growth across every major channel and VaynerMedia just won the creative account– Coca-Cola completed its World Cup trilogyAt 11:25 we are running The Breakdown, presented by Rothmans. KFC Sweden and Uncommon Stockholm dropped "Bucket For One," a campaign to launch a new solo bucket for people who don't want to share. The tagline is "Protect Your Bucket For One, By Any Means Necessary." The imagery is high-res close-ups of tongues, fingers, breath, and moustache hairs uncomfortably close to the chicken. It is almost pleasurably disgusting and completely brilliant.Then Jessica Williams, the new CMO of OnePay, joins at 11:40. She just left Shopify, where she was Head of Brand Marketing and Partnerships, running campaigns with MrBeast, Alix Earle, Cardi B, Tom Holland, and Emma Grede. Before that she led consumer marketing at Coinbase and brand work at Visa. This is her first CMO role and she joins us to talk about why she left one of the most exciting brand jobs in tech to go build a financial services brand for Americans the current system has left behind.And to close, Kenny Gold, Edelman's first-ever Global Chief Creator Officer, joins the show. It is a newly created title that went live June 1. He comes from Deloitte Digital, where he built their social and creator practice from scratch, and before that led social at Grey Group including helping P&G's DistanceDance with Charli D'Amelio become one of the most viewed TikTok campaigns of the pandemic. With 200 creator specialists globally, Edelman is betting that creator is no longer an emerging channel. It is the channel.