Explore every episode of the podcast The Brands On Brands Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Easy Networking Tips As You Build Your Personal Brand | Ep. 285 | 28 Aug 2024 | 00:10:34 | |
Today we are talking about the power of business networking, the power of building relationships, and we're going behind the scenes of one of my last business trips.
This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. https://www.brandonbirkmeyer.com/fcl JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough
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| Front & Center Leadership Book Review | Ep. 284 | 31 Jul 2024 | 00:13:22 | |
Today we're reviewing my new book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too! We're walking through what's in the book, sharing some reviews, and highlighting what you can look forward to when you read it. Here's a quick overview:
GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. https://www.brandonbirkmeyer.com/fcl | |||
| Employee Engagement and Brand Purpose with Chip Walker | Ep. 275 (Rebroadcast) | 06 Mar 2024 | 00:32:20 | |
Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company, which came out in March of 2021. The Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. | |||
| The Personal Branding Journey | Ep. 185 | 06 Oct 2021 | 00:16:48 | |
What's up everyone, we're talking about your personal branding journey this week, going from who you were to who you want to be next. How do we get from who we used to be to where we want to go with our personal brand? We're going to answer a few questions today. I know that when I was getting into my journey as a personal brand, figuring out how I wanted to tell my story to the world, get my name out there, and build my reputation, it was definitely a journey. HIGHLIGHTS:
QUOTES: "Who you used to be is an integral part of your identity and who you plan to be." "I think to pick a niche, you have to look at who you are becoming." "You might need to get out there and develop some new skills or learn how to apply your old skills to your new role, your new identity." "What you don't want to do when you're becoming something is just to be a duplicate copy of someone else who you see as that future vision of what you want to be, a carbon copy of someone else." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? And don't forget to leave a rating and review on iTunes. Talk soon!
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| Logo Design for Personal Brands | Ep. 184 | 29 Sep 2021 | 00:15:02 | |
Today we're talking about logo designs for personal brands. What makes a great logo design for a personal brand? It may be different for a personal brand than for a corporate brand. It may be different for any business brand that is not centered around a person. What's different is being a personal brand means that your reputation and everything about your brand identity is connected to who you are, not to a faceless company. HIGHLIGHTS:
QUOTES: "You want your logo to be easily identifiable and personal, and the key to all this is to keep it simple." "You can even type in icons for your industry. Google search and see what pops up and then create one based on what you've seen is more common so that you have a simple symbol." "What I like about all these is it is a simple way to create a logo without wasting a lot of your time. It is true to being a personal brand. It represents you like not many other things can. It gets the job done." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? And don't forget to leave a rating and review on iTunes. Talk soon!
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| The Brand of You (Why it Matters) | Ep. 183 | 22 Sep 2021 | 00:14:22 | |
This week we're talking about the brand of you. What does that mean, and how can it work to your advantage? If I had to describe to people personal branding, the brand of you, and branding yourself, what does that mean? Why is that important? If you are replaceable, you are a commodity. The key is how do you make yourself into something that people want that is irreplaceable? That's when this idea of a brand came about for me. HIGHLIGHTS:
QUOTES: "I thought to myself, well, what matters is reputation. A resume is great, but reputation is what matters. All I was was a resume. I had no reputation. That was a scary thought." "What is it that people find when people Google search you? How do you change those results, and how do you become more findable with what you want them to find?" "When you start on the journey of creating the brand of you, you have to recognize that it is a journey." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Rebranding Yourself | Ep. 182 | 15 Sep 2021 | 00:13:17 | |
This week we're talking about rebranding yourself. Where do you get started? What do you do? What are the things that are going to get you there? For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand. HIGHLIGHTS:
QUOTES: "For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand." "If you really want to get to know yourself in terms of helping rebrand yourself, one of the first things that you get out there and have to do is speak your truth." "Having to actually get out there and describe to other people who we are and what we do in multiple environments helps us actually refine our own ideas and perceptions about who we are." "One of the best ways to get to know yourself is by actually getting out there and doing work with people." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Before You Start a Personal Brand | Ep. 181 | 08 Sep 2021 | 00:17:30 | |
This week we're talking about what to do before you start a personal brand. There are three things that I think you can start doing today that will prepare you down the road of getting this personal brand built. Before you start to position yourself in your business, in your area of expertise, and in your industry, before you start taking that plunge, there are three things you can start doing today that are less intimidating. Those three things are very simple. They are Listen, Speak, and Meet. HIGHLIGHTS:
QUOTES: "Listen to the things that are interesting to you." "Become someone who is immersed in their category. Right now you're at the learning phase. You want to understand what is being said, what is being taught, and be a sponge for all that content." "I want you to be seeing how other people formulate perspectives, and then you can come up with how you agree or disagree with that and create your own." "Think of three things you want to say about that idea. Then start talking about that. Get your perspective out of your head." "The bonus of that is you being in person starts to grow your relationships with people who then could come onto your show and be part of the conversation." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Introduce Yourself With These 5 Templates | Ep. 180 | 01 Sep 2021 | 00:18:14 | |
This week we're talking about 5 templates to help you introduce yourself, both online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into. I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people. HIGHLIGHTS:
QUOTES: "Sometimes you can be too brief and someone can't tell if you're for them because it's too vague, or you can be way too descriptive." "Start more simple because sometimes people are genuinely just not ready to hear your full story, especially if it's your first time meeting them." "Leaning into being an asker and someone who's curious about them and what they do is always going to be your best bet." "The truth is, you meet lots of different types of people. Sometimes different people are your customer and you would speak to them differently." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| The 4 Stages of Personal Branding - Part 4 of 4 | Ep. 179 | 25 Aug 2021 | 00:18:08 | |
Today we're talking about how to build your brand voice and your brand image. Learn how to expand your attention to lots and lots of people. This is the last part of the four stages of personal branding. This is how you go from zero to one hundred in terms of building your brand. I wanted to make sure you had a roadmap. You had somewhere to start from zero and knew what to do all the way through the end, or at least have a vision of that. HIGHLIGHTS:
QUOTES: "Personal branding is not a one-and-done thing. It is actually a continual journey over time." "What's beautiful is as you start to really get clarity around what you want your identity to be, then you have some acceleration that can happen towards your goals." "The way we think about this is when you're actually out there building blogs or building content, do you have something that demonstrates (in the deepest way possible) how to solve that problem?" "Having everything you create filter towards this one topic is helpful." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| The 4 Stages of Personal Branding - Part 3 of 4 | Ep. 178 | 18 Aug 2021 | 00:14:03 | |
This week we're talking about making offers to help people. This is how to build your personal brand and the making offers phase. This is when you go from being the friend or acquaintance of the client or the person you just met to the thought leader, the person who can help them. You're transitioning your positioning.
HIGHLIGHTS:
QUOTES: "Selling anything is a tricky subject. That's why we don't call it selling." "Once you understand what your most basic offer is and how you really want to help people, you can get into the design part of this." "As you make that offer, you are bringing them into your world because generally when you offer that free thing, they have to give you an email of some sort to receive it." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? And don't forget to leave a rating and review on iTunes. Talk soon!
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| The 4 Stages of Personal Branding - Part 2 of 4 | Ep. 177 | 10 Aug 2021 | 00:17:03 | |
This week we're talking about how to introduce your brand, your business, and yourself to other people. We are diving into the four stages of personal branding, how to go from zero to branded. This is stage number two. We're going to be focusing on that critical piece after you find your brand identity. Whether it's in-person, online, one-on-one, and beyond, we're going to talk about that. We're framing everything under "your message" and "the attention you get for that message." HIGHLIGHTS:
QUOTES: "The words you use to explain who you are and what you do have an impact. They may make the difference between whether you get a client or don't get a client." "The importance of today's episode not only has to do with you being confident in how you explain what you do to others. It also has to do with the other people being able to understand what you do in a way that they'd want to take advantage of it." "When you're only worried about the sale, in-person it feels very sales-y and you don't get the trust along the way. What I want you to worry about is in your introduction and be able to build a very brief intro." "Networking is the best One-to-One way to build attention when you're getting started when you're in this space of introducing yourself and your personal brand to people." MORE ADVICE AND INTERVIEWS If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!
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| The 4 Stages of Personal Branding - Part 1 of 4 | Ep. 176 | 04 Aug 2021 | 00:14:22 | |
This week we're talking about the four stages of personal branding, and today we're specifically talking about finding your identity. This will be part 1 of 4. We are diving into the stages of personal branding, how to get from zero to a hundred in four simple steps. With each of these, we'll be talking about how you build your message, the things you say at each of these stages for in-person and offline interactions, and how you get attention for your personal brand and your business at each stage. HIGHLIGHTS:
QUOTES: "If you do not know who you are, who you serve, why you serve them, and what the value of that is, then you don't have anything to sell." "What is your mission, understanding what you want to accomplish long-term not just short-term? Understanding what your long-term goals are versus short-term is important." "When someone finally is suddenly curious about the thing you told them about, they need to go somewhere to learn more and your website is going to be step one." "What I would recommend is that you invest in a simple email marketing system." MORE ADVICE AND INTERVIEWS If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Creating Online Courses and Minicourses | Ep. 274 | 28 Feb 2024 | 00:15:01 | |
In this episode, Brandon shares his insights and experience building online courses and mini courses. He speaks about his journey of creating an extensive podcast branding academy course and the challenges he had faced. Brandon also explains how mini courses are a viable solution for packaging knowledge in a concise and focused manner, creating quick and impactful learning experiences. He shares his own process of developing mini courses and provides examples of the different types of mini courses he has created. The episode also covers the possible business models to be explored in the course space and sheds light on how smaller courses can easily be created, tweaked, and tested according to the audience's responses. Join the Minicouse Creator Workshop waitlist at: https://www.brandsonbrands.com/hotlinks 00:00 Introduction to Online Courses and Mini Courses This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough
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| Telling Your Authentic Story with Brian Fanzo | Ep. 175 (Rebroadcast) | 21 Jul 2021 | 01:06:32 | |
Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He's also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino. In this episode, Brian reveals what opened his eyes to video's potential, explains why he stresses authenticity in every avenue of your work. HIGHLIGHTS:
Quotes: "I like connecting great people with great people to do great things." "I believe every person has a story to tell." "We have to stop thinking as a marketer and start thinking as a storyteller." "I can't say that I was passionate about every job that I've ever had, but I found a way to be passionate about the work I was doing." "If you aren't real with who you are at your core, I truly don't believe building a community is possible." "If we want the world to be more empathetic, we have to do it ourselves." Mentions: Guest Links: FOMOFanz Podcast - https://www.isocialfanz.com/fomofanz/ Just Try This Podcast - https://anchor.fm/just-try-this MORE ADVICE AND INTERVIEWS If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!
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| Pivot Your Personal Brand with Kelly Roach | Ep. 174 (Rebroadcast) | 14 Jul 2021 | 00:33:13 | |
Kelly Roach is a professional coach known throughout the industry as "The Business Catalyst." Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Entrepreneur Show podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media. In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the importance of service in establishing a positive brand reputation. HIGHLIGHTS:
QUOTES: "If you're stuck at a certain plateau in your business for any period of time, there's something you're not seeing." "I never had anything handed to me and I think that's the best thing that ever happened to me." "You were given the dreams that you were given because you were intended to achieve them." Guest Links: The Unstoppable Entrepreneur Show podcast - https://kellyroachcoaching.com/unstoppablesuccessradio/ The Tribe of Unstoppables Facebook group - https://www.facebook.com/groups/2080754075505322/ MORE ADVICE AND INTERVIEWS If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Repurposing Video Content with Molly Mahoney | Ep. 173 (Rebroadcast) | 07 Jul 2021 | 00:50:12 | |
Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer. Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about. HIGHLIGHTS:
QUOTES: "One video can turn into fifteen different types of content." "People will say, 'Ugh, I'm going to do a video every week.' And I say, yes! Now you're building this library that lasts forever because live videos on Facebook don't expire." "Whether you're a solo or you have a team, you can't wait to create those systems. Since we had those systems, we're able to pass them off to different team members easily as we grow." "A couple of weeks ago I took my own advice and just did what made me happy. And if they work, they work. If not, at least I'm creating content." Guest Links: Molly's website: www.thepreparedperformer.com Molly's "Map to Millions Starter Kit": molly.live/brandon Facebook Page: The Prepared Performer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Personal Branding with Video Content with XayLi Barclay | Ep. 172 (Rebroadcast) | 30 Jun 2021 | 00:42:28 | |
XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, teaching you how to create a visually engaging online presence through video content. HIGHLIGHTS:
QUOTES: "I just didn't want to leave my baseline in the hands of someone else." "If you create video in your business, you create trust in your business so much faster... and you get a much more loyal audience that is committed to you." "Your personal brand is a journey. It's whatever you are going through and how you are reaching back and pulling people forward." "I want to help more people. That kept me going." Guest Links: For XayLi's video lessons - www.startshootgrow.com For XayLi's content - www.xaylibarclay.com For XayLi's free course - www.camfidence.com CONNECT WITH BRANDON BrandsonBrands.com/coach MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Personal Branding Mindset | Ep. 171 | 23 Jun 2021 | 00:10:26 | |
This week we are diving deep on how to develop a personal branding mindset. Find the motivation you need to get moving on that big dream. HIGHLIGHTS:
QUOTES: "There are times where action, having a push to make a decision, and moving in a direction are going to be the best course for an individual." "It was really getting my thoughts out of my head and onto a podcast, onto a blog, or onto a video that helped me start to really understand what my perspectives were, what the things were that I like to talk about, coach, and mentor on." CONNECT WITH BRANDON BrandsonBrands.com/coach MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Building a Personal Brand | Ep. 170 | 16 Jun 2021 | 00:18:25 | |
Today we're talking about how to build a personal brand. These are my steps straight to you. This is our ultimate guide to personal branding. That's what we're talking about today, how to start a personal brand. For me, personal branding is really all about reputation. Your reputation defines how people see you, approach you, and eventually want to do business with you. Your personal brand is how you represent yourself to the world. HIGHLIGHTS:
QUOTES: "You're going to want to make sure that you are positioned in the market. In other words, that people know what you do, how you do it, and if you're good at it or not." "If nothing else, seek out people that have the energy of connecting you to other people." "Design your content to serve in reality-based instead of fictional content." CONNECT WITH BRANDON Free Resource: BrandsonBrands.com/resources MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Podcasting Trends 2021 | Ep. 169 | 09 Jun 2021 | 00:19:38 | |
We're talking about podcasting trends for 2021 and how to set yourself up for a great year of podcasting. For all my podcasters out there, content creators, and anyone thinking about starting a podcast, this is the show for you. Pay attention to what's happening in the world around you. The best way to judge a trend is to see what is happening right now in the world. That is what you can expect to continue happening and to grow at scale. We get into the three things I predict will do just that. HIGHLIGHTS:
QUOTES: "When you can add video to your show, you now open yourself up to getting a little more creative with the types of content you're creating." "Google search and YouTube search are the number one ways you could be found. Video is going to help you get there." "Repurposing I'd say is the secret skill that everyone can be developing." Part 2: Video Podcasting Setup Part 3: Video Podcasting Best Practices CONNECT WITH BRANDON Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Video Podcasting Best Practices - Part 3 of 3 | Ep. 168 | 02 Jun 2021 | 00:13:27 | |
This week we are talking about video podcasting best practices. What are the best practices for podcasters out there who are trying to start including video with their show? This is part three of our three-part series, and it is all about video podcasting best practices. We talked about the equipment you need to get set up. We talked about why you should be using video podcasting to begin with. HIGHLIGHTS:
QUOTES: "It is my belief that anyone podcasting should have a camera running at the same time. You should have those assets being created that you can use to grow your show in the future." "I think the first thing we've all got to commit to is creating content that makes sense for the channel." "I don't think any of you should be your own editors, especially if you're trying to do this consistently." "What you're going to want to do is figure out the keywords that represent your brand, that you want to be known for, that people type in when looking for something like you or looking for content like yours." CONNECT WITH BRANDON Part 1: Why You Should Have a Video Podcast Part 2: Video Podcasting Setup Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!
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| Video Podcasting Setup - Part 2 of 3 | Ep. 167 | 26 May 2021 | 00:14:46 | |
Today, we're talking about video podcasting. This is part two of three, specifically how to actually set up video podcasting, the things you need to convert it from a podcast to an actual video podcast. I hope with today's lesson, how to get set up, you realize how easy it can be for every podcaster to be recording their show. Not to become a YouTuber tomorrow, but at least to have the assets for you to use in the future for when you are ready. There's no better time like the present to start. HIGHLIGHTS:
QUOTES: "The cameras that we're talking about here don't have to be fancy. I know a lot of people have DSLRs and things they set up. That's advanced." "Get the camera that works for you, hopefully a webcam that's USB-based that has HD 1080P." "What people don't realize is a simple webcam can create very crisp footage, especially if it's 1080P. The difference between a good-looking video and a bad-looking video (most of the time) is the lighting, not the camera." "I don't want you to have to set everything up again, take it out of the closet, and put it where it needs to be. That's going to slow you down." CONNECT WITH BRANDON Part 1: Why You Should Have a Video Podcast Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Why Video Podcasting - Part 1 of 3 | Ep. 166 | 19 May 2021 | 00:13:10 | |
This week we're talking about video podcasting specifically and why you should incorporate video into your podcasting strategy. We don't talk about video enough in the podcast space, so I actually have a three-part series. This is part one. Today is going to be about why we should be using video in podcasting, and why video podcasting is important. HIGHLIGHTS:
QUOTES: "The reason this is close to my heart is that for a lot of us, video could be the goal. It could be the final destination, but many of us didn't start there because it's intimidating." "I don't mean that you should be switching to be a YouTuber. I mean that you should always have a camera right in front of you turned on ready to go." "If you have a place in your house where you can get comfortable consistently, you might want to start figuring out where can you place the camera that's a little further back." CONNECT WITH BRANDON Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| The Art of Networking: How to Introduce Yourself at Events Using Five Impactful Templates | Ep. 273 (Rebroadcast) | 21 Feb 2024 | 00:18:14 | |
This week we're talking about 5 templates to help you introduce yourself online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into. I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people. HIGHLIGHTS:
This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. | |||
| Why You Should Start A Podcast | Ep. 165 | 12 May 2021 | 00:24:05 | |
Today we talk about why you should start a podcast. This whole season, I've been talking about podcasting and all the different ways to get your podcast going. Today I'm going to answer the question of why you should actually even be considering starting one if you haven't already. For my podcaster friends, you might need this too if you're wondering why you should keep going with a podcast and if you're not seeing the success you're looking for. HIGHLIGHTS:
QUOTES: "It does sound fun to a podcast, but you have to understand the real benefits of podcasting if you want to commit to this long-term." "A reputation lets people know what your perspective is and why you are good at something beyond the execution part of it." "By using our voice, talking about the things that we have learned, what we're feeling, and expressing the ideas that we have with communication, we develop as humans." "A podcast could be the easiest way for you to create a massive amount of content. It is an engine for content creation. That engine can be used for you to establish your brand footprint." CONNECT WITH BRANDON Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| How to Find Podcast Guests | Ep. 164 | 06 May 2021 | 00:25:24 | |
This week we're talking about how to get amazing podcast guests to come on your show. How do you find those great guests that are going to bring your show to the next level? Your podcast guests tell people what kind of information you're going to be talking about. They let people know what kind of network you have. The three things we're going to dive into today are how to build your Dream 100 Guest List, how to perform guests research, and then how to do guest outreach. HIGHLIGHTS:
QUOTES: "Write every name down. You have to set those goals upfront. This list is so important because most of us don't challenge ourselves to really get great guests on the show." "Building that ideal guestlist actually allows you to map out those goals and set up a plan to reach those goals." "If you're only doing this research online and you're never going out of your way offline, you are slowing yourself down." CONNECT WITH BRANDON Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| YouTube Secrets for Success with Sean Cannell | Ep. 163 | 28 Apr 2021 | 00:52:32 | |
Today we get to dive deep again into video content for personal brands. This isn't a new topic for a lot of people, but so many are still afraid of video. So today I am joined by YouTube expert, Sean Cannell, to chat about how to overcome that fear and find success on this platform. Sean is a best-selling author of YouTube Secrets, a YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video. HIGHLIGHTS:
QUOTES: "If you just commit to pressing record, punching perfectionism in the face, and getting started, then you just start uploading those videos." "Stop with all the negative self-talk, man. Here's the deal. You have got to use your season in obscurity to prepare you for popularity." "I found the shortest path to revenue. Step one is to define what is the shortest path to revenue for you. What is best for your niche or your industry?" GUEST LINKS: Websites: Sean's Book: Instagram: @seancannell MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Podcast Show Notes and Blogging | Ep. 162 | 21 Apr 2021 | 00:19:30 | |
Today we are talking about how to write podcast show notes and how to write your podcast blog. Your podcast show notes provide the description of your episode, and that helps your listeners decide whether they should tune in or skip the episode. Just by the notes and how you describe the show that you're recording, your listeners are making a decision if this show is for them or not, or this episode is for them or not. Those words are important. HIGHLIGHTS:
QUOTES: "I think a lot of us understand keywords at a basic level, but we don't really think about them all the time for every episode we create." "The way you write those notes will start to translate into how your show gets found, not just in the podcast players." "Your goal is to get them to listen. At this point, they're just scanning. You want to go from being a scanner to being a listener." CONNECT WITH BRANDON 10 Podcasting Ideas for Beginners! Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Content Marketing and Blogging with Ann Handley | Ep. 161 | 14 Apr 2021 | 00:27:46 | |
Today's topic is a deep dive into content creation, content marketing, and why it matters. I discuss these topics with the amazing Ann Handley. We also get into her personal journey going from creating content for her company and other people to also creating content for her personal brand and building a community around her ideas. Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. HIGHLIGHTS:
QUOTES: "I don't even think about content as being separate from marketing necessarily." "The first thing is just to shift your mindset and think about everything that you do as an opportunity to tell your story, brand yourself, let people know what value you can offer them, and grow your own business. That's the value of content." "I also wanted secondarily to see what is it like to build an audience? What does it like to connect with people? What is it like to use a vehicle like an email newsletter to extend your personal brand and to build your personal brand?" "I think the important thing is to launch something that you own and not on a social channel." GUEST LINKS Websites: Instagram: @annhandley Twitter: @annhandley MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Podcasting Equipment for Beginners | Ep. 160 | 07 Apr 2021 | 00:22:49 | |
We're talking about your podcasting equipment, especially for beginners. What are the things you need to record and to get going with your first podcast? There is a lot of content on the web, lists that already tell you what podcast equipment you can buy, what you need to buy, et cetera... However, I'm going to break down for you today what you need to start versus what you need as you grow and move forward. HIGHLIGHTS:
QUOTES: "You need a dynamic microphone so that you are only picking up the sound that is four inches from the microphone." "If you're doing interviews, record everything in video. Whether you use it or not at the beginning doesn't matter." "Sometimes your software is just as interesting to know about when you're moving into this field." brandsonbrands.com/blog brandsonbrands.com/resources 10 Podcasting Ideas For Beginners MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Personal Branding on Instagram with Jasmine Star | Ep. 159 | 31 Mar 2021 | 00:45:37 | |
Today we talk with Jasmine Star, a business strategist and photographer, who helps entrepreneurs grow their social platforms and personal brands, especially on Instagram. She teaches others how to use social media to connect and engage with followers. HIGHLIGHTS:
QUOTES: "When people are excited about a business, they will buy when they want. When people are excited about a person, they will buy to support and support is endless." "An experience is simply what somebody will say about you when you walk out of the room." "If people think, 'I don't know what I'm passionate about,' my advice is to make a list of what you like to do, truly, and then start doing." "Consistency is the only path to growth. I don't care if you have all of the hacks and all of the secrets. I don't care if you have a massive ad budget. True growth, organic growth, conscientious growth, engaging growth, comes on the back of consistency all day, every day, no matter what digital marketing hack there is out there." GUEST LINKS Personal Website: jasminestar.com Social Curator: socialcurator.com Instagram: @jasminestar MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Podcast Cover Art Tips | Ep. 158 | 24 Mar 2021 | 00:16:44 | |
This week we talk about the cover art for your podcast. We're talking about your podcast artwork, how to make it, what to think about when designing it, and all the things you need to know to make the one that is going to be best for your show. Your podcast cover art is the first thing your potential audience will see when choosing your show. This is how they go about deciding between your show and someone else's show. HIGHLIGHTS:
"Make sure you have clarity of message in the images you use as well as the words you use in your title. It is important. You have to be able to convey what your show is about." "Though the content might be applicable to everybody, the people that you're hoping to have as customers know that you are specifically talking to them." "Anytime someone searches for a show, you're going to be compared to other people and to other shows." MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Video Marketing School with Owen Video | Ep. 157 | 17 Mar 2021 | 00:50:14 | |
We have a fast-paced interview today with none other than Owen Video from Video Marketing School. Owen provides high-level YouTube channel strategies for brands & industry thought-leaders. His techniques are proprietary, proven, and highly effective for raising brand awareness & driving online sales. Owen has a unique process for creating and scaling success on YouTube with videos that leverage the YouTube algorithm to get hundreds of thousands of minutes of watch-time from targeted audiences. HIGHLIGHTS:
QUOTES: "You have to have a name for your channel and a value statement for your channel." "If you can just crank out video while all of your competitors are in la-la-land, then you're going to find yourself the number one person in your field, and it will be apparent in your revenue." "I think in today's business, there's really no difference between your company brand and your personal brand." GUEST LINKS Website: TheVideoMarketingSchool.com YouTube: Simple Business Video Instagram: @owenvideo MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| 10 Reasons to Start Repurposing Content | Ep. 156 | 10 Mar 2021 | 00:17:58 | |
The secret to marketing has always been messaging and attention. This combination is how you share the truth that's inside of you, and how you get in front of all those people. This week we're talking about why you should create less and repurpose more, the secrets of content marketing. I'll be listing my top ten reasons why content marketing should include repurposing content and why it's probably more important than the content creation itself. HIGHLIGHTS:
QUOTES: "Creating content for your brand is one of the best ways to help people discover you, get them to like you, and ultimately convince them to purchase from you." "Today's the day to start creating content to help you find your voice, develop your message and speak to your customers through your content. There are so many choices today for content creators. There are no excuses anymore." "Most of the content creators I've met (or see what they put out there) are doing a great job creating, but are not fully amplifying their message." MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Personal Brand Ascension - Lessons from Super Mario | Ep. 272 | 14 Feb 2024 | 00:13:38 | |
What personal branding lessons can you learn from the most popular video game character in history? Today we look at the character Mario from the Super Mario Brothers video game series. We discuss Super Mario's history, the character's evolution as a brand, and the lessons that can be learned from this brand journey, including patience, adaptability, and vision. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. | |||
| Productivity for Entrepreneurs with Kate Erickson | Ep. 155 | 03 Mar 2021 | 00:48:08 | |
Today we talk about productivity for entrepreneurs and how to find more efficiency within your business. My guest today is Kate Erickson. She is the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal is to help entrepreneurs ditch busy and achieve financial and lifestyle freedom. This podcast will inspire, encourage, and teach you how to start embracing time management in a way that makes you feel free. HIGHLIGHTS:
QUOTES: "If you think about it from an ROI perspective, (return on investment) think of the investment as your time. Usually, people talk about ROI in terms of, "Okay, I spent this much money. How much should I get back?" "Taking inventory is just having a sheet of paper or online note-taking system and recording every single thing that you work on, that you spend your time on in a given week." "As entrepreneurs, as brand creators, we're constantly coming up with ideas. We might think, oh, that sounds awesome. Brain dump it, put it on a list. You won't forget it." GUEST LINKS Website: ditchbusy.com and eofire.com Instagram: @katelerickson MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Choosing the Right Podcast Format | Ep. 154 | 24 Feb 2021 | 00:17:14 | |
Today we're talking about how to format your podcast. There are a lot of questions that people ask when they're getting started. I have the top nine questions all categorized for you today and answered so that you can get moving and start building your show. These choices give your show the structure it needs to deliver a consistent experience for your audience. You have to give your show an identity that people understand when they are searching for you. HIGHLIGHTS:
QUOTES: "The reason that most people ask these questions is that they think, 'Well, I've seen so many different examples of what shows are out there. I don't know which one to pick and what would be the best one that would suit me.' " "I love weekly shows. If you can do it daily, good for you. The more frequency you have, the better your show is going to do. However, most people can't keep up with that pace." "People are looking for consistency and will be looking for you every week to drop new content. If it takes you a month to have a new show, they're going to forget about you. It's just the way people think and work." "I encourage you to do visuals whenever you can. It doesn't mean you have to publish it as that, but you have those assets in the future in case you want to turn them into a YouTube show or something like that." CONNECT WITH BRANDON Blog: www.brandsonbrands.com/154 Episode Mentioned: www.brandsonbrands.com/150 Repurposing Content: www.brandsonbrands.com/resources Coaching Call: www.brandsonbrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Relationship Marketing with Jessika Phillips | Ep. 153 | 17 Feb 2021 | 00:49:28 | |
My guest today is Jessika Phillips, a social media strategist known for her dedication to relationship marketing. Jessika's personal mission is to inspire people to love more, give more and be more through using authentic relationships every day. She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika teaches comprehensive relationship marketing, presents in a weekly videocast "Magnet Marketers" and hosts one of the largest social media midwest conferences, Social Media Week Lima. Named as one of the top global rising stars in social media to watch, Jessika is one who leads genuinely, passionately, and by example in all she does. HIGHLIGHTS:
QUOTES: "I say relationships are the currency of business today, honestly, because they are powerful." "I think people get too caught up in the tools and not the technique, how they're showing up." "I tell our clients to out care the competition, seriously. Truly care. It has to start from the inside out." GUEST LINKS Personal website: jessikaphillips.com NOW Marketing Group: nowmarketinggroup.com MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| How to Name A Podcast | Ep. 152 | 10 Feb 2021 | 00:15:01 | |
Today's topic is how to name your podcast or how to name your show. Your podcast name is one of the most important decisions you can make when getting started because it contributes to your identity. It's what you become known for. Don't take those decisions lightly. Your podcast name is the first impression your audience is going to get of your show. It's the first thing that they're going to hear and that they're going to see when deciding if this show is for them. HIGHLIGHTS:
QUOTES: "Most of our shows can be put into multiple buckets, but when someone is actually looking for your content, if they were going to go on a category search, where would they start? Think about that and pick something." "Think about what you believe in. That determines how you will own your corner, your niche." "The questions you ask and the guests you bring on will all start to flow from this core premise, this line in the sand you've drawn." "When I'm going into naming my podcast, I want to figure out what is it that my audience is looking for?" CONNECT WITH BRANDON Blog: www.brandsonbrands.com/152 Repurposing Content: www.brandsonbrands.com/resources Coaching Call: www.brandsonbrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Podcasting is Branding with Chris Hines | Ep. 151 | 03 Feb 2021 | 00:41:44 | |
We have another great interview episode today with Chris Hines (a.k.a. Coach Chris), host of the Personal Branding Playbook podcast. Today we're diving specifically into podcasting and personal branding. We nerd out about podcasting as the catalyst for your personal brand and why a personal brand is important. We also discuss why podcasting is the easiest, fastest, most powerful way to build your personal brand, especially when you are just starting out. HIGHLIGHTS:
QUOTES: "My personal brand has been able to help me get in a lot of doors, get a lot of opportunities, and build some amazing relationships because people knew more about who I was before we even shook hands." "I will tell you this, I've been in entrepreneurship my entire life, but I started podcasting and that's what helped me build my personal brand." "I would say if you're podcasting, the best thing you can do is connect with other experts in your industry. This is why I think everybody who takes their personal brand seriously has a podcast." "If you're trying to level up your personal brand in a specific market where you're unknown, do interviews." GUEST LINKS Chris's website: thecoachchris.com Podcast: The Personal Branding Playbook MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| 10 Podcasting Ideas for Beginners | Ep. 150 | 27 Jan 2021 | 00:26:17 | |
Have you ever thought about starting a podcast, but had trouble coming up with podcast ideas? Maybe you have a lot of ideas but haven't been able to choose which one to go with. Well, today we are talking about how to come up with podcasting ideas, as well as how to narrow down your ideas to create sustainable content for your business, especially if you are just getting started. HIGHLIGHTS:
QUOTES: "Remember, building your brand is a journey. Take your time with it, tackle the little items each day, and move forward. Keep moving forward." "Tap into those topics that you literally could talk about, based on your personal experience, on and on and on, because what's going to take your podcast to the next level is a level of experience." "Podcasting is one of the easiest ways, bar none, to build your personal brand." CONNECT WITH BRANDON Blog: www.brandsonbrands.com/150 Repurposing Content: www.brandsonbrands.com/resources Coaching Call: www.brandsonbrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Find Your Purpose with Evan Carmichael | Ep. 149 (Rebroadcast) | 13 Jan 2021 | 00:25:30 | |
Today we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve. Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's biggest problem. Today we dive deeper into how to truly serve others and find your purpose (and what that even means), how to have more impact in your life, and how this relates to building a personal brand. Evan is one of my new favorite channels on Youtube and I'd recommend you immediately search him out and subscribe! And there are some links at the end here to where you can connect and find his book. HIGHLIGHTS:
"Serving others, helping others hits the same part in your brain as having food and having sex." "I'm trying to find different ways and different angles to help people believe more in themselves because I think it's the world's biggest problem." "It's not about me, it's about the mission." GUEST LINKSWebsite: EvanCarmichael.com Book: Built to Serve Instagram: EvanCarmichael YouTube: Modeling The Masters MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Understanding Personal Branding with Chris Ducker | Ep. 148 (Rebroadcast) | 06 Jan 2021 | 00:44:39 | |
Chris Ducker is an internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ''Youpreneur'' to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. He is a keynote speaker and the author of the books ''Rise of the Youpreneur''and ''Virtual Freedom''. He has been featured in Entrepreneur magazine, Forbes, Success, Inc., and more! Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you. HIGHLIGHTS:
QUOTES: "The big issue is not fear, it's change." "Defining who you are and what you want to be known for, is without a doubt the key component to growing a successful personal brand business." "We are here to solve people's problems, that's it." GUEST LINKS Episode Links: Chris's personal site: https://www.chrisducker.com/ Chris's business site: https://youpreneur.com/ MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Creating Marketing Systems with Brooke Sellas | Ep. 147 (Rebroadcast) | 30 Dec 2020 | 00:49:04 | |
Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you're running into a brick wall with your company's social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as how to carve out your niche on the web. HIGHLIGHTS:
QUOTES: "You want to work smarter, not harder with your content." "As an entrepreneur, anytime you can save time and save money, that's a golden ticket for a win." "You need to be the Goldilocks of social media tools… go find out which is just right for you." "No one can be your brand the way you can." "How are you going to tie those efforts to actual business outcomes?" "Really smart branding also sells without selling." Guest Links: B Squared Media - https://bsquared.media/ Marketing Companion podcast - https://businessesgrow.com/podcast-the-marketing-companion-2/ Brooke on Twitter - https://twitter.com/BrookeSellas Brooke on LinkedIn - https://www.linkedin.com/in/brookebsellas MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Create Unlimited Story Ideas with Melanie Deziel | Ep. 146 (Rebroadcast) | 23 Dec 2020 | 00:46:15 | |
Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of "The Content Fuel Framework: How to Generate Unlimited Story ideas" and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this episode, we talk about the power of storytelling, content creation, and strategies that you should implement in building a better brand. HIGHLIGHTS
QUOTES "Content is a tool for building a relationship." "Putting our audience's needs at the center, I think is absolutely key." "I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier." "You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works." Guest Links: Melanie's site: https://www.storyfuel.co/ Get Melanie's book at: http://iwantmelaniesbook.com/ MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| Personal Branding Lessons from Adam Driver - Focus, Doubt, and Mission | Ep. 271 | 07 Feb 2024 | 00:09:52 | |
This is our personal branding profile on actor Adam Driver, discussing his achievements, career, and personal branding lessons that led to his success. This week we explore the themes of focus, self-doubt, and having a mission in chasing creative pursuits and building a personal brand. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. | |||
| How Blogging Strengthens Your Business with Mike Allton | Ep. 145 (Rebroadcast) | 16 Dec 2020 | 00:54:45 | |
Our special guest today is Mike Allton. He's a brand evangelist for Agorapulse, a founder of The Social Media Hat, (a blog and social media agency,) and the Blogging Brute, where you will learn all you need to write for your business. When entrepreneurs think about creating content, they may avoid blogging because it can be very challenging. In today's episode, I brought in an expert to help us navigate the ins and outs of writing for your business. Blogging can become second nature! HIGHLIGHTS:
QUOTES: "If we want to make money, that content has to drive people to a website, and once they're on the website people need to read—they HAVE to read." "I strongly recommend that you at least entertain the idea of allowing some contributors to participate in the creation of content on your site." "Those one hundred articles that were getting approximately fifty views a month now get closer to about THREE HUNDRED views a day." "You've got a lot of information in your head and that's what I want you to pour out in your blog posts." "There are no shortcuts to any aspect of marketing." GUEST LINKS:The Social Media Hat - https://www.thesocialmediahat.com/ Agorapulse - https://www.agorapulse.com/ Blogging Brute - https://bloggingbrute.com/ 360 Marketing Squad - https://360marketingsquad.com/ Mike on Facebook - https://www.facebook.com/allton MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| 2021 Personal Branding Trends| Ep. 144 | 09 Dec 2020 | 00:14:36 | |
As we close out 2020, virtual connection has become the new norm and an absolute necessity in personal branding trends. So when Ross Brand, a friend who I've had on the show, asked me to come up with some personal branding trend predictions for 2021, it was obvious where to start. I wanted to share some of the things I came up with for you guys, too. The year 2020 sets the stage for 2021, and obviously, there was a lot of change happening. All of that drives the trends of the future. HIGHLIGHTS:
QUOTES: "The best way to predict upcoming personal branding trends is to look at what's happening now. The year 2020 sets the stage for 2021, and obviously, a lot happened in 2020." "In the world of personal branding, 2021 will be the year of virtual connection top to bottom." "When you can't figure out how to connect to people in real life, you connect with them virtually. They are seeking out these opportunities." "The places we were already going aren't going to sound new, but they are now of larger importance than they've ever been. So, if you haven't done it already, figure out how you can step into these spaces." MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||
| How to Use LinkedIn for Business with Michaela Alexis | Ep. 143 | 02 Dec 2020 | 00:41:33 | |
LinkedIn is the often overlooked social platform that can really help you achieve your goals. We have an amazing speaker for you today, Michaela Alexis. We discuss how to customize your profiles, how to stand out from the crowd, how to create content, and how to generate sales. She helps businesses and audiences shine on LinkedIn. When you think about a social platform, your thoughts probably don't automatically jump to LinkedIn. But you might need to reconsider how important it can be for you. Highlights:
Quotes: "I like to think of LinkedIn as the world's largest networking. It has almost 700 million users." "I do hope that there are more people that feel the courage to get out there and create. The business world is lacking so many perspectives." "Number one, the reality is that we buy from people that we know, like, and trust. We know that, right? We are all emotional buyers. We cannot make decisions without emotions involved in it." "For us, everything has changed. We're not competing with one or two other people. We're competing with a stack of resumes. Who does that strategy work for? It works for the people that are potentially hiring us." "What I'm noticing is that community is not dead. It just looks a little bit different than it used to." WHERE TO FIND MICHAELA Website: mickalexis.com LinkedIn: michaelaalexis Twitter: mickalexis Instagram: mickalexis Email: michaela@michaelalinked.in MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews!
Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! | |||