Explore every episode of the podcast The Branding Fix
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Plan Blog Posts Without Overcomplicating Your Content Calendar | 18 May 2026 | 00:06:20 | |
Should you plan your blog posts for the whole year… or just go with the vibes? In this episode of The Branding Fix, we’re talking about how to plan blog content in a way that gives you direction without locking you into a calendar you’ll abandon two weeks later. We break down why your blog content should start with your brand strategy, not random ideas, trends, or panic posting. That means knowing your content buckets, your audience, what you’re helping people with, and how your blog fits into the bigger business you’re building. We also talk about why quarterly planning can be helpful for the big-picture direction, but monthly planning is usually more realistic when you’re actually creating, updating, and promoting content. Because yes, you need a plan. But no, it does not need to be so rigid that it falls apart the second your audience responds differently than expected. In This Episode
👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| How Bloggers and Creators Actually Make Money Online | 15 May 2026 | 01:16:45 | |
Making money online sounds simple until you’re actually trying to do it with a small audience. In this episode of The Branding Fix, we’re breaking down the real monetization order for bloggers and creators — especially if you’re under 1,000 followers, under 10,000 page views, or still figuring out how your content is supposed to turn into income. Because the problem isn’t usually that monetization is impossible. It’s that most advice is made for people who already have the traffic, audience, trust, and data. We talk about why attention has to come before selling, why “passive income” is not actually passive, and why jumping straight into products, memberships, or brand deals too early can make everything harder. Then we walk through the monetization blueprint we’d follow from scratch: platform monetization, affiliate marketing, brand partnerships, audience subscriptions, and finally products or services. The episode also covers why your monetization plan should shape your content strategy from the beginning, even if you’re not ready to sell yet. Watch the video: https://youtube.com/live/kWtGso9xZiQ In This Episode
Timestamps 00:00 Monetization For Small Creators 01:44 Why Beginners Get Stuck 03:34 Attention Before Money 06:12 Passive Income Reality Check 09:05 Burnout And Community 12:32 Is Blogging Still Working 15:39 Blueprint Starts Here 23:06 Monetize In The Right Order 25:13 Step One Platform Ads 30:44 Step Two Affiliate Marketing 32:11 Making Affiliates Actually Convert 35:35 Step Three Brand Partnerships 35:55 Proof Before Brand Deals 37:50 What Brands Want 40:24 Subscriptions That Sell 44:19 When To Sell Offers 49:38 Recap The Monetization Order 54:46 Grocers List DM Automation 57:21 Monetize By Life Stage 01:14:28 Stability Mindset And Wrap 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| How to Drive Traffic from Instagram to Your Blog with Grocers List | 14 May 2026 | 00:10:00 | |
How do you actually get people from Instagram over to your blog? In this episode of The Branding Fix, we’re talking about the Instagram strategy we’ve been testing to drive more traffic, clicks, and engagement using Grocers List, a DM automation tool that sends links automatically when someone comments with a trigger word. We break down how bloggers can use carousels, reels, captions, stories, and comment-to-DM prompts to get people off Instagram and onto your site or email list. We also talk about why captions matter more than ever, why hashtags are not the main discovery tool anymore, and how Instagram’s interest-based algorithm can help your content reach new people when you package it clearly. If you’ve been posting on Instagram but wondering how to turn that attention into actual blog traffic, this episode is for you. Watch the video: https://youtu.be/bE4Wfj9s1gI In This Episode
👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| Evergreen Content Strategy: Get More Life Out of Your Blog Posts, Videos, and Podcasts | 12 May 2026 | 00:25:09 | |
Do you really need to create brand-new content for every holiday, season, and trend? Not always. In this episode of The Branding Fix, we’re talking about the shift we’re making in our own content system: creating more evergreen content, then promoting it through seasonal angles. Because one blog post, podcast episode, YouTube video, or newsletter can have way more than one life. A piece of content you shared once can be repackaged for Mother’s Day, summer, back to school, fall, the holidays, or whatever moment makes sense for your audience. We’re breaking down the difference between create mode and promote mode, why your old content is probably not as “old” as you think, and how to use your existing content library instead of constantly starting over. Plus, we’re sharing real examples from our coworking community and how different niches can use this same system. Watch the video: https://youtu.be/_wta2c2af7Y In This Episode
Timestamps 00:00 Seasonal Content Overwhelm 00:25 Evergreen Seasonal Promo System 03:03 Creation vs Promotion Modes 04:33 People Forget Your Posts 06:20 Community Examples That Work 09:50 Package The Promo Angle 11:53 Simple Tagging Spreadsheet 15:19 Audience Seasons And Vibes 19:14 Execution And Lead Times 21:30 Refresh Reuse And Wrap Up 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| Should Bloggers Use AI? Here’s Where It Actually Helps | 11 May 2026 | 00:05:12 | |
In this episode of The Branding Fix, we’re answering a listener question about how we use AI for our blogs — and where we think bloggers should be careful. We talk about why we do not recommend using AI to fully write blog posts, especially if your goal is long-term growth, search visibility, and standing out in a flood of generic AI content. Instead, we break down the smarter ways bloggers can use AI: analyzing data, reviewing analytics, repurposing original content, pulling clips from videos, and turning your own words into social media ideas. The key is to start with your real experience, your original thoughts, your photos, your stories, and your point of view. AI can help you process and package what already came from you, but it should not replace the human part of your content. In this episode, we cover:
Listen in and ask yourself: are you using AI to support your content, or are you letting it become the content? 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| The New Rules of Content, Search, and Shopping on Social Media | 08 May 2026 | 01:03:11 | |
Instagram, Pinterest, YouTube, and TikTok are all moving in the same direction: they want shopping to happen directly on their platforms. In this episode of The Branding Fix, we talk about how this shift is changing content strategy, reach, traffic, and monetization for creators, bloggers, and business owners. We break down why intent matters more than ever, how Instagram is becoming more search-driven, and why Pinterest may be a major opportunity again — especially for bloggers using affiliate content. You’ll learn how to think about your content differently so every post has a clearer purpose, whether that purpose is traffic, sales, search visibility, or community building. Watch the video: https://youtube.com/live/-TiYLZzOkVI Timestamps00:00 Algorithms Feel Off 01:40 Platforms Go Shoppable 04:49 Poll Check And Priorities 05:30 Instagram Reach Shift 08:13 Instagram As Search 13:32 Pinterest Quiet Comeback 16:20 Pinterest Hooks And Clicks 24:05 Intent Equals Money 26:46 Monetization Plans And Community 31:01 Intent Examples In Practice 35:41 Stop Keyword Chasing 38:14 Stop Being Generic 39:21 Trend Talk With Personality 40:19 Budget Style And Upcycling 41:56 May Content Planning Board 43:08 May Observances And Holidays 44:42 Affiliate Ideas For May 46:55 Search Trends To Target 48:39 Promote Update Plan Ahead 51:07 World Cup Content Angle 52:04 Blog Audits And Roasts 58:31 Authenticity In The AI Era 01:01:29 Next Week Money Blueprint 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| The Problem with Content Batching Too Far in Advance | 05 May 2026 | 00:19:17 | |
Everyone says content batching is the secret to staying consistent online — but what happens when getting too far ahead starts working against you? In this episode of The Branding Fix, we’re talking about why batching months of content in advance can make your posts, videos, blogs, or newsletters feel outdated before they ever go live. We share what happened when we created way too much content ahead of time, why most of it never got published, and how we now approach planning in a more flexible way. Because content batching isn’t the problem. Batching so far ahead that you lose the ability to respond, adjust, and evolve? That’s where things get messy. In This Episode
Watch the video: https://youtu.be/5jO9fXrj51s Timestamps00:00 Why Batching Fails 01:11 The 12 Videos Trap 02:56 Two Bad Outcomes 04:49 Buffer Becomes Liability 05:32 Evergreen Over Trends 07:42 A Better Batching System 09:44 Leave Room to Pivot 12:18 Planning vs Batching 14:00 Quarterly Themes Strategy 18:05 Intentional Batching Wrap Up 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| Video Podcasting Is Here: Why Creators Need to Pay Attention | 04 May 2026 | 00:05:36 | |
Apple Podcasts is rolling out video podcasting, and it could change how creators think about podcast strategy. In this episode of The Branding Fix, we talk about what Apple adding video means for podcasters, why YouTube should not be the only place creators share video content, and how giving your audience more ways to consume your content can expand your reach. We also discuss why video does not need to be overly produced. Sometimes the best move is simply turning on the camera, recording what you are already doing, and letting your audience choose whether they want to listen, watch, or switch between both. In this episode, we cover:
Listen in and let us know: are you planning to add video to your podcast or content strategy? 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| Stop Writing More Blog Posts, Do This Instead to Make Money | 01 May 2026 | 01:19:48 | |
In this episode of The Branding Fix, we’re talking about one of the biggest mistakes bloggers are making right now: creating more content instead of making their existing content work harder. We break down why constantly writing new posts can keep you stuck on the SEO hamster wheel, and why updating old posts, fixing orphan content, building content clusters, and improving internal links can often lead to faster results. We also talk about why old-school keyword chasing is not enough anymore, how personal storytelling and original photos can help your content stand out, and why depth, brand, and community matter more than quick keyword grabs. In this episode, we cover:
Listen in and ask yourself: are you creating more content, or are you making the content you already have work for you? Watch the video: https://youtube.com/live/w3fgmbS6CVI Timestamps00:00 Stop Posting More 01:24 SEO Hamster Wheel 03:41 Fix Orphan Content 07:14 Updates Make Money 08:33 How To Update Posts 11:29 Storytelling And Photos 15:58 Repurpose Not Repost 20:54 AI SEO Myths 25:29 Depth And Brand Wins 31:25 Finding Search Topics 42:37 Community Over Keywords 43:42 Spotting Trends Early 44:28 Poll Check Strategy Reset 45:36 Content Clusters Explained 47:37 Internal Linking Intent 50:01 Brand Challenge Pitch 52:28 Archiving Noindex Redirects 57:45 Depth Beats Keyword Grabs 01:03:27 Audit Plan Seasonal Updates 01:07:04 Cluster Scheduling Warning 01:11:26 Keisha Q Posting Cadence 01:17:33 Routine Grace Wrap Up 01:18:48 Blog As Business Closing 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| Stop Building Your Business on Rented Land | 28 Apr 2026 | 00:25:48 | |
In this episode of The Branding Fix, we’re talking about platform ownership, rented land, and why creators need more than social media to protect their business. After hearing about a creator who was making $30,000 a month on YouTube and got demonetized overnight, we break down what it really means to build on platforms you do not own — including YouTube, Instagram, TikTok, Substack, and anywhere else your content depends on someone else’s rules. We talk about why your blog and email list are still two of the most important assets you can build, how social media should support your content ecosystem, and why your audience journey needs to lead somewhere you control. In this episode, we cover:
Listen in and ask yourself: if your favorite platform disappeared tomorrow, what would you still have? Watch the video: https://youtu.be/s58G9-dwjL4 Timestamps00:00 Demonetized Overnight 00:44 Rented Land Explained 02:27 Why You Need Backups 05:09 Own Your Blog 06:42 Blog Freedom and Data 09:38 Stop Writing for Keywords 11:16 Email List Ownership 14:44 Segmentation and Journeys 17:04 Social as Traffic Driver 19:49 Content Ecosystem Strategy 23:10 If Platforms Disappear 24:32 Next Steps and Coworking 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| Beehiiv vs Substack vs Flodesk: Best Email Platform for Bloggers and Creators | 27 Apr 2026 | 00:16:40 | |
Choosing an email platform sounds simple until you realize every platform is built around a different business model. In this episode, we’re talking about Beehiiv vs Substack vs Flodesk, but this conversation is really bigger than those three platforms. It’s about understanding what you actually need your email list to do. Are you trying to build an audience directly on a newsletter platform? Are you trying to drive traffic back to your blog? Are you creating a course, selling a service, running a content business, or building a brand ecosystem where your email list needs to guide people through a specific journey? That distinction matters. We talk about why built-in newsletter platforms can feel appealing, especially when they promise growth, monetization, ad networks, or paid subscriptions. But we also explain the trade-offs, especially if you already have a blog or website that should be your main content home. One of the biggest problems with platforms like Substack or Beehiiv is that they can blur the line between newsletter and blog. Suddenly, you’re asking yourself: does this piece of content go on my site or inside the newsletter platform? And if it lives in both places, are they competing with each other? For bloggers, creators, and brand owners who want to own their platform, that friction matters. We also talk about why analytics and automations are not just “nice to have.” If you want to test content, understand what your audience clicks on, and create interest-based journeys, you need an email platform that gives you actionable data and lets you segment people based on what they actually care about. And of course, we look at the money side, because platform pricing and monetization models should always be part of the decision. The big takeaway: don’t choose an email platform because it’s trendy. Choose it because it supports your actual content strategy, business model, and audience journey. Watch the video: https://youtu.be/xbixLho_mjs In This Episode, We Cover
👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| What’s Actually Working in Q2? Our Real-Time Experiments | 24 Apr 2026 | 01:09:59 | |
Q2 is where a lot of creators start second-guessing everything. In this episode, we’re unpacking what it looks like to test things in real time without perfect clarity yet. We talk about the experiments we’re running, how long we give strategies before judging them, why so many people quit in the messy middle, and how to keep going when you do not have obvious proof that something is working yet. It’s part strategy, part mindset reset, and part honest look at what content experimentation really feels like. In this episode, we cover:
Watch the video: https://youtube.com/live/UXTdAXQALko TIMESTAMPS 00:00 Welcome to Coworking 00:16 Q2 Messy Middle 01:47 Give Tests Time 04:55 Staying Consistent 08:05 Why People Quit 10:30 Poll and Community Check In 14:42 Expertise vs Learning 20:10 Go Deep Not Niche 24:45 Our 90 Day Experiments 28:09 Pinterest Newsletter Updates 31:45 Depth Over Keyword Chasing 32:49 Assessing Search Results 34:21 Traffic Dips Are Normal 35:17 How Long To Wait 35:59 Seasonality And Search Intent 37:13 Content Clusters And Depth 37:52 Reviving A Fallen Post 40:20 Why Experiments Fail 41:09 Set Goals And Metrics 46:08 Avoid Emotional Analytics 47:46 Taking Breaks Without Guilt 54:13 When An Experiment Works 55:44 Sustainable Content Systems 01:00:58 What We'd Change In A Year 01:06:32 Authenticity That Converts 01:09:09 Final Reminders And Wrap 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| The Social Media Boundaries Every Creator Needs | 21 Apr 2026 | 00:24:04 | |
In this episode of The Branding Fix, we’re talking about why content creators need stronger boundaries with social media. We get into the real cost of endless scrolling, comparison, niche drama, overstimulation, and the pressure that comes from constantly consuming other people’s content while trying to create your own. We also share the specific boundaries we’re setting, the apps we’re deleting or putting on probation, how we think about scrolling versus creating, and why protecting your focus is one of the most important things you can do for your content. If social media has been making you feel behind, distracted, or creatively stuck, this episode is your reset. Watch the video: https://youtu.be/_6x_ktAFsXg TIMESTAMPS: 00:00 Comparison Trap Spiral 00:42 Why Boundaries Matter 00:55 Productivity Light Trap 02:10 Imitation And Niche Noise 02:45 Drama And Negativity 03:58 Stop Scrolling For Inspo 05:14 Scrolling Is Not Self Care 06:23 Input Versus Output Check 07:05 Deleting Threads For Good 08:15 TikTok Time Sink 10:04 Instagram Weekend Probation 12:52 Tools To Limit Scrolling 14:25 Notifications And Focus Modes 16:48 Unfollow Without Guilt 18:13 Retrain Your Algorithm 20:35 Fix Your Brand Wrap Up 21:34 Final Call To Action 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| If We Had to Start Over as Content Creators, We’d Do This | 20 Apr 2026 | 00:03:54 | |
In this episode of The Branding Fix, we’re answering a big question: if we had to start over today with no audience, but everything we know now, what would we do differently? We talk about the platforms we’d focus on, why blogging would still be central, the importance of building an email list early, why we’d prioritize platform monetization before asking an audience to buy, and how we’d create content with more depth and intention instead of chasing keywords or trying to be everywhere. We also get into lean category structure, simplifying your tools and design stack, and why video is now non-negotiable in some form. This is the episode for creators who want to build smarter from the beginning. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| Hobby or Business? The Content Creator Reality Check | 17 Apr 2026 | 01:18:34 | |
In this episode of The Branding Fix, we’re asking a tough but necessary question: are you actually building a business, or are you just posting content and hoping something happens? We talk about the biggest signs creators are treating content like a hobby instead of a business, including not having a revenue plan, not thinking through traffic strategy, not tracking what works, and making decisions based more on emotion than data. We also get into monetization paths, linking and repurposing content, affiliate opportunities, building deeper topic authority, and what we would do differently if we were starting over today. This is a real talk episode for creators who want more structure, more strategy, and a clearer path to making content pay off. Watch the video: https://youtube.com/live/p87T-M4l5d4 ⏱️ TIMESTAMPS 00:00 Tax Day Reality Check 00:52 Hobby Spending Traps 02:38 Revenue Plan Basics 05:04 Monetization Paths That Work 07:56 Traffic Strategy Experiments 09:48 Track What Performs 11:28 How Long To Test 16:03 Stop Leaving Money Behind 19:26 Affiliate Links And Proof 28:47 Tax Season Business Shifts 33:38 Separate Finances Like A Pro 36:05 DIY LLC And Banking Setup 37:50 Separate Business Finances 39:23 Costly Spending Confessions 42:31 Q2 Traffic Experiments 45:18 Update Content And Pillars 48:49 Create Content With Depth 51:07 Stop Batching Deep Posts 53:38 If We Started Over 57:38 Poll Results And Next Steps 01:01:37 Beehiiv Vs Email Providers 01:08:48 Platform Business Models 01:17:18 Wrap Up And Weekly Live 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| Why Your Content Planning System Is Probably Too Complicated | 14 Apr 2026 | 00:22:37 | |
In this episode of The Branding Fix, we’re talking about the organization trap so many content creators fall into: building elaborate planning systems that look productive but actually eat up the time and energy you need to create. We share our completely different organizational styles, how one of us leaned too far into complex digital systems while the other stayed deeply analog, and how we’ve found a middle ground that actually works. We get into Notion, paper planning, notes apps, calendars, collaboration, and the real question behind all of it: is your system helping you publish, or is it just giving you more admin work? This is the episode for creators who want simpler, more functional ways to plan content without turning organization into a full-time job. Watch the video: https://youtu.be/cu0tPJEIQ5Y TIMESTAMPS: 00:00 Why Our Content Organization System Failed 01:18 The "Second Brain" Trap (And Why It Backfires) 03:19 How to Simplify Your Content Workflow 04:17 Paper Planning for Content Creators 05:57 iPhone Notes + Calendar System for Creators 08:50 Index Cards for Fast Idea Capture 10:28 Why Tagging in Notion Is Overrated 12:40 Simple Notion Setup for Team Collaboration 14:00 How to Use Notion Without the Complexity 17:16 Creating More vs. Organizing More 19:44 Our New Content Organization System 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| The Money Wake-Up Call Every Content Creator Needs | 13 Apr 2026 | 00:09:41 | |
In this episode of The Branding Fix, we’re talking about the money wake-up call that hits so many content creators during tax season. This conversation is really about the shift from casually creating content to thinking like a business owner. We get into why you need to track your expenses, make more intentional investments, think about return on investment instead of impulse decisions, separate your business finances early, and start building systems that support revenue instead of chaos. If you’ve been treating your content like “just a hobby” while still hoping it turns into income, this episode is the mindset reset. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| Q2 Creator Reset: Content Strategy, Email, Substack, and What’s Changing Now | 10 Apr 2026 | 01:16:58 | |
This week, we’re covering a lot. We’re talking about what’s actually changing for creators right now and how to approach Q2 with more clarity. Inside this episode, we discuss:
Watch the video: https://youtube.com/live/jszbZpzbfn4 TIMESTAMPS 00:00 Welcome and Agenda 00:53 Apple Video Podcasts 04:59 Video Strategy for Creators 06:29 Q1 Wins and Fails 11:50 YouTube to Blog Traffic 17:00 Substack Notes Experiment 24:31 Substack Setup and Limits 28:10 Email Planning and Deliverability 37:31 Blog Planning Question 37:47 Themes and Buckets 39:48 Quarterly Planning Rhythm 42:04 Baseline and Community 43:50 April Content Calendar 47:14 Update and Publish Ahead 48:52 Creative Trend Angles 50:04 Shiny Object Syndrome 53:05 Grace and Come Back 58:43 Google Update Depth 01:10:54 Evergreen Rabbit Holes 01:13:38 Video Content Wins 01:14:36 Wrap and Next Week 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| We Deleted 2,800 Subscribers. (Here's What Happened) | 03 Apr 2026 | 00:23:04 | |
We deleted 2,800 subscribers from our email list and our open rate jumped to 65%. Here's exactly how we did it, and why we'll do it again. Most people treat their email list like a trophy. We treat it like a business asset, which means cutting the dead weight on a regular schedule. In this video, we're breaking down our email list cleaning process: why ghost subscribers are quietly destroying your deliverability, how to know when it's time to purge, what a re-engagement email looks like before you cut people loose, and why we make the unsubscribe button impossible to miss. We use Flodesk and purge every 3–6 months. No regrets. A smaller list that actually reads your emails beats a massive list that ignores them every single time. If you've been scared to clean your email list because the numbers will drop, this one's for you. Watch the video: https://youtu.be/wkD4UwWRVYk ⏱ TIMESTAMPS: 00:00 Intro 01:27 Why Purge Your List 02:26 Healthy Open Rate Goals 04:34 Unsubscribe Fear Mindset 06:44 Seasonal Subscribers Insight 09:17 How to Purge Step-by-Step 13:26 Automation and Easy Opt-In 14:15 Make Unsubscribe Obvious 17:22 Vanity Metrics vs Profit 20:10 Wrap Up 👇 When was the last time you cleaned your email list? Drop it below, we're curious where people are at with this. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: Watch Next: ▶️ We Started a Blog in a "Dead Niche" (Here's What Happened): https://youtu.be/dZv5eXcPNSE ▶️ Social Media is Dead, Interest Media is Here: https://youtu.be/YLOU0JilfvI ▶️ The Content Creator Gold Rush of 2026: https://youtu.be/QQohwtMrU4w ▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| Your Email Strategy Is Probably Too Complicated | 31 Mar 2026 | 00:09:14 | |
In this episode, we’re simplifying email strategy. We talk about how to stay more consistent without forcing your messaging, why themes work better than overplanning, and how to make emails feel lighter for both you and your readers. We also get into deliverability basics like fewer images, stronger onboarding, encouraging replies, and cleaning up your list so your emails have a better chance of actually being seen. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| The "Content Creator" Era is Over. (Here's What's Next) | 27 Mar 2026 | 00:16:13 | |
The content creator era is officially over and audiences already know it. The old playbook of curated lifestyles and hidden sales pitches? People can smell it from a mile away, and they're done with it. We're breaking down exactly why the traditional "content creator" model is dying, what documenting your business actually looks like in practice, and why we believe content is still the best way to make money online, just not the way you've been told. We cover: - Why audiences have outgrown the influencer (and sales) playbook - The "Document, Don't Create" mindset shift (and what it looks like in real life) - Why we stopped gatekeeping information, and what happened when we did - The new business model: content as the product, where corporations pay so your community gets it free - What actually builds trust in an AI-saturated world Watch the video: https://youtu.be/N3z7A2QWQcg If you're tired of the hamster wheel of chasing algorithms while selling things you don't believe in, this one's for you. ⏱ TIMESTAMPS: 00:00 Influencer Era Is Over 00:30 Meet The Branding Fix 00:45 Audiences Know The Funnel 02:13 From Aspiration To Real 03:06 Document Dont Create 04:04 Coworking And Fly On Wall 06:11 Human Process Beats AI 08:19 Trust And No Gatekeeping 10:37 Ditching Paywalls Mindset 12:24 Serving Communities Win 2026 13:26 Challenge And Wrap Up 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h | |||
| Riverside vs Descript Reality Check for New Podcaster! | 24 Mar 2026 | 00:06:44 | |
Riverside vs Descript — which one should you actually use for your podcast in 2026? We answered a live question about Riverside vs Descript for podcasting and broke down exactly when to use each tool based on your show format. Our take: → Use Riverside for remote guest recording: the audio/video quality is better and file capture is more reliable when connections drop. We've lost recordings with both Descript and SquadCast. → Use Descript for editing: text-based editing plus a traditional timeline, scenes, and reusable presets make it faster than anything else we've tried. → Solo video podcast? Skip Riverside entirely. Descript alone is enough, and minimal editing is better. We also cover why the old one-click Riverside-to-Descript transfer is gone (you'll need to move files manually now) and why video podcasting is a smart play as part of your blog and content strategy. Watch the video: https://youtu.be/fkW1_wV1zbI TIMESTAMPS 00:00 Podcast Tools Question 00:17 Riverside for Remote Recording 01:32 Descript Editing Workflow 02:38 Riverside Descript Integration Ends 03:33 Why Video Podcasting Wins 05:06 Solo Show Setup Advice 05:28 Keep It Natural Minimal Edits 06:01 Final Recommendation Descript Only 🤝 JOIN THE CONVERSATION We go live every Monday for coworking sessions — this clip came from one! Subscribe and hit the bell so you don't miss the next one. 🧠 New episodes weekly. 🛋 Cozy vibes. Honest convos. Real strategy. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h | |||
| We Scrapped Our Course Model (Here's Why) | 20 Mar 2026 | 00:19:53 | |
We're done with the course model, and we're documenting exactly why. The real truth about selling online courses, passive income, and what we're building instead. Everyone's selling a course. We're not. In this video, we're breaking down why the passive income myth is exhausting creators and audiences alike, and what we chose to do about it. We cover the expiration date problem with digital courses, subscription fatigue, and the business model shift we're making to keep our income stable without burning out our community. This isn't a tutorial. This is us documenting the pivot in real time. Watch the video: https://youtu.be/N5krTYp3bMw ⏱ Timestamps: 00:00 – No Course, No Pitch 00:39 – Why Courses Expire Fast 01:33 – The Scrapped Curriculum 04:06 – From Course to Membership 05:23 – Scrapping Membership Too 06:05 – Content First Monetization 08:18 – Reality Check: Subscriptions 11:05 – Burnout and Paywalls 12:58 – New Model: Platforms & Sponsors 14:08 – Show Up as a Real Human 16:12 – The Work Behind Free 17:05 – Live Coworking Playbook 18:54 – Subscribe, Comment, Clock Out 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h | |||
| We Started a Blog in a "Dead" Niche (Here's What Happened) | 13 Mar 2026 | 00:20:51 | |
Everyone says blogging in 2026 is dead, especially in low RPM niches. We've been doing it for 10+ years and 90% of our income still comes from ads. Here's how to monetize a blog in a "dead" niche. In this episode, we're breaking down exactly what happened, the strategy behind it, and why "dead" niches might actually be a smart place to start in 2026. Watch the video: https://youtu.be/dZv5eXcPNSE ⏱️ TIMESTAMPS: 0:00 Low RPM Reality Check 0:41 Why We Stayed 1:50 Starting From Passion 2:47 Discovering Ad Networks 4:23 Win With Volume 5:31 Brand And Community 6:35 No Selling Required 7:30 Social Content Lasts 8:09 Blog As A Resume 11:25 Community Creates Opportunities 13:03 Real World Success Examples 15:27 Expand Beyond One Niche 16:40 Fix Your Brand Challenge 18:20 Key Takeaways On RPM 19:48 Wrap Up And Subscribe 👇 JOIN THE FIX YOUR BRAND CHALLENGE: 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h | |||
| Forget The Trends, Try This Boring Money Maker | 06 Mar 2026 | 00:19:01 | |
What if the smartest income stream isn't loud, viral, or flashy, but quiet instead? In this episode, we break down how we're using blogging as a passive income stream to replace our 9-5 jobs without selling courses, chasing trends, or faking influence. We cover how to make money blogging with ad networks, why social media should be your free traffic engine (not your business), how to pick a profitable blog niche, starting a WordPress blog from scratch, and the real RPM math behind monetizing your blog. If you're a beginner looking for an online income stream that builds financial freedom over time, this is the side hustle to full time blueprint no one's talking about. Watch the video: https://youtu.be/XrfPgZ-iQqg 👇 JOIN THE FIX YOUR BRAND CHALLENGE: ⏰ TIMESTAMPS: 00:00 The Income Lie Nobody Talks About 00:29 Who We Are (& Why We Quit) 01:55 What Is "Quiet" Money? 02:17 Why Viral Income Is a Trap 03:36 Ad Network RPM Breakdown 04:28 How Blogs Make Money While You Sleep 05:42 Using Social Media as Free Traffic 07:06 How to Pick a Profitable Blog Niche 09:11 Define Your Brand in One Sentence 11:08 Starting a WordPress Blog (Step by Step) 12:53 Ad Networks vs. Google AdSense 14:35 The Long Game That Pays You Monthly 15:46 Our Accountability System 16:34 Why You Don't Own Your Social Media 18:11 What's Next + Join Our Lives If you're tired of trading time for dollars and want to build something that works WITHOUT you, this one's for you. 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h | |||
| The "Spring Clean": Deleting 30% of our Content Strategy | 02 Mar 2026 | 01:00:59 | |
It is time for a Spring Clean of our content strategy. In this monthly Board Meeting, we are auditing our business and deleting the tasks that are just distractions. We are also breaking down the massive shift happening in video podcasting and Instagram right now. It is time for a Spring Clean. In this monthly Board Meeting, we are auditing our business and deleting the tasks that are just distractions. We are also breaking down the massive shift happening in video podcasting and Instagram right now. Watch the video: https://youtube.com/live/OcGapB8Iavs 📝 On The Agenda: The Audit: Exactly what we are quitting in Q1. The Numbers: The truth about our February traffic & revenue. The Plan: Our simplified, "essential-only" plan for March. 📊 The "News Desk" (Trends We Are Watching): March Content Ideas: What you should be promoting, updating, and creating right now. Instagram vs. Snapchat: The leaked "rival app" being testing—is the "Social" coming back to Social Media? The Video Podcast War Who is this for? Content creators and bloggers who feel overwhelmed and need permission to do less to grow more. 👇 Question: What is one thing you need to DELETE from your to-do list this month? LINKS & RESOURCES Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90 75 Hard Challenge: https://youtu.be/J_UdE8wcWZ4 TIMESTAMPS 00:00 March Board Meeting Kickoff 01:08 February Audit Fran Check-In 03:02 Simplify and Post Less 06:45 Rank Your Core Platforms 08:53 February Traffic and Seasonality 10:01 March Plans and Repurposing 18:55 March Content and Traffic Trends 23:57 Video Podcasting Shakeup 28:02 Fran Tests Spotify Video 31:07 Spotify Clips Boosts 32:09 Why YouTube Differs 33:34 Go Live and Grow 34:25 Simple Video Setup 35:40 Short Form Supports Long 36:03 Podcast vs YouTube 38:22 YouTube Algorithm Example 41:24 Time Saving Repurposing 43:23 Netflix Apple Spotify Shift 47:06 Instagram Instance Test 49:45 Does Instance Make Sense 56:47 One Stop Shop Trend 59:34 Wrap Up and Coworking SOURCES: https://newsroom.spotify.com/2026-01-07/spotify-partner-program-updates/ https://www.hollywoodreporter.com/business/digital/netflix-video-podcasts-1236417771/ | |||
| Why We Stopped Posting for 2 Weeks (And Why You Should Too) | 27 Feb 2026 | 00:24:08 | |
We broke the #1 rule of content creation: never stop posting. Here is exactly what happened to our reach, our revenue, and our sanity when we ghosted the algorithm for 14 days. They say consistency is key, and if you miss a day, the algorithm punishes you. But what if the "Consistency Trap" is actually keeping you stuck? In this video, we are documenting our 2-week "pattern interrupt"—why we did it, the scary reality of stepping away, and why stepping back was the only way to move forward. This isn't just about taking a vacation; it's a strategic experiment in "Slow Productivity" and future-proofing our brand against burnout. If you feel like you are on a hamster wheel of posting without purpose, this is your permission slip to hop off. In this episode, we cover: • The "Guru Advice" we completely ignored • Why "Maintenance Mode" is a valid business strategy • How silence gave us clarity on our brand direction • The difference between "ghosting" and a "strategic pause" Watch the video: https://youtu.be/ZsiNoNYuehs 👇 JOIN THE FIX YOUR BRAND CHALLENGE: ⏰ TIMESTAMPS: 00:00 - The Consistency Trap 00:32 - Why We Went Dark 01:53 - The Danger of Posting Without Purpose 03:50 - Rebuilding Our Brand Direction 06:02 - What "Maintenance Mode" Actually Looks Like 09:49 - The Behind-The-Scenes Strategy 15:35 - How Clarity Creates Better Consistency 19:05 - Awareness & Breaking Content Patterns 20:57 - How to Come Back More Connected 21:47 - Wrap Up & Next Steps Join the "Anti-Hustle" conversation: Are you afraid to stop posting? Tell us in the comments what’s holding you back from taking a break. 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h | |||
| My Instagram Strategy Stopped Working (Here’s Why) | 20 Feb 2026 | 00:37:36 | |
I posted 2x daily on Instagram for 6 weeks. The first month was explosive... and then the Instagram strategy broke. Here is the autopsy of what happened. For the first 4 weeks of 2026, our "Fix Your Brand" challenge was on fire. We drove massive reach, sent thousands of DMs, and had a high CTR on our links. The algorithm loved us. Then, we hit the "30-Day Wall." In weeks 5-6, our reach plummeted. If you just looked at the surface metrics, you'd think the channel was dying. But when we looked closer at the data, we realized this "crash" was actually proving our biggest theory about building a business on rented land. In this episode, we break down the exact timeline of the crash, the difference between "Viral Reach" and "Community Reach," and why we’re pivoting our automation strategy. Watch the video: https://youtu.be/BzonN04hCcs 👇 JOIN THE FIX YOUR BRAND CHALLENGE: ⏰ TIMESTAMPS: 0:00 The Instagram Experiment ‘Tanked’… or Did It? 0:57 Why We Went Silent for 2–3 Weeks 1:51 Stop Chasing Trends: Audience Journey & Transformation 3:38 The Big Early Wins: Connection & Reach Growth 6:46 Soft Content vs. Transactional Posts 8:42 The Exact Posting Rules: 2 Posts/Day 11:07 Tool Switch: ManyChat → Grocers List 13:09 What Actually Performed: Real Photos & Carousels 15:45 Storytelling Framework: Problem → Empathy → Solution 18:11 Reading the Dip: Why the Last 2 Weeks Dropped 19:51 Algorithm Boost + New Content Pillars 21:24 Views Dip vs. Engagement Rise 23:12 Clarity, Boundaries & Ditching Trend Calendars 24:59 Big Wins: Link Requests & Evergreen Posts 27:30 Traffic & Revenue Stack: Newsletter, Blog, Instagram 30:54 Instagram Stories as a Stealth Link Driver 33:04 Key Takeaways: Rest, Consistency & Trust 36:50 Wrap-up 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h | |||
| Stop Trying to be an Influencer. Build This Instead. | 13 Feb 2026 | 00:19:22 | |
Social media is rented land. If you are tired of performing for an algorithm that could disappear tomorrow, it’s time to stop trying to be an influencer and start building a business you actually own. The "Influencer Model" is broken. We are documenting exactly why we trashed our old business plans to focus on "Content as Product" and long-term owned asset building (our blog). In this video, we break down the difference between performing for views and documenting for profit. In today's episode of The Branding Fix, we cover why "performance" is dead, how to pivot from social media burnout to blogging stability, and the exact strategy we use to future-proof our income in 2026. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: ⏰ TIMESTAMPS: 0:00 The Aesthetic Influencer is Dead 0:37 Stop Performing, Start Building 1:18 Documenting vs. Creating (The Shift) 1:56 The "Fake Vlogging" Trap 3:54 Real Examples: Baking & Process Videos 5:59 Why "Human" Content Wins in 2026 7:07 3 Formats: Silent Vlogs to Chatty BTS 8:17 The "Rented Land" Problem 10:54 The Money: Blogs vs. Creator Funds 15:46 Brand Ecosystem > Influencer Following 17:01 The Fix Your Brand Challenge 18:13 Next Steps Watch Next: ▶️ Social Media is Dead, Interest Media is Here: https://youtu.be/YLOU0JilfvI ▶️ The Content Creator Gold Rush of 2026: https://youtu.be/QQohwtMrU4w ▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED:
| |||
| The Brutal Truth About Starting a Business With Your Best Friend | 30 Jan 2026 | 00:27:14 | |
Starting a business with your best friend can either be the best decision you’ve ever made… or the fastest way to ruin a friendship. In this video, we’re getting real about what it’s actually like to build The Branding Fix together as two very different bloggers turned co-workers. We’ll walk you through the fights, the friction, and the frameworks we use to protect both the friendship and the business. And how you can use these tips in any collaboration you do online. Watch the video: https://youtu.be/NunPn1KXQjs We cover: - The Operator Clash: What happens when "Vision" (Francesca) fights with "Workflows" (Victoria). - The "Sell Nothing" Pivot: The exact moment we almost launched too early, and why stopping saved our brand. - Past Failures: Why our previous collaborations with other creators fell apart (so you don't make the same mistakes). - The Co-Founder Checklist: Our exact rules for keeping the friendship safe while chasing revenue. If you’re a blogger, podcaster, YouTuber, or creator thinking about teaming up with someone you love, this is your reality check and your survival guide. ⏰ TIMESTAMPS: 00:00 The Challenges of Working with Friends and Family 00:16 Meet Francesca and Victoria: The Branding Fix Duo 00:26 The Importance of Friction in Business Partnerships 01:29 Astrology and Business Dynamics 02:29 Balancing Vision and Structure 04:56 The Value of Complementary Skills 09:42 The Evolution of Our Business Strategy 13:19 The 75 Hard Challenge: A Case Study 15:31 The Importance of Chemistry in Collaborations 20:35 Practical Tips for Successful Collaborations 24:11 Join Us for Co-Working and Collaboration 👇 Tell us in the comments: What’s YOUR biggest red flag when collaborating with others? 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| The Real Reason Amy Porterfield & Jenna Kutcher Changed Everything | 23 Jan 2026 | 00:27:09 | |
Amy Porterfield closed her signature course business. Jenna Kutcher shut down her massive podcast. Why are the biggest names in the industry pivoting at the exact same time? We've been students of both Amy and Jenna for years. Buying their courses, following their strategies, and building our own businesses based on their models. But recently, we noticed a massive shift in the market, and they didn't shift with it. In this video, we break down the real reason the "Course Queen" era is ending and why information is no longer the most valuable currency online. We also share our honest story of why we demonetized our own business for 18 months to rebuild our brand the right way for 2026. If you're still trying to sell courses like it's 2019, you need to watch this first. Watch the video here: https://youtu.be/wukjvKJjo_Q ⏰ TIMESTAMPS: 00:00 Introduction: Amy Porterfield and Jenna Kutcher's Big Announcements 01:06 Personal Experiences with Amy and Jenna 02:12 Learning from the Experts: Email Lists, Lead Magnets, and More 03:56 The Shift in the Industry: Are They Keeping Up? 04:31 Low Ticket Courses: Are They Worth It? 05:55 Transparency and Financial Realities 10:54 The Future of Online Business: Content is King 13:54 Conclusion: Adapting to the New Landscape 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| The Content Creator Gold Rush of 2026 Nobody is Talking About | 16 Jan 2026 | 00:13:30 | |
2026 is the most unprecedented time in history to build a content creator business. While everyone's screaming doom and gloom, five massive trends are converging right now that level the playing field for individual creators. Watch the video: https://youtu.be/QQohwtMrU4w In this episode, we break down: - Why AI makes YOUR authentic voice more valuable than ever - The social live shopping revolution (TikTok Shop, WhatNot, Instagram) - How interest media lets anyone reach millions organically - Why authenticity is now non-negotiable for success - How brand converts fleeting attention into lasting value 🎯 Ready to build your brand? Join our FREE 10-Day Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90 Get step-by-step guidance to clarify who you are, who you serve, and what to post—with zero overwhelm. We cover: brand audit, North Star definition, archetype, identity, transformation, categories, pillars, profit path, and rest plan. ⏰ TIMESTAMPS: 00:00 Is Content Creation Dead? (The Truth) 00:08 The 2026 Content Creator Gold Rush 00:31 Who We Are (The Branding Fix) 01:01 Why It's Not Too Late to Start 01:56 Trend 1: How to Build a Personal Brand Empire 04:21 Trend 2: TikTok Shop & Social Commerce Waves 06:05 Trend 3: Interest Media (How to Get More Views) 07:52 Trend 4: Authenticity & Growing on Social Media 09:46 Trend 5: Why Personal Branding Matters Most 11:16 Your 2026 Content Creation Action Plan 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 | |||
| We Left Substack, Shopify, and Paywalls (Here is Why) | 09 Jan 2026 | 00:06:50 | |
After a year of experimenting with Substack and Shopify as side projects, we realized they were becoming major distractions from our core business. In this video, we explain why we are hitting "The Great Reset." We are demonetizing our content, deleting our paid newsletter, and closing our shop to return to the one thing that actually works: The Blog. If you're feeling burnt out by the pressure to be everywhere at once, this Coworking session is your permission slip to simplify. Watch the video: https://youtu.be/BSf33FHaVss In this video, we cover: - Why we moved back to a standard newsletter provider - The reality of "shiny object syndrome" with Shopify - Why we are demonetizing to focus on authenticity - The visual & mindset shift we need for the future THE MOST IMPORTANT STEP THIS YEAR! Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90 ⏱️ TIMESTAMPS 00:00 Introduction: The Great Reset of 2025 01:19 Breaking Down the Great Reset 01:49 Moved away from Substack and back to standard newsletter provider 02:29 Shut down our non essential Shopify store 02:57 Demonetizing everything except in platform ads 03:40 Visuals Makeover: Authenticity Over Perfection 04:44 Mindset Shift: Prioritizing Rest and Human Connection 06:02 Final Thoughts 👉 Join the Coworking Club: Subscribe for new videos every Friday documenting our journey to rebuild and future-proof our blog in the age of AI. And join us LIVE every Monday at 10am EST. 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg | |||
| If You Can’t Stay Consistent, This Is Why (Hint: It’s Not Laziness) | 26 Dec 2025 | 00:07:51 | |
You’re not lazy, and you’re not undisciplined. If you’ve been struggling to stay consistent with your blog or YouTube channel, there is a scientific reason why "hustling harder" is actually making it worse. In this coworking session, we break down why your inconsistency is actually a symptom of a dysregulated nervous system. We explain the "Window of Tolerance," why scrolling on your phone isn't real rest, and how to actually refill your creative tank so you can execute your content strategy without burning out. Grab a coffee, get comfortable, and let's get back to work (the right way). Watch this on video: https://youtu.be/AJspQSk9dBM Join us in the 75 Fixed Challenge: https://youtu.be/J_UdE8wcWZ4?si=LWHvMNoCXe3csWxG ⏱️ TIMESTAMPS 00:00 Why You Are Not Actually Lazy 00:24 Welcome to The Branding Fix 00:51 Why Scrolling Is Not Rest 02:03 What Real Rest Actually Looks Like 03:04 The Science: Nervous System Regulation 03:46 Sustainable Content Strategy 04:04 How to Recharge Your Creative Battery 05:34 Conclusion: Breaking the Burnout Cycle Watch Next: ▶️ Stop Posting and Fix Your Brand First: https://youtu.be/M8ZPlEzd_90?si=qHuuUwtqdjSJqZld ▶️ Social Media is Dead, Interest Media is Here: https://www.youtube.com/watch?v=YLOU0JilfvI ▶️ Dark Truth of Creating Content: https://www.youtube.com/watch?v=Bz2TkDsD9Jg ▶️ Is Blogging Dead in 2026? https://www.youtube.com/watch?v=MTY7qcc_CLM 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED:
Subscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg #creatorburnout #nervoussystemregulation #contentstrategy #bloggingtips #burnoutrecovery | |||
| 75 Hard for Creators: The "Anti-Burnout" Version (That Actually Works) | 23 Dec 2025 | 00:06:05 | |
Traditional consistency challenges are broken. If you've ever tried a "30-day challenge" only to crash by Day 4, it’s not your fault... it’s the system. We took the brutal framework of 75 Hard and re-engineered it into "75 Fixed": a sustainable, anti-burnout operating system designed specifically for bloggers and creators. But before you get started with this challenge, let's look at the foundation. 🚀 START HERE: Free 10-Day Fix Your Brand Challenge https://youtu.be/M8ZPlEzd_90 (Do this BEFORE you start your 75 days to define your niche & categories!) COWORK WITH US: We are officially starting our round on January 12, 2026. Want to join? Use hashtag #75Fixed to share your "Week 0" prep and track your progress with us! Tag us on Instagram too (thebrandingfix) IN THIS VIDEO: We break down the 4 pillars of the 75 Fixed Challenge:
⏱️ TIMESTAMPS 0:00 75 Hard for Creators (The Anti-Burnout Version) 00:49 Who We Are (The Branding Fix) 01:02 The 75 Hard Modified Rules 01:16 Week 0: Content Strategy Planning 02:03 The Weekly Content Workflow (5-Day Circle) 02:57 Preventing Burnout: Mandatory Rest & Categories 04:08 Free 10-Day Fix Your Brand Challenge 05:18 Join the #75Fixed Challenge Watch Next: ▶️ Social Media is Dead, Interest Media is Here: https://youtu.be/YLOU0JilfvI ▶️ Dark Truth of Creating Content: https://youtu.be/Bz2TkDsD9Jg ▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED:
Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 #75Fixed #75Hard #ContentCreator #BloggingTips #Burnout | |||
| STOP Posting on Social Media Until You Understand This | 20 Dec 2025 | 00:11:24 | |
STOP posting on social media until you understand this shift. The era of "Social Media" is dead, and "Interest Media" has taken over. If you are wondering why your views are tanking while small creators are getting millions of views, this video explains the new rules of the algorithm. Watch the video: https://youtu.be/YLOU0JilfvI 🚀 JOIN THE FREE "FIX YOUR BRAND" CHALLENGE: Build a brand that survives the algorithm shift. 👇 IN THIS VIDEO: Your follower count is officially meaningless. In this video, we break down exactly why established accounts are dying and why the new "Interest Media" landscape is the biggest opportunity for small creators right now. We explain the difference between social graphs and interest graphs, and why building a strong brand is the ONLY way to future-proof your channel. ⏱️ Timestamps: 00:00 Introduction: The Death of Social Media 00:39 The Current Struggle: Why Your Views Are Tanking 01:55 The Shift to Interest Media 03:02 Key Differences Between Social and Interest Media 05:03 Implications for Content Creators 06:30 The Importance of Building a Strong Brand 09:28 Fix Your Brand Challenge 10:41 Conclusion and Call to Action Watch Next: ▶️ Dark Truth of Creating Content: https://youtu.be/Bz2TkDsD9Jg ▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM ▶️ Why Our Dead Instagram Posts Are Suddenly Viral: https://youtu.be/XdLpEof0lww 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 #InterestMedia #SocialMediaGrowth #BrandingTips #AlgorithmSecrets #SmallYouTuber #TheBrandingFix | |||
| Never Run Out Of Content Ideas (The C.P.R. Method) | 16 Dec 2025 | 00:17:24 | |
Welcome to Day 3 of the 10-Day Brand Fix Challenge! 🎉 If you stare at your phone wondering "What should I post today?", you are doing it wrong. Most creators burn out because they try to invent new ideas every single morning. The secret to consistency isn't more creativity—it's a better system. In this video, I’m teaching you the C.P.R. Method (Categories, Pillars, Recurring). This is the exact framework I use to plan 30 days of content in just 20 minutes, so I never have to stress about the algorithm again. Watch the video: https://youtu.be/Rm--Sd2RxcY 👇 IN THIS VIDEO: - Why "daily inspiration" is a trap - The C.P.R. Method explained (Categories, Pillars, Recurring) - How to define your Content Pillars - Filling out the second part of your Brand Fix Template 🎁 Grab the free One-Page Brand Fix template Download your copy and fill it out while you watch: https://thebrandingfix.myflodesk.com/branding-worksheet ✉️ Join the 10-Day One-Page Brand Fix Challenge Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox: https://thebrandingfix.myflodesk.com/fix-your-brand-challenge ✅ TODAY'S HOMEWORK: 1. Watch the video. 2. Fill out the "C.P.R." section of your template. 3. Post a comment with your top 3 Content Pillars! ⏱️ TIMESTAMPS: 00:00 The "What To Post" Problem (Day 3 Challenge) 00:17 Welcome to The Branding Fix 00:31 The C.P.R. Method Explained 01:38 C: Defining Your Brand Categories 04:04 P: Mapping Your Profit Path (How You Get Paid) 09:44 R: The Secret to Consistency (Your Rest Strategy) 12:15 completing Your One-Page Brand Fix Template 16:24 Conclusion & Day 3 Homework We’ll be reading and replying to as many as we can. 💬 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #ContentStrategy #SocialMediaTips #ContentPlanning #TheBrandingFix | |||
| Create A Clear Brand In 15 Minutes (The AIM Method) | 10 Dec 2025 | 00:14:39 | |
Welcome to Day 2 of the 10-Day Brand Fix Challenge! 🎉 If you feel like you're constantly throwing spaghetti at the wall—posting random content and hoping something sticks—today is where we stop the chaos. Your content isn’t flopping because of the algorithm; it’s likely because your brand lacks a "North Star." Without one, you are just another creator making noise. In this video, we are using the AIM Method (Archetype, Identity, Mission) to build your One-Page Brand Strategy. By the end of this video, you will have a single, powerful sentence that guides everything you create. Watch the video: https://youtu.be/T2ARhw_1TXw 👇 IN THIS VIDEO: - How to identify if your brand is "Chaos" - The AIM Framework explained (Archetype, Identity, Mission) - How to write your "North Star" statement - Filling out Page 1 of your Brand Fix Template 🎁 Grab the free One-Page Brand Fix template Download your copy and fill it out while you watch: https://thebrandingfix.myflodesk.com/branding-worksheet ✉️ Join the 10-Day One-Page Brand Fix Challenge Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox: https://thebrandingfix.myflodesk.com/fix-your-brand-challenge ✅ TODAY'S HOMEWORK: 1. Watch the video. 2. Fill out the "AIM" section of your template. 3. Comment your "North Star" sentence below so we can cheer you on! ⏱️ TIMESTAMPS: 00:00 Introduction to Brand Clarity 00:40 Understanding Brand Chaos 01:57 The AIM Method: Archetype 03:17 The AIM Method: Identity 07:18 The AIM Method: Mission 08:55 Creating Your AIM North Star Statement 10:35 Planning for Your Best Possible Outcome 13:20 Final Thoughts and Next Steps We’ll be reading and replying to as many as we can. 💬 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #BrandStrategy #ContentCreator #SocialMediaTips #TheBrandingFix | |||
| Fix Your Content In 10 Days (Free Brand Challenge) | 05 Dec 2025 | 00:16:17 | |
Welcome to Day 1 of the 10-Day Brand Fix Challenge! 🎉 Download your free template below and let's fix your content strategy. In this video, we’ll show you how to fix the *real* problem behind low views, no saves, and zero clicks… in ONE page. We’re kicking off our One-Page Brand Fix series, where two solo creators (a blogger + a video/IG creator) rebuild their brands in public. You’ll see *before-and-after* examples and walk away with a simple page you can use to fix your own content today. Watch the video: https://youtu.be/M8ZPlEzd_90 🎯 You’ll learn to: - Diagnose why your content feels random (even if you’re posting all the time) - Turn messy ideas into clear brand pillars that attract the right people - Write a simple North Star sentence that guides every post, video, and email - Stop blaming the algorithm and start making content that’s easy to binge, follow, and share 🎁 Grab the free One-Page Brand Fix template Download your copy and fill it out while you watch: https://thebrandingfix.myflodesk.com/branding-worksheet ✉️ Join the 10-Day One-Page Brand Fix Challenge Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox: https://thebrandingfix.myflodesk.com/fix-your-brand-challenge ⏱ Timestamps 00:00 Why your content is flopping (It's not the algorithm) 00:33 What is The Branding Fix? 00:59 Signs your personal brand is undefined 02:28 How to do a quick Content Audit 04:57 The AIM Framework: Finding your North Star 08:21 The C.P.R. Method: Pillars & posting strategy 11:54 Tutorial: Filling out the One-Page Brand Fix template 15:34 Your homework: The 10-Day Brand Challenge 👇 Your turn Pause the video, fill out your One-Page Brand Fix, then comment below with: 1. Your North Star sentence 2. Your 3 main brand pillars We’ll be reading and replying to as many as we can. 💬 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #contentstrategy #personalbranding #contentcreator #socialmediagrowth #brandstrategy #contenttips #creatoreconomy #smallbusiness #marketing | |||
| Not Everyone Should Be a Content Creator (The Dark Truth) | 21 Nov 2025 | 00:15:33 | |
Content creation’s dark truth? Most creators never make real money. We spent years in the wrong niche, “following our passion” while our bank accounts bled… and in this video we’re breaking down exactly what went wrong and what we’d do differently now. After 14 years of blogging and creating content, we’ve realized something nobody wants to say out loud: not everyone should be a content creator — at least not in the way the internet sells it. If you’re pouring your heart into content and still not seeing profit, this might be the wake‑up call you actually need. Watch the video: https://youtu.be/Bz2TkDsD9Jg In this video, we’ll cover: - Why “follow your passion” kept us broke for years - How to tell if your niche will never make real money - The difference between a fun hobby and a profitable content business - A simple framework to decide if content creation makes sense for you - What we’re doing now to rebuild our blogs and brands in a smarter way 🎯 This is for you if: - You’re a blogger or creator who’s exhausted and underpaid - You’re thinking about starting a YouTube channel, blog, or newsletter - You’ve been told “just keep posting!” but the numbers don’t add up - You secretly wonder if you picked the wrong niche (or the wrong platform) ⏰ TIMESTAMPS: 00:00 Content Creation Reality Check: The Harsh Truth No One Tells You 00:44 Our Painful Story: Years Stuck in a Non‑Profitable Niche 01:52 Passion vs Profit: Why Passion Alone Won’t Pay the Bills 02:12 Our Unprofitable Blog Niche: How We Wasted Years Making $0 03:59 Not Every Niche Is Profitable: How to Avoid Dead‑End Topics 05:27 Profitable Blog Ideas: Examples of Niches That Can Actually Make Money 08:49 Our Major Pivot: How We Shifted to Profitable Content 11:06 Who Should Actually Be a Content Creator? (Real Talk) 13:08 Passion vs Profit Framework: Find Your Unique, Profitable Angle 💬 COMMENT BELOW: Are you blogging for money or business? What's your niche? 🔗 IS BLOGGING DEAD in 2026? Watch next: https://youtu.be/MTY7qcc_CLM 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #ContentCreation #CreatorEconomy #PassionVsProfit #Blogging #MakeMoneyOnline #CreatorTruth #NotEveryoneShouldBeACreator | |||
| Is Blogging Dead In 2026? We Lost 50% Traffic & Here's What Happened | 14 Nov 2025 | 00:16:39 | |
Is blogging dead in 2026? We lost over 50% of our blog traffic after Google updates... and our revenue GREW by 30%. This is our 2026 update to the "Is Blogging Dead?" video we made in July 2025. We're sharing the real numbers from our blogs and honestly... the results might surprise you. Watch the video: https://youtu.be/MTY7qcc_CLM 📊 WHAT'S CHANGED: • Lost 50%+ blog traffic after Google updates • Revenue INCREASED by 30% • Direct traffic now our #1 source • Email list driving higher RPMs than Google ever did 💡 WHAT'S ACTUALLY WORKING NOW: • Brand building over generic SEO • Email list as primary traffic driver • Quality over quantity content • Multi-platform distribution • Authentic human experiences 🎯 WHY 2026 MIGHT BE THE BEST YEAR: • Less competition (everyone's quitting) • Better tools than ever • Multiple traffic sources beyond Google • People craving REAL content more than ever ⏰ TIMESTAMPS: 00:00 Is Blogging Dead in 2026? Google Updates Reality Check 00:34 Our Traffic Story: Lost 50% Traffic, Grew 30% Revenue 00:46 Google Algorithm Updates: Surviving the SEO Apocalypse 01:45 Direct Traffic is King: Why Google Isn't Your Only Hope 02:19 Blog Strategy Revolution: What Changed in 2025-2026 04:40 Brand Building Over SEO: Community That Actually Stays 05:45 Traffic Diversification: Beyond Google Search Traffic 08:03 Quality Over Quantity: Content That Converts in 2026 10:49 2026 Blogging Gold Rush: Why Smart Bloggers Are Thriving 14:51 Step-by-Step Action Plan: Build Your Unshakable Blog Business 15:33 The Blogging Future: Your Next Move in 2026 and Beyond 📌 YOUR 2026 BLOGGING ACTION PLAN: • Audit your traffic sources TODAY • Start building your email list (even with 1 subscriber) • Diversify beyond Google (Pinterest, YouTube, Instagram) • Track engagement metrics, not just page views 💬 COMMENT BELOW: Are you blogging in 2026 or throwing in the towel? We want to hear your story! 🔗 WATCH OUR ORIGINAL "IS BLOGGING DEAD?" VIDEO: https://youtu.be/59dRFc-efFY 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #Blogging2026 #IsBloggingDead #MakeMoneyBlogging #BlogTraffic #EmailListBuilding #ContentMarketing #BloggingTips #GoogleUpdates #BloggingForBeginners #BloggingDead | |||
| Why Our Dead Instagram Posts Are Suddenly Going Viral Months Later | 11 Nov 2025 | 00:07:54 | |
Posts that got ZERO engagement months ago are suddenly exploding with traffic. One of our "dead" Instagram posts just hit 643,965 views - and we figured out exactly why this is happening (and how you can replicate it). Instagram is now behaving like a search engine and blog platform combined. Old posts are getting discovered through search months (even years) later. Watch the video: https://youtu.be/XdLpEof0lww In this video, we break down: ✅ Why Instagram's algorithm now prioritizes evergreen content over viral moments ✅ How to optimize your captions for long-term search traffic ✅ The exact strategy we used to turn "dead" posts into traffic magnets ✅ How one viral post created an internal linking effect across our entire profile ✅ What metrics actually matter for sustainable Instagram growth This isn't about chasing trends or posting daily. It's about creating content that builds authority and gets discovered over time. ⏱️ TIMESTAMPS: 00:00 Introduction: Strange Instagram Trends 00:26 Meet the Branding Fix Team 00:41 Instagram's Shift to SEO and Blog-Like Behavior 01:49 Seasonal and Evergreen Content Strategies 02:10 Optimizing Captions for Better Reach 02:56 Traffic Lift and Internal Linking on Instagram 03:53 Long-Term Strategy and Content Planning 04:59 Intentional Posting and Tracking Metrics 06:59 Conclusion and Call to Action 📊 MENTIONED IN THIS VIDEO: - How Instagram search works in 2025 - Caption optimization for discoverability - Evergreen vs. seasonal content strategy - Profile traffic patterns and internal linking - Long-term content planning for Instagram growth This is part of our blog rebuild series where we're documenting how to future-proof our content strategy in the age of AI. New videos every Tuesday and Friday! --- 💬 COMMENT BELOW: Have you noticed old Instagram posts suddenly getting traffic? Drop your experience below! Watch Next: → The 4 Platforms We're Using Next Year: https://youtu.be/nsMyLdejBv8 → We Stopped Chasing Followers and Driving Blog Traffic Instead: https://youtu.be/A_b-cEi2GU0 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #InstagramGrowth #InstagramTips #InstagramSEO #ContentStrategy #SocialMediaMarketing #ContentCreation #InstagramMarketing #BloggingTips | |||
| We're Dropping 6 Social Platforms in 2026 | Only 4 Made the Cut | 04 Nov 2025 | 00:09:26 | |
Our social media strategy for bloggers in 2026: We're cutting 6 platforms and focusing on just 4 that actually drive blog traffic. After analyzing our data we’ll show which are the only platforms worth our time. Watch the video: https://youtu.be/nsMyLdejBv8 📊 IN THIS VIDEO: → Which 4 platforms we're keeping and which 6 we're ditching for 2026 → Why platform culture matters more than follower count when choosing where to invest your time → Where to focus your effort to get maximum results with minimum time investment → Our ultimate goal: driving clicks to our blog, and how these 4 platforms deliver that better than the rest 🕒 TIMESTAMPS: 00:00 Social Media Strategy 2026: Which Platforms to Keep or Ditch 00:25 Blog Traffic Strategy: Our Platform Selection Process 00:47 Instagram Strategy for Bloggers: Why It's Our Top Priority 01:58 Facebook Marketing for Blog Traffic: The Unexpected Winner 02:51 YouTube Content Strategy: Long-Term Growth for Bloggers 04:09 Pinterest Marketing Strategy: Still Driving Blog Traffic in 2026 04:46 Social Media Platforms We're Ditching in 2026 06:59 Time Management for Bloggers: Platform Prioritization Framework 08:21 Next Steps: Content Strategy and Blog Growth Plan This is part of our blog rebuild series where we're documenting how to future-proof our content strategy in the age of AI. New videos every Tuesday and Friday! 💬 COMMENT BELOW: Which platform drives the most blog traffic for you? Let's compare notes! Watch Next: → Our 14 Year Monetization History: https://youtu.be/0znN_1sKL6o → How We Prepare for the Blogging Super Bowl Season: https://youtu.be/LqGpbBekG08 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #BlogTraffic #SocialMediaStrategy #ContentCreator #BloggingTips #PlatformStrategy | |||
| We’re Removing All Paywalls and Memberships for 18 Months (Here's Why) | 31 Oct 2025 | 00:11:45 | |
We're done asking our audience for money. No more memberships, no more paywalls, no more paid newsletters. For the next 18 months, we're betting everything on ad and affiliate revenue instead. If you're a content creator exhausted from chasing brand deals or asking followers to subscribe to yet another thing, this video breaks down why we think blogging and ad networks like Mediavine or Raptive might be the passive income alternative you didn't know you needed. Watch the video: https://youtu.be/IqliDBJupMs 📊 IN THIS VIDEO: → The philosophy behind removing paywalls and memberships → Why blog ad revenue works differently than social media monetization → What metrics we're watching as we test this strategy in real time This is the first episode of our 18-month experiment. Subscribe so you can follow along with our results before you decide if our method and blogging is right for you. 🕒 TIMESTAMPS: 00:00 Our Most Controversial Decision Yet 00:50 The Problem with Traditional Monetization 01:47 Our Demonitization Strategy 03:03 Turning Off Memberships and Paywalls 03:50 Focusing on Value Over Revenue 05:09 How We'll Pay the Bills 08:51 Setting Expectations and Measuring Success 10:38 Conclusion and Next Steps 💬 COMMENT BELOW: What's your current monetization strategy and what's the most exhausting part about it? Watch Next: - Our 14 Year Monetization History: https://youtu.be/0znN_1sKL6o - How We Prepare for the Blogging Super Bowl Season: https://youtu.be/LqGpbBekG08 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #blogging #passiveincome #contentcreatormonetization #makemoneyblogging #makemoneyonline | |||
| 14 Years Monetizing Our Blogs: The Wins, The Fails, The Truth | 28 Oct 2025 | 00:14:55 | |
After 14 years of blogging, we've tried every monetization method out there - and most of them failed spectacularly. In this video, we're pulling back the curtain on what actually worked, what was a complete waste of time, and the brutal lessons we learned the hard way. Watch the video: https://youtu.be/0znN_1sKL6o 📊 IN THIS VIDEO: - Which monetization methods generated real income vs empty promises - The biggest mistakes that cost us thousands of dollars - Why some "proven" strategies completely flopped for us - What we'd do differently if we started over today - The truth about blogging income nobody talks about 🕒 TIMESTAMPS: 00:00 Introduction to Our Monetization Journey 00:44 Early Monetization Efforts 01:43 Platform-Specific Monetization 05:00 Product Launches and Merchandising 07:11 Service-Based Income and Virtual Events 08:57 Passive Income Strategies 13:15 Biggest Wins and Epic Fails 13:53 Conclusion and Future Plans 💬 Which monetization method are YOU currently using? Drop a comment and let us know if it's working or if you're struggling - we'll share our honest take! Watch Next: Get ready for blogging Super Bowl season: https://youtu.be/LqGpbBekG08 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #blogging #makemoneyonline | |||
| We Tested Substack for 1 Year, Lost Thousands of Followers (What We Learned) | 24 Oct 2025 | 00:22:13 | |
After spending a full year on Substack full-time, we're sharing our completely honest experience and why we're already planning our exit strategy. From why we avoided the platform for years to our hot takes on its future, this is everything we learned about Substack as creators. Watch the video: https://youtu.be/YJaDLfSucF0 📊 IN THIS VIDEO: • Why we waited years to join Substack • Our real follower loss numbers and what caused it • Who Substack actually works for (and who should avoid it) • Our complete exit strategy breakdown • Predictions for Substack's future 🕒 TIMESTAMPS: 00:00 Introduction and Overview 00:53 Why We Avoided Substack Initially 01:15 How to Make Money on Substack (Our Results) 03:55 Substack Problems and Struggles 06:34 Substack Growth Issues (Losing Followers) 10:47 Who Should Use Substack (and Who Shouldn't) 13:53 Why We're Leaving Substack (Exit Strategy) 16:03 Substack Future Predictions and Hot Takes 20:43 Conclusion and What's Next 💬 TELL US YOUR EXPERIENCE: Are you on Substack? Thinking about joining? Drop your questions or experiences in the comments - we read and respond to everything! 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #SubstackCreators #SubstackNewsletter #BloggingIn2025 #CreatorEconomy #ContentStrategy | |||
| Why We Switched Email Providers + NEW Newsletter Strategy | 21 Oct 2025 | 00:18:12 | |
We're completely changing our email marketing approach and sharing exactly why. Our content creator email strategy is changing, from switching email providers to redefining our newsletter goals. We're documenting our journey toward building genuine relationships with our community instead of just chasing clicks. 🎯 What we cover:
Watch the video: https://youtu.be/7JJIPkpQ-xA?si=6MPh_YlI3YMionh2 ⏰ TIMESTAMPS: 00:00 Introduction and Overhaul Announcement 00:41 Challenges with Substack 02:34 Switching Email Providers 03:47 Victoria's Email Provider Journey 04:32 Francesca's Email Provider Journey 07:58 New Email Strategy Goals 10:02 Implementing the New Strategy 11:58 Growing and Maintaining the Email List 17:00 Conclusion and Next Steps 🧠 New episodes weekly. 🛋 Cozy vibes. Honest convos. Real strategy. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h | |||
| Intentional Social Media for Bloggers: Strategy Over Burnout | 17 Oct 2025 | 00:11:50 | |
Tired of creating endless social media content that gets you nowhere? We were too. For months, we burned ourselves out trying to build followers on every platform with no real strategy, posting the same content everywhere, and completely ignoring what actually works on each platform. Then we made a crucial shift: we stopped chasing followers and started focusing on driving actual blog traffic. The transformation was incredible. In this episode of The Branding Fix, we're sharing our complete social media strategy overhaul: how we went from scattered content creation to purposeful blog promotion, why understanding platform culture changed everything, and the exact approach that's now consistently driving readers to our blogs. You'll learn how to audit your current social media approach, develop platform-specific strategies that actually work, and create content with a real purpose behind every post. No more posting just to post. this is about making your social media work for your blog. Watch the video instead here: https://youtu.be/A_b-cEi2GU0 Timestamps: 00:00 Introduction: Our Social Media Struggles 00:55 The Old Way: What Wasn't Working 02:09 Burnout and the Mindset Shift 05:16 New Strategy: Promoting the Blog 07:42 Auditing and Analyzing Social Media 10:50 Conclusion and Next Steps 🧠 New episodes weekly. 🛋 Cozy vibes. Honest convos. Real strategy. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h | |||
| Our Blog Post Update Checklist That Boosted Our Traffic 5x | 14 Oct 2025 | 00:12:27 | |
We just cracked the code on blog post optimization, and the results have been incredible! In this episode of The Branding Fix, we're sharing our complete 8-step checklist for updating old blog posts that took our traffic from struggling to thriving. Watch the video: https://youtu.be/u3imIZLpW6A What you'll learn:
This isn't just theory, see real examples from our own blogs and the traffic results that followed. Whether you're a solo blogger or building a content empire, this checklist will transform your content optimization game. Time Stamps: 00:00 Introduction 00:43 The Importance of Updating Old Blog Posts 01:21 Step-by-Step Blog Post Update Checklist 01:24 Step 1: Understanding Search Intent 01:55 Step 2: Updating Titles and Meta Descriptions 02:36 Step 3: Value-First Content 03:20 Step 4: Sharing Personal Wins and Fails 03:41 Step 5: Removing Fluff 04:44 Step 6: Strategic Interlinking 05:28 Step 7: Using Original Photography 06:23 Step 8: Final SEO Check 08:00 Real Results from Updating Blog Posts 11:24 Conclusion 🧠 New episodes weekly. 🛋 Cozy vibes. Honest convos. Real strategy. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h | |||
| Blogging Strategy: How to Audit and Revamp Posts for Success | 10 Oct 2025 | 00:08:57 | |
Struggling to decide which blog posts deserve your time and which ones are holding you back? In this episode, we’re sharing our exact framework for auditing 500+ blog posts and making smart, strategic decisions about what to update, archive, or delete completely. We’ll break down our systematic approach using real data from both our blogs, showing you how to analyze traffic trends, assess brand alignment, and calculate the ROI of every content update. You’ll learn which metrics actually matter, how to avoid wasting time on posts that will never perform, and how to future-proof your blog in the age of AI. Timestamps: 00:00 Introduction and Overview 00:33 Meet the Branding Fix Team 00:46 Content Strategy Session Begins 01:06 Analyzing Blog Post Performance 03:03 Deciding What to Update, Archive, or Delete 04:46 Personal Insights and Examples 07:04 Final Tips and Conclusion 08:22 Wrap-Up and Next Steps 🧠 New episodes weekly. 🛋 Cozy vibes. Honest convos. Real strategy. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h | |||