The Branding Business School Podcast – Details, episodes & analysis

Text a question to Victoria!

“If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria Marcouillier

What if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strategies to ensure your business thrives independently, drawing from her personal experiences with maternity leave years ago. You’ll discover how to identify potential pitfalls and succeed in automating and delegating tasks, creating a harmonious blend of work and family life.

Throughout this finale of The Branding Business School podcast, Victoria unravels the transformative magic of outsourcing. With six years of steering BrandWell, embracing her role as CEO meant letting go of wearing all the hats. From marketing to client management, Victoria shares how outsourcing crucial tasks has been the backbone of her business scalability and a shield against burnout. Even if outsourcing isn't your current path, Victoria offers creative solutions for enlisting support from your network, ensuring both business and personal well-being thrive.

Prepare to be inspired by tales of resilience and adaptability. In the second half of this episode, Victoria dives into how her and her team have been navigating the recent rebranding challenges at BrandWell, which she calls, The Messy Middle. Victoria delves into the lessons learned from unexpected trials and the power of faith and flexibility. This episode is your guide to embracing chaos, finding peace in tumultuous times, and growing through every challenge. We’re ending Season 9 with a GOOD one, so throw in those ear buds, and press play!

Links Mentioned in Today's Episode:

BrandWell Designs

Apply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 only

Listen to Sound Mind on Spotify

Join the Insider List, here!

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!

Text a question to Victoria!

“Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria Marcouillier

What if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussion on crafting a luxury brand poised to command premium prices. This episode is a must-listen for those of you ready to raise your prices and match your brand's perception with its true value. Victoria shares actionable strategies to refine your brand messaging, ensuring it speaks the language of luxury and attracts the right audience. Whether you're contemplating a full rebrand or need to fine-tune certain elements, these insights will help you inspire confidence and convert inquiries into sales.

As we approach the close of season nine, Victoria is not just juggling brand strategies but also preparing for the arrival of her third child. Next week’s season finale will be all about balancing business and family life, including her personal approach to maternity leave. Plus, there's a chance to get your burning questions answered in the Q&A!  Be sure to text the show using the link above to submit your question! Tune in and let's build that luxury brand together!

P.S. Don’t miss out on BrandWell’s incredible website refresh offer, available only for the month of May!

Links Mentioned in Today's Episode:

BrandWell Designs

Apply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 only

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!

Text a question to Victoria!

Discover the secrets to maintaining sales momentum during slow periods with the first guest of Season 9, Victoria’s renowned sales coach Gwen Tinsley. Gwen shares her expert strategies for avoiding the dreaded start-stop sales pattern that often plagues entrepreneurs, especially around the start of the year. Discover how consistent lead generation and engaging sales conversations can keep your business on a growth trajectory, even when markets seem quiet. Gwen provides actionable insights into combating potential clients' lack of urgency and ensuring you're always ready to connect with active buyers.

Authenticity is the cornerstone of successful sales, and Gwen explains how to maintain it while overcoming imposter syndrome. She reveals her formula for confident selling that blends authenticity, curiosity, and a genuine desire to help. Learn how reflecting on past wins and lessons can boost your confidence and how positive client feedback can serve as powerful social proof. With practical tips on building rapport and the importance of listening to recorded sales calls, this episode is packed with advice to help you attract the right clients and strengthen your team dynamics.

Finally, Victoria and Gwen explore the power of emotional connections in sales strategy, emphasizing that building relationships is key to driving sales. Gwen shares her insights on leveraging confidence and emotional intelligence, especially for female entrepreneurs, to create impactful experiences that resonate with clients. From engaging happy customers for referrals to maintaining a visible and value-driven presence, you'll learn how collaboration and persistence can keep your audience engaged and interested in your offerings. Tune in for strategies that can transform your sales approach and elevate your brand.

Links Mentioned in Today's Episode:

Boost Your Sales Calls with Grit and Tenacity Consulting 

Listen to the GT Podcast

Connect with Gwen on Instagram

Listen to Previous Episodes with Gwen:

Episode 109: The Psychology of Selling ft. My Personal Sales Coach, Gwen Tinsley

Episode 132: 10 Myths You’ve Been Told About Selling That Are Hurting Your Business and Your Confidence

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!

Text a question to Victoria!

What if you could change the way you feel about yourself for good and transform all your self-doubt into confidence, courage and motivation? What if you were crystal clear on where you want to take your career and how to get there?

In this incredibly inspiring episode, Danielle Cobo shares exactly how she left her job in corporate America to not only pursue but create her dream job.

For show notes, click here.
To visit Danielle's website, click here.

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!

Text a question to Victoria!

You submitted your questions and I'm answering them ALL on this Q & A podcast episode. Here's a list of questions submitted for this episode:

1. How/where do you license fonts for your designs?
2. How often should you update your website?
3. How do you have time for hair and makeup with a toddler?
4. How do you attract customers without being pushy or annoying?
5. How much time and energy do you put into growing your Instagram page?
6. How did you know it was the right time to hire/how did you find the right people?
7. What do you do to combat burnout as a busy entrepreneur?
8. Do you have help keeping your house clean or do you do it yourself?

I answer all of these and more on the podcast. Enjoy!

For show notes> www.brandwelldesigns.com/thepodcast/episode60

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!

Text a question to Victoria!

Kelly Stumpe (aka The Car Mom) is disrupting the auto-sales industry one online car tour at a time. Kelly was raised in the automotive industry and began working at her family's BMW  dealership in 2016. When she and her husband started a family, she didn't see a practical way to make car sales and motherhood mesh. So she took her knowledge online and started reviewing cars for other moms so that they could make more informed decisions from the comfort of their home without having to find childcare so they could go to a dealership.

For show notes and links mentioned in today's epiosde, head to www.brandwelldesigns.com/thepodcast/episode59

To follow Kelly on Instagram, click here. 

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!

Text a question to Victoria!

Unpopular opinion alert!! My guest today is my very own bookkeeper, LoriAnn Kuntz. We break down some of the lies we are being told about money as it relates to entrepreneurship and building a successful business. From manifestation to 20k months, LoriAnn and I hope to encourage a weary group of women, struggling to keep up with the Jones'. 

For Show Notes and special discount codes, head to https://www.brandwelldesigns.com/thepodcast/episode58

Links mentioned in today's show:
Heart & Hustle episode on manifestation

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!

Text a question to Victoria!

Today we're talking all things brand photography. Why it's important, what it can do for your business, how to prepare for your next shoot, and common mistakes to avoid when taking brand photos for your business.

My guest, Melissa Douglas, is a Detroit based brand photographer who scaled her business from $0-$150k in 12 months time and she shares her secrets and advice on how you can do the same.

Save 50% off your first year of Honeybook here. 

For show notes, click here.  

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!

Text a question to Victoria!

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!

Text a question to Victoria!

Did you know that Starbucks generated $25 billion dollars in annual revenue in 2019 while human trafficking generated more than $150 billion in the same calendar year? My guest today, Jennifer Olson, opens up about the atrocities happening around the globe and right under our noses.

"Cheap products always come at a cost to someone else."  In this episode, Jen shares how we as business owners and consumerisms can make small changes that have global impact.

For show notes or links mentioned in today's episode, click here. 

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!