Explore every episode of the podcast The Brand Journalism Advantage Podcast With Phoebe Chongchua
| Title | Pub. Date | Duration | |
|---|---|---|---|
| TBJA 441 What SEO Strategies Work in 2022? Brandon Leibowitz | 25 Apr 2022 | 00:32:48 | |
Navigating the ever-changing world of SEO can be frustrating. Brandon Leibowitz from SEO Optimizers shares his expertise in Search Engine Optimization and answers questions on best practices for blogging, videos, and websites. Learn what SEO strategies work in 2022. Get a free gift from Brandon to help with your SEO. See the show notes for Episode 441. | |||
| TBJA 440 5 Tips To Creating Great Content, Melanie Deziel | 09 Sep 2021 | 00:30:01 | |
Have you ever felt at a loss for creating content to promote your business? If so, this podcast is a must-listen-to episode. Melanie Deziel is a two-time guest on The Brand Journalism Advantage podcast. She shares her powerful strategy for creating great content. Melanie Deziel is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder of StoryFuel, which teaches marketers, publishers, creators, and companies of all sizes how to tell better brand stories, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. See the show notes. | |||
| TBJA 439 How A Bad Situation Can Launch Success, Jodi Stolove | 22 May 2020 | 00:24:22 | |
Jodi Stolove knows how a bad situation can launch success. She didn't let an injury keep her down. We have a chat about how she pivoted in her career to find success and what she's doing to keep her business thriving during COVID-19. | |||
| TBJA 438 How to Create Powerful Email Strategies that Drive Sales, Kelly Forst | 21 Apr 2020 | 00:23:52 | |
Email marketing during COVID-19. How do you send the right message? How frequently should you marketing during a crisis, especially one as big as the Coronavirus pandemic? Kelly Forst is with Aweber. She joins me to talk about crisis communication and how to create powerful email strategies that drive sales. | |||
| TBJA 437 How to be a Successful Entrepreneur, Sean Rones | 16 Oct 2019 | 00:27:28 | |
From modeling to bull riding to monitoring couple's relationships using an app, serial entrepreneur, Sean Rones, talks about his latest passion and he shares his top tips on how to be a successful entrepreneur. | |||
| TBJA 436 Your Online Personal Brand Creates Social Proof, Leonard Kim | 17 Sep 2019 | 00:37:53 | |
An online personal brand is vital to your success whether you're an entrepreneur or an employee. Find out why your personal brand matters and how it creates social proof. Leonard Kim shares his top tips. | |||
| TBJA 435 5 Tips on Getting Your Brand on a Podcast, Kyle Jelinek | 10 Jul 2019 | 00:33:23 | |
In this episode, learn how to connect your brand with a podcast. How to find the right podcast, the right host, and ensure that your marketing campaign meets its goals. Kyle Jelinek shares his Top Tips. | |||
| TBJA 434 5 Tips To Create A Successful Website, Dennis Plucinik | 15 May 2019 | 00:28:50 | |
In this episode learn how to create a website that is user-friendly and attracts your core clients. Dennis Plucinik from ATTCK shares his top 5 tips on creating a successful website. | |||
| TBJA 433 Why You Have To Be Doing Social Media Advertising, Justin Hartzman | 15 May 2019 | 00:31:29 | |
Social media marketing has helped level the playing field. Find out what you can do to grow your business by effectively using social media marketing and automation. Get top tips from co-founder and chief executive officer of Needls, Justin Hartzman. | |||
| TBJA 432 How to get Your Story in the News, Gary Schneeberger | 07 Feb 2019 | 00:37:22 | |
Earned media is highly coveted by businesses but too often the brand doesn't know the right story to tell to intrigue the news media. Find out from Gary Schneeberger how to get your story in the news. ThinkLikeAJournalist.com | |||
| TBJA 431 How Entrepreneurs Can Get Unstuck, Dan Kuschell | 26 Jan 2019 | 00:37:39 | |
What can you do to break free and get unstuck? Maybe you just need to re-energize and focus on surpassing last year's success? Even if you're not "stuck" but you just want to boost your business, find that growth factor, and thrive this year. Listen now to Dan Kuschell on getting unstuck. | |||
| TBJA 430 How We Generate a $22:1 ROI Promoting Content to a Cold Audience, Daniel Daines-Hutt | 09 Jan 2019 | 00:32:07 | |
Hear from marketer, Daniel Daines-Hutt, on how he's killing it on Facebook by generating a $22:1 ROI promoting content to a cold audience. Find out what he's doing to get these results! ThinkLikeAJournalist.com | |||
| TBJA 429 Mastering Social Media for Audience Development and Growth, Winnie Sun | 12 Sep 2018 | 00:24:28 | |
With so many different social media platforms, how can your team keep up to stay connected with clients and consumers? Learn how Winnie Sun used social media & PR to attract clients to her financial firm. ThinkLikeAJournalist.com | |||
| TBJA 428 Crisis Management: How to be Proactive Instead of Reactive | 29 Aug 2018 | 00:23:51 | |
Crisis management plans are often overlooked or underdeveloped until a real crisis happens. Find out from crisis management experts, Bob May and Steve Albrecht, how to handle and create a strategy that works to protect you, your company and employees. | |||
| TBJA 427 Why Your Business is Losing Money if You’re Not Automating it, Magnus Unemyr | 22 Aug 2018 | 00:25:04 | |
If you're not automating repetitive business tasks you are losing money because you're doing manually what could and should be done via automation. Magnus Unemyr shares why automation is key to succeeding in business. ThinkLikeAJournalist.com | |||
| TBJA 426 How to Connect With Influencers and Grow Your Business, Cloris Kylie | 09 Jul 2018 | 00:30:49 | |
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| TBJA 425 Eat, Think & Be Merry Five Essentials When Branding Food, Kacha Azema | 11 May 2018 | 00:26:52 | |
We all love food and great dining experiences but how do you brand and market an amazing product or restaurant. Get 5 essential tips from Kacha Azema from @SkidmoreStudio. ThinkLikeAJournalist.com | |||
| TBJA 424 Gender Equality: How Men and Women Can Partner for Success, Julie Kratz | 06 Apr 2018 | 00:24:45 | |
The #MeToo movement has opened the eyes of our nation and continues to be a controversial topic. Learn what your organization can do to support gender equality. Author Julie Kratz shares how men & women can partner for success. ThinkLikeAJournalist.com | |||
| TBJA 423 Social Media Marketing for Brick and Mortar Businesses, Ken Tucker | 23 Mar 2018 | 00:29:35 | |
How can your business do social media marketing right? Ken Tucker shares the one social platform that is vital for all brick and mortar companies. Plus his top tips. | |||
| TBJA 422 How to Use Digital Body Language to Earn and Keep an Audience's Attention Online, Liraz Margalit | 07 Mar 2018 | 00:30:56 | |
Do you know what drives your customers online? Web psychologist, Liraz Margalit, shares how to use digital body language to earn and keep your audience. http://ThinkLikeAJournalist.com | |||
| TBJA 421 How to Out-Care the Competition, Sherri Fitts | 21 Feb 2018 | 00:31:24 | |
It's not enough to just push your business. You have to out-care the competition. Consultant and author, Sherri Fitts shares her top tips on service and selling to make your brand stellar. http://ThinkLikeAJournalist.com
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| TBJA 420 The 5 Most Engaged Facebook Audiences and How To Use Them, Lara Eastburn | 07 Feb 2018 | 00:29:16 | |
Learn what Facebook audiences are and why you must use them before boosting posts or creating ads. Find out how Lara Eastburn gains new customers from her social media Facebook page.
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| TBJA 419 Four Characteristics That Connect You With Influencers, Jon Levy | 17 Jan 2018 | 00:28:02 | |
Learn the four characteristics that will connect you with influencers from behavioral scientist, Jon Levy. Also, why thinking in the shower really does produce good ideas. | |||
| TBJA 418 How to Create Celebrity in 3 Easy Steps, Jeremy Ryan Slate | 13 Dec 2017 | 00:24:48 | |
It's not just actors, politicians, and newscasters that need to turn themselves into celebrities. Find out why you and your brand need to create celebrity for business success. Learn how it can help your ROI. Jeremy Ryan Slates gives his top tips. | |||
| TBJA 417 Have a book in You that Must Get Out? Here's How to do it Well, George Berger (G.J.) | 30 Nov 2017 | 00:29:10 | |
A lot of us want to write a book but many get stuck and never seem to get it done. Find out from author, GJ Berger, how to do it and get it done well. Learn why he says you should never think about what will happen after you write your book. | |||
| TBJA 416 Know Your Brand Story: Cultivate, Innovate, Elevate, Laurel Mintz | 01 Nov 2017 | 00:24:00 | |
How to know how to tell your brand story. Every brand must be able to tell its story. But what if you don't know what it is? Learn to cultivate, innovate, and elevate your brand story from Laurel Mintz. | |||
| TBJA 415 How To Become Inspired by and Passionate About Your Work Again, Scott Mautz | 18 Oct 2017 | 00:27:04 | |
Have you lost "that loving feeling" when it comes to your work? If so, you're not alone. In this episode, author and successful businessman, Scott Mautz, shares who to ignite your passion for your work again. Get a free copy of Scott's Find the Fire workbook, click here. Scott Mautz is a popular keynote speaker and the author of the upcoming book Find the Fire: Reignite Your Inspiration & Make Work Exciting Again. The October 2017 release is the anticipated follow up to Make It Matter: How Managers Can Motivate by Creating Meaning – book that has received many accolades including “The 2106 Leadership Book of the Year –First Runner Up”. His past credits and accolades include: ● Scott is an Adjunct Professor at Indiana University where he teaches others-oriented leadership and the secret to sustaining motivation. Icebreaker Think Like A Journalist Quote Success Quote Tip Career Highlight When It Didn’t Work
What is one piece of technology, video, multimedia equipment, or app that you just can’t live without? One book, documentary, blog, podcast, or Internet Channel to watch? Get a free audiobook when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast OR to get a physical copy of the book…click the book title. It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂 Contact Mentioned In This Episode TBJA 311 6 Characteristics Of A Story: How To Tell Real Stories From Other Narratives, Paul Smith Thanks For Listening
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| TBJA 414 Business Networking For Success, Ivan Misner | 04 Oct 2017 | 00:26:27 | |
Hear the most important thing that Ivan Misner learned while building the popular networking organization that he founded, BNI. Ivan gives his top tips on how to use business networking for success.
Ivan Misner founded BNI almost 32 years ago. Today, the organization has over 7,700 chapters on every populated continent of the world. Last year alone, the organization helped its members generate over $9.3 billion dollars in business for one another. He is a New York Times bestselling author who has written 21 books. He has been featured in the L.A. Times, Wall Street Journal, and New York. Times, as well as CNN, the BBC and The Today Show on NBC. He has been called the “Father of Modern Networking” by CNN and one of the “Top Networking Experts” in the world by Forbes. He is considered by most to be one of the world’s leading authorities on the topic. In addition, the John C. Maxwell organization just recently named him the international “Leader of the Year.” Icebreaker I met my wife in BNI. Think Like A Journalist Quote Networking is all about connecting with people. But then again, isn't that what life is about? The more time you can find to get out of the office and build true friendships, the farther your startup will go. Entrepreneurs need to remember to spend as much time working on their business as they do in their business. Jay Samit Success Quote It’s not what you know or who you know it’s how well you know each other that really counts. Career Highlight Ivan was a management consultant. He started BNI from his garage in 1980. He went full-time four years after starting BNI. Hear about his career highlight and why he compares it to going to a United Nations meeting. When It Didn’t Work Ivan released a member program that was problematic. People were frustrated and he knew he was going to go into a Lion’s Den. Top Tips Business Networking For Success
What is one piece of technology, video, multimedia equipment, or app that you just can’t live without? Tablet. One book, documentary, blog, podcast, or Internet Channel to watch? Ted Talks Get a free audiobook when you try Audible free for 30 days: www.audibletrial.com/TBJApodcast OR to get a physical copy of the book…click the book title. It’s an Amazon affiliate link. It won’t cost you more but it will send me a few coins to keep on building our crazy good content here. 🙂 Contact Networking Like A Pro, YouTube Avoiding the Networking Disconnect, Ivan Misner Mentioned In This Episode Hear Me Roar: Consumers Make Their Voices Heard, Brands Take Note TBJA 351 5 Ways Ambitious Introverted Women Rule In Sales, Charique L. Richardson TBJA 253 Selling For Introverts, Alen Mayer Thanks For Listening I know that you have many choices when it comes to listening to podcasts. So, I want to say THANK YOU for choosing The Brand Journalism Advantage. If you enjoyed today’s episode, please share it by using the social media buttons you see at the top and bottom of this page. Also, I would love a review…it just takes a minute to share your opinion and rating for The Brand Journalism Advantage podcast on iTunes. Your review means a lot to me and helps others find my show. The reviews also help with the ranking of this show and they reviews are always read by me. Please remember to subscribe to The Brand Journalism Advantage on iTunes, to get automatic updates every time a new episode goes live! | |||
| TBJA 413 How Traditional Brick and Mortar Retailers Can Deploy a Successful E-Commerce Strategy, Al Corona | 20 Sep 2017 | 00:26:39 | |
Toys "R" Us has filed bankruptcy stating that kids aren't wanting toys like they used to and instead are opting for computer games and tablets. Al Corona shares how brick and mortar stores CAN thrive by using an e-commerce strategy. | |||
| TBJA 412 Creating A Sales Funnel That Works, Kamila Gornia | 06 Sep 2017 | 00:23:31 | |
Creating a sales funnel that works may involve some things that you're not comfortable with but must learn to tolerate. Kamila Gornia shares why polarizing people is not only okay but necessary for success with your funnel. | |||
| TBJA 411 How To Build A Successful Team, Chris Hale | 24 Aug 2017 | 00:22:38 | |
Building a successful team is at the root of a company's ability to thrive. How do you get people who don't usually work together to work well with each other? Kountable, CEO, Chris Hale shares his top tips for building companies from the ground up. See the show notes. | |||
| TBJA 410 Understanding & Implementing Ecommerce Advertising, Rocco Baldassarre | 09 Aug 2017 | 00:21:08 | |
Ecommerce is exploding but getting it right can be tricky. Rocco Baldassaree specializes in digital marketing and ecommerce. Get his key tips and find out the one mistake entrepreneurs make. See the show notes. | |||
| TBJA 409 Authority Marketing: How To Become A Recognized Expert In Your Field, Adam Witty | 02 Aug 2017 | 00:44:14 | |
Learn how to make authority marketing work for your business. Guest Adam Witty shares key insights from his international publishing company. Plus, go to the show notes get a free book "Lead The Field" from Adam. ThinkLikeAJournalist.com | |||
| TBJA 408 How To Communicate In An Information Economy And Be Heard, Jill Schiefelbein | 19 Jul 2017 | 00:23:56 | |
Creating content that rises above the noise is challenging for most people. What does “information” means today and how can you produce content that drives engagement? Jill Schiefelbein shares her top tips. ThinkLikeAJournalist.com | |||
| TBJA 407 How Startups & Small Businesses Can Leverage Collaboration To Propel Their Business, Peter Gasca | 05 Jul 2017 | 00:32:57 | |
Starting a business today may require less capital than ever before but one thing remains the same, the power of collaboration to build a strong and thriving brand. Peter Gasca shares his top tips. ThinkLikeAJournalist.com See the show notes. | |||
| TBJA 406 The Marketing Advantages Of Being A Small Business, Shari Mendini | 29 Jun 2017 | 00:24:07 | |
Why keeping your business small may be the way to go. Find out the advantages to running a small company and how you can make a meaningful impact in the world from Shari Mendini. ThinkLikeAJournalist.com See the show notes. | |||
| TBJA 405 How To Build Your Business With A Book, Penny Sansevieri | 14 Jun 2017 | 00:27:22 | |
Why a book is not should I do it but a MUST for business. How you never have to do old-school advertising, let your book sell YOU. Author and marketing expert on book publishing, Penny Sansevieri shares the inside scoop. | |||
| TBJA 404 What Is A Personal Brand And Why Do You Need One To Be Successful? Matt Sweetwood | 07 Jun 2017 | 00:25:49 | |
Matt Sweetwood created a personal brand long before the days of social media. He launched a successful retail camera store at a time when others were shutting their doors. He did this by creating a personal brand. Find out how this transformed his business and how it can help yours too. | |||
| TBJA 403 Generational Branding: Learning Everyone's Language, Jaci Russo | 03 May 2017 | 00:15:19 | |
Learning to speak a marketing language that speaks to everyone helps you cut through the generational branding. Jaci Russo shares key insights on what consumers are looking for. Learn what “body copy” and “headline” readers really want. See the show notes. | |||
| TBJA 402 Why You Need A "Wealth Plan", Not a Financial Plan, Todd Tresidder | 01 May 2017 | 00:21:00 | |
Do you have a wealth plan or a financial plan? Find out why, Todd Tresidder of FinancialMentor.com says you must build a wealth plan that involves your skill set and expertise. ThinkLikeAJournalist.com | |||
| TBJA 401 How To Recover From A PR Nightmare: The United Airlines Fiasco, Bob Schneider | 01 May 2017 | 00:26:50 | |
United Airlines settled with the passenger who was dragged from the plane but now the company needs to recover from the PR nightmare. Get tips on how to respond when facing a PR mess from Bob Schneider. ThinkLikeAJournalist.com | |||
| TBJA 400 How To Dominate Your Industry By Building Your Authority & Leveraging Influencer Relationships, John Hall | 14 Apr 2017 | 00:33:31 | |
How to dominate your industry. John Hall shares how building your authority and using influencer relationships can create huge success. ThinkLikeAJournalist.com | |||
| TBJA 399 Why PR Recognition Matters, Crosby Noricks | 12 Apr 2017 | 00:29:02 | |
PR can be a delicate beast. How you get PR for your company or your personal brand is tricky. Crosby Noricks shares her top tips and explains why PR recognition matters. ThinkLikeAJournalist.com | |||
| TBJA 398 200 Days To 10,000 Followers On Instagram, Matt Holmes | 10 Apr 2017 | 00:26:50 | |
Always be giving. Matt “Handshakin’” Holmes knows this is the way to success. Hear how he gained 10,000 followers in 200 days on Instagram. Plus what he learned from the world record handshaking. ThinkLikeAJournalist.com | |||
| TBJA 397 How To Use Social Media & Gamification To Advance A Humanitarian Cause, Jason Sisneros | 07 Apr 2017 | 00:34:38 | |
How to escape your past, pursue your passion & thrive. Plus find out how to use social media to grow and support important causes. Jason Sisneros, a former Tony Robbins program trainer, shares his top tips. ThinkLikeAJournalist.com | |||
| TBJA 396 Who Should And Shouldn't Invest In LinkedIn Ads, AJ Wilcox | 05 Apr 2017 | 00:26:54 | |
Considering LinkedIn Ads? Here’s what you need to know before you start your first ad campaign. AJ Wilcox breaks it down for you and tells you when NOT to use LinkedIn Ads. ThinkLikeAJournalist.com | |||
| TBJA 395 Thought Leadership Publishing For Fame, Fortune And Making A Difference, Cheryl Snapp Conner | 03 Apr 2017 | 00:26:52 | |
How she accidentally became a national columnist, Cheryl Snapp Conner shares her tops tips on making thought publishing work for your business. The one thing you must do. ThinkLikeAJournalist.com | |||
| TBJA 394 Choosing Your Words Carefully: Crafting A Message That Leaves The Right Impression, Dena Weigel Bell | 01 Apr 2017 | 00:23:34 | |
Every is able to broadcast its message but some aren’t choosing their words carefully. Dena Weigh Bell gives top tips on crafting a message that leaves the right impression. ThinkLikeAJournalist.com | |||
| TBJA 393 The 3 Reasons You’re Leaving Money On The Table: How LinkedIn Can Change That, Sarah Santacroce | 29 Mar 2017 | 00:26:43 | |
Find out the 3 reasons you’re leaving money on the table. LinkedIn is 277% more effective for lead generation than Twitter & FB. Sarah Santacroce gives her top tips for effectively using LinkedIn. ThinkLikeAJournalist.com
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| TBJA 392 How I Got A #1 Network Television Show (Scorpion), Walter O’Brien | 27 Mar 2017 | 00:37:23 | |
He's one of the smartest people in the world. Hear how Walter O'Brien created a hit network television show based on his company, Scorpion Computer Services, Inc. ThinkLikeAJournalist.com | |||