Explore every episode of the podcast The Brand Journalism Advantage Podcast With Phoebe Chongchua
| Title | Pub. Date | Duration | |
|---|---|---|---|
| TBJA 441 What SEO Strategies Work in 2022? Brandon Leibowitz | 25 Apr 2022 | 00:32:48 | |
Navigating the ever-changing world of SEO can be frustrating. Brandon Leibowitz from SEO Optimizers shares his expertise in Search Engine Optimization and answers questions on best practices for blogging, videos, and websites. Learn what SEO strategies work in 2022. Get a free gift from Brandon to help with your SEO. See the show notes for Episode 441. | |||
| TBJA 440 5 Tips To Creating Great Content, Melanie Deziel | 09 Sep 2021 | 00:30:01 | |
Have you ever felt at a loss for creating content to promote your business? If so, this podcast is a must-listen-to episode. Melanie Deziel is a two-time guest on The Brand Journalism Advantage podcast. She shares her powerful strategy for creating great content. Melanie Deziel is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder of StoryFuel, which teaches marketers, publishers, creators, and companies of all sizes how to tell better brand stories, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. See the show notes. | |||
| TBJA 431 How Entrepreneurs Can Get Unstuck, Dan Kuschell | 26 Jan 2019 | 00:37:39 | |
What can you do to break free and get unstuck? Maybe you just need to re-energize and focus on surpassing last year's success? Even if you're not "stuck" but you just want to boost your business, find that growth factor, and thrive this year. Listen now to Dan Kuschell on getting unstuck. | |||
| TBJA 337 How To Do Proper Media Outreach The RIGHT Way, Sam Edwards | 07 Nov 2016 | 00:26:53 | |
Every business wants media attention but a lot of them go about getting it the wrong way! Find out how to do proper media outreach the RIGHT way from my guest, digital marketing strategist, Sam Edwards. ThinkLikeAJournalist.com | |||
| TBJA 336 3 Essential Stories You Need On Your Website To Attract Customers, Judy Carter | 04 Nov 2016 | 00:32:48 | |
Funny lady, Judy Carter, brings humor into storytelling. She shares the 3 essential stories you need on your website to attract customers. She'll have you laughing throughout this episode. ThinkLikeAJournalist.com | |||
| TBJA 335 Make Success And Prosperity A Habit, Ellen Rogin | 02 Nov 2016 | 00:36:58 | |
Find out how to Make Success And Prosperity A Habit. Certified Financial Planner, Ellen Rogin, shares her top tips for creating wealth and happiness in your life. ThinkLikeAJournalist.com | |||
| TBJA 334 Adventures Of A Serial Entrepreneur: Starting & Growing A Business In The Same Industry, Nellie Akalp | 31 Oct 2016 | 00:26:21 | |
She started a business with just $100 and eight years later sold it for $20 million. Then she started another company. Nellie Akalp shares her top tips on starting & growing a business in the same industry. ThinkLikeAJournalist.com | |||
| TBJA 333 How To Overcome Adversity And Push Through To Success, Chris M. Harris | 28 Oct 2016 | 00:28:25 | |
Successful entrepreneurs must learn how to overcome adversity and push through to success. Chris M. Harris grew his first business to over a million in just 3 years. Hear his top tips for winning in entrepreneurship. ThinkLikeAJournalist.com
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| TBJA 332 How To Do YouTube And Gmail Advertising, Eric Siu | 26 Oct 2016 | 00:23:35 | |
Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with Fortune 500 companies such as Salesforce and Intuit to help scale their revenues using a combination of SEO and advertising strategies. ThinkLikeAJournalist.com | |||
| TBJA 331 How To Create Kick-Ass Marketing Content Using The Power of Improv, Kathy Klotz-Guest | 24 Oct 2016 | 00:21:01 | |
Kathy Klotz-Guest, MA, MBA, MLA, is a business storytelling strategist, author, speaker, and funny lady. Founder of Keeping it Human, her mission is to help organizations turn jargon-monoxide into compelling business stories, abolish boring marketing, and uncover boldly creative ideas for marketing content, products, branding and more. She calls them idea orgasms! ThinkLikeAJournalist.com | |||
| TBJA 330 5 Ways To Maximize Your Entrepreneurial Time, Damon Brown | 21 Oct 2016 | 00:33:50 | |
Entrepreneurs can run short on time as they try to juggle many projects and wear many hats. Journalist and entrepreneur, Damon Brown, shares 5 ways to maximize your entrepreneurial time. ThinkLikeAJournalist.com | |||
| TBJA 329 Pump Up Your LinkedIn Profile With Storytelling, Donna Serdula | 19 Oct 2016 | 00:29:08 | |
Are you using your LinkedIn Profile to tell a story about you? Donna Serdula created the LinkedIn profile methodology that she teaches through her company LinkedIn-Makeover.com Find out how to Pump up your LinkedIn profile with storytelling. | |||
| TBJA 328 How To Get The Most Mileage From Every Piece Of Content You Create, Salma Jafri | 17 Oct 2016 | 00:33:35 | |
Salma Jafri shows us how we can be the media. She gives the formula for crafting your own successful videos to build an online audience. Hear her 5 tips for building your brand with video. ThinkLikeAJournalist.com | |||
| TBJA 430 How We Generate a $22:1 ROI Promoting Content to a Cold Audience, Daniel Daines-Hutt | 09 Jan 2019 | 00:32:07 | |
Hear from marketer, Daniel Daines-Hutt, on how he's killing it on Facebook by generating a $22:1 ROI promoting content to a cold audience. Find out what he's doing to get these results! ThinkLikeAJournalist.com | |||
| TBJA 327 The Freedom Formula For Scaling Your Online Business, Yuri Elkaim | 14 Oct 2016 | 00:30:54 | |
Find out the formula for scaling your online business. Yuri Elkaim shares how this formula 4W + O + P + F9 can make your business grow. ThinkLikeAJournalist.com | |||
| TBJA 326 How To Build A Viral Marketing Campaign, Mark Fidelman | 12 Oct 2016 | 00:36:34 | |
A 5-Step plan to build a viral marketing campaign. Mark Fidelman shares his top tips. Plus, how to find the right influencers and which emotions evoke the most sharing. ThinkLikeAJournalist.com | |||
| TBJA 325 How To Create An Orgasmically Joyful Life & Business, Melissa Dawn | 10 Oct 2016 | 00:21:05 | |
Everyone wants a joyful life & business. Melissa Dawn says it can be "orgasmically" joyful. She shares how you can create a life and business you love. ThinkLikeAJournalist.com | |||
| TBJA 324 Joint Venture Partnerships To Build Authority And Grow Your Business, Cloris Kylie | 07 Oct 2016 | 00:28:38 | |
Joint venture partnerships to build authority and grow your business. Collaboration is key to a thriving business. Cloris Kylie shares the steps to creating amazing mutually beneficial partnerships. ThinkLikeAJournalist.com | |||
| TBJA 323 How To Not To Be Boring With Storytelling, Gary Ware | 05 Oct 2016 | 00:34:29 | |
Storytelling is important to every business but one of the most vital things is to learn how not to be boring with storytelling. Chief Play Officer, Gary Ware shares his top tips. ThinkLikeAJournalist.com | |||
| TBJA 322 How To Evaluate Content Marketing ROI, Dave Chaffey | 03 Oct 2016 | 00:19:03 | |
It's not enough to just create content, you have to have a strategic distribution plan and a way to measure it. Dave Chaffey shares how to evaluate content marketing ROI. ThinkLikeAJournalist.com | |||
| TBJA 321 How Writing Without Bullshit Can Boost Your Career, Josh Bernoff | 30 Sep 2016 | 00:30:08 | |
How writing without bullshit can boost your career. You can literally write your way to the top if you cut the BS and deliver a clear, compelling, and concise message. Learn how to do it from author, Josh Bernoff. ThinkLikeAJournalist.com | |||
| TBJA 320 How To Turn The Ordinary Into The Extraordinary, Mark Sanborn | 28 Sep 2016 | 00:23:54 | |
Who is Fred and what is the Fred Factor? Why it's important to your business. Plus, author, Mark Sanborn, shares how you turn the ordinary into the extraordinary. ThinkLikeAJournalist.com | |||
| TBJA 319 How To Succeed In Your Startup, Steve Strauss | 26 Sep 2016 | 00:32:12 | |
Every entrepreneur wants to know how to grow their startup. Small business columnist, Steve Strauss, shares what makes companies thrive. ThinkLikeAJournalist.com | |||
| TBJA 318 Defy Marketplace Gravity: 5 Strategies To Succeed No Matter What The Economy Does, Meridith Elliott Powell | 23 Sep 2016 | 00:23:38 | |
Defy Marketplace Gravity. You can succeed in any economy. Learn five strategies to thrive from Meridith Elliott Powell. Plus, the top two reasons people don't buy from you. ThinkLikeAJournalist.com | |||
| TBJA 429 Mastering Social Media for Audience Development and Growth, Winnie Sun | 12 Sep 2018 | 00:24:28 | |
With so many different social media platforms, how can your team keep up to stay connected with clients and consumers? Learn how Winnie Sun used social media & PR to attract clients to her financial firm. ThinkLikeAJournalist.com | |||
| TBJA 317 The 3 Steps To Thought Leadership For CEOs & Executives, Karen Leland | 21 Sep 2016 | 00:23:06 | |
The 3 steps to thought leadership for CEOs & executives. Why founders and executives must be thought leaders and tell their own story. Karen Leland shares her top tips. ThinkLikeAJournalist.com | |||
| TBJA 316 How To Give Yourself Permission To Achieve Your Goals, W.T. & Pamela Hamilton | 19 Sep 2016 | 00:25:22 | |
How to give yourself permission to achieve your goals. Seems like a no-brainer but for some, this is what's holding them back from ultimate success. Authors, W.T. & Pamela Hamilton share their top insights. ThinkLikeAJournalist.com | |||
| TBJA 315 Why Context Is Digital Content's Next Frontier, Rebecca Lieb | 16 Sep 2016 | 00:23:49 | |
How context makes marketing come to life in the online and offline world. Brands can now target consumers using hyper-personalized marketing to enhance the customer journey. Research analyst, Rebecca Lieb, shares new research and key insights. ThinkLikeAJournalist.com | |||
| TBJA 314 How He Built A $5.5 Million Dollar Business Coaching Company, Karl Bryan | 14 Sep 2016 | 00:29:41 | |
He built a $5.5 million dollar business coaching company. Karl Bryan shares how he did it and how you can too. ThinkLikeAJournalist.com | |||
| TBJA 313 Frantrapreneur vs Entrepreneur: How To Be Successful In The Franchise Industry, Melissa Woods | 12 Sep 2016 | 00:33:36 | |
What are the differences and similarities of Frantrapreneur vs Entrepreneur? How to be successful at both. Executive coach and business strategist, Melissa Woods share her success story and top tips. ThinkLikeAJournalist.com | |||
| TBJA 312 Marketing From The Inside Out: Shaping Your Brand For Success, Wendy Maynard | 09 Sep 2016 | 00:30:24 | |
Learn to build a strong brand from the inside out. Wendy Maynard shares the process for building your mission, values, and vision using one action word and four core values. Be prepared to make your brand memorable with these key tips. ThinkLikeAJournalist.com | |||
| TBJA 311 6 Characteristics Of A Story: How To Tell Real Stories From Other Narratives, Paul Smith | 07 Sep 2016 | 00:33:08 | |
Storytelling has become buzz word in marketing. A good story is one of the best ways to share your brand message but how do you know if you're really telling a story. Learn 6 Characteristics Of A Story from Paul Smith. ThinkLikeAJournalist.com | |||
| TBJA 310 Which Social Media Platforms Should Your Brand Use? Guest, Clair Kim | 05 Sep 2016 | 00:20:50 | |
Which social media platforms should your brand use? Clair Kim shares her "LATCH" strategy to help you determine which social media networks your brand should use. ThinkLikeAJournalist.com | |||
| TBJA 309 Social Media Marketing 101: Graphics Are More Than Just Assets, Stefanie Cash | 02 Sep 2016 | 00:33:40 | |
Graphic artist, Stefanie Cash, says nothing is worse than improperly sized graphics. This episode is back to the basics to learn social media 101: graphics are more than just assets. Learn pro tips to designing awesome graphics. ThinkLikeAJournalist.com | |||
| TBJA 308 How To Identify Content Your Audience Wants And Then Dive In Head First, Grant Gurewitz | 31 Aug 2016 | 00:28:02 | |
How to identify content your audience wants. Grant Gurewitz works for Zillow Group providing content for real estate agents. Hear how his strategy for finding the content that keeps audiences engaged. ThinkLikeAJournalist.com | |||
| TBJA 428 Crisis Management: How to be Proactive Instead of Reactive | 29 Aug 2018 | 00:23:51 | |
Crisis management plans are often overlooked or underdeveloped until a real crisis happens. Find out from crisis management experts, Bob May and Steve Albrecht, how to handle and create a strategy that works to protect you, your company and employees. | |||
| TBJA 307 How To Hire A Virtual Assistant To Help You Build Your Business, Kate Tilton | 29 Aug 2016 | 00:30:33 | |
Overwhelmed with running your business by yourself? Find out how a to hire a virtual assistant. VA, Kate Tilton, shares what you should look for and how to effectively work with a VA. ThinkLikeAJournalist.com | |||
| TBJA 306 Making Your Youtube Videos A Success, Greg Jarboe | 26 Aug 2016 | 00:37:06 | |
Making your youtube videos a success. Greg Jarboe, co-founder of SEO-PR shares his top tips that have brought him huge success with video marketing. Learn how to make videos and get the views you want. ThinkLikeAJournalist.com | |||
| TBJA 305 How To Become A Digital Marketing Influencer, Daniel Knowlton | 24 Aug 2016 | 00:42:20 | |
Learn how to become a digital marketing influencer from a Top 100 Digital Marketing Influencer. Find out how Daniel Knowlton made the list and how you can too on The Brand Journalism Advantage Podcast at http://ThinkLikeAJournalist.com | |||
| TBJA 304 Making Your Website A Powerful Online Tool For Your Business, Raubi Perilli | 22 Aug 2016 | 00:26:56 | |
Your website has to be more than pretty. It must be a powerful online tool for your business. Hear how to simplify your website to get powerful results from Raubi Perilli. ThinkLikeAJournalist.com | |||
| TBJA 303 The 8 Stories You MUST Tell To Build An Epic Business, Valerie Khoo | 19 Aug 2016 | 00:38:51 | |
Every company = a Media company. If you’re not telling brand stories that impact consumers, you’ll run the risk of losing ground in your market. Valerie Khoo shares the eight stories you must tell. ThinkLikeAJournalist.com | |||
| TBJA 302 Creating Click-Worthy Content That Isn't Click-Bait, Aaron Orendorf | 17 Aug 2016 | 00:28:43 | |
If you're turning out content that has a good headline but isn't delivering, you'll quickly lose your audience. Learn 5 tips to make great click-worthy content from Aaron Orendorf a writer who has been published in numerous top publications. ThinkLikeAJournalist.com | |||
| TBJA 301 Don’t Do What’s Popular, Do What’s Best For Your Brand, Samantha Allen | 15 Aug 2016 | 00:25:08 | |
Why you might want to reconsider the social media platforms your brand is on. Social Media associate, Samantha Allen, shares insights from her social media job in transportation. In this episode: Don't Do What's Popular, Do What's Best For Your Brand. ThinkLikeAJournalist.com | |||
| TBJA 300 The Art Of Storytelling In Business: How To Promote Your Product Or Company To Media Outlets, Rakia Reynolds | 12 Aug 2016 | 00:29:28 | |
Want Media coverage? Then learn the art of storytelling in business and how to promote your product or company to the media. Learn strategies that work from Rakia Reynolds. ThinkLikeAJournalist.com | |||
| TBJA 299 How To Use Snapchat To Grow Your Business, Ted Rubin | 10 Aug 2016 | 00:26:01 | |
Snapchat is gaining a recognition as serious platform for brands but will it actually help your bottom line? It will depend on how you use the social media platform and what your goals are. Ted Rubin shares his key insights. | |||
| TBJA 298 Understanding Social Sharing and Analytics, Dustin W. Stout | 08 Aug 2016 | 00:25:15 | |
How effective are your social sharing buttons on your website? What kind of analytics are most important to pay attention to and how do you track them? Dustin W. Stout, shares insights on understanding social sharing & analytics. ThinkLikeAJournalist.com | |||
| TBJA 427 Why Your Business is Losing Money if You’re Not Automating it, Magnus Unemyr | 22 Aug 2018 | 00:25:04 | |
If you're not automating repetitive business tasks you are losing money because you're doing manually what could and should be done via automation. Magnus Unemyr shares why automation is key to succeeding in business. ThinkLikeAJournalist.com | |||
| TBJA 297 Breaking Procrastination: Learning To Take Action, Rory Vaden | 05 Aug 2016 | 00:30:27 | |
How to break your procrastination habit and learn to procrastinate on purpose for certain things so that you can get the significant tasks handled. Coach and author, Rory Vaden, shows us how to get a Return On Time Invested. ThinkLikeAJournalist.com | |||
| TBJA 296 Leverage New Marketing Channels & Avoid Costly Mistakes, Mike (Michal) Sadowski | 03 Aug 2016 | 00:34:21 | |
How to leverage new marketing channels while avoiding mistakes that cost your company a ton of money. Insights from a journey to a 1000 customers and $1M in annual revenue. Michal (Mike) Sadowski is key insights from a journey to a 1000 customers and $1M in annual revenue.ThinkLikeAJournalist.com | |||
| TBJA 295 Why Social Media Made Sales Cool Again, Mick Griffin | 01 Aug 2016 | 00:43:25 | |
Why social media made sales cool again. Mick Griffin shares insights about social selling. Every month 40,000 people use a search phrase online that could help increase revenue for your brand. Find out what it is! ThinkLikeAJournalist.com | |||