The Brand Burger Podcast - Braeden Matson

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https://www.linkedin.com/in/braeden-matson/
18 shares
https://www.linkedin.com/in/braeden-matson-jones/
6 shares
https://www.linkedin.com/in/officialjohnjames/
1 share

https://www.growthquotient.com/
11 shares
https://www.storybookmarketing.io/
5 shares

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Ep. 19 | An Academic & Fractional Marketing Leader Drop GOLD | Cause & Effect, Marketing Measurement, ROI & What Business Leaders MUST Know | Auke Hunneman & Christian Hollums

Thursday, January 9, 2025 • Duration 56:55

In this episode, I give the mic to Auke Hunneman & Christian Hollums; two incredibly smart and experienced individuals.

As a marketing and business leader, this conversation is one of the most important things you'll listen to this year.

We cover:

Why Philosophy is relevant to marketing (it really, really is) First vs third person perspectives in business & customer centrism The mechanistic worldview and what this means for ROI and competitive advantage Understanding complex systems and the implications for business & marketing Causality deep dive Why intuition matters Bridging the gap between theory and practice

My Guests:

Auke Hunneman

https://www.linkedin.com/in/aukehunneman/

Christian Hollums

https://www.linkedin.com/in/christian-hollums-a9544320a/

Give me a shout:

W: https://www.growthquotient.com/

LI: https://www.linkedin.com/in/braeden-matson/

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Ep. 18 | How to Fix a Big CAC | Why Your CAC Is Increasing | How to Diagnosis CAC Problems | Ad Fraud, ROI, CapEx. And OpEx

Thursday, January 2, 2025 • Duration 40:43

In this episode, I go deep on CAC. Why it's high and what to do about it step by step. I also talk through ROI, the difference between a Cap.Ex and OpEx and how to think about these two in the marketing context.

Give me a shout:

W: https://www.growthquotient.com/

LI: https://www.linkedin.com/in/braeden-matson/

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Ep. 9 | How to Make Outbound Sales Work Better from a Marketing Perspective | The Pitfalls of Siloed GTM | How Marketing Strategy Works with Sales

Tuesday, September 24, 2024 • Duration 19:18

Outbound sales should be part of a unified strategy that includes marketing.

In this episode, we cover:

How outbound usually works
How outbound is part of targeting
How segmentation should happen in the real world and marketing/sales alignment
+more

Be my guest on the pod!

Connect: https://www.linkedin.com/in/braeden-matson/

https://www.storybookmarketing.io/

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Ep. 8 | The Straight Dope On Digital/Performance Marketing Agencies | Red Flags And Green Flags | What To Look For When Hiring A Marketing Agency

Friday, September 6, 2024 • Duration 44:02

Connect with me: https://www.linkedin.com/in/braeden-matson-jones/

I've been in a lot of agencies, and most suck.

In this episode, I give you an inside, "how the sausage is made" perspective on digital/performance marketing agencies.

Expect to hear:

How an agency works
Why agencies fail to deliver
Does size matter?
Red flags
Green flags

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Ep. 7 | Creating Demand With Price?! | What Market Demand Is | Necessary Vs. Sufficient In The Context Of Price & Demand | Price Elasticity

Wednesday, August 28, 2024 • Duration 15:41

Connect with me: https://www.linkedin.com/in/braeden-matson-jones/

There is a secret way to do demand gen that no one is talking about: lower your prices.

I'm kind of serious, in that 𝗶𝗳 the parameters by which you define market demand include "what consumers in a market are willing to pay for a specific good in a specific market", then yes, you can create demand by lowering prices.

However, the problem here is that if I don't want or need something, lowering the prices will not influence my purchase behaviour.

For example, I'd like a new TV, but my current one is fine and I don't use it that much anyway. Now, Best Buy could lower their prices enough that I'd be a fool not to buy one, but in this case, the lower price 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗲𝗱 demand that was already there in my own head.

Best Buy could lower their prices on KitchenAid mixers to $10, and I still wouldn't buy one.

So, it seems to follow that lower pricing is neither a necessary 𝗻𝗼𝗿 sufficient condition for creating demand, but rather that it "can", technically speaking.

This totally changes if you remove the price from a standard definition of market demand, but I'm not suggesting we do that.

It's just interesting, to me at least. Also, it's kind of silly anyway because lowering your prices is almost always an absolutely terrible idea. There are exceptions every rule (see: pricing elasticity, among other things).

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Ep. 6 | Everything Market Segmentation | Pitfalls & What NOT to Do

Thursday, August 22, 2024 • Duration 20:40

Mmmmmmmm, pie. Pie slices. More specifically, segmentation. What is it?

Expect to hear the main places where brands go wrong here and how to avoid these mistakes. We also touch on the criticism of segmentation as a practice.

Connect with me: https://www.linkedin.com/in/braeden-matson-jones/

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Thursday, August 22, 2024 • Duration 45:55

Oof—the big one. So hot right now.

Positioning.

Expect to hear:

What positioning is
The difference between brand positioning and product/segment positioning
My favourite positioning framework
How to do it in practice

Connect with me: https://www.linkedin.com/in/braeden-matson-jones/

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Ep. 4 | How to Measure Brand Marketing's Impact for FREE

Thursday, August 22, 2024 • Duration 16:16

Brand marketing is hard to measure, but so is almost everything that's effective.

In this episode, expect to learn how to measure brand marketing without any added funds & nothing added to your tech stack.

Connect with me: https://www.linkedin.com/in/braeden-matson-jones/

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Ep. 3 | How B2B Buying ACTUALLY Works Based On Data | Brand, 95:5 Rule, Mental Availability & Short vs. Long

Episode 2

Saturday, July 20, 2024 • Duration 30:38

Understand how the B2B buying process actually works, the giant implications of the 95:5 rule and Bain / Google's research into B2B buying.

Ep. 2 | Why ROI is Often The Wrong Measure & How to Measure Brand

Wednesday, July 17, 2024 • Duration 17:59

ROI's impact and the measure of ROI are different things. This confusion I believe is singlehandedly ruining many business'.

In this episode, we discuss the difference & how to measure brand marketing.

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The Brand Burger Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Brand Burger Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn7

Other2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn7

Other2