The Brand Builder's Playbook – Details, episodes & analysis

In a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder’s Playbook is your guide to what actually works. In partnership with the team at BERA.ai, Jim Stengel, along with co-host Ryan Barker (Founder of BERA.ai), will explore how today’s top marketers are building resilient, revenue-driving brands—and how they’re reimagining the playbook in an era of AI, shifting consumer expectations, and constant disruption.

This 8-part series features co-host appearances from Lindsey Wehking (Nonfiction Research) and Cait Lamberton (Wharton School), as well as unfiltered conversations with senior marketing leaders behind some of the world’s most iconic brands. So if you’re tired of vague advice and want to know how great brands are actually built in 2025 and beyond—this is your playbook.

Brought to you by BERA.ai and vYve Productions.