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Explore every episode of the podcast The Bootstrapped Founder

Dive into the complete episode list for The Bootstrapped Founder. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
345: Scrape or Be Scraped06 Sep 202400:20:03

Welcome to the weird world of web scraping in the AI age, where founders have to protect their data from hungry AI companies but also need to collect information from all kinds of (not so) public APIs.

Today, I dive into a particularly confusing situation I am in with Podscan when it comes to scraping and keeping the web free and open.

This episode is sponsored by Podscan.fm

The blog post: https://thebootstrappedfounder.com/crawl-or-be-crawled/

The podcast episode: https://tbf.fm/episodes/345-scrape-or-be-scraped


Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw


344: Andrew Davies — The Power of a Merchant of Record28 Aug 202400:42:40

Andrew Davies (@andjdavies) runs marketing for Paddle, the payment provider that powers several of my businesses. They also recently ran an AI launchpad accelerator, which massively impacted the trajectory of my business, Podscan. It's about time we chat more about money on the pod.

Today, I get to talk to Andrew about all things payment, why a Merchant of Record is something way too few bootstrappers leverage, and what the future holds for online payments.

This episode is sponsored by Podscan.fm

The blog post: https://thebootstrappedfounder.com/andrew-davies-the-power-of-a-merchant-of-record/

The podcast episode: https://tbf.fm/episodes/343-andrew-davies-the-power-of-a-merchant-of-record


Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw


335: Tipping Over12 Jul 202400:16:37

These last weeks have been a bit much.

What do they say? “Take a break before the break takes you?”

Well, I got quite close to that this week.

This episode is sponsored by Podscan.fm

The blog post: https://thebootstrappedfounder.com/tipping-over/

The podcast episode: https://tbf.fm/episodes/355-tipping-over


Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw


245: Take a Break25 Aug 202300:25:35

Instead of writing a lengthy article this week, I pointed my iPhone at my face, clipped on a wireless mic, put the puppy in the background of the shot, and hit record. I share my thoughts about forcing yourself to take breaks, even when you feel like you shouldn’t. I dive into the times in my life when that sentiment caused me massive mental health issues, and I point out a few misconceptions that contributed to that self-delusion.

If you’re having trouble taking breaks, this is for you.


And if you’re good at taking breaks, please tell me how to do it ;)


Here’s my “take the break or the break takes you” moment.


The blog post: https://thebootstrappedfounder.com/take-a-break/

The podcast episode: https://share.transistor.fm/s/218285c3

The video: https://youtu.be/lmPE0ZT37L8

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Acquire.com


244: Emmet Gibney — Referred Into the Role of CEO23 Aug 202300:58:10

Emmet Gibney truly walked the path less taken. Today, you'll hear about an extraordinary journey from customer support to interim CEO of Rewardful. You'll gain insights into how Emmett skillfully braved the transition following the company's acquisition by a private equity group. This episode will acquaint you with the power of referral and affiliate programs, and how they can provide the much-needed edge to entrepreneurs in their quest for growth.

This conversation with Emmett is a goldmine of subject-matter expert insights. We discuss the lucky turn of events that propelled him to the position of interim CEO at Rewardful, and his role in the growth trajectory of the SaaS Group. You'll learn about the intricate management processes this Private Equity company has woven for its portfolio companies. Understand the distinction between customer referral programs and affiliate marketing programs, and the art of setting them up. Emmett's experiences serve as a testament to the potential personal growth and career trajectory that can be achieved by working your way up — or being referred, as we find out.

We also delve deep into the art of building successful referral and affiliate systems. Listen to the success stories of two indie hackers and explore the strategies to build trust with affiliates and identify the right people for your affiliate system. Embrace the wisdom of the long-standing community members and learn how to attract the right newcomers to your work. This episode is not just about strategies but also about the nuances of human relationships in business – a true masterclass for entrepreneurs and those in the SaaS industry.


00:00:00 Journey to Interim CEO at Rewardful
00:11:47 Transitioning to Private Equity
00:22:16 Referral and Affiliate Programs for SaaS Businesses
00:35:41 Building Affiliate Systems for SaaS Businesses
00:39:11 Finding and Building Affiliate Partnerships
00:44:43 Community-Centric Approach in Business


Emmet on Twitter: https://twitter.com/emmetgibney

The blog post: https://thebootstrappedfounder.com/emmet-gibney-referred-into-the-role-of-ceo/

The podcast episode: https://share.transistor.fm/s/a68eab7b

The video: https://youtu.be/FpymMil-3Ks

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


This episode is sponsored by Acquire.com

  • (00:00) - Journey to Interim CEO at Rewardful
  • (11:47) - Transitioning to Private Equity
  • (22:16) - Referral and Affiliate Programs for SaaS Businesses
  • (35:41) - Building Affiliate Systems for SaaS Businesses
  • (39:11) - Finding and Building Affiliate Partnerships
  • (44:43) - Community-Centric Approach in Business
243: Bootstrapped SaaS Exit Planning18 Aug 202300:26:30

Get ready to unlock the secret to enhancing your business's value — whether you plan to sell or not. This episode will guide you through the concept of sellability and its crucial role in your business. Inspired by a riveting conversation with Kevin McArdle, a seasoned investor who shared valuable insights from his SaaS business acquisition experience, and the wisdom of John Warrillow's book, Built to Sell, I illuminate good business practices that can boost your business's sellability and value.

But it doesn't stop there. I'll equip you with practical strategies for exit planning that will make your business not only sellable but also ready for a smooth transition. Ready to build a sellable business?

00:00:00 The Importance of Sellability in Business
00:09:00 Practical Tips for Exit Planning
00:17:18 Assessing Alignment and Exit Planning

The blog post: https://thebootstrappedfounder.com/bootstrapped-saas-exit-planning/

The podcast episode: https://share.transistor.fm/s/c4d259eb

The video: https://youtu.be/9cqVjugSsAs

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Acquire.com


  • (00:00) - The Importance of Sellability in Business
  • (09:00) - Practical Tips for Exit Planning
  • (17:18) - Assessing Alignment and Exit Planning
242: Louis Pereira — When an Indie Hacker Strikes Gold16 Aug 202301:02:09

Ever wonder how to build a successful start-up from scratch? This week, I'm joined by Louis Pereira, an indie founder who has done just that. Creator of the successful audio transcription product, AudioPen, Louis sheds light on his journey and the calculated risks he took with pricing and subscriptions to validate demand early on. He's a firm believer in building and launching products in public, a practice that he believes played a critical role in growing his audience and gaining traction — and it paid off mightily.

This isn't just a conversation about entrepreneurial success; it's a deep dive into the inner workings of a product, from handling customer conversations to managing bug reports and feature requests. Enjoy the inside view of a successful business on the rise.

00:00:01 Indie Founder Discusses Building Successful Startup
00:10:30 Building Features and Handling Customer Conversations
00:18:38 Building Business Trust
00:26:38 Building in Public and Unexpected Success
00:38:36 "Hackathon Launch Strategies and Productivity Mindset"
00:43:55 The Value of Reading and Accessibility
00:53:41 The Impact of Writing Tools


Louis on Twitter: https://twitter.com/louispereira/
Louis' website: https://louispereira.xyz/
AudioPen: https://tbf.link/audiopen

The blog post: https://thebootstrappedfounder.com/louis-pereira-when-an-indie-hacker-strikes-gold/

The podcast episode: https://share.transistor.fm/s/ad81b535

The video: https://youtu.be/y0GbP43xtpo

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


This episode is sponsored by Acquire.com

  • (00:01) - Indie Founder Discusses Building Successful Startup
  • (10:30) - Building Features and Handling Customer Conversations
  • (18:38) - Building Business Trust
  • (26:38) - Building in Public and Unexpected Success
  • (38:36) - "Hackathon Launch Strategies and Productivity Mindset"
  • (43:55) - The Value of Reading and Accessibility
  • (53:41) - The Impact of Writing Tools
241: Human Creativity Amidst AI Dominance11 Aug 202300:09:49

Battle lines have been drawn. Human writers versus artificial intelligence - who will come out on top? I'm Arvid Kahl, your guide through the minefield of writing in a world where machines such as ChatGPT are generating content at a phenomenal rate. Can human authors still hold their own? Absolutely! Tune in as I reveal why the human touch and authenticity inherent in our content is irreplaceable, no matter how advanced AI becomes.


The blog post: https://thebootstrappedfounder.com/human-creativity-amidst-ai-dominance/

The podcast episode: https://share.transistor.fm/s/b3d424cc

The video: https://youtu.be/MqWEGSjnAlA

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Acquire.com


240: Danny Postma — An Indie Hacker's Business Evolution09 Aug 202301:04:37

Ever wondered how to handle the competitive world of AI products and copycats while running a global business? Well, you're in luck. This episode of The Bootstrapped Founder features a heart-to-heart with indie hacker and global entrepreneur, Danny Postma. Danny takes us behind the scenes of his entrepreneurial journey, sharing priceless insights on transitioning from a solopreneur to a team leader, cleverly leveraging SEO, and the fascinating world of domain acquisitions.

Picture this: You're living the digital nomad lifestyle, working across time zones while experiencing new cultures. How do you make it all work? Danny Postma gives us a peek into his life as a digital nomad, the cultural differences that affect his way of work, and how he deals with the 12-hour time difference with grace. Tune in for a thought-provoking discussion on the value of a good domain name and how it can be a game-changer for any business. Join us on this exciting journey and tap into the world of a successful global entrepreneur.


Danny on Twitter: https://twitter.com/dannypostmaa/

The blog post: https://thebootstrappedfounder.com/danny-postma-an-indie-hackers-business-evolution/

The podcast episode: https://share.transistor.fm/s/1fbba06a

The video: https://youtu.be/X36_7wRC_WI

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


This episode is sponsored by Acquire.com

  • (00:00) - Successful Global Business Building
  • (10:05) - Solopreneur to Team Building Transition
  • (17:09) - Dealing With Copycats in Business
  • (25:10) - Competition and Evolution of AI Products
  • (35:09) - Discovery of B2C and Acquisition Strategies
  • (38:59) - Importance of SEO for Indie Hackers
  • (50:12) - Building a Network, Avoiding Fame
  • (56:10) - Digital Life, Remote Work, Cultural Differences
239: Things That Kill The Village04 Aug 202300:12:24

We delve deep into the world of online communities, exploring their growth, evolution, and the disruptive elements that can lead to their downfall. Drawing compelling parallels with traditional villages, we seek to understand the role of trust, shared culture, and considerate interaction in these digital spaces.

We touch on the dynamics that can lead to the erosion of online communities, such as inconsiderate self-promotion and the mass influx of new members who lack a shared understanding of the community's values. Drawing inspiration from Immanuel Kant's teachings, we discuss how short-term gains can often lead to long-term reputation costs.

The podcast episode offers insights on how to contribute positively and build a reputation as a valued member of these virtual communities. It serves as a guide to navigating the complex dynamics of online spaces, focusing on their enrichment rather than erosion.

The blog post: https://thebootstrappedfounder.com/things-that-kill-the-village/

The podcast episode: https://share.transistor.fm/s/f317d6bb

The video: https://youtu.be/gakz2PeCYGY

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Acquire.com

238: Brian Sierakowski — Leading an Acquired Business02 Aug 202301:06:48

Ever found yourself stepping into a role that you never expected you'd be in? That’s what my guest, Brian Sierakowski, did when he took over as CEO of Bearmetrics, a company that he had not founded, but was handed over to him after an acquisition by a private equity firm. Entering an existing team, dealing with the weight of expectations, and managing an already functioning business with its own culture and values, Brian's journey is a roller coaster of challenges and learnings that he’s eager to share with you today.

Brian on Twitter: https://twitter.com/bsierakowski/

The blog post: https://thebootstrappedfounder.com/brian-sierakowski-leading-an-acquired-business/

The podcast episode: https://share.transistor.fm/s/2ec803d1

The video: https://youtu.be/XWjC4w_cD7g

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

This episode is sponsored by Acquire.com

  • (00:00) - From Indie Hacking to Acquired Businesses
  • (06:39) - Taking Over an Acquired Business Challenges
  • (12:09) - Improvements and Changes in the Business
  • (26:14) - Cancelling Subscriptions and Learning From Feedback
  • (34:33) - Managing Expectations in Public Settings
  • (42:24) - Career Transition Options and Considerations
  • (53:27) - Dual Perspective in Building a Business
  • (01:05:23) - Selling Your Business
237: Eventual Reciprocity28 Jul 202300:08:03

Learn about the power of eventual reciprocity and how it can benefit your business. Discover how giving without expecting anything in return can lead to long-term success, and find out how to strike the perfect balance between offering free content and monetizing your trade secrets. Don't miss out on this valuable lesson in entrepreneurship and audience building.


The blog post: https://thebootstrappedfounder.com/eventual-reciprocity/

The podcast episode: https://share.transistor.fm/s/bb7d24fb

The video: https://youtu.be/6T_fRdQukMo

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Acquire.com

236: Tony Dinh — Ups and Downs of an Indie Hacker Journey26 Jul 202301:05:22

Step into the world of Tony Dinh, an accomplished indie hacker famed for his ability to craft products with show-stopping aesthetics while keeping them public on Twitter. Tony, who holds the helm in the product design world, made waves with his browser extension, Blackmagic, and his unique pricing and revenue model approach. Our chat offers a deep dive into Tony's journey and his decision-making process during the Twitter API price increase, eventually leading to the sale of Blackmagic to HypeFury. His insights on product design and experiences as a front-end engineer are worth their weight in gold.

00:00:00 Introduction 

00:01:24 How do you get good at design? 

00:07:50 Working in enterprise businesses first. 

00:13:08 Selling as an indie hacker. 

00:18:18 How to complete the sale? 

00:23:02 Transitioning the ownership. 

00:28:31 Running into platform risk. 

00:34:13 The launch of the product. 

00:38:42 Do you have a process for internal documentation? 

00:47:22 How do you deal with clones? 

00:51:19 The importance of having a ProductHunt-compatible audience. 

00:55:39 What’s your current software portfolio like? 

01:01:09 What to do when you’re stuck? 

Tony on Twitter: https://twitter.com/tdinh_me

The blog post: https://thebootstrappedfounder.com/tony-dinh-ups-and-downs-of-an-indie-hacker-journey/

The podcast episode: https://share.transistor.fm/s/ee414120

The video: https://youtu.be/i99OHAacxbk

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


This episode is sponsored by Acquire.com! Go to http://try.acquire.com/arvid/ to get started with making sure you run a sellable business.

  • (00:00) - Introduction
  • (01:24) - How do you get good at design?
  • (07:50) - Working in enterprise businesses first.
  • (13:08) - Selling as an indie hacker.
  • (18:18) - How to complete the sale?
  • (23:02) - Transitioning the ownership.
  • (28:31) - Running into platform risk.
  • (34:13) - The launch of the product.
  • (38:42) - Do you have a process for internal documentation?
  • (47:22) - How do you deal with clones?
  • (51:19) - The importance of having a ProductHunt-compatible audience.
  • (55:39) - What’s your current software portfolio like?
  • (01:01:09) - What to do when you’re stuck?
334: Sincere, not Serious05 Jul 202400:16:39

Do you want to win the game or keep on playing?

Today, I'll dive into a mentality shift I experienced recently while building Podscan: how about I just get rid of all the "professional posturing?"

Here's to being sincere and not being too serious!

This episode is sponsored by Podscan.fm

The blog post :https://thebootstrappedfounder.com/sincere-not-serious/

The podcast episode: https://tbf.fm/episodes/334-sincere-not-serious


Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw


235: The Bad Kind of Attention21 Jul 202300:12:19

Here the three common pitfalls that can sabotage your efforts to build a Twitter audience: transactional interactions, focusing on “free,” and a tonal mismatch. Learn how chasing virality, relying on transactional attention, and curating a negative tone can all backfire in the long run. Find out what kind of attention you should be seeking to build lasting relationships with your followers and grow your personal brand.

The blog post: https://thebootstrappedfounder.com/the-bad-kind-of-attention/

The podcast episode: https://share.transistor.fm/s/74843be8

The video: https://youtu.be/BGVSA1-B4AU

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Acquire.com

234: Jason Cohen — Two Exits & Two Unicorns19 Jul 202301:04:59

Are you a bootstrapper who's never considered raising investment money? Or maybe you're a die-hard VC-funded growth hacker who can't imagine running a business without that extra cash infusion. Either way, Jason Cohen's journey from bootstrapping to raising millions will give you a fresh perspective on the funding debate.

Jason discusses his personal discovery of wanting a different journey with WP Engine, which led to raising money after two years of bootstrapping. We also uncover the importance of understanding your competitors instead of demonizing them, in order to develop a unique strategy for your own business.


Jason has seen and done a lot as a founder. No matter what stage of this journey you’re on, you will learn something today.

00:00:00 Introduction
00:01:27 Raising money for bootstrapped companies.
00:09:16 When is it bad to sell your business?
00:15:31 The problem with self-imposed ignorance.
00:19:11 Founder mental health issues
00:23:04 How to hire people who are better than you.
00:27:26 The importance of having a consistent strategy.
00:31:20 The reality distortion field of a software business.
00:34:59 Do you ever consider building a solopreneur business again?
00:40:37 Do you ever consider not being a founder anymore?
00:45:12 The value of building a public network.
00:54:12 The importance of building public.
01:01:03 The importance of social media.

Jason on Twitter: @asmartbear

The blog post: https://thebootstrappedfounder.com/jason-cohen-two-exits-two-unicorns/

The podcast episode: https://share.transistor.fm/s/b349aec5

The video: https://youtu.be/fMniLsLl5nc

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


This episode is sponsored by Acquire.com! Go to http://try.acquire.com/arvid/ to get started with making sure you run a sellable business.

  • (00:00) - Introduction
  • (01:27) - Raising money for bootstrapped companies.
  • (09:16) - When is it bad to sell your business?
  • (15:31) - The problem with self-imposed ignorance.
  • (19:11) - Founder mental health issues
  • (23:04) - How to hire people who are better than you.
  • (27:26) - The importance of having a consistent strategy.
  • (31:20) - The reality distortion field of a software business.
  • (34:59) - Do you ever consider building a solopreneur business again?
  • (40:37) - Do you ever consider not being a founder anymore?
  • (45:12) - The value of building a public network.
  • (54:12) - The importance of building public.
  • (01:01:03) - The importance of social media.
233: Entrepreneurship isn't genetic. It’s memetic.14 Jul 202300:15:05

Are entrepreneurs born or made? Find out as we explore the profound impact of nature and nurture on the development of an entrepreneurial spirit. Discover how family stories, socioeconomic status, and exposure to diverse narratives shape your perspectives and behaviors. Uncover what it takes to become a successful entrepreneur in the digital age.

The blog post: https://thebootstrappedfounder.com/entrepreneurship-isnt-genetic-its-memetic/

The podcast episode: https://share.transistor.fm/s/f85b818b

The video: https://youtu.be/vm4c4KQSKu0

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Acquire.com

232: Andrew McIntosh — First-Generation Entrepreneurs12 Jul 202300:57:43

Andrew McIntosh is a first-gen entrepreneur. And so am I. And we both needed help along the way. From building a sustainable and inclusive community for first-gen entrepreneurs to discussing the power of business coaching and growth mindset, you'll gain valuable insights into the world of entrepreneurship without a safety net. Learn from a successful underdog's story and get inspired to take your own entrepreneurial journey to the next level. No matter what your parents say.

Andrew on Twitter: https://twitter.com/andrew_drives

The blog post: https://thebootstrappedfounder.com/andrew-mcintosh-first-generation-entrepreneurs/

The podcast episode: https://share.transistor.fm/s/e49eaaa6

The video: https://youtu.be/Iez5Qcz6JOs

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


This episode is sponsored by Acquire.com! Go to http://try.acquire.com/arvid/ to get started with making sure you run a sellable business.

  • (00:00) - Introduction
  • (02:08) - Learning by doing by making mistakes.
  • (06:04) - The importance of having a support network.
  • (10:43) - Entrepreneurship is a rollercoaster.
  • (14:07) - Have you always been crazy or is this a new development?
  • (20:41) - Coaching vs. coaching.
  • (24:28) - Building a digital community that is asynchronous.
  • (28:19) - Community building and accountability in business.
  • (32:47) - Entrepreneurship starts with a community.
  • (37:35) - Share your wins and losses.
  • (42:20) - Entrepreneurship as a vehicle for freedom.
  • (49:35) - Getting people to the point where they graduate.
  • (52:41) - The importance of sharing your story and building a community.
231: Responding Fast to Customers — A Good Idea?07 Jul 202300:13:20

Are you responding to customer service requests as quickly as possible? You may think it's the best strategy, but this dedication comes at a hefty price. Today, I will share my experience with the pros and cons of super-quick customer service responses, the role of software tooling, and how to balance response speed with good business sense. Discover the layered approach to customer service that will help you have your speedy cake and eat it, too.

The blog post: https://thebootstrappedfounder.com/responding-fast-to-customers-a-good-idea/

The podcast episode: https://share.transistor.fm/s/5d404f4d

The video: https://youtu.be/J8qbNR3rz0w

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Acquire.com

  • (00:01) - Intro
  • (01:38) - Customer service response times
  • (03:42) - Proving that I’m the real deal
  • (05:13) - The importance of prioritizing customer service and productivity
  • (06:55) - How to embrace the bots
  • (09:32) - Don’t act like your bots are people
  • (11:12) - Optimizing for response speed
230: Moritz Dausinger — Serial Indie Entrepreneurship05 Jul 202301:07:46

Today, I’m talking to Moritz Dausinger, a serial indie hacker with several exits under his belt. Moritz most recently pivoted his software business Refiner after 18 months of trying to figure out a way forward. Well, now he’s found it. We will chat about figuring out how to structure sales, how and who to hire, and if he wants to sell this business again, for a third time.

Moritz on Twitter: https://twitter.com/mdausinger

The blog post: https://thebootstrappedfounder.com/moritz-dausinger-serial-indie-entrepreneurship/

The podcast episode: https://share.transistor.fm/s/215b9c09

The video: https://youtu.be/8jiwJZyMjEI

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


This episode is sponsored by Acquire.com

  • (00:00) - Introduction to today’s episode.
  • (03:04) - How did you get involved with the indie hackers podcast?
  • (10:11) - It’s never just about execution.
  • (16:40) - The importance of bootstrapping.
  • (20:16) - Getting funding for Refiner.
  • (24:47) - How to outsource your technical work.
  • (29:29) - How did you decide to sell your company?
  • (35:47) - The importance of building a good relationship with the seller.
  • (38:38) - Sharing your story in public.
  • (42:23) - The importance of sharing your story.
  • (47:50) - Bridging the gap between sales and customer service.
  • (51:56) - Pricing structure for dual models.
  • (57:43) - How expensive is it to run a database server?
  • (01:03:08) - What is the perfect sellable business?
229: Utility, Pricing, and Entrepreneurship30 Jun 202300:07:37

Are you struggling to find the balance between the utility of your product and its perceived value? Let’s explore the biggest misconception in entrepreneurship and discover how to create a high-utility business at the intersection of your fields of interest. Find out what Swiss Army knives have to do with it, too!

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/utility-pricing-and-entrepreneurship/

The podcast episode: https://share.transistor.fm/s/d8b22900

The video: https://youtu.be/G4KZWbYutEs

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


This episode is sponsored by Pinto Financial. Check out their demo at usepinto.com/learn

228: Kevin McArdle — The Man Who Changed My Life (and Could Change Yours)28 Jun 202300:59:25

Kevin McArdle bought my SaaS. For millions. And now, I get to talk to him about all things acquisition. In our chat, we discuss the importance of annual exit planning for startup founders, we explore the mindset and framework necessary for building a successful and sellable business, as well as the benefits of stepping outside of your normal workplace to think strategically. With practical advice and personal anecdotes, this conversation is a must-watch for any entrepreneur looking to achieve long-term success — and a big life-changing check at the end.


Kevin on Twitter: https://twitter.com/Kevin_McArdle

The blog post: https://thebootstrappedfounder.com/kevin-mcardle-the-man-who-changed-my-life-and-could-change-yours/

The podcast episode: https://share.transistor.fm/s/d938c4ce

The video: https://youtu.be/Wx0hEK0zNPU

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


227: Self-Censorship on Twitter23 Jun 202300:10:40

Join me on a thought-provoking journey as I explore the challenge of balancing authenticity and public opinion on social media. Discover the struggle faced by an entrepreneur and creator who wants to build a Twitter audience while staying true to themselves. Yours truly. I'll ask the tough question: how much of my "true self" should I reveal in the public domain?

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/self-censorship-on-twitter/

The podcast episode: https://share.transistor.fm/s/9216f800 

The video: https://youtu.be/6Hk5qbjXZJk

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


This episode is sponsored by Pinto Financial. Check out their demo at usepinto.com/learn


226: Paul Millerd — Walking The Pathless Path21 Jun 202300:52:45

Are you feeling burnt out or overwhelmed by societal expectations?

Today, I’m talking to Paul Millerd, author of “The Pathless Path.” We talk about hustle traps, the stories we tell ourselves about success, and our obsession with productivity. Learn how to connect with yourself, rediscover leisure as a positive force in your life, and find "the others."

Discover how to expand your horizons and find your own way in life, all while building and teaching in public.

Paul on Twitter: https://twitter.com/p_millerd/

The blog post: https://thebootstrappedfounder.com/paul-millerd-walking-the-pathless-path/

The podcast episode: https://share.transistor.fm/s/14e38471

The video: https://youtu.be/fqAN89v8DQ4

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


  • (00:00) - Introduction.
  • (00:52) - Finding the pathless path.
  • (07:04) - Taking action will lead to more action.
  • (11:01) - Goals and aspirations.
  • (17:08) - Leisure and Laziness.
  • (24:09) - Generosity and not focusing on numbers.
  • (27:57) - Why money doesn’t matter
  • (33:44) - How writing helped me make sense of life.
  • (38:28) - How to avoid bullshitting yourself.
  • (43:08) - How to live your life.
  • (50:34) - Finding Paul
333: Kitze — Juggling Projects, ADHD, and the Indie Hacker Lifestyle03 Jul 202400:45:16

@Kitze, a Serial indie hacker and entrepreneur, shares his journey through a landscape filled with multiple projects like Sizzy, a browser for developers, Benji, a productivity app, and a comprehensive full-stack video course.

Kitze opens up about how his ADHD diagnosis has shaped his work ethic and productivity, revealing the personal motivations behind creating tools like Benji. True indie hacker fashion: he built a tool that he needed for himself. And that kickstarted a lot of other things.

His candid anecdotes offer a rare glimpse into the life of a busy founder who constantly balances feature development, user experience design, and the demands of a growing user base.

00:00:00 Building Benji
00:03:42 Juggling Multiple Projects and Responsibilities
00:11:15 Founder's Dilemma
00:20:02 Navigating Founder-Investor Alignment
00:27:57 Marketing Strategies for Aspirational Products
00:33:41 Balancing Work-Life Priorities and Responsibilities

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/kitze-juggling-projects-adhd-and-the-indie-hacker-lifestyle/

The podcast episode: https://tbf.fm/episodes/333-kitze-juggling-projects-adhd-and-the-indie-hacker-lifestyle


You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

225: Twitter Teardowns: 3 Low Hanging Fruit to Massively Improve Your Twitter Presence16 Jun 202300:09:04

Discover how to make your Twitter profile a promise of a fruitful long-term relationship with your future followers. Today,. let’s explore the biggest misconceptions surrounding Twitter profiles and how optimizing your profile can turn visitors into followers. From the purpose of your profile to the importance of using real estate wisely, you’ll find the common mistakes people make and how you can avoid them.


My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/twitter-teardowns-3-low-hanging-fruit-to-massively-improve-your-twitter-presence/

The podcast episode: https://share.transistor.fm/s/20b5a449

The video: https://youtu.be/_Ia8dnuXOg8

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


This episode is sponsored by Pinto Financial. Check out their demo at usepinto.com/learn

224: Dr. Julie Gurner — Founder Mental Health 10114 Jun 202300:57:58

"Imposter syndrome isn’t just a moment of self-doubt — it’s all-encompassing. It prevents founders from taking action, from taking a risk in the first place."

This week, Dr. Julie Gurner shares with me how high performers combat the challenges founders commonly face. She’s a performance coach and Doctor of Psychology. We’ll talk about dealing with imposter syndrome, burnout, how to deal with the avalanche of advice on Twitter, and why it is so hard for founders to cope with stress.

The blog post: https://thebootstrappedfounder.com/dr-julie-gurner-founder-mental-health-101/

The podcast episode: https://share.transistor.fm/s/bb3e42ca

The video: https://youtu.be/RjIZ8g0sxZw

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

  • (00:00) - How common is Impostor Syndrome?
  • (02:42) - How social media can impact your business
  • (08:00) - Vulnerability is not just a means of sharing negative feedback
  • (13:33) - Diversity & Building in Public
  • (17:54) - How to avoid falling into the Impostor Syndrome
  • (22:35) - The importance of taking incremental steps
  • (26:29) - Optimizing your business
  • (32:18) - The importance of meditation
  • (37:15) - The importance of having a routine that you enjoy
  • (44:02) - The problem with the word "expertise"
  • (47:43) - The importance of confidence in entrepreneurship
  • (51:07) - Incorporating philosophy into your own life
223: How to Build in Public Without Revealing Too Much09 Jun 202300:16:10

Sharing your journey as an entrepreneur can be scary, but it's a great way to connect with your audience and demonstrate your expertise. Let's explore the difference between sharing business insights and trade secrets, and construct a Share/Don't Share list to help you decide what to share with your audience.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/how-to-build-in-public-without-revealing-too-much/

The podcast episode: https://share.transistor.fm/s/9ed43fa8

The video: https://youtu.be/iq_DetrM-DE

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


This episode is sponsored by Pinto Financial. Check out their demo at usepinto.com/learn


222: Joe Masilotti — Building in Public and Monetizing Open Source07 Jun 202300:58:39

Joe Masilotti is the founder of RailsDev —a reverse job board— and a Turbo Native consultant. In this conversation, we explore Joe Masilotti's philosophy on entrepreneurship and his focus on empowering software developers to find work. Joe's approach to monetizing Open Source is particularly interesting: he gives away his product for free with an eventual revenue share. We delve into the various marketing strategies that Joe uses for his different business ventures, including cold emailing, content marketing, and live coding.

The blog post: https://thebootstrappedfounder.com/joe-masilotti-building-in-public-and-monetizing-open-source

The podcast episode: https://share.transistor.fm/s/ebd473b8

The video: https://youtu.be/uxfUZ31QYGY

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


  • (00:00) - Introduction
  • (04:00) - B2B vs. B2C
  • (08:12) - How to monetize?
  • (14:24) - Reverse job boards
  • (19:27) - Coding in public.
  • (25:06) - Transparency
  • (32:23) - Monetizing open source projects
  • (37:57) - Selling the business
  • (44:48) - The ideal future
  • (49:25) - Overlap between marketing and cold email marketing
  • (56:30) - Building in public and empowering people
221: Why Entrepreneurs are Choosing 'Short-Lived Businesses' Over 'Forever Businesses02 Jun 202300:10:53

If you're an entrepreneur looking to start a digital business, you might be tempted to aim for a "forever business" right from the start. However, pursuing this approach can be dangerous. Today, you'll learn how to navigate the rapidly evolving landscape of digital entrepreneurship, build successful businesses that serve your customers and owners, and avoid the pitfalls of pursuing a "forever business" from day one.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/why-entrepreneurs-are-choosing-short-lived-businesses-over-forever-businesses

The podcast episode: https://share.transistor.fm/s/e1eb3929 

The video: https://youtu.be/lzYc5ArzTsw

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


This episode is sponsored by Pinto Financial. Check out their demo


220: Simon Høiberg — Building a SaaS That Works for You31 May 202300:57:21

In this episode, I interviewSimon Høiberg, an active software engineer, founder, and YouTuber. Simon shares his strategies for balancing his roles as a creator and maker, and discusses the importance of incorporating personal experience into his content. He also delves into the power of intrinsic motivation and joy in entrepreneurship, and how he gamifies his life to prioritize these elements. The conversation touches on topics such as productivity, mental health, team management, and burnout prevention.


Join me and Simon for an insightful conversation on entrepreneurship, content creation, and personal growth. Be inspired by Simon's passion for empowering entrepreneurs, and learn how you can incorporate joy and intrinsic motivation into your own entrepreneurial journey.


The blog post: https://thebootstrappedfounder.com/simon-hoiberg-building-a-saas-that-works-for-you

The podcast episode: https://share.transistor.fm/s/05f2d837

The video: https://youtu.be/U0cUsvxHtn0

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


  • (00:00) - On not burning out
  • (04:53) - Coding mindset for entrepreneurs
  • (09:38) - How to pick the right social media management tool.
  • (14:14) - THe power of community
  • (21:18) - What does a good lifetime deal look like?
  • (24:53) - Allow customers to leave your product.
  • (31:58) - The funnel and the web.
  • (37:24) - Sharing your journey and success.
  • (42:07) - How long does it take to build a youtube channel?
  • (45:38) - A day in the life of an entrepreneur without burning out.
  • (50:52) - The importance of having an empty calendar.
219: ∀𝑦∃𝑥 ≠ ∃𝑥∀𝑦: The Dangerous Misconception Founders Have About Their Market26 May 202300:08:17

Have you ever searched for the perfect resume to get hired? Or tried to create a product that appeals to everyone? This essay explores the logical fallacy of wishful reasoning and the importance of picking a niche. Discover why building a successful product means addressing a specific set of needs for a particular group of customers, and why a well-defined niche is the best place to start.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/the-dangerous-misconception-founders-have-about-their-market/

The podcast episode: https://share.transistor.fm/s/e22791e5

The video: https://youtu.be/jRc37k7I46s

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


This episode is sponsored by Pinto Financial. Check out their demo


218: Evelyn J. Starr — The Evolution of a Brand24 May 202300:49:49

Evelyn J. Starr is a brand-building expert. We talk about finding the right niche, having a community-centric long-term perspective, and how brands evolve —you might call it “grow up”— over time. Here’s Evelyn.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

Evelyn's Twitter: https://twitter.com/EvelynJStarr

The blog post: https://thebootstrappedfounder.com/evelyn-j-starr-the-evolution-of-a-brand/

The podcast episode: https://share.transistor.fm/s/69cc34f4

The video: https://youtu.be/CTKESAugLP8

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


  • (00:00) - What’s the biggest misconception about building brands?
  • (01:44) - Do other brands influence the perception of your brand?
  • (06:26) - What is the core of your business’s brand?
  • (10:11) - How to pick a niche that is just right.
  • (16:34) - What is too big of a niche to start a business?
  • (21:46) - The evolution of a brand over time.
  • (27:53) - What’s the difference between a serious brand and an adult brand?
  • (33:19) - Tips on how to find your fans.
  • (37:30) - The importance of having a differentiator in the space.
  • (40:26) - Most people want to help. Most of the time you’re going to get a yes.
  • (47:13) - The importance of being relatable to your audience.
217: The Flip Side: When Not to Build in Public19 May 202300:12:21

Building in public is a popular trend in entrepreneurship. However, it may not always be the best approach. Entrepreneurs should consider their personality traits, the nature of their business, and their competitive advantages before deciding whether to adopt this approach. Building in public is about generosity, transparency, and community, and can be a powerful way to gain customers' trust, build a brand, and grow a business if these values align with the business model and personal style — but not always.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/the-flip-side-when-not-to-build-in-public/

The podcast episode: https://share.transistor.fm/s/815ae514

The video: https://youtu.be/GoJB6ngrS1M

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


This episode is sponsored by Pinto Financial. Check out their demo


216: Jack Ellis — Taking on Google as a Bootstrapper17 May 202300:54:19

Today, I’m talking to Jack Ellis, the co-founder of Fathom Analytics, a privacy-conscious web analytics business that I personally use for all my web properties. The company that Jack co-founded with Paul Jarvis competes directly with Google on their linchpin advertising product. That’s a pretty high order. We chat about Jack's role in a growing successful software business and just how much he hesitates to go from coder to manager. We dive into choosing reliable dependencies to power an always-on SaaS business and how to deal with migrating customers from Google to Fathom.

Here’s a deep dive into a successful technical SaaS business. Here’s Jack Ellis.


Jack on Twitter: https://twitter.com/JackEllis

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/jack-ellis-taking-on-google-as-a-bootstrapper/

The podcast episode: https://share.transistor.fm/s/cda46335

The video: https://youtu.be/oGjrUs0JB8w

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


This interview is sponsored by Acquire.com

332: Beyond Small Bets — Embracing the Big Play28 Jun 202400:10:41

What happens when the 'small bets' strategy leads to a big win, and you're not prepared for it?

Well, you adapt! So that's what I'm working on this week: figuring out a way forward now that circumstances have shifted.

This episode is sponsored by Podscan.fm

The blog post: https://thebootstrappedfounder.com/beyond-small-bets-embracing-the-big-play/

The podcast episode: https://tbf.fm/episodes/332-beyond-small-bets-embracing-the-big-play


Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

215: In Pod We Trust: How Creators Can Best Juggle Credibility & Sponsored Content12 May 202300:12:25

People would rather sift through fake AI results than see yet another ad. Something is happening in advertising, and the creator economy is affected greatly.


The shift towards trust-based advertising is a wake-up call for founders and creators when crafting their marketing strategy, as honesty, integrity, and trust are now essential components of a successful approach to outreach.


Here are the steps that you need to take to keep up with this development.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/in-pod-we-trust-how-creators-can-best-juggle-credibility-and-sponsored-content/

The podcast episode: https://share.transistor.fm/s/7ff5761e

The video: https://youtu.be/AZFbKUSmq_I

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


This episode is sponsored by Pinto Financial. Check out their demo

214: Fatih Kadir Akın — Selling a Global Sticker Business09 May 202300:53:35

When Fatih started his sticker business Stikkernet, his peers asked him, “You’re a developer; why don’t you write this from scratch?” His response? “Why should I?”

Today, I'm talking to my dear old friend Fatih Kadir Akın — or fka for short. We discuss his unexpected journey of building a successful business out of a simple idea. Fatih shares his experience with building Stikkernet and how he grew his audience through community building. We chat about the challenges of logistics when shipping internationally and how Fatih found solutions that worked so well it lead to an exit.


My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/fatih-kadir-akin-selling-a-global-sticker-business/

The podcast episode: https://share.transistor.fm/s/155fff77

The video: https://youtu.be/ijU4vYrBDwo

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


This interview is sponsored by Acquire.com

  • (00:00) - Introduction
  • (02:51) - Stikkernet
  • (10:05) - How Fatih became a sticker expert in Turkey
  • (18:28) - The perfect product for community-based marketing.
  • (29:02) - Sticker Mule
  • (33:03) - What is developer relations?
  • (38:17) - Do you still get to code?
  • (41:52) - Community-building
  • (47:54) - The pressure of starting a business.
213: The Rubber Band Effect05 May 202300:07:56

What happens when we encounter something so novel that our minds can't fully comprehend it?  Today, let’s explore the "Rubber Band Effect" and how it impacts both journalists and entrepreneurs alike. Learn how to build products that fit seamlessly into your customers' workflows and how to effectively communicate the results your product can achieve, without overwhelming them with the complexity of the underlying technology.

The Ai researcher's video "The A.I. Dilemma": https://www.youtube.com/watch?v=xoVJKj8lcNQ


My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/the-rubber-band-effect/

The podcast episode: https://share.transistor.fm/s/ad970e30

The video: https://youtu.be/iHxd1iKI970

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


This episode is sponsored by Pinto Financial. Check out their demo

212: Dagobert Renouf — The Emotional Journey of Entrepreneurship03 May 202301:01:42

“As an entrepreneur, you need someone you’ve been through shit with already” — and that’s exactly why Dagobert and Lucie are the perfect power couple co-founders. I chatted with @dagobertrenouf about overcoming struggle, growing a business together, and dealing with the lack of motivation when things get complicated.

We discuss the power of Twitter and building an audience before creating a product. Dagobert shares his personal journey with Logology and how he lost motivation before finding inspiration from his Twitter community. He also talks about the importance of understanding customers' problems before building a product and how he plans to apply this lesson to Logology 2.


Hope you’re ready for an emotional journey of entrepreneurship.

 
My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/dagobert-renouf-the-emotional-journey-of-entrepreneurship/

The podcast episode: https://share.transistor.fm/s/2b57060d 

The video: https://youtu.be/4aOLgJC8CKU

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


This interview is sponsored by Acquire.com

211: Writing with a Nemesis: Using ChatGPT to Strengthen Your Arguments28 Apr 202300:09:36

Using ChatGPT as a writing partner helps strengthen arguments by acting as an editor, proofreader, and devil's advocate. It prompts the AI to provide counterpoints and can detect emotional subtext, highlight missing pieces of the argument, and suggest better examples. This adversarial writing approach with generative AI results in writing that is both in the author's voice and accessible to a wider readership.

00:00:14 Intro

00:01:33 ChatGPT as a writing buddy

00:03:13 Bias-busting with a Devil's Advocate

00:04:48 Other uses of ChatGPT

00:06:13 Fact-checking

00:07:22 Emotional arcs


My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/writing-with-a-nemesis-using-chatgpt-to-strengthen-your-arguments/

The podcast episode: https://share.transistor.fm/s/562c4b5f

The video: https://youtu.be/3Rk17om7crU

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


This episode is sponsored by Pinto Financial. Check out their demo

210: Dr. Sherry Walling — The Reality of Burnout for Entrepreneurs26 Apr 202300:54:46

Few people had an impact on my founder journey as Dr. Sherry Walling — and she didn't even know. But I got to tell her! We discussed burnout, imposter syndrome, and stress among founders. Sherry explained the need for mental health professionals who understand the unique challenges of entrepreneurship and shared that burnout is a diagnosable issue. 

While entrepreneurs have more control over their work, long hours and hustle culture can still lead to burnout. Her book, "The Entrepreneur's Guide to Keeping Your Shit Together," helped me during a period of burnout while selling my business. 

Now, you get to learn from her and her deeply actionable insights into founder psychology.

00:00:00 Introduction to Sherry Walling

00:03:13 Mental health in the entrepreneur community.

00:09:17 Do entrepreneurs have control over their destiny?

00:15:22 How do you find good mastermind groups?

00:21:52 Mental health is not always called mental health

00:28:20 Grief is the emotional reaction to loss

00:34:06 You can have relationships with people who don’t get it.

00:40:24 Mental health apps are not a replacement for therapy.

00:45:59 Why aren’t more people talking about mental health?


The WIRED article about mental health apps: https://www.wired.com/story/are-mental-health-apps-worth-trying/

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/dr-sherry-walling-the-reality-of-burnout-for-entrepreneurs/

The podcast episode: https://share.transistor.fm/s/dc436cce 

The video: https://youtu.be/hIwaExsScWk

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


This interview is sponsored by Acquire.com

209: MicroConf US '23 Recap — What Happens When 250 SaaS Founders Meet21 Apr 202300:48:36

This week, I got on my first post-COVID trip and headed to Denver, Colorado for MicroConf 2023.

It.

Was.

Awesome.

Unsurprisingly, being in the same room with 250 other bootstrapped SaaS founders is one of the nerdiest things you can do. And it was as enlightening as it was nerdy. I just arrived back home in Canada a few hours ago, so I took the opportunity to share my insights from the conference on my podcast. Enjoy!

00:00:14 Intro

00:02:26 What is MicroConf? 

00:08:42 STIR

00:11:21 The talks

00:16:34 The speaksessionsers

00:19:19 My session on mental health

00:25:43 Feeling isolated

00:28:31 How to start a conversation about your own experience.

00:34:37 Mental health as a founder is paramount.

00:37:25 MicroConf is more than just a conference

00:43:28 Things outside the conference hall

My MicroConf EU 2019 attendee talk: https://www.youtube.com/watch?v=TheiytjsZoY
MicroConf Connect: https://microconf.com/connect


My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/microconf-us-23-recap-what-happens-when-250-saas-founders-meet/

The podcast episode: https://share.transistor.fm/s/9d12dbc0

The video: https://youtu.be/8ty4NNbVnMo

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


This episode is sponsored by Pinto Financial. Check out their demo

208: Louis Nicholls — Growing Your Newsletter19 Apr 202300:51:17

When it comes to building an "owned audience," nothing beats an email list. Louis Nicholls is a newsletter expert, and he shared with me how to monetize a list, how to grow it reliably, and why cold emails are often done spectacularly wrong.

Louis will show you how to do email right.


00:00:00 Why did you choose to build SparkLoop?

00:05:23 Grow an audience, monetize a list

00:09:07 How do you maintain customer quality in a network?

00:14:55 Advice on how to cross-link your knowledge with other channels.

00:18:48 How much is too much in terms of "buying" subscribers?

00:21:59 What makes a newsletter word of mouth-worthy?

00:27:48 Struggling with self-promotion

00:31:51 What makes a good or a really bad cold email?

00:36:44 Why all cold emails look the same

00:42:57 Why a good message is never cold

00:48:57 Borrowed audiences always have risk

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/louis-nicholls-growing-your-newsletter/

The podcast episode: https://share.transistor.fm/s/8e4bcbf9

The video: https://youtu.be/FNolzZtXjLI

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


207: ChatGPT: Goldmine or Minefield for Indie Hackers?14 Apr 202300:19:44

ChatGPT is everywhere. But can we build businesses on it? What risks will we face? Let's dive into the future of entrepreneurship in a world where AI is ubiquitous.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/chatgpt-goldmine-or-minefield-for-indie-hackers/

The podcast episode: https://share.transistor.fm/s/efd69983

The video: https://youtu.be/J4eNi1uqxUI

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


This episode is sponsored by Pinto Financial. Check out their demo

206: Marie Poulin & Benjamin Borowski — Digital Permaculture12 Apr 202301:04:41

Marie and Ben are a power couple. Together, they run Notion Mastery, an intense workshop for people who want to use Notion professionally and productively. In our conversation, we'll dive into platform risk, building a sustainable educational business, how to work together as a couple, and why social media distribution matters a lot to educational founders. Enjoy!

00:00:00 What can we learn from permaculture?
00:04:55 How do you make it profitable?
00:10:57 Building an info product on top of a shifting platform?
00:13:28 How do you keep your courses relevant in the future?
00:19:14 Perfectionism is a huge problem
00:22:12 How do you speak to an audience that is so diverse?
00:27:33 Are you a user or are you a builder?
00:29:52 Channels that have worked the best.
00:33:55 Partnerships
00:37:16 How to build a business with yout partner.
00:43:08 What is needed to keep a long-term event like this running?
00:46:34 The breathing business

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/marie-poulin-benjamin-borowski-digital-permaculture/

The podcast episode: https://share.transistor.fm/s/faf48b60

The video: https://youtu.be/Dr0Uty8heyo

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/

331: Geoff Roberts — Playing the Long Game26 Jun 202400:35:37

Geoff Roberts (@GeoffTRoberts) is the co-founder of Outseta, and he's halfway there, 7 years in. Outseta —the SaaS starter kit and the business behind it— is built and operated on a multi-decade timeline, and it's not been easy to achieve profitability. Geoff shares the ups and downs of a long and painful story; what it means to think and operate both in the here and now as well as focusing on the birds-eye view when it comes to bootstrapping a SaaS business.

We also dive into Outseta's choose-your-won adventure compensation model: a full-time salary of $210,000 for everyone with massive flexibility and choice.

Enjoy this conversation with a veteran of self-funded software.

00:00:00 Building a Platform for SaaS Businesses
00:11:39 The Journey of Building Outsetta
00:17:47 Founding Team Alignment and Bootstrapping
00:26:01 Revolutionizing Compensation and Company Culture

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/geoff-roberts-playing-the-long-game/

The podcast episode: https://tbf.fm/episodes/333-geoff-roberts-playing-the-long-game


You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

205: Artificial Scarcity Damages the Creator Economy07 Apr 202300:15:10

Artificial scarcity, a marketing tactic that fosters urgency in customers, can lead to short-term financial gains but raises ethical concerns and negative consequences in the creator economy. Drawbacks include damaging relationships, promoting impulsive purchases, and exacerbating global inequality. While there are exceptions, such as outcome-oriented communities and front-loading financial gains, adopting an abundance mindset and cultivating genuine relationships is a more sustainable long-term strategy in the digital realm.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/artificial-scarcity-damages-the-creator-economy/

The podcast episode: https://share.transistor.fm/s/37d137db

The video: https://youtu.be/0ypM30tG1Mg

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


This episode is sponsored by Pinto Financial. Check out their demo

204: Josh Spector — Saying Less and Making More05 Apr 202300:59:56

Most of Josh Spector's newsletter issues are just a few sentences. Sometimes, just a link. And still, advertisers and readers alike flock to Josh's emails. In our conversation, you will learn why brevity is so attractive, how to make sure you're telling the right stories to the right people, and how to build systems that keep people coming back for more.

00:00:00 How to think about scarcity

00:04:16 Josh's newsletter(s)

00:08:49 Ads that feel less like ads

00:12:21 Why you need to know what you want to sell

00:16:20 How Josh got started

00:22:02 Advertising is just another way for people to connect

00:26:32 Maintain and improve the quality of your audience

00:30:51 How to get people to subscribe to your newsletter

00:34:54 Why you need to shorten your email newsletter

00:39:28 How to use video as part of your content strategy

00:48:12 Empathy with the needs of your audience

00:51:31 Helping your reader

00:57:16 Having an audience centric approach to business


My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/josh-spector-saying-less-and-making-more/

The podcast episode: https://share.transistor.fm/s/6bbf0f6e

The video: https://youtu.be/AND8f7I_Tr0

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


Find me on Twitter: https://twitter.com/arvidkahl/


Sponsored by Acquire.com.

Bonus: Arvid on "First Class Founders" by Yong-Soo Chung03 Apr 202300:36:18

This is probably the most concentrated and well-produced podcast I've been on in a long while. And I want to share it with you here today as a bonus episode.

Kudos to @YongSooChung for putting his money where his mic is. He spent a lot of time, money, and energy to make this episode happen. This is a great ep, and if want to learn about my whole founder journey, I recommend a listen.

Here's the original show: https://www.firstclassfounders.com/life-changing-wisdom-with-arvid-kahl-from-selling-a-saas-business-to-becoming-a-creator/

Yong-Soo Chung on Twitter: https://twitter.com/YongSooChung

© My Podcast Data