The Big Story - AdExchanger

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Google’s Header Bidding Countermeasures Go On Trial - E307

Episode 307

Thursday, August 29, 2024 • Duration 35:07

Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.

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The VC POV - E306

Thursday, August 22, 2024 • Duration 42:22

Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm’s recent bet on attention metrics startup Adelaide. Plus: What’s up with Meta’s new third-party attribution partnerships?

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Agency Ad Tech - E305

Episode 305

Thursday, August 15, 2024 • Duration 46:06

Inside Publicis’ play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.

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Inside The Ruling That Deemed Google Search A Monopoly - E304

Episode 304

Thursday, August 8, 2024 • Duration 42:46

Google is a monopolist. We bring on a guest that’s both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.

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The Looming Question Of Cookie Consent

Episode 303

Thursday, August 1, 2024 • Duration 44:29

What will Chrome's third-party consent look like? We offer our best guess based on existing information (which is thin). Plus, we spotlight the controversy around ID bridging. The tactic supplies IDs for cookieless inventory through a spectrum of approaches, and not all of them are buyer approved.

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The Third-Party Cookie Pardon - E302

Episode 302

Wednesday, July 24, 2024 • Duration 36:02

Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.

A Refresh On The DOJ’s Upcoming Antitrust Trial Against Google

Episode 301

Wednesday, July 17, 2024 • Duration 24:12

We set the scene for Google’s upcoming antitrust trial in September, including details from the recently released witness list, a who’s who of the ad tech world.

Episode 300: The End of Oracle’s Advertising Era

Episode 300

Thursday, July 11, 2024 • Duration 39:51

For our 300th episode, we do a post-mortem (don’t do a brand safety block on us for using this term!) on Oracle’s ad business. Then, we go through the ins and outs of reaching LBGTQ+ audiences online, a category that requires extra attention to data privacy.

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The PET Project That Mozilla Acquired - E299

Episode 299

Thursday, June 27, 2024 • Duration 41:31

This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.

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Cannes Lions, Generative AI Edition

Episode 298

Thursday, June 20, 2024 • Duration 40:19

At the Cannes Lions, generative AI applications for advertising were out in force. Plus: takes from the Croisette on retail media and cookie conspiracies.

The Big Story – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

The Big Story – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify