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Podcast The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

Sales Author and Career Salesperson - Brian Burns

Education
Education

Frequency: 1 episode/5d. Total Eps: 231

Hosting podcast Libsyn
No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, spin selling, challenger sale, solution selling, advanced selling skills. strategic selling, linkedin, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales have changed. If you are in sales and like selling this podcast is for you. I have been selling for over 25 years and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and rather create sales and buying pattern map which enables salespeople to understand the selling and buying pattern. My clients are rewarded with over 300% increase in new business and a 30% reduction in the time it takes to close business. My approach is direct and without the fluff that other sales training companies take so if you want the brutal truth about sales and selling you have found the right place.
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  • 🇨🇦 Canada - howTo

    21/06/2026
    #79

  • 🇫🇷 France - howTo

    21/06/2026
    #60

  • 🇨🇦 Canada - howTo

    20/06/2026
    #81

  • 🇬🇧 Great Britain - howTo

    20/06/2026
    #82

  • 🇫🇷 France - howTo

    20/06/2026
    #42

  • 🇨🇦 Canada - howTo

    19/06/2026
    #61

  • 🇬🇧 Great Britain - howTo

    19/06/2026
    #60

  • 🇫🇷 France - howTo

    19/06/2026
    #56

  • 🇨🇦 Canada - howTo

    18/06/2026
    #23

  • 🇬🇧 Great Britain - howTo

    18/06/2026
    #36

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DO YOU HAVE WHAT IT TAKES TO BECOME GREAT AT B2B ENTERPRISE SALES

mardi 25 février 2025 • Duration 34:47

Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

 

Email me additional questions: briangburns@me.com

 

 

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

 

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

 

It would pay for itself if I closed only one new deal of $X value.

 

Please let me know by Friday if I can move forward with this 1 year course.

 

Thanks,

ME

Here are some student interviews from the courses: 

 

 

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

 

THE #1 WAY TO BUILD A SUCCESS FORMULA TO WIN IN B2B SALES

vendredi 13 décembre 2024 • Duration 49:58

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

 

 

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

 

 

Video Emails by Covideo =

http://www.Covideo.com

 

 

 

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

 

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

 

It would pay for itself if I closed only one new deal of $X value.

 

Please let me know by Friday if I can move forward with this 1 year course.

 

Thanks,

ME

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

 

 

Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod

 

 

Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry

 

 

Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

 

 

Twitter: @briangburns

LinkedIn: Brian G. Burns

Facebook: Brian Burns

YouTube: Brian Burns SALES PODCAST

THE SURPRISING POWER OF MINDSET TO WIN IN B2B SALES

mercredi 11 mars 2026 • Duration 49:36

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

 

Email me additional questions: briangburns@me.com

 

 

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

 

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

 

It would pay for itself if I closed only one new deal of $X value.

 

Please let me know by Friday if I can move forward with this 1 year course.

 

Thanks,

ME

Here are some student interviews from the courses: 

 

 

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

 

HOW TO LEVERAGE THE PROOF OF CONCEPT TO WIN THE DEAL

lundi 9 mars 2026 • Duration 51:23

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

 

Email me additional questions: briangburns@me.com

 

 

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

 

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

 

It would pay for itself if I closed only one new deal of $X value.

 

Please let me know by Friday if I can move forward with this 1 year course.

 

Thanks,

ME

Here are some student interviews from the courses: 

 

 

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

 

COULD THIS ONE CHANGE MAKE ALL THE DIFFERENCE???

mercredi 4 février 2026 • Duration 38:21

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

 

Email me additional questions: briangburns@me.com

 

 

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

 

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

 

It would pay for itself if I closed only one new deal of $X value.

 

Please let me know by Friday if I can move forward with this 1 year course.

 

Thanks,

ME

Here are some student interviews from the courses: 

 

 

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

 

 

 

 

 

 

Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry

 

 

Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

 

 

Twitter: @briangburns

LinkedIn: Brian G. Burns

Facebook: Brian Burns

YouTube: Brian Burns SALES PODCAST

 

WHAT IF YOU HAD A SYSTEM TO BECOME GREAT AT SALES

lundi 2 février 2026 • Duration 46:54

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

 

Email me additional questions: briangburns@me.com

 

 

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

 

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

 

It would pay for itself if I closed only one new deal of $X value.

 

Please let me know by Friday if I can move forward with this 1 year course.

 

Thanks,

ME

Here are some student interviews from the courses: 

 

 

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

 

 

 

 

 

 

Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry

 

 

Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

 

 

Twitter: @briangburns

LinkedIn: Brian G. Burns

Facebook: Brian Burns

YouTube: Brian Burns SALES PODCAST

 

HOW TO WORK SMARTER - NOT HARDER

mercredi 28 janvier 2026 • Duration 43:55

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

 

Email me additional questions: briangburns@me.com

 

 

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

 

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

 

It would pay for itself if I closed only one new deal of $X value.

 

Please let me know by Friday if I can move forward with this 1 year course.

 

Thanks,

ME

Here are some student interviews from the courses: 

 

 

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

 

 

 

 

 

 

Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry

 

 

Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

 

 

Twitter: @briangburns

LinkedIn: Brian G. Burns

Facebook: Brian Burns

YouTube: Brian Burns SALES PODCAST

 

HOW TO GET INTO THE HARDEST OF ACCOUNTS AND CLOSE THE DEAL

mardi 27 janvier 2026 • Duration 45:47

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

 

Email me additional questions: briangburns@me.com

 

 

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

 

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

 

It would pay for itself if I closed only one new deal of $X value.

 

Please let me know by Friday if I can move forward with this 1 year course.

 

Thanks,

ME

Here are some student interviews from the courses: 

 

 

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

 

 

 

 

 

 

Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry

 

 

Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

 

 

Twitter: @briangburns

LinkedIn: Brian G. Burns

Facebook: Brian Burns

YouTube: Brian Burns SALES PODCAST

 

HOW TO CLOSE THE LARGE ENTERPRISE DEALS FAST

mercredi 21 janvier 2026 • Duration 38:16

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

 

Email me additional questions: briangburns@me.com

 

 

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

 

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

 

It would pay for itself if I closed only one new deal of $X value.

 

Please let me know by Friday if I can move forward with this 1 year course.

 

Thanks,

ME

Here are some student interviews from the courses: 

 

 

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

 

 

 

 

 

 

Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry

 

 

Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

 

 

Twitter: @briangburns

LinkedIn: Brian G. Burns

Facebook: Brian Burns

YouTube: Brian Burns SALES PODCAST

 

HOW THE SMARTEST PEOPLE SELL DIFFERENTLY AND WIN MORE DEALS

lundi 19 janvier 2026 • Duration 48:03

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

 

Email me additional questions: briangburns@me.com

 

 

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

 

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

 

It would pay for itself if I closed only one new deal of $X value.

 

Please let me know by Friday if I can move forward with this 1 year course.

 

Thanks,

ME

Here are some student interviews from the courses: 

 

 

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

 

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