Explore every episode of the podcast The Best Marketing Podcast Ever
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 171. Big Fish Energy and making an action plan | 26 Oct 2026 | 00:22:53 | |
Sign up to my free Big Fish Energy workshop or get the recording here. Find out more about Big Fish Energy here! | |||
| 170. Squeezing the juice from your content and what I'd talk about at CreatorFest | 21 Jul 2026 | 00:18:17 | |
Welcome to my first video podcast! Catching up on speaking at SISTALAND, the things I learnt at CreatorFest and what I'd pitch to speak there next year. I also talk about our Summer Content Sprint in The Best 90 Days Ever, my 10 minute marketing membership. You can sign up to join us here - https://www.hicommunications.co.uk/best90daysever | |||
| 169. The big Atomicon debrief | 18 Jun 2026 | 00:28:29 | |
What is Atomicon? How do you pitch to speak there? What's the best advice for getting on that stage? I'm answering all your questions and sharing how I spoke on stage at Atomicon 2026! Join my marketing membership The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever Work with me on your Big Fish Energy goals here - https://www.hicommunications.co.uk/bigfishenergy | |||
| 168. While my chicken Kiev is cooking | 13 Mar 2026 | 00:14:16 | |
How to stop romanticising to the point of not taking action. Join the free Big Fish Energy Challenge here - https://noble-lab-369.myflodesk.com/arab5bzvr7 Find out more about The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 167. Planning your marketing for 2026 | 27 Dec 2025 | 00:14:46 | |
Sign up for Xero using my link here! http://www.xero.com/hicommunications Sign up to The Best 90 Days Ever here! https://www.hicommunications.co.uk/best90daysever Are you feeling the pressure to have your entire year figured out before the clock strikes midnight on New Year’s Eve? In this episode I break down my stress-free approach to annual planning. Learn why I waits until January to start her own strategy and discover the five essential categories you need to map out to ensure your marketing supports your life—not the other way around. In this episode we cover:
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| 166. Being a person who is organised | 16 Dec 2025 | 00:17:04 | |
Sign up for Xero using my link here! http://www.xero.com/hicommunications Sign up to The Best 90 Days Ever here! https://www.hicommunications.co.uk/best90daysever Episode 166: Being a Person Who is Organised In this episode, Hannah Isted explores what it truly means to be "organised" in business and marketing. While she admits she hasn't always felt like an organised person, she shares the specific systems and mindset shifts that allow her to stay consistent and avoid the overwhelm of content creation. Hannah explains that organisation starts with a clear structure, beginning with a year-long marketing overview that identifies upcoming launches, holidays, and growth goals. She emphasises that planning ahead makes a person much more likely to follow through with their intentions. To support this, she highlights the importance of content batching sessions, which provide a "bank" of ideas and posts for an entire quarter, effectively removing the daily stress of wondering what to say. A central theme of the episode is the necessity of a dedicated "home" for your content. Hannah shares her personal reliance on Trello for organizing launches and seasonal content, though she notes that tools like Notion, Google Docs, or even a large sheet of paper can work as long as a consistent system is in place. She also discusses the benefits of using templates in Adobe Express or Canva, explaining how keeping these projects labeled and organised saves significant time when repurposing content from previous years. The episode concludes with a call to make a conscious mindset shift toward becoming an organised person. Hannah encourages listeners to gather their scattered ideas from notebooks and phone memos into one central place where they will actually be used. By putting these systems in place now, business owners can ensure that "future them" is grateful for the preparation and ease created for the year ahead. The Best 90 Days Ever: The next round of this marketing membership starts January 1st, featuring daily 10-minute tasks, goal setting, and community support via Slack. Year of Marketing in a Day: An exclusive workshop for members held on Thursday, January 8th, to plan out the entire year. Content Batching Session: A three-hour deep dive on Wednesday, January 21st, to create a quarter’s worth of marketing material. Sponsor: This episode is sponsored by Xero, the small business accounting software designed to help you save time on admin and stay on top of your finances. | |||
| 165. The Art of Underthinking | 11 Dec 2025 | 00:18:31 | |
Sign up for Xero using my link here! http://www.xero.com/hicommunications Sign up to The Best 90 Days Ever here! https://www.hicommunications.co.uk/best90daysever The Best Marketing Podcast Ever - 165. The Art of Underthinking Host: Hannah Isted In this episode, Hannah Isted dives into the concept of The Art of Underthinking and how it is the key to overcoming procrastination, perfectionism, and the common business paralysis that comes from overthinking your marketing and content. Hannah shares her personal struggles with overthinking, from the ironic procrastination of recording this very episode to worrying about wind speed after a greenhouse incident. She argues that the problem isn't the thinking itself, but the resulting lack of action. Discover how simple boundary-setting tools, like a 10-minute timer and the structured approach of The Best 90 Days Ever program, can help you bypass the overthinking cycle, get content out quickly, and achieve your business goals. Underthinking is about Action: The core message is that perfectionism and overthinking often lead to procrastination and "paralysis," stopping you from doing the thing you need to do. Underthinking is the deliberate choice to take action instead. The Power of the 10-Minute Timer: Set a timer (like the yellow one used in The Best 90 Days Ever) for just 10 minutes to focus on an intimidating task without overthinking it. This is how you "get past that stuckness" and get out of your own way. The Marketing Overthinking Cycle: Many business owners believe marketing must take a long time, so they don't set limits, which makes the task take longer, thus confirming their initial belief and leading to overwhelm. Practical Underthinking Tips for Content: Simplify Visuals: Don't overthink the look of your content. For a carousel post, consider using the same photo for every slide to save significant time. Reuse Templates: Duplicate a successful social media template (e.g., in Adobe Express), only change the text, and post it again to avoid designing from scratch. Be 10% More Annoying: Stop overthinking the need to be repetitive. Hannah's most popular presentation slide was "Be 10% More Annoying" as a call to action—most of your audience won't notice the repetition anyway. Practice in Life: Practice making quick, low-stakes "underthinking decisions" in your personal life, such as deciding what dessert to have or what route to take on a walk. Hannah even successfully haggled £20 off her Christmas tree by choosing not to overthink it. | |||
| 164. The content system that will save your business this Christmas | 17 Nov 2025 | 00:20:59 | |
Sign up for Xero using my link here! http://www.xero.com/hicommunications Join my free Christmas content workshop here - https://noble-lab-369.myflodesk.com/ze3s8lznjx
In this episode, Hannah shares the "Christmas Content System" she has developed that has been a game-changer for reducing stress and saving time during the busy festive season. The goal of the system is to create a foundation of reusable content that saves "future you" time and allows for strategic flexibility in December. The Purpose of the System
Building Your Content System
Current Offers and Promotions
Episode Sponsor This episode is sponsored by Xero. Xero helps small business owners streamline and supercharge their business by simplifying admin like invoicing, expenses, and chasing payments. Use Xero to get paid twice as fast and make tax simple. | |||
| 163. Putting my business in maintenance mode | 03 Nov 2025 | 00:19:45 | |
Sign up for the free Christmas content workshop here -https://noble-lab-369.myflodesk.com/ze3s8lznjx Order your wall calendar here - https://www.hicommunications.co.uk/product-page/2026-printed-wall-calendar The Best Marketing Podcast Ever - Episode 163: Putting my business in maintenance mode In this episode, Hannah shares why she is intentionally pulling back from major launches and putting her business into a "maintenance mode" for the final two months of the year. This strategy is designed to maintain the momentum and success achieved throughout the year while creating space to rest, avoid burnout, and enjoy personal activities during the festive season. An Amazing October
The Decision: Entering Maintenance Mode
The Maintenance Mode Strategy Hannah was able to set herself up for a break by planning ahead in September. She calculated the amount needed to cover her set monthly salary for October, November, and December and achieved that goal with the September Best 90 Days Ever launch. Her three rules for maintenance mode are:
Current Offers and Promotions
Key Takeaways and HighlightsNew Member Bonus: The previous paid workshop (which cost £100 last year) will be included as a free bonus for members of the January, February, and March round of The Best 90 Days Ever (which costs £90), serving as a powerful incentive without a full launch. | |||
| 162. Back to Business Bootcamp Day 14 - Cool down | 28 Sep 2025 | 00:08:06 | |
Episode 162 - Reflecting on Back to Business Boot Camp: Setting, Shifting, and Scoring Your Goals
What we cover in our cool down We’ll talk about why it’s perfectly okay to change your goals, how to stay curious instead of critical when things don’t go as planned and how reflection can set you up for even bigger wins in the next round of The Best 90 Days Ever. Plus, I’m sharing a little bonus task for members who want my personal feedback on their posts — and how I plan to build more of that support into the membership moving forward. What You’ll Learn in This Episode
Resources & Links Mentioned in This Episode
Let’s Connect | |||
| 161. Back to Business Bootcamp Day 13 - Repurposing | 27 Sep 2025 | 00:08:59 | |
5 Quick Content Repurposing Tasks to Save You Time and Boost Your Marketing
Episode Summary Whether you’re planning your Christmas campaigns or just want to make the most of the content you’ve already created, this episode will inspire you to get organised and ready for your next 90 days of marketing. What You’ll Learn in This Episode
Resources & Links Mentioned in This Episode:
Let’s Connect | |||
| 160. Back to Business Bootcamp Day 12 - Sales! | 26 Sep 2025 | 00:12:57 | |
20 Quick Sales Tasks to Boost Your Business Now (Day 12 of Back to Business Boot Camp) It’s Day 12 of Back to Business Boot Camp, and today we’re tackling one of the biggest topics: selling! I’m sharing a comprehensive list of 20 quick sales tasks you can use to give your marketing a major boost, fill an income gap, or just get back into a confident launch mindset. Whether you need a 10-minute win or a bigger challenge, these ideas will help you promote your business and make more money. Selling doesn't have to be intimidating or "icky." In this episode, I share 20 practical and specific sales tasks designed to help you generate more revenue and make the cost of programs like The Best 90 Days Ever back with just one or two actions. From creating compelling video content and crafting hyper-specific emails to re-engaging past clients and even selling items from your own home, this list gives you a sales boost exactly when you need it. We cover the crucial steps too many people miss—like clearly stating how customers can buy—and how to use a safe community (like The Best 90 Days Ever group) to practice your selling skills. What You’ll Learn in This Episode
Resources & Links Mentioned in This Episode
Let’s Connect I’d love to know which of these 20 sales tasks you're going to try first! Drop me a message on Instagram or share your results in our community. If you know a business owner who is looking for more sales and promotion ideas, please send this episode to them! | |||
| 159. Back to Business Bootcamp Day 11 - Engagement | 25 Sep 2025 | 00:13:32 | |
10+ Quick Engagement Tasks to Build Stronger Connections (Day 11 of Back to Business Boot Camp) Welcome to Day 11 of Back to Business Boot Camp! Today, we’re diving into engagement—the two-way street that builds powerful connections. I'm sharing a list of quick, easy tasks that will help you increase engagement for your business and practice generosity by engaging with others. Plus, a quick reminder that it’s okay to pause and catch up, whether on the boot camp tasks or within The Best 90 Days Ever. Engagement is not a one-way street; to consistently receive it, you need to extend that generosity and give it back! In this episode, I share a list of quick, practical engagement tasks—most of which take less than 10 minutes—that you can use to start conversations, build connections, and meet your audience where they are right now. We cover the art of asking specific, engaging questions in emails and posts (even if they aren't about your business), why using different Instagram Story stickers can help, and the powerful feeling you can give to others by simply replying to their newsletters or posts. This is about taking regular, consistent action to build meaningful relationships with your audience and community. What You’ll Learn in This Episode
Resources & Links Mentioned in This Episode
Let’s Connect: Which of these quick engagement tasks are you going to add to your "bowl" this week? I highly recommend setting aside 10 minutes to reply to an email newsletter you enjoyed—it feels great to give that little boost to someone else! Don't forget, The Best 90 Days Ever is open now, and we start Day 1 on October 1st. | |||
| 158. Back to Business Bootcamp Day 10 - Instagram stories | 24 Sep 2025 | 00:10:25 | |
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 157. Back to Business Bootcamp Day 9 - Email marketing | 23 Sep 2025 | 00:12:06 | |
Check out Flodesk here - https://flodesk.com/c/3IG8K6 Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 156. Back to Business Bootcamp Day 8 - Content plan | 22 Sep 2025 | 00:09:57 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 155. Back to Business Bootcamp Day 7 - Reflection | 21 Sep 2025 | 00:10:07 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 154. Back to Business Bootcamp Day 6 - Next week content | 20 Sep 2025 | 00:09:57 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 153. Back to Business Bootcamp Day 5 - Quick videos | 19 Sep 2025 | 00:11:48 | |
Sign up to The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 152. Back to Business Bootcamp Day 4 - PR | 18 Sep 2025 | 00:14:05 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 151 . Back to Business Bootcamp Day 3 - Websites | 17 Sep 2025 | 00:09:00 | |
Join The Best 90 Days Ever here https://www.hicommunications.co.uk/best90daysever | |||
| 150. Back to Business Bootcamp Day 2 - Accountability | 16 Sep 2025 | 00:09:08 | |
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 149. Back to Business Bootcamp Day 1 - Goals | 15 Sep 2025 | 00:10:25 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 148. Getting your content out quickly | 12 Sep 2025 | 00:19:23 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever How to react quickly with your marketing and reflections on the Business Book Awards! | |||
| 147. Why 10-minute marketing feels weird | 09 Sep 2025 | 00:15:45 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 146. How to *actually* create 10 minute content | 28 Aug 2025 | 00:22:27 | |
| 145. Just get up (and other car boot sale and business advice) | 21 Aug 2025 | 00:14:20 | |
Join the waitlist for my marketing membership The Best 90 Days Ever here - https://noble-lab-369.myflodesk.com/giuqt2vm6a | |||
| 144. 3 easy pieces of content to create today | 15 Aug 2025 | 00:12:00 | |
Get the free 7 day content guide - https://noble-lab-369.myflodesk.com/zz429fpqn2 Sign up for my Content Batchathon - https://the-big-bowel-batchathon-2.teachery.co/donations | |||
| 143. Less screen time, more focus and being a better employee to my business | 03 Aug 2025 | 00:24:23 | |
This episode of The Best Marketing Podcast Ever is all about being a better employee. If you've noticed your screen time going up but your focus going down, I'm going to talk about 3 ways I'm hoping to improve mine! Try the Opal screen time app! or use the referral code "T8P32" | |||
| 142. Part 7 - Pre-Summer Sprint | 29 Jun 2025 | 00:07:22 | |
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 141. Part 6 - Pre-Summer Sprint | 28 Jun 2025 | 00:08:04 | |
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 140. Part 5 - Pre-Summer Sprint | 27 Jun 2025 | 00:11:14 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 139. Part 4 - Pre-Summer Sprint | 26 Jun 2025 | 00:12:12 | |
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 138. Part 3 - Pre-Summer Sprint | 25 Jun 2025 | 00:13:25 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 137. Part 2 - Pre-Summer Sprint | 24 Jun 2025 | 00:08:41 | |
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 136. Part 1 - Pre-Summer Sprint | 23 Jun 2025 | 00:10:40 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 135. A Summer of Underthinking | 20 Jun 2025 | 00:14:24 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 134. Marketing without motivation | 17 Jun 2025 | 00:17:22 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 133. How to make money this summer without doing any work | 02 Jun 2025 | 00:14:42 | |
3 ways you can sell your offers this summer when you're taking some off! Here's the link to the free 6 week content planner - https://noble-lab-369.myflodesk.com/oeiczj6mut Get on the retreat waitlist here - https://noble-lab-369.myflodesk.com/do2het4fz7 | |||
| 132. Your Easiest Summer of Business Ever | 02 Jun 2025 | 00:13:02 | |
How you can have your easiest summer of business ever and enjoy marketing! Get your free 6 week content plan here - https://noble-lab-369.myflodesk.com/oeiczj6mut | |||
| 131. You don't need anymore content ideas | 28 Apr 2025 | 00:13:52 | |
Join my free workshop 'Your Bestseller Content System' here - https://noble-lab-369.myflodesk.com/bestsellercontent The recording will be available if you join after 29th April 2025. | |||
| 130. How I'm growing my audience between launches | 15 Apr 2025 | 00:21:29 | |
Get my free workshop here - https://noble-lab-369.myflodesk.com/bestsellercontent | |||
| 129. Listen to this if you REALLY need a kick up the butt | 26 Mar 2025 | 00:13:10 | |
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 128. Listen to this if you're not getting results | 26 Mar 2025 | 00:15:30 | |
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 127. Listen to this if you're feeling jealous | 26 Mar 2025 | 00:12:30 | |
Sign up for The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 126. Listen to this if you don't have enough time for marketing | 26 Mar 2025 | 00:13:59 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||
| 125. Big fish diaries | 20 Feb 2025 | 00:14:39 | |
In this episode I talk about making my focus of 2025 having 'Big Fish Energy' and the opportunities that have happened so far this year! | |||
| 124. Show your social media some love this Valentine's Day | 04 Feb 2025 | 00:09:29 | |
Sign up for my FREE Valentine's Day workshop here - https://noble-lab-369.myflodesk.com/valentinesday2025 In this episode I talk about how to improve your relationship social media using the 5 love languages. We focus on physical touch and how you can grow your audience on social media by putting your phone down and getting outside! | |||
| 123. Why my first physical product launch was almost my last | 30 Jan 2025 | 00:23:39 | |
In this episode I talk through my first physical product launch, the things that went wrong and whether I would do it again next year. I also covered how I found marketing and selling the calendar and if it was worth it! Get your own year wall calendar here https://www.hicommunications.co.uk/product-page/2025calendar | |||
| 122. Your Best Year of Business Ever - Part 4 | 27 Dec 2024 | 00:12:55 | |
Join The Best 90 Days Ever here - https://www.hicommunications.co.uk/best90daysever | |||