In the past decade, shifts in advertising laws have continuously reshaped the beauty business. What did the industry look like before #ad was enforced? How did brands dodge disclosure rules, and when did we stop trusting influencer beauty reviews? Despite its significance, influencer-related legislation rarely gets spoken about.

In 2024, authorities are finally catching up with the impact of influencers—great news for consumers, but a challenge for marketers. In this episode, we explore how brands are navigating today’s regulations, the missteps to avoid, and how to build consumer trust while maximizing reach.

If you enjoyed this episode, don't forget to follow the podcast and subscribe to our newsletter for all the latest beauty insights and data - https://barefaced.substack.com/

Otherwise, you can check us out everywhere else https://beacons.ai/barefaced

RESOURCES:

• University of Manouba, Youtube vlogger's popularity and influence: The roles of homophily, emotional attachment and expertise, https://www.sciencedirect.com/science/article/pii/S0969698919303911#:~:text=In%20turn%2C%20the%20vlogger's%20popularity,effect%20on%20the%20vlogger's%20popularity.
• ACCC, Subscribe to media releases, https://www.accc.gov.au/about-us/news/subscribe-to-media-releases-and-speeches
• Social Law Co, Social Media Lawyers, https://www.instagram.com/sociallawco/

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Welcome to episode one of The Barefaced Podcast! The podcast revealing the beauty industry's untold stories. It only made sense for episode one to be the most untold story of them all, The Black Beauty Problem.

While this episode was filmed a few weeks ago, it’s unsurprising that yet another racial inclusivity 'scandal' has emerged this week with the launch of YSL’s 'Make Me Blush' liquid blushes. This recurring cycle, where black women are racially discriminated against by a new product launch before the issue is addressed in pop culture, needs to change.

This episode delves into the beauty industry's consistent neglect of black consumers' needs. We first outline the problem by quantifying the limited product options, underrepresentation, and disproportionate economic opportunities, before figuring out how we got here and what is needed next.

If you enjoy this video, please be sure to follow the podcast here or, check us out everywhere else ⁠https://beacons.ai/barefaced

RESOURCES:

- Mckinsey and Co, Black representation in the beauty industry; ⁠https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/black-representation-in-the-beauty-industry⁠

- The Pudding, The Naked Truth; ⁠https://pudding.cool/2021/03/foundation-names/⁠

- Abo Akademi University, "Because you're worth it" : A Study of the Labels of Women's Foundations; ⁠https://www.doria.fi/handle/10024/180034⁠

- Netflix, Black Beauty Effect; ⁠https://www.netflix.com/search?q=black%20beauty&jbv=81705398⁠

- JP Morgan, Black women are the fastest growing group of entrepreneurs. But the job isn’t easy; ⁠https://www.jpmorgan.com/insights/business/business-planning/black-women-are-the-fastest-growing-group-of-entrepreneurs-but-the-job-isnt-easy#footnote-src-5⁠

- Harpers Bazaar, The evolution of Black beauty by Lollie King; ⁠https://www.harpersbazaar.com/uk/beauty/a38010209/black-beauty-evolution/⁠

- Havard Business Review, How Inclusive Brands Fuel Growth; ⁠https://hbr.org/2024/05/how-inclusive-brands-fuel-growth⁠

Brands that should be on your radar:

- Soft Rows; ⁠https://www.beautyindependent.com/sephora-accelerate-brand-soft-rows-wants-fill-gaps-prestige-textured-haircare-market/⁠

- Deeper; ⁠https://www.beautyindependent.com/forthcoming-body-coverage-brand-deeper-black-girls-self-tan/⁠

- Carra; ⁠https://www.instagram.com/heycarra/

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