Explore every episode of the podcast The Bad Therapist Show
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Will AI Replace Therapists? What Headway's Changes Mean for Your Private Practice [Ep 190] | 02 nov. 2026 | 00:18:54 | |
Will AI replace therapists? If Headway's contract changes have you thinking about the future of your private practice, I want to help you look at your options without making a panicked business decision. I completely understand why having an app handle your marketing, billing, and credentialing is appealing, running a business is a ton of work! In today's episode, I'm exploring what happens when the platform you depend on begins shifting its policies at the expense of its providers, and why your unique voice and human relationships matter more than ever as AI integrates into the therapy world. We'll talk about getting paneled with insurance independently or transitioning toward a cash-pay model, including how long credentialing can take and the inherent risk of losing clients along the way. I'm also sharing where your online presence fits in when you're ready to bring in clients on your own. You don't have to overhaul your entire practice overnight. Whether you use Headway or another platform, this episode will help you think through building a more independent practice at a pace that makes sense for you. Topics covered on Will AI Replace Therapists:
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Related episodes: Quote: “You need to be that raw, sometimes messy, authentic human that can connect with another human.” - Felicia | |||
| Can You Hire a 1099 Therapist for Your Group Practice? W-2 Rules and Costs with Lauren Phillips [Ep 189] | 26 oct. 2026 | 00:30:51 | |
Can you hire a 1099 therapist just because it seems simpler and cheaper than putting someone on payroll? If you're growing a group practice, that assumption is worth questioning before you offer someone a contract. In today's episode, I'm joined by Lauren Phillips, accountant and owner of Private Practice CPA, to unpack the difference between a 1099 contractor and a W-2 employee. We talk about what your schedules, rates, and intake process reveal about the working relationship, why a signed agreement isn't the whole story, and where supervision adds another layer. Then we get into the money. Covering a clinician's pay is only part of what makes a hire financially viable. Lauren explains the other costs to plan for while I share why being able to fill your own caseload doesn't automatically mean you can fill someone else's. Already wondering whether you've classified someone incorrectly? We also discuss a possible path to correcting it. You'll leave with clearer questions to bring to your accountant before your next hire or your next payroll decision. Topics covered on Hiring a 1099 Therapist:
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Quote: “If the math doesn't work, change the pay structure, not the classification.” - Lauren Phillips | |||
| How to Grow Your Private Practice Without Shrinking the Dream That Started It [Ep 188] | 19 oct. 2026 | 00:14:09 | |
At some point you stopped saying the big goal out loud. The results were slower than you needed, the gap between here and there started to hurt, and the dream became heavy to hold, so you traded it for smaller goals that felt safer. The relief was real, and so was the cost. In today's episode, I'm talking about why the size of your goals is a business decision, what happens to your growth when you stop feeding the dream, and how to grow your private practice around a vision you actually keep. The therapists I've watched move fastest were unapologetic about wanting wealth, freedom, and travel before the results showed up. What they never did was let the dream go quiet. I'll show you why it happens, the good therapist conditioning you're up against, and the habits that keep a big vision alive while the results are still coming. Your dream isn't a nice-to-have. It's the fuel that gets you through the hard parts, and picking it back up is this week's work. Topics covered on Growing Your Private Practice:
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Related episodes: Quote: “If you don't have something that's really, really inspiring, you will not have the energy that you need to go through the really hard bits.” - Felicia | |||
| How to Make More Money as a Therapist: One Therapist's $35K Month [Ep 187] | 12 oct. 2026 | 00:29:19 | |
Think there’s a cap on your income as a solo therapist? Think again. If you're wondering how to make more money as a therapist without giving up the life you're building the practice for, I want you to meet Sandra Killebrew, my one-on-one coaching client who hit her first $35,000 while working together. In today's episode, Sandra shares how she reshaped her solo private practice serving high-conflict couples. She raised her fees, changed her cancellation policy, and created half-hour gaps between sessions. She also stopped offering free consult calls, a decision that made sense for the demand she'd already built. But Sandra's story starts before we ever worked together. After listening to this podcast, she made changes that meant fewer hours with clients and less scheduling chaos. We talk about why investing in your clinical skills can only take your business so far, and what happens when you start taking marketing and sales just as seriously. If your practice is already established and you want more room to earn, rest, and travel, this conversation will help you think through what your solo practice actually needs. More about Sandra Killebrew:Sandra Killebrew, LMFT, is a couples therapist who specializes in high-conflict couples. She owns the Center for Excellence in Marriage and Family Therapy. Topics covered on How to Make More Money as a Therapist:
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Quote: “Be an above-average therapist, and then move on. Develop your business skills. Develop your marketing skills. Be able to talk about what you do in a way that people understand.” - Sandra Killebrew | |||
| Specialty Pages for Therapists: What to Put on Each One to Book More Consult Calls [Ep 186] | 05 oct. 2026 | 00:18:17 | |
There's a moment when someone is finally ready to ask for help. They know the problem is bad enough, they've stopped telling themselves to wait, and they start looking for a therapist. That's peak motivation, and it doesn't last. If your therapist website doesn't quickly show that you understand what they're going through, it can fade before they reach your contact page. In today's episode, I'm making the case that every specialty in your practice deserves its own page, and I'm walking you through the beats that make therapy website specialty pages convert. The therapist who books the client isn't the most credentialed one in town. It's the one who becomes the obvious choice on the page. I'll show you how to describe the problem in the language of your client's actual day, why the steps you find obvious aren't obvious to someone in crisis, and where your call to action belongs. You don't have to rebuild your whole site. Start with the one specialty you're most excited to talk about, and turn that page into the one that keeps a motivated visitor from leaving. Topics covered on Therapist Website:
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Quote: “Vague language costs you clients. The therapists who are converting aren't the ones who are the most credentialed or the most experienced.” - Felicia | |||
| How to Double Your Practice Revenue Without Adding More Clients (REPLAY) [Ep 185] | 28 sept. 2026 | 00:18:09 | |
You finally get the marketing to work, then the inbox becomes a full-time job. More inquiries, higher fees, fewer people on your caseload, and your best hours disappearing into emails from people who were never going to book. In this replay episode, I'm walking you through marketing for therapists for when you're done guessing: a defined strategy I understand well enough to turn up or ease off, and a fast way to sort who is genuinely right for your practice. Here's the thing: you can delegate this, and you probably should. Someone else can screen for you, and it really spares your energy so you can focus on the work that only you can do. You don't have to see more clients, work long hours, or cross your boundaries. Tune in! Topics covered on How to Double Your Practice Revenue Without Adding More Clients:
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Quote: “You need a marketing system that works when you need it, lets you relax when you want to, and brings you the right kind of clients." - Felicia | |||
| 4 Ways Group Practice Owners Can Make Data-Driven Decision to Increase Profits and Become Better Leaders [Ep 184] | 21 sept. 2026 | 00:37:13 | |
You've worked hard to build a group practice where clinicians feel supported. So when someone asks for a raise or says they can't take another client, bringing up the numbers can feel like becoming the boss you never wanted to be. Meanwhile, you may be carrying a full caseload yourself just to keep the business afloat. In today's episode, I'm talking with Tory Krone, group practice owner and co-founder of Practice Vital, about data-driven decision making for therapists. We get into how your numbers can help you decide what you can afford to pay, whether it's time to hire, and where clients are dropping out of care. We also talk about how to bring this information to your team without turning every conversation into a performance review. Tory shares what comparing newer and more experienced clinicians revealed about supervision, and why a packed-looking schedule doesn't always mean someone is at capacity. If you've been carrying the financial stress on your own, this conversation will help you see what needs a closer look and which conversations are worth having before resentment builds. Topics covered on Data-Driven Decision Making:
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Quote: “Data is not the enemy of good leadership. It's what makes good leadership possible.” - Felicia | |||
| How to Find Your Niche as a Therapist [Ep 183] | 14 sept. 2026 | 00:24:33 | |
I've had two recent conversations with therapists at opposite stages of business. One had a full caseload and worried their website copy was too narrow. The other hadn't launched a website because they wanted the perfect niche first. Both were treating a niche like a permanent identity decision, caught in the same demand for certainty. To find your niche as a therapist, I want you to treat it like a hypothesis: choose a good-enough direction, put it into the world, gather data, and refine it live. I’ll show you how a niche can support both sides of your marketing: helping relevant people find you and helping the right visitors recognize themselves in your message once they arrive. If your therapist website isn’t bringing in inquiries, how do you know what needs to change? With too few visitors, you may not have enough evidence to judge whether it’s working. This episode explores how to assess demand in the states where you’re licensed, what keyword tools can tell you, and how client language and audience feedback can help you describe your services. You can stop polishing a niche in private and start learning from what happens when you test it. Topics covered on how to find your niche as a therapist
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Quote “You don't need certainty. You just need a hypothesis that is good enough to start testing.” - Felicia | |||
| Three Smart Financial Planning Moves For Private Practice Therapists [182] | 07 sept. 2026 | 00:21:08 | |
Money comes into your practice, the bills come out of one account, and whatever remains becomes your pay. There’s a better system for managing your wealth and putting your money to work. If you've ever felt stressed during tax season, wished you were making faster progress toward your financial goals, and want to give back without decreasing your own financial security, this episode is for you. Today I’m celebrating my 40th birthday! And I’m looking back at ten years with money, from student debt and skipped weddings to giving each dollar a purpose. This is financial planning for therapists through the lens of my own business. I’ll share why I give every dollar that comes into my business a specific job, how an accountant who understands our industry helps me make tax decisions without holding all the information myself, and what changed when I stopped letting a good month inflate the account I used for ordinary expenses. We’ll also talk about S corp filing, giving back, and high-yield cash cash savings. Topics covered on financial planning for therapists
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Quote “Over the course of your career, over the course of running your private practice, millions of dollars will actually flow through your hands.” - Felicia | |||
| Networking for Therapists: How to Stop Feeling Salesy and Start Building Referrals [Ep 181] | 31 août 2026 | 00:22:55 | |
How do you network without being awkward, salesy, or draining your energy? In today's episode, I'm sharing a version of networking for therapists that feels less transactional and a lot more powerful: hosting your own networking event. When you create the event, everything changes. You have a clear reason to reach out to colleagues, you get to choose the kind of gathering that fits your energy, and you make it easier for other people to remember who you are and what you do. And believe it or not, this can be simple and easy. We'll talk about why local referrals still matter while online marketing and algorithms keep changing, what makes networking feel so uncomfortable in the first place, and why a full practice is not a reason to disappear from your local community. I’ll also give you ideas for making an event fit your actual energy, whether you would rather host six people over dinner or invite a bigger group somewhere casual. If networking has always felt salesy or exhausting, this episode will help you create a version that feels generous and realistic enough to keep doing. Topics covered on Networking for Therapists
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Quote "And remember that hosting the room means that you're the first name multiple providers think of rather than one of many that they might not even remember." - Felicia | |||
| How to Market Yourself as a Therapist Without Relying on Instagram: Using SEO and Podcasting to Get Consistent Inquiries [Ep 180] | 24 août 2026 | 00:39:49 | |
When Brittney Scott first came on The Bad Therapist Show, she was still in the early stages of producing her podcast, Mother Daughter Relationship Show, and figuring out what kind of marketing she could keep doing without forcing herself to become an Instagram person. A lot has changed since then. In this episode, Brittney is back to talk about what happened when she gave her marketing enough time to work. We get into the reality of publishing when almost no one is listening, the mindset that helped her stay with it, and why she approaches problems in her business so differently now. Brittney also shares how her podcast, website, email list, and social media started working together. We talk about what she needed to understand before she felt ready to hand parts of the process to someone else, and why understanding the craft and knowing what sounds like her made that handoff possible. We also talk about a much bigger change in her business: creating a coaching offer alongside her therapy work. Brittney explains why that shift made sense for her life, what she had to do to make the coaching offer genuinely different from therapy, and her advice if you’re considering the same move. If you have been wondering whether to keep going with your marketing, build a new offer, or finally delegate so you can get some of your time back, this conversation is for you. More about Brittney ScottBrittney Scott is a therapist and mother-daughter relationship coach. She helps mothers and daughters improve their relationships through a clearly defined coaching program, and she hosts the Mother Daughter Relationship Show. Brittney is also a two-time graduate of Liberated Business. Topics covered on Coaching for Therapists
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Quote “I think if you're not interested in marketing at all, you're not interested in having a business at all.” - Brittney Scott | |||
| Your Therapy Cancellation Policy May Be Costing Your Private Practice Money [Ep 179] | 17 août 2026 | 00:24:37 | |
Your calendar can look packed while your income tells a different story. Clients come every other week, summer cancellations open holes you can't replace, and a crowded roster creates more admin. On paper, your therapy practice looks successful. In reality, it may not support the life you built it for. In today's episode, I'm asking you to look past client count and assess what's actually happening in your business. We'll examine the gap between a busy practice and a profitable one, why another income stream won't repair a leaky foundation, and what to consider before changing your fees or therapy cancellation policy. Those changes can feel wasteful after you've worked so hard to attract clients. They also involve real uncertainty. Some clients may leave, others may stay, and you can't predict every response. You can assess the risk, communicate clearly, and use your clinical skill without pushing anyone toward a choice that isn't right for them. If the end of summer brings enough relief that you stop looking at the problem, this episode will help you see the cycle before another year passes. Press play to decide what a more stable practice requires from you now. Topics covered on this episode:
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Quote: "More clients don't necessarily equal more money, especially if they're low frequency or low fee." - Felicia | |||
| The Real Reason Your Therapy Practice Feels Stuck at Great and You've Been Wondering "Why Am I Not More Motivated?" [Ep 178] | 10 août 2026 | 00:16:38 | |
The more you've built, the harder it gets to want the next thing. You've crossed milestones a past version of you only dreamed of and instead of momentum you're finding yourself busy with the safe stuff, the tasks you've already mastered, while the thing that would actually move your practice forward keeps waiting. If you've been asking yourself, "Why am I not motivated?" this episode is for you. I’ve seen the pattern in myself and some of my most successful clients: the mundane, comfortable tasks robbing us of our next level goals. Today I'm showing you why the old fuel that got you here won't get you to the next level. We'll look at why the urgency that pulled you out of scarcity isn't available anymore and how hiding in mastery can look exactly like productivity. The strategies that built your first six figures were built for different stakes, and that mismatch is fixable. By the end of this episode, you'll choose the one move that matters this week for that next-level goal and know how to keep busyness at bay so you can make real progress. Tune in! Topics covered on why am I not motivated:
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Quote: "You need different fuel to move you to your next level of goals, not just more of the old fuel, because that's just not gonna work anymore." - Felicia | |||
| A Time Blocking Method for Therapists Ready to Build Their Next Offer [Ep 177] | 03 août 2026 | 00:17:38 | |
Your caseload is full, but the idea for your next offer has been living in your notes app for months. You think about it in the shower or while walking the dog, but it still isn’t real. That may feel like a time problem. It’s usually a decision problem. In today’s episode, I’m sharing a time blocking method that helps you see what it will actually take to build your next offer. I’ll show you why thinking about a course, group program, intensive, or retreat can feel like progress without producing any, and why putting the project on your calendar makes every compromise visible. We’re also looking at the business underneath the calendar. If you’re underpricing your therapy, granting reschedules, or saying yes to work you decided was off the table, your practice may not have enough room to support the next thing. A new offer can’t rescue a practice you’re not yet willing to optimize. This episode will help you see where your time goes, protect space for experimentation, and make the pricing and boundary decisions that create more freedom. You don’t need perfect clarity before you begin, you need a block on the calendar and the willingness to show up. Topics covered:
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Quote “The freedom you want is actually downstream of the discipline that you’ve been avoiding.” - Felicia | |||
| 3 Questions to Ask Yourself Before Opening a Group Practice [Ep 176] | 27 juil. 2026 | 00:19:46 | |
Opening a group practice can feel like the obvious next step once your private practice is full and you’re turning away potential clients every week. But too often, therapists make that decision from a place of scarcity instead of strength, and that’s exactly why it backfires. In today’s episode, I’m sharing the three questions I wish every therapist would answer before hiring their first clinician. If you can’t confidently say yes to all three, opening a group practice probably isn’t your next best move—at least not yet. I'm diving into whether you genuinely have an abundance of time and money (or just enough demand to feel busy and stretched), what consistent long-term demand really looks like, and the identity shift from clinician to business owner that catches so many therapists by surprise. If you’re thinking about expanding into a group practice, these three questions will help you decide whether you’re truly ready and give you a roadmap for what needs to happen first. Topics covered on Opening A Group Practice:
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Quote: "A group practice adds complexity, it adds responsibility, and it adds overhead before it adds freedom." Felicia | |||
| Can Your Practice Survive Two Weeks Without You? How to Take Time Off as a Therapist [Ep 175] | 20 juil. 2026 | 00:11:32 | |
Taking time off as a therapist feels borderline reckless, even though your clients disappear for two weeks every summer without a flicker of guilt. Summer arrives, the cancellations roll in, your calendar opens up, and instead of enjoying the space you feel that dread I call the summer slump. Good therapist conditioning taught you that being available equals being dedicated, so stepping back feels like letting people down, and underneath it sits one big fear: if I am not in the room, my business will fall apart. In today's episode, I'm diving into what has to be true for time off to feel safe, the revenue streams and coverage that make it possible, and how to build the business around the life you want rather than the other way around. If your clients can vanish for two weeks and everything keeps running, it might be time to ask why you can’t. Let's find your date. Topics covered on How to Take Time Off as a Therapist:
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Quote: "If your clients can disappear for 2 weeks and everything's fine, it might be time to ask why you can't." Felicia | |||
| Private Practice Case Study: From Corporate to 6-Figure Private Practice with Ben Sollenberger (REPLAY) [Ep 174] | 13 juil. 2026 | 00:34:51 | |
Ready for a private practice success story that’ll light a fire under you? In this episode, I’m joined by Ben Sollenberger, who left his full time corporate operations role and built a nearly full private practice, on track for six figures, in just a few months of joining Liberated Business! Ben shares the pivotal moment he stopped playing it safe, the mindset shift that helped him tune out the doubters, and the strategic moves that sped up his growth. From leveraging his corporate background to learning a new skill set, his journey is full of unexpected turns and practical takeaways. If you're on the fence about starting your own private practice or wondering if it's really possible to succeed quickly in today's market, Ben's journey might just be the nudge you need to finally make your move. More about Ben Sollenberger: Ben is a resident in counseling who specializes in counseling men in their 20s and 30s. In addition to loving counseling, Ben continues to enjoy working as a contractor in business operations, his first career. Topics covered on Private Practice Success Story:
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Related episodes Quote “ It's definitely not gonna work out if you don't have that blind trust in the universe.” - Ben Sollenberger | |||
| Marketing for Established Therapists: From Getting Found to Getting Known [Ep 173] | 06 juil. 2026 | 00:18:47 | |
When was the last time you stepped back and reconsidered your marketing instead of simply doing what you’ve always done? Most marketing advice for therapists is built for people chasing their first 10 clients. But if your caseload is already full, that same advice might be keeping you stuck at a ceiling you don’t even realise exists. In this episode, I explain why marketing for established therapists is a different job entirely. The goal moves from getting found to getting known. I'll walk through the shift from survival marketing to authority marketing, the 10/80/10 rule for systematising what already works, and selling your point of view rather than your services. There’s a version of your private practice where your reputation does the heavy lifting and the right people reach out without you working harder. This is what marketing for established therapists looks like. Not grinding for visibility, but building the reputation that does the heavy lifting for you. Ready to learn how? Tune in! Topics covered on Marketing For Therapists:
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Related episodes: Quote: "Early stage therapists market what they do, but established therapists market how they think." Felicia | |||
| Is Your Therapist Brain Driving Decisions Your CEO Brain Should Be Making? [Ep 172] | 29 juin 2026 | 00:14:10 | |
You have a clinician who's been underperforming for three months. You’ve had the conversation twice, you’ve been patient and fair, and you still haven’t made the call. Why? That’s your therapist brain in the driver's seat when your CEO brain needs to step in. The qualities that make you a great clinician—your empathy, your rescue instinct, your ability to stay client-centred and accommodating—are skills you’ve spent years developing. But being a CEO requires a completely different muscle, and most of us don't realize how big the gap between the two is until we hit a decision that feels really hard. We’re often quick to advocate for our clients and our team, but much slower to advocate for ourselves. That's where things get complicated: the difficult conversations about fees, the cancellation policy you don’t enforce, the team member who’s no longer the right fit, or the agreements that stopped working for you. In this episode, we’re exploring the difference between your therapist brain and your CEO brain, and why learning when to use each is one of the most important leadership skills you’ll develop as a practice owner. Topics covered on Therapist Brain, CEO Brain
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Quote: “ Being a great CEO makes you a better therapist, and being a great therapist makes you a better CEO because you can bring all of those skillsets together.” - Felicia | |||
| The Five Growth Stages Every Successful Therapist Goes Through [Ep 171] | 22 juin 2026 | 00:17:47 | |
I've been coaching therapists since 2019, and I keep seeing the same trajectory play out, in my clients and even in myself. We move through five stages when we grow something, and one of them feels like proof that something has gone wrong when it's really the opposite. Most people misread it completely, pull back from the very thing that was working, and then blame the strategy. There's also a kind of discomfort that feels identical but means the total opposite, and confusing the two will keep you handing off the wrong thing at the wrong time. In this episode, I'm walking you through all five stages, how to tell which one you're in, and why all of this is really about buying back your time for the dance class you keep saying you'll get to. Topics covered in this episode:
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Quote: "Boredom doesn't mean something is wrong. It's a signal that you've outgrown the hands-on version of that task, and that's actually a win." - Felicia | |||
| Why You Don't Have to Choose Between Being a Great Therapist, Making Money and Being a Whole Human [Ep 170] | 15 juin 2026 | 00:20:23 | |
Three years in, I've finally rebranded The Bad Therapist Show! For so many therapists, "good therapist conditioning" tells us we have to choose. We can be ethical or profitable. Dedicated or well-rested. Great clinicians or savvy business owners. I don't believe that's true and working with 100+ therapists has proven it. In this episode, I'm sharing why I believe becoming a better business owner can make you a better therapist, why having a full life outside your practice matters, and why challenging these myths has become the mission behind everything I do. You'll hear about the studio shoot where I literally wheeled my motorcycle onto set, the five concepts we wrestled with before landing on this one and the three personas you see in the new artwork. They aren't three different people. They're all parts of the same therapist: the therapist who's genuinely great at her job and cares deeply about her clients, the confident CEO, and a real human with a full life outside of work. They're all me—and my hope is that when you see them, you see yourself too. Because I truly believe you can be an incredible therapist, build a profitable business, and create a life you genuinely love. Press play and meet the version of yourself good therapist conditioning told you to hide. Topics covered on Good Therapist Conditioning:
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Quote: "You don't have to choose. You can be an incredible therapist and run a profitable business and have a life you love." Felicia | |||
| How Bad Therapists Create More Freedom Without Sacrificing Your Life [TRAILER] | 10 juin 2026 | 00:01:26 | |
You've built a successful therapy practice. You've found your niche, filled your caseload, maybe even built a group practice. But now you're asking a different question: How do I create more freedom and keep growing without sacrificing my life? The Bad Therapist Show exists to help you do that. Hosted by Felicia Keller Boyle, aka The Bad Therapist®, former six-figure private practice owner and therapist business coach, this podcast is for established solo therapists and group practice owners who want more—more freedom, more money, more impact, and a business built on their own terms. Tune in every week for honest conversations about private practice growth, leadership, marketing, money, identity, boundaries, and what it really looks like to integrate all the parts of yourself: therapist, CEO, and human being. f you're ready to challenge good therapist conditioning, think differently, and build a business that supports your life—not the other way around—you're in the right place. Be sure to follow the show on your favourite listening app so you don't miss an episode. Remember: bad therapists make the best therapists. --- Learn more about Business Coaching for Private Practice Therapists at www.thebadtherapist.coach. | |||
| Marketing for Therapists: How to Connect with Clients by Addressing Their Problems [REPLAY] (Ep 169) | 08 juin 2026 | 00:27:34 | |
Are you a therapist struggling with your marketing? Are you wondering why your potential clients aren't booking consultations? In today's episode, I dive deep into the one puzzle piece you might be missing in your marketing: talking about your client's problems. In this replay episode, I'm sharing why pinpointing and empathizing with your clients' issues is not manipulative but essential if you want to connect with those seeking help. I'll guide you through understanding your clients' perspectives, using their language, and positioning yourself as the solution they've been searching for. Plus actionable steps and resources that could transform your marketing approach, ensuring that your message resonates with the right people. Tune in to learn how to make your private practice stand out and attract the clients who need you most. Don't let another potential client slip through the cracks - tune in now and start making a real difference with your marketing! Topics covered on this episode:
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Resources from this episode: Related episodes: Quote: "Talking about your client's problem isn't manipulative. It's the first moment where we convey to them that we see them, we appreciate the pain they're in as they experience it right now, and we genuinely want to help them." - Felicia | |||
| 5 Questions to Ask Before You Spend a Dollar on Branding If You Want to Grow Your Therapy Practice [Ep 168] | 01 juin 2026 | 00:13:30 | |
Most therapists trying to grow their therapy practice are hiding behind brand colours, fonts, and logo tweaks instead of doing the work that actually books cash pay clients. I've watched therapists drop thousands on stunning custom websites before booking a single client, then sit there confused about why the phone still isn't ringing. I've been there too, agonising over fonts and palettes with a mentor years before I had a paying client on my books. The uncomfortable part is that picking a logo feels productive and safe in a way that raising your fees or showing up on social media never will, and it's quietly costing therapists months of momentum. In this episode, I'm diving into why messaging beats branding every time, choosing a therapist website template without getting stuck, the fees and policies conversation most therapists skip, and the exact moment branding actually starts paying off. If you're mid build of your cash pay therapy practice and you've caught yourself tinkering with your logo for the third time this month, this will help you name what you're really avoiding. Topics covered on Grow Your Therapy Practice:
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Quote: "You can't brand your way out of a messaging problem. These are two distinct problems, and your messaging problem is actually more important to solve first." Felicia | |||
| 5 Ways to Feel Less Lonely in Therapy Practice (Without Joining Another Facebook Group) [Ep 167] | 25 mai 2026 | 00:17:58 | |
You became a therapist because you love working with people, so why does running your own practice feel so painfully isolating? In today's episode, I'm sharing how to feel less lonely in therapy practice without forcing yourself into networking events you'll dread or joining every Facebook group you can find. I'm getting honest about the hidden costs of going it alone, like the bad decisions you make when there's no one to gut check your ideas, the imposter syndrome that gets louder in silence, and the burnout that creeps in faster than you think. I'm also walking you through the different types of connections that have shaped my own career, from business besties to paid communities, and why I stopped trying to bootstrap my way through everything. Plus, I'm sharing the one belief that kept me playing small for way too long, and the text message you can send this week to start changing things. Your practice was never meant to be built in isolation, and the fix might be simpler than you think. Topics covered on Feel Less Lonely in Therapy Practice:
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Quote: "Your business bestie needs to be somebody who's gonna challenge you, cheer you on, and isn't gonna give you side eye or be grossed out by your ambition." Felicia | |||
| How to Attract Ideal Therapy Clients Who Show Up, Commit, and Pay Your Fee [Ep 166] | 18 mai 2026 | 00:19:54 | |
Want to attract ideal therapy clients? You know, the ones who actually show up, commit, and do the work? Then stop marketing the way most therapists do. I see it all the time. Clients tell me they've found their perfect client match, BUT that person won't book weekly, won't pay their fee, or isn't even sure they want therapy. That's not your ideal therapy client. In today's episode, I'm sharing the three components that make up an ideal therapy client (most therapists are missing two of them). I'm walking you through the website copy, consult call questions, and social media language that accidentally repel motivated clients and what to say instead. If your consult calls feel like you're convincing people to hire you, something in your messaging is off. But don't worry, I'll show you where and how to fix it so your ideal therapy clients feel excited when they find you and everyone else just keeps scrolling. Topics covered on Attract Ideal Therapy Clients:
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Quote: "Being selective about who you work with isn't gatekeeping. It's not elitist. It's actually the kindest thing you can do for everyone involved, including the people who aren't ready yet." - Felicia | |||
| How to Grow a Group Therapy Practice to 20K Months by Doing LESS Clinical Work & More CEO Work [Ep 165] | 11 mai 2026 | 00:43:45 | |
Most therapists who own group practices think more revenue means taking on more clients themselves. Jason Marx proved that completely wrong. In this episode, I sit down with Jason to share how growing a group therapy practice to consistent 20K months required him to do less clinical work and more CEO work. We talk about why he rebranded mid-growth, what happened when he stopped putting his own name on the practice, and the Five Guys french fry analogy that completely changed how he thinks about client experience (before anyone even books a session). Jason also shares something I rarely hear group practice owners admit out loud—he had no idea what he was doing and he told his first clinician exactly that. When Jason joined Liberated Business in June 2025 he was still finishing his doctorate and figuring things out as he went. Six months later he hit his first 20K month. If you’ve been telling yourself you will grow your group therapy practice "later" or once the timing is right, Jason’s story will challenge that in the best way. More about Jason Marx: Dr. Jason Marx is a Psychologist and Licensed Clinical Social Worker practicing in both California and NYC where he owns Midtown NYC Therapists, a boutique out of network group practice. He is Jungian and psychodynamically oriented in his approach, working to help patients foster an authentic experience of being and discovery. Dr. Marx has experience working in severe mental health, community mental health, the Brooklyn VA Hospital Outpatient Mental Health Clinic, outpatient substance abuse with sex offenders on parole, child and family psychoanalysis, individual and couples psychoanalysis, group psychotherapy, private practice, and group private practices. Topics covered on Growing a Group Therapy Practice:
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Quote: "It's amazing the psychological shift that occurred when it was no longer my name on the practice. Suddenly the behind the scenes work and the day to day felt easier, even when it's hard." - Dr. Jason Marks | |||
| 3 Ways To Scale Your Therapy Practice If You Don’t Want To Start A Group Practice [Ep 164] | 04 mai 2026 | 00:16:12 | |
Scaling your therapy practice doesn't have to mean hiring a team of clinicians, dealing with HR headaches, or becoming a group practice owner overnight. If you've hit an income ceiling with one-to-one sessions but the idea of running a group practice makes you want to run in the opposite direction, this episode is going to feel like a long-overdue exhale. I'm walking you through three fun, doable ways to scale your therapy practice without ever managing a single employee. We're talking therapy intensives that let you earn more without stacking more weekly sessions, retreats that open up a completely different way of working with people, and workshops that help you test ideas and reach clients your therapy license can't reach. Most therapists think their only options are staying solo forever and running a full group practice. But there’s a third option that lets you serve more people, make more money, and keep your business lean and values aligned.
One of these paths might surprise you. I jumped in headfirst and made a mistake I’d want you to avoid before you try it yourself. Topics covered on Scale Your Therapy Practice:
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Quote: "You are not boxed into the either stay solo forever or start a group practice binary. You have options." - Felicia | |||
| How to Get Off Insurance and Build a Cash Pay Practice Without the Income Dip [Ep 163] | 27 avr. 2026 | 00:19:35 | |
Building a cash pay practice while you're still fully dependent on insurance can feel like trying to jump off a moving train. In today's episode, I'm walking you through how to make that jump without blowing up your income in the process. I break it down into three stages - prep, process, and pipeline - and walk you through a simple framework for modeling exactly how much money you stand to lose before dropping a single insurance panel. The numbers might surprise you! I also get into why so many therapists take insurance in the first place - and it has far less to do with values than we like to tell ourselves. Plus, I reveal the marketing truth insurance has been quietly covering up and what happens when that safety net disappears. If you've been waiting for a sign to finally start moving toward a cash pay practice, consider this your no-guilt permission slip to make the move. Topics covered on this episode:
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Quote: “The cleanest transition is not to just drop insurance and pray. It's to prepare financially, exit strategically, and build demand intentionally.” - Felicia | |||
| The Private Practice Marketing Strategy I'd Use to Scale to Multi-6 Figures From Scratch [Ep 162] | 20 avr. 2026 | 00:19:06 | |
Private practice marketing doesn't have to cost a fortune to work. If I were launching my practice from scratch today with one goal, scaling to multiple six figures as fast as possible, here's exactly what I'd do. In today's episode, I'm walking you through the four-part marketing strategy I'd use right now to fill my caseload with premium fee clients. We're talking about where I'd invest, where I wouldn’t waste a dime, and the one thing most therapists are completely overlooking that gives you a huge advantage in Google and AI search. I also share what I noticed when I recently searched for a therapist myself - and honestly, we need to do better. Potential clients are landing on your website every day and leaving because the most basic information is buried or missing altogether. And there’s a fourth strategy I almost didn’t include but it may be the thing that makes the biggest difference when someone visits your site and isn’t ready to book just yet. Topics covered on Private Practice Marketing:
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Quote: "You really only need maybe two or three really solid referral partners to ensure that you're getting a steady stream of clients." - Felicia | |||
| 3 Things to STOP Doing Right Now to Grow Your Private Practice to Multi-6 Figures [Ep 161] | 13 avr. 2026 | 00:18:31 | |
You're doing everything right and still feel like you're running on empty. If you want to grow your private practice to multi-six figures, the problem probably isn't what you need to add. It's what you need to stop doing. In today's episode, I'm sharing three things that are quietly draining your time and energy right now, even though they feel productive or even responsible, but are actually getting in the way of you scaling your practice and adding thousands of dollars of revenue every single month. We're talking about where your energy is leaking, why the emails you keep writing from scratch are taking up way more real estate in your week than they deserve, what happens to all those leads coming to your website when you don't have something in place to capture them, and why managing your own inbox might be one of the most expensive habits in your business right now. None of these are complicated fixes. But they will challenge how you think about your time and your energy. And one of them might bring up some unexpected feelings about hard work, worth, and who you think you need to be in your business. Topics covered on Grow Your Private Practice:
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Quote: "If you keep piling on new things without letting go of the things that are quietly draining your energy, you are going to burn out before you ever hit your goal." - Felicia | |||
| Marketing for Therapists Who Hate Marketing (A Completely Different Way to Think About It) [Ep 160] | 06 avr. 2026 | 00:17:33 | |
Marketing for therapists feels icky - and not because you're doing it wrong. You were trained to be boundaried, ethical, and non-transactional. Then you’re told to post on Instagram and ask complete strangers to book a call. No wonder you're feeling conflicted about it. In today's episode I'm offering you a completely different way to think about marketing your private practice, one that doesn't require you to abandon your values or pretend you love the hustle. We're talking about why the discomfort is so real, why waiting until it ‘‘feels better’’ is the wrong move, and what happens when you stop treating your marketing like a necessary evil and start treating it like a devotional practice. I also walk you through a simple intention setting practice I created for one of my clients, so you have something to come back to every single time you sit down to do your marketing. This is one to save and come back to! Topics covered on Marketing for Therapists:
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Quote: "Done consistently beats done perfectly every single time." - Felicia | |||
| 4 Things Every Therapist Website Homepage Needs to Fill Your Private Practice [Ep 159] | 30 mars 2026 | 00:42:32 | |
Let's talk about building a therapist website that converts (one of my favorite topics). Your homepage copy has about three seconds to convince someone to stay. Three seconds. And most therapists are wasting them on "welcome to my website" and a stock photo of stacked rocks. That's why in today's episode I sat down with Monica Kovach, former therapist turned website designer for private practice therapists, to break down exactly what belongs on your therapist homepage and what needs to go immediately. Monica shares the simple what, who, and where framework for your above the fold section that most therapists are overcomplicating. We get into the copy mistakes that make every therapy website look the same, why your stock photography might be working against you, and how good therapist conditioning is showing up in your website design in ways you probably haven't noticed. If your website isn't converting the way you want it to, there's one section you need to look at before anything else and it's probably not the one you think. More about Monica Kovach: Monica is the Founder and Designer at Hold Space Creative; a Squarespace website design agency. She's a former art therapist and coach, and uses her 10+ years of experience in marketing and design to help therapists and coaches connect with their best-fit clients online. Topics covered on Therapist Website:
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Related episodes: Quote: "Your copy should speak to where your clients are right now, and your design should speak to where they want to be." – Monica Kovach - Monica Kovach | |||
| Therapy Intensives Might Be the Income Solution You're Sitting On When You're Booked Out [Ep 158] | 23 mars 2026 | 00:14:04 | |
A therapy intensive can be one of the best ways to work with new clients when your private practice is full and inquiries keep rolling in. Most therapists default to a waitlist or refer people out, but this third option could seriously increase your monthly income. In today's episode, I talk about how one of my clients used a therapy intensive to convert a consult call into a same-month booking, without the potential client feeling disappointed or misled. I share the exact language you can use on a 10-minute consult call to present a therapy intensive as the obvious best fit, why your energy and attitude when delivering this information matters more than you think, and what happened when my client implemented this strategy the very same day I coached her on it. If your private practice is full but your inquiries aren’t slowing down, this episode will completely change how you think about your next consult call. Topics covered on Therapy Intensive:
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Related episodes: Devotional Sales: My Sales Practice That Will Turn Consult Calls into Clients [Ep 56] How Therapy Intensives Can Rescue Your Private Practice from the Summer Scaries [Ep 119] Therapist Consult Call: The Simple Fix to Boost Your Client Conversion Rates [Ep 89] Quote: "If you show up like you're delivering bad news, your client is going to receive it like bad news. Leave your weirdness at the door and watch what happens." - Felicia | |||
| The No-Guilt Plan for Taking Time Off From Your Private Practice (Without Losing Clients) [Ep 157] | 16 mars 2026 | 00:19:16 | |
Do you ever worry that taking regular time off from your private practice will cause your business to fall apart? Therapist work-life balance is something I hear from therapists all the time and in today's episode, I’m sharing how to build a private practice that supports you so you can take more time off as a therapist. I walk you through how to prepare your clients before you take time off, how to handle the "but is that fair?" guilt that creeps in when you start setting boundaries around your schedule, and how to use my free tool to run the numbers so you can actually afford the time off you want. I also get real about why not setting these boundaries leads to burnout and resentment toward your clients, and why your cancellation policy and your personal time off policy are two very different things. If you've been wanting more freedom in your private practice but don't know where to start, this episode will show you how to get there. Topics covered on Therapist Work-Life Balance:
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Related episodes: Quote: "Achieving your goals does not happen by accident. Therapists who are wildly successful in their private practices do not end up there by accident. They planned for it." - Felicia | |||
| 3 Ways to Prepare Your Therapy Practice for Spring Inquiries (Marketing Ideas for Therapists) [Ep 156] | 09 mars 2026 | 00:14:33 | |
Are you ready for the spring surge in therapy inquiries? I've noticed year after year that spring, not new years, is when people actually start taking action on their mental health. The weather shifts and people have the energy and motivation to invest in therapy. So in today's episode, I'm walking you through the three things you need to do right now to make sure your therapy practice is positioned to capture that increase in demand and book more therapy clients. We're talking about collecting reviews, doing a website check to catch those sneaky tech glitches, and taking the opportunity to upgrade your schedule so you're not just filling spots but building the business you actually want to run. Plus, I'm sharing marketing ideas for therapists that work and how to think about your therapy practice growth strategically, not frantically. By the end of this episode, you'll know exactly where to focus your energy before that spring momentum hits. Because honestly, the difference between a good year and a great year in your therapy practice often comes down to being prepared when opportunity knocks. Topics covered on marketing ideas for therapists:
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Quote: "The beautiful thing about running your own therapy business is that you get to create something that you love, that you are really excited to build and to exist in." - Felicia | |||
| From Part-Time Nanny to a Full Caseload: How to Start a Private Therapy Practice Before You’re Licensed [Ep 155] | 02 mars 2026 | 00:35:53 | |
What if I told you that you don't have to wait until licensure to start a private therapy practice? In today’s episode, Annie shares her remarkable story about starting a private therapy practice as an associate therapist, something nearly everyone told her was impossible. Annie went from juggling part-time nanny work and struggling to keep two or three clients, to receiving 8–9 inquiries a month and building a nearly full caseload at her highest fee…all before getting licensed. In our conversation, she reveals the exact strategies that worked: redesigning her website using StoryBrand messaging to actually speak to her ideal clients, running Google Ads successfully when "everyone" said they wouldn't work, and learning to trust herself instead of all the external doubt and noise. If you're an associate therapist feeling scared, underpaid, or convinced that starting a private therapy practice isn't realistic for you right now, this episode is proof that with the right strategy and support, it absolutely is. More about Annie Patyk: Annie Patyk is an associate marriage and family therapist based in San Francisco, CA. She specializes in helping high-achieving women break cycles of anxiety, perfectionism, and self-doubt to build lives that feel authentic and aligned. Annie is passionate about helping her clients stay connected to their ambition while cultivating self-trust and honoring their deepest desires. Topics covered on How to Start a Private Therapy Practice:
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Quote: “The main mediator between people who are successful and people who are not, is that they're able to be in that space of frustration and not knowing for long periods of time, and just keep going.” Annie Patyk | |||
| My Business Grew By Over $100K and I Wanted to Shrink It All Down! Spotting Patterns in Business Before They Cost You [Ep 154] | 23 févr. 2026 | 00:12:24 | |
Do you ever catch yourself wanting to delete, shrink, or simplify something in your business that's actually working? Patterns in business can be sneaky like that! After my biggest year ever, adding 100K+ in revenue and watching my clients hit milestones like 30K months and full practices, I found myself wanting to disable pages on my website, strip things back, and get rid of what felt like "too much." It turns out, I was mislabeling complexity as messiness. That same impulse I have in my home to declutter everything? It had crept right into how I was running my business. In today's episode, I'm getting real about how I caught myself mid-sabotage and what I'm doing differently now. I'm also inviting you to look at your own stress responses because the thing you do when your business feels overwhelming might not be solving a real problem. It might just be giving your nervous system a quick hit of relief. If you're in a season of growth and things feel heavier than you expected, this episode is for you. Topics covered on Patterns In Business:
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Quote: “ There are all sorts of ways that we can sabotage our success and our growth because we're uncomfortable with the success and the growth that we are experiencing.” - Felicia | |||
| SEO Blogging for Therapists: How Long It Really Takes to Get More Traffic and Inquiries [Ep 153] | 16 févr. 2026 | 00:25:03 | |
How long does it actually take before you start seeing more traffic and inquiries from SEO on your therapy website? SEO blogging for therapists can feel like a slow-burn strategy, but it’s one of the most reliable ways to step off the social media hamster wheel. Waiting months for momentum can feel painful, especially when you want clients now. But I went from basically zero traffic to 7–10K visitors a month, and I’ve watched therapists inside my signature program, Liberated Business, experience the same shift once they committed to the long game. In today's episode, I'm breaking down what really happens in the first few months, how results compound between 6–12 months, and why many therapists feel the biggest difference around the one-year mark. I’ll help you figure out whether you should DIY your SEO or hire support, and how to spot red flags so you don’t waste money on someone who overpromises. If you’re a therapist who’s curious about SEO but overwhelmed, impatient, or unsure whether it’s worth it, this episode will give you realistic expectations and a clear path forward. Topics covered on SEO Blogging for Therapists:
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Quote: "SEO blogging is a long game. Not a quick hit, but over six to 12 months and beyond, it can become a quiet, steady engine for 'I found you on Google' inquiries." - Felicia | |||
| Handling Fee Objections: What to Say When a Therapy Client Says Your Fee Is Too Expensive [Ep 152] | 09 févr. 2026 | 00:27:35 | |
Ever frozen on a consult call the moment someone said your fee was too expensive (I mean, who hasn't?) Handling fee objections is one of the most uncomfortable moments therapists face on consult calls, and if you've ever walked away from that conversation feeling guilty, confused, or tempted to slash your rates on the spot, this episode is for you! I'm breaking down what "too expensive" actually means when a potential client says it (it's not always what you think). I'll share how to tell the difference between someone who genuinely can't afford your fee and someone who's just unsure about investing in therapy. We'll talk about why being rock solid in your pricing matters and how your own money issues might be getting in the way. Plus, I'm giving you my favorite go-to response you can use word for word on your next call! This episode isn't about pressuring anyone into saying yes. It's about holding your boundary while staying warm, curious, and deeply caring. If you want to feel more grounded the next time money comes up on a consult call, tune in. Topics covered on Handling Fee Objections:
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Quote: "When someone says that your fee is too expensive, it's really important that we understand that this is a particular perspective. It's a judgment, it's a subjective judgment, but it is not a fact." - Felicia | |||
| Should You Share Your Political Beliefs Publicly as a Private Practice Therapist - REPLAY [Ep 151] | 02 févr. 2026 | 00:21:49 | |
Are you wrestling with whether to share your political beliefs publicly as a therapist? It’s a tough dilemma many of us face: How do you stay true to your personal convictions without compromising your professional responsibility? In today’s episode, I’m addressing a question by Becky, a group practice owner, who reached out to share her struggle with wanting to be transparent about her beliefs while staying respectful and ethical. So, how do we navigate the balance between authenticity and professionalism? Tune in as I walk you through the tough questions you need to ask yourself before deciding to go public with your views. We’ll explore how this decision could impact your clients, your business, and even your employees. Plus, I’ll share strategies for communicating your values in a way that maintains professionalism without alienating those who may think differently. Let’s unpack the challenges, reflect on your ability to work with clients across the political spectrum, and discuss how to stay true to yourself while upholding the ethical standards of our profession. You don’t have to figure this out alone. Topics covered on Sharing Political Beliefs Publicly:
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Quote: "We need to be honest about our capacity to work with people across the political spectrum." - Felicia | |||
| Hosting a Profitable Retreat: How Sarah Lazarewicz Added $3,000 To her Income With Her First Retreat [Ep 150] | 26 janv. 2026 | 00:41:24 | |
What if you didn’t have to feel 1000% confident before hosting a profitable retreat? In this episode, I’m chatting with Sarah Lazarewicz, a therapist, Liberated Business graduate and first-time retreat host about what it looked like to lead her very first overnight retreat. She walked away with $3,000 in profit and a whole new level of confidence. But getting there? That's the real story. Before the retreat even happened, Sarah was deep in self-doubt. Imposter syndrome told her she wasn’t qualified. Money fears made her question whether anyone would actually sign up. And more than once, she considered canceling the whole thing and walking away from her dream (again). But Sarah didn't stay stuck in fear. She leaned into community support, worked through what was underneath the doubts, and chose to move forward anyway. The result was a beautiful, heartfelt experience that transformed not just her attendees, but her own belief in what she's capable of as a leader and business owner. If you've been sitting on a big vision but fear keeps holding you back, this episode will give you permission to do it messy, do it scared, and do it anyway. More about Sarah Lazarewicz: Sarah Lazarewicz (MSW, LICSW) is a somatic therapist and trauma specialist based in Minneapolis, MN. She specializes in helping adults recovering from unhealthy childhoods find greater connection and peace in adulthood. She is also passionate about supporting therapists, and leads retreats for therapists focused on preventing burnout and creating deep community among fellow mental health providers. Topics covered on Hosting a Profitable Retreat:
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Quote: "Do it messy. It's worth doing it messy. It's worth doing it afraid. You're probably never gonna get to the point where you're not afraid, but you can do something and be afraid and it can still go well." - Sarah | |||
| The Anatomy of a $20K Month for Solo Therapists (It's Simpler Than You Think) [Ep 149] | 19 janv. 2026 | 00:23:07 | |
If you think a $20K month for solo therapists means working 60-hour weeks, hear this: the therapists I work with who are consistently hitting 20K months aren't running giant group practices or burning themselves out. They're solo clinicians with premium fees, clear niches, and one really effective marketing channel that actually works. In today's episode, I'm breaking down the real anatomy of a 20K month for solo therapists based on what my actual clients are doing month after month. I'm talking about the core pieces that add up to those numbers, the mindset shifts around charging what you're worth, and the specific moves you can make right now to start moving in that direction. Whether you're at 5K months or 15K months, there are probably just one or two bottlenecks in your business keeping you stuck. I'm going to help you figure out what those are and give you concrete next steps to open things up! Topics covered on 20K Month for Solo Therapists:
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Quote: “At 20K per month as a solo practitioner, that is where you can really start to see your quality of life shift.” - Felicia | |||
| How Saying No to Clients Doubled Erin's Income to $14K/Month in 3 Months [Ep 148] | 12 janv. 2026 | 00:41:48 | |
What if raising your therapy fees and saying no to clients more often could actually double your private practice income? That's exactly what happened to Erin Cantor, a play therapist in New York City who went from $8,000 to $14,000 per month in just three months of being in my signature program, Liberated Business. In this episode, I’m chatting with Erin about the specific changes she made that led to her rapid growth, why she requires three parent sessions before working with any child, and how learning to say no to clients became her biggest marketing strategy. Erin got ruthlessly clear about which cases to accept, raised her fees without apologizing, and implemented a firm cancellation policy faster than most therapists would dare. And the wild part? Her clients thanked her for it. If you've ever felt guilty about turning away potential clients or wondered whether you're charging enough for your expertise, this conversation will shift something for you. Erin's story proves that building a private practice on your terms isn't just possible; it's profitable. More about Erin Cantor: Erin Cantor, M.A., MSW, LCSW is a child play therapist and adolescent, adult and family psychotherapist working in private practice in New York City. A graduate of the three-year child and adolescent psychotherapy training program (CAPTP) at The William Alanson White Institute, she is also trained in Family Therapy from Ackerman Institute, and completed the one year infant observation program with the Anni Bergman Parent Infant training program (ABPIP) with Contemporary Freudian Society (CFS) and Institute for Psychoanalytic Training and Research (IPTAR). In addition to her psychotherapy work, Erin is also a clinical writer, presenter, and consultant. Topics covered on Saying No To Clients:
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Quote: "I started to say no more, and I got to more yeses." - Erin Cantor | |||
| A Step-by-Step Guide to Starting Your Therapy Private Practice in 2026 [Ep 147] | 05 janv. 2026 | 00:37:24 | |
Are you a therapist dreaming of starting a therapy private practice but not sure where to begin? Then today's podcast episode is for you! Join me as I guide you through the essential steps to launching your therapy private practice. From registering your business and obtaining necessary legal documents to setting up a bank account and securing liability insurance, I've got you covered! But it's not just about the technicalities; I delve into the importance of establishing clear policies around fees and cancellations that work for you. Plus, I share insights on how to effectively market your therapy private practice and why having a professional website is crucial in today's digital age. This episode is your quick-start guide to making your dream of owning a therapy private practice a reality. Don't let uncertainty hold you back - tune in now and take the first step towards building your successful private practice! Topics covered on Starting a Therapy Private Practice in 2026:
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Quote: "There's actually a lot you can do to start your private practice that can all happen in a day and honestly in a matter of hours.” - Felicia | |||
| New Year Meditation for Therapists: Try This Before January Ends! [Ep 146] | 29 déc. 2025 | 00:13:39 | |
Want to transition into 2026 with real clarity instead of just another vague resolution? This New Year guided meditation will help you do exactly that! In today's episode, I'm walking you through an end-of-year reflection that honors both the wins and the hard moments of 2025. We're not bypassing anything here. We're celebrating what went well, grieving what didn't, and setting intentions for the year ahead. This isn't about being more productive or hitting arbitrary benchmarks. It's about recognizing that your private practice growth is deeply connected to your own healing and spiritual journey. I'll guide you through acknowledging where you are right now, reconnecting with the moments that felt nourishing this year, and holding space for the challenges that still need attention. Then we'll move into setting intentions that actually align with who you're becoming, not just what you think you should achieve. This New Year meditation meets you exactly where you are - whether you're feeling rushed, distracted, or already cozy and settled in. Topics covered on New Year Meditation:
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Quote: "You don't have to be perfect in order to shift. You can be in pain, and that's all right. That doesn't have to stop you from continuing to grow and to change and to make progress in all sorts of ways." - Felicia | |||
| 2025 Recap: The Strategies I Used To Increase My Revenue by $100k [Ep 145] | 22 déc. 2025 | 00:31:02 | |
I almost didn't make the changes that took my coaching business from "doing fine" to legitimately blowing up this year. I thought I needed to work harder but what actually moved the needle required me to do something that felt completely backward. This year I crossed the five-year mark in business, went back to therapy, hired help, and made ONE shift in how I communicate with my audience that changed everything. At least two people who joined my signature program, Liberated Business, told me they couldn't stand me when they first found my work. But now they're paying clients! In this episode, I’m reflecting on what actually changed behind the scenes during a $100K growth year — including the creative weekend trips that unexpectedly became a source of clarity, why letting myself evolve mattered more than doubling down, and what scaling a coaching business looked like for me at this stage. If you're wondering what it actually takes to scale a coaching business past multiple six figures without burning out, this one's going to surprise you! Some of what worked this year goes against what I thought I knew about growing a business. Topics covered on Scaling a Coaching Business:
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Related episodes: Quote: "Some people are gonna see you out in the world doing your thing, and they're going to have mixed feelings about you, and that doesn't mean that you're doing it wrong." - Felicia | |||
| SEO and AI Marketing for Therapists in 2026: What's Working RIGHT NOW [Ep 144] | 15 déc. 2025 | 00:37:04 | |
SEO for therapists isn't what it used to be. If you’re still marketing your private practice like it's 2020, it's time to change things up! Your potential clients aren't just googling "therapist near me" anymore. They're asking ChatGPT, Gemini, Perplexity, and Google's AI to recommend someone. And if you're not showing up in those AI answers? You're basically invisible. For today's episode, I invited Chris Moren, founder of Monraker.Ai, an SEO agency for therapists, to tell us what's changed and what we need to do about it. We chat about why your Google Business Profile matters more than ever, how one therapist got 22 reviews and now ranks #1 in his entire city, and the biggest mistake solo practitioners make when they're thinking about scaling to a group practice. If you've been relying on "good vibes" and word-of-mouth to build your caseload, this conversation is going to shift how you think about marketing. Because doing great work nowadays is the bare minimum, not a visibility strategy. So if you want to fill your caseload faster, understanding SEO for therapists is no longer optional. More about Chris Moren: Chris Moren is the founder of Moonraker.AI, an SEO agency focused on helping therapists grow their visibility on google maps and AI platforms. Before marketing, Chris was a massage therapist for over 15 years, providing chair massage to local businesses. Chris' goal is to help therapists boost their online visibility and connect with their ideal clients so they can build the practice of their dreams. Topics covered on SEO for Therapists:
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Quote: "The value of leads from an AI answer is massive. It's probably three to four times the value because of how high they convert...the client is pre-sold, so they're almost just coming to the website to find the booking link." - Chris Moren | |||
| How to Start a Podcast Part II: Production on Any Budget (Even $0) [Ep 143] | 08 déc. 2025 | 00:23:39 | |
Should you invest thousands in podcast production, or can you build a successful show from your closet? In today's episode, I'm continuing the conversation about how to start a podcast that actually grows your therapy business. I'm sharing the real, unfiltered truth about what's worked across my two very different shows - The Bad Therapist Show and What Your Therapist Thinks. From total DIY setups to high-production video podcasts, I break down the production options that fit different budgets and time constraints. I'll tell you about the failed attempt that never aired, the accountability hack that keeps me showing up every single week, and why it took two years before I started seeing serious returns. Plus, I'm spilling the strategies that got What Your Therapist Thinks featured on Apple Podcasts multiple times and already receiving sponsorship requests! So if you're wondering whether you need fancy equipment, an editor, or a huge budget to start your podcast, this episode will give you clarity on what actually matters and what you can skip. Topics covered on How to Start a Podcast:
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Quote: "This morning I opened up the WYTT inbox and I gasped because we had a sponsorship request from a brand whose website I was literally on the night before." - Felicia | |||
| How to Start a Podcast That Gets You Therapy Clients (Not Just Downloads) [Ep 142] | 01 déc. 2025 | 00:18:57 | |
Starting a podcast for your private practice sounds exciting until you're drowning in decisions about format, equipment, naming, and whether anyone will actually listen. I've been hosting The Bad Therapist Show for almost three years, and just three months ago, I launched a completely different podcast called What Your Therapist Thinks that's kind of blowing up. They serve totally different purposes in my business, and understanding that distinction is everything. In today's episode, I'm breaking down how to start a podcast that actually works for your private practice. I'm talking about why your show's purpose matters more than fancy gear, how to nail your concept and format, why your podcast name can make or break discoverability, and what I learned along the way that changed the game for my second show.. I'm also getting real about the mistakes I made with my first podcast that I'd do differently now. If you're a therapist thinking about starting a podcast but feel stuck on where to begin, this episode will help you think through the decisions that actually matter. Topics covered on How To Start a Podcast:
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Quote: "Starting a podcast is within reach, and I think it's one of the best marketing tools out there because it is just so intimate. People feel like they're having a conversation with you." - Felicia | |||