The B2B Content Strategy Show – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The B2B Content Strategy Show

Niels van Melick

Business

News

Business

Frequency: 1 episode/32d. Total Eps: 23

In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.

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Recent rankings

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Apple Podcasts

🇨🇦 Canada - marketing
27/05/2026
#53
🇫🇷 France - marketing
12/12/2025
#83
🇫🇷 France - marketing
11/12/2025
#69
🇫🇷 France - marketing
10/12/2025
#51
🇬🇧 Great Britain - marketing
21/10/2025
#92

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

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http://linkedin.com/in/nielsvanmelick/
17 shares
http://linkedin.com/in/brookeandrus
2 shares
http://linkedin.com/in/nielsvanmelick
2 shares

http://leadwave.io
18 shares
http://diligent.com
1 share

RSS feed quality and score

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RSS feed quality

To improve

Score global : 52%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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How Siemens Builds Its Content Strategy (with Niall Sullivan, Head of Marketing for Senseye)

Episode 21

Wednesday, August 20, 2025 • Duration 30:54

In this episode of The B2B Content Strategy Show, Niels van Melick is joined by Niall Sullivan, Head of Marketing for Senseye at Siemens. Niall shares how he built a podcast-first content strategy that stands out in a crowded market, uses AI to scale repurposing, and ties efforts to revenue without chasing vanity metrics.

Here’s what you’ll learn in this episode:

• Why the podcast sits at the core of Siemens Senseye’s content strategy and fuels every other asset

• How to use AI tools to accelerate repurposing, ideation, and distribution without compromising quality

• Practical ways to measure content’s impact on revenue when direct attribution isn’t possible

• Why gating content often does more harm than good—and what to do instead

• The biggest lessons Niall has learned about repurposing, consistency, and keeping content tied to business goals

Tune in for bold ideas and proven content plays.

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

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How AI Can Make You a Better Content Marketer (with Catie Grasso from Dataiku)

Episode 20

Thursday, March 13, 2025 • Duration 26:25

This week on the podcast, Niels van Melick sits down with Catie Grasso, Head of Content Marketing at Dataiku, to dive into how AI is reshaping content marketing. Catie shares her insights on how her team integrates AI into their daily workflows, balances automation with creativity, and ensures high-quality content at scale.

Here's what you'll learn in this episode:

– The biggest misconceptions about using AI in content marketing.

– How AI can help scale content production without sacrificing quality.

– The four key ways Catie’s team is using AI in their workflow.

– How to repurpose and distribute content effectively with AI.

– Balancing human creativity with AI-generated content.

– Best practices for training content teams to work with AI.

– The biggest mistakes marketers make when using AI tools.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

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How to Build a Winning Content Strategy for B2B Companies with Long Sales Cycles (with Abi Malins from Leadwave)

Episode 11

Wednesday, October 23, 2024 • Duration 22:41

This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her experience working with B2B tech & consulting firms, Abi shares her insights on what makes a content strategy successful.

Here's what you'll learn in this episode:

Why customer research is crucial for top-performing content.
The most common mistakes companies make when developing a content strategy.
How to turn your company’s expertise into thought leadership content.
Tips for effective interviews with your subject matter experts.
How to build a highly efficient content engine.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

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How to Create Highly Effective Thought Leadership Content (with Brooke Gocklin from CoreWeave)

Episode 10

Wednesday, October 16, 2024 • Duration 30:28

This week on the podcast, Niels van Melick is joined by Brooke Gocklin, Head of Content Marketing at CoreWeave, to discuss how to build effective thought leadership campaigns. Brooke shares her expertise on how to develop content strategies that resonate with your audience, stand out in the market, and drive results.

Here's what you'll learn in this episode:

• What separates impactful thought leadership from generic content.

• Strategies for identifying your brand’s unique point of view and leveraging it for thought leadership.

• Effective ways to collaborate with subject matter experts within your organization.

• The role of distribution in ensuring your thought leadership content reaches the right audience.

• How to measure the success of thought leadership campaigns.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH BROOKE:

🔔 LinkedIn: linkedin.com/in/brooke-gocklin

🌐 Website: coreweave.com

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How to Make Real Impact as a New Content Leader (with Sonja Jacob from Athenahealth)

Episode 9

Tuesday, September 24, 2024 • Duration 36:12

In this episode of B2B Marketing Done Right, Niels van Melick sits down with Sonja Jacob, Director of Content Marketing at Athenahealth, to explore how content marketing leaders can make a real impact in a new company. Drawing from her experience at leading companies like Meta and Cisco, Sonja shares valuable insights on building a content function that delivers measurable results within large-scale marketing organizations.

Here's what you'll learn in this episode:

• How to narrow your focus and prioritize key areas in your first months as a content leader.

• The importance of focusing on people, processes, and programs in your first six months.

• Practical tips for implementing effective content production processes.

• How to balance supporting paid demand gen and organic content efforts.

• The role of original research and subject matter expertise in creating distinctive content.

• How to set realistic expectations for content’s impact on revenue and long-term goals.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

http://www.linkedin.com/in/nielsvanmelick

Website http://www.leadwave.io

CONNECT WITH SONJA:

LinkedIn http://www.linkedin.com/in/sonjajacob

Website http://www.athenahealth.com

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Goodbye Lead Gen, Hello Brand Power: The Future of B2B Marketing (with Lena Weber-Reed from Getronics)

Episode 8

Wednesday, September 11, 2024 • Duration 32:33

This week on the podcast, Niels van Melick is joined by Lena Weber-Reed, UK Marketing and Communications Manager at Getronics, to discuss the current state of B2B marketing and how teams should adapt to drive results. Lena shares her thoughts on the challenges facing B2B marketers today—from shifting away from traditional lead gen tactics to the need for a greater focus on brand marketing.

Here's what you'll learn in this episode:

• The impact of recent changes in B2B marketing and how to navigate them.

• The importance of creative storytelling, humor, and emotional-driven content in B2B marketing.

• How B2B marketers can shift away from outdated lead generation tactics and focus on more effective approaches.

• The role of customer research in shaping relevant, engaging content strategies.

• The value of dark social, social selling, and employee advocacy in modern marketing

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH LENA:

🔔 LinkedIn: linkedin.com/in/lenaweberreed

🌐 Website: getronics.com

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Using AI in B2B Marketing: The Dos & Don’ts (with Jade Hill from Abnormal Security)

Episode 7

Wednesday, July 24, 2024 • Duration 35:00

This week on the podcast, Niels van Melick explores the practical use cases of AI in B2B content marketing with Jade Hill, Director of Content and Communications at Abnormal Security. Jade shares how AI tools like ChatGPT have transformed her workflow, from research to content repurposing.

Here's what you'll learn in this episode:

• The role of AI in writing and how to leverage it without compromising quality.

• How to use AI for content repurposing.

• The importance of maintaining human oversight to ensure accuracy and relevance.

• Challenges and limitations of AI tools in content creation (and how to overcome them).

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH JADE:

🔔 LinkedIn: linkedin.com/in/jadehill/

🌐 Website: abnormalsecurity.com

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Content Marketing in Highly Technical Companies (with Michelle Peterson from NetSPI)

Episode 6

Wednesday, July 10, 2024 • Duration 32:09

This week, Niels van Melick talks with Michelle Peterson, Content Marketing Manager at NetSPI, about how to turn complex and technical topics into engaging content. Michelle shares her experiences and strategies for working with subject matter experts to create content that resonates with technical audiences.

Here's what you'll learn in this episode:

• The challenges and solutions in collaborating with technical experts.

• How to develop a content strategy centered on high-value pillar content.

• Techniques for making technical content engaging and accessible.

• The importance of preparation and research in content creation.

• Strategies for repurposing content to maximize its reach and impact.

• Insights into validating content topics with customers and internal alignment.

Tune in for valuable insights and actionable tips.

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH MICHELLE:

🔔 LinkedIn: linkedin.com/in/michelle-peterson/

🌐 Website: netspi.com

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How to Start Strong and Build Impact in a New Marketing Role (with Ife Akintoye from VantagePoint)

Episode 5

Wednesday, June 12, 2024 • Duration 28:25

This week on the podcast, Niels van Melick is joined by Ife Akintoye, Head of Marketing at VantagePoint, to discuss strategies for making a significant impact when starting a new marketing role or at a new company. Ife shares her journey of building a successful marketing program from the ground up and offers valuable insights and practical tips for marketers at all stages of their careers.

Here’s what you’ll learn in this episode:

The first key steps to take when starting a new marketing role.
How to build a marketing foundation from scratch.
Strategies for gaining buy-in and fostering collaboration with other departments.
Tips for implementing quick wins to demonstrate marketing value.
The importance of data measurement and creating a robust marketing dashboard.
The role of employer branding in attracting top talent and scaling a company.

Tune in for useful insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH IFE:

🔔 LinkedIn: linkedin.com/in/ifeakintoye/

🌐 Website: vantagepoint.consulting

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YouTube for B2B: How To Do It Right (with Lexi Croisdale from Varonis)

Episode 4

Wednesday, May 29, 2024 • Duration 30:29

This week on the podcast, Niels van Melick sits down with Lexi Croisdale, Content Marketing Manager at Varonis, to explore why B2B companies should consider YouTube as a key distribution channel for their content. With extensive experience in growing B2B brands on YouTube, Lexi shares her insights and strategies for effective video marketing in B2B.

Here's what you'll learn in this episode:

Key reasons why YouTube is a must-have channel for B2B companies.
Strategies for creating effective YouTube content from scratch.
Tips for optimizing YouTube videos, including titles, descriptions, and thumbnails.
How to repurpose webinars and other long-form content for YouTube and YouTube Shorts.
Overcoming challenges in producing high-quality, engaging video content.
Metrics to track for measuring the success of your YouTube strategy.

Tune in for useful insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH LEXI:

🔔 LinkedIn: linkedin.com/in/alexiscroisdale

🌐 Website: varonis.com

Produced in partnership with www.podlad.com

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The B2B Content Strategy Show – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The B2B Content Strategy Show – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn21

Other21

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn21

Other21