Explore every episode of the podcast The B2B BRAND180 Podcast with Linda Fanaras
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Building Effective USPs for B2B Brands with Chris Fox, Founder of Ideas-Led Growth | 05 May 2025 | 00:20:34 | |
In this episode of the B2B Brand180 podcast, Linda discusses the development of Unique Selling Propositions (USPs) with Chris Fox, founder of Ideas-Led Growth. Chris explains the process of identifying and refining a USP, starting from understanding the fundamental change a product or service brings to the world. He emphasizes taking a step back from traditional marketing approaches to focus on the underlying passion and unique value that drives a business. The episode also covers strategies for breaking down the USP into actionable marketing plans, including thought leadership content and targeted communication efforts. 01:42 Understanding Unique Selling Propositions (USPs) 04:51 Breaking Down USPs into Strategies 09:45 Implementing Thought Leadership in Marketing 17:04 Rapid Fire Question More on Chris: https://www.linkedin.com/in/christophergfox Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Mastering B2B Pricing Strategies with Dan Balcauski, Founder of Product Tranquility | 07 Apr 2025 | 00:27:25 | |
In this episode of B2B Brand180, Linda interviews Dan Balcauski, founder and chief pricing officer at Product Tranquility. They discuss strategies for effective pricing in the B2B SaaS space. Dan shares insights on the importance of understanding customer value, the nuances of price metrics versus value metrics, and tactics for implementing price increases. The episode provides valuable advice for SaaS companies seeking to optimize their product pricing strategies. 01:55 Understanding SaaS Pricing Challenges 04:47 The Services Model for Pricing 08:21 Strategies for Entering Competitive Markets 19:22 Executing a Price Increase 23:30 Rapid Fire Questions More info on Dan Balcauski: https://www.linkedin.com/in/balcauski/ https://www.producttranquility.com/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Optimizing B2B Email Messaging to Drive Growth with Naomi Soman, Storylogick Consulting | 17 Jul 2024 | 00:20:20 | |
In this episode of the B2B Brand180 podcast, Linda speaks with Naomi Soman from Storylogick Consulting about enhancing email marketing strategies to drive growth. Naomi, who has a wealth of experience in hyper-growth startups, shares insights on dispelling email marketing myths, personalizing emails for different stages of the funnel, and accurately targeting various buyer personas. The discussion includes practical advice on leveraging CRM data, using visual language in emails, and customizing email content based on recipient actions. Naomi also provides tips on managing personalized email campaigns and standing out in a crowded marketplace. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Implementing a Repurpose First B2B Video Production Strategy, with Dane Frederiksen, Founder of Digital Accomplice | 09 Jul 2024 | 00:20:16 | |
In this episode of B2B Brand180, Linda interviews Dane Frederiksen, Founder of Digital Accomplice, to discuss how to implement a repurpose-first video production strategy, which he calls the "Video Octopus" method. 01:45 Challenges in Video Content Marketing 03:20 Trends in Remote Video Content 04:55 Building a Video Content System 09:39 Tools for Easy Video Creation 14:06 The Video Octopus Method For more information about Dane, visit his LinkedIn at https://www.linkedin.com/in/digitalaccomplice/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Mastering Media Interviews and Public Speaking to Amplify Your B2B Brand with Mark Albert, CEO of Media Advisory Experts | 19 Jun 2024 | 00:28:51 | |
In this episode of the B2B Brand180 podcast, Linda interviews Mark Albert, CEO of Media Advisory Experts. Mark shares his extensive experience in broadcast journalism and offers valuable insights into B2B media training, storytelling, and overcoming stage fright. He discusses strategies for earning media placements, the importance of building thought leadership, and how to effectively communicate with journalists. Mark also provides practical tips on public speaking, handling tough interview questions, and best practices for dressing for on-camera appearances. 02:03 Tips for Overcoming Stage Fright 05:20 Building Thought Leadership and Earning Media 10:17 Handling Tough Questions and Ambush Interviews 15:01 Preparing for Scheduled Interviews 26:40 Public Speaking and Media Training Resources Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing Factory | 23 May 2024 | 00:25:05 | |
In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partnerships with influencers. 02:59 Influencer Marketing Basics 05:51 B2B vs. B2C: Navigating Influencer Marketing 12:39 Success Stories and the Power of Authenticity 15:27 Building Strong Influencer-Brand Relationships 17:35 Global Growth Strategies for Influencer Marketing 20:00 Analyzing Success in Influencer Marketing Campaigns 21:43 Overcoming Challenges and Embracing Continuous Learning 23:35 Closing Remarks and Contact Information Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Maximizing Traditional Sales Strategies for B2B Growth with Neil Rogers, Marketing Professional, Speaker & Author | 25 Apr 2024 | 00:20:34 | |
In this episode of B2B Brand180, Linda interviews Neil Rogers, a sales and marketing professional and owner of Rogers Marketing. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Crafting a B2B Brand that Resonates, with Mark Dingman, Creative Director Millennium Agency | 19 Apr 2024 | 00:21:19 | |
In this episode of the B2B Brand180 podcast, Linda interviews Mark Dingman, Creative Director at Millennium Agency. They discuss the common misconception that a brand is just a logo, highlighting the importance of a deeper discovery process to understand a company's identity, personality, and target market. Mark emphasizes the pivotal role of market research, competitive analysis, and courageous, authentic messaging in setting a brand apart in the B2B landscape. Mark and Linda offer valuable insights for companies rebranding or launching a new brand, encouraging them to adopt genuine, meaningful and creative differentiation strategies. 01:07 The Essence of Branding Beyond the Logo 01:26 Unpacking the Brand Discovery Process 05:38 The Power of Market Research in Branding 06:50 Competitive Analysis: Standing Out in the Market 09:40 Creative Direction: Merging Business Goals with Brand Identity 11:53 Stylescapes and Mood Boards: Visualizing the Brand 15:48 Unique Branding Strategies: Pushing the Envelope Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Branding Through Community Engagement, with Hannah Moore from Ascendco Health | 04 Apr 2024 | 00:17:18 | |
In this episode of the B2B Brand180 podcast, Linda interviews Hannah Moore from Ascendco Health about enhancing brand presence through community engagement and storytelling. Hannah offers insights into the rebranding process and the strategic importance of community-focused positioning. She discusses the necessity of being people-oriented, beyond mere product features, and the power of crafting authentic brand narratives. The conversation explores understanding customer needs, gradually implementing changes that resonate with core brand values, and leveraging social media platforms like LinkedIn to nurture community interaction. Hannah highlights storytelling's pivotal role in marketing, creating memorable 'Disney magic moments,' and provides guidance for young professionals on building credibility and advancing their careers. 03:22 The Art of Rebranding: Insights from Ascendco Health's Experience
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Elevating Your B2B Brand Using Authority Marketing, with Frank Husmann, CEO and Founder of Maxiality | 28 Mar 2024 | 00:33:49 | |
In this episode of B2B Brand180, Linda interviews Frank Husmann, CEO and Founder of Maxiality. They discuss effective branding and growth strategies in B2B, focusing on authority marketing. Frank shares his experiences as a SaaS founder and B2B tech advisor, highlighting the importance of showcasing expertise to establish industry authority. They talk about the challenges of standing out in a competitive market, building trust, and using content to develop authority. The conversation also covers offline marketing, podcasting, and the evolving role of SEO in B2B marketing. Frank offers practical advice for businesses looking to implement authority marketing strategies. 01:42 Diving Deep into Authority Marketing 05:39 The Evolution of Content in B2B Marketing 10:30 Building Authority with Unique Strategies 25:42 Leveraging Offline Tactics in a Digital World 27:31 The Future of SEO in B2B Marketing 31:31 Final Thoughts and How to Connect More on Frank Husmann: https://www.linkedin.com/in/zinspiratie/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Cultivating B2B Sales through Authentic Connections and Storytelling, with Armando Leduc, Leduc Entertainment | 21 Mar 2024 | 00:34:29 | |
In this B2B Brand180 podcast episode hosted by Linda Fanaras, Armando Leduc shares insights on the intersection of storytelling and business growth. Armando discusses his transition from the film industry to founding Leduc Entertainment, emphasizing the power of authentic storytelling in business communication. He offers practical advice on overcoming camera shyness by focusing on the message rather than personal perception. Armando further explores storytelling as a tool for engaging audiences, detailing a narrative structure that enhances content relatability. He also touches on mapping the customer journey and nurturing referral partnerships through personalized engagement. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Developing Impactful B2B Video Content with Robert Weiss, President Sales & Marketing, MultiVision Digital | 14 Mar 2024 | 00:22:24 | |
In this episode of B2B Brand180, Linda interviews Robert Weiss, President Sales & Marketing, MultiVision Digital, on the critical role of video in B2B branding and growth strategies. This episode covers strategies for beginning with video marketing, maximizing production value on a limited budget, and highlights video's increasing importance in digital marketing. Robert also stresses the significance of message clarity, preparing but not scripting conversations, and viewing video as a long-term investment. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| How to Build Integrated B2B Digital Strategies with Andrew Seidman, Co-Founder of Digital Reach | 10 Mar 2025 | 00:20:33 | |
In this episode of the B2B Brand180 podcast, Linda Fanaras interviews Andrew Seidman, co-founder and COO of Digital Reach. Andrew shares insights from over a decade of experience in designing full-funnel go-to-market motions for enterprises and startups. They discuss the importance of implementing a cohesive, integrated B2B marketing strategy. Andrew emphasizes the value of account-based marketing (ABM) and shares successful campaign examples, particularly highlighting a successful case with VMware's Tanzu business unit. The episode also covers how to align sales and marketing teams as the critical first step for any new engagement. More information about Andrew: https://www.linkedin.com/in/andrew-seidman/ https://digitalreachagency.com/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Maximizing B2B Sales with Doug Brown, CEO Sales Strategies | 07 Mar 2024 | 00:29:31 | |
In this episode of B2B Brand180, Linda interviews Doug Brown, CEO of CEO Sales Strategies, discussing topics ranging from the importance of follow-up in sales, to aligning sales and marketing strategies, to understanding buyer psychology. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Driving B2B Brand Growth through Sustainability with Joelly Goodson, Branding Expert and Podcaster | 08 Feb 2024 | 00:26:19 | |
In this episode of B2B Brand180, Linda is joined by Joelly Goodson, a branding expert and podcaster. They explore the critical role of sustainability in driving B2B brand growth, offering practical strategies for integrating eco-conscious practices into branding and marketing efforts. Joelly shares her journey and experiences, highlighting how brands can leverage sustainability not only as a corporate responsibility but as a powerful tool for differentiation and engagement in the competitive B2B landscape. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| The Power of Emotion in B2B Marketing with Ian Baer, Founder of Sooth | 01 Feb 2024 | 00:28:20 | |
In this episode of B2B Brand180, Linda welcomes Ian Baer, founder of Sooth, to explore the impact of emotional engagement in B2B marketing. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| How to Use Storytelling to Create Impactful B2B Brand Messaging with Jarie Bolander | 25 Jan 2024 | 00:22:23 | |
In this episode of B2B Brand180, Linda interviews Jarie Bolander, an expert in B2B storytelling. Jarie offers insights and strategies for transforming B2B brands with compelling storytelling. He explores the power of emotional appeal, logical progression, and credibility in persuasive storytelling, as well as the significance of aligning narratives across various platforms and marketing materials. Additionally, Jarie presents a valuable framework for weaving storytelling into B2B branding and strategy. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| The Power of Personal Branding and Value-Based Leadership, with Ben Reinberg, CEO of Alliance Consolidated Group of Companies | 10 Jan 2024 | 00:32:43 | |
In this episode of B2B Brand180, Linda Fanaras interviews Ben Reinberg, CEO of Alliance Consolidated Group of Companies. They explore the impact of personal branding in the B2B space and how it aligns with value-based leadership. Ben shares his journey as a serial entrepreneur and commercial real estate investor offering practical insights on building a strong personal brand and leading with core values. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| AI Powered B2B Marketing with Cody Schneider, Co-founder of Swell AI | 19 Dec 2023 | 00:25:40 | |
In this episode of B2B Brand180, Linda interviews Cody Schneider, Co-founder of Swell AI. Cody discusses the transformative power of AI in B2B marketing, focusing on its impact on marketing efficiency, customer engagement, and scaling businesses. Tune in for practical tips and insights for marketers and entrepreneurs looking to leverage AI for their business growth. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Unpacking B2B Leadership: Building Healthy Teams and Mindful Strategies with Zach Montroy, CEO of The Intention Collective | 14 Dec 2023 | 00:22:26 | |
In this episode of B2B Brand180, Linda interviews Zach Montroy from Intention Collective. Zach discusses strategic planning, execution for business growth, and the essentials of healthy leadership. Gain insights on aligning company vision with team efforts and the role of emotional intelligence in effective leadership. Zach also outlines his approach to helping businesses set and achieve their goals. Thank you for listening and please like, share and subscribe to support our channel. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Bridging Technology and Empathy with Paul Pritchard, CEO of Overdose Digital | 07 Dec 2023 | 00:20:12 | |
In this episode of B2B Brand180, Linda interviews Paul Pritchard, CEO of Overdose Digital. They discuss the company's growth, digital transformation, AI's role in e-commerce, and innovation strategies. Paul provides forward-thinking ideas and insights for businesses navigating the rapidly evolving B2B marketing landscape. Follow Paul at LinkedIn https://www.linkedin.com/in/paulpritchardnz/ You can follow Linda at: https://www.linkedin.com/in/lindafanaras/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| B2B and B2C Applications of AI Chatbots, with Dan Melnick, CEO and Co-Founder of Southlake Consulting | 25 Oct 2023 | 00:16:29 | |
In this episode of the B2B Brand180 Podcast, Linda interviews Dan Melnick of Southlake Consulting. Dan introduces his company's new AI chatbot product tailored for e-commerce and they discuss the broader landscape of AI technologies. From real-time customer interactions to integrated social media features, join in to learn about the future of AI in e-commerce. You can follow Linda at: https://www.linkedin.com/in/lindafanaras/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Future Proofing B2B: Technology and Marketing Strategies with Jared Reimer, CTO & Founder of Cascadeo | 17 Oct 2023 | 00:23:44 | |
In the latest episode of B2B Brand180, Linda Fanaras talks to Jared Reimer, CTO & Founder of Cascadeo. You can follow Linda at: https://www.linkedin.com/in/lindafanaras/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Boost Your B2B Sales with Direct Mail and Gifting Strategies featuring Kris Rudeegraap of Sendoso | 14 Feb 2025 | 00:12:40 | |
Kris on LInkedIn: https://www.linkedin.com/in/rudeegraap/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| B2B Marketing Innovation with Kevin Lee, Advisor, Investor, Author & Strategist | 28 Sep 2023 | 00:26:00 | |
In this episode of B2B Brand180, Linda Fanaras interviews Kevin Lee, a seasoned advisor, investor, author, "multipreneur," and strategist. They discuss the evolving landscape of branding and marketing, sharing insightful strategies that can propel a B2B brand forward in today's competitive market. Kevin also opens up about his entrepreneurial journey, revealing how he’s been able to navigate the challenges and opportunities through business acquisitions and synergies. If refining your branding message, exploring innovative marketing strategies, or understanding the entrepreneurial journey in the B2B sector are on your agenda, this episode is for you.
You can follow Linda at: https://www.linkedin.com/in/lindafanaras/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Beyond Logos and Ads: Exploring Upstream Marketing with Tim Koelzer, Author and Managing Partner of EquiBrand Consulting | 15 Sep 2023 | 00:28:44 | |
In this episode of B2B Brand 180, Linda Fanaras interviews Tim Koelzer, the Managing Partner of Equibrand Consulting and author of 'Upstream Marketing'. Learn more about Tim Koelzer and Kristin Kurth's book Upstream Marketing. You can follow Linda at: https://www.linkedin.com/in/lindafanaras/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Boosting B2B Sales Performance with Harry Spaight, Speaker, Coach, and Author | 17 Aug 2023 | 00:32:28 | |
In this episode of B2B Brand180, Linda Fanaras, CEO of Millennium Agency, interviews Harry Spaight, sales consultant and author of "Selling with Dignity." Drawing from his mission background and competitive sales experience, Harry provides invaluable strategies to enhance sales performance and drive revenue growth. Join us to discover how selling can be a genuine act of providing value and the positive outcomes it brings. Learn more about Harry Spaight's book Selling With Dignity. You can follow Linda at: https://www.linkedin.com/in/lindafanaras/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Unlocking B2B Growth: Senior Leadership Strategies For Success With Ryan Kauth, Business Coach and Fractional Executive | 26 Jul 2023 | 00:27:59 | |
In this episode of B2B Brand180, Linda interviews Ryan Kauth, business coach, fractional executive and founder of the Fractional Executive Podcast. They discuss the challenges faced by established founders and family business owners who are navigating the often turbulent waters of business growth. Thanks for listening to the B2B Brand180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency. Follow Ryan Kauth at LinkedIn and visit his coaching website. You can follow Linda at: https://www.linkedin.com/in/lindafanaras/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Preparing B2B Marketers for the AI-Driven Future of SEO and Content Marketing: Insights from AI Innovator, CTO & SEO Expert Alexander De Ridder | 08 May 2023 | 00:34:55 | |
In this episode of B2B Brand180, Linda interviews Alexander De Ridder, a renowned AI innovator, CTO, SEO expert, and the co-founder of Ink. As a pioneer in Natural Language Optimization models and the creator of a patented AI method that demystifies Google's content preferences, Alexander offers a wealth of knowledge. The conversation dives into the future of SEO and content marketing, particularly the role of AI in shaping these fields. Alexander describes how B2B brands can take advantage of AI and natural language optimization to craft compelling content strategies, emphasizing the significance of trust, engagement, and brand authority. He also introduces the concept of content hubs. Transitioning from Web 2.0 to Web 3.0, Alexander explores the potential challenges and strategies for B2B brands. AI has a capacity to inundate the internet with generic content and Alexander anticipates a move towards a more interactive, user-focused web. This episode is an essential listen for B2B marketers aiming to future-proof their brands. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Marketing and HR Collaboration for B2B Brand Success with Jillian Derby of AIM HR Solutions | 02 May 2023 | 00:18:42 | |
In this episode, Linda Fanaras speaks with Jillian Derby, Senior Marketing Director at AIM HR Solutions, to discuss the often-overlooked synergy between HR and marketing departments in the B2B space. They explore how a unified approach can lead to better employee engagement, improved brand messaging and, ultimately, increased sales. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Creating a Remarkable B2B Brand: Insights from Strategy Consultant and Sticky Branding Founder Jeremy Miller | 10 Apr 2023 | 00:25:29 | |
In this episode of the B2B Brand180 podcast, host Linda Fanaras is joined by Jeremy Miller, founder of Sticky Branding and a leading strategy consultant. Together, they dive into the world of branding and discuss what it takes to create a truly remarkable brand in today's competitive market. Miller shares his insights into how businesses can differentiate themselves, the importance of defining brand values and communicating through the lens of your customers. To learn more about Jeremy Miller and Sticky Branding, visit stickybranding.com. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| From Idea to Premium Brand: Expert Strategies for CPG Entrepreneurs with Dr. James Richardson | 13 Mar 2023 | 00:13:47 | |
In this episode of the B2B Brand180 Podcast, Linda Fanaras speaks with Dr. James Richardson, a seasoned entrepreneur and founder of Premium Growth Solutions, about expert strategies for CPG entrepreneurs looking to transform their ideas into premium brands. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Strong Website Design Elements for Your Biotech Brand | 14 Feb 2023 | 00:06:37 | |
This special edition of the B2B Brand180 podcast is a must-listen for biotech and pharmaceutical companies looking to stand out from the competition. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| 5 Tips for a Successful Pharma Brand Strategy | 14 Feb 2023 | 00:13:43 | |
This special edition episode of B2B Brand180 provides five essential tips to create a successful pharmaceutical brand strategy. Linda Fanaras, CEO of Millennium Agency, discusses how to identify your niche audience, build a brand and messaging architecture, use content marketing to boost awareness, execute a push pull marketing strategy, and optimize your strategy with data. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Transforming B2B Services into Scalable Products with Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris | 14 Nov 2024 | 00:22:14 | |
In this episode of B2B Brand180, Linda interviews Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris. Linda and Eisha discuss strategies for productizing B2B services, including the benefits of creating recurring revenue through more standardized, scalable offerings. Eisha shares examples, practical steps, and common pitfalls to avoid in the productization process, alongside insights into how AI integration can further enhance service productization. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Establishing a Successful Biotech Brand That Engages | 14 Feb 2023 | 00:07:32 | |
In this special edition of B2B Brand180, Linda Fanaras, CEO of Millennium Agency, discusses how to establish a successful biotech brand that engages. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Building a B2B Content Marketing Strategy on a Budget, with Sarah Noel Block, CEO of Tiny Marketing | 06 Feb 2023 | 00:16:06 | |
In this episode of The B2B BRAND180 podcast, Sarah Noel Block, CEO of Tiny Marketing, shares key tips to guide SaaS companies on their content marketing journey. Sarah focuses on organic marketing and believes that all marketing is content marketing. She provides actionable tips on how to create a content marketing strategy when time and budget are limited. Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Building Your Leadership Brand with Mike Thorne, Author and Growth Mentor | 31 Jan 2023 | 00:20:40 | |
In this episode of the B2B Brand180 podcast, Linda speaks with Mike Thorne, Author and Growth Mentor who specializes in transformational leadership. You can learn more about Mike at the following links: https://www.linkedin.com/in/michaelbthorne/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Finding Authenticity and the "White Space" with Linda Fanaras, Austin Peterson and Gary Braun | 06 Jan 2023 | 00:51:31 | |
Linda Fanaras joined Tycoons, Austin Peterson and Gary Braun, to give insight into the world of branding and marketing. She talked about the importance of authenticity, don’t force something that doesn’t fit. She touched on professionalism and making sure you don’t cut corners on what’s important. Tune in to hear them share about finding the “white space” in the market and finding the things that can set you apart from your competition. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Real World Implementation of Customer Experience in B2B With Riccardo Porta, Global Director of Customer Experience at Dow and Jim Tincher, Customer Experience Expert and Best-Selling Author | 14 Dec 2022 | 00:23:56 | |
Linda speaks with Riccardo Porta, Global Director of Customer Experience at Dow, and Jim Tincher, Customer Experience Expert and best-selling author, about the real-world implementation of customer experience at Dow to create more profitable outcomes. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| How to Effectively Communicate Organizational Decisions, Strategies and Results, With Davina Stanley | 29 Nov 2022 | 00:23:29 | |
Linda speaks with Davina Stanley, author and consultant, on how to effectively communicate organizational decisions, strategies and results. Davina draws on more than 25 years’ experience helping leaders and teams to clarify their thinking so they can communicate complex ideas. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| How to Create an Exceptional B2B Customer Experience With Jim Tincher, Author of Do B2B Better | 14 Nov 2022 | 00:28:58 | |
How do B2B organizations create exceptional customer experiences? Linda speaks with Jim Tincher, author of Do B2B Better, about best practices in B2B customer experience design. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| What B2B Marketing Strategies Are Effective Today? A Conversation with Robb Atkinson Director of Marketing/Public Relations at Memic | 31 Oct 2022 | 00:21:13 | |
Linda interviews Robb Atkinson, Director of Marketing/Public Relations at Memic about the latest best practices in B2B marketing strategy. Tune in to discover high value B2B marketing ideas that can help accelerate your own organization's growth. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Marketing Minefields: The Perils of Political Positions | 27 Oct 2022 | 00:29:42 | |
In this episode, we talk about the effects of political positions on brand identity. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Planter's: Did Baby Nut Kill The Brand? | 27 Oct 2022 | 00:15:13 | |
Did they cashew off guard? Are you shellshocked over the new Planter’s mascot? We’ll give you our honey roasted take on this year’s lightly salted commercial, there has been a party mix of opinions! Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Transformative B2B Referral Strategies, with Andrew Brown of Bridgemaker Referral Programs | 31 Oct 2024 | 00:23:33 | |
In this episode of B2B Brand180, Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources and setting goals. He shares insights from his book, 'Get Referred,' and provides a systematic approach to building effective referral programs. Key takeaways include who refers, why referrals happen, and how to overcome resistance to implementing referral programs. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Was Killing Mr. Peanut Branding Suicide? | 27 Oct 2022 | 00:24:35 | |
In this episode, we dive into the decision behind killing off Mr. Peanut. Is it an attempt to refresh the brand, or is it branding murder/suicide? Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Corona Beer, Isis Chocolate, & Ayds Candy | 27 Oct 2022 | 00:14:18 | |
What do you do when world events suddenly affect your brand & business? In this episode, we discuss Isis Chocolates, AYDS Candy and Corona Beer. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Can A Virus Infect Your Brand? | 27 Oct 2022 | 00:12:17 | |
In this episode, we discuss the marketing measures you can take to make sure that your business is safe from a viral outbreak. Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||
| Trader Joe’s : Loyalty vs. Marketing | 27 Oct 2022 | 00:13:02 | |
In this episode, we dive into how Trader Joe's stays relevant with a zero-dollar marketing budget! Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ | |||