Explore every episode of the podcast The B Word

Bob van Luijt, CEO & CoFounder, Weaviate explains how you stay memorable in an unbranded LLM search world, where your tone and truth do the heavy lifting long before anyone lands on your site. If you want a wake up call on the future of B2B branding, this one lands.

Bob van Luijt, CEO & CoFounder, Weaviate explains how you stay memorable in an unbranded LLM search world, where your tone and truth do the heavy lifting long before anyone lands on your site. If you want a wake up call on the future of B2B branding, this one lands.

In this episode Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace van Oostrum from Temporal Technologies to explore how B2B tech brands are rewriting the rules, embracing their quirks, and leading with humanity. You won't want to miss this one! The B Word is a Design by Structure podcast.

In this episode, Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace Van Oostrum from Temporal Technologies to explore how B2B tech brands are rewriting the rules, embracing their quirks, and leading with humanity. You won't want to miss this one! The B Word is a Design by Structure podcast.

In this episode, Jesse sits down with Simon Littlewood from Estu Global to explore the journey of scaling a business, evolving a brand, and making strategic decisions for long-term impact. Simon shares insights into how his organisation has navigated growth, from engaging diverse communities and crossing cultural borders to securing large contracts and fostering meaningful partnerships.

The conversation delves into the challenges of rebranding and positioning, discussing how a brand must stretch and adapt as it grows while maintaining its core identity. Simon also reflects on the importance of strategic planning, balancing structured and informal decision-making processes, and ensuring alignment between business values and the partners they choose to work with.

In this episode, Jesse and Robin Winstanley from OnPath Energy dive into the intricate process of branding, consultation, and change management. They discuss the challenges and opportunities that come with naming and rebranding, highlighting the importance of audience-driven decisions, internal engagement, and embracing bold choices—even when they’re unpopular. Robin reflects on the professional growth that came from the process, the value of strong brand advocacy, and how a disciplined approach to consultation can lead to a successful outcome. Together, they share insights on navigating stakeholder input, making strategic branding decisions, and ensuring a new identity is embraced both internally and externally. Whether you're facing a carve-out, a rebrand, or a major change initiative, this episode offers valuable lessons on making the process smoother, more effective, and even enjoyable.

In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement and how it brought clarity and unity across the company. Juho shares insights on the impact of the rebranding on Eurowag’s products, marketing communications, and overall strategy.

In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement and how it brought clarity and unity across the company. Juho shares insights on the impact of the rebranding on Eurowag’s products, marketing communications, and overall strategy.

In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices. The discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative approaches, such as Planet Mark's zero-carbon bus tour, to engage businesses and communities directly. We examine the impact of new technologies, including AI, on sustainability efforts, discussing how they can enhance efficiency in achieving net zero goals. Additionally, we address the broader cultural and economic benefits of sustainability, underscoring the potential for businesses to lead positive change.

In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices. The discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative approaches, such as Planet Mark's zero-carbon bus tour, to engage businesses and communities directly. We examine the impact of new technologies, including AI, on sustainability efforts, discussing how they can enhance efficiency in achieving net zero goals. Additionally, we address the broader cultural and economic benefits of sustainability, underscoring the potential for businesses to lead positive change. Finally, we explore Planet Mark's brand evolution.

This podcast, with guest Stephen Millard from Notion Capital, explores the decision-making process of venture capitalists (VCs) when investing in Software as a Service (SaaS) businesses. It delves into the specific triggers and criteria VCs look for in potential investments, particularly for SaaS companies that are in the build or scaling stages. The discussion includes insights on what VCs bring to the table as platform offers, the qualities they seek in entrepreneurs, and the key elements that influence their investment decisions to help startups achieve significant growth.

In this episode: we delve into the world of fractional real estate investment, demystifying complexities and exploring innovative approaches. In this episode, we sit down with Jatin Ondhia, CEO of Shojin Property Partners, to unravel the journey of rebranding for Shojin in the realm of fractional investing. Discover how Shojin is revolutionising the real estate investment landscape, making it accessible to a broader audience while fostering financial literacy and empowerment.

Trailer: Our latest show talks about the rebrand story for fractional investment company, Shojin. One of the many topics we cover is financial literacy, which our guest Jatin Ondhia thinks is paramount for navigating the complexities of money management. It's astonishing to him that individuals can excel academically, yet lack basic understanding of concepts like mortgages. He thinks our education system falls short by neglecting to impart essential financial skills. Shojin is bridging that gap with educational resources on its website to help people grasp the fundamentals before considering diving into investments. Shojin's aim is to elevate global comprehension of investing, debunking misconceptions often perpetuated by regulatory bodies.

It's a realm open to all, but education is the first step to empower yourself financially.

Trailer: we are exploring entrepreneurialism in the hospitality sector and are joined by Richard Valtr the visionary founder of Mews—an innovative hospitality management cloud. Richard is not just an entrepreneur; he's a trailblazer with an inspiring journey to revolutionise the guest experience. Richard talks about how his vision of improving check-in led to his founding Mews, which has become a unicorn with a valuation of $1.2 billion following a recent fundraising round.

In this episode: we are exploring entrepreneurialism in the hospitality sector and are joined by Richard Valtr the visionary founder of Mews—an innovative hospitality management cloud. Richard is not just an entrepreneur; he's a trailblazer with an inspiring journey to revolutionise the guest experience. Richard talks about how his vision of improving check-in led to his founding Mews, which has become a unicorn with a valuation of $1.2 billion following a recent fundraising round.

Delve into the transformative potential of Web3 technology, its intersection with AI and its implications for various aspects of society, including business, creativity, equity, and decentralised organisations. Through insightful discussions between John Galpin and Graham Cooke, listeners will gain an understanding of how Web3 can empower individuals, disrupt traditional business models, and foster a more equitable and innovative future. Topics covered include the convergence of AI and Web3, the role of decentralised autonomous organisations (DAOs) and non-fungible tokens (NFTs), the mainstream adoption of Web3 technologies, and the profound shifts in work dynamics and creativity. Overall, the podcast explores the opportunities and challenges presented by the Web3 era and highlights its potential to reshape the way we live, work, and interact in the digital age.

Trailer: Delve into the transformative potential of Web3 technology, its intersection with AI and its implications for various aspects of society, including business, creativity, equity, and decentralised organisations. Through insightful discussions between John Galpin and Graham Cooke, listeners will gain an understanding of how Web3 can empower individuals, disrupt traditional business models, and foster a more equitable and innovative future. Topics covered include the convergence of AI and Web3, the role of decentralised autonomous organisations (DAOs) and non-fungible tokens (NFTs), the mainstream adoption of Web3 technologies, and the profound shifts in work dynamics and creativity. Overall, the podcast explores the opportunities and challenges presented by the Web3 era and highlights its potential to reshape the way we live, work, and interact in the digital age.

Andreas and Jesse discuss how Jua.ai can been seen as a convergence of entrepreneurship for good, embodying a capitalistic approach to improve the world. The platform aims to bring together a mission and a massive, commercially viable opportunity, paving the way for innovative solutions that resonate with both societal and economic needs.

Trailer: Andreas and Jesse discuss how Jua.ai can been seen as a convergence of entrepreneurship for good, embodying a capitalistic approach to improve the world. The platform aims to bring together a mission and a massive, commercially viable opportunity, paving the way for innovative solutions that resonate with both societal and economic needs.

Episode 8: In this episode, Omri Sagan, Co-founder and CEO of technology start-up CTRL, shares how the process of creating and defining the brand helped CTRL scale and grow. We dive into the transformative power of self-serve and product-led growth, the crucial role of branding in fundraising, and the reflections of Omri’s journey, from securing funding to user engagement. We uncover the significance of branding and its role in the fundraising journey for CTRL, in terms of credibility, messaging, and its presentation to investors and customers.

Trailer: In this episode, we explore the business dynamics of seamless integration, with Omri Sagan Cofounder & CEO CTRL. We dive into the transformative power of self-serve and product-led growth, the crucial role of branding in fundraising, and the reflections of Omri’s journey, from securing funding to user engagement. We uncover the significance of branding and its role in the fundraising journey for CTRL, in terms of credibility, messaging, and its presentation to investors and customers.

Leah Anathan, CMO Mews (an innovative hospitality management cloud) talks to The B Word about how the marketing function in technology companies has changed over the past decade. It's now at the top table having become more quantifiable and measurable and very much a revenue driven activity. B2B marketing has never been more exciting and the role of CMO has risen in the ranks of the organisation to drive meaningful revenue figures. Join us to hear more about the rise of the CMO in the tech world.

Trailer: Leah Anathan, CMO Mews (an innovative hospitality management cloud) talks to The B Word about how the marketing function in technology companies has changed over the past decade. It's now at the top table having become more quantifiable and measurable and very much a revenue driven activity. B2B marketing has never been more exciting and the role of CMO has risen in the ranks of the organisation to drive meaningful revenue figures. Join us to hear more about the rise of the CMO in the tech world.

Technology has become critical to future-proof the restaurant sector – helping restaurateurs to thrive, not just survive. Owning a customer problem is transformative, but if you can’t articulate the value of your business solution, how can you sell it? A new business category could transform your fortunes. Christian Mouysset, Tenzo co-founder, talks to The B Word about how rebranding and category creation changed perceptions of his tech platform.

Trailer: Technology has become critical to future-proof the restaurant sector – helping restaurateurs to thrive, not just survive. Owning a customer problem is transformative, but if you can’t articulate the value of your business solution, how can you sell it? A new business category could transform your fortunes. Christian Mouysset, Tenzo co-founder, talks to The B Word about how rebranding and category creation changed perceptions of his tech platform.

Join us as we talk to Patrick Regan OBE about the launch this month of his new charity and book, Brighter Days. In a frank conversation, we discuss the importance of mental health care in business and how employers can help their employees to thrive. We also talk about the power of brand to help promote even the most sensitive of subjects in a compelling and meaningful way - a future of hope.The B Word is brought to you by branding agency Design by Structure.

In this episode, we talk to Patrick Regan OBE about his mental health charity, Kintsugi Hope. In a frank conversation, we discuss the importance of mental health care in business and how employers can help employees to thrive, and we also talk about Patrick's new venture, Brighter Days, a project we worked on to deliver the brand.

The B Word is brought to you by branding agency Design by Structure.

The incredible Avril Chester, founder of healthtech Cancer Central, talks to The B Word about her brand journey and the power of design & colour in communications for people dealing with cancer, her work with NHS Scotland to pivot her tech during the Covid crisis, and the launch of the next-gen Cancer Central site & new podcast series too. Cancer Central is an award-winning HealthTech cancer platform that uses AI to guide people affected by cancer to find the support and information they need. The B Word is brought to you by branding agency Design by Structure.

The incredible Avril Chester, founder of healthtech Cancer Central, talks to The B Word about her brand journey, her work with NHS Scotland to pivot her tech during Covid, the launch of her new next-gen Cancer Central site and her podcast series too. Cancer Central is an award-winning HealthTech cancer platform that uses AI to guide people affected by cancer to find the support and information they need. The B Word is brought to you by branding agency Design by Structure.

Paul Mills, Founder, VCMO talks to The B Word about ‘marketing the brand’ vs demand generation, what these terms mean and where CMOs should be focusing today.“Businesses don’t fail because of a lack of cash flow. They fail because of a fundamental flaw in their marketing strategy. Focusing more time and resources on marketing strategy will mitigate future cash flow problems and business failure.”The B Word is brought to you by branding agency Design by Structure.

Paul Mills, Founder, VCMO talks to The B Word about ‘marketing the brand’ vs demand generation, what these terms mean and where CMOs should be focusing today.

“Businesses don’t fail because of a lack of cash flow. They fail because of a fundamental flaw in their marketing strategy. Focusing more time and resources on marketing strategy will mitigate future cash flow problems and business failure.”

The B Word is brought to you by branding agency Design by Structure.

Paul Wiefels, MD & Co-Founder, Chasm Group talks to The B Word about the go-to-market challenges facing tech businesses today.

“You have to ask yourself is my strategy really crafted for today's realities? We really have to ask the fundamental question, are we built for today's realities and those going forward, or are we still operating in yesterday's based on yesterday's assumptions and we're just tinkering around the edges.”

The B Word is brought to you by branding agency Design by Structure.

Paul Wiefels, MD & Co-Founder, Chasm Group talks to The B Word about the challenges facing tech businesses today. The Go-To-Market strategies have become more complex for technology companies. The five key GTM elements (vision & strategy, category, offer, positioning and branding) are interrelated. If you look at one, you need to look at them all. Don't just tinker around the edges. Treat them all as key parts of how you bring your company to market.

In this episode, John talks to Quentin Colmant, CEO & Co-founder of insurtech Qover, in a very open chat about the creative process for Qover's recent category creation exercise and rebrand - from his initial doubts about change to loving his new brand. Qover was just listed by Tech.EU as one of the 10 European InsureTech companies and its technology has been used to provide insurance cover to over 2.6 million people worldwide.

Welcome to “The B word”, the show where we demystify everything to do with B2B branding, to get to what it really is, how it works and why it matters for businesses.