Explore every episode of the podcast The Authority Show
| Title | Pub. Date | Duration | |
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| EP78: How to get a basic outline done so you can finish your first draft | 13 Apr 2023 | 00:24:07 | |
Hello and a huge welcome to part 2 in this mini-series, teaching you the basics of preparing to write your book. In this episode, we're working through the process, starting with a brain dump, a brain dump sort and then a structure. With my 2-3 simple steps, this process should feel methodical and essentially easy! We also cover the critical topic of first drafts and understanding that it will not be perfect, in any way! Key Moments:
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| EP77: 'I've got an idea for a book... now what?' How to take your very first steps. | 06 Apr 2023 | 00:21:30 | |
Hello and welcome to another episode of The Authority Show! (This episode is 1 of 2, where I am talking you through jumping that initial hurdle when writing a book) Today, I am teaching you my step-by-step process for when you have come up with an idea for a book, but are unsure where to go next. And talking through the following topics: -Knowing your reasons for writing a book -The importance of taking your time in the planning process -How to deal with the initial overwhelm after deciding on a book idea In part 2, I will run you through the best practices for getting that first draft down on paper, in the most efficient way possible.
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| EP76: How to get clear on WHY you are writing a book | 30 Mar 2023 | 00:22:14 | |
Hello and welcome! Today we are back with a new, exciting episode that you DO NOT want to miss. In today's episode, we're talking about the reason you are writing your book. Now, if your response is that you 'want to help people' then great... but then what? This short, 20-minute episode is going to help define your goals and guide you through the customer journey and funnel that you should be putting in place. _____________________________________ Highlights from the show:
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| EP75: The most powerful way to tell your story | 28 Dec 2022 | 00:20:33 | |
Hello and welcome to another episode with me, Jessica Killingley. I'm coming to you this holiday season with this short and easy listen. In just 20 minutes, I'm running you through the basics of writing your very own memoir and how to do it right. We're going to focus on the reader in particular here, making sure you are telling your story, but with the reader in mind. From readers seeking self-help, to reassurance, or even inspiration- were also talking about positioning yourself in the correct audiance. ________________________
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| EP74: Writing for social change [Interview] | 20 Dec 2022 | 00:45:26 | |
Hello and welcome to another episode of The Authority Show, with me, Jessica Killingley. Now today's episode is one I've been looking forward to for a long, long time and that's because I am talking to the amazing Cathy Wassall. Cathy is not only the CEO of the Autistic Girls Network, but is now also the newcomer author of 'Nurturing Your Autistic Young Person', and is also currently doing a masters degree! Oh and also is the director and founder of her own social media agency! In this episode, we are exploring her road to being CEO of such a fantastic charity, how she came to write her book and some interesting, yet shocking statistics regarding diagnosis in the UK and Wales. Additional Resources: Cathy's NEW book, 'Nurturing Your Autistic Young Person' is available HERE. If you know someone who you think this may be useful to, we urge you to share! AND You can find out more about the Autistic Girls Network and all of its resources HERE _________________________ Key moments from this episode:
_________________________________________ And you can find ME over on Instagram @jessicakillingley | |||
| EP73: 6 reasons woking with a coach will make your book more successful | 15 Dec 2022 | 00:20:16 | |
Hello and welcome to another episode with me, Jessica Killingley. In this short and digestible episode, I'm going to run you through the things to keep an eye out for, when hiring a book coach. From choosing a coach with motivational solid properties to picking one with goals striking further than your publication date, I am guiding you through some of the most essential traits of a good mentor in this field. We are also going to talk about the realistic aspects of this. For example the costs, the investment vs sales and how much you can rely on your book coach. ________________________
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| EP72: Writing a book that smashes the patriarchy [Interview] | 06 Dec 2022 | 00:44:31 | |
Good morning and welcome to another episode of The Authority Show Podcast! I am so excited to bring guest speaker Melanie Childers into this episode, to tell us all about her journey through business coaching and how she achieved her business goals. Since her business began in 2015, Melanie has been unwinding the culture of 24/7 hustle and teaching how to create a sustainable business aligned to you and your values. Melanie's Mastermind (The Bad B**ch Mastermind) is now enrolling, so head over to her website HERE. She also has a podcast, so take a listen HERE. And stay tuned, as we begin work on her book in January, and you do NOT want to miss that. _________________________
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| EP71: Write your book like a CEO | 02 Dec 2022 | 00:21:42 | |
Hello and welcome to a new episode of The Authority Show Podcast. In today's episode, I'm running you through the realistic (or strategic) processes of writing a book. From achievable timelines to setting goals, this episode is about whats best for you and your book. __________________________________
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| EP70: How to keep promoting your book long after its been published [Interview] | 28 Nov 2022 | 00:56:28 | |
Hello and welcome to a new episode of The Authority Show, with me, Jessica Killingley and our fabulous guest today. In today's episode, we are in for a treat. Joining us is Maggie Reyes, Marriage Coach, author of 'Questions for Couples Journal', and MASSIVE Bridgerton fan. Maggie has stood out to me for a while, having released her book back in 2020... and still having something to say about it online. In this episode, we touch on how she continues to market her book and stay relevant, her journey through the writing process and her fantastic book itself. You can find Maggie on Instagram @themaggiereyes and sign up for her webinar on how to have a better marriage on 11/30 at 12 EST here! https://maggiereyes.com/webinar OR You can listen to her podcast about soul-centred communication here and of course, get yourself a copy of Questions for Couples here ___________________________________ Highlights from the show: •(01:30) Introduction to Maggie & continuing the hard work after publication day •(07:00) A little bit of Bridgerton •(9:10) Maggies book writing journey •(15:00) Reviews> best seller titles •(50:40) 'There is no right time' •(51:20) Maggies Workshop
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| EP69: What writing a book asks of you [Interview] | 12 Nov 2022 | 00:50:42 | |
Hello and a big welcome back to The Auhority Show. In todays episode, we're digging deep into the process, and the ups and downs of writing a book. Kathrine speaks from experience, being just a week out from her book being released! Katherine is a coach, mentor and psychotherapist- working with women to help them life a full satisfactory life, and offering real-world stratedgies on how to take action if lifes very real situstions. In this episode, we follow Katherine through her journey. From initially writing the wrong book, restarting, finding your flow and the marketing timeline to put in place post release. For those self publishers out there, Kathrine explains her pros and cons to do this herself, and what services she did decide to outsource from this. You can connect with Dr Kathrine at her website here and on instagram here Her book, ENOUGH is out on the 16th November and you can get a copy here. ___________________
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| EP 68: Why it's normal to want your book to be perfect | 27 Oct 2022 | 00:25:20 | |
Hello and welcome to the latest episode of The Authority Show Podcast! In this episode, you join me whilst I tell you... how to write the 'perfect' book. You are probably wondering why we are mentioning the word 'perfect' because there is no perfect book.. yet. But in this short snippet, I am teaching you how to ACTUALLY begin writing your book and avoid the dreaded imposter syndrome or procrastination. Why not take a look at some of my other resources? Do you want to avoid the 3 biggest mistakes people make when writing their book? Then click here to download your free guide. Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.
Or check out the key points from this podcast:
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| EP67: Strategies for getting the work done with adhd [Writing with ADHD: Interview] | 20 Oct 2022 | 00:45:37 | |
Hello and welcome back to another episode of The Authority Show Podcast. Joining us today is productivity coach & podcaster Paula Engebretson of the 'I'm Busy Being Awesome' podcast as we continue this 'Writing with ADHD' season. In this interview, we're talking about the constraints and difficulties of ADHD, and how to still thrive with productivity! If you too are a productivity nerd and obsessive... this podcast is for you. You can listen to Paula's 'I'm Busy Being Awesome' Podcast here : https://imbusybeingawesome.com/podcast AND find out more about her 'We're Busy Being Awesome Group Coaching Program' here: https://imbusybeingawesome.com/group Key moments from this show:
Do you want to avoid the 3 biggest mistakes people make when writing their book? Then click here to download your free guide. Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| EP66: How adhd shows up in our creative work [Writing with ADHD: Interview] | 14 Oct 2022 | 00:47:12 | |
Hello, and welcome to the second episode in the series 'Writing with ADHD'. In this episode, we are chatting with ADHD Coach and Podcaster Kate Moryoussef, all about her experience with the 'disorder', and her experience of writing a book with it. Katie also has an amazing podcast, where she talks about the fascinating parts of ADHD whilst illuminating the way for women diagnosed with it. She stresses that 'an ADHD diagnosis is not something to be upset about', and that she will often congratulate her clients when diagnosed! You can listen to Kate's podcast - The ADHD Women's Wellbeing podcast here - https://podcasts.apple.com/gb/podcast/the-adhd-womens-wellbeing-podcast/id1605386171 To find out more about Kate's membership or to access any of her workshops and training, including her most recent one about burnout, visit her website https://www.coachingbykate.me.uk Key moments in this podcast:
Do you want to avoid the 3 biggest mistakes people make when writing their book? Then click here to download your free guide.
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| EP65: Writing a book with a neurodivergent brain [Writing with ADHD mini series] | 06 Oct 2022 | 01:00:12 | |
Hello and welcome to a new episode of The Authority Show. I am so excited to share this one with you and introduce my new 'mini-series'.
Key moments from this episode:
To take a look at Claire's work, click here. And don't forget to follow me on Instagram to stay up to date on new episodes coming weekly here. ______________________________ Do you want to avoid the 3 biggest mistakes people make when writing their book? Then click here to download your free guide. Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| EP64: Q&A about books and money - where to spend it, how to make it. | 03 Oct 2022 | 00:36:13 | |
A very happy Monday and welcome to a new episode of the podcast. In this episode, I took to my Instagram and received any questions my followers had on MONEY in book writing. Together, we are looking at the pros and cons of traditional publishing, vs self-publishing. And the investment opportunities that can arise, such as hiring a PR or a marketing expert. I KNOW how daunting this can all be, but that's why I am here, and this episode should help you decide what's right for you and your book. ________________________________ Are you ready to get started on your book? Then check out my free resources below, and even put some time into my calendar! Want to avoid the 3 biggest mistakes people make when writing their book? Then click here to download your free guide.
Highlights from the show:
Additional Resources:
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| EP 63: Book marketing made easy [interview] | 27 Sep 2022 | 00:50:36 | |
Does the idea of marketing your book fill you with dread? Well no fear, as we have Jenn DePaula with us today. The owner of Mixtus Media and general marketing wizard is here to talk us through the timelines and processes of marketing your book, at a low-stress cost. Having worked with not only just authors but creators from all different sectors, Jenn has a wealth of knowledge in the social media and content world. Get in touch with her below to discover how she can help you: Details of Jenn's membership 'The Author Circle', her podcast and other author tools can be found at: https://www.mixtusmedia.com/ And make sure you're following her on: _________________________________ But before you go: Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. Highlights from the show:
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| Ep 62: 4 practical steps to making sure you're writing a good book | 23 Sep 2022 | 00:15:51 | |
In today's mini-episode, we're helping you with that thought that's always hiding at the back of your mind... 'What if the book I write is shit?' Here, we are taking youthrough the 4 PRACTICAL steps to making sure that you are writing a good book, for you and your ideal reader. From the planning stages (AKA the most important stage) to editing, to fighting mind gremlins and accepting that someone out there... might not like your book. If you have the passion and drive to want to write a book, this podcast is for you. Stay tuned for my weekly episodes, on how I can help you get the best out of your writing. Highlights from the show:
Want to avoid the 3 biggest mistakes people make when writing their book? Then click here to download your free guide. Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 61: How much time do I need to commit to writing my book? | 22 Sep 2022 | 00:19:49 | |
Welcome back to another episode of The Authority show, and episode 4 of this week's re-launch. In this mini-episode, we are breaking down what time actually means when writing a book, and how to manoeuvre this around your lifestyle. I'm sharing my 4 pillars and stages of not just the writing, but the forming of a book. From the planning to the writing, to the editing and publishing, and even to years in the future, and how to still see results this far after publication. Now, there is no perfect day to write a book and there is no spiritual ritual or notebook that can make you do it... it's just you, putting in the necessary work. We also touch on the idea of front-end perfectionism and how this could be holding you back from reaching these goals. Highlights from the show: (2:00) Front end perfectionism (5:00) Working through mind drama and getting it done (9:00) Writing (12:45) Time management in writing ___________________________________________ Want to avoid the 3 biggest mistakes people make when writing their book? Then click here to download your free guide. Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 60: How to let writing your book be easy | 21 Sep 2022 | 00:09:09 | |
In today's short, but powerful episode, I ask you some incredibly thought-provoking questions: What if, you stopped believing that writing a book was going to be hard? What if, you stopped believing in finishing the book you started, was going to be hard? What if, you stopped believing conditions had to be met, for you to be deemed a 'writer'? What if, you stopped believing that there are too many books on that subject, and there isn't enough room for you in that market? ________________________________________________ Join me in this episode, to dig into what 'hard' really means in terms of writing, and how we can flip this into your motivation for getting it done. It's time to show up for YOU, and do what YOU need to do. ________________________________________________ Want to avoid the 3 biggest mistakes people make when writing their book? Then click here to download your free guide. Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.
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| Ep 59: How to avoid writing the wrong book | 20 Sep 2022 | 00:14:56 | |
So, what do I mean when I say 'Don't write the wrong book.'? In today's episode, we're unpacking this statement into 3 important points, to make sure you are writing the correct book for yourself and your clients. 1: How to write a personal book, the RIGHT way. In this section, we are reminding you of the brutally honest truth, that your readers do not care about YOU. They think about themselves, but also how YOU can solve their problems. 2: How long is too long? And why you shouldn't make yourself such an expert in EVERYTHING. 3: And writing a book for future clients, not just 'now' clients. We talk about why this is so important for continuing your book sales over the next season of your business. _______________________________ Want to avoid the 3 biggest mistakes people make when writing their book? Then click here to download your free guide. Ready to get started on your book? Then come and check out my signature self-study programme, The AUTHORity Blueprint and get your hands on the step-by-step process to planning, writing, publishing and selling an exceptional book. Click here for more information. Or put some time into my calendar here, for a consultation to see if this our mastermind is for you. Highlights from the show: (2:00) - How to write a story about YOU- and how not too. (5:10) - How complexity and expert language can sometimes overwhelm your readers. (7:30) - Who are you writing the book for, and who you should be writing it for.
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.
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| Ep 58: How your book is making coaching more accessible | 19 Sep 2022 | 00:23:04 | |
Do you need a reminder as to WHY you should be writing your book? Well, today, we are back and ready to get stuck back into helping you make your bestseller. And to celebrate our return (after around 9 months of silence) we are uploading 5 mini episodes every day this week. In this episode, I'm giving you my 3 reasons as to why writing a book is a no-brainer. From readers, transitioning into clients, to providing low-cost methods of support to those who need it: we're talking about how writing YOUR book is making coaching accessible for all. Want to avoid the 3 biggest mistakes people make when writing their book? Then click here to download your free guide. Ready to get started on your book? Then come and check out my signature self-study programme, The AUTHORity Blueprint and get your hands on the step-by-step process to planning, writing, publishing and selling an exceptional book. Click here for more information. Or put some time into my calendar here, for a consultation to see if this our mastermind is for you. Highlights from the show: 6:20: (How writing a book can showcase your coaching) 7:25: (Making a greater impact on your readers, therefore clients) 8:45: (Leveraging your platform-getting asked to stages and podcasts) Other resources mentioned: 7 Habits of Highly Effective People
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.
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| Ep 57: What to do when finishing your book feels scary | 13 Jan 2022 | 00:49:44 | |
Are you someone that LOVES starting new projects and thrives on the excitement but then really struggles to bring something to completion? Do you find yourself procrastinating even when you’ve got some big things on your to-do list? Then today’s episode may be very enlightening for you! In this coaching conversation, listen to us teasing out what’s really behind that and learn how you can call on your future self to help you out!
Keen to make 2022 the year you start your book but don't know what to do first? Then click here to download my FREE guide to avoiding the 3 biggest mistakes I see people make with their book. Make sure you write the RIGHT book! Highlights from the show:
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 056: What happens when you've got too many ideas | 30 Dec 2021 | 00:51:53 | |
What do you do when you’ve got 50 ideas for your book and you can’t get yourself into the driving seat of any of them? In today’s podcast we’ve got another mini coaching session around how to make progress with your book …and we’re meeting Grainne who was all fired up to write a book that was going to support her business. Trouble is, when she’s not taking the action she wants, to work out what that business actually IS - it’s very hard to write a book about it. This is a great in-depth conversation where we dig into some of the very clever blocks that her brain is putting in her way that's stopping her - not from making progress, but from making *uncomfortable* progress. Sound familiar? So if you know that how you're spending your time might look good on paper, but it's not actually getting you the result you want, then give this episode a listen! Keen to make 2022 the year you start your book but don't know what to do first? Then click here to download my FREE guide to avoiding the 3 biggest mistakes I see people make with their book. Make sure you write the RIGHT book!
Highlights from the show:
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 055: What to do when you're avoiding your book | 16 Dec 2021 | 00:42:00 | |
‘Why aren’t I writing my book?!’ This is a cry of anguish that I hear from a few clients so I figured maybe it’s something you can relate to... You get all fired up, start strong, make great progress…. and then… well, life gets in the way and before you know it, it’s been weeks and then months and the book outline is gathering dust. Because here’s the thing - your brain is going to come up with some VERY convincing reasons why you’ve suddenly got 101 more important things to do with your book. But then what happens…. Well, the book doesn’t get done and you end up beating yourself up about it. So tune into this episode of The AUTHORity Show and listen to this live coaching session. If you’ve ever felt like you were at the mercy of everything you’ve got going on in your life, then this one is definitely for you! Interested in hearing more about Lauren's work? Then connect with her on Instagram here Keen to make 2022 the year you start your book but don't know what to do first? Then click here to download my FREE guide to avoiding the 3 biggest mistakes I see people make with their book. Make sure you write the RIGHT book! Highlights from the show:
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 054: How to actually finish your book | 02 Dec 2021 | 00:40:09 | |
Have you ever noticed that the closer you get to the finish line, the harder it is to actually drag yourself over it?
If you've ever found yourself spinning your wheels and puzzling over why you JUST CAN'T GET the thing you really want to finish, finished - then this episode is a *must listen* for you. *** Want to know how to get yourself a traditional book deal? Then make sure you come and check out the event that my literary agency is running in London on December 13th that's going to take you behind the scenes of the publishing industry and give you the low down on everything you need to do to secure an agent, create an unbeatable proposal and get that coveted book deal. Read more about the event here!
Highlights from the show:
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 053: Why books and podcasts go hand-in-hand | 18 Nov 2021 | 00:44:52 | |
Should you write a book or should you start a podcast?? Books and podcasts go hand in hand and in this week’s episode we dig into exactly why they are such natural partners. We look at the ins and outs of starting your own podcast and how it can make your content work really hard for you. Not surprisingly, people have the same reasons *coughs* excuses *coughs* for not starting a podcast as they do for writing a book - Time, money, fear of judgement, being overwhelmed by the process - but Lynsay and I discuss the benefits to pushing past those fears and getting the help you need. We talk about which comes first - the book or the podcast?; how you can be planning your content to make sure you just work hard once and why podcasts are such a powerful book promotion tool. (and yes, we do get into how you can still use guesting on podcasts to promote your book if you *really* don’t want to start your own!)
Get in touch with Lynsay Gould via The Podcast Boutique website: https://www.thepodcastboutique.com/ Download your free checklist on How to Start Your Podcast the Right Way So no more excuses - start getting canny with how you’re using your content and growing your audience!
Ready to get started on your book? Then download my FREE guide to making sure you avoid making 3 really BIG mistakes https://jkillmarketing.lpages.co/the-3-big-mistakes-people-make-when-writing-their-book/
Highlights from the Show: (04:48) The biggest barriers that stop people from starting their podcast (06:58) Podcasting and writing a book go hand in hand (09:16) Use your podcast as your marketing runway (20:39) You need a strategy behind your book and your podcast (23:30) Creating good content is the most important thing (25:09) Pitching yourself to be on a podcast (29:08) Podcasts are a way of reaching a really engaged audience (31:31) When you have your publication day start pitching yourself (36:41) The help people can get when starting their own podcast
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.
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| Ep 052: Why Being Impatient to Finish Your Book is making it take longer | 04 Nov 2021 | 00:13:38 | |
We've all heard the saying that patience is a virtue. Well, today we're talking about how patience is an effing SUPERPOWER... What has being impatient got to do with writing your book? Good question! Tell me something: If the call to write one has been floating around for a while, are you impatient for all the circumstances to be right so you can start it?
Highlights from the Show: (03:51) When we're impatient we want time to move differently (04:40) How many times have you been really impatient to get something done? (06:47) Impatience was covering up fear (08:46) The state of impatience is actually keeping you safe (10:15) Check-in with your reasons (11:45) The next time impatience creeps up, ask yourself, what exactly am I impatient for?
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 051: How dreaming big and taking action can land you that book deal [interview] | 21 Oct 2021 | 01:01:05 | |
In today’s episode I’m delighted to welcome the very talented and inspiring Jo Wimble Groves, author of RISE OF THE GIRL. Jo is a tech entrepreneur, a parenting blogger and now author! In this interview she talks about her passion for helping girls put their hand up and how we can raise them to be resilient and confident young women. She shares her own experience of ‘putting her hand up’ aged 16 when she left school to start a company with her brother. Now with nearly 3 decades of experience as an award-winning woman in STEM, a thriving blogging & influencer platform and mother to 3 young children, she’s an absolutely inspiring powerhouse. She talks about how we met, how the book came to be (and how it ended up being different to her original idea once I got stuck in!) and what the experience of being published by a global publisher like DK has been like.
You can buy RISE OF THE GIRL: Seven Empowering Conversations to Have WIth Your Daughter here (or here if you want to support your local indie). Connect with Jo@GuiltyMother on instagram
Also mentioned is the lovely Nicky Raby who connected us - my podcast episode is hereand Jo’s can be found here.
Ready to get started on YOUR book? Then come and get yourself on the waiting list for my next workshop! Who knows - it could be YOUR book we’re talking about on a future episode!
(And finally - one week until the magical unicorn that is Noor Hibbert publishes her follow up to the smash hit Just F*cking Do It. Want to get your hands on a FREE YOLO coaching course with £197? Then pre-order YOU ONLY LIVE ONCE now!)
Don’t forget to like, subscribe, review, tag me on Insta because I want to see what you’re going to write about!
Highlights from the Show: {4:51} Can't believe I'm an author {10:15} Making myself stand out {16:38} Finding the heart of the book {25:03} How you do one thing is how you do everything {33:17} We can find role models everywhere {41:10} I didn't feel worthy
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 050: Want Me to Be Your Agent? What I Look for in an Author. | 07 Oct 2021 | 00:24:03 | |
Ever wondered what it takes to get an agent? Or more specifically ME as your agent? Because if you can understand what drives a YES, then you're going to be able to get a lot more comfortable with hearing a NO. Because you're going to hear a lot of them.
For more information on the bks Agency and to submit to us, visit www.thebksagency.com If you are thinking about writing the book that’s going to:
Here are the highlights: {1:26} Why October is a big month in the publishing calendar {5:26} Why I don't reply to some submissions {8:50} It's about the mindset {14:04} I want you to be ambitious {17:18} I want to care about who I represent {20:03} It's about me, not you
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 049: What's really going on with your writer's block | 23 Sep 2021 | 00:10:46 | |
So here's the thing. I can teach you everything you need to know about writing and publishing and selling a book. (And when I say everything, I do mean EVERYTHING). *Come and say Hi on Instagram and tell me what YOUR favourite flavour of mind drama is!* **Want to avoid the 3 BIG mistakes that people make with their book? Then download my FREE guide! ****Want to come and work with me in person? Find out more about my VIP days here**** Here are the highlights from the episode: {00:57} I can teach you a lot... but I can't teach that {4:06} You have to add coaching into the mix {5:40} It takes a long time to write a book
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 048: How to pick back up with your book when it's been a while... | 02 Sep 2021 | 00:14:09 | |
Has it been a while? You know the feeling… you got off to a great start with your book (thinking smug is the word here amiright?) but then… well life just got in the way.
And now it’s been an age since you wrote a word. But don’t panic; you are not alone my friend. There’s one thing most writers have in common — the occasional bout with writer’s block. You know what I’m talking about. It’s that feeling of knowing you really should sit down and write, but no matter how hard you try you just can’t bring yourself to do it.
‘Writer’s block’ is an easy, two-word explanation as to why everything else has taken priority over putting words down on a page. But the truth is that why you’re not writing isn’t quite that simple.
You see, there is something underneath that label that is what you’re allowing to hold you back. (And yes, you’re allowing it because it is a choice.) It’s not just about not feeling like it or struggling to find the words to write, because I assure you that when you’re not writing, there’s a reason.
On this episode of The AUTHORity Show, we’ll talk about some practical ways you can amp yourself up to write again, but that’s just a start. We’re going to dive even deeper to help you uncover the real reason you’re avoiding writing.
Because once you can identify what’s been holding you back, you not only have the ability to get your mojo back, but you’ve got the power to keep it.
Tune in, then come back and see me on IG @jessicakillingley when you’re done. I want to know what's been holding you back, and what you plan to do to overcome it.
{1:51} Reclaiming your mojo {3:40} Identify your North Star {5:26} Write your dream 5 star review and use it to motivate you {7:51} If you really want to write your book, you will {9:47} Always remind yourself of the 'why'
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 047: The 10 steps to go from idea to execution with your book [reprint] | 26 Aug 2021 | 00:15:23 | |
One of the traps people fall into when considering writing a book is that they think it’s all about writing. They think if they can do that, they’ll be good to go.
The thing is, writing is only one piece of the entire puzzle. There’s work you’ve got to do before and after that will make the process a whole lot easier. Not only that, but when you do it the right way, it ensures you have a finished product that will do what it’s supposed to do — help solve a problem for your people, but also work hard for you in your business.
In this episode of The AUTHORity Show, I’ll take you through the entire journey of planning, writing, and promoting your book from start to finish. I’ve got ten steps for you to follow that will ensure you don’t miss a thing.
Even if you’ve just started thinking about writing a book, it’s a great place to start. Much better than diving in head first only to find out you’ve missed some really important bits along the way.
So tune in and take notes because trust me, this is going to help you. And if you’re ready to take the next step and start planning out your book, hit me up on Instagram @jessicakillingly and let me know how I can help.
Here are the highlights from the episode: {4:05} Step One - Planning {6:05} Step Two - Outlining {6:42} Step Three - Structuring {8:17} Step Four - Writing your first draft {9:06} Step Five - Editing {9:53} Step Six - Publishing {12:01} Step Seven - PR {12:29} Step Eight - Marketing {12:53} Step Nine - Launching your book {13:16} Step Ten - Monetising
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 046: How to make sure you're writing the right book | 19 Aug 2021 | 00:21:35 | |
So you’re ready to write a book, are you? You know what you’re going to write about and how many words you want it to be, so that’s all you need to know. Right? Don’t. You. Wish. One of the biggest mistakes I see people make is not taking the time — before they write their first word — to make sure it’s the right book. And I know you may be thinking I’ve lost my mind because come on, now...there is no such thing as a wrong book. Which is, I’m afraid, bollocks. So how do you make sure you don’t go down the wrong path before you even get started? Well, there are a few ways to tell if your book is the one you should write. You’ve got to take the time to think about what solutions you have for your readers, but you’ve got to take a bit of yourself into consideration too, believe it or not. Because of that, it’s totally worth the time to drill down a bit more, because it can help you be sure you’re heading in the right direction. On this episode of The AUTHORITY Show, I’ll dive into the 3 main questions you need to ask yourself before you ever sit down to start writing. They just might save you from getting halfway done — or even years down the road — and realizing it wasn’t the book you’re supposed to write.
Here are the highlights: {4:35} What you think you know before you write your book {5:50} The easy book to write can still be the wrong book to write {6:54} The length of your book is not a selling point {8:16} Solving specific problems for your readers {8:52) The 3 focusses you need to nail your bestselling book idea
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 045: What's better than being a bestselling author? The answer might surprise you! | 12 Aug 2021 | 00:17:45 | |
So you want to be a bestselling author, do you? Well, before we dive in too deep into the how-to, I must warn you this is one of my favorite ranty topics. (So this was a perfect episode to dig out of the archives for our chilled August. I hope you are easing back a little this month, because THAT is when the good creative stuff happens... m'k? Why, you ask? Because wanting to be a bestseller usually means you want that little orange Amazon bestseller band across your book. I get ranty because the truth is that’s just a vanity metric — and it’s all a bunch of bollocks. All that little tag means is that you did a great job of hacking the Amazon algorithm. Congratulations, what an accomplishment. (You can probably feel my eyes roll from where you are.) Don’t get me wrong: being a bestselling book author isn’t a bad thing. It’s all in how you go about getting there. In fact, if your book is actually a bestseller, it means you’ve written something that has the potential to make a huge impact — on your reader, but also on you. That’s the goal, isn’t it? And if you want to reach that goal, instead of asking how you can write a book that’s a bestseller, you’ve got to ask yourself a better question. Wondering what that question is? Give this episode a listen and I’ll tell you. I promise it will help you really drill down to figure out how you can write a book that will continue to sell because it’s making a difference in people’s lives. (And maybe you can get that little orange banner to stick around for more than 5 seconds.) When you’re finished, come find me on IG @jessicakillingley and let me know WHY you want to become a bestselling book author — because I know it’s going to be good.
Here are the highlights: {4:59} How to be an Amazon bestseller {7:08} Bestseller in the Traditional Publishing Industry {9:07} The importance of reviews {12:32} Overpass limiting beliefs and get results {16:14} Turn readers into clients
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Episode 044: Not sure where to start with your book? Answer these questions first... | 05 Aug 2021 | 00:19:53 | |
Putting off writing your book because you don’t know where the hell to start? You’re not alone, my friend. If I had a pound for every person who said they wanted to write a book but never got around to it, I’d be recording this podcast from a mansion on a hill by the sea.
But much like you, they haven’t started because they actually don’t want to write it. They just don’t have a bloody idea of where to start.
So that is why for the month of August, we are going to be revisiting some episodes from the archives so that whilst you’re chilling over the summer (you ARE chilling, right?) you can get back to basics and get some of that creativity flowing. That way, we can all be ready for the pedal to hit the metal come September - deal?
So where was I? Oh yes...
The thing is, people write and publish books every day, so what do they know that you don’t? Well, the answer to that is exactly why this episode exists.
It starts with asking the right question, which is why do you want to write a book? Please don’t bore me by telling me it’s because you’ve always wanted to write one. I don’t care all that much (and neither does anyone else).
You’re going to have to dig a bit deeper to get to the heart of it — that’s why I’m telling you how on this episode of The AUTHORity Show. I’ll share a bit of my own personal experience to show you how you can figure out exactly what you have to offer to your readers.
When you ask the right questions, you’ll know why your book needs to exist and who it can help. That’s the key to writing something that’s beneficial — to both you and your reader.
Tune in and take notes, because this could be the difference between sitting around wanting to write a book and you actually doing it.
When you’re done, hit me up on IG and let me know how this helped you and if you’ve figured it out, tell me what book you’re going to write.
Here are the highlights: {0:59} Bringing back early episodes {2:26} Episode 1 {6:41} We all want to put better books into the world {9:16} The ripple effect {10:03} I need to find something relatable {13:23} I am completely done with publishing {16:41} Why do you want to write a book?
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 043: Pros & Cons of contributing a chapter to an 'inspirational stories' book | 29 Jul 2021 | 00:15:18 | |
So this fabulous person you know in the entrepreneurial space is putting together a book of inspiring stories and *gasp* they’ve asked you to contribute. Before you break out a bottle of bubbly to celebrate this amazing opportunity to become a published author, we need to have a chat. I know it seems like a really great marketing plan to be a part of a book like this, because it will get your name out there and give you the publicity you’ve been looking for. But when you break it all down, it could actually end up being a waste of time, energy, and money simply because the outcome won’t end up like you’re expecting. I talk about this subject on my Instagram all the time, but to be clear, when I say ‘talk’ I really mean I get quite ranty. But that’s only because I am very passionate about making sure your hard work pays off in the end. Survey says: in this case, it won’t. On this episode of The AUTHORity Show, I’m talking all about why I think contributing to someone else’s book isn’t what you think it will be. I thought it might be more productive to share my thoughts in a less-ranty, more moderated way so you fully understand why I think there are better ways to share your story. If contributing to someone else’s book is something you’ve been considering, I highly recommend tuning into this episode. Of course I’d love to hear what you think about it all, so swing by my Instagram @jessicakillingley and let me know what you think. And if you disagree with my thoughts, I love to be proved wrong. Let me know why you think this is actually a brilliant marketing plan — just maybe you’ll be able to convince me.
{1:51} A massive, massive, massive waste of time {3:57} Calling yourself a published author without doing the work {6:30} It is basically the same as buying ad space {7:57} Inspiration stories belong on Instagram {9:55} It's easy to be a best-seller with 20 contributors {12:43} Have you had a positive experience?
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 042: How to from a first to a final draft | 22 Jul 2021 | 00:17:46 | |
So when you tell me you’re going to write a book, I’ll be the first to make sure you know in advance that the actual writing part is a relatively small part of your journey.
Now I realize that could sway you from doing it altogether, but because I really care about you and your book is extremely important, I’m going to be straight with you from the start.
Because let’s be honest here: you aren’t writing a book for the fun of it. You’re writing it because you want it to work hard for you in your business and make a big impact on the people who will read it.
And in order to get people to actually read it, we’ve got to make sure it’s not pure shit.
So how do we do that? Well, on this episode of The AUTHORity Show, I’ll walk you through everything you need to know to take your first rough draft all the way through making it fit to print.
Just know that no one loves this process. But if you want a better book on the other side, you buckle up, do the work, and get it done so you can celebrate with tons of sales (and brilliant reviews).
Grab a pen, tune in, and take notes because I’m covering a good bit today. Hit me up on Instagram @jessicakillingley and let me know what you liked most about it.
Know that you’re going to do a book, but … just not quite yet? Then you are going to want to get yourself a front row seat in my new workshop Get Ready To Write… A 90 minute workshop that will teach you simple steps you can take now to make writing your book a hell of a lot easier later!
Here are the highlights: {0:58} The first draft will be a complete dumpster fire {3:10} Read through with clean eyes {5:57} The beta readers {7:20} Clean up the obvious errors BEFORE you seek feedback {9:59} Get a professional proofreader {11:45} The main editorial stages {13:28} Get a copy editor
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 041: 'Write from the scar, not the wound' | 15 Jul 2021 | 00:54:05 | |
One of the things you’ll hear me say sometimes is that if you’re going to write a book about your life, no one cares. Well, that is unless you can take your life experience and what you’ve learned from it and use it to help others. That’s precisely what Rhiannon Spurgeon did when she decided to write her book, Grief without Guilt: It Gets Better if You Let it, Even if it’s Complicated. After facing a significant loss all on her own, she realised how important support is not only when grieving the loss, but also learning to live with the new layer of identity that comes along with it. Her journey of writing such an emotional book has come with a lot of lessons, and Rhiannon is here on this episode of The AUTHORity Show to share them. While she started writing from a place of digging into the wound, her completed book you see today comes more from the scar, because it was refined after moving through healing. Rhiannon is a great example of how a painful experience can not only be used to help others, but can also connect you to a greater purpose that will continue to aid people in healing for years to come. Tune in and let me tell you, it would be smart to have a box of tissues nearby, because if I’m crying, chances are you will, too. If you’ve experienced something in your life that you know can help others find their way through it, come share it with me on Instagram @jessicakillingley and let’s chat about how you can get started. You can find out more about Rhiannon and her work at the Totally Awesome Women's Network here and read more about her book here and buy it on amazon.
[0:57] Introduction [3:16] Writing a book is weird [9:22] Grief Without Guilt [15:57] Write from the scar, not the wound [17:49] Looking at a blank page is terrifying [22:44] Kill your darlings [29:00] What to do after feedback [34:39] What do you want to be known for? [40:18] The launch and beyond [46:01] Your book will look like trash [49:35] Get the support and get your book written
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 040: How your story makes your book better | 08 Jul 2021 | 00:39:29 | |
Now, a lot of the time when someone tells me they want to write a book about their life story I tell them that no one cares — because most of the time it’s true.
But if you’ve got significant life transformation that lays the groundwork for helping others do the same?
Well, now you’ve got yourself a book that will sell.
So how do you take what you’ve been through and have worked to overcome and turn it into a powerful coaching tool? No one can show you the ropes better than Bridie Walker.
Bridie was a teen mum who felt written-off and labeled as someone who wouldn’t make much of herself. But she decided to do something different.
She busted through all expectations and now has a coaching practice, her program Unstoppable, and her new book, Unstoppable: How to Silence Your Self-Doubt and Turn Up Your Power, just published on July 2nd.
Bridie is basically a model student when it comes to taking her story and turning it into a book funnel that will bring new people looking for life transformation straight to her door.
Bridie came on this episode of The AUTHORity Show to share a bit of her journey, as well as how she navigated the book writing and publishing process.
Tune in to this episode to be inspired not only by all Bridie has conquered in life, but also how she took everything she’s been through and used it as a springboard to help others.
Trust me, you’re going to be inspired beyond belief.
If you want to find out more about Bridie you can visit her website or buy Unstoppable now and be sure to send her some love on Insta!
When you’re done, be sure to hit me up @jessicakillingley and tell me how you plan to use your story to help others, then it’s time to figure out your next step.
Here are the highlights: {4:31} Unstoppable {7:26} When life feels like The Truman Show {8:58} Everybody has a story {11:43} Ripping off the 'failure' label {16:36} Books are like tattoos... one is never enough {18:44} Taking action and writing a book {23:10} Getting feedback {26:20} Building a 12 month marketing plan {29:18} Helping readers start their own journey
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 039: Using paid ads for your book funnel [mini series interview] | 01 Jul 2021 | 01:01:55 | |
We are closing out this little mini series all about book funnels with the GOOD STUFF...
We all know that Facebook ads are an important part of your book funnel, but it’s not just about what you put into an ad that makes it work. There’s a multitude of underlying pieces that will be instrumental in the success of your ads that you simply can’t ignore.
So how do you write Facebook ads that are effective and help propel your people through each step of your book funnel? There’s no better person to ask than Jackie Muscat.
Jackie is queen bee when it comes to all things Facebook ads, but I’m not just talking about the process of setting them up. She digs deep into the messaging behind the ads, because she knows that’s the foundation of what makes them so effective.
I couldn’t wait to bring Jackie on The AUTHORity Show to talk about all the details that go into the process because whether you’re just starting out, or are seasoned in your business, she’s got the insider view to help you make your ads as effective as possible.
Time to dive in, but be prepared to take notes because you do not want to miss out on the countless gems she’s sharing. It’s pure gold, I tell you.
When you’ve finished listening, be sure to hit us up on Instagram @jessicakillingley and @jackie.muscat and let us know what your biggest ‘oh shit’ moment was so we can celebrate you getting unstuck with you.
If you want to check out how Jackie could help YOU, then be sure to visit her website www.jackiemuscat.com And get yourself inside her Lead Machine membership pronto! https://pages.jackiemuscat.com/lead-machine
Missed out on the other Book Funnel eps? Then make sure you go back to episode 35 and binge them all!
Here are the highlights: {2:56} The many faces of Jackie Muscat {7:55} Book funnels 101 {12:01} You need to know what your objective is {17:03} Freebies and entry points {23:54} Using memberships in your funnel {30:48} You have to bring something different {33:30} A more sophisticated marketplace {38:13} Understand your clients' USP {44:31} Get to the gold {49:03} Stop underselling yourself
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 038: How your book drives high-ticket offers [mini series] | 24 Jun 2021 | 00:16:15 | |
Well, here we are at the final episode of our book funnel mini-series and I’ve saved the best for last. Today we’re talking high-ticket, baby! (It’s always my favorite subject.)
So far, we’ve looked at WTF a book funnel actually is, how it can grow your membership, and how you can use it to sell digital products. While all of these are fantastic, I have one unspoken goal for all of my clients, and that’s to make back their investment (at the very least). As much as I’d love for them to do that with book sales or $200 workshops, they’ll get the most bang for their buck when they are able to get clients to invest in high-ticket offers. That's why in this episode of The AUTHORity Show, I’ll cover what a high-ticket item looks like, why clients might choose it over other offers, and why these types of experiences can go for a larger investment. Then you will have heard every episode and will have everything you need to set up your book funnel the way you want to set it up. You can include one thing, a few of them, or if it strikes your fancy, you can use them all.
Just be sure to hang around until the end because there’s an added bonus that will round out our book funnel series — you won’t want to miss it.
Tune in and when you’re done, come find me on Instagram @jessicakillingley and let me know how you plan to use your book funnel. Here are the highlights:
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 037: How your book can sell more courses [mini series] | 17 Jun 2021 | 00:12:54 | |
So here we are at our third installment of totally nerding out on how book funnels can be used to grow your business. If you’ve listened with any sort of care to the previous two episodes, you know by now that growing your business is the entire point of writing a book. But before we proceed, let’s recap, shall we? In week one we talked about WTF a book funnel actually is. Week two was about how your book is a powerful way to grow your membership. If you haven’t listened to them yet, stop what you’re doing, then go back and start with episode 35. But if you’re all caught up, then it’s time to discuss how your book can be a funnel into your digital products to further grow your reach. When I say ‘digital products,’ I’m talking about workshops, an online self-study course, or even a larger group coaching program. And when you place your book at the top of the funnel leading into them, you’ve got a beautifully stacked suite of offers to move your people from one step to the next. In this episode of The AUTHORity Show, we’ll reverse engineer what it looks like so you can start your people at the beginning, then through each offer you meet their current need, then they move to the next level. This method helps you carry them through the journey so they can reach that evolved state they’re seeking. The best part is they’re happy and you’re putting good stuff into the universe — and it’s coming right back to you through your growing business. Win-win, my friend. Are you ready to nerd out with me on the third installment of our book funnel mini-series? Give it a listen, then when you’re done hit me up on Instagram @jessicakillingley and let me know what you enjoyed most from this episode.
Here are the highlights:
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 036: How your book can grow your membership [ Mini Series] | 10 Jun 2021 | 00:16:14 | |
Last week I started talking to you about why a book funnel is key for growing your business. So if you haven’t yet listened to that episode, you’re going to want to start there. This week I’m continuing on that rant from the next angle, which is how your book can be extremely effective in growing your membership program. And if you don’t have a membership program yet, then that’s all the more reason you should give this episode a listen. A membership can become that next part of the journey for your readers, because it helps them integrate and implement what they’ve learned in your book. It gives them a space to come together with others who understand, so they can get the support they need to make your solution a part of their daily lives. In this episode, I’ll be going over the pros and cons of having a membership, and how you can connect your membership with your book. We’ll also cover a few reasons a membership program may not be ideal for you depending on how you help others. But be sure to hear me out, because for most people it’s one of the easiest and most cost-effective ways that you can scale and grow your business. Tune in to this episode of The AUTHORity Show for all the details. And if you want to hear an inspiring story about someone who’s crushing it in the membership world, check out this previous episode with Faye Cornhill’s story. You can even follow her @fayecornhill if you like. And if you’re ready to take things a step further and start planning out your book, there are several ways I can help you do that. Check out the options then pick your poison and let’s get you started.
Here are the highlights: {2:17} Create a space for your readers to come together {3:16} Memberships add the how to the why & what {6:10} Memberships are not always a good idea {9:05} Make sure your messaging works {11:49} The allure of exclusivity {12:45} Using your book as a perk of membership
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 035: Why you need a book funnel [ Mini Series] | 03 Jun 2021 | 00:10:29 | |
Today we are going to be taking about book funnels, and over the next three episodes we're going to talk about how your book can be a funnel into different kinds of offers. We're going to look at how your book can grow your membership, how you can use your book with digital products, like group programs and online courses, and then how you can use your book for high ticket things like one-to-one or masterminds or retreat style events. On this episode we're just going to look at what a book funnel is and why it's important. You want your book to turn readers into clients because that's where you start making some serious change from it. Here are the highlights from this episode: {4:00} What is a book funnel? {6:44} Scaling a business is about working the funnel {8:40} A book is not a static object
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 034: Is your book a project for next year? Here's what you can be doing now to make it easier later. | 27 May 2021 | 00:14:26 | |
When it comes to writing your book, there’s a big chance that you know it’s definitely going to happen one day, but that now just isn’t the right time. Usually I’m pretty quick to flush out when that’s a little bit of fear masquerading as logic, but let’s just for with it for this week shall we! Maybe you’ve not yet run a full cycle of your course, or maybe you’ve just done it for the first time. You want to give it a bit more time to have a little more experience under your belt. But! that doesn’t mean that you can’t start working on your book now - because there are baby steps you can be taking that are going to help you A LOT when the time to get started for real finally comes around There are things you can be doing now, whilst running your coaching program and business, that will help you when you’re ready to sit down and get to work. Want to know what you need to do to get yourself ‘book ready’? Then this is the episode for you
Here are the highlights from this episode: {3:32} Collecting the data, aka 'the big old brain dump'
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 033: Turning your course into a book | 20 May 2021 | 00:24:46 | |
A lot of coaches and course creators really wonder if they should consider turning their signature coaching program into a book. So I turned to my Instagram stories to ask my people if they wanted to know more about it. The response was a huge, resounding YES. Now I could just hit you up with a huge spoiler and say if you want to know if you should do it, the answer is a big, fat yes.
While that would be short and sweet, it certainly wouldn’t make a good podcast.
Instead, I’m handing you five brilliant reasons why it’s not only a good idea, but they also help support why you should absolutely consider it.
I’ll even give you tips on how to know if now isn’t quite the right time for you. But even if it’s not, you’ll know when your time comes.
Tune in to this episode of The AUTHORity Show and if you’re smart, you’ll stick around to the end because that’s when I’ll sneak in a bonus reason to seal the deal. It will be worth it — promise.
Want extra help in making this work for you? Hit me up on Instagram @jessicakillingely and we’ll take a look at how we can turn your signature program into a book people will read, then want to come work with you.
Here are the highlights from this episode: {4:10} Why it's a good idea to write a book that covers what you do in your signature program {6:42} Your book showcases how good you are {8:06} How your book is that entry-level way of helping them understand that that transformation is possible for them {9:16} Your book as a really effective sales funnel {10:24} Your book makes your work more accessible {11:30} When it's not right to make your programme into a book {13:10} Can you write a book about your course, without giving everything away? {17:45} How your book gets readers mentally ready and prepared to get the most benefit when they join your course {21:07} Writing your book will make your programme better {22:09} Are you leaving money on the table?
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 032: Practical tips on how to actually sit down and write | 13 May 2021 | 00:14:20 | |
So you’ve done the planning and the outlining for your book, but haven’t written a word yet. You know it’s go time, but why does it feel so damn difficult?
You sit down to write, but all you end up doing is staring at a blank page. Next thing you know, you’re filling your schedule with other tasks that have nothing to do with writing your book, then think, ‘Look at that. I’ve got no time to write.’
Spoiler alert: if you keep that up, you’ll never write the damn thing.
So how do you get started? What’s the best way to stop dicking around so you can finally get some words on the page?
That’s what we’re talking about on this episode of The AUTHORity Show. I’ve got three killer strategies that are sure to move you out of self-sabotage mode so you can go ahead and write the damn book already.
Tune in and take notes because I don’t just want you to hear the tips I’m giving you — you’ve got to apply them. Hit me up on Instagram @jessicakillingley and let me know which one is the hardest for you and commit to me what you plan to do about it!
Here are the highlights from this episode: {1:34} The Hollywood view of what it's like to write a book {3:04} Unsexy discipline {3:54} Adopting the identity of an author {4:32} Creating the desk of an author {6:10} Blocking time out to write {8:08} Your detailed chapter breakdown is your BFF {9:53} How structure creates the space for creativity {11:55} Dealing with resistance
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 031: How to get your first 50 reviews | 06 May 2021 | 00:23:56 | |
So you may think you’ve arrived when you’re given that little orange bestseller banner on Amazon, but the reality is you can achieve that just by hacking their algorithm. If you really want to measure how well your marketing is working, stop focusing on your chart position, because it just doesn’t matter all that much. So what does matter? Reviews. Your book’s reviews are really the only thing that matters, in my opinion. Because when you have good reviews, it tells you two things: you wrote a good book and you’ve been intentional about your marketing. It means you’ve done the work to write a book that is powerful in helping change others’ lives, but also that you are also keeping the momentum going to get an even farther reach to bring new people into your world. I mean, that’s why you wrote the book after all, right?! On today’s episode of The AUTHORity Show, we’ll talk about why reviews matter so much, and I’ll share step-by-step strategies that will help you get your first 50 5-star reviews. Give it a listen, then go out and get yourself some reviews, then come back to tell me about it. If you’ve already had some beautiful 5-star reviews, share them with me. I love seeing them and celebrating with you, but they’re also a good way to remind yourself that the hard work you put in was all worth it. Here are the highlights from this episode: {3:35} Continually growing your audience while writing your book {4:04} Why book reviews are so important {7:19} Getting early readers from clients, super fans, and those who appear as case studies in your book {10:30} Reminding your early readers to review your book {11:54} Thanking your early reviewers {13:17} Running a competition to encourage sales and reviews {16:55} Feeling validation for your book {19:07} Mediocre reviews and how to deal with them {21:49} Coming up next week
Want some help mapping this all out? Did you know that we can get all this sorted in double quick time? That's right - one whole day with me is going to work magic on your book. Find out more about a VIP day with me over here! | |||
| Ep 030: What's the best way to get your book published? | 29 Apr 2021 | 00:14:36 | |
So you have your mind set on getting your book traditionally published, do you? You envision some big publishing company reading your book, beaming with pride as they tell you how amazing your book is, then having it show up as a bestseller instantly. The thing is, that’s not how it usually goes. Traditional publishing is a very slow, long, drawn-out process, and the end result might not look exactly like you think it will. Don’t get me wrong — traditional publishing has its place and that’s where a lot of my experience lies. But you’ve got to make sure you are approaching that route to market for the right reasons, because if you don’t, it will be massively underwhelming and the outcome might not look the way you think it should. On this episode of The AUTHORity Show, I’m giving you an inside look at traditional publishing by way of a snippet from my course, The AUTHORity Blueprint. That way you can weigh the options and decide whether it’s the best way for you to get your book into the hands of your readers.
Here are the highlights from this episode:
{2:12} Getting a literary agent {4:46} What publishing houses care about {5:23} A publisher doesn’t do everything for you {9:53} The sliding scales of publishing
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||
| Ep 029: How to outline your book in one day | 22 Apr 2021 | 00:12:34 | |
If you’ve ever uttered the words, ‘I don’t know where to start with my book’ or ‘I don’t have time to write it,’ you’re going to want to listen up. The reality is, you don’t have to spend days upon days or weeks on end getting yourself prepared and ready to write your book.
How do you get started? Well, your most brilliant option is to schedule a VIP Day with me and we’ll get it all done. But if you’re not quite ready for that, you can listen in to this episode of The AUTHORity Show and we’ll do an imaginary one together to get you going. So what does that look like? Other than enjoying some coffee and scenery, we’ll take it step by step and go through...
And just like that you’ll go from not knowing where the hell to start to being ready to write your first draft — all in a single day.
So when you’re telling yourself you don’t have the time to write a book, this exercise proves that’s a complete load of bollocks (but we already knew that, didn’t we?).
And maybe you actually didn’t know where to start, but now you do.
Ready to get all the details during our imaginary VIP Day together? Then grab a cup of tea and tune in to this episode to hear in more detail how we’ll work together to get a plan in place for your book.
Here are the highlights from this episode: {2:11} The two things I'll tease out from you first {4:01} Time to map out what your book is really about {4:32} Brainstorming for your book {5:11} What are the steps that you would take someone through in a coaching situation {6:33} Outlining your book {7:03} Deciding on your chapter breakdown {8:44} Scheduling in your writing sessions {8:55} 'Not having the time is something that you say to cover up the fact that you don't know what to do'. {9:44} What to do the next time you tell yourself you don't know where to start or you don't have the time to write your book
Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it. | |||