Scaling a consulting business is one of the hardest things you can do…

But my guest today is giving away all the secrets for those who want to scale a consulting business in 2024…

Mandi Ellefson is back on the podcast to discuss her new book, The Hands Off CEO, that gives readers a path to freedom and profit as the owner of a consulting agency. 

In this episode, she’ll share insights from the book, break down the stages of growing a consulting business, and cover the importance of the right type of client.

AI can save your business millions of hours.
 
It can take over the mundane tasks you hate doing…
 
Freeing you to do exciting, creative work… 
 
And you might not realize that you’ve already been using it.
 
AI isn’t just for people with a computer science degree…
 
In this episode, Evan Ryan, founder of Teammate AI, will show you some simple AI programs you can implement today. And save 4+ hours this week.
 
Ryan has helped hundreds of business owners scale using AI automation—and he’s here to tell you how to leverage AI so you can spend more time growing your business.

Is financial freedom a trap?

My guest Ali Katz believes we need to reframe it as “financial liberation…”

And create an entirely new paradigm for legal, insurance, financial, and other professionals to find fulfillment in their careers. 

In this episode, she’ll share why the old business model is broken and how professionals can shift to a new model.

Ali will cover:

• The fallacy that success = happiness
• Why a scarcity mindset corrupts the client relationship
• How to “share the wealth”
• Why we think about retirement wrong
• And more…

In this episode, I sit down with my friend and long-time client John Curry...he’s experienced one heck of a “life ambush.”

He’s just hit a huge positive milestone...one many people in his situation might not have the strength to make happen.

We go deep on overcoming adversity, building a strong mindset, and making progress in the face of serious and very real challenges.

I learned a lot from John throughout this entire experience. Today, we unpack the lessons for you. This transcends business, and is extremely relevant to every entrepreneur.

I promise you’ll find at least one thought that will improve your resolve, determination, and mindset.

New tactics are just flying by, and you want to keep up…

You’re grabbing one tactic after another, but never making any headway.

In today’s episode, I’ll show you how to get off the “new tactic” train and use a simple, 3-part framework to determine where you should invest your business development time.

Ready?

Listen now…

It’s not the most technically competent professional who is successful, it is the professional who makes their competency the most visible.

My guest this week is Charlie Moon. He is an expert in helping professionals develop their businesses by becoming more visible to prospective clients. His techniques allow accountants, engineers, bankers, architects, and others to become more confident and effective in their sales strategies. In our conversation, Charlie walks listeners through several processes he uses with clients, including:

• How to increase your sales by working “left of hello”
• Why getting some of the professionals in your office to sell is like pushing water uphill (and how to help them get better results)
• Plus...Charlie's EMBRACE method for business development 

Listen now!

How can you get more out of your service business without investing more time?

It can be difficult to do, but I’m going to show you 3 simple ways you can install leverage into your service business to free up more of your time.

Whether you are looking to use these leverage techniques to create time to invest back into your business, or you are looking to enjoy more time away from work, the steps in this episode will get you there, including:

• Top tips for packaging your ideas to passively produce sales 
• How to deliver your services so more people can take advantage of them 
• How to productize your service 
• And more...

Listen now.

Everyone likes to talk about revenue, but profit is all that really matters.

Profit is what decides your lifestyle.

Profit is what dictates your family’s financial future...

And, profit is what keeps your business growing.

Do you want to start keeping more?

In this episode we’re going to think about profit differently. I’m going to detail for you 3 ways you can begin to create more of it (without having to invest more of your time in work). 

• How to think about adding leverage to have a greater impact (and make more) in the same number of hours 
• The fastest way to put money in your pocket that has nothing to do with marketing or sales 
• Why you can charge more (without losing clients) and how to do it

Try one of these profit boosters this week and let me know how it goes. And don’t miss out on our October Author Accelerator program.

What if I told you that most of the marketing tactics you’re doing are a waste of time?

What if you could stop doing 80% of what you’re doing now, AND get even better results?

Interested?

In today’s episode of the podcast, I give you 3 principles to create maximum impact with minimum effort and complication. It’s the ultimate 80/20 for growing any company, and it took me most of the last 25 years to discover it. On the podcast we’ll cover...

• Why “who” your clients are matters more than most everything else (and how to improve the quality of your clients)
• The one thing that is more important than great copywriting, but overlooked by 90+% of entrepreneurs
• How to think about client acquisition like an accountant
• And more...

Listen now!

Any business can grow and scale in good times.

Can your business thrive and survive through tough times?

John Jantsch has 5 steps for consistent growth that any company can utilize in any business climate. The author of The Ultimate Marketing Engine and Founder of Duct Tape Marketing returns to the show this week to talk about his new book, “hourglass marketing”, and how you can rev your marketing engine by making your business more meaningful to your customers.

John trains and licenses consultants all over the world in his unique approach to marketing. In our conversation, he lays out that approach with a ton of actionable items for listeners, including:

• The 7 steps of the customer journey 
• How to set up a Customer Success Track for your ideal clients 
• Creating a “member mindset” in your customers that will boost business and referrals 
• And more

Modern marketing isn’t about tactics anymore, it’s about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine to new heights. Don’t miss out!

I often ask our clients… “Who do you want to be a hero to?” But today, my friend and podcast guest, Dan Rogers, says that’s the wrong question.

Dan says it’s better to be a sidekick than a superhero. He’s used that approach to build a highly successful 8-figure firm without a single salesperson.

Today we’re going to unpack Dan’s unique “unsales” approach to selling...one I think you’ll want to install in your business.

If you’d rather do great work than spend all your time selling, you’ll want to listen to this episode now…

Ever wonder how a highly successful serial entrepreneur builds companies that are almost guaranteed to succeed?

Today, I interview Mitch Russo who has launched ClientFol.io--a client management tool for coaches. ClientFol.io is Mitch’s fourth company. He sold his first software business for 8-figures. Then partnered with Tony Robbins and Chet Holms to build one of the largest business coaching firms in the world. 

After leaving that firm, he started his current high-end coaching practice, and now a new software firm.

Mitch has a method for starting and growing companies. We dive into that today, and we dig into his latest venture ClientFol.io. Listen to discover...

• How to build your own solutions (and profit)
• How to develop a failed idea into incredible success 
• How to use your customers to develop your product 
• And even more...

No venture capital, no business plan, or market research. Mitch just put his idea out there and let his clients drive its development. Sometimes the easy way works the best.

Listen now…

Jeff Badu has gone from immigrant to entrepreneur before the age of 30. His ventures include financial services, real estate development, and asset management. He joins the podcast this week to talk about his journey from Ghana to Chicago and how you too can create abundance in your business.

As a CPA with clients across the country and around the globe, Jeff has gained important insights into how business owners create and protect their wealth streams. He shares with us:

• Why you’re probably overpaying on your taxes 
• How to get control of your business’s finances 
• How to become a wealth multiplier
• How to use your entrepreneurial skills to create community impact
• And more...

Don’t miss this one!

How do you incentivize your team to create more profit in the business? 

(And the answer is not “with a Christmas bonus…”)

Alex Freytag is the author of “Profit Works” and an EOS implementer who helps entrepreneurs and leadership teams simplify and clarify their incentive plans. 

Alex believes in getting employees to think like an owner…

When an owner is transparent and a team is financially literate, everyone is motivated to perform at a high level. 

In this episode, Alex will share his wisdom on incentive plans—and why fun drives financial performance.

Who are your best clients?

Who do you enjoy working with the most? 

What if I told you that you can start replicating those clients with one easy email?

 These are exactly the questions my guest this week, Brian Ouellette, is here to answer. Brian is a former financial advisor (while a FA he was the daily TV market commentator for FOX News This Morning in Seattle) and Founder of AskMyAdvisor.co, a Q&A referral app you can have up and running in 15 minutes... and generating referrals from day one. 

Don’t wait for referrals to happen by chance. Move beyond passive marketing and be proactive in attracting the right new clients. Invest your time listening to this episode and you will come away knowing: 

• How to retain your clientele by creating exclusivity 
• How to identify your clients’ #1 problem and top questions 
• The simple strategy to jump-start your referral business 
• The “secret weapon” you can add to your emails TODAY 
• And more...

This is not general marketing; Brian’s strategies are laser focused on leveraging the connections of just your top clients to generate valuable business referrals.

If you are a trusted advisor for your clients, you NEED to listen in now. Brian’s simple strategies will IMMEDIATELY help you expand your connections and reach more of the clients you want to work with. Don’t miss this opportunity.

We all think we’re invincible…

But just for a moment imagine what would happen to your business if the worst case happened…

If you couldn’t go to work, not tomorrow, or next week, or for weeks or months…

Got the picture? What would your business look like? Would it still be there when you got back?

In the last two episodes, I’ve interviewed my client John Curry who has just lived this out. Except, I’ll bet his picture coming back to his business after almost 5 months out is a little different than yours.

He returned to a business that was still running at full-tilt...even grew without him.

In my third and final conversation with John, I wanted to know how he built such a resilient, self-multiplying business.

Whether you are planning to protect your business from unforeseen emergencies, or you are looking to step back and gain more free time from work, this episode is a must listen.

John and I talk through his process for assembling his business team, how they came through for him while he was away recovering from his amputation, and lessons he’s learned that will help any business leader build a “crisis-proof” team, including:

• The fallacy of rugged individualism
• How to automatically attract the right team around you
• Leveraging your team in times of need
• And much more

If you’ve missed the first two conversations in this series, be sure to go back and check them out. John has been through more in the past six months than most of us ever will and his insights and advice, both professionally and personally, are invaluable – whether you ever find yourself in a similar position or not.

Part two of our conversation with John Curry.

When John lost his leg four months ago, he translated his mindset tools from business success to his physical rehabilitation.

He also drew upon his talents to become more productive with one leg than most of us could be with two.

How? That is what we are talking about on this episode.

John shares with us how he kept his business growing and personal life on track while literally getting back on his feet. His insights include:

• A “real life” look into how a life-threatening crisis became a catalyst for productivity
• How to never again get stuck in a dip on the path to your goals (and when walking away will make things better)
• A “blueprint” for creating a crisis-proof business
• And much, much more…

If you missed the first part of my conversation with John, be sure to go back and check it out. His life-changing story will change yours (and how you run your business).

No one ever thinks THIS will happen to them…

And neither did my client…

Until he found himself in the hospital facing gruesome surgery…

He was worried about his health, even his life, and what would happen to his business.

Have you ever laid awake wondering what would happen if you couldn’t go to work for a week, or a month, or, like my client, for four months?

In this episode of the podcast, I interview my friend and client John Curry, the very first interview he’s done since returning to work after a shocking health crisis.

This may just be the most impactful podcast you ever listen to. In the episode you’ll hear...

• Why your ability to make quick decisions under pressure is vital (and how to be at peace with even the toughest life or death decisions)
• How to approach a crisis situation, and why and how to build your crisis recovery team
• John’s WIRM technique to remain positive when most people would fold like a cheap suit
• And so much more…

This week, I’m bringing back one of my favorite conversations from the podcast…

...my conversation with Steve Sims, author of the bestselling book Bluefishing: The Art of Making Things Happen.

Of all of the interviews I’ve done over the last four years, Steve Sims stands out as THE guy who gets big, hairy, impossible things done.

Here’s what you’ll discover in this special “rewind” episode of the podcast…

• A way to ask questions that are impossible to say “no” to (and make people happy to help you fulfill your vision)
• How to demystify big, “scary” tasks or goals
• Why you need to fire the “vampires” in your personal and professional circle right now (and how to do it)
• Practical ways to nurture the most productive relationships in your life
• How pruning so-so or “bad” clients makes room for better ones

Way back at Episode 65 of the podcast I interviewed Dan Sullivan, creator of The Strategic Coach Program. It’s one of my favorite interviews…

We talk about what it means to set your sights on 100x growth in your business.

I’d thought 10x before the conversation, but I’d never thought 100x and it will bend your mind.

It’s one of the most impactful thinking exercises you can ever do in business.

So, today, we’re rewinding the podcast and bringing this valuable conversation into the present.

Tune in now and discover…

• How to create your 100x bigger/better future vision
• Why the secret of 100x growth lies in “Who Not How”
• How 100x thinking allows you to escape from all competition and commoditization
• The game-changer strategy for achieving 100x
• And even more…

I could tell he was ready to fire his SEO/website consultant…

My client (we’re wrapping up writing his book) was asking what else we could do for him and his frustration with the performance of his website was clear as day.

He wanted to hire us to take over his website and “fix it”...

Knowing what I know about his business, there isn’t a fix. Does he need a website...sure. Will it ever produce big results...nope.

In this episode of the podcast, I share with you the advice I gave my client. If you’ve been frustrated with your website’s poor performance, this episode may just hold your answer.

You’ve heard it before…

“There’s riches in niches…”

This week on the podcast you’re I’ve got a case study in how to pivot into a profitable niche. 

I’m talking with my friend and client Davina Frederick, Founder of Wealthy Woman Lawyer and author of the new book The Wealth Woman Lawyer’s Guide to Law Firm Marketing in the Virtual Age.

• You’re going to see how Davina made the pivot to her profitable niche with huge success (she doubled her revenue in a year), plus…Why she made the decision to focus on a niche
• How to filter out clients you don’t want to work with
• Why serving a niche market is more advantageous than you might think
• How to avoid indecision when analyzing your marketing options
• And much more...

If you’ve ever thought about writing your own book to attract clients and grow your business, now is the time to do it and I’m here to explain how.

I’ve received lots of questions about the process of writing a lead-generating book. So, in this episode, I’m going to answer them and help you see what a successful book looks like.

• How long should your book be?
• How much should you give away?
• Is there a specific structure to a successful book?
• How long does it take?
• And, the one question I hate to hear…

If you have experience solving problems for your clients or a unique method that gets results, and you’re ready to be seen as a leader in your market or industry, this podcast is for you.

Check it out and I look forward to seeing your book on a shelf.

The two biggest levers you can use when it comes to growth and marketing aren’t what most people think they are.

I’m going to share with you how to juice your growth by focusing on your offer and the economics of acquiring clients. Without these, any marketing tactic you employ will be ineffective.

Successful businesses are the ones that can align what they offer with what their clients actually want. Successful businesses are ones that truly understand the investment needed to deploy the marketing campaign necessary to acquire clients.

I’ve put together this episode to give you the answers to some of the following questions successful businesses have figured out:

• How can I communicate my offer to clients in a really compelling way?
• What are the economics I need to understand so that I can invest confidently in client acquisition?
• When do I shift from referrals to paid media for greater client acquisition (and do I even need to)?
• What are the marketing pitfalls I need to avoid?
• And much more…

This is the episode you need to listen to if you are just starting up a marketing campaign, if you are ready to scale up client acquisition, or if your business has run out of organic growth. Money expands, time doesn’t.

Until next time, stay unstoppable.

What tools do lawyers (and other professionals) need to stop feeling stressed and overwhelmed and start enjoying the success and fulfillment they’ve always wanted?

My guest Gary Miles has been practicing law for four decades, and now he works with lawyers to help them align their career with their values.

Gary believes the billable hour is a flawed model—and he’s here to share how attorneys can shift to value-based pricing.

Gary will also cover how imposter syndrome affects the legal industry and what you can do to move from self-doubt to self-confidence. 

Without business development, there is no business.

Obvious, right…?

So, why do so many people struggle with biz dev?

Most are focusing on the wrong thing...and ignoring what really moves the needle.

Today on the podcast, we talk about…

• Where to focus your attention (there are only 3 things to zero-in on)
• Why you need to build “marketing assets” 
• Which three marketing assets are “must haves”
• The vital missing ingredient that’s easy to add (and easy to overlook)
• And even more…

Oh, and I’ll give you an update on my freedom project: “The Less I Do The More I Make.” I had a big win recently, and if you’re on a similar journey to free yourself up, you’ll want to listen to this…

I’m often asked what’s the best kind of book to write to attract clients.

Today on the podcast I’m going to give my answer.

When deciding to write a book, I believe you first need to determine your goal for the finished product. Do you want to share your knowledge, educate, or transform someone’s thinking?

In this episode, I share some ideas on how to craft a book that will attract clients, build trust, and give you a position of preeminence in your market.

I delve into the four different types of books and the outcome of each from a client acquisition standpoint.

I even share with you exactly how long your book needs to be...

Go listen now!

Today we continue the series I’m doing called The Less I Do The More I Make.

This week is a bit of a twist. I’m talking about personal productivity multipliers. I started this process with the goal of a four-day workweek and I have been revamping my process to take me closer to that goal. 

On today’s episode, I’ll tell you what I am doing to transform my schedule, make better use of my time, and get more done, including:  

• The tool I use to weed out my “irritating” time stealers
• My time management tool picks 
• My 7 buckets for time organization
• And more

Listen now…

P.S. There are five prior episodes and I recommend if you haven’t listened to them yet, you go back and check them out.

Part 1 - Mindset
Part 2 - Biz Dev Leverage
Part 3 - Systems
Part 4 - People
Part 5 - Breakthrough Solutions To Setbacks

Setbacks on the journey to freeing up your time can actually lead to more clarity.

This week I continue with our series The Less I Do The More I Make. This one is a little uncomfortable. I’m going to talk about some recent roadblocks I hit with my plan to free up my time. I think the first thing to know is setbacks happen. There are times things don’t go as planned and you end up working more than you want to. 

Setbacks can be discouraging—but don’t quit. 

In this episode, I share what stumbling blocks I’ve faced in my plan, and how it led to more communication with my team, which led to more clarity…

… and a surprising result.

I walk you through it on this episode in the series, The Less I Do The More I Make.

Today, on the Unstoppable CEO Podcast, we have a dynamite interview for you. We’re going to talk about selling in the new world of sales where trust really is the name of the game.

We talk to Ari Galper, who is the World’s #1 Authority on Trust-Based Selling. He has been featured in CEO and Forbes. He has a unique approach to sales that I think will resonate.

We talk about:

• Myths in sales
• Why the beginning of the sales process is the most important part
• Using language and tone to diffuse pressure and trigger trust
• Breaking out of antiquated sales habits
• The One Call Sale® 
• And more

Your #1 job is to find and acquire talent…

Client “talent” (pays the bills), and team “talent” (delivers the value).

How do you attract team talent...and get them to do what you need done and execute at a high level?

I know every business owner struggles with this. It’s a huge barrier to freeing up your time.

So in this episode, I share how I’ve simplified what I have to do to build the team. I can tell you it’s already working…

...and the approach will surprise you.

Many thanks to everyone who has written in telling me how much this series is impacting you. If you’re getting benefit, please share this episode with a business owner who wants more freedom.

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Want to know how to use a $5 book to land a $5,000 client? Check out my latest 15-min video that shows you our simple, zero-complication, "no-funnel" marketing system.
https://unstoppableceo.net/magneticauthor/
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Ok, this week, we’re dealing with the dirty “D” word…

Delegation!

Man, I’ve had a love-hate relationship with that word over the years. Love the idea of it, but the implementation can be challenging.

If I’m honest, I’m good at figuring out the high-level processes, and...the details drive me a little nuts.

Maybe you can relate?

I think the challenges are magnified in a professional service setting. Sure, the science of what you do is easy to break into steps. It’s mechanical. 

The hard part is how to turn the art of what you do into a system--the strategy, the critical thinking, problem-solving, and application of your vast store of specialized knowledge to a specific client’s problem today.

My thinking on how to do this has changed over the last couple of months, and (I think) my approach has improved and simplified. I walk you through it on today’s episode.

Listen now…

-Steve
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Want to know how to use a $5 book to land a $5,000 client? Check out my latest 15-min video that shows you our simple, zero-complication, "no-funnel" marketing system.
https://unstoppableceo.net/magneticauthor/
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This is Episode 2 in a new series I’m doing called “The Less I Do The More I Make.” In last week’s episode I introduced my new operating mantra--the less I do the more I make--by talking about the mindset shift required to pull it off.

This week, we’re getting practical. If you’re going to start freeing yourself up, you need to start somewhere. I think the first place to start is with your business development. 

So, today, we’re looking at how to build leverage into how you do business development. Using the strategies I share I’ve freed up almost 10 hours a week and we’ve attracted more and better clients.

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Want to know how to use a $5 book to land a $5,000 client? Check out my latest 15-min video that shows you our simple, zero-complication, "no-funnel" marketing system.
https://unstoppableceo.net/magneticauthor/
---

How to Radically Free Your Time and Improve Your Business

In January I began a process to radically free up my time and increase our business.

It all started with 8 little words that I wrote on a sticky note and attached to my computer monitor…

”The Less I Do…The More I Make”

An awful lot of “gurus” will tell you that you need to delegate, trim your to-do list, create time freedom…and…and..and…

And…they never really explain how to go about it.

So, instead of telling you you should do it, I’m showing you how I’m doing it, right now, in real-time. The good, the bad, and the ugly.

This is the first in a series of episodes and articles where I’ll show you how I’m transforming my schedule from a business that had grown in 2020 to consume me 7-days a week by the end of the year, to one where I take 164 days off in a year…AND GROW THE BUSINESS FASTER THAN BEFORE.

I recorded this episode several weeks ago, then after reflecting on it, decided to write a 1500 word article distilling the insights further.

I hope it opens some new thinking for you.

Read the article

On this week’s episode of the Unstoppable CEO Podcast, we speak with Alistair McBride, Director of Al McBride Coaching & Development. Al is a coach, facilitator, and trainer who has started numerous small businesses and is a regular guest lecturer and facilitator at multiple universities in Ireland, talking about cognitive behavioral coaching, entrepreneurship, and innovation. He coaches executives and business owners across many industries, focusing on the topic of the psychological edge in negotiation. He is also the host of the Dealing With Goliath Podcast, which focuses on sharpening the psychological edge for business leaders.

We chat with Al about his innovative methodologies, as well as:

• A peek into the world of art dealership
• Overcoming AI commodification concerns
• The critical questions to ask to determine value
• How to cultivate long-lasting, trusted relationships during negotiations
• Tailoring your approach for clients and transactions to be effective every single time
• And more

What is the art of the $100,000 signature talk?

If you’ve ever considered speaking as a way to land clients, today’s guest has some wisdom for you…

Steve Lowell is on a mission to train people to craft their signature talk, scale their influence, and create more business through speaking.

In this episode, he’ll share how you can get started with speaking, including:

• 3 types of stories to share with an audience
• How to monetize your message
• A pay-to-play earning strategy
• Why your talk isn’t about you—it’s about your audience
• And more

On this week’s episode of the Unstoppable CEO Podcast, we speak with Kate DiLeo, the Chief Brand Architect with brand strategy firm, Ennobble. Kate believes that an effective brand is the path of least resistance to revenue and she's passionate about helping organizations create really compelling common ground with their customers.

“Really, my whole approach is about helping free up business leaders and entrepreneurs to deliver a brand pitch that actually enables them to win more work,” says Kate.

We chat about methods and actionable strategies for branding, as well as:

• The importance of nailing down the messaging before creating visuals
• The one-sided nature of storytelling and how to engage customers in conversation
• The three specific points that you need to be in every conversation
• The metrics used to measure the success of a rebrand
• And more

Our special guest on this week’s episode of the Unstoppable CEO podcast is Tobin Slaven, Co-Founder of BookofExperts.com. He leads the referral network which showcases and spotlights the world of expert entrepreneurs, including coaches, consultants, authors, speakers, influencers, and agency owners, and continues to build a referral circle of strategic partners by building meaningful relationships. He is also the author of Experts Never Chase.

We chat about establishing and maintaining your authority of expertise, as well as:

• Exiting from playing the digital marketing game 
• Making an impact through one-to-one conversational sales 
• Building stronger relationships
• Exploring the Four Gears of Marketing
• How to make more meaningful connections with genuine interest
• And More

Our special guest on this week’s episode of the Unstoppable CEO podcast is Adam King. Adam is the host of The B2B Growth Think Tank Podcast and leads the growth consultancy, Think Like a Fish, as the Business Growth Accelerator. He focuses on helping established B2B and professional service firms generate £500k of additional revenue in 12 months.

Adam says, “So there's always something in your process, something that you do, that you can really bring out—  either you do it slightly differently or not everybody in your market really celebrates or talks about. If that’s brought out, suddenly, you are very, very different.”

We chat with Adam about bridging the gap between where you are and where you want to be with regards to business development, as well as:

• What your company needs to own and control to effectively delegate for execution
• The benefits of developing a results generator visual model
• Bringing focus to the steps along the path that create outcomes for your clients
• How to bring to life the intangible value that you offer
• And more

Our guest on this week’s episode of the Unstoppable CEO Podcast is Manuel Astruc. Manuel is a Board Certified Psychiatrist with over 20 years of experience running a private practice in the addictions field and serving as the medical director of Saratoga County Alcohol and Substance Abuse Services. He also coaches entrepreneurs who are facing burnout, or who have realized that something has to change in their business, helping them to break cycles of self-sabotage and underperformance to shift toward growth and success. His ultimate goal is to integrate his coaching and mental health treatments to replace limiting beliefs with long-lasting paradigm shifts.

We chat with Manuel about overcoming his own battles with alcoholism and depression, as well as:

• The big impact of his twin sister’s optimism, despite her own illness
• The four pillars to practice to bring more happiness into your life
• Ways we numb ourselves and the excuses we use to keep ourselves in the cycle 
• The three things to remember when you or someone you love is going through hard times
• And more

On this week’s episode of the Unstoppable CEO Podcast, we speak with Chris Ross. He's one of the world's leading experts on high-performance sales teams, the host of the Win-Win Effect Podcast, and the Founder of the broadcasting media network, Winject Studios. He has also created two nationally accredited sales and business programs operated by over sixty trade schools and is currently building a podcasting powerhouse, teaching others how to grow their leadership.

“You have to make the proper adjustments and be alone in your own thoughts to understand what you need to do in certain moments and if you’re aligned with your own core values and what you really want. If you're not, you're going to fail in entrepreneurship,” says Chris. 

We chat with Chris about creating a career in educational sales, as well as: 

• Developing emotional intelligence
• How to ask better questions and create better podcast conversations
• How to change your life by changing your thoughts
• Making an impact and taking it to the next level
• And more

My guest is Perry Marshall, best-selling author of seven books, including The Ultimate Guide to Google Adwords, The Ultimate Guide to Facebook Ads, 80/20 Sales and Marketing.

But today, Perry and I are diving into his latest book—Evolution 2.0. Perry’s a brilliant marketer and a disciplined engineer.

This is a fun, deep, and very different interview, that will expand your thinking.

And, there are unusual, seldom understood, parallels between Evolution 2.0 and your business (yes, really). You’ll have to listen to find out.

I hope you enjoy listening as much as I enjoyed being in this conversation with Perry. TimeLine 

00:11 Today Steve speaks with our 50th guest, Perry Marshall. One of the most respected business consultants and entrepreneurs in the world.

01:53 Perry got laid off when his wife was 3 months pregnant. He details his incredible journey from that point to where he is now.

06:18 Perry takes one of the major life questions that has confounded mankind since history began...just where did our arms come from?.

17:32 Perry breaks down some of the main points from his book Evolution 2.0 including an in-depth discussion on evolution.

26:28 Perry talks the work of biologist Barbara McClintock.

35:25 Steve takes Perry’s point on gaps in evolution and shows how it's happening in business today.

37:11 Perry explains how he used his own theories from Evolution 2.0 and applied it to his business. A method called the Swiss Army Knife.

40:12 Perry talks about MS-DOS and a scientific experiment using antibiotics.

45:37 Perry explains his bacteria theory further.

47:38 Steve picks up on the fact the evolution is fractal.

52:55 Perry explains what The Evolution 2.0 Prize is.

55:24 Perry tells us how best to get in contact with him Mentioned in the show 

• Evolution 2.0
• 80/20 Sales and Marketing
• The Ultimate Guide to Google Adwords
• The Ultimate Guide to Facebook Advertising
• https://naturalcode.org
• https://perrymarshall.com
• https://cosmicfingerprints.com
• Enjoy this podcast? Leave us a review on iTunes.

Alinka Rutkowska is the best selling author of How I Sold 80,000 Books. Our guest is now devoted to working with business leaders to write, publish, and promote their own best selling books. She used her marketing strategies to launch Leaders Press and has a 100% success rate with creating and launching bestsellers for entrepreneurs across the spectrum.

In this episode, we discuss how to enlist others to help write your book, as well as:

• How writing a book gives you authority over your business niche
• Working with a team to write and publish your book
• Common excuses preventing business owners from publishing their book 
• Foundations of promoting to ensure a successful launch
• Incentivizing book purchases
• And more

Today on the podcast, we’re talking about out-of-the-box (yet very effective) marketing strategies. Why? 

Because there’s way too much “me too” marketing being pumped out by your competitors. If you want to stand out, you need to stand apart.

So...today, we’re taking you through some obvious, but seldom used strategies, and a few that you’ve probably never thought of.

Grab a cup of coffee and a notebook...you’ll want to make some notes and put these ideas to work in your business.

Listen now...

On this week’s Unstoppable CEO Podcast, we speak with special guest, Danielle Grant. Danielle is a no bullsh*t mindset mentor, entrepreneur, and motivational speaker. She's the founder of Your Mindset Mentor and host of the Mind Vibe Podcast, providing entrepreneurs deep wisdom on their own mindsets to heal and awaken to their consciousness.

“When I can move someone out of ego thinking and ego behaviors, and align them with very conscious thinking and conscious behaviors, the actions become a lot easier. The money aligns a lot better, you don't feel as flustered, and you're not scrambling all the time because you're very conscious; all of your actions are conscious, you're trusting, and you're aligning,” says Danielle.

We chat with Danielle about subconscious attachments and how they turn into patterns in our lives, as well as:

• Questions to ask yourself to move past limiting beliefs
• The Three-Step Mindset Framework
• Why many people quit before they’ve begun
• Evidence that limiting beliefs are being overcome
• And more

A few years ago I was gifted a little book called Wanting What You Want, by Dan Sullivan. Before reading that book, I’d often attach a justification at the end of any statement that started with “I want to…”

There was always a “because” that followed.

Today on the podcast we explore the importance (and difficulty) in knowing what you really want--in life and in business.
I believe it’s the most important of all questions for you and I as entrepreneurs. You know the old saying… “Be careful what you wish for, you might get it.”

As we ramp up for a new year and fresh start after 2020 I think this topic is more important than ever.

Here’s what you’ll find when you listen…

• The vital difference between knowing what you want and knowing what you don’t want.
• The only justification for anything you want.
• An approach for getting clear on what you really want.
• And a lot more…

Go listen now!

If you’ve ever wondered if there’s a better way to build your service practice, this episode is for you…

My guest Anton Anderson believes the referral model is inefficient…

He’s devised a model to grow your business by building relationships with allied professionals.

Instead of viewing these professionals as competitors, Anton wants professionals to view each other as allies who can collaborate and exchange expertise to create more value for their shared client. 

In this episode, Anton will break down why this strategy leads to massive wins for both clients and professionals—and how you can start implementing this game changing approach.

Today on the podcast we’re talking about the big breakthroughs that come when you publish a book for your business.

If you’ve ever wanted to write a book to support your business but just didn’t know how to start, or find the thought of sitting down and writing a book overwhelming, this episode is for you.

I sit down with my friend and client John Curry who just went through our Referable Book process with his second book and we cover…

• The big impact a book can make.
• Why entrepreneurs get stuck trying to write a book and how to avoid it.
• My simple method for outlining your book on a single page.
• How to use your book to get clients.
• And a whole lot more…

Listen now…

-Steve

Mentioned in this episode:

• Podcast Prospecting
• Unstoppable Referrals
• Steve’s other books

David Munter has lived nine lives professionally as a visionary entrepreneur, writer, and musician. From a personal trainer, to project manager, to ghostwriter and singing drummer, he is now the founder and CEO of Renaissance Messaging, a boutique copywriting company. 

David says, “To write great copy, you actually have to know yourself, inside and out; you have to understand your company and your products so that the brand is super clear. You also have to know your audience, inside and out, know what makes them tick, what makes them excited, even understand how they speak. Then, you have to create the perfect bridge.”

We discuss how David began writing as well as:

• The formula for the most effective and impactful copywriting
• How to pinpoint powerful messaging
• How to find out what you really do best
• Solving a problem for your audience
• And more

On this week’s episode of The Unstoppable CEO Podcast, we speak with Matt Deutschman. Matt is the Owner and President of Doubletake Promotional Marketing, a company that specializes in custom branded promotional products for colleges and universities, and professional service firms in the finance industry. He founded Doubletake in 2010, and is the fourth generation in his family in the promotional marketing industry after his great-grandfather and grandfather began the Paulmay Co. in 1935. 

Matt says, “It's all about understanding our client— best understanding their marketing strategy, what their brand is all about, who their target market is, and how best to reach them.”

We chat about adapting for longevity, as well as:

• The role of delegation in business growth
• Best practices during hiring for building a trustworthy team
• Pivoting during the pandemic
• Nurturing client relationships
• And more