Explore every episode of the podcast The Authentic Marketing Podcast
Dive into the complete episode list for The Authentic Marketing Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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1–48 of 48
Title
Pub. Date
Duration
10. Plan your script - Storytelling framework for your product demo
20 sept. 2024
00:24:58
You want to showcase your product in the best light and have your audience care about what you're offering, but the trouble is that creating a great demo is time consuming and needs some core knowledge. That's where storytelling simplifies the process.
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
In this episode, Simon Harvey and Daniel Kleber are going to show you how to weave a narrative around your product. A story that uses demonstration to show how your product solves a problem in a way that resonates with your audience.
Listen in now to learn how with the right framework and a bit of storytelling magic, anyone can create a great demo.
To simplify your demo creation process, download the free demo script canvas. By using our template canvas, you can create a memorable and effective experience that will leave a lasting impression on your audience. You can find it here (or copy and paste the link below):
https://www.demodia.com/product-demo-script-canvas
9. Effective demos: The right demo at the right time
20 sept. 2024
00:23:41
We all sometimes struggle to create the perfect product demo that resonates with our potential buyers. Many businesses find it challenging to showcase their products in a way that speaks to their customers' needs.
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
In this episode, Simon Harvey and Daniel Kleber are joined by Noam Horenczyk, Head of Partnerships at Walnut.io, who will guide you through the art of creating the perfect demo to discuss the power of storytelling in marketing. He shares his thoughts on how to find the right way of building your product demo. With our Authentic Marketing approach, we show you how by understanding your customer's needs and the questions they're asking during the sales cycle, you can create a demo that addresses their specific pain points and showcases the benefits of your product.
Listen in now to learn how to create a demo that resonates with your customers and drives results.
To simplify your demo creation process, download the free demo script canvas. By using our template canvas, you can create a memorable and effective experience that will leave a lasting impression on your audience. You can find it here (or copy and paste the link below):
https://www.demodia.com/product-demo-script-canvas
8. Building a powerful product demo - 4 step framework
20 sept. 2024
00:18:11
As a business owner, you know that delivering a successful demo is critical to closing deals and growing your customer base. But how do you create a demo that really connects with your audience?
The Authentic Marketing Podcast provides step-by-step demo plan. By following just four simple steps, you can transform your demo from a dry, technical presentation into a powerful story that engages your potential customers and showcases your product's value.
We've all been there - you're trying to showcase your product, but your audience's eyes start to glaze over. It's frustrating and disheartening, but it doesn't have to be that way. In this episode, Simon Harvey and Daniel Kleber will share how with our demo plan, you can capture your audience's attention and keep them engaged from start to finish.
Listen in now to learn how to create a demo that resonates with your customers and drives results. Let's create a memorable experience that your potential customers won't forget.
To simplify your demo creation process, download the free demo script canvas. By using our template canvas, you can create a memorable and effective experience that will leave a lasting impression on your audience. You can find it here (or copy and paste the link below):
https://www.demodia.com/product-demo-script-canvas
7. Social media success with storytelling
20 sept. 2024
00:21:38
We all sometimes feel overwhelmed by the ever-changing world of social media. You're not alone! Even the savviest marketers can feel like they're drowning in the sea of different platforms and constantly evolving trends.
In this episode, marketing experts Simon Harvey and Daniel Kleber will give you some tried and proven approaches to help you use social media to stay connected with your customers and build your brand. And the secret weapon? Story. We will show you how to use the power of story to build your social audience. We'll guide you through the process of creating a clear and compelling brand script that will take your social media presence to the next level.
With our tips and strategies, you'll learn how to create content that resonates with your audience and builds a loyal following.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
demodia.com/brandscript-worksheet
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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia
6. Messaging on your web page - what to do when visitors don't convert
20 sept. 2024
00:14:50
When visitors come to our site, we only have seconds to explain how we can help and why they should keep reading, and if they don't find what they want, then they're gone. Website is like a shop window - it's where potential customers get their first glimpse of your business. But if we're not telling them how you can help them within seconds, they'll click away and never return.
In this episode, Simon Harvey and Daniel Kleber, will show you how to create landing pages that clearly explain how you can help visitors and why they should keep reading. We'll give you practical tips to optimise your landing pages and turn your website into your company's best salesperson.
Remember, your website is where potential customers engage with your business. With the right landing pages, you can make a great first impression and turn website visitors into paying customers. Let's make your website work for you!
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
demodia.com/brandscript-worksheet
---
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia
5. Why CTA matters and how to create one that converts
20 sept. 2024
00:18:27
Imagine you're the Hero of your own story. You have a problem that needs solving, and you're seeking a solution. But like many heroes, you may be hesitant to act until you're compelled to do so. The same is true for your customer!
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
You need a great call to action distinguishing the heroes who succeed from those who remain stuck. In this episode, Simon Harvey and Daniel Kleber will dive into the psychology behind the CTA and show you how to create a message that speaks directly to your customer's needs and desires. You'll learn to use language that creates a sense of urgency without being pushy.
Join us as we explore the importance of the CTA and how to create a compelling call to action that will drive conversions and turn your customers into loyal fans of your brand. With our guidance, you'll be equipped to lead your customers on a journey towards transformation and success.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
demodia.com/brandscript-worksheet
---
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia
3. Crafting a killer one-liner - the chat-up line for your business
20 sept. 2024
00:19:58
We've all experienced that awkward moment when we try to explain our business to someone, only to be met with a polite but uninterested response. But what if we told you that you can avoid that situation entirely by mastering the art of the one-liner?
At the heart of this technique lies the power of storytelling. We all know that stories have the ability to captivate, inspire and influence our thoughts and decisions. By using a one-liner that encapsulates the essence of your business story, you can make a lasting impact on your prospects.
Today, Simon Harvey and Daniel Kleber, will guide you through a step-by-step formula to create a compelling one-liner that will leave a lasting impression on your prospects. So if you're ready to transform your communication and take your business to the next level, join us on this episode as we uncover the power of the one-liner.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
demodia.com/brandscript-worksheet
4. How a clear plan will help you turn prospects into customers
20 sept. 2024
00:21:54
We all know the feeling when you lose a potential customer just when you thought you had them sold. Or when we've noticed that prospects seem hesitant to commit to our offer, and we're unsure why. We have all been there. Many businesses struggle to get their prospects to commit to their offer.
In this episode, Simon Harvey and Daniel Kleber are joined by Alexandra Muz Huber to explore how a clear three-step plan can help you remove friction in your buyer's journey and make it easier for prospects to say yes to your business. We explore why prospects might be hesitant to commit and how a clear three-step plan can help create the stepping stones they need to engage with your business. We'll also discuss the role of trust and how building a relationship with your prospects can help to increase their confidence in your business.
Join us as we explore practical strategies for creating a seamless buyer's journey that empowers prospects to make an informed decision about working with you. Whether you're a small business owner or a sales professional, you won't want to miss this episode.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
demodia.com/brandscript-worksheet
---
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia
2. Storytelling - How to uncover and define customer’s problem
19 sept. 2024
00:21:20
We all get tired of pouring our hearts and soul into website content, presentations, or sales pitches, only to hear crickets in response. We know it feels discouraging, but the truth is people only pay attention to your business when they have a problem to solve. That's where storytelling comes in.
In this episode, Simon Harvey and Daniel Kleber, explore the power of storytelling in sales and marketing. If you want to grab and hold your audience's attention, you must continuously address their problem. By clearly defining the issue and offering a solution, you create a connection that keeps them engaged. But beware - the moment you stop, you lose them.
Today, we're thrilled to have Alexandra Muz Huber, one of our esteemed consultants, join us to reveal the three key components of defining a problem that resonates with your audience. With her expert guidance, you'll learn how to create content that your audience can't resist. So join us as we unlock the secrets of storytelling in marketing and take your business to new heights.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
demodia.com/brandscript-worksheet
---
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia
48. My brand story in 15 minutes a day. Part 6 - Putting it all together
22 août 2024
00:20:03
You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications
In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see how the elements of your story come together and how you can use them to clarify your message and inspire your audience throughout all of your business communications.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
47. My brand story in 15 minutes a day. Part 5 - The Resolution
22 août 2024
00:15:36
So now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look once they've actually worked with us and, you know, also look at what's at stake if they don't do anything.
In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber are going to dive deep in and uncover the transformation that your heroes undertaken. We'll look and see how experience has changed them as they've journeyed through your story.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
46. My brand story in 15 minutes a day. Part 4 - The Plan
22 août 2024
00:15:33
How to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something.
In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be able to help them solve the problem.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
43. My brand story in 15 minutes a day. Part 1 - The Hero
08 août 2024
00:14:53
In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.
To make the story interesting for your customer, make them the hero.
Your hero is going to be your ideal customer. So, just to be very clear at the beginning, many businesses put themselves in the role of the hero here and that’s where they fail.
In today's episode, Simon Harvey and Daniel Kleber will show you how to identify your hero.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
44. My brand story in 15 minutes a day. Part 2 - The Problem
08 août 2024
00:15:11
To make the story interesting, focus on your hero's problem.
Problems are where your story begins. When a customer has a problem, you have something you can solve.
In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 minutes.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
45. My brand story in 15 minutes a day. Part 3 - The Guide
08 août 2024
00:11:30
Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.
In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should position yourself as the guide in your story. As a guide you need to show two traits, you need to show that you understand the hero, but also you need to make them feel confident that you will be able to help them solve their problem.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
42. A guide for Startups. How do I explain myself in emails?
14 juin 2024
00:21:49
Email is still the medium of choice for most personal communications and the way that most companies share their marketing messages. Email can inspire, but when not done well, it can also be the quickest way to the junk drawer.
In today's episode, Simon Harvey and Daniel Kleber discuss how to tell your story using email. We'll go beyond headlines and open rates and see how to create content that people want to read and will remember.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
To communicate clearly what you do - download our Storytelling Pitch Template. It will show you how to use the talking points you’ve written to create the perfect elevator pitch.
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
41. A guide for Startups. How do I explain what I do in Ads?
31 mai 2024
00:27:20
When you’re just starting your business or launching a new product or service, it can be challenging to get in front of the right audience. Advertising has long been one of the best ways to quickly and efficiently get a message out to a targeted audience.
But when you’re paying for every view, how do you ensure each impression counts? How do you make people stop, take notice and act?
In this series, we’ve been exploring how to explain what you do clearly and inspiringly. Today, we'll apply that conversation to ads and look at how to engage the right people with Google search ads.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
To communicate clearly what you do - download our Storytelling Pitch Template. It will show you how to use the talking points you’ve written to create the perfect elevator pitch.
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
40. A guide for Startups. How do I explain what I do on my website?
17 mai 2024
00:22:40
The first place anyone goes when they want to know more about your business is your website. They want to know how you help them and what you do.
With the average attention span of most visitors lasting only a few seconds, many people leave confused or unsure what problem you solve. That’s valuable opportunities lost, and advertising spend wasted.
In today’s episode, we will explain my formula that lets visitors quickly understand what you do and inspires them to interact with you.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
To communicate clearly what you do - download our Storytelling Pitch Template. It will show you how to use the talking points you’ve written to create the perfect elevator pitch.
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
39. A guide for Startups. How do I explain what I do on social media?
03 mai 2024
00:27:28
Social is everywhere and it’s become one of the most effective ways to meet people and create a community. As a small business owner, what’s the most important thing to do that will build your audience and connect with them?
In our episode this week, we look at how to use your story to communicate with followers on social and how to keep your audience active and engaged.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
To communicate clearly what you do - download our Storytelling Pitch Template. It will show you how to use the talking points you’ve written to create the perfect elevator pitch.
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
38. A guide for Startups. How do I explain what I do to prospects?
19 avr. 2024
00:22:20
As a salesperson or small business leader, the one thing that you need to do more than anything else is to explain what you do; at tradeshows, in meetings, or even at the bar. The problem is when your explanation isn’t clear, people get confused about how you help, and they tune out.
This is something that can be easily fixed if you know how to communicate and how to explain in a way that makes people want to listen. In today’s episode, I’m going to teach you a formula that you can follow that will give you the perfect way to pitch to people at your next trade show.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
To communicate clearly what you do - download our Storytelling Pitch Template. It will show you how to use the talking points you’ve written to create the perfect elevator pitch.
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
1. Storytelling - the approach that makes your sales and marketing work
10 avr. 2024
00:28:32
We all get frustrated with prospects and customers not understanding the value of our products and services, we all been there. Every business needs to make money to stay in business, but without a clear message, customers will walk away.
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
In this episode, Simon Harvey and Daniel Kleber are joined by Alister Grigg, CEO of Fastman, to discuss the power of storytelling in marketing. He shares his success story of using storytelling to revolutionise their approach to communication. With our Authentic Marketing approach, we show you how to create clarity within your sales and marketing efforts. Using a storytelling approach, you can communicate your message effectively and engage your customers on a deeper level.
Listen in now to learn how to transform your sales and marketing efforts to help you create marketing that resonates with your audience and drives results.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
demodia.com/brandscript-worksheet
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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia
37. Building sales pipeline with HubSpot. How to progress your deals?
04 avr. 2024
00:28:05
You’ve got no idea who to call next, which deals are at what stage, or most importantly how much work and revenue you should expect in the future. It’s completely overwhelming. But it doesn’t have to be.
Today we’re going to move toward the bottom of the sales funnel and focus on deals and how to manage the closing stages of the sales process. The most important thing about deals is that they not only help you to track where you are in each sales conversation, but they also enable you to see what revenue can expect over the coming months.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
36. Building sales pipeline with HubSpot. How to do your lead scoring?
22 mars 2024
00:25:16
What to do when you no longer have the time to research and call each of your leads? How do you know which contacts are most likely to bring you value and which are the ones that still need a little more time and nurture?
That’s where lead scoring comes into play. Lead scoring is the process that CRMs and marketing platforms such as HubSpot use to rank leads within your database. With scoring in place, you can quickly see which contacts match your ideal customer profile and which of those have shown a genuine interest in what you do. In today’s episode, I’m going to look at how lead scoring works and we learn how to create a scoring programme for your business.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
35. Building sales pipeline with HubSpot. How to manage early prospect conversations?
07 mars 2024
00:25:23
Life is never simple in sales. First, you struggle to connect with the right people. Then, when your leads start rolling in the challenge becomes more of a memory game. As your leads mount, it quickly becomes overwhelming.
But if you’re managing your contacts using a CRM like HubSpot, it doesn’t have to be. In today’s episode, we look at how to add structure to the sales process and how to create a pipeline for managing your leads.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
34. Using HubSpot to create emails that work. Email newsletter - the authentic way to be heard
21 févr. 2024
00:23:27
In a world where we receive so many emails, many feel like newsletters have passed their prime. And maybe they are right.. Or are they?
In today’s episode, we’re going to look at the craft of writing a great email newsletter. Something that your subscribers will want to read. We'll show how to turn this often wasted opportunity into something that will excite your contacts and get them clamouring for more.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
33. Using HubSpot to create emails that work. Difference between Workflows, Sequences and Personal sales emails
09 févr. 2024
00:25:08
In order to make sales, you need to stay top of mind. And doing so means staying in touch with the leads you’re working and the customers you already have. All those repetitive follow-ups take time, and when you’re already busy, it’s tedious. That’s where automation comes into play.
In today’s episode, we look at how to use automated emails to move forward sales conversations and nurture customers, meaning you can stay top of mind without the grind.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
32. Using HubSpot to create emails that work. Where to start your Email Campaigns with HubSpot
26 janv. 2024
00:23:06
It's no secret that our inboxes are battlegrounds, where hundreds of emails compete for our attention every day. When you’re relying on email to grow your business, though, the question is, how do you make your email stand out?
In today’s episode, we’re going to take a closer look at the storytelling in emails. It is not just about weaving a narrative; it's about creating a connection with your audience. The goal is to turn your emails from promotions and announcements into stories that resonate, engage, and compel your readers to act.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
31. How to use HubSpot Contact Lists to identify your prospects and tailor your story to their needs
12 janv. 2024
00:31:48
If you work in B2B, startups, or are in the process of launching a business, Personas and Contact Lists are the starting point for crafting and identifying the heroes in your personalised brand stories. So we thought, what better opportunity than this to coach you through this process?
In today’s episode, we’re going to take a closer look at the heroes within your stories and discover how to find the right people in the room. We talk about personas within your contact database and see how to use them to identify which hero to invite into which story.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
30. Storytelling special - make your sales and marketing work
27 déc. 2023
00:22:50
So many startup founders and small business owners have problems connecting with their audience. For most of us, when we start a business, marketing isn’t our main career. That’s why story is so powerful. It gives a simple method to clearly convey the way in which we solve a problem for our customers.
In our 30th special edition episode, Simon Harvey is joined by Alister Grigg, CEO of Fastman, to discuss the power of storytelling in marketing. He shares his success story of using storytelling to revolutionise their approach to communication.
Listen in now to learn how to transform your sales and marketing efforts to help you create marketing that resonates with your audience and drives results.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
29. How to use HubSpot to simplify sales and marketing for your small business
14 déc. 2023
00:20:58
How much time and money do you waste each day just doing sales and marketing "stuff"? When everything takes so much effort to do, and you do not know whether or not it's working, many small business leaders just give up.
But there is a simple technical solution to reach your ideal customer that doesn't cost as much as you might think. Today Simon Harvey and Daniel Kleber are going to look at one of the tools that you can use to implement that. HubSpot is one of the modern customer engagement tools that you can use to simplify your sales and marketing and track its success. And it does way more than you think.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
28. Grow your business quickly and efficiently with the Authentic Engagement plan
07 déc. 2023
00:15:45
We all have challenges from startups and small businesses to leading enterprises, particularly the shift from being a specialist in a specific field to managing various disciplines within the company. This leads us to look for quick and efficient strategies, especially in sales and marketing, where time and resources are limited.
In today’s episode, Simon Harvey and outlines the Authentic Engagement plan and six simple steps to implement in your businesses. He will explore the ways in which incorporating storytelling elements can enhance connections with prospects and customers, ultimately fostering business growth.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
27. Improve your website conversion rates with the power of personalisation
08 nov. 2023
00:24:40
We all experienced the problem of having an awesome website that's like a work of art, but here's the problem – it's not exactly performing when it comes to converting visitors into die-hard fans. That leaves us frustrated and overwhelmed.
In today’s episode, Simon Harvey is talking with a web developer Levin Gubler about using personalisation to help clients improve the conversion rates on their website. They will discuss how to make your website a magnet, pulling in the exact people you're meant to serve and exactly how to achieve that.
Let’s dive in.
To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
26. Web analytics tools: Tracking and metrics for effective storytelling website
25 oct. 2023
00:15:42
Ever found yourself lost in the wild maze of website stats? Not sure what's hitting the mark and what's missing it? We've all been there. It's like stumbling through a foggy forest without a compass. You're just guessing what's hitting the mark and what's falling flat.
But what if I told you there's a secret weapon to cut through the confusion? Your backstage pass to understanding what's working on your website are tracking and metrics. They're not just random digits. They're the breadcrumbs leading you to the heart of your audience. When you crack the code of website tracking and metrics, you're not just crunching data – you're creating the stories that hit home.
In this episode, Simon Harvey and Daniel Kleber are not just talking metrics; they’re exploring the narratives hidden within your data. Let's venture into the realm where analytics meets intuition, uncovering trends that are goldmines of insight into your audience’s behaviour and desires.
Let’s dive in.
To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
25. Designing for all: The importance of website accessibility
19 oct. 2023
00:28:27
Are you sure your website is there when it comes to accessibility? Because if it's not built with accessibility in mind, it's like throwing a party where not everyone can join in on the fun. Some folks might have different physical or thinking abilities, and your site should be accessible for them too.
By throwing open the doors of accessibility, you're putting out a welcome mat for everyone, including those with disabilities. And guess what? You are awarded with increased SEO, because search engines rank websites that roll out the red carpet for everyone.
In this episode, Simon Harvey and Daniel Kleber are joined by Dylan Barrell from Deque, to help you learn how to make your website accessible and open for all. It's time to give your website a serious makeover and make it a place where everyone feels welcome.
To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
24. Unlocking organic traffic: Storytelling, SEO, and content that ranks
28 sept. 2023
00:18:39
Whether you're a small business owner or a content creator, attracting organic traffic is crucial for the success of your online presence. It's not just about having great content; it's about telling a compelling story, that is optimised for search engines, and valuable to readers.
In this episode, Simon Harvey and Daniel Kleber, will delve into the world of SEO exploring how content, technology and story work together to captivate your audience, improve your search engine rankings, and ultimately drive more organic traffic to your website.
To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
23. Attracting visitors: A guide to launching and promoting your website
21 sept. 2023
00:14:54
So, picture this – you've got this awesome website you've poured your heart and soul into, but there's just one little problem: no one's showing up to the party! I mean, what gives, right? You're not exactly the star of Google's search results either. It's like your website is throwing a party, but it's happening in the middle of the desert, and no one's getting the memo.
In this episode, Simon Harvey and Daniel Kleber, will talk about using the power of storytelling to light up the path to your website and make it the ultimate lead-generating machine.
To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
When you’ve created a great landing page, you expect it to generate leads, but so often, that’s not the case. Good-looking landing pages are like good-looking people; they attract visitors and create conversation, but the problem is that if there’s no value or depth to that conversation interest quickly dries up, and everyone goes their own way.
In this episode, Simon continues his interview with our special guest George Nemtzov. Together, they dissect the elements of a killer landing page and look at what makes pages that really convert. Get ready to transform your landing pages from sorry-looking poster pages to lead-generating machines.
To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
21. Delivering value: Crafting lead capture offers that resonate
10 août 2023
00:26:25
Ever wondered how to get folks flocking to your site? You know, when it seems like tumbleweeds are blowing across your web page? Well, get ready for a game-changer – your site’s about to become a lead-generating machine with killer landing pages and irresistible offers.
You see, it's all about dishing out the good stuff. No more crickets on your site. We're talking juicy, can't-resist offers that have your audience practically begging for more. And guess what? Your website isn't just a pretty face anymore – it's a lead-converting wizard. Say goodbye to those lonely web days and hello to a flood of eager leads, all thanks to some seriously smart strategies.
How, you ask?
In this exciting episode, we've got Simon Harvey and Daniel Kleber, along with our special guest George Nemtzov. Together, they're spilling the beans on how to whip up a recipe for success. Get ready to transform your website from a lonely island to a thriving lead-generating oasis.
To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
20. Multimedia on your website: Enhancing storytelling and impact on SEO
03 août 2023
00:17:56
You know, when it comes to your website, multimedia is like the secret sauce that adds that extra punch to your storytelling game and boosts your SEO impact. It's all about finding the perfect multimedia type and giving it the right optimisation to create an amazing website experience that'll stick with your audience long after they've left.
So, what's the deal with multimedia, you ask? Well, it's those eye-catching videos, stunning images, engaging infographics, and even those snazzy audio clips that work together to captivate your visitors. It's like giving them a front-row seat to your brand story, and trust me, people love that!
In today’s episode Simon Harvey and Daniel Kleber will discuss the kicker - just having multimedia won't cut it. You gotta optimise it for the best results. That means fast-loading videos, SEO-friendly image descriptions, and accessibility for all. When you nail it, your audience will be hooked, and search engines will take notice, boosting your online presence.
So, let's get cracking on that multimedia magic, and watch your website become the talk of the town!
To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
19. Captivating audiences: Crafting compelling website content through storytelling
27 juil. 2023
00:18:29
Ever wondered how to hook your audience and keep them engaged? Well, the secret lies in storytelling. Yep, you heard it right! By weaving a compelling story, you can create content that works wonders at every stage of your buyers' journey.
When you use the power of storytelling, you can create different types of content that work like a charm at various stages of the buyers' journey. Whether it's the "Once upon a time" intro for brand awareness or the thrilling plot twists for the consideration stage content, storytelling has got your back.
In today’s episode, Simon Harvey and Daniel Kleber will dive into the art of captivating audiences with compelling website content through the magic of storytelling. You know, it's like sprinkling fairy dust on your words and making them come alive!
Let’s hear all about it.
To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
18. Building a business website: Choosing the right CMS
20 juil. 2023
00:17:20
Alright, let's dive into the exciting world of building a business website! Today, we're going to talk about a crucial aspect: choosing the right Content Management System (CMS). Trust me, this decision can make all the difference. You don't just want a website that looks good, but one that performs like a rock star while giving you the reins to control it.
Think of it this way: the CMS is the engine that powers your website. It's the brains behind the beauty. With the right CMS, you can effortlessly create, edit, and manage your website's content. Want to add a new page? Easy-peasy. Need to update your products or services? Piece of cake. And the best part? You don't have to be a coding whiz to do it.
In today’s episode Simon Harvey and Daniel Kleber will show you how a great CMS can be a game-changer for your online presence. It's like having a secret weapon that empowers you to build a website that not only wows your audience but also puts you in control.
So, how do you choose the perfect CMS for your business? Let's get cracking and find out!
To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
17. Designing for impact: Exploring website styles and wireframes
13 juil. 2023
00:32:35
Let's dive into the world of impactful website design. You've got a visually stunning website, but there's just one hitch—it's not converting as you'd hoped. In our episode today, we have a solution that might just do the trick. Enter the realm of storytelling websites.
Here's the deal: a well-designed website is crucial, but what truly sets a site apart is the power of storytelling. It's all about crafting a narrative that captivates your audience, making them feel connected and engaged. And that's exactly what a Storytelling website does.
In today’s episode Simon Harvey and Daniel Kleber are joined by Austeja Dennehy, a web designer who will show you how you can become a digital storyteller, weaving together words, visuals, and user experience to create a captivating journey. With carefully crafted wireframes and a dash of artistic flair, Storytelling websites have the ability to turn casual visitors into loyal customers.
To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Alright, folks, let's dive into the exciting world of AI and its incredible applications in the realm of sales and analytics. Today, Simon Harvey and Daniel Kleber are going to spill the beans on all the fantastic things you can do with AI to supercharge your sales efforts. Get ready to be blown away!
Picture this: with the power of AI on your side, you can revolutionise the way you approach sales. It's like having a trusty sidekick that crunches data, uncovers patterns, and provides valuable insights to help you make smarter decisions. No more shooting in the dark!
So, my friends, if you're ready to take your sales efforts to the next level, it's time to harness the power of AI. Trust me, once you give it a go, you'll wonder how you ever survived without it. So buckle up and get ready for a wild ride into the future of sales and analytics!
To help you create quality content using AI, download the free creating copy with ChatGPT guide, which includes our best tips and prompts we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
15. How to use ChatGPT to create content for your marketing
22 juin 2023
00:15:40
Ever found yourself in a sticky situation, desperately needing to create engaging marketing content but unsure where to start? Let's talk about how you can harness ChatGPT to save the day! It's like having your own marketing assistant on standby.
But hold on a minute, don't think you can just sit back and let ChatGPT do all the work. While it's undeniably powerful, the skills of an expert marketer are still vital. You see, ChatGPT can provide the foundation, but it takes a human touch to truly elevate your marketing game.
In this podcast, Simon Harvey and Daniel Kleber will talk about how using storytelling, you can infuse personality, tailor the message for specific audiences, and adapt to the ever-changing marketing landscape. ChatGPT may be a genius with words, but it can't replace the expertise and intuition of a seasoned marketer.
So let's dive into the world of a perfect blend of AI and human expertise!
To help you create quality content using AI, download the free creating copy with ChatGPT guide, which includes our best tips and prompts we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
14. AI in sales and marketing: Finding the perfect balance between technology and human touch
15 juin 2023
00:19:30
Are you a bit sceptical about using AI in your sales and marketing strategies? The radical shift in the workplace happening at the moment that some are saying is the next industrial revolution. Others are scared or concerned. Real Artificial Intelligence has arrived and it’s taking the world of content production by storm.
While AI can work wonders, it's crucial to strike a balance between technology and human interaction. Sure, AI can automate repetitive tasks, analyse customer data, and optimise your marketing campaigns, but nothing can replace genuine human connection.
In this podcast, Simon Harvey and Daniel Kleber will dive deep into the world of AI in sales and marketing. We'll explore the impact that AI is having on the sales and marketing industry, how it can be used to save time now, and where it still has it’s pitfalls.
So let's find the perfect harmony between cutting-edge technology and the age-old art of human interaction.
To help you create quality content using AI, download the free creating copy with ChatGPT guide, which includes our best tips and prompts we discuss in our episodes, here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
13. Product Demo Library. Finding the right demo when you need it
08 juin 2023
00:16:25
We often find ourselves faced with a multitude of demos and struggle to locate the appropriate one when we require it. Whether we work in a company that offers software suites or physical product catalogues, we've all experienced that sense of being lost and overwhelmed when trying to find the perfect demo at the right moment. It's similar to searching for a needle in a haystack.
However, imagine if there was a simple method to bring order to this chaos. A way to effortlessly discover the ideal demo precisely when you need it. That's what we'll be discussing in today's episode.
In this episode, Simon Harvey and Daniel Kleber are once again, joined by Neil Wilson. Together, they will explore how a well-organised library has enabled him to effectively manage and share over 600 solution demonstrations.
To simplify your demo creation process, download the free demo script canvas. By using our template canvas, you can create a memorable and effective experience that will leave a lasting impression on your audience. You can find it here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
12. Bottom of the funnel demo - Creating solution focused product demos
01 juin 2023
00:20:50
You've developed a remarkable product that has captured your customers' interest. They have gone through your marketing materials and watched your videos, but they are still uncertain. They need more. They crave to witness it in action, touch it, and experience its capabilities firsthand before committing.
This is where the bottom of the funnel or decision demo plays a vital role. Generic videos or screen recordings are no longer sufficient. It is time to offer an immersive, personalised experience that ignites their determination to take action.
In this episode, Simon Harvey and Daniel Kleber delve into the methods to unlock the full potential of solution demos. Long-time demo guru Neil Wilson joins them, and together, they unveil the secrets behind crafting demos that transform your prospects into devoted customers.
To simplify your demo creation process, download the free demo script canvas. By using our template canvas, you can create a memorable and effective experience that will leave a lasting impression on your audience. You can find it here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
11. Top of the funnel demo - How to create education stage demo videos
25 mai 2023
00:21:23
At the top of the funnel, your prospects are looking for a solution to a problem, but the trouble is that most of them are stil trying to educate themselves. They don’t yet have a clear understanding of how to define their problem or what sort of solution they might need.
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
In this episode, Simon Harvey and Daniel Kleber are joined by Yuriy Polyashko the CEO of Darvideo. We’ll hear how even the most complex ideas can be transformed into short and compelling videos. He shares his shares his thoughts on how to explore the power of animated videos to create awareness and educate your prospects in the early stages of the sales funnel.
Listen in now to learn how short demo videos showing solution to prospects problem help engage with customer and earn their interest and trust.
To simplify your demo creation process, download the free demo script canvas. By using our template canvas, you can create a memorable and effective experience that will leave a lasting impression on your audience. You can find it here (or copy and paste the link below):
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review