The Attention Shift

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https://dizplai.com/podcasts/
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https://dizplai.com/our-thinking/dizplais-view-media-sports-industry-news-pt-6/
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https://sportspundit.substack.com/
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https://www.linkedin.com/in/andrew-marston/
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Creators and The Club World Cup

Season 1 · Episode 1

Thursday, July 10, 2025 • Duration 32:21

DAZN’s $1B play for the FIFA Club World Cup isn’t just about broadcast rights—it’s about creators. With 100 digital stars tapped into a combined audience of 32 million, DAZN is betting big on creator-led content to drive engagement. Think docuseries like Through Ball and Chasing the Trophy, a creator house in Miami, and a global push that spans the U.S. to Spain.

But here’s the tension: are rights holders genuinely evolving, or just outsourcing their youth strategy to influencers? Is this the future of fandom, or a shortcut that risks missing the point?

In this episode of The Attention Shift, we get into it—how creators are reshaping the game, why legacy sports media is struggling to talk to Gen Z, and what success (or failure) really looks like when the creator economy meets billion-dollar sport.

This is The Attention Shift powered by Dizplai.

Hosted on Acast. See acast.com/privacy for more information.

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Welcome To The Attention Shift

Thursday, July 10, 2025 • Duration 05:25

Don’t fit the format. Fix it.

The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom.

No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.

This is The Attention Shift powered by Dizplai.

Hosted on Acast. See acast.com/privacy for more information.

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The Five Forces Reshaping Fandom

Season 1 · Episode 2

Wednesday, July 23, 2025 • Duration 33:02

In this episode Jo, Ed and Lee break down PMG's five forces and how it's changing fandom.

The trio will take on questions like "How is Baller League connecting with Gen Z as traditional sports struggle?" while digging into whether sports can adapt or if it'll take a complete new rule book to engage new age fans.

With Gen Z more loyal to individual creators and athletes than they are to actual teams, creators becoming the new broadcast networks, and athletes turning into media brands. Can sports handle this shift?

Hosted on Acast. See acast.com/privacy for more information.

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Is Women's Sport in CRISIS?

Season 1 · Episode 3

Wednesday, August 6, 2025 • Duration 32:23

In this episode Lee, Jo and Ed break down the women's sports attendance paradox and what it means for long-term sustainability. The trio tackle questions like "Why are stadiums half-empty despite record TV numbers?" while exploring WSL's 10% attendance drop, Sky Sports' £60m expansion plans, and whether women's sports need their own identity separate from men's teams. With 76% of fans staying casual viewers and YouTube tripling WSL viewership, can the industry turn digital engagement into stadium sellouts?

Hosted on Acast. See acast.com/privacy for more information.

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The Sports Rights Hunger Games

Season 1 · Episode 4

Wednesday, August 20, 2025 • Duration 34:25

In this episode of The Attention Shift, Ed, Jo, and Lee dissect the sports rights divide between mega-deal winners and DTC gamblers. We've seen the NFL break from the norm and strike a revolutionary equity deal with ESPN, at the same time as Ligue 1 pursues a risky streaming pivot after falling out with DAZN. The team dig into why premium properties still command billions while mid-tier leagues struggle with traditional deals. As control of distribution becomes as valuable as the rights themselves, can struggling leagues survive by owning their platforms? Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

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CazéTV's World Cup Coup

Season 1 · Episode 5

Wednesday, September 3, 2025 • Duration 32:44

In this episode of The Attention Shift, Ed, Jo, and Lee dissect CazéTV's stunning World Cup coup that sent shockwaves through sports media. A digital-first disruptor just outmanoeuvred broadcasting giants to secure FIFA's crown jewel in Brazil, streaming free on YouTube and smashing records with 6.15 million concurrent viewers. The team explores how ad-supported streaming could revolutionise sports monetisation and the heated debate: Is free access democratizing sports, or are we just trading cash payments for data and attention? Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

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Who OWNS The Modern Sports Fan?

Season 1 · Episode 8

Wednesday, October 15, 2025 • Duration 37:25

In this episode of The Attention Shift, hosts Lee Rabourne, Ed Abis, and Jo Redfern dive deep into the multi-billion-dollar question that is defining the future of sports: Who owns the modern sports fan's data?

As 70% of sports organisations report fan data as their #1 growth driver, the scramble is on. But why are clubs and leagues only playing catch-up now, and are they trying to genuinely improve the fan experience, or is it "another opportunity to screw them?" Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

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The Great Sports Shake-Up: Netflix's Big Play, The Billion-Dollar Battle For Sports Rights & YouTube's Role In Shaping The Future Of Fandom!

Season 1 · Episode 7

Wednesday, October 1, 2025 • Duration 27:48

In this episode of The Attention Shift, Lee, Ed, & Jo dive into the seismic changes reshaping the sports media business. From Netflix’s record-breaking NFL Christmas Day games and storytelling focus to DAZN’s global ambitions and YouTube’s growing dominance, the battle for attention in sports is heating up. We explore how storytelling-driven formats like Drive to Survive are fueling fan engagement, how fragmentation is reshaping the viewing experience, and what it all means for audience participation in the streaming era. Is this a golden age of choice for fans—or just a frustrating mess of platforms fighting for attention? Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

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How Athlete-Owned Media is Changing the Game

Season 1 · Episode 6

Wednesday, September 17, 2025 • Duration 33:39

Networks aren’t bringing the eyes and attention to athletes.

On this episode of The Attention Shift, join Ed, Jo, and Lee as they discuss how superstars are building direct relationships with their audience and blowing traditional media models out of the water when it comes to engagement.

So if networks aren’t bringing the eyes and attention, what are they bringing to the table for athletes? Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

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Is Football Selling Its SOUL?

Season 1 · Episode 10

Wednesday, October 29, 2025 • Duration 33:09

Is the price of global success worth the soul of the beautiful game? On this episode, Lee, Jo & Ed debate if football clubs are sacrificing their local fan loyalty for global commercial riches. The real challenge? Fan engagement, and how to unite, balance maintaining a relationship with loyal, local supporters while maximising commercial opportunities with massive international audiences in a digital world. Listen and join the chaotic discussion. Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

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The Attention Shift – Details, episodes & analysis

Podcast details

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The Attention Shift – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other37

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RSS feed quality and score

Publication history

Latest published episodes

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Related Shows Based on Content Similarities

Other37

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Apple Podcasts

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