The Attention Shift – Details, episodes & analysis

DAZN’s $1B play for the FIFA Club World Cup isn’t just about broadcast rights—it’s about creators. With 100 digital stars tapped into a combined audience of 32 million, DAZN is betting big on creator-led content to drive engagement. Think docuseries like Through Ball and Chasing the Trophy, a creator house in Miami, and a global push that spans the U.S. to Spain.

But here’s the tension: are rights holders genuinely evolving, or just outsourcing their youth strategy to influencers? Is this the future of fandom, or a shortcut that risks missing the point?

In this episode of The Attention Shift, we get into it—how creators are reshaping the game, why legacy sports media is struggling to talk to Gen Z, and what success (or failure) really looks like when the creator economy meets billion-dollar sport.

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Don’t fit the format. Fix it.

The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom.

No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.

This is The Attention Shift powered by Dizplai.

Hosted on Acast. See acast.com/privacy for more information.

In this episode Jo, Ed and Lee break down PMG's five forces and how it's changing fandom.

The trio will take on questions like "How is Baller League connecting with Gen Z as traditional sports struggle?" while digging into whether sports can adapt or if it'll take a complete new rule book to engage new age fans.

With Gen Z more loyal to individual creators and athletes than they are to actual teams, creators becoming the new broadcast networks, and athletes turning into media brands. Can sports handle this shift?

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Attention Shift, hosts Lee Rabourne, Ed Abis, and Jo Redfern dive deep into the multi-billion-dollar question that is defining the future of sports: Who owns the modern sports fan's data?

As 70% of sports organisations report fan data as their #1 growth driver, the scramble is on. But why are clubs and leagues only playing catch-up now, and are they trying to genuinely improve the fan experience, or is it "another opportunity to screw them?" Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Networks aren’t bringing the eyes and attention to athletes.

On this episode of The Attention Shift, join Ed, Jo, and Lee as they discuss how superstars are building direct relationships with their audience and blowing traditional media models out of the water when it comes to engagement.

So if networks aren’t bringing the eyes and attention, what are they bringing to the table for athletes? Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.