The Art of the Brand – Details, episodes & analysis

In this weeks episode we sit down with Marketing & Messaging legend, Bill Schley, where he breaks down his best selling novel and concept "The Micro-Script Rules.” This is one of Camille’s favourite and transformational branding books. Bill’s concept on Microscripts will change the way you think about messaging and positioning. We buy through microscripts, not taglines. Learn from the master himself in this mini masterclass.

Your content sucks and it may not be entirely your fault. To win on social media as a business you must tailor your strategy to match why we go online. The less focused you are on sales, the more you will sell. Its crazy but real.

Guest 03: @OrenMeetsWorld

Camille Moore sits down with @OrenMeetsWorld, the internet's favourite creative director. This podcast is branding & marketing gold, breaking down the 411 on upcoming trends and strategies you can implement into your brand to stand out and win. These two move fast and cover a lot of ground— from fashion, food, sports, and more, so find clear direction for your brand in this episode.

In this episode, Camille Moore interviews Lily Eve, an upcycling luxury brand that’s going viral online. Tune in to learn how Lily has grown a luxury brand now sold in the most prestigious department stores through an IPhone, simple marketing and a great product. There is so much for any small business owner or entrepreneur to learn from this episode!

Join Camille Moore and world-renowned artist Anthony Ricciardi on this Art of the Brand podcast. Anthony is an artist who is breaking barriers with his approach to marketing himself and his art digitally. This is a podcast for all entrepreneurs, as there is so much to learn from Anthony’s story of following your dreams and putting yourself out there.

Anthony Ricciardi is a renowned multi-disciplinary artist from Toronto, Canada that has travelled internationally showcasing his artwork and murals. His collections have been showcased globally in major cities such as New York, Los Angeles, Dubai, Miami, Sydney, Manchester, Puerto Rico, Antigua, Montreal and Sao Paolo. He has curated large scale artwork and clothing for notable celebrities and has collaborated with major brands such as Disney, Adidas, Coors Light and L’Oreal.
Anthony is more than just an artist and his story, isn’t your typical. He went to Alabama State University on a baseball scholarship and spent five years working as an analyst for an investment fund but decided to leave the comfort and clout of corporate finance to pursue his true passion; art.

Why your personal brand is more important than you think.

In this episode, Camille Moore and Phillip Millar dive deep into the importance and value of a personal brand. Most businesses are spending to stand out but are missing this critical element that will help them stand out and win for less. Learn all about the unintended benefits of having a personal brand from the top industry experts and be prepared to leave with a ton of values and core takeaways.

In today’s episode, Camille Moore and Phillip Millar dig into target market personas and why they are dead. Learn about the power of shared values and how to make your marketing more effective by widening your net.

The importance of strategy. On today’s episode, Camille Moore and Phillip Millar extinguish the marketing dumpster fire that often occurs because businesses skip over strategy. Good marketing is tactical execution and can only be executed when a proper strategy is in place. Beware of agencies that sell you prepackaged solutions that you don’t need. Learn about red flags and how to create strategic safe spaces that will save you cash.

In today's episode, Camille and Phillip explore how businesses can effectively navigate the complex world of digital marketing and how to take risks to stand out. When Businesses are making marketing decisions, they are faced with a myriad of challenges: following the trends, deciding whether to stick with what worked in the past or boldly go where no one has gone before, and balancing the risks of failure and growth. Fear is the mind-killer, and the fear of taking risks is holding companies back. Learn how to make informed decisions and to best captain your ship to avoid the field of distractions and the naysayers that want you to blend in. It can be challenging to stay focused on your goals and thought process. However, by developing the necessary skill sets and creating a strategic plan, you can improve your decision-making abilities and increase your chances of success. Let's explore this process in more detail to gain valuable insights.

Branding Critical Error #3 - False Attribution Theory, a common pitfall in brand management where incorrect reasons are assigned for a brand's success or failure.

Camille and Phillip discuss Brand rejuvenation and how tough it is to fix a brand using the same people who broke it in the first place. Bad data, self-serving advisors, sunk cost theory, and CEOs being too busy can lead to a brand off course. We discuss how to bring your brand back and how to overcome the obstacles holding your business back.