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Explore every episode of the podcast The Art of Selling Online Courses

Dive into the complete episode list for The Art of Selling Online Courses. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
150 How We Built an Online Community of 1,200 Entrepreneurs | Matt Gartland27 Aug 202400:35:10

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Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide

Ever thought about what it really takes to build a successful online community that stays active and engaged?

In this episode, we’re diving into the strategies that powered SPI Media’s evolution from selling courses to creating a vibrant community of over 1,200 entrepreneurs.

Join us as Matt Gartland, CEO of SPI Media, shares the inside scoop on how they shifted from traditional course sales to a community-driven approach that keeps members involved and coming back. You’ll discover actionable strategies that you can apply to your own online business, including the essential tools and platforms for building a successful community in 2024.

We’ll also break down the importance of personalized marketing, cohort-based courses, and how to ensure your members stick around for the long haul.

This episode is packed with practical tips for anyone looking to boost their online course sales through the power of community-driven learning.

Whether you’re just getting started or looking to step up your game, this video will give you the insights you need to elevate your online business.

Don’t miss out watch now and transform your online course business!

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

Get access to a treasure trove of advice, events, learning, and more: https://www.smartpassiveincome.com/

149 Brennan Dunn’s Tips for Launching a Course in 202419 Aug 202401:00:47

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Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide

Ever wondered how to successfully launch an online course? 

Curious about how top creators grow their email lists and market their courses effectively? 

In this interview with Brennan Dunn, an experienced online course creator and the founder of Right Message, we talk about the secrets to his successful launches. 

Brennan talks about his journey from making his first course to building a powerful tool that helps personalize marketing. We also dive into practical strategies for growing your email list, including a simple guide that helped one client go from 60 to 2,700 leads per month! 

Brennan shares his tips on how to market your courses effectively, the power of personalization, and why live workshops can make a big difference. 

Whether you're new to online courses or looking to improve your strategy, this video is full of easy-to-follow advice that can help you grow your online course business. 

140 Best Selling Survival Expert Builds Survival Course - with Jason Knight13 Jun 202400:40:30

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Welcome to "The Art of Selling Online Courses" podcast! Today, we have a special guest, Jason Knight, who is the director, co-founder, and an instructor at Alderleaf Wilderness College.

With over 25 years of experience in teaching nature skills, Jason is an expert in wildlife tracking and wilderness survival. As a seasoned wildlife biologist and wilderness educator, he has collaborated with conservation organizations, government agencies, and the private sector. He is also the author of "The Essential Skills of Wilderness Survival."

Jason holds certifications as a Senior Tracker through CyberTracker Conservation International and has a Bachelor of Science in Wildlife Ecology & Environmental Education from The Evergreen State College, along with a Permaculture Design Certificate. His impressive career includes managing cougar studies for the Washington State Department of Fish & Wildlife, assisting with gray wolf research in Idaho, and working on numerous wildlife projects with Wetland Resources, Inc. He also served as a wilderness expert on the Discovery Channel's "Dual Survival."

Visit Jason's Website - https://www.wildernesscollege.com/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

50 Who Should And Shouldn't Use YouTube Ads - With Kyle Sulerud27 Jul 202200:16:26

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In this episode of ‘The Art of Selling Online Courses’, Kyle and I are talking about YouTube ads. We will cover the most important step first who should and who shouldn’t use YouTube ads.

If you are in the ‘Should’ group Kyle will share what you need to have in place first before setting up YouTube ads.

And for the ‘Should not’ group, we will cover Google and Facebook ads as well, where they fit in and which are the best to use for you.

Check out Kyle’s free Ad Formula cheat sheet: https://www.adleg.com/art
Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group

49 The Importance Of User Testing - With Quinn Zeda21 Jul 202200:29:39

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In this episode of ‘The Art of Selling Online Courses’, Quinn and I are talking about a simple process for optimising your sales funnel, how to understand what is wrong, and the common things that need fixing.

Quinn will explain to us where do people screw up on their site and why trust, communication and matched expectations are extremely important.

She will share the importance of user testing, how to choose a focus group for your funnels and all about customer interviews.

We will also discuss some common things that need fixing.

Learn more from Quinn here: https://www.conversioncrimes.com
Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group

48 The Philosophy Of Content Creation - With Andrew Ryder14 Jul 202200:29:14

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In this episode of ‘The Art of Selling Online Courses’, Andrew and I are talking about content creation. We will discuss what misconceptions most people have about it.

Andrew will share the overall philosophy you can use, the tactics of what to do, and answers to some doubts you might have.

We will also discuss the interesting notion that Issue = idea generation.

Learn more from Andrew here: https://www.andrewbryder.com
Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group

47 How To Get Started With Tech - With Anke Herrmann07 Jul 202200:24:29

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In this episode of ‘The Art of Selling Online Courses’, Anke and I are talking about tech for course creators. We will discuss what people's fears are when it comes to tech and how does that hold them back.

But don’t worry, Anke will share with us what the first steps are and how to get started with tech more easily. She will also point out where people usually get overwhelmed and what to do then.

Lastly we will discuss whether you should do it yourself or hire someone to implement the tech for you.

Get free copy of Anke’s ‘’Taming the tech monster’’ book here  https://www.tamingthetechmonster.com
Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group

46 How To Use Summits To Sell Courses - With Liam Austin30 Jun 202200:31:25

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In this episode of ‘The Art of Selling Online Courses’, Liam and I are talking about summits. Liam will explain to us why to use summits and what are the biggest 5 benefits of them. We will also find out how to use them to build authority and credibility in the niche. 

If you are wondering what summits have to do with online courses, don’t worry as we will cover how to use them for selling your course as well as how you can repurpose it and make it evergreen.

If you want to hear more about these topics, check out the new episode here.


45 The Power Of Storytelling - With Stephen Steers22 Jun 202200:27:20

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In this episode of ‘The Art of Selling Online Courses’, Stephen and I are talking about storytelling and why it is important for course creators.

Stephen will reveal more about his ‘’Superpower Storytelling’’ Framework. We will learn about 3 different kinds of audiences: Team, Marketing and prospects and what are 3 questions that you need to think through before you start writing your stories. 

While we’re on the topic of ‘3’ there are also three kinds of stories people should tell: Mission, Vision, Milestones.

And to top it all Stephen will share his secret AREA tool for writing better stories, faster.  

If you want to hear more about these topics, check out the new episode here.

44 Stay Out Of The Spam Folder - With Adrian Savage16 Jun 202200:36:03

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In this episode of ‘The Art of Selling Online Courses’, your host is our copywriter, Monica Badiu.
She and Adrian will talk about all things email marketing, most importantly, how to avoid spam folder. Adrian will also reveal his email SMART acronym and what it stands for.

If you want to find out how to improve open rates of your emails and what is the best frequency to send them at then this episode is a must. And if you are in search of tools to help you with your email strategy Adrian will explain Google’s postmaster tool and how to best utilise it.

And lastly they’ll cover maybe the most controversial topic in email marketing, getting rid of inactive subscribers and why getting ‘unsubscribed’ is not as bad as you might think.

If you want to hear more about these topics, check out the new episode here.

Visit https://www.emailsmart.com
Check out https://www.emailsmart.com/score/ to find out is your email list and asset or liability
Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group

43 Living Happier, Healthier And Wealthier - With Barry Shore09 Jun 202200:40:27

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In this episode of ‘The Art of Selling Online Courses’, we’ve prepared something a bit different. I am talking with ‘’Ambassador of JOY’’ Barry Shore and we will talk about tips and tricks of living happier, healthier and wealthier.

We will discuss the importance of delivering value to others with your business. Barry will reveal how to implement JOY in your business and why it is important for it. He will also share his three techniques for dealing with stress in business: breathing, gratitude and appreciating dog poop.

And true to ‘’Practice what you preach’’ Barry will tell us how he achieves to never have a bad day.

Visit www.barryshore.com/free for FREE Introductory Course: The JOY of LIVING: How to be Happier, Healthier, Wealthier.
Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group

42 Selling With Storytelling - With Anfernee Chansamooth03 Jun 202200:30:55

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In this episode of ‘The Art of Selling Online Courses’, Anf and I will talk about the importance of storytelling in sales. We will dive into the decision making process when buying something and discuss why social proof is an important part of that process.

We will explain where case studies fit into the funnel and what is the difference between them and testimonials.

Lastly Anf will share with us his framework for creating strong case studies so you can get the most out of them!

Visit http://simplecreativemarketing.com/ca...
Find out how much revenue your funnel could make you  https://www.courseprofitreport.com
Join The Advance Online Course Creators Facebook Group

41 Why YouTube Is The Best Organic Traffic Source - With Ricky Kesler25 May 202200:38:14

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In this episode of ‘The Art of Selling Online Courses’, Ricky and I will look at all the possibilities of online businesses. We will talk about the advantages of online courses over affiliate marketing.

If you are new to the world of online business you might be interested to find out why you should choose organic traffic versus ads at the beginning. 

Ricky will also reflect on why YouTube is the best organic traffic source, how to get your channer started and what size audience do you need to be successful. 

If you want to hear more about these topics, check out the new episode here.

139 How To Increase Your Course Price Without Upsetting Customers - With Monica Badiu07 Jun 202400:30:09

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Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach.

Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.

Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.

Today we'll be focusing specifically on how to increase your prices without alienating your audience.

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

40 Is Your Mindset Holding You Back - With Josip Belina and Monica Badiu18 May 202200:23:00

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‘’Average person working with us will have increased their revenue by 468% in the first four months’’. Sounds unbelievable, doesn’t it? That is why it is not something that you will hear us use in our marketing, but trust us, it is true. And there is no secret to how we do it. 

If you have been listening to us for a while you know we said time and time again: upsells, order bumps, email promotions, optimized top of the funnel and lead requisition source. And the most important ingredient: consistency. 

Join us as Monica and Josip share more of our results and some exciting news about changes in our model! They will also discuss the often overlooked aspect of every success: Mindset. 

If you want to hear it yourself, how are we so good at what we do, check out the new episode of ‘The Art Of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers’ now.

39 Do's And Don'ts Of Successful Youtube Ads – With Tom Breeze04 May 202200:55:49

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In this episode of ‘The Art of Selling Online Courses’, Tom and I are going to look at YouTube as an advertising platform. We will talk about who should and shouldn’t run YouTube ads and what different kinds of YouTube campaigns there are. 

Tom will walk us through the 5 A’s of a successful YouTube channel and how to grow it fast. And if you are interested in going deeper into the psychology of advertising  Tom will also share his insights on why it’s important to ‘sell’ identity with your course. 

If you want to hear more about these topics, check out the new episode.

38 What To Keep In Mind When Flipping Online Businesses – With Greg Elfrink21 Apr 202200:43:03

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In this episode of ‘The Art of Selling Online Courses’, Greg and I are talking about what asset flywheel strategy is and how to use it to become financially free.

We will also cover the potentials of selling and buying online businesses compared to continuously growing one. Greg will walk us through how the market and evaluations for online businesses have changed over years and what price range to expect if you decide to sell your course. 

If you want to hear more about these topics, check out the new episode


37 How To Stand Out In Google Search Results - With Gert Mellak06 Apr 202200:49:28

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In this episode of ‘The Art of Selling Online Courses’, Gert and I are talking about why SEO should be one of the pillars for driving traffic to your course, how Google chooses top ranking results for every search and what drives customers to click on one link from many of those results.

Gert will also reveal what his ‘ERICA’ framework stands for, as he walks you through all the most important steps in achieving the best possible SEO.

If you want to hear more about these topics, check out the new episode.

Visit SEOLeverage.com
https://seoleverage.com/

Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator

36 Everything you need to know about turning your course into a bestselling book - With Alinka Rutkowska23 Mar 202200:34:19

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In this episode of ‘The Art of Selling Online Courses’, Alinka and I are talking about the advantages of turning your course into a book. We’ll cover all the most important questions from ’Why?’ and ’How?’, to the best tactics to promote it. We’ll also discuss recommended sizes, word and page counts. There are 3 main ways to publish a book and Alinka will walk you through the pros and cons of all three.

But it doesn’t stop there. What to do with the book once it’s out and what is the secret to becoming a bestselling author are questions we’ll answer in this episode as well. In addition, we’ll walk you through Amazon’s, USA Today and Wall Street Journal’s requirements and processes of selecting the bestselling authors.

Alinka will also share the process of how they help bring your book to life at Leaders Press.

If you want to hear more about these topics, check out the new episode here.

Check out this one minute quiz to find out which type of book is best for you
Visit Leaders Press
Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator

35 The Most Important Questions To Have Answered Before Creating Your Online Course - With Greg Hickman11 Mar 202200:31:57

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In this episode, Greg and I are talking about the best ways to package up your experience into an online course. Taking you from the very first step of choosing the right topic, we will uncover the tricks of how to choose the best one for your course.

Join us as Greg is sharing his untraditional approach to creating a course. After 10 years of experience in this field, he is helping you to figure out where to start, how to develop your course, choose your initial pricing and step up your sales game.

Check out Greg's YouTube channel
https://www.youtube.com/c/GregHickmanTV

Visit AltAgency
https://altagency.com/

Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator

34 4 Steps For Building a Perfect Online Course Offer - With Jordan Mederich23 Feb 202200:29:38

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Jordan Mederich, CEO of DropFunnels, has worked with thousands of entrepreneurs and online course creators. He realized that most of them have one thing in common that's holding them back - broken offers.

In this episode, Jordan shares his 4-step perfect offer formula, we talk about the difference between offering an online course vs group coaching, how to choose a platform for your courses and much more.

Visit DropFunnels
https://dropfunnels.com/

Take the DropFunnels Fast Start Training
https://dropfunnels.com/faststart

Join the Marketing Mastery Facebook group https://m.facebook.com/groups/dropfun...

Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator

33 One Thing Your Online Course Funnel Must Have - With Josip Belina and Monica Badiu09 Feb 202200:18:53

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The strategy for scaling an online course business that we have been implementing with our clients consists of 8 tactics. Those are 8 different things you can do to either:

  • increase the average transaction value, 
  • the number of transactions per customer, 
  • or the number of leads. 

But if we had to pick only one tactic that has brought the best results in the shortest amount of time, it would be an order bump.

That's why Monica and Josip are here to share everything you need to know before implementing this powerful thing in your online course funnel. So, if you are wondering how to create an order bump without producing new content, how much it should cost, and how to optimize it, check out the new episode now.

Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator



32 Overcoming a Business Growth Plateau - With Benjamin Pang26 Jan 202200:31:35

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Benjamin Pang was a Software Engineer in the financial industry for over 10 years, writing software for wall street traders, ventured into network marketing for over 6 years, and then found his passion in selling online, and changed career to be a Digital Marketer. He has worked for Tier 11, one of the best marketing agencies in the world, as a Media Buyer and Technical Marketer.

Now he’s one of the founders of Beach Boss Influencers (business coaching company), and LeadMagicX (lead management software).

  • Visit Beach Boss Influencers: https://go.beachbossinfluencers.com/formula
  • Find out how much revenue your funnel could make you: www.datadrivenmarketing.co/calculator
  • Join The Advance Online Course Creators Facebook Group: https://www.facebook.com/groups/advancedcoursecreators
31 How To Successfully Promote The Same Course Multiple Times - With Josip Belina and Monica Badiu12 Jan 202200:36:23

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If you have listened to any of our previous podcast episodes about email promotions, you know that ideally, you should send 2 email promotions per month. But how do you run that many promotions if you only have one course?

We did an experiment and promoted the same course to our client’s audience 5 times in 4 months. And the results blew our minds. In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Josip and Monica shared a success story about this experiment that generated around $220,000 to our client.

Monica shares lots of ways to find different angles to talk about your product. We discuss a structure of an email promotion that is going to help you warm up your audience, and help them make an educated decision when purchasing your courses. We cover future-proofing emails and share our 2 most efficient email sequences that your next successful promotion should have.

In This Episode We’ll Talk About:

  • How we successfully promoted the same product 5 times in 4 month
  • How to find different angles to talk about one product
  • How to warm up your audience for an email promotion
  • 2 most efficient email sequences for your next promotion
  • What are future-proofing emails and how to use them
138 Why Nobody Is Buying Your Course In 2024!23 May 202400:00:38

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Here at The Art Of Selling Online Courses we share winning strategies and secret hacks on how to dramatically increase your sales.

On this episode we'll look at 3 simple frameworks which could help explain why you've been having difficulty selling courses.

On this channel I aim to provide content creators the information and resources they need to master the art of selling online courses!

How we made $12,000,000+ using our email strategy:    • How We Made $12,000,000+ In 2023 

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

30 Transforming Learning Experience Through Online Courses – With Andrew Barry24 Dec 202100:32:47

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In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Andrew and I are talking about some of the biggest current trends in the online course industry, one of them being a collaboration between indie course creators and corporations. Having experience working with both sides, he shares a few tips on creating successful and meaningful collaborations in this space.

After researching what makes one course transformational, Andrew has developed a model of 3P’s (personal meaning, prompts to action, and peer-to-peer learning). If you are planning to create an online course that your audience is going to love, you should definitely think about these 3 things when developing it.

Andrew also shares a story on his most stressful course launch experience, and we discuss the difference between self-paced learning compared to learning in cohorts.

What You’ll Learn In Today’s Video:

  • Collaboration between indie course creators and corporates
  • Andrew’s 8-week course launch experience
  • Post-pandemic online course industry 
  • 3P’s of transformational online courses
  • Self-paced courses vs cohorts
29 You Don't Need A Black Friday Promotion If You Have This - With Josip Belina and Monica Badiu09 Dec 202100:34:00

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Black Friday is over. And we are happy about it. Well, at least Monica (our amazing Copywriter) and Josip (our equally amazing Funnel Strategy Lead) are happy about it. 

For the past two months they have worked really hard to help our clients have their best Black Friday promotions and on this episode of ‘The Art Of Selling Online Courses’ they are sharing their key takeaways from this years’ Black Friday experience...and why you might not need them.

In This Episode We’ll Talk About:
- Why is it so hard to have a successful Black Friday promotion
- Black Friday strategy that we teach our clients
- 3 key components of a successful email promotion
- Offers that work the best during Black Friday
- Email promotions vs launches

28 How To Overcome the Fear of Sending Email Promotions - With Kim Doyal17 Nov 202100:31:53

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Kim Doyal, who you might know as The WordPress Chick, is an entrepreneur, coach, speaker, podcaster, and content strategist.

In this episode of ‘The Art of Selling Online Courses’, Kim is telling us how her unique approach to copywriting helped her overcome the fear of sending email promotions frequently. Prepare to be blown away by her practical copywriting tips which are going to help you create content that your audience is going to love.

In This Episode We Talk About:
- Overcoming the fear of sending email promotions frequently
- Kim’s 3 core values for creating an engaging content
- Launch tactics that brought 500 sign-ups in 10 days
- Different angles for your next email promotion
- How Kim created a full course from a lead magnet

Resources in this video interview:
Visit Kim’s website and subscribe to the #FtheHUSTLE Newsletter: https://kimdoyal.com/ 
Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator
Join The Advance Online Course Creators Facebook Group: https://www.facebook.com/groups/advancedcoursecreators

27 These Simple Tricks Increased David Vignola’s Course Revenue by 30-40% in 3 Weeks05 Nov 202100:43:46

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In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, John and David are talking about the data-driven approach to scaling an online course business.


In This Episode We’ll Also Talk About:

  • Understanding the data behind an online course
  • 2 tricks that increased David’s course revenue by 30-40%
  • Setting up a regular email promotion schedule
  • Simplifying the process of writing emails
  • The most important KPIs you should track

Resources In This Video Interview:

  • Visit Home Recording Made Easy https://www.homerecordingmadeeasy.com/
  • Visit Mixing Made Easy https://www.mixingmadeeasy.net/
  • Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator
  • Join The Advance Online Course Creators Facebook Group
26 How To Effectively Create and Manage SOPs - With Rita Ainsworth03 Nov 202100:25:32

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Behind Data Driven Marketing there is a fully remote team and we’ve been operating remotely since day one. In this episode, Rita and I are talking about the main component of our work that enables all processes to run smoothly - SOPs (Standard Operating Processes).


In This Episode We'll Talk About:
- What an SOP is and why you need it
- Which processes should have a dedicated SOP
- How to write an SOP and who should be the one doing it
- The best software we are using to create and store SOPs
- Outsourcing - how to use it to your advantage

25 From 1-on-1 Consulting to Creating One of the Biggest Notion Courses – With Marie Poulin20 Oct 202100:31:45

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In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Marie is sharing her journey of becoming one of the biggest experts in Notion.


In This Video We’ll Talk About:

  • Turning templates into upsells that your audience will love
  • Switching from 1-on-1 consultations to creating online courses
  • Money mindset changes related to the business growth
  • Designing a business that accommodates Marie’s lifestyle
  • Hiring people – from Virtual Assistants to Managers
24 How Jono Petrohilos Built An Online Personal Trainer Community With Almost 15,000 Members18 Oct 202100:42:41

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In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jono is telling us about his journey of building a million-dollar course business for fitness instructors.

In This Video We'll Talk About:

  • How Jono used Facebook ads as his biggest lead source
  • The strategy behind selling a $2000 course successfully
  • Tips for selling online courses through calls
  • The structure of Jono’s 4-email promotional sequence
  • The most important KPIs you should track

About the speaker:

Jono is the co-founder and director of Fitness Education Online, the largest provider of online courses for Fitness Professionals in Australia. Jono’s company sells over 100 online courses a month and generates over $1,000,000 a year in revenue. Jono has recently started up a new business the Course Creator Community helping aspiring course creators to do the same.

23 Grow Your Revenue Faster by Selling More to Your Current Customers – With Thanh Pham08 Oct 202100:46:48

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In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Thanh Pham is giving us his best pieces of advice that have helped him build the top resource for over 15 000 clients who want to become more productive – the Asian Efficiency.

In This Video We’ll Talk About:

  • Closing the time gap between your customers’ first and second purchases
  • Increasing your efficiency by repurposing content
  • Creating joint ventures in the online course industry
  • Emails for warming up your audience before launch
  • Hiring people without hurting your budget

About the speaker:

Thanh Pham is the founder of Asian Efficiency, a productivity training company, where they help people become more productive at work and in life. He started Asian Efficiency in 2011 and has helped over 15,000 clients, with a blog that attracts annually over 1.5 million readers, and their podcast The Productivity Show is the #1 productivity podcast with over 10 million downloads. Thanh has been featured in Forbes, Fast Company, and Inc magazine as a thought leader and he gives keynotes across the world on productivity, efficiency, and time management.

22 Plan, Don’t Leave Things to Chance – With Rita Ainsworth10 Sep 202100:36:43

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This episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, is all about the power of planning.


What You’ll Learn In Today’s Video:

  • What is killing your productivity and ways to overcome it
  • Why planning 6-8 weeks ahead is better than quarterly or yearly planning
  • How can breaking a task into smaller chunks help you
  • How to prioritize your work
  • Useful tools and software for productivity


About the speaker:

Rita is a COO at Data Driven Marketing and a mindset coach for our Instant Course Sales clients. She has over 10 years experience in marketing and advertising. She worked for a leading Facebook Ads agency where she ran ads for online course businesses like Amy Porterfield and Mindvalley and created the majority of internal processes and SOPs so that the media buying division could run smoothly.

21 Learn How To Send More Promotional Emails Without Annoying Your Audience – With Josip Belina13 Aug 202100:19:04

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On this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are learning about email promotions – a powerful tool for scaling online course businesses.


What You’ll Learn In Today’s Video:

  • How to send more emails without annoying your audience
  • Tips for writing 6 promotional emails in only 2-4 hours
  • Differences between launches and email promotions
  • How to do more email promotions if you only have 2-3 courses
  • How to structure an effective email promotion


About the speaker:

Josip is a Biomedical Scientist now working on online marketing funnels as DDMs Funnel Strategy Lead & Consultant.

While working on dozens of Funnel Building & Optimization Projects – he developed & tested most of the systems DDM is now using when working with our clients.

In the last 5 years of working with funnels – he’s helped more than 100 people to scale their businesses. His areas of expertise are data analysis, funnel strategy, email marketing strategy, and automation.

137 5,000,000 YouTube Views Teaching Mandarin - with Phil Crimmins16 May 202400:42:27

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Welcome to "The Art of Selling Online Courses" podcast! Today we talk with Phil Crimmins from  @MandarinBlueprint  

Phil has called China home for over six years. During his time there, Phil has developed a deep fascination with the language, culture, society, and way of life in China. His passion for the Chinese language led him, along with his business partner, to co-found Mandarin Blueprint. This innovative platform leverages modern visualization techniques to revolutionize the way people learn Chinese characters, making the process faster and more effective.

Under Phill's leadership, Mandarin Blueprint has flourished. The business is on track to generate an impressive $2,000,000 annually, a testament to its success and the value it provides to learners. Furthermore, their engaging and educational content has garnered over 8 million views on YouTube, expanding their reach and impact on a global scale.

YouTube - https://www.youtube.com/@MandarinBlueprint

Instagram - https://www.instagram.com/mandarinblueprint/

TikTok - https://www.tiktok.com/@mandarinblueprint

LinkedIn - https://www.linkedin.com/company/mandarin-blueprint

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

20 This Is What a Million Dollar Funnel Looks Like – With Jacques Hopkins09 Aug 202100:31:22

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In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jacques shares his best tips on building a million-dollar online course business.

We go step-by-step through the processes of Jacques’ funnel. He explains how the funnel was built using Jeff Walker’s Product launch formula. He also takes us through the biggest traffic sources for his course. We discuss whether fancy software is always necessary for a successful webinar. Jacques explains a simple system he built which increased his webinar conversion rate from 5 to 7%.

What You’ll Learn In Today’s Video:

  • What a million-dollar course funnel looks like
  • Traffic sources that worked the best for Jacques
  • What is a Product launch formula and how you can implement it
  • How Jacques makes his only lead magnet convert constantly
  • Whether you need fancy software for an impactful webinar


About the speaker:

Jacques Hopkins worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. PianoIn21Days.com has brought in over $2.5 Million in revenue to date, with over 7,000 students all over the world. Today, Jacques supports his family with the passive income from his course, while teaching others to do the same on The Online Course Show podcast.

19 Here’s How Dennis Moons 2x Monthly Revenue and Lead Conversion Rates With Current Traffic30 Jul 202100:26:28

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In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Dennis and John are talking about the common myths regarding scaling online course businesses.

They discuss how you can increase your revenue without having to produce more content. Dennis shares why he decided to send email promotions more frequently – going from 4 emails per year to 2 emails per month and what were the results.

He also shares his story about facing the growth plateau and how the Instant Course Sales program provided him an easy-to-follow, structured process that helped him overcome it.

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to increase revenue without investing in content production
  • Why you should do more than 2-3 email promotions per year
  • Beliefs that helped Dennis overcome the fear of sending more promotional emails
  • How to overcome a growth plateau 
  • How Instant Course Sales program can help you to scale your business
18 Multiply Your Course Sales With This Simple Email Sequence23 Jul 202100:15:26

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Monica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house copywriting chief and copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about the easiest email sequence to compose, which brings the most sales to our clients.

Monica goes in-depth into what a going, going, gone sequence is and why it is so powerful. She guides us through the structure of a well-crafted sequence and gives us some great examples of different types of messaging you can use. 

With her tips on where to find templates and what software to use to set it up, you’ll be ready to create your own going, going, gone sequence and see the first results in no time.

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • What is a going-going-gone sequence
  • How to structure one that makes people take action
  • Great examples of effective emails that you can use
  • Software that Monica uses to build email sequences
  • Where to find inspiration for your email sequences



17 This Simple Thing Made an Additional $15,000 in a Week for Our Client19 Jul 202100:18:52

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Josip is our funnel strategy lead. He is trained as a biomedical scientist but I managed to tempt him away into the world of online funnels. He is an expert in data analysis, funnel and promo strategies, and automation. He is responsible for reviewing all of our client's data and their funnels and identifying what the ideal funnel for them would be and helping them to be able to plan that out and build that ideal funnel in order to increase their revenue.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about the power of upsells and order bumps. 

Josip is using some great examples to explain what they are and how you can earn thousands of dollars just by implementing them. We share some amazing stories of our Instant Course Sales program clients who saw their first results in just a week, hoping to inspire you to create your first upsell and order bump now!

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • What order bumps and upsells are
  • Examples of upsells that you can use for your course business
  • How to set up your own upsells and order bumps
  • Difference between one-click and two-click order bumps
  • What are the biggest mistakes in their implementation and how to avoid them
16 How to Create High-Converting Sales Pages and Monetize Your Traffic With Monica Badiu08 Jul 202100:42:48

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Monica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house copywriting chief and copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Monica explains the psychological aspect of copywriting and getting people to make an action based on an emotional trigger. We learn what are the differences between sales, landing and product pages and how to use them without being too ‘salesy’.

Monica explains the elements that every high-converting sales page should have and shares her most valuable tips for each element that she has discovered throughout her 10-year-long copywriting experience. She introduces the ‘15-step formula’ which helps our clients to take their copywriting skills to the next level.

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

  • How to create closer connections with your audience
  • Difference between sales, landing and product pages
  • Elements of a high-converting sales page
  • Tips for writing an eye-catching headline
  • How to differentiate yourself from your competitors using social proof
15 From Plumbing to Building an Online Business Empire With Jaryd Krause06 Jul 202100:29:36

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Jaryd is a leading Australian business coach, mentor, and online business professional. He is the Founder & CEO of Buying Online Businesses. 

Since Jaryd went from a plumber to building an online business empire, he now dedicates his time to teaching individuals all around the world how to exit the rat race, replace their income and live a life they always desired.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jaryd explains the overall concept of buying online businesses as a part of a business growth strategy. We compare different processes of acquiring an audience done in a ‘traditional’ way compared to acquiring an audience from a bought business.

We go deeper into what kinds of business you should consider if you are planning to buy one and the numbers behind that. You’ll hear how much money you should invest and what are the steps in the process of buying a business. Jaryd explains the process of removing a person from the face of the business to ensure a smooth transition when such a thing is needed after a business is purchased.

What You’ll Learn In Today’s Video:

  • How buying an online business can help you to acquire more audience
  • What are different types of online businesses
  • What are the steps for buying an online business
  • How much time and money does that process require and when should you expect the first results
  • How to detach yourself from a personal brand and ensure a smooth transition
14 Build Your Own Revenue Model Using Inputs From Your Audience by Christopher Sutton28 Jun 202100:48:48

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Christopher is a lifelong music lover. Determined to become “musical,” he took lessons in cello, clarinet, piano, saxophone, and electric guitar, and sang in numerous choirs and ensemble groups. 

In his 20s he discovered a technique called “ear training” which finally began to unlock some of the skills he’d always thought took talent, like playing by ear, improvising, jamming and writing music. 

Inspired by his own progress, he started a company to help other musicians develop their musicality in fun, easy and effective ways. He now leads a 10 person team at Musical U, providing a membership program and courses for adult musicians worldwide.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Christopher tells a story of how his ear training app, which became popular overnight, turned into a successful course business. He also shares how switching a revenue model from single payments to memberships helped him double the annual revenue.

We discuss how you can promote your offers through a variety of options while keeping value at the center of a promotion. Also, we remember some of the most influential podcasts which improved our business and marketing knowledge and go through the important concepts learned such as education-based marketing.


What You’ll Learn In Today’s Video:

  • Why you should start being comfortable with promoting your courses
  • How strategic changes make a great impact in the long run
  • Differences between different revenue models for courses and how to build your own
  • Why are your loyal customers also your best salesmen 
  • How to structure your offer based on the inputs from your target audience
  • How to keep email promotions interesting and effective
13 How a Data Driven Approach Helped Jeff Sauer to Scale His Business Globally22 Jun 202100:34:15

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Jeff is the founder of Data Driven U, business coach, blogger, lecturer, and a proud Minnesotan. A firm believer in data-driven marketing. Jeff’s work has been featured in many industry publications and “best-of” lists. Jeff has had 49,000+ digital marketers enroll in his Digital Marketing certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries. One of his personal ambitions has been to share his knowledge and passion for online marketing with 1 million students through online programs. 

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers” Jeff shares a story on how he turned an obstacle while running an agency into a business opportunity – and scaled it into a six-figure business. We talk about the steps for building the right customer avatar and how segmenting lead gen could be done by using one simple question. Jeff shares his point of view on sending out promotional emails and goes deeper into the promotional tactics which deliver results.

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For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.


What You’ll Learn In Today’s Video:

  • How to talk about courses with people of different expertise 
  • How partnerships can boost your course business and why you should implement them thoughtfully
  • Tips and tricks for segmenting your target audience
  • How cutting out a portion of your subscribers can increase your average subscriber quality
  • How to gain confidence and build an audience for your first webinar


Resources In This Video Interview:

This interview is part of our video series “The Art Of Selling Online Courses”, where we talk with top performers about their winning strategies and secret hacks. When you join our Facebook group “Advanced Online Course Creators” you will be able to see the full videos and get more exclusive content to help you grow and scale your online course business.

12 Learn How To Improve Your Copywriting And Warm Up Your Audience With Monica Badiu21 May 202100:29:11

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Monica has got a proven track record spending over 10 years on three continents and she’s our in-house copywriter and our copy coach and what she does is she helps our clients to write email promotions and sales pages.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Monica reveals the secrets of successful copywriting. We learn what to do to make the whole process of writing a copy easier and more straightforward. She tells us what a customer avatar is, why it’s important to have it and how it helps with the writing process. 

We talk about the sections of the sales page that always need to be included to have a successful copy. Monica tells us how to get inspired to write a copy for your own website, how to make sure that people will read it and not close the page after a few seconds. She also gives us some insights about email marketing and shares her knowledge on how to warm your audience up before trying to sell them your product.

Watch the video below for a short preview. And if you want the full interview, which is filled with value bombs, join us in the Advanced Online Course Creators Facebook Group, right here.

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.


What You’ll Learn In Today’s Video:

  • How to write a successful copy for your website
  • What is a customer avatar and why you need it
  • What are some of the sales page copy parts that you should always have
  • How to write emails to make your audience willing to buy your product
  • How to get inspired for writing a copy of your own sales page
  • How to make the whole copywriting process an easy, straightforward task
11 Earn More By Doing Less - Listen To Jane Sagalovich And Follow Her Hybrid Model12 May 202100:24:01

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Jane has helped hundreds of experts create and sell their online courses with clarity, confidence and ease. She’s the founder of scale your genius. She’s on a mission to inspire and guide coaches, experts and consultants to reclaim their time. She helps them earn more, create more impact and show that leveraging your time and scaling a business doesn’t have to mean that you get poor quality results or poor quality service. She wants to rid the world of crappy online courses.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jane talks about making online courses and how to earn more by doing less! She shows us her hybrid model that proved to be very effective and successful. Jane also explains why she is not a big fan of group coaching programs or masterminds. Instead, she rather does one-to-one coaching.

We talk about who should take up a group support or a group course and who should follow her steps and try a one-to-one model. Jane reveals that you can earn the same amount of money whether you are doing a full one-to-one support group or just a part of it. She talks about digital modules that you should build for your courses in order to save your own time but at the same time still make the most of it for your clients.

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.


What You’ll Learn In Today’s Video:

  • Why one-to-one coaching is better for some people than group coaching
  • How to use digital modules to make an awesome online course for your clients
  • What to do to earn the same amount of money by doing a part of one-on-one coaching as if you did the full one
  • How to leverage your time and scale your business without having poor quality results
  • What is a hybrid model that Jane is using and how does it work
136 400,000 Email List Teaching English Grammar - with Seonaid Beckwith09 May 202400:32:38

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Welcome to "The Art of Selling Online Courses" podcast! Today we talk with Seonaid Beckwith of  @perfect-english-grammar

Seonaid began her career as an English teacher and, over the past fifteen years, has reached tens of millions of individuals through her website, Perfect English Grammar. She transformed the site from a basic blog into a comprehensive membership platform with more than 30 courses.

Residing in London, Seonaid enjoys engaging in deep conversations by the fire with a glass of whisky and is working on improving her cooking skills and Spanish proficiency..


Check out Seonaid's Website: www.perfect-english-grammar.com

Check out Seonaid's Instagram: www.instagram.com/seonaidbeckwith

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

10 How To Increase Your Opt-In Rates In Just Four Steps With Our Funnel Strategy Lead - Josip Belina28 Apr 202100:30:09

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Josip is our funnel strategy lead. He is trained as a biomedical scientist but I managed to tempt him away into the world of online funnels. He is an expert in data analysis, funnel and promo strategies, and automation. He is responsible for reviewing all of our client's data and their funnels and identifying what the ideal funnel for them would be and helping them to be able to plan that out and build that ideal funnel in order to increase their revenue.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Josip focuses on one project and talks about lead magnets. He is telling us how to increase opt-in rates and get more visitors to the website.

We talk about four steps that can help you optimize your page, get more people to sign up for your email list, and therefore help you sell more of your products. Josip gives us real-life examples from our clients which proved to be working very well. He explains what inline forms are, why we should use banners throughout our page and why lead magnets are so important. He loves talking about numbers be prepared there will be a lot of them!

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:
◉What are the steps to improve and optimize your website
◉Why lead magnets are so important
◉How to increase your opt-in rate and get more visitors to your website
◉What are inline forms and where should they be on your website
◉How important is the placement of the lead magnet on your website
◉What is a good opt-in rate and how to get to that number

9 How To Launch Any Course You Want With Proper Email Marketing By Liz Wilcox21 Apr 202100:45:47

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Liz is turning bloggers into business owners. She knows how to write a newsletter real quick and how to get people on your list to buy your stuff. And the first product that she ever sold was about poop. So we might get into that and now she's selling access to Google docs. And she's gonna explain more about all of that.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Liz tells us more about email marketing, copywriting, the value of it, and how to use that to scale your business. She explains how it happened that her first book was about poop, how it got so popular, and how she managed to start her business off of that.

We talk about the email marketing strategies Liz uses, how she engages with her audience and why it’s important to get close to people before trying to sell them something. We learn how she used the love for RVing to turn it into courses which brought her a nice amount of money and why she thought about it in the first place. Liz also tells us why you should not listen to Mrs. Miller from your high school!

What You’ll Learn In Today’s Video:
◉How you can start a business even if you live in an RV
◉How literally any idea can be turned into a good business
◉Why is it important to connect with your audience before you sell them anything
◉How to use email marketing properly
◉How to get a high click-through rate and high open rate
◉Why Mrs. Miller from your high school is not good for you
◉How you can sell a course on a topic you have no idea about just by understanding your audience


8 How Ben Turned His Gym Into An Online World For CrossFitters14 Apr 202100:33:34

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Ben is head of WODprep and a dedicated online CrossFit coach. Ben’s passionate about helping fitness athletes of all abilities get the competitive edge and learn new skills. WODprep is here to help athletes from all over the world break through their sticking points, hit new PRs, and learn to RX in every workout. They want people to see what their bodies are truly capable of. 

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Ben tells us how he started his business in this online crazy world. He shares a secret how he went from running a physical CrossFit gym to having a CrossFit gym online. Ben talks about his courses, how he managed to interest his audience by teaching about fitness online instead of in the actual gym.

We talk about the prices of his courses, how he gets traffic from his three-legged stool: YouTube, Facebook, and Instagram. Ben reveals why it’s important not to stick to one topic but expand the courses to more areas in order to get more people interested in your product. We learn how he uses the bonuses and free training to attract his audience.


What You’ll Learn In Today’s Video:

◉How you can run a CrossFit online without having a physical place
◉Why it’s important to expand courses and not stick to one topic only
◉How to attract customers with bonuses, free training, and upsells
◉How adding a free T-shirt can bump up the sale of your courses
◉What are Ben’s strategies for scaling his business
◉How Ben manages to earn million dollars by using paid traffic funnels
◉Why hiring a team is better than doing everything by yourself

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