Explore every episode of the podcast The Art of Positioning
| Title | Pub. Date | Duration | |
|---|---|---|---|
| No Bullshit Strategy | Alex M H Smith | 03 Oct 2024 | 00:51:46 | |
What if strategy could instead be clear, simple, bold, and even actually useful? This week’s guest Alex M H Smith, the author of 'No Bullshit Strategy' and founder of Basic Arts is all about shaking things up in this way. Alex shares insights on authenticity versus inauthenticity - with surprising results and using brands like Nickelback and Starbucks as examples. Discover the balance between appealing to the masses and maintaining premium quality, effective strategy implementation, and the crucial role of internal communication. Be ready to break norms, challenge the status quo, and redefine success in branding. Let's freaking go! 01:56 The Power of Inauthenticity 02:51 Mass Premium Positioning: Starbucks and Nickelback 06:34 Targeting the 99%: Simplifying Strategy 15:03 Implementing Strategy: The Real Challenge 20:08 Executing Strategy: Key Steps 27:13 The Power of Repetition in Leadership 27:55 The Importance of Internal Messaging 28:47 Strategy Shouldn't Be a Job Title 29:56 The Essence of Effective Strategy 32:02 Crafting a Manifesto for Your Team 33:16 The Role of Sales Scripts in Business 34:18 Internal vs. External Communication 41:28 The Impact of Cynicism on Success Reach out to featured guest Alex M H Smith: LinkedIn | The Basic Arts Newsletter | X | Instagram | TikTok Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| Delete Boring in B2B | James Mentor | 26 Sep 2024 | 00:36:11 | |
In this episode of The Art of Branding Podcast, B2B marketing scaler James Mentor, who’s 4Xed 3 SaaS companies, helped 2 exits, and built a 6-figure marketing agency bootstrapped, joins Beatrice to chat deleting boring in B2B. James shares his experience transforming SaaS companies through fresh marketing strategies and scaling them using AI. The discussion covers overcoming resistance to new methodologies, personalizing content for different personas, and the challenge of integrating new technology in traditional settings. With a focus on shaking things up, James tackles one of the biggest misconceptions around effective messaging - focusing on the deep-rooted pain. 01:14 The Journey to Digital Innovation 02:54 Challenges in B2B Marketing 05:39 Proving Theories and Gaining Trust 07:51 Understanding Your Audience 15:28 Personal Branding in Business 16:23 Common Mistakes in B2B Marketing 19:47 Building the Ideal B2B Persona 20:13 Challenges in B2B Marketing 22:48 Adapting to New Tools and Technologies 25:04 Connecting on a Personal Level 27:14 Inspiration from Successful Brands 30:22 Pushing Back on Societal Norms 32:44 Bloopers and Fun Moments Reach out to featured guest James Mentor: LinkedIn | Website | Instagram | X | Vigital Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| We're never going to stand out together: Apples and Oranges | Michael Clift | 25 Jul 2024 | 00:34:44 | |
This episode of the Art of Branding podcast with Beatrice and co-host Michael evolves around on standing out in a market with limited resources. We chat about repositioning examples, including skincare brand Tatcha and ice cream brand Halo Top. We dive into avoiding direct competition by leaning into the unique, and building trust with customers. Michael also elaborates on the significance of holding clients accountable to achieve impactful results and how to ensure that there’s employee buy-in to strengthen your business. Jump straight in 👇🏻 00:51 Competing with Limited Resources 02:08 The Tatcha Example: Finding Your Niche 03:21 Positioning and Differentiation 05:26 Building Trust and Authenticity 08:15 Client Success Stories 16:10 The Power of Accountability 21:14 Adapting and Innovating in Business 28:41 Leadership and Values Reach out to the co-host Michael Clift: LinkedIn | Website | Instagram Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind-the-scenes. Produced by Your Podcast Sidekick tu22Tnuly2Tt9zxbLYWr | |||
| Strategy for Distinctive Podcasting | Ryan Sullivan | 18 Jul 2024 | 00:31:13 | |
Ryan Sully, founder of Podcast Principles, joins this episode of The Art of Branding, which focuses on distinctive strategic podcasting in a saturated market. Ryan shares insights on how to differentiate your podcast and align podcast strategy with personal and business goals. They discuss why traditional podcast models often fail and how to create content that stands out. The conversation also hits on the balance between creative integrity and practical business tactics when launching and sustaining a successful podcast. 01:20 The podcast boom and its challenges 03:04 Reverse engineering podcast success 04:48 Differentiating your podcast in a crowded market 07:53 Personalization in podcasting 08:36 Combining strategy with personality 11:01 Launching and promoting your podcast 13:38 Overcoming self-doubt and taking risks 16:15 Tips on staying consistent and authentic 30:58 Bloopers and final tips Reach out to featured guest Ryan Sullivan: LinkedIn | Website | YouTube Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| Using Sound for Unconventional Brand Identity | Elijah Drown | 11 Jul 2024 | 00:30:19 | |
This episode brings back co-host Elijah Drown as they dive into the creative chaos of audio branding, exploring Elijah's unique approach to sound and podcast production. They discuss integrating sound into brand identity, sharing examples of how sound can evoke emotions and help businesses stand out, from ASMR to LEGO. From the history of impactful sound design to modern-day techniques, this conversation is all about shaking things up and pushing boundaries using sound. This episode takes the art of branding into the art of audio branding. 00:22 Meet the Co-Host: Elijah's Passion for Sound 00:57 Creative Process: From Chaos to Magic 03:03 Case Study: Crafting a Unique Podcast Intro 04:35 The Power of Sound in Branding with example brand LEGO 10:55 Exploring ASMR and Sound in Advertising 16:15 Disruptive Sound Strategies for Brands 27:05 Inspiration from Unconventional Musicians Reach out to the co-host Elijah Drown: Threads | LinkedIn | Website Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| You don't have to be a vampire to stand out | Zsike Peter | 04 Jul 2024 | 00:34:28 | |
Zsike Peter, the founder of Vampire Digital, joins us for this episode of The Art of Branding. We discuss Zsike’s journey from Transylvania to the birth of her brand and transforming professional content with a vampiric twist. Learn about her rebellious spirit in the face of skepticism, her serendipitous inspiration from Dan Meredith. And more:
00:20 Meet Zsike: The Vampire Digital Story 03:01 Authentic Branding 07:15 Navigating Personal and Business Identity 18:30 The Human Element in the Age of AI 21:18 Undercover in a Brothel: A Journalist's Tale 31:14 Empowering Women in Business Reach out to featured guest Zsike Peter: LinkedIn | Website | Art website | Instagram | TikTok Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| The ‘Don't Be Sh*t’ Guide to Disrupting in Business | Michael Clift | 27 Jun 2024 | 00:24:25 | |
Ready to shake things up? Join Beatrice and co-host Michael on the Art of Branding podcast as they dive into a no-holds-barred discussion on disruptive branding for business. Michael, known for his no-nonsense 'Don't Be Shit' approach and cap, shares his journey of business evolution and branding, sharing his initial struggles and subsequent business successes. They go into how to have a consistent brand voice, whether online or in person, and the role of clear mission, vision, and values in guiding business practices. 01:01 The Journey: From Struggles to Success 04:03 Brand Evolution with Authenticity 07:54 Inspiration and Influences 09:47 The Hustle Debate: Quality vs. Quantity 16:42 Maintaining Brand Integrity 19:05 Mission and Vision: The Core of Business 20:17 Innovative Brands: Disrupting Industries 23:40 Bloopers and Behind the Scenes Reach out to the co-host Michael Clift: LinkedIn | Website | Instagram Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| Storytelling to Break Boundaries | Francisco Mahfuz | 20 Jun 2024 | 00:36:44 | |
A seasoned storyteller, keynote speaker, podcast host, and storytelling coach Francisco Mafuz is a trusted by top-tier organizations like PepsiCo and the UN. Francisco shares his journey of developing his 'story powers' brand, accidental innovation, and badass dynamic storytelling. Francisco shares how his superhero-themed branding emerged during the COVID-19. Francisco emphasizes the power of being different rather than better and encourages others to talk about everyday matters openly for healthier relationships and more engaging conversations. Join us to learn how to make your brand more interesting than Netflix! 00:00 Introduction to Francisco: The Storytelling Maestro 01:02 The Birth of a Unique Brand Identity 03:09 Crafting a Memorable LinkedIn Presence 06:10 Overcoming the Fear of Public Speaking 07:20 The Art of Engaging Content Creation 11:47 The Story Behind the Soap Bar 14:01 Leveraging Pop Culture in Branding 17:12 Standing Out in the Storytelling Space 19:28 The Importance of Genuine Branding 26:35 Keeping it real in Media 32:46 Francisco’s Push Back on Societal Norms Reach out to featured guest Francisco Mahfuz: LinkedIn | The Story Club Newsletter | Website Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| Standing out in Business | w/ Michael Clift and Elijah Drown | 13 Jun 2024 | 00:27:50 | |
This episode introduces the two co-hosts who’ll alternate between episodes for season 2 of ‘The Art of Branding’ podcast, Michael and Elijah. Michael, with two decades of business experience, and Elijah, the producer behind 'The Art of Branding' and many more podcasts, share their thoughts on what it means to be disruptive. Together with Beatrice, they discuss the importance of purpose-driven and genuinely passionate disruption and the power of revisiting and adapting older, successful methods to stand out boldly. The conversation also touches on making others uncomfortable to foster change and the risks and rewards of not conforming to existing norms. 01:03 Defining Disruption in Business 02:19 Right and Wrong Ways to Disrupt 06:46 Authenticity and Positioning 13:25 Leveraging Old Ideas for New Success 19:35 The Importance of Standing Out 25:07 Conclusion and Bloopers Reach out to the co-host Michael Clift:LinkedIn | Website | Instagram Reach out to the co-host Elijah Drown: Follow Beatrice Gutknecht: Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| Soul Searching (for that Badass Brand Strategy) | Season 1 Finale | 25 Oct 2023 | 00:35:12 | |
This final episode of season 1 is all about flipping the script. Expect the least expected! There’s talk about breaking down brand strategy, disrupting the game with an effective brand strategy with relatable examples, common mistakes that B’s seen, how to get the buy-in from your audience, Beatrice’s emotional story of losing her dad and mom, a military coup, the uncertainties of uprooting her life and starting Badassery by B. Let’s get deep! Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Follow Your Podcast Sidekick founder Elijah Drown: Get access to the brand strategy guide to be unforgettable. Join the Brand Badassery Mob (Newsletter): Where boring brands go to die. | |||
| Taking brands global | Taylor Tudisco | 18 Oct 2023 | 00:44:09 | |
So you’re thinking of expanding your business outside of your country or even town. Well, we’ve got an episode for you with the web designer and brand builder, who has her fair share of international experiences, and we’re mixing things up with Taylor and Beatrice’s experiences in globalizing brands. We talk about why global friendly-ing your brand even matters, the challenges, considerations in symbolism and colors in adapting your brand to cultures and religions, storytelling across borders, and other considerations. We’re opening a can of worms, pushing on the expectations, mindsets, and the way of living in Western countries versus Eastern. Ready to shake things up? Let's freaking go! Reach out to featured guest Taylor Tudisco: Website | Branded by Bravi Podcast - Spotify and Apple | Instagram | LinkedIn Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Access the brand strategy guide. Join the Brand Badassery Mob (Newsletter): Where boring brands go to die. Produced by: | |||
| Disrupting the logistics industry | Dave Gulas | 19 Sep 2024 | 00:26:43 | |
How can you take an industry that’s been doing the same things in the same way for decades and shake it up? That’s what this episode is about with Dave Gulas, an entrepreneur on a mission to bring the human element to the forefront in the logistics industry through personal branding. The podcast host of Beyond Fulfillment and the President and Co-founder of EZDC 3PL, Dave and Beatrice, discuss transitioning from industries and discovering the necessity of personal branding along the way. Dave shares his journey in content creation and launching a podcast unexpectedly boosted his business, moving away from traditional self-promotion to genuine value-driven content and the challenges of building trust in a saturated market. Reach out to featured guest Dave Gulas: LinkedIn | Podcast LinkedIn | YouTube | Tiktok | X (Formerly Twitter) | Spotify | Apple Podcasts | Dave Gulas | EZDC 3PL | Freight By Dave | Beyond Fulfillment Podcast | Apply to Be a Podcast Guest Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| Leveling Up Personal and Business Brand Strategy | Hayley Westoby | 11 Oct 2023 | 00:27:02 | |
Put two Aussie branding badasses in a podcast together, and what do you get? A whole lot of knowledge on the intersection and leveraging personal and business brands for a killer presence. Hayley Westoby, the founder of Gambit Collective, a pay-as-you-go marketing agency, joins to share how you can change the perception through branding well, the power of individual brands within a business brand, and how you can transform your image through your brand. Let’s go! Reach out to featured guest Hayley Westoby: Gambit Collective: Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Join the Brand Badassery Mob (Newsletter): Where boring brands go to die. Produced by: | |||
| Elements to Podcast Success | Elijah Drown | 04 Oct 2023 | 00:25:25 | |
This episode dives into what it takes to successfully brand your podcast with the podcast professional Elijah Drown, who’s seen the shift from analog to digital firsthand. Elijah shares his journey and the unexpected influence technology has had on podcast quality. Divulging tips for creating killer podcast intros, avoiding podcast mistakes, the top 4 things to consider when starting your own podcast, and how to future-proof your podcast. There’s behind-the-scenes for making The Art of Branding podcast and so much value. What’re you waiting for? Let’s go! Reach out to featured guest Elijah Drown: Your Podcast Sidekick Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Join the Bad Badassery Mob (newsletter) - where boring goes to die. Produced by: | |||
| Set yourself apart and stand out | Episode exclusive | 27 Sep 2023 | 00:08:20 | |
Today’s The Art of Branding episode has Beatrice sharing her experience with tips on making sure your brand voice is consistent, teasing upcoming episodes, and discussing a bit about the journey so far over the last 16 episodes and how you can use the idea of anti-heroes to make your brand stand out. It’s a gem-packed episode in under 10 minutes! So, whatcha waiting for? Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Join the Brand Badassery Mob (newsletter) - where boring goes to die. Produced by: | |||
| Crushing your visual ID with brand guidelines | Jane Kisnica | 20 Sep 2023 | 00:28:09 | |
This episode gets down and dirty on how to crush your visual identity with brand guidelines and epic graphic design tips. Badass graphic designer behind epic content for exciting brands, Jane Kisnica, shares her experiences here. She spills how easy it is to work with clients internationally while traveling. Jane dives into brand guidelines, what they should include, cringy design mistakes to avoid, and tips on formatting your designs for a killer landing. Let's go!! Reach out to featured guest Jane Kisnica: LinkedIn | Website | Instagram Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Produced by: | |||
| On-brand messaging for game-changing offers | Jessie Van Breugel | 13 Sep 2023 | 00:23:02 | |
In this episode, we're delving into the world of on-brand messaging for game-changing offers with entrepreneur Jessie Van Breugel, a top 50 LinkedIn creator in sales and marketing worldwide. Jessie shares how to authentically integrate personal passions into your brand, forming deeper audience connections. Uncover the power of consistency and strategic content for crafting compelling on-brand messaging. What’re you waiting for? Let’s go! Reach out to featured guest Jessie Van Breugel: Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Produced by: | |||
| Seduction through brand voice | Chris Tester | 06 Sep 2023 | 00:26:31 | |
In this episode, voice actor Chris Tester who’s worked with the likes of Google, BMW, and Warner Bros shares his insights on creating a compelling brand voice, sharing:
Let’s freaking go! Reach out to featured guest Chris Tester: Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Produced by: | |||
| Positioning to dominate | Episode exclusive | 30 Aug 2023 | 00:11:00 | |
Today’s The Art of Branding episode has Beatrice sharing her experience with tips on building a brand voice, differentiating, positioning your business, and using sound to make your brand pop. She tackles:
It’s a value-packed 11 minutes, guaranteed to get you thinking! Whatcha waiting for? Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Produced by: | |||
| Activating your audience with sound | Sri Mahabir | 23 Aug 2023 | 00:22:48 | |
In this episode, Sri Mahabir joins Beatrice. She's a seasoned video marketing producer and coach with over 400 live-streaming shows. She drops wisdom bombs on activating your full brand potential through sound. Tackling, choosing the perfect background music, speaking techniques, awareness of cultural connotations, and debunking common misconceptions. Tune in, and let's activate those senses! Reach out to featured guest Sri Mahabir: Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favorites. Produced by: | |||
| Positioning to your strengths | Marcos Bravo | 16 Aug 2023 | 00:19:41 | |
In this episode Beatrice and her guest Marcos Bravo explore the power of positioning your brand authentically. They dive into how to create a unique brand persona that resonates with your audience, the magic of tone of voice in branding, and explore strategies to leverage social media and video content for effective brand positioning. Let’s friggin’ go! 💪 Reach out to featured guest Marcos Bravo: Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram The guide to be as unforgettable as your pop-culture favourites. Produced by: | |||
| Positioning for success | Nourhan Elsayed | 09 Aug 2023 | 00:25:57 | |
Nourhan Elsayed, the Cleopatra of copy, joins for this episode spilling the secrets of how she positioned her brand to stand out. Nourhan shares how she’s differentiated through personality, using storytelling to stand out in a crowded market, balancing professional and personal in content and how #cockroachsunited became a thing for her. Reach out to featured guest Nourhan Elsayed: LinkedIn | Website | Instagram Follow Beatrice Gutknecht: Website | LinkedIn | Instagram | YouTube The guide to be as unforgettable as your pop-culture favorites. Produced by: | |||
| Positioning to Pop in Hospitality and Travel Tech | Jacki Brown | 12 Sep 2024 | 00:35:55 | |
The hospitality industry is one of the oldest and most steadfast industries (in holding on to doing things the same way); between that and the travel tech industry, this episode with marketing strategy powerhouse Jacki Brown aims to shake things up. With nearly 20 years of experience in consumer goods and hospitality tech for brands like Amadeus and Shark Vacuums, Jacki brings some serious oomph to this episode. From naked guests to guerilla marketing, Jacki and Beatrice dive into connecting with the audience beyond looking and sounding good and the unique challenges of product positioning. They’re shaking up traditional practices and rule-following. Let’s friggin’ go! 03:27 Marketing Challenges in Hospitality 08:02 Guerrilla Marketing Tactics 18:50 The Challenge of Defining Values 19:51 Navigating Product Positioning 20:29 The Complexity of Product Marketing 25:36 Building a Cohesive Story 28:31 Engaging with Customers 34:51 Bloopers and Behind the Scenes Reach out to featured guest Jacki Brown: LinkedIn | Website Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| Building a powerful brand voice | Pascalle Bergmens | 02 Aug 2023 | 00:22:09 | |
Unleash your brand's inner Broadway show (and build a powerful brand voice) with our guest today, Pascalle Bergmens! The fairy godmother of public speaking shares insights and brilliant tips on finding your main character's energy, balancing professionalism and personality in your voice, pitfalls to avoid in making your brand stand out, crafting compelling stories, and why she fears cows! Reach out to featured guest Pascalle Bergmens: Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Downloadable tool: The guide to be as unforgettable as your pop-culture favorite's. Produced by: | |||
| Business growth with The Art of Branding | Episode exclusive | 26 Jul 2023 | 00:13:01 | |
Today’s The Art of Branding episode has Beatrice sharing her personal experience with tips on values, market research and drawing out your real brand personality. She tackles how to know if your values are “fluffy”, considerations and impact of powerful values, market research pitfalls to avoid, how to use market research to choose the social media platform for you and how to ensure your brand persona stays consistent. Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Get the tools: The guide to be as unforgettable as your pop-culture favorite's. Produced by: | |||
| Crafting a Magnetic Brand Persona | Roman Pikalenko | 19 Jul 2023 | 00:25:44 | |
In this episode, we dive into the art of crafting a magnetic brand persona with guest Roman Pikalenko, a LinkedIn legend and badass ghostwriter. Joined by his sidekick Pinky the flamingo, Roman shares his journey of building a unique brand and offers valuable advice on incorporating mascots or unique elements into brand strategies. We explore finding your own authentic voice, things to avoid, staying true to yourself while appealing to your target market, and keeping your brand persona fresh and relevant over time. Let’s go! Reach out to featured guest Roman Pikalenko: LinkedIn | Twitter Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Produced by: | |||
| Nailing the Market Research Game | Ariel Jackson | 12 Jul 2023 | 00:20:16 | |
In this episode of The Art of Branding, Ariel Jackson joins us sharing her marketing expertise. With three successful businesses under her belt, Ariel reveals tricks and ideas on conducting market research, understanding your target audience, analyzing competitors, and staying on top of trends to navigate the market landscape like a pro. She spills the dirt on keeping her sanity intact while running multiple ventures, creating effective social media campaigns, and making informed business decisions. Let's goooo! Reach out to featured guest Ariel Jackson: Website | Instagram | LinkedIn | Facebook Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Produced by: | |||
| Values - Your Brand Compass | Paul Macklin | 05 Jul 2023 | 00:17:55 | |
Find your brand direction with this episode with the multi-talented Paul Macklin. Living life to the fullest and pursuing his dreams led him to skydiving, mountain climbing, and exploring different countries while sticking up for the underdog. We break down how to define values that align throughout your business. The intersection of values and storytelling. And the impact on the brand and the ability to bring in more like-minded team members in terms of values. Reach out to featured guest Paul Macklin: LinkedIn | Facebook | Instagram Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Produced by: | |||
| Know what you stand for | Exclusive | 28 Jun 2023 | 00:10:06 | |
“Would you date someone that doesn’t know what they stand for?” Today’s episode has Beatrice break down the first three episodes, sharing her personal experience with tips on mission, vision, why, and drawing out your brand voice. She tackles questions like spotting inconsistencies in your business’s branding and maintaining a clear brand voice across multiple platforms. Follow Beatrice Gutknecht: Website | LinkedIn | YouTube | Instagram Produced by: | |||
| Building a Solid Why | Jerecy Remanente | 21 Jun 2023 | 00:19:48 | |
In this episode, Jerecy Ramanente, a mastermind in strategic design for health and wellness brands, joins us as we dive into the art of building a solid "Why" in the internal branding process. Jerecy shares insights on aligning values with brand identity and gives you the secrets to building a robust and resonant "Why" that drives success. Reach out to featured guest Jerecy Remanente: LinkedIn | Website | Instagram Follow Beatrice Gutknecht: LinkedIn | YouTube | Instagram | Website Produced by: | |||
| Master your Messaging for a Bold Brand Voice | Naida Allen | 14 Jun 2023 | 00:25:12 | |
Delve into the world of brand messaging with Naida Allen, the master wordsmith and ghostwriter. Learn valuable insights on capturing your audience's attention, nailing the right tone, and creating an authentic brand voice that leaves a lasting impact. Don't miss this captivating episode filled with linguistic wizardry and actionable advice from the queen of words herself. Reach out to featured guest Naida Allen: Follow Beatrice Gutknecht: LinkedIn | YouTube | Instagram | Website Produced by: | |||
| Grow your Business with Mission & Vision | Michael Clift | 07 Jun 2023 | 00:20:06 | |
In the very first episode of "The Art of Branding," Beatrice teams up with business whisperer extraordinaire and master profit accelerator Michael Clift to spill the juicy secrets of successful internal branding and its crucial connection to business growth. Can I get a hecks yeah?! We delve into the importance of solid internal branding, aligning mission and vision, and the impact on overall success. Michael shares the challenges and rewards of building a strong brand from within and maximum business growth. Let's goooo! Reach out to featured guest Michael Clift: Follow Beatrice Gutknecht: LinkedIn | YouTube | Instagram | Website Produced by: | |||
| Creating distinction with memes in B2B | Aidan Brannigan | 05 Sep 2024 | 00:38:44 | |
Can meme’s shake things up in the world of B2B? This week’s guest on The Art of Branding, Aiden Brannigan, the head of social at Marketing Millennials is here to set the record straight. In this episode Aiden shares his journey of taking the brand to over a million followers on LinkedIn, and other social platforms through the art of memes. Aidan and Beatrice explore the nuances of creating niche content, what “going viral” really means, and effectively using humor in B2B marketing. Alongside personal anecdotes, Aiden discusses strategies for targeting Millennials and Gen Z, leveraging pop culture references, and tackling the uniqueness of various humor styles across industries. Whether it's quirky campaigns or insightful wisdom on brand identity, this episode gets real about what it takes to stand out and be a 'badass' in the digital world. 01:16 The Art of Memes 03:29 Aiden's viral success story 06:36 Going viral in B2B marketing 08:37 Targeting niche audiences 15:58 Generational marketing challenges 24:16 Leveraging humor strategies 34:40 Bloopers Reach out to featured guest Aidan Brannigan: Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| Future-Proofing Your Brand | Adriana Tica | 29 Aug 2024 | 00:39:55 | |
Some marketing strategies simply need to be called out on, and that’s what this episode with Adriana Tica, a top 100 content marketing influencer recognized by SEMrush, and Beatrice get into. They discuss avoiding common marketing traps, the balance between learning and action, analyzing consumer trends, techniques to future-proof your business, and building a strong, relatable audience. Adriana also shares her thoughts on how brands can build connections with their target audience, the evolving landscape of SaaS pricing, and breaking societal norms, especially for women in business. Jump in to shake things up and show what it means to truly stand out. 01:21 Calling out marketing BS 02:52 What to choose - action or information? 04:41 Trend analysis and future-proofing businesses 05:13 The rise and fall of social media platforms 07:24 Search platforms beyond Google 09:33 Building a Business Strategy 11:20 Getting audience insights 12:41 Using pop culture as a marketing tool 15:53 Creating engaging content 21:11 Building the right audience 35:17 Challenging societal norms for women in business 37:06 Conclusion and bloopers Reach out to featured guest Adriana Tica: Newsletter: https://www.adrianatica.com/newsletter/ | Website: https://www.adrianatica.com/LinkedIn: https://www.linkedin.com/in/adrianatica/ | X: https://x.com/adriana_tica | Threads: https://www.threads.net/@adriana__tica
Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind-the-scenes. Produced by Your Podcast Sidekick | |||
| Bringing Back Creativity from Drudgery | Dave Officer | 22 Aug 2024 | 00:38:20 | |
Even in the creative there can be drudgery, but in this episode with Dave Officer, founder of Doodle Juice Design he and Beatrice dissect the unconventional paths of creative pursuits. They discuss how formal education can stifle artistic passion, the challenges of standing out in a saturated market, and the need for disruption in branding, emphasizing strong copy over visuals. The conversation includes anecdotal experiences, branding tips, and a humorous yet cautionary tale about the dangers of online interactions. 00:26 The effects education has on creativity 05:03 Standing out in a sea of sameness 14:47 The power of copywriting 18:04 Visuals in branding 22:08 Nostalgia and modern marketing 22:27 The Ball Sack metaphor 23:39 The impact of words and content 25:39 Social norms and individuality 31:46 Bloopers and final stories Reach out to featured guest Dave Officer:
Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind-the-scenes. Produced by Your Podcast Sidekick Music addition: Tre Houston - feelin' alright | |||
| Build relatability through villains and anti-heroes | Taylor Tudisco | 15 Aug 2024 | 00:32:45 | |
What can be learnt from villains, anti-heroes, and morally grey characters - that can be applied to standing out and building relatability in business? The character traits and that’s what this episode’s featured guest Taylor Tudisco and Beatrice Gutknecht are covering in this episode of The Art of Branding. Tune in to explore how you can push your brand beyond conventional boundaries and create lasting impressions. 02:10 The Importance of Branding Foundations 03:21 The Role of Operations in Brand Strategy 05:17 Personalized Web Design: Breaking the Mold 10:01 Villains and Anti-Heroes in Business 15:27 Finding Your Brand's Unique Voice 27:00 Bloopers and Fun Moments Reach out to featured guest Taylor Tudisco: Website | The Brand Digest - Substack | Branded by Bravi Podcast - Spotify | Branded by Bravi Podcast - Apple | Instagram | LinkedIn Check out some of Taylor's character breakdowns for more ideas. Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| Unconventional Podcasting | Elijah Drown | 08 Aug 2024 | 00:33:18 | |
How do you know which platform is best? And if it’s a podcast, how do you make sure that it resonates and is effective beyond hobby-level podcasts? That’s what Elijah and Beatrice discuss in this episode of The Art of Branding. They dive into the strategic approach of a successful entrepreneur with two podcasts, Sam Carr, who’s successfully tailored his content to a high-revenue target audience. They discuss techniques for creating engaging podcast content, such as producing additional promotional clips and the market research involved to get the right content. They also explore the the practical side of podcast production, including iterative improvement, effective marketing strategies, audience engagement, different approaches to podcasting, and behind-the-scenes in the development of The Art of Branding podcast. 00:59 Sam Carr's Podcast Strategy 02:25 Audience Targeting 03:28 Marketing and Content Creation Insights 04:23 Balancing Personal and Business Brands 04:57 Effective Podcast Promotion Techniques 08:39 Iterating and Improving Your Podcast 14:16 Exploring Different Podcast Formats 24:45 Monetization and Branding Strategies 31:33 Conclusion and Bloopers Reach out to the co-host Elijah Drown: Threads | LinkedIn | Website Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind-the-scenes. Produced by Your Podcast Sidekick | |||
| Building a rocking brand | Project Revolution | 01 Aug 2024 | 00:43:25 | |
It’s easy to blur the lines when you’re deep in your business trenches, where you came in with the idea to do things differently, things end up looking oddly similar to that competitor. This episode brings the issue to the fore-front as we join Beatrice as she speaks to prior clients and powerhouse couple Brooke and Jeremiah, the Founders of Project Revolution, disrupting the norms in what is usually perceived as the dry Project Management sphere. They’re on a mission to revolutionized the project management industry with their unique and rocking brand and share the behind the scenes on the work down on their brand strategy, the challenges, and where they’re at now. There’s insights on incorporating core values, avoiding industry jargon, and the importance of deep, meaningful messaging all while staying true to their mission of empowering high voltage cultures. 00:19 Meet the Couplepreneurs: Brooke and Jeremiah 01:00 Shaking Up Project Management 01:49 Creating a Unique Brand Identity 05:28 Unique Approach to Core Values 10:36 The Response about the Brand Refresh 15:00 Going beyond F-bombs 21:26 Effective Messaging and Branding 23:32 Understanding Audience Perception 24:33 International Perspectives and Cultural Sensitivity 25:39 Branding Lessons from Starbucks 29:26 Reframing and Standing Out in the Market 33:00 Visuals are a outcome of brand strategy 38:54 Bloopers Reach out to Project Revolution: LinkedIn | Website | The Project Management Pathway: Your 90-Day Project Follow Beatrice Gutknecht: LinkedIn | YouTube | Website Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick. | |||
| Brand Strategy in Action | Cameron Varner | 10 Oct 2024 | 00:42:22 | |
In this episode of The Art of Branding Podcast, host Beatrice shakes things up with a candid conversation about authentic differentiators in business. Joining her is Cameron Varner, the principal from Banbury Lane Design the architectural and cabinet hardware consultants.
They discuss the challenges and triumphs of refreshing a brand strategy after 38 years, balancing maintaining traditional roots and evolving into a modern digital presence.
The episode delves into the insights gathered from revisiting a company's core values, the hurdles of shifting focus to a primary target audience, and the importance of staying true to your brand without succumbing to fleeting trends.
This is a badass conversation that offers valuable lessons for businesses seeking to stand out.
01:21 What is the brand strategy process like? 02:35 Challenges of transitioning to online from brick and mortar 04:53 Struggles with articulating brand identity 07:56 Target audience and market evolution 10:05 Getting team buy-in and internal branding 37:38 Common industry mistakes 40:47 Conclusion and Bloopers
Reach out to featured guest Cameron Varner:
Banbury Lane Design Centre: Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| The Impossible Take On Agencies | Chris Harris | 24 Oct 2024 | 00:48:24 | |
Join Beatrice with this week's guest, Chris Harris, co-founder of Impossible Machine, for an badass episode on redefining agencies. From the pressures of profitability over revenue to navigating economic instability and recession fears, this discussion gets real about surviving and thriving in today’s business landscape. They delve into the spirit of innovation, legacy institutions resisting change and the workarounds, and the power of grassroots movements with thoughts on brand initiatives from the likes of Hungry Jacks, Gymshark, and Liquid Death. Ready to disrupt the norm? 01:02 Impact of COVID on Business and Culture 02:26 The Shift to Profitability 06:15 Challenges in the Marketing Space 07:54 The Role of Fear in Business Decisions 15:39 Historical Lessons and Modern Disruption 23:41 Exploring the Concept of the Impossible Machine 27:33 Strong Stances in Marketing 28:01 The Pareto Principle in Business 30:19 The Hungry Jack's Campaign 34:01 Taylor Swift's Relatable Branding 36:30 Brands That Inspire: Jolie and Liquid Death 40:57 Challenging Societal Norms 44:37 Consistency in Business and Life 47:30 Bloopers and Fun Reach out to featured guest Chris Harris: LinkedIn Impossible Machine: Website | X | Instagram | LinkedIn Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| AI, Automation and Strategy: Stop Sounding like a Bot | Leland Best & Chris Troka | 22 Jul 2025 | 00:57:25 | |
Is it time to rethink your AI approach to your brand voice? Host, Beatrice Gutknecht, is joined by expert guests Leland Best and Chris Troka for an episode that looks at integrating AI and automation with your brand's message and voice, without sounding like another bot or worse, pretty words that don’t create actions. This episode is about making your AI tools work for you (like strategies for training AI tools to match brand guidelines), all while keeping that irreplaceable human touch. We get into automation, AI trends to watch for, and what to avoid. This one is perfect for business owners to keep their brand relevant without losing their identity. Join the waitlist here for Beatrice’s Repositioning Masterclass to find your unique position to step away from competition and attract more of the right customers. *Limited to 10 seats. Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit. Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal. How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning 02:36 AI's Role in Marketing 03:22 Strategies for Training AI Tools 04:40 Challenges in Establishing Brand Voice 06:29 Optimizing AI for Consistent Brand Messaging 08:33 Future of AI and Brand Voice 12:26 Preparing for the Next Phase of AI 18:30 Automation and Content Creation 27:14 Potential Dangers of AI in Branding 30:14 AI Security Concerns 30:55 Avoiding Customer Alienation with Automation 32:34 Balancing Automation and Human Touch 34:02 Testing and Iterating AI Systems 34:49 Ensuring Effective Customer Service with AI 41:28 The Future of AI in Business 43:34 Keeping Up with AI Tools and Trends 51:34 AI and Intellectual Property Concerns 5 episodes to binge on:
Reach out to guest speakers: Leland Best: Facebook | Best Studios | Best Live | Best AI | AIOCRM Chris Troka: LinkedIn | Focused Biz Website | Chris Troka.com Follow Beatrice Gutknecht: LinkedIn | YouTube | Instagram | Website Produced by Your Podcast Sidekick | |||
| What's Your Favorite Position? | 08 Jul 2025 | 00:53:34 | |
We killed The Art of Branding. It’s dead. Buried. RIP to a mostly decent name. Is this a resurrection? A new position? Or did we just do a Jaguar and say duck you to everything that’s been built so far? In this first episode of season 3, joined by podcast producer and manager Elijah Drown, Beatrice shares why the change, the evolution of the business, and rebranding. This one is for business owners, co-founders, and heads when considering pivoting, rebranding, or refreshing your business without changing your brand identity. Hone down your market positioning to step away from competition and attract more of the right customers with Beatrice’s upcoming Repositioning Masterclass: Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit. Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal. How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning 01:57 Killing The Art of Branding 06:24 Positioning in business 09:53 Brand health check and performance gaps 13:51 Leveraging newsletters and social media 18:05 Podcast evolution and content strategy 32:53 Going into season 3: what should we expect 33:46 Navigating brand strategy and neurodiversity 37:01 Masterclass and brand repositioning 43:30 Leverage humor and controversy 5 episodes to binge on:
Follow Your Podcast Sidekick founder Elijah Drown: LinkedIn | Instagram | Facebook Follow Beatrice Gutknecht: LinkedIn | YouTube | Instagram | Website Produced by Your Podcast Sidekick | |||
| Season 3 Trailer | The Art of Positioning | 24 Jun 2025 | 00:01:27 | |
What if you could take your seemingly 'boring' business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass) is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Follow Beatrice Gutknecht: LinkedIn | YouTube | Instagram | Website If you're frustrated about your marketing effectiveness, there is a strong chance your brand performance is lagging. So we've built a tool that:
It takes 5 minutes to diagnose and is available now here. Produced by: | |||
| Unmasking strategy myths in business | Season 2 Finale | 14 Nov 2024 | 01:14:07 | |
In celebration of a full circle, The Art of Branding podcast producer Elijah takes the reins for this episode posing question to host, Beatrice Gutknecht for a behind the scenes take on brand strategy, the evolution of the Badassery by B brand, challenges, common myths and the implementation of brand strategy. From tackling common misconceptions to showcasing her holistic approach to sharing the conception and workings of her mascot and kangaroo sidekick, Roo. Beatrice unravels the quirks of standing out in the digital world, while emphasizing the importance of breaking societal norms and embracing one's unique voice. Whether it's the struggle of educating people on brand strategy or the intricacies of creating a memorable brand presence, this episode is here to shake up the norms. 03:43 Implementing Brand Strategy in Business 07:09 Using Mascots in Branding 10:31 Creative Marketing and Influencer Strategies 19:58 Podcasting as a Branding Tool 32:16 Consistency and Adaptation in Branding 45:15 Season Three Teasers and Challenges 45:38 Podcasting and Iteration Insights 48:26 The Art of Experimentation 51:52 The Big Question: Societal Norms 56:09 Pushing Boundaries in Life and Business 59:39 Balancing Dreams and Reality 01:04:25 Final Thoughts and Future Plans 01:05:30 Bloopers and Fun Moments Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Follow Talk Podcasts with Me founder Elijah Drown: LinkedIn | Instagram | Facebook Podcast produced by Your Podcast Sidekick. | |||
| Positioning in Podcasts and Business | James Mulvany | 07 Nov 2024 | 00:40:32 | |
A podcast community platform disguised as a dating app?! This episode is badass take on branding, podcasting, and going against the grain. And who better to tackle this than the founder of Matchmaker FM, Podcast.co, CuePodcasts.com and Radio.co - James Mulvany. In this episode, James recounts his journey from a geeky DJ and web programmer to a badass entrepreneur shaking up the audio space. They discuss the importance of sound quality, the unique concepts behind his brands, and the innovative ways he built a thriving community and business without breaking the bank. This conversation is a goldmine for aspiring podcasters and business owners looking to disrupt their industry with authenticity and creativity. And the cherry on top? There’s a code word hidden in the show to get 40% off your first month on MatchMaker.fm. Let’s friggin’ go! 04:37 The Birth of Matchmaker FM 08:49 Building a Community Platform 11:06 Scaling Without Ad Spend 18:40 Challenges and Competitor Reactions 23:37 AI in Branding and Communication 25:01 The Evolution of Podcasting 28:58 Niche Podcast Success Stories 30:15 Innovative Podcast Formats 36:56 Encouraging Early Entrepreneurship 38:30 Bloopers and Out-takes Reach out to featured guest James Mulvany: Social Media | Podcast.co | MatchMaker.fm | Radio.co | CuePodcasts Follow Beatrice Gutknecht: LinkedIn | YouTube | Website | Instagram Join The Badass Mob (newsletter), where boring goes to die each Friday with actionable tips and behind the scenes. Produced by Your Podcast Sidekick | |||
| The Anti-Traditional Agency Pivot | Taylor Wilson | 09 Dec 2025 | 00:59:49 | |
Taylor Wilson ran a traditional agency. Hourly rates. Custom proposals. It wasn't scalable. She could only sell so much of herself. Leadership buy-in took forever. Budgets got cut. The model was breaking. So she repositioned Creative Shizzle to work like Netflix. Monthly subscription. Get what you need. No massive proposals. No six-figure commitments required. The transition wasn't smooth. Revenue forecasting was a nightmare. She invested in marketing way too late. She had to learn to say no to business that didn't fit. But now? She's scaling faster, landing clients easier, and serving lean marketing teams who need full creative support without the agency overhead. This one is perfect for business owners who are thinking about their operational models in a rapidly changing market. - Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit. - 04:05 Launching Creative Shizzle and Initial Challenges 06:32 Scaling and Rebranding to Creative Shizzle 15:56 Communicating the Change to Clients 21:42 Aligning Sales Processes with New Positioning 26:05 Market Response and Unexpected Challenges 32:55 Inbound vs. Outbound Sales Strategies 40:06 Launching a Creative Platform 51:25 The Future of Design Services - 5 episodes to binge on:
- Reach out to guest speaker | Taylor Wilson: Taylor on LinkedIn | Taylor on Instagram | Creative Shizzle on Instagram | Creative Shizzle on LinkedIn Follow Beatrice Gutknecht: LinkedIn | YouTube | Instagram | Website Produced by Your Podcast Sidekick | |||
| Your Employees Won't Post for You | T. Tara Turk-Haynes & Cassandra Babilya | 25 Nov 2025 | 01:15:12 | |
Chick-fil-A had a 3M-follower TikTok goldmine. They told her to stop posting. Merriam Webb was showing staff meals, building massive organic reach. Corporate shut it down. She left and got a Shake Shack deal instead. That's what happens when you don't understand the difference between employee advocacy and forcing your team to sound like corporate robots. Internal comms leader Cassandra Babilya (ex-CIA analyst turned culture expert) and T. Tara Turk-Haynes (VP of talent acquisition and DEI) break down why most employee advocacy programs fail. Your team shares mixed messages because you're asking them to post instead of creating conditions where they want to. They cover how to build real advocacy, empower employees to share authentic experiences, and get your team aligned on your message. For anyone who wants their team to actually promote the business without it feeling forced. - Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit. - 02:41 Genuine Employee Advocacy vs. Corporate Posts 03:44 Creating a Culture of Authenticity and Trust 17:19 Recognizing and Incentivizing Employee Contributions 35:30 Hiring for Creativity and Brand Ambassadorship 39:59 New Trends in Workplace Culture 42:08 Internal Comms in Business Success 45:59 Managing Risks of Employee Advocacy 50:49 Measuring the Impact of Employee Advocacy 58:09 Challenges and Strategies for Small Businesses - 5 episodes to binge on:
- Reach out to guest speaker | T. Tara Turk-Haynes: Cassandra Babilya: Website | LinkedIn | Instagram Follow Beatrice Gutknecht: LinkedIn | YouTube | Instagram | Website Produced by Your Podcast Sidekick | |||
| Repositioning to $10M | Nicole Downer | 11 Nov 2025 | 00:56:58 | |
At $1.2M, everything stopped working. Landscape company Downer Brothers could add more crews, more equipment, and watch revenue grow. Until they couldn't. Profit tanked. Hours piled up. Same money. Nicole Downer had to reposition her entire business to break through to $10M. Generalists became specialists. Gut-feel decisions became data-driven. And the hardest part? Helping longtime team members let go of roles that defined them so they could become experts at one thing. She calls it "ghost org charting" - imagining what the company looks like at $10M, then working backward to reposition today. It forces hard conversations. Especially with people you care about. This is what repositioning for growth actually costs. Not just new messaging. Your entire operation and your people have to transform alongside the business. - Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit. - 02:22 Navigating Business Growth 05:23 Specialization vs. Generalization 10:11 Implementing Systems for Scaling 22:43 Avoiding Shiny Object Syndrome 28:16 Supporting Teams and Building Relationships 34:03 Adapting to Market Trends 42:34 Balancing Technology and Human Connection 51:03 Valuing Employees and Long-Term Commitment - 5 episodes to binge on:
- Reach out to guest speaker | Nicole Downer: Instagram | Facebook | LinkedIn Follow Beatrice Gutknecht: LinkedIn | YouTube | Instagram | Website Produced by Your Podcast Sidekick | |||
| Repositioning Without Losing Customers | Amy Heidersbach & Melissa Eaton | 28 Oct 2025 | 01:23:47 | |
Your brand needs to evolve. But what if you lose the customers who got you here? Customer experience leader Melissa Eaton and five-time CMO Amy Heidersbach have both guided businesses through repositioning without alienating loyal customers. Amy led marketing at PayPal and Visa, scaling a business unit to $1.2 billion. Melissa solves complex business problems by seeing patterns others miss. Most companies treat repositioning like a marketing project. New logo, new tagline, done. But your marketing team can't fix what's broken in operations. Your sales team can't sell a story your product team hasn't bought into. This episode covers:
This one is perfect for business owners ready to evolve without losing what's working. - Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit. - 06:06 Repositioning Without Losing Customers 10:35 Common Mistakes in Rebranding 32:02 Engaging Customers in the Rebranding Process 43:25 Understanding Core Customers and Personas 46:59 Localized Marketing Strategies Across Borders 54:55 Measuring Success in Repositioning Efforts 59:26 How Digital Transformation affects Brands 01:04:34 Recognizing and Addressing Repositioning Failures 01:10:29 The Limits of Branding in Solving Business Issues - 5 episodes to binge on:
- Reach out to guest speakers:Amy Heidersbach: Melissa Eaton:LinkedIn | We Fixed It You're Welcome Podcast Follow Beatrice Gutknecht: LinkedIn | YouTube | Instagram | Website Produced by Your Podcast Sidekick | |||
| Unclench Your Business Butt Cheeks | Gloria Chou | 14 Oct 2025 | 00:37:32 | |
When your team tells different stories about your business, customers notice. PR strategist Gloria Chou had a team of seven plus a CMO who couldn't grow her account because everyone was following marketing templates instead of sharing what the business actually stood for. After letting go of the CMO and taking back control, Gloria discovered the difference between values-based messaging and template marketing. Her assistant went from wanting to quit to being fully engaged. Her business became three times more profitable. This episode covers: - Aligning teams around mission instead of just metrics - Why your team needs to know what you reject, not just what you value - Building psychological safety that attracts ideal customers - Moving from "clenched butt cheeks" marketing to authentic positioning - Creating content that stands for something beyond industry best practices Hosted by Beatrice Gutknecht with PR strategist Gloria Chou, founder of Gloria Chou PR and host of Small Business PR podcast. For business owners whose teams are telling different versions of their story. - Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit. - 02:21 Business Evolution and the Impact of AI 04:21 Personalized Solutions and Changing Consumer Behavior 04:55 Values and Psychological Resonance in Marketing 15:48 Navigating Business Challenges and Personal Growth 20:12 Simplifying PR for Accessibility 22:08 Values-Driven Hiring 24:13 Personal Growth and Business Evolution 5 episodes to binge on:
Reach out to guest speaker: Gloria Chou: Instagram | Gloria Chou PR - Masterclass Follow Beatrice Gutknecht: LinkedIn | YouTube | Instagram | Website Produced by Your Podcast Sidekick | |||