In this episode of The Art of Online Course Creation, host Shannon Boyer addresses one of the most common challenges faced by course creators—getting stuck in the middle of the process. 

Shannon offers actionable strategies to help you break through the barriers, regain momentum, and finally complete your course. 

From overcoming the fear of imperfection to managing the overwhelming scope of your project, this episode is packed with insights to inspire and empower you to reach the finish line.

Key Takeaways:

• Course Creation is Not Easy: Many course creators struggle because they were led to believe that creating a course is a simple process. However, the truth is that it's a challenging, yet rewarding, endeavor.
• Fear of Imperfection: Embrace imperfection in your course creation. High standards are important, but striving for perfection can paralyze progress.
• Overwhelming Scope: If your course feels too large in scope, consider narrowing it down. Breaking it into smaller, more manageable parts can make the process more doable for both you and your students.
• Lack of a Clear Plan: Having a clear, structured plan is essential. Use proven course creation frameworks to guide your process and keep your course organized and coherent.

Additional Considerations:

• Online Courses Are Not Passive Income: Shannon emphasizes that online education requires active effort and is not a form of passive income. High-quality courses demand a significant commitment.
• Mindful Time Management: Creativity requires dedicated time and space. Shannon suggests blocking off substantial chunks of time to focus on course creation without distractions.
• 
  
• Join the “Your Best Course Kickstarter Challenge”: If you’re ready to get unstuck and finally complete your course, join Shannon in this free challenge by visiting www.shannonlboyer.com/join.
• Share Your Wins and Struggles: Shannon invites you to share your course creation journey with her via email at hello@shannonlboyer.com or through a DM on Instagram at @shannonlboyer.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Are you in the process of creating an online course, or are you planning to start one soon? This episode of The Art of Online Course Creation is a must-listen! We uncover the top five mistakes that course creators often make, which can be the difference between a course that flops and one that flourishes. More importantly, get actionable strategies to help you avoid these pitfalls and create a course that truly stands out and delivers exceptional value to your students.

Key Takeaways:

1. Incorporate Yourself Into Your Course: Discover why your face, stories, and unique insights are crucial to making your course engaging and relatable.
2. Avoid Content Overload: Learn how to streamline your content to focus on what truly matters, helping your students achieve their desired outcomes without overwhelm.
3. Maximize Your Written Resources: Ensure that your students can easily find and utilize the valuable resources you provide.
4. Be Transparent: Understand why making your course structure and expectations clear from the start is key to student success.
5. Provide Practice Opportunities: Recognize the importance of guided practice and feedback in helping students master new skills.

Bonus: The FREE Your Best Course Kickstarter Challenge, a 5-day event designed for purpose-driven entrepreneurs who want to create a high-quality online course. Don’t miss out! 

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

In this episode, we're diving into the three pillars of online course success: creating high-touch, high-quality, and high-impact courses. Contrary to the popular belief that online courses should be passive income generators, we're exploring why a more engaged, hands-on approach can lead to greater student satisfaction and long-term success.

Discover the benefits of offering interactive, personalized courses that truly transform students' lives. Learn why high-touch courses, with live sessions and personalized feedback, stand out in a crowded market. Understand how high-quality content can justify higher prices and attract serious, committed students.

Ready to rethink your approach to online courses? Tune in and find out why high-touch, high-quality, and high-impact courses might be the game-changer your business needs. 

The 7 Things All Courses MUST Have to Max Student Referrals

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

In this episode of "The Art of Course Creation," we tackle the critical question: "Is Creating an Online Course Right for Your Business?" 

We delve into six key considerations, including alignment with your business’s mission and values, selecting the right course type, choosing a valuable topic, setting realistic revenue expectations, and understanding the effort required for success. 

I provide practical advice and real-world examples to help you make an informed decision about integrating an online course into your business strategy.
 
Tune in to discover if creating an online course is the next step for you and how to ensure its success!

Don't forget to leave a 5-star review and follow.  Your support helps me reach more purpose-driven course creators like you and truly means the world to me.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Welcome to The Art of Online Course Creation - the podcast where we talk (like no one else does) about how to create a successful, scalable, and sustainable online course.

In this episode you'll learn:
- What the podcast is all about and why you want to make sure you don't miss a single episode,
- How the podcast will help you create amazingly successful online courses,
- Why the podcast is called "The Art" of Online Course Creation,
- A bit more about your host, Shannon Boyer.

You will find this episode both informative and inspiring.  Let's get started!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Think a big launch and soaring sales are the ultimate signs of a successful online course? Think again.

In this episode of The Art of Online Course Creation, Shannon Boyer challenges one of the biggest myths in the online course industry. Spoiler alert: The most important metric for a sustainable and impactful course has nothing to do with how much money you make on launch day! Curious? You should be! This one game-changing metric could completely transform how you approach your online course business.

What You'll Learn in This Episode:

• Why Course Completion Rates Matter: It’s not about how many people sign up for your course; it’s about how many finish it! Shannon dives deep into why high completion rates are the real measure of success for any online course creator. You’ll learn why this metric is crucial for both your students' success and your business growth.
• The Domino Effect of High Completion Rates: Discover how improving your course completion rates can lead to more positive testimonials, stronger word-of-mouth referrals, repeat customers, and a reputation as a course creator who genuinely changes lives.
• Strategies to Boost Your Course Completion Rates: Shannon shares actionable tips for creating engaging, bite-sized content, fostering community among students, and providing consistent feedback. You’ll also hear about some pro tips on how to re-engage students even after they’ve left your course.
• Overcoming Common Challenges: Are your students dropping off midway through your course? Is your content overwhelming or not engaging enough? Shannon identifies the common pitfalls that cause low completion rates and how to tackle them head-on with practical solutions.
• The Secret to Lower Refund Rates: Hint—it’s not just about delivering value. Learn how targeting the right students from the get-go and setting them up for success can significantly lower refund rates and build trust.
• Quick Wins and Keeping Students Engaged: Find out how adding ‘quick wins’ early in your course and creating a strong community feeling through live sessions and personalized emails can keep your students motivated to reach the finish line.

And don’t miss the bonus tip at the end of the episode! It’s a special incentive strategy that can help keep your students engaged all the way through to course completion. Trust us, it’s one you won’t want to miss.

Join the Challenge!

Are you ready to take your course creation to the next level? Join Shannon in the "Your Best Course" KICKSTARTER Challenge and learn how to create a course that not only sells but also truly delivers value and impact. Sign up here!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

In this episode of The Art of Online Course Creation, host Shannon Boyer dives deep into a hotly debated topic in the course creation world: pre-selling your course before it's fully developed. Many see it as a savvy business move, but Shannon reveals why this strategy might not be as foolproof as it seems. Could taking this shortcut backfire and affect your long-term success?

What You'll Hear in This Episode:

• The real impact of pre-selling on your course quality and your reputation as a course creator.
• The hidden costs and pressures that come with selling a course before it's ready.
• Why this approach could be particularly risky for new course creators who are still building trust with their audience.
• Alternative paths to launching a course that ensure you deliver true value to your students from the get-go.
• Key considerations for anyone thinking about pre-selling and how to decide what's best for your business.

Plus, Shannon offers a glimpse into her upcoming program, Your Best Course Experience, a unique opportunity for those who want hands-on support and guidance in creating a standout online course. If you're serious about making an impact, this might just be the answer you've been looking for.

Curious about whether pre-selling is right for you or if there’s a better way to set yourself up for success? Listen in as Shannon shares her honest insights, hard-earned wisdom, and strategies that could save you from common pitfalls.

Subscribe now and make sure you’re ahead of the game when it comes to building and launching a course that truly stands out.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Do you ever feel uneasy about the marketing tactics you see in the online space? In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Jan Ditchfield, a business strategist with a remarkable background in fundraising and ethical marketing. Together, they explore how to create genuine connections with your audience while staying true to your values—and how these principles can transform your online course business.

Drawing from her years in the nonprofit sector, Jan shares actionable strategies for avoiding the manipulative tactics of "bro marketing" and fostering trust through ethical sales practices. You'll also learn the key differences between ethical urgency and misleading scarcity, how to qualify leads to ensure your students are set up for success, and why building trust begins long before—and long after—the sale.

This conversation is packed with practical tips and empowering insights to help course creators navigate the often-confusing landscape of online marketing. If you're looking for strategies to grow your business authentically while delivering exceptional value to your students, this episode is a must-listen.

What You’ll Learn in This Episode:

• What "bro marketing" really means and why it’s harmful.
• Practical ways to sell authentically and ethically.
• How to use urgency and scarcity without crossing ethical lines.
• Why trust-building begins after the sale—and how it can lead to long-term success.
• Key strategies for ensuring your marketing aligns with your values.

Guest Spotlight:
Jan Ditchfield is an award-winning business strategist and ethical sales expert who has generated over $25 million in revenue in her career. She helps purpose-driven women turn their expertise into thriving, online businesses that generate consistent $10k months—without sacrificing their values or burning out. Jan left her 20+ year career as a professional fundraiser to build a multiple 6-figure business during the height of the pandemic, with a toddler under her desk. She’s also the straight-talking host of the Top 3% podcast No BS Business School, where she teaches women how to master ethical sales and marketing strategies that deliver real results.

Links & Resources:

• Connect with Jan: JanDitchfield.co or @janditchfield.co on IG and FB
• Listen to Jan’s podcast: No BS Business School
• Unlock your six-figure potential with Jan's FREE $100,000 Online Business Checklist.

Don’t Miss This Episode If You Want To:

• Learn how to market your online course with integrity.
• Build long-term relationships with your students and customers.
• Find joy in selling through alignment with your values.

Rate & Review:
If you enjoyed this episode, we’d love to hear your thoughts! Leave a 5-star review on your favorite podcast platform, and share how this conversation in

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

When it comes to creating course modules, how much is too much? How do you keep your learners engaged while delivering meaningful results? In this episode of The Art of Online Course Creation, we’re exploring the secrets to designing modules that hit the perfect balance—structured enough to guide your learners but flexible enough to meet their needs.

If you’ve ever wondered how to decide what belongs in a module, how long it should take, or how to avoid overwhelming your audience, this episode is for you. Get ready for actionable tips, real-world examples, and the clarity you need to create modules that your learners will love.

What You’ll Learn in This Episode:

• Why every module needs a clear purpose and how defining objectives can transform the learning experience.
• How to make time work for you and your audience by tailoring content to fit their schedules and priorities.
• Simple strategies for managing cognitive load to keep learners from feeling overwhelmed and help them retain what they’ve learned.

Plus, hear real-world examples and practical steps to implement these strategies in your own course.

If you’ve struggled with figuring out how much content to include in a module, or you’re worried about whether your course feels overwhelming to learners, this episode will give you the clarity and confidence to move forward. Whether you’re just starting out or refining a course you’ve already created, these tips will help you design with intention and impact.

Want to Learn More About How to Create an Impactful Course That Gets Results:

• Join the Course – The Your Best Course Experience will take you from idea to impact with easy to follow frameworks, strategies, and support.
• Work With Me 1:1 – Book a free discovery call to learn more about how I might support you in creating your first course, your next course, or making your existing course world-class.

Next Episode Teaser: Ever hear of a course marketing strategy that feels icky?  There's a reason for that.  Next week, that amazing business strategist, Jan Ditchfield is going to talk to us about selling our courses ethically.  I can't wait!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

In this episode of "The Art of Online Course Creation," Shannon Boyer sits down with Elizabeth Chappell, a successful quilt pattern designer, author, fabric designer, and podcast host, to discuss her journey from selling physical products to creating a multi-six-figure online course. Elizabeth dives deep into the strategies and lessons learned from her experience in building and scaling an online course that teaches others how to write and sell quilt patterns.

Tune in to Hear:

1. Creating an Online Course: Elizabeth explains how taking a well-crafted course herself inspired her to create her own online course. She discusses the value of learning from others and finding a niche no one else was teaching.
2. First Launch Fears and Strategies: Elizabeth reflects on her initial fears of launching her first course and shares her strategy for overcoming them. She offers practical advice for anyone worried about launching to “crickets” and suggests starting small to test interest and get feedback.
3. Building Credibility and Audience: A major factor in Elizabeth's success was building a strong audience before launching. She highlights the importance of consistency, cross-promotion, and collaboration in establishing trust and engagement.
4. Revamping a Successful Course: Elizabeth talks about why she chose to revamp her course after three successful launches. She and Shannon discuss the value of continuously improving course content and focusing on the student experience.
5. High-Touch Learning and Scaling: Elizabeth explains her unique approach to maintaining a high-touch experience by leveraging alumni to mentor new students. This strategy allows her to scale while ensuring personalized support.
6. Advice for Course Creators: Elizabeth offers key advice for new course creators: prove your concept, become an expert, and focus on quality. For those with existing courses, she emphasizes continuous improvement and seeking external feedback.

Whether you're an aspiring course creator or an established entrepreneur looking to refine your approach, Elizabeth's journey and insights are a goldmine of practical advice and inspiration. Her genuine care for her students’ success and her strategic mindset for growth make this episode a must-listen for anyone serious about online course creation.

Resources and Links:

• Elizabeth Chappell's Podcast: Craft to Career
• Elizabeth Chappell's Website: www.quilterscandy.com
• Elizabeth on Instagram: @quilters_candy
• Learn more about how to work with Shannon at www.shannonlboyer.com

Tune in to hear Elizabeth’s full story and her secrets to building a successful and impactful online course business!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

In this special coaching episode of the Art of Online Course Creation podcast, host Shannon Boyer introduces the new series where she provides guidance to aspiring course creators.

This episode features Brenda Chilstrom, an award-winning pediatric occupational therapist and feeding specialist. Brenda shares her journey and challenges in creating her online course, the Eating With Ease Academy, aimed at helping parents navigate feeding and sensory challenges with their children.

Shannon provides valuable advice on structuring courses and maintaining engagement. Listen in for insights, tips, and inspiration on building impactful online courses.

Brenda Chilstrom, OTR/L is an award-winning pediatric occupational therapist and feeding specialist, passionate about helping families navigate the complexities of feeding challenges. Through her innovative program, The Eating with EASE Academy, she empowers parents to create safe, joyful, and connected mealtime experiences for children facing feeding and sensory challenges. With a focus on sensory regulation, internal motivation, and nurturing curiosity, Brenda offers practical, evidence-based strategies tailored to each unique family, transforming rigidity and power struggles into joyful food exploration. Her mission is to shift the mindset around feeding, providing compassionate support and actionable tools to foster harmony and connection at the table.

See Brenda's FREE Unlock Eating Guide.
IG and FB @thatmakessenseot
Private FB Group: Picky Eating Solutions with That Makes Sense OT
www.thatmakessenseot.com

If you are interested in being coached by Shannon on an episode of the show, please apply here.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Have you ever found that the bonus content or a guest speaker in a course was the thing that truly got you hooked? In today's episode, we're diving into how adding that little extra can make your online course stand out—without overwhelming your students or distracting from your main content.

What You'll Learn:

• The difference between core content and bonus material, and why it matters.
• The three types of bonus content that can enhance your course.
• How to include guest speakers effectively to add value and credibility.
• Strategies to balance additional content so it enriches rather than distracts.

If you're a course creator looking to add that special touch to your online course, this episode is packed with insights on how to do it right. Learn how to offer bonuses and bring in guest experts in a way that truly benefits your students and sets your course apart.

Don't miss out on my free guide: "7 Things All Course MUST Have to Max Student Referrals." It's both a guide and a handy checklist to help you craft a high-quality course. Download it at shannonlboyer.com/must-haves

Next Episode:

Join us next week for a brand-new segment featuring a live coaching session with an award-winning pediatric occupational therapist. We'll explore how she can transition her successful in-person practice to the online world. It's going to be an insightful conversation you won't want to miss!

Enjoyed this episode? Be sure to subscribe and leave a review! Your feedback helps us create content that you love.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Ever thought about the legal side of online courses? You’re not alone! This week, Shannon Boyer sits down with Canadian lawyer and course creator, Corinne Boudreau, who breaks down the legal essentials course creators need to know. Corinne’s got a knack for making legal lingo easy to understand, all while adding her perspective as a fellow course creator.

In this episode, you’ll hear about:

• Copyright Must-Knows: Protecting your content from day one – why and how to do it right.
• Essential Contracts & Clauses: The key agreements every course creator should have and why they matter.
• Handling Chargebacks & Refund Policies: Corinne shares strategies for tackling tricky refund requests and managing chargebacks like a pro.
• Navigating International Markets: With customers potentially anywhere, get Corinne’s advice on governing laws and cross-border legal nuances.
• DIY Legal Resources for Course Creators: Corinne discusses her legal templates designed for Canadian small businesses to get legally set without the stress.

This episode is packed with actionable steps to set your business up for legal success—whether you’re new to course creation or scaling up. If you want to make sure your course is legally sound, don’t miss this informative and insightful conversation!

Find Corinne at www.legalmybiz.ca or on Instagram here.
To access the free Ultimate Online Biz Checklist, click here.

If you've found this episode useful, please consider leaving a 5-star rating and writing a review.  Your feedback really means a lot to me!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

In this insightful episode of The Art of Online Course Creation, I am joined by Annette Stepanian, an American lawyer who has dedicated her career to helping entrepreneurs and small business owners protect their creative work. Annette is the founder of Your Legal BFF, a resource for easy-to-use, industry-specific legal templates and training. Together, we delve into the legal side of online course creation and how to safeguard your business from costly legal mistakes.

Key Takeaways:

• Treating Your Course as a Business from Day One: One of the most common mistakes online course creators make is failing to treat their course as a business from the beginning. Annette explains the importance of setting up proper contracts, understanding intellectual property rights, and establishing clear terms of service and refund policies.
• The Power of Legal Templates: Many entrepreneurs shy away from legal services due to perceived costs, but Annette emphasizes the accessibility of legal templates that are designed for online course creators. These templates can provide essential protections without the need for a full-time lawyer.
• Protecting Your Intellectual Property: Online course creators often worry about content theft. Annette provides actionable advice on how to protect your work through copyright registration, trademarking course names, and using DMCA takedown notices if your content is copied.
• Navigating AI in Course Creation: As AI becomes more integrated into online businesses, course creators must be mindful of the potential legal challenges. While it can provide efficiencies, Annette advises creators to use AI cautiously until the legal landscape becomes clearer.

About Annette Stepanian: Annette is a lawyer with over a decade of experience working with small business owners, creatives, and course creators. Her business, Your Legal BFF, provides industry-specific legal templates and resources to make legal information accessible and affordable.

Connect with Annette:

• Website: www.AnnetteStepanian.com
• Your Legal BFF: www.YourLegalBFF.com
• Instagram: AnnetteStepanian

If you're ready to dive deeper into the legal side of your course creation journey, be sure to join us next week for a special episode with Canadian lawyer Corinne Boudreau, who will provide insights specific to our friends up north!

Until then, stay dedicated, stay passionate, and keep creating impactful online courses. Don't forget to subscribe, leave a review, and share this episode with your fellow course creators!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Imagine this: your online course is live, enrollments are flowing in, but how do you transform those sign-ups into a dynamic, engaged community? In this episode of The Art of Online Course Creation, Shannon Boyer unpacks why an engaged learning community is not just a bonus but a game-changer for online courses.

Shannon delves into the powerful impact community has on course completion rates, student retention, and overall course value. She shares compelling research that highlights the difference a vibrant community can make and offers practical strategies to create one that not only supports learning but fosters accountability and growth.

You'll learn how to implement specific activities and structures that encourage student interaction, from accountability threads to feedback sessions, ensuring your students feel connected and motivated to complete the course. Shannon also explores the role of the instructor in shaping the community—finding the balance between being present and empowering students to lead and engage with one another.

But the value doesn’t end when the course does. Discover how a well-maintained community can build lasting relationships, strengthen loyalty, and create advocates for your brand. Shannon discusses the importance of long-term engagement and offers insights on leveraging alumni and beta groups to keep the energy alive.

Additionally, Shannon addresses the current trend of using AI bots in communities, weighing in on why they may not be the ideal solution for fostering genuine connections. She also explains how you can set your course apart from the crowd by actively engaging with your students and encouraging a collaborative, rather than competitive, environment.

Ready to turn your course into a thriving community? Tune in to gain actionable strategies and insights that will help you build a space where your students can connect, grow, and succeed together.

For more insights on how to create a high-quality online course that delivers extreme value, check out my freebie, The 7 Things All Online Courses MUST Have to Max Student Referrals.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Teri Holland, a seasoned course creator and podcast coach. With a background in Neuro-Linguistic Programming (NLP) and hypnotherapy, Teri has successfully transitioned from live in-person trainings to online courses. She shares her valuable insights from over a decade of experience, discussing the power of staying personally involved in your courses, experimenting with formats, and the importance of persistence.

Teri candidly talks about her journey, including the challenges she faced when she removed herself from her podcast training course, only to find her students struggling to take action. Realizing that personal support was a key element, she revamped the course, introduced a five-day challenge, and saw impressive results.

Key topics covered:

• Teri’s Shift to Online Courses: How personal health challenges and COVID-19 led to Teri moving her live trainings online and why she decided to stick with it.
• The Importance of Involvement: Why Teri decided to reintegrate herself into her courses after finding that students weren’t taking action in her evergreen, self-paced programs.
• Why Short Challenges Work: How Teri structured her five-day podcasting challenge for rapid results, ensuring students don’t get stuck in perfectionism.
• Building Relationships: The importance of following up with students, nurturing relationships, and how it leads to both personal fulfillment and business growth.
• Launching vs. Selling: Teri’s candid thoughts on her “imperfect” approach to launching courses and why organic marketing and leveraging other people’s audiences has worked for her.
• Course Experimentation and Burnout Prevention: The need for course creators to experiment with formats, analyze results, and pivot when necessary
• Advice for New Course Creators: Teri’s advice to "just start" and allow room for growth, embracing the imperfections that come with being a beginner.

If you're a course creator looking to strike the right balance between personal involvement, scalability, and student success, you’ll find Teri’s experiences both enlightening and encouraging.

Connect with Teri:

• Website: www.teriholland.ca
• Social Media: @theteriholland
• Podcast: Success in Mind
• Freebie from Teri: Pod Launch Checklist

Teri Holland is Professional Speaker, Podcaster and Coach. Teri is the creator and host of Success in Mind, a podcast for entrepreneurs and leaders that ranks in the top 1% of podcasts worldwide. Having been a podcaster for over 9 years, she is now excited and passionate about helping others to find their voice through podcasting. 

Tune in next time for another

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

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This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

In this episode, Shannon Boyer unpacks the rising term “edupreneur” and why it’s a game-changer for course creators. As an entrepreneur who cares about your students’ success, becoming an edupreneur can elevate both your course quality and your business’s long-term growth. Shannon explains how shifting your mindset from just selling courses to creating transformative learning experiences can make all the difference.

What You’ll Learn:

• The true definition of an “edupreneur” and how it differs from being an entrepreneur.
• Why focusing on student success leads to a more sustainable and rewarding business model.
• Key mindsets that successful edupreneurs adopt, including prioritizing outcomes, continuous course improvement, and fostering a learning community.
• How to find your place in the online course market and maximize your impact by offering more than just information.

Whether you’re a seasoned course creator or just getting started, understanding the role of an edupreneur is essential. This episode offers practical tips and mindset shifts that will help you create more impactful, engaging courses and foster lasting relationships with your students.

Resources Mentioned:

• Join Shannon for the next Sip and Share, a free online community for course creators, held on the first Wednesday of the month.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

In this eye-opening episode, Shannon Boyer tackles one of the most widely accepted—yet misleading—pieces of advice in the course creation world: "You only need to know 10% more than your students to teach them." While this advice may sound comforting to new course creators, Shannon explains why it could be the very thing holding you back from creating a truly impactful and successful course.

What You’ll Learn:

• Why the "10% more" myth might limit the depth and value of your course.
• How to embrace your genuine expertise to elevate your course content and credibility.
• The importance of expert-level courses in building long-term success.
• Strategies to overcome imposter syndrome (and why not everyone experiences it!).

If you’re ready to break free from the surface-level teaching trap and confidently step into your role as a true course creator, this episode is for you. Shannon’s actionable tips and real-world examples will inspire you to embrace your expertise and create courses that not only sell but leave a lasting impact on your students.

• Ready to showcase your expertise? Join Shannon in Your Best Course Experience and start building a course that gets results! Learn more at https

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

What’s in a name? Everything—if you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, author of the groundbreaking book Brain Glue, to uncover the secrets behind creating course names that captivate and convert.

James brings decades of expertise in emotional selling and marketing, sharing the science-backed techniques behind why some names stick like glue—and why others don’t. From bestsellers like Men Are From Mars, Women Are From Venus to quirky products like Squatty Potty, James unpacks the strategies that make these names unforgettable.

Whether you’re brainstorming your very first course or rethinking your branding, this episode is packed with insights that will transform the way you think about naming.

Here’s What to Listen For:

• The surprising reason logical names fail—and what to do instead.
• A three-step process for coming up with names that resonate and sell.
• The "Brain Triggers" that create emotional connections in your audience’s mind.
• Fascinating stories behind some of the most iconic names in business (and what you can learn from them).
• How to balance SEO with emotional appeal for online course names.

About James I. Bond

James I. Bond is a behavioral management specialist and the author of Brain Glue, a Publishers Weekly finalist for Best Book of the Year. His career spans running a top advertising agency in Montreal to consulting with Fortune 500 companies in Southern California. Through Brain Glue, James demystifies the emotional triggers that drive decision-making and teaches entrepreneurs how to make their brands unforgettable.

Learn more about James’ work and explore Brain Glue at YesBrainGlue.com.

Resources and Links

• Learn More About James I. Bond: YesBrainGlue.com
• Order the Book: Brain Glue is available now on Amazon.
• Connect with Shannon Boyer: Explore Shannon’s services and book your free discovery call at ShannonLBoyer.com/Services.

Ready to Name Your Course Like a Pro?

Discover the art and science of course naming in this must-listen episode. Get inspired by James I. Bond’s stories, actionable tips, and creative insights that will he

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Have you ever tailored your online course to cater to visual, auditory, or kinesthetic learners, believing it would improve their outcomes? While the idea of learning styles is pervasive, what if it’s not the key to student success?

In this episode of The Art of Online Course Creation, host Shannon Boyer takes a deep dive into the widely held belief in learning styles and uncovers why they might not be the golden ticket many course creators think they are. Instead, Shannon shares evidence-backed strategies that truly enhance learning and help students achieve results.

What You’ll Discover in This Episode:

• The surprising research that debunks the myth of learning styles.
• Why focusing too much on learning styles can unintentionally limit students.
• The difference between learning preferences and effective teaching methods—and why it matters.
• How a multi-sensory approach to teaching fosters better engagement, deeper understanding, and more flexible learners.
• Real-world examples of aligning teaching methods with the content itself—whether it’s learning to play an instrument or mastering geometry.

Shannon also explores how engaging students through a variety of methods builds adaptability and critical thinking skills—tools they’ll use far beyond your course.

Why You Should Listen:

If you’re a purpose-driven course creator striving to create a course that gets real results for your students, this episode is for you. Shannon breaks down complex research into actionable advice, challenging common misconceptions while providing practical tips you can apply immediately.

Resources and Links:

• Join Shannon’s monthly Sip and Share sessions: shannonlboyer.com/Wednesdays
• Learn more about creating impactful courses: Visit Shannon’s Website

Don’t Miss Out on Next Week’s Episode:

Subscribe now to catch Shannon’s interview with James I Bond, author of Brain Glue, where they’ll discuss how to create compelling names for your courses and businesses to boost sales.

Ready to reimagine how you teach? Hit play now and discover how to move beyond the learning styles myth to create a more engaging and effective online course!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything.

That moment marked the beginning of Shannon Russell’s second act.

After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because her life changed. Now she’s an author, career transition coach, course creator, and host of the Second Act Success podcast, helping other women do the same.

In this heartfelt and practical conversation, we explore what it really takes to pivot from a 9-to-5 into entrepreneurship. From navigating identity shifts to launching your first course, Shannon shares the raw truth and encouraging wisdom you won’t find on your Instagram feed.

We talk about:

• Why passion alone isn’t enough—and what else you really need
• The mindset and identity shifts no one prepares you for
• How to know if online courses should be your side hustle… or your second act
• Why planning your leap (instead of just jumping) leads to more freedom, not less

If you’ve ever thought, “I want more, but I don’t know what’s next…” this one’s for you.

🎧 Listen now and let’s start mapping out your second act.

👉 Resources & Links Mentioned:

• Shannon Russell’s Website: secondactsuccess.co
• Her book Start Your Second Act – Available now!
• Follow Shannon Russell on Instagram,
• Check out Shannon's FREE Resources
• Book a discovery call with me: shannonlboyer.com/services

📌 Don’t forget to subscribe, share, and leave a review if this episode resonated with you.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging."

It’s time we rethink what makes an online course “high quality.”

In this episode, Shannon Boyer challenges the common misconceptions about course quality—and reveals what actually drives student success. 

Spoiler alert: It’s not fancy production or flashy design.

Whether you’re just getting started or refining a course you’ve already launched, you’ll learn what separates forgettable content from transformational experiences.

 Shannon breaks down the key differences between packaging content and designing for learning—and explains why thinking like a teacher is your most powerful asset as a course creator.

If you’ve ever felt pressure to have perfect slides, cinematic video, or 57 bonus modules just to feel legitimate… this episode will be a breath of fresh air.

You’ll walk away with:

• Why “production value” is not the same as “instructional quality”
• How to spot the repackaging trap (and avoid disappointing your students)
• The mindset shift that separates experts from exceptional educators
• The three instructional strategies that truly make a course unforgettable

Plus, Shannon introduces a brand-new segment: One Bold Idea—a powerful takeaway to help you reflect, refine, and reimagine your course long after the episode ends.

🎁 Free Resource:

Want to make your course more effective and more shareable?
Grab Shannon’s free guide:
👉 The 7 Things All Courses Must Have to MAX Student Referrals
Perfect for refining your current course or setting the foundation for your next one.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one?

In this episode of The Art of Online Course Creation, we’re diving deep into the realities of creating an online course. It’s not the effortless cash machine some people promise, but that’s actually a good thing. When done right, an online course becomes more than just another revenue stream—it becomes a powerful asset that sets you apart in your industry, builds your credibility, and creates real impact.

And here’s the kicker: The rewards of putting in the effort go far beyond what you might expect.

In This Episode, You’ll Learn:

✅ Why “passive income” is a myth—and what online courses actually offer instead
✅ How the work of creating a course puts you in an elite group of experts
✅ The surprising ways a high-quality course can open doors to new opportunities
✅ Why your course isn’t just a product—it’s a long-term asset that grows with you
✅ How building a course can position you as a trusted authority and thought leader in your space

🎧 Plus, don’t miss part two of this special series! In the next episode, I’ll break down how to design a course that creates real transformation for your students. Be sure to subscribe so you don’t miss it!

Resources & Links Mentioned:

📌 Sign up for my free masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results
📌 Connect with me on Instagram @shannonlboyer and let me know what resonated with you.

➡️ If you found this episode valuable, take a screenshot, share it on Instagram, and tag me—I’d love to hear your takeaways!

🎙 Listen now and discover why the effort of creating a course is actually your biggest advantage!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a purposeful educational offering, creating impactful workbooks, and delivering value-packed workshops for her audience of high-performing professionals.

Elaine's passion for helping her clients achieve their full potential shines through as she discusses her vision for workshops and online courses. Whether you’re an entrepreneur considering creating a course or looking to refine your current offerings, this episode is brimming with strategies, practical advice, and creative approaches to course creation.

🎧 What You’ll Learn in This Episode:

• Why course creation is as much a creative outlet as it is a strategic business decision.
• The importance of being intentional when creating workbooks and how to transform them into active learning tools.
• Tips for designing workshops that engage participants and leave a lasting impact.
• Key differences between creating in-person workshops and translating them into online courses.
• How to tailor your course content and materials to meet the needs of your target audience, whether in-person or online.

✨ Actionable Takeaways:

• How to craft workbooks that are practical, engaging, and support active learning.
• Strategies for structuring workshops and courses to maintain engagement and ensure students walk away with actionable skills.
• Insights on marketing your course to the right audience and being transparent about who it’s designed for.

📌 Ready to Create Your High-Impact Course?
Be sure to check out my free masterclass, The Four Proven Steps to Creating a High-Quality Online Course That Gets Results. Learn how to avoid common pitfalls, deliver exceptional value, and build a course that truly makes an impact. 

🎤 Get Featured on the Podcast:
Want to work through your course creation questions in a coaching session with me? Apply to be a guest on The Art of Online Course Creation.

📧 Get in Touch with Elaine Dickens:
Live Inspired Wellness
Elaine on Instagram

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll learn about the important roles of marketers, tech and design specialists, and educators—and why knowing the difference is essential for your course’s success.

What You’ll Learn in This Episode:

• The distinct role each person plays in the course creation process.
• Why the right kind of help matters at each stage of your course development.
• The value of working with marketers, tech experts, and educators—and how they all contribute to a course that can truly make an impact.
• Key insights on how to avoid common missteps when choosing who to work with.

Choosing the right support for your course creation journey can set you up for long-term success. With the right combination of marketing, design, and educational expertise, you can create a course that not only looks great but truly delivers on its promises to your students.

Resources Mentioned:

• Free Masterclass: The Four Proven Steps to Creating a High-Quality Online Course That Gets Results
  • Discover the essentials for creating a course that resonates with students.
  • Learn proven steps for making your course stand out and get results.

Looking Ahead:
In next week’s episode, Shannon is joined by registered psychotherapist Elaine Dickens for a live coaching call about turning her expertise into an impactful online course. Don’t miss this insightful discussion about teaching methods and creating valuable workbooks!

Subscribe & Connect:
If you enjoyed today’s episode, make sure to subscribe and leave a review—it helps us bring you more content that matters!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMaster University—to explore the transformative role of AI in business and course creation.

From practical tips for getting started with AI tools to understanding their limitations and potential biases, Emily shares her invaluable expertise in a way that's easy to understand and implement. Whether you're an AI novice or someone looking to refine your AI strategy, this episode is packed with actionable insights to help you stay ahead in a fast-evolving digital landscape.

What You’ll Learn in This Episode:

• How to start experimenting with AI tools like ChatGPT and Claude.
• The secrets to crafting effective AI prompts for better results.
• Why AI is a tool, not a shortcut, in creating high-quality, impactful courses.
• Essential considerations for protecting your privacy and data when using AI.
• Practical applications of AI for course creators, from content brainstorming to refining your writing.

Emily also sheds light on the ethical and legal aspects of AI usage, offering a balanced perspective on its opportunities and challenges.

If you’ve ever wondered how to incorporate AI into your business without compromising your unique voice or brand integrity, this conversation will guide you through the possibilities and pitfalls. Emily’s real-world examples and relatable approach make this complex topic accessible, whether you’re a seasoned marketer or a course creator just starting out.

Connect with Emily Baillie:

• Visit her website: compasscontent.ca
• Follow her on LinkedIn: Emily Baillie
• Find her on Instagram: Emily Baillie
• Join her newsletter for tips and upcoming workshop announcements.

Take the Next Step:
Looking to create your own online course? Don’t forget to sign up for Shannon’s free masterclass:
The Four Proven Steps to Creating a High-Quality Online Course That Gets Results. Reserve your spot at shannonlboyer.com/join.

Subscribe & Review:
Enjoyed this episode? Subscribe to The Art of Online Course Creation on your favorite podcast platform and leave a 5-star review. Your feedback helps us reach more purpose-driven entrepreneurs like you.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand.

In this episode of The Art of Online Course Creation, I’m joined by Andrei Mincov, founder and CEO of Trademark Factory, the only firm in the world offering trademark registration services with guaranteed results for a guaranteed budget.

Andrei shares his journey from practicing law in Russia to founding his global trademarking business and provides invaluable insights for course creators, including:

• The critical differences between copyrights, trademarks, and patents—and why they matter for your course business.
• When and how to trademark your course name, framework, or visuals to ensure they remain uniquely yours.
• The risks of neglecting trademark protection and how it could cost you down the line.
• How to navigate the legal complexities of trademarks in a global, online business.

If you’ve ever wondered whether trademarking your course or framework is worth it—or how to even start—this episode is packed with actionable advice to help you safeguard your brand, grow your business, and set yourself apart in a crowded marketplace.

Resources Mentioned in This Episode:

• Trademark Factory Website
• Trademark Factory YouTube Channel: Learn more about trademarks with Andrei’s video library.

Andrei Mincov is the founder and CEO of Trademark Factory®. Andrei has written multiple books on intellectual property, one an international bestseller, and he has helped thousands of entrepreneurs and companies protect their IP. He is passionate about sharing his experiences with growth-minded entrepreneurs who want to build amazing brands.

Ready to protect your course brand? Don’t miss this essential conversation!

🎙️ Tune in now to discover how trademarks can elevate your course business and secure your place as an industry leader.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening.

In this episode of The Art of Online Course Creation, we’re hitting pause on the hustle to do just that. Shannon walks you through how taking time to reflect can fuel your next big moves, help you set meaningful goals, and set the tone for a more intentional year ahead.

Whether you’re celebrating major wins or untangling lessons from the tougher moments, this conversation is all about making space for growth, clarity, and purpose as you head into 2025.

To join my free masterclass The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results, click here!

What You’ll Hear in This Episode:

• Why taking time to reflect can completely change how you approach the new year.
• How celebrating even the smallest wins can motivate you for what’s next.
• A refreshing way to look at challenges—hint: they might not be the setbacks you think they are.
• A simple framework to set goals that align with your vision, not someone else’s.

Looking Ahead:
Next week, we’re diving into a must-know topic for course creators: protecting your brand. Shannon sits down with trademark expert Andrei Mincov to explore what you need to know about securing your intellectual property and why it’s a game-changer for your business.

Your Next Step:
Take just five minutes today to reflect on the past year. What’s one win you’re proud of? What’s one lesson you’ve learned? Write it down—it’s the first step toward a strategic, intentional 2025.

Tune in now and let’s get started.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from school every day, staying healthy, or building a legacy?

In this episode, Shannon takes you on a reflective journey to explore how success isn’t just about the numbers. Through personal stories and fresh insights, she challenges the idea of a one-size-fits-all definition and helps you uncover what success looks like for you.

Get ready to rethink your goals and design a business that truly supports the life you want to live. Whether you’re dreaming of more time for family, better health, or simply enjoying the ride, this episode will inspire you to align your course business with what matters most.

Plus, Shannon shares a candid moment about her own struggles with balance this year—and the changes she’s making to prioritize her well-being in the year ahead.

In this episode, Shannon covers:

• The mindset shift you need to define success on your own terms.
• How to create a business that works for your life, not the other way around.
• Personal reflections, actionable questions, and the inspiration to dream bigger (or smaller—whatever feels right for you).

Resources to Keep the Momentum Going:

• Masterclass Signup: Ready to create an online course that gets results and showcases your expertise? Don’t miss Shannon’s free masterclass, where she shares her proven 4-step framework.
• Sip and Share Hour: Join Shannon and other online course creators for a monthly meetup—it’s like the lunchroom of the online course world!

You don’t have to chase someone else’s idea of success. This is your chance to define it for yourself—and start building a life and business that feels just right.

Hit play, and let’s get started.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

What does success look like for you as a course creator?

As the year draws to a close, it's natural to reflect on your achievements, challenges, and vision for the future. But when it comes to your online course, how do you define success? Is it the number of enrollments? The revenue? Or is it something deeper—something more impactful?

In today’s episode of The Art of Online Course Creation, host Shannon Boyer dives into the first part of a powerful three-part series designed to help you redefine success. Moving beyond traditional metrics, Shannon challenges you to take a holistic look at what truly matters in your journey as a course creator.

In this episode, Shannon explores how to redefine success as a course creator, moving beyond surface-level metrics to uncover what truly matters. You’ll discover fresh perspectives on measuring your impact, creating a deeper connection with your students, and building a legacy that aligns with your mission.

Throughout the episode, Shannon shares actionable reflection prompts and inspiring examples that will leave you motivated to celebrate your wins, learn from your challenges, and approach the year ahead with clarity and purpose.

If you’ve ever felt pressure to chase vanity metrics or struggled to define your achievements in meaningful ways, this episode is for you. Shannon’s insights will leave you inspired to focus on what matters most: the lives you touch and the legacy you’re building through your course.

Resources & Links

• Explore Shannon’s signature program: Your Best Course Experience
• Connect with Shannon through Instagram @shannonlboyer

Next Week:
Join us for part two of this series, where we’ll dive deeper into redefining success for yourself—not just as a course creator, but as an entrepreneur with a vision. You won’t want to miss it!

Subscribe & Review
If you loved today’s episode, don’t forget to subscribe and leave a review on your favorite podcast platform. Your feedback helps us reach more purpose-driven course creators like you!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome.

They unpack why the term doesn't tell the full story—and what’s really going on inside our heads when we hesitate to hit publish on that online course, avoid showing up publicly, or hold back from claiming our expertise.

Lindsay introduces listeners to Positive Intelligence and the concept of the internal saboteur—that critical inner voice that keeps us playing small. Together, Shannon and Lindsay explore how to recognize these saboteurs, reframe limiting beliefs, and build the mental muscles needed to step into leadership with confidence and clarity.

What You’ll Learn in This Episode:

✅ Why “imposter syndrome” might be holding you back more than it’s helping

✅ The neuroscience behind self-doubt—and how to rewire your brain in just 6 weeks
✅ The subtle lies your saboteur tells you (and how to spot them)
✅ Why confidence doesn't require perfection—or knowing everything
✅ How course creators can reclaim their authority and own their expertise
✅ What to do when negative feedback threatens your momentum
✅ Tips for both new and experienced course creators to overcome hesitation and stay connected to their purpose

Links & Resources Mentioned:

• 🔗 Learn more about Positive Intelligence Bootcamps: highvoltageleadership.ca
• 📸 Follow Lindsay on Instagram: @highvoltleadership
• 💼 Connect with Lindsay on LinkedIn: Lindsay White on LinkedIn
• Free Saboteur Assessment

If You Loved This Episode…
Please take a moment to leave a 5-star review and subscribe so you never miss an insight-packed conversation. And share this episode with another course creator who might need a reminder that they’re already more than enough.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul?

In this episode of The Art of Online Course Creation, Shannon walks you through the two most important steps you need to take before you ever start building your course: identifying your most marketable area of expertise and narrowing your topic so it’s clear, focused, and profitable.

If you’ve ever found yourself spiraling in indecision—knowing you have so much to offer but struggling to figure out how it all translates into a successful course—this one’s for you.

Inside the episode, you’ll learn: 

 ✔ Why being “a few steps ahead” isn’t enough—and what to aim for instead
 ✔ How the Curse of Knowledge could be blocking your best course idea
 ✔ The three essential ingredients of a sellable course topic
 ✔ A step-by-step method to take your vague idea and make it hyper-specific
 ✔ Why passion is not optional if you want long-term success (and sales)

Plus, Shannon shares her proven Course Topic Filter and some juicy real-world examples to help you cut through the noise, get unstuck, and finally choose a topic that fits you.

🔗 Don’t miss these resources mentioned in the episode:

• Grab the Free Course Topic Filter Worksheet to work through this step-by-step

🎧 Press play and let’s make sure your course topic isn’t just a good idea—it’s the right one.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you.

In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create sustainable, high-impact nurture content—without chasing trends or relying on gimmicks.

Lindsay’s background in journalism and advertising gives her a unique perspective on content marketing, and she’s sharing her secrets to creating content that builds relationships and keeps your audience engaged before you have something to sell.

In this episode, we cover:

✅ What nurture content actually is (hint: it’s not just another call-to-action)
✅ Why most entrepreneurs struggle to stay consistent with content—and how to fix it
✅ The mistake course creators make when they only show up during a launch
✅ How to tap into your creativity (even if you think you aren’t a “writer”)
✅ The secret to making content creation feel fun instead of a chore

Lindsay also shares how she transitioned from writing content for clients to helping them do it themselves—so it actually sounds like them. And if you’ve ever wondered whether social media content should be different from your email content, she has a game-changing perspective on that too.

This episode is packed with insights that will change the way you think about your content strategy—whether you’re just starting out or looking for a better way to keep your audience engaged between launches.

🎙️ Listen now and start creating content that builds real connections!

Connect with Lindsay Smith:

📲 Instagram & Threads: @lindsaysmithcreative
🌎 Website: www.lindsaysmithcreative.ca
🎧 Podcast: Content Magic

Resources & Next Steps:

🔥 Want expert guidance to create a high-quality online course that gets results? Book a free coffee chat with me: www.shannonlboyer.com/services

📱 Let’s connect on Instagram: @shannonlboyer

🔔 Don’t forget to subscribe and leave a ⭐⭐⭐⭐⭐ review if you loved this episode! Your support helps us bring you more in-depth conversations with top experts in online course creation.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales.

But here’s what actually happened—and why I was completely wrong.

If you’ve ever put off launching your course because you felt like you didn’t have enough followers, email subscribers, or engagement, this episode is for you. I’m breaking down the biggest misconception about audience size, what actually drives course sales, and why waiting for the “right” conditions might be holding you back.

In This Episode, You'll Learn:

✔️ Why audience engagement matters more than audience size
✔️ The surprising truth about my first course launch—and what I wish I had known
✔️ The mistake I made when advising another course creator (and why I regret it)
✔️ What actually converts casual followers into paying students
✔️ Why chasing big numbers doesn’t always mean more sales
✔️ How to start building a community that is eager to buy—no matter how small your audience is

If you’ve been holding off on launching because you feel like you’re not “big enough” yet, this episode might just change the way you see your business.

🎧 Tune in now and let’s talk about why your course is ready—even if your audience isn’t as big as you think it should be.

📩 Loved this episode? Send me a DM or reply to my latest email with your biggest takeaway! And if you’re serious about creating an online course that actually gets results, make sure you’re on my email list so you don’t miss my next training.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste.

In this episode of The ART of Online Course Creation, I sit down with expert conversion copywriter Gina Whitehouse to talk about the power of persuasive sales copy and how to ensure your sales page isn’t turning potential students away. Gina has helped countless course creators craft compelling messaging that connects, converts, and sells. And today, she’s sharing her top insights with you!

We cover:
✅ The biggest mistakes course creators make when writing their own sales pages
✅ The difference between conversion copywriting and content writing (and why it matters)
✅ The secret ingredient to copy that makes your audience feel like you’re reading their mind
✅ Whether AI tools like ChatGPT can replace a professional copywriter
✅ What to look for (and what to avoid!) when hiring a copywriter

If you’re ready to stop guessing and start selling, this episode is a must-listen.

🎧 Tune in now!

📌 Resources & Links:
👉 Connect with Gina Whitehouse: Website & Blog | Instagram | Podcast: Seven-Figure Copy for Female Entrepreneurs | 7-Figure Homepage Freebie

Gina Whitehouse is your Go-to Expert Conversion Copywriter. She specializes in crafting persuasive, high-converting copy for value-driven female business owners who want to attract high-quality, premium clients and scale their businesses from 6 to 7 figures.

🚀 Let’s connect!
Follow me on Instagram @ShannonLBoyer and tell me your biggest takeaway from today’s episode!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Ever wondered if your creative skills could translate into a profitable online course? 

In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic passion into a multiple six-figure course business.

Mindy shares:
✅ The moment she realized her expertise was in demand—and how she turned that into a course
✅ Why starting small led to her biggest course launch success
✅ The common mistakes new course creators make (including a big one she made in naming her first course)
✅ How she managed a wildly successful launch—while navigating imposter syndrome
✅ The surprising role consistency plays in audience growth and course sales

Whether you're in the early stages of course creation or looking to refine your existing strategy, Mindy’s journey is packed with lessons on pricing, audience building, and balancing passion with profit.

📌 Don’t miss the part where she reveals the exact price she charged for her first successful launch—and why she later pulled the course off the market.

🎧 Listen now to hear how Mindy built a thriving course business while staying true to her passion for art!

Resources & Links:
👉 Follow Mindy on Instagram: @indybloomdesign

👉 Learn More About Indy Bloom Design: www.indybloomdesign.com

👉 Join my free masterclass: www.shannonlboyer.com/join

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout?

In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator of The Scale Method, to uncover how she transformed her online course business into an 8-figure powerhouse using evergreen sales funnels. Caitlin shares the pivotal lessons she learned along the way, including why launching isn’t always the best strategy and how she built a predictable, scalable income stream without the stress of constant promotions.

We dive deep into: 

✅ The key differences between live launching and evergreen funnels (and which one is best for you) 

✅ The biggest mistakes course creators make when transitioning to evergreen (and how to avoid them) 

✅ Why traditional webinar strategies fail in evergreen models—and what works instead 

✅ How to structure an ethical sales funnel that builds trust with your audience 

✅ The mindset shifts that took Caitlin from stuck to scaling fast (and what it takes to hit your first 6 or 7 figures!)

If you've ever felt like you’re on a never-ending treadmill of launches, this episode is a must-listen. Caitlin’s journey will show you how to simplify your sales strategy while creating sustainable, long-term success.

🎧 Listen now and discover how to build a high-impact, high-revenue course business—without the launch stress.

🔗 Links & Resources Mentioned:

• Caitlin Batcher’s Free Masterclass: How to Generate Launch-Size Revenue Without Launching
• Follow Caitlin on Instagram: @CaitlinBatcher
• Join Shannon’s Free Masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results

📢 Loved this episode? Don’t forget to subscribe, leave a ⭐⭐⭐⭐⭐ review, and share it with fellow course creators who need this advice!

➡️ DM me on Instagram (@ShannonLBoyer) and let me know your biggest takeaway from today’s episode!

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results?

In this special bonus episode of The Art of Online Course Creation, we’re diving deep into the transformation factor—the difference between courses that simply share information and those that change lives. If you haven’t listened to Part 1 yet, be sure to check it out first!

In This Episode, You’ll Learn:

✅ Why transformation—not just information—should be the core of your course
✅ The biggest mistake course creators make when designing their curriculum
✅ How to structure your course as a step-by-step journey that keeps students engaged
✅ Why anticipating roadblocks is key to helping students follow through
✅ The powerful ripple effect of empowering your students (and how it benefits you, too)

🎧 Plus, I’m sharing real-world examples of transformational course design, so you can apply these principles to your own course—starting today!

Resources & Links Mentioned:

📌 Sign up for my FREE masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results
📌 Join me next week for a conversation with Caitlin Bacher on evergreen sales funnels & scaling your course business!

🎙️ Listen now and discover how to create a course that truly transforms your students’ lives!

👉 Have you ever taken a course that truly changed the way you think or work? Tell me about it in the comments!

#CourseCreation #TransformationalLearning #OnlineBusinessGrowth

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Join me in The Build Lab and get access to my new custom GPTs!

AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if relying on AI too soon—or too much—actually waters down the very thing that makes your course special?

In this episode, Shannon Boyer shares her unexpected shift from AI skeptic to strategic adopter—and what it took to get there. She’ll reveal how most AI tools are getting it wrong, and how you can make them work for you without compromising your unique voice, stories, or expertise.

You’ll also hear:

• Why generic course content is flooding the market—and how to avoid that trap
• The crucial moment in the course creation journey where most creators quit (and how to push through it)
• A peek into the revolutionary tools Shannon’s building—and how they’re changing the game

If you’ve ever felt overwhelmed by AI or unsure how to use it ethically and effectively in your business, this episode is your guide to creating with clarity, confidence, and integrity.

👉 Whether you're AI-curious or AI-cautious, don't hit publish on your next course without listening to this.

Are you ready to create your course and need the exact steps and frameworks to follow?  Check out Your Best Course Experience.

Confident in your course idea and want to get to market as quickly as possible?  Check out The Accelerator VIP Experience.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offering, but because the traditional methods of selling feel pushy, fake, or completely out of alignment.

Today’s guest knows exactly how that feels—and she’s built a business showing entrepreneurs a better way.

In this episode of The Art of Online Course Creation, Shannon sits down with Justine Beauregard, award-winning sales strategist, writer for Entrepreneur.com, and host of the People Over Profit podcast. Justine’s story is anything but conventional. From charging $5 for backyard puppet shows to enrolling 204 students in a brand-new group program—with no email list and no ad spend—her approach to business has always been rooted in creativity, empathy, and a deep understanding of people.

Together, Shannon and Justine explore:

• The surprising difference between marketing and sales that most course creators get backwards
• Why building an audience isn’t always your first move—and what to focus on instead
• How Justine grew a thriving course-based business using borrowed audiences and organic referrals without ever feeling salesy
• What it really means to sell in a way that feels natural, ethical, and aligned with who you are
• Why messaging matters more than metrics—and how to speak directly to the people who are already searching for you
• A fresh take on the outdated “discovery call” that might change how you connect with potential students forever

Whether you’re brand new to course creation or you’ve launched a few times and are feeling stuck, this conversation is packed with honest insight, refreshing perspective, and actionable ideas to help you sell with confidence and ease—without becoming someone you’re not.

💡 One powerful takeaway: What if the best lead generation strategy isn’t about hustling for attention… but about serving your students so well that they naturally spread the word?

Justine’s story is proof that real relationships, genuine curiosity, and a strong mission can build a business that thrives—one conversation at a time.

Website: www.justinebeauregard.com 

Podcast: https://www.justinebeauregard.com/podcast 

Instagram: https://instagram.com/justinebeauregardcoach

To access Justine's Freebies, click here.

🎧 Tune in now and get inspired to rethink how you sell, connect, and serve.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

We all want our courses to help people. But how do you really know if yours is making a meaningful difference? Not just in metrics, but in someone’s life?

In this episode, Shannon shares a story of working with a successful course creator who had all the revenue but none of the spark. What changed everything wasn’t more content or better funnels, it was a renewed focus on impact.

You’ll learn:

• What course impact actually means 
• The four key signs your course is creating lasting change, and why missing even one of them matters
• How to tell if your students are truly implementing what you teach 

Whether you're questioning your course's effectiveness or simply want to ensure your students walk away transformed, this episode is your first step toward creating a course with reach, reputation, and results.

🎧 Plus: Shannon’s Bold Idea may shift how you see your role as an educator forever.

✨ Want more?

Join The Build Lab — the community for course creators who care about doing it right. With feedback, guidance, and access to Shannon’s full course-building system, it’s where real impact starts.

🗓 Next week on the podcast: Shannon chats with Kelly Leardon from Walk Like Warriors about building a thriving course business without a huge audience. You won’t want to miss it.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

You can create the most brilliant curriculum in the world… but if your students feel invisible, disconnected, or lost, your course won’t deliver the results you promised.

In this episode of The Art of Online Course Creation, Shannon reveals the hidden force that can make or break your course: student touch points—the intentional moments of interaction that transform information into real learning.

From a surprising lesson she learned as a classroom teacher with a stack of essays and a red pen, to the way course creators can strategically design touch points that keep students motivated and on track, Shannon unpacks why these small, human connections often matter more than the content itself.

You’ll discover:

• Why touch points create momentum, trust, and completion in ways curriculum alone can’t.
• The unexpected way interactions with your students can actually make you a better teacher.
• How to decide the right type and number of touch points based on your course promise, your business model, and your students’ needs.

The big idea? Interaction isn’t an add-on—it is the experience.
If you want your course to stand out and truly change lives, this episode is your roadmap.

🎧 Listen now and learn how to design courses that feel guided, personal, and unforgettable.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

What happens when a reluctant teacher, a vintage sewing machine, and a dial-up internet connection collide?

In this inspiring episode, Shannon sits down with Lyric Montgomery Kinard, award-winning artist, educator, and founder of the Academy for Virtual Teaching, who has spent decades guiding creatives—from quilters to course creators—toward confidence, clarity, and connection through online education.

But Lyric’s journey into the online course world wasn’t mapped out. It began unexpectedly, with young kids at home, limited travel opportunities, and a camera in hand. What followed was a series of bold pivots, from filming grainy DVDs to teaching design principles to students on every continent. Along the way, she discovered how to translate in-person energy into a compelling digital presence, how to build an audience without relying on social media, and how to step fully into her role as a guide, not the hero.

This episode is for you if:

• You’re curious about transitioning from in-person to online teaching
• You feel intimidated by technology or the idea of being on camera
• You think you need a big audience to launch a successful course
• You’re an artist, creative, or craftsperson wondering how to monetize your skills through teaching
• You’ve hit burnout and are looking for a grounded way to reconnect with your “why”

Topics We Cover:

• Lyric’s unconventional path from quilt guilds to course creation
• The myth of needing a massive audience to succeed online
• How to develop confidence on camera (and why it’s okay if it feels cringey at first)
• Why creating online courses is a creative act in itself
• Tactical advice for teachers who feel overwhelmed by video tech
• The secret to building deep trust with your audience—even without flashy marketing
• What to do when you’re starting to wonder if course creation is still right for you

Whether you’re at the very beginning of your course creation journey or years into it and looking for renewed purpose, this conversation is a reminder that there is no one right path to success—just a commitment to serving others and staying true to your values.

🎧 Listen now and discover how to build an online teaching business that fits your life—on your terms.

Lyric Kinard is an award-winning artist, educator, and author dedicated to helping artists gain confidence, refine their creative vision, and develop their unique artistic voice. With over 25 years of experience teaching art quilters and visual artists, Lyric specializes in making complex design concepts accessible and practical for creators at any level.

www.lyrickinard.com

Free Video Production Checklist

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

You launched your course with big intentions. The content is solid. The delivery felt strong. You know your stuff.

So why aren’t your students getting the results?

In this episode of The ART of Online Course Creation, we’re pulling back the curtain on what really causes a course to fall flat—not because you're a bad teacher, but because no one ever taught you how to design for impact.

Host Shannon Boyer takes you inside the three places most course creators overlook when transformation doesn’t happen—and why those polite testimonials, half-finished modules, or quiet student chats might not mean what you think.

If you’ve ever wondered:

• “Am I attracting the wrong people?”
• “Why aren’t they actually using what I teach?”
• “Do I need to burn this whole thing down?”

…this conversation is your permission slip not to panic—but to redesign with purpose.

This isn’t about throwing more content at the problem. It’s about finding the friction—and fixing it in a way that honors your voice and your learners.

🎙️ Listen now to discover:

• The surprising (and fixable) reason even great courses stall out
• What adult learners actually need to take action—and how to deliver it
• How to spot a misaligned audience before it drains your energy
• And the single bold idea that could change how you think about teaching online forever

🎯 Because impact isn’t accidental.
 It’s designed—with clarity, intention, and leadership.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms.

Kelly’s journey didn’t start with a flashy viral moment or a large following. In fact, it began with a phone call she never should have answered - on her daughter’s wedding day, no less. 

That moment of regret turned into a powerful catalyst, pushing her to leave a corporate dream job behind and build something better.

Fast forward to today, and Kelly has scaled a thriving business without sacrificing her personal life, her family, or her values. She’s proof that it doesn’t take a massive audience to create real impact. It takes intention, authenticity, and an unwavering commitment to your customers.

Throughout this episode, you’ll hear:

• The story of how a pivotal family moment became the spark for a business built on integrity and balance.
• Kelly’s candid reflections on how to build an algorithm-proof business that doesn’t rely on trends, going viral, or catchy dances.
• Her no-nonsense approach to course creation and why she believes you should burn it down and start over (again and again) until it actually gets results.
• How she balances the demands of entrepreneurship without letting work consume her life (and why she won’t compromise on weekends or family time).
• The spicy takes she’s not afraid to share about the myths of overnight success and why so much of the social media advice out there doesn’t hold up in real life.

Kelly also opens up about her mission: to serve women who are spinning a million plates, to show them that it’s possible to build businesses that work for their lives, not the other way around.

Whether you’re just getting started or you’ve been at it for years, this episode is a rallying cry to rethink the hustle and embrace a slower, smarter, and more sustainable way of building something that lasts.

Tune in to hear Kelly’s unfiltered insights, and why it’s not about the size of your following, but the size of your commitment to getting your people real results.

Kelly Leardon is the powerhouse behind Walk Like Warriors, a business strategy brand that helps female entrepreneurs stop winging it and start scaling it.

As a certified Director of Operations turned Business Coach & Strategist, Kelly teaches female business owners how to structure their work like CEOs, not hobbyists, to drive real results (all while working LESS). 

You can find her at:

Walk Like Warriors website

Instagram

Check out her free Revenue Boosting resource here.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Ever felt like you’re sitting on a mountain of valuable content (tutorials, workshops, PDFs, maybe even entire slide decks), but you have no idea how to turn it into a structured, sellable course? You’re not alone.

In this episode of The Art of Online Course Creation, Shannon sits down with Alexis Galloway, founder of So Sweet Academy and a creative entrepreneur who went from stitching for fun to building a full-fledged online business teaching machine embroidery to beginners. But Alexis’s journey wasn’t a straight line.

She started, like many creators do, by sharing her passion and answering questions one by one… until she found herself repeating the same explanations over and over. That’s when she realized there had to be a better way - a way to multiply her impact, streamline her teaching, and scale her business beyond one-to-one conversations. Enter: online courses.

But as Alexis discovered, creating a course isn’t just about recording tutorials and uploading them to a platform. Her first course (though successful on the surface) lacked the structure, intentionality, and learning journey that students truly needed. The result was confusion, repeated questions, and missed transformation.

In this honest and inspiring conversation, Alexis opens up about:

• The mindset shift from hobbyist to business owner and the pivotal moments that sparked her evolution.
• Why her first course made her cringe and how refining the structure changed everything.
• The biggest mistake most creators make with existing content (and how to fix it).
• How adding coaching and real-time support took her course from “nice to have” to life-changing.
• The essential (and often overlooked) parts of course creation that separate scattered content from true transformation.

If you’ve ever felt overwhelmed by your own ideas, or if you’re wondering how to turn your expertise into something that actually gets results, this episode is packed with insight, honesty, and actionable wisdom.

🎧 Tune in to hear how Alexis transformed a messy vault of tutorials into a profitable, purpose-driven program, and how you can do the same.

Connect with Alexis here:

https://www.facebook.com/Sewsweetacademy https://www.youtube.com/@sewsweetacademy https://www.instagram.com/sewsweetacademy

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Have you ever sat through a lesson and wondered, “Why am I even learning this?”

If you’ve ever felt that way, imagine how your students feel when they step into your online course without a clear sense of purpose. The truth is, one of the simplest shifts you can make in your teaching is also one of the most powerful: starting with why.

In this episode of The ART of Online Course Creation, Shannon Boyer shares how a single moment in the classroom changed her teaching forever, and why leading with purpose isn’t just a nice touch, but the difference between students who finish your course and students who check out halfway through.

You’ll hear:

• A personal story about an adult learner whose simple question revealed a hidden gap in course design.
• Why explaining the “why” first transforms attention, retention, and real-world application.
• How to connect each lesson to a bigger outcome so students stay motivated from start to finish.
• Practical strategies to keep purpose alive throughout your teaching, not just at the introduction.

If your students have ever seemed distracted, disengaged, or unmotivated, this episode will give you a fresh lens on how to spark their focus, help them remember what you taught, and, most importantly, move them into action.

🎧 Listen now to discover how starting with “why” can turn your course from information overload into a transformational learning experience.

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

What if everything you believed about growing your audience was just… backwards?

When business and sales coach Tracy Beavers left her high-powered corporate job, she thought she had all the tools she needed to build a thriving online business. But after sinking thousands into ads and launching to crickets, she realized something was missing—and it wasn’t just a better funnel.

In this candid and energizing conversation, Tracy sits down with host Shannon Boyer to unpack how she rebuilt her visibility from the ground up without spending another cent on ads. 

What she discovered not only transformed her business, it’s now helping course creators across industries build sustainable, high-converting marketing machines using nothing but organic strategies.

You’ll hear the real story behind Tracy’s rocky first course launch, how she turned failure into a framework, and the specific mindset shift that every course creator needs to make to grow with confidence. 

We also dive deep into the time trap of content creation, how to simplify your strategy without sacrificing results, and why social media might be less about shouting into the void and more about building quiet momentum that lasts.

If you’ve ever wondered:

• How do I grow without ads?
• Why does my content feel like it's going nowhere?
• What actually moves the needle when launching a course?

This episode delivers clarity, strategy, and a whole lot of permission to do it differently.

🎧 Listen in and discover:

• The 90-day rule that can predict your income
• What most people get wrong about consistency
• How to reverse engineer your social media content without burnout
• Why engagement isn’t the goal (and what is)

Plus, Tracy shares her go-to strategy for creating 90 days of content ideas in just 30 minutes—and it’s way simpler than you think.

Ready to ditch the overwhelm and build the kind of audience that buys? This one’s for you.

🎁 Grab Tracy’s free guide: Social Media Made Easy: Create 90 Days of Content Topics in 30 Minutes

📲 Connect with Tracy inside her community: Be a Confident Entrepreneur: Get Visible, Grow Your Email List and Your Income

Tracy Beavers Website

With an award winning career spanning 20 years, Tracy Beavers has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies. She is a public speaker, and a published author. She has been featured by CBS television, the Wall Street Journal, Vanity Fair Lingerie, and Kajabi. She is the creator of the top ranked business podcast “Create Online Business Success!”

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Once upon a time, online communities were alive - buzzing with conversation, collaboration, and connection. But lately, many of them feel... quiet. Too quiet.

In this episode, Shannon pulls back the curtain on what’s really happening in online spaces that once thrived, and why the problem isn’t spam, it’s silence. She explores how community “rules” designed to protect authenticity may have accidentally stripped it away, leaving creators and entrepreneurs unsure how to show up, share, or sell without guilt.

From her own experience running The Classifieds, a thriving Skool community where promotion and collaboration coexist beautifully, Shannon reveals how a new wave of community design is making it possible for entrepreneurs to be both genuine and visible.

You’ll hear:

• The hidden reason engagement has dropped across online spaces
• How well-meaning guidelines often stifle connection instead of fostering it
• Why Skool’s model is changing the game for course creators and community builders
• Real stories of collaboration and generosity that prove business and community can grow together

If you’ve ever wondered how to revive the soul of your online community, or how to talk about your business without breaking “the rules”, this episode will change how you see what’s possible when authenticity and entrepreneurship finally get to coexist.

🎧 Listen now to discover why a community that sells isn't necessarily a sell-out. 

Mentioned in this Episode:

• Join The Classifieds on Skool
  
  
• Check out Skool (affiliate link)

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co