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Explore every episode of the podcast The Art of Online Business

Dive into the complete episode list for The Art of Online Business. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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Is Your Online Course Business Actually Ready for Facebook & Instagram Ads?17 Nov 202500:11:55

A lot of course creators rush into Facebook and Instagram ads before their business is actually ready, and that’s the fastest way to burn through your first $5K. 

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I walk through the real signs that your offer, messaging, and funnel are strong enough for paid traffic so you don’t end up paying for leads that won’t convert. 

I also explain how I think about profit per lead, why “more eyeballs” isn’t the answer, and how to know whether DIY ads or hiring an ads manager makes sense for where your business is right now. 

My goal here is simple—help you make smart decisions so your ads actually move your business forward instead of draining it.



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‍‍Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Does Open Targeting Really Work for Online Course Creators?10 Nov 202500:09:06

A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready. 

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I break down what open targeting really is, when it actually works, and the clear signals you should avoid it. 

I also share smarter targeting options I start with inside client accounts so you can bring in better leads without gambling your money away.



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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Should you listen to Meta's Facebook & Instagram Ad Recommendations?08 Sep 202500:07:24

Meta keeps popping “helpful” tips in Ads Manager, but should you trust them?

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I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five. 

I share how I decide whether to keep or kill an ad set, plus a quick way to spot bad recommendations so you don’t waste budget. If you want to see the screenshots I’m talking about, watch the episode on YouTube.



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‍‍Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Discovering Purpose and Passion in Business with Kelly Sinclair18 Nov 202400:28:34

We learn about how Kelly's strategies help ambitious women grow their brands and her unique visibility methods that entrepreneurs can apply to their businesses.

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Kelly Sinclair is the CEO of KS & Co and host of the Entrepreneur School podcast. Kelly, an award-winning marketer and visibility coach, shares her journey from corporate communications to entrepreneurship, juggling life as a mom and a business leader. 
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Watch the episode ‘Growing Brand Visibility In Just 10 Minutes a Day Featuring Kelly Sinclair
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kelly’s Links:

Launching in January 2025? Why You Need To Start Preparing Now. 15 Nov 202400:10:07

Jamie and I cover why starting your launch prep early can make a big difference. We focus on effective Facebook ads setup and share a pre-launch timeline that ensures everything runs smoothly. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Jamie Sampany-Kessie’s Links:

Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter13 Nov 202400:24:24

Gemma Bonham-Carter, an expert in online courses and AI sales funnels, talks about the details of her successful AI summit. She shares insider tips on managing an event that caters specifically to online course creators, discussing everything from revenue generation to operational strategies and speaker engagement. Plus, she'll share why focusing on a specific niche can really make your summit stand out.

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Watch the previous episode ‘The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter’
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Gemma’s Links:

The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter11 Nov 202400:38:29

Gemma Bonham-Carter, a seasoned expert in personal branding and online entrepreneurship, shares her journey from blogging to building a seven-figure lifestyle-first business, diving into the world of online courses, AI, and sales funnels. We'll explore the pivotal role of mentorship and targeted strategies that propelled her from a passion project to profitable enterprise.

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Watch the episode ‘Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter’
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Gemma’s Links:

Why You Shouldn’t Run Lead Magnet Ads While You’re Launching08 Nov 202400:09:23

My wife and new co-host, Jamie, and I break down a launch gone wrong, explaining why running lead magnets during a product launch might just ruin your entire campaign. I recently wrapped up a launch season where a client split their budget between registration ads and lead magnets, hoping it would serve as a safety net.
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Spoiler: it didn’t work. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Jamie Sampany-Kessie’s Links:

How to Make Friends & Sales Everywhere You Go, with Renee Hribar06 Nov 202400:29:03

Sales coach Renee Hribar joins us again to share her knowledge on making genuine connections in sales. She breaks down effective sales techniques, leveraging her extensive experience that started with selling pagers in the 90s.

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If you missed the announcement: Jamie, my wife is the new co-host and brings fresh perspectives to our conversation, enhancing the dynamic as we navigate the intricacies of sales strategies.
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Watch the previous episode ‘Unleashing Sales Success with Renee Rebar: Strategies, Psychology, and Scaling Your Online Business
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Renee’s Links:

Unleashing Sales Success (1M by Age 25) with Renee Hribar04 Nov 202400:36:30

We're discussing sales strategies with Renee Hribar, a powerhouse in the field who made her first million by age 25. Renee shares key mistakes women entrepreneurs make when selling for themselves and the importance of creating genuine connections in sales.

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Watch the episode ‘How to Make Friends & Sales Everywhere You Go, with Renee Hribar
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Renee’s Links:

Should You Put Your Meta Pixel On Someone Else’s Website? 01 Nov 202400:11:24

Considering putting your Meta pixel on someone else's website? No Bueno. Don't!

While the idea might seem good so you can target more people with your ads....
Actually it can mess up your ad performance. We'll explain why, and what you should do instead. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Jamie Sampany-Kessie’s Links:

The Secret to Repeating Launches With More Revenue Each Time, Featuring Chelsea Wallace30 Oct 202400:26:52

Chelsea Wallace, launch strategist and copywriter, joins us again to dive deeper into the strategies for relaunching programs successfully. Alongside my new co-host Jamie, we discuss the critical aspects of doubling launch revenues, honing in on effective Facebook ad management and funnel optimization. Chelsea also shares how to make evergreen content work harder for your business, ensuring that your launches not only meet but exceed expectations.

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Watch the previous episode ‘Chelsea Wallace's Journey to Becoming a Six-Figure Marketing Strategist’
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Chelsea’s Links:

Chelsea Wallace's Journey to Becoming a Six-Figure Marketing Strategist28 Oct 202400:28:50

Chelsea Wallace, a launch strategist and copywriter extraordinaire shares how her lead magnets and funnels have successfully generated significant revenue for businesses. Chelsea talks about how to reduce overwhelm and boost launch revenue, all while ensuring business owners can focus on what they do best. She also opens up about the advantages of remote work and connecting with clients globally from her base in Jamaica.

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Watch the episode ‘The Secret to Repeating Launches With More Revenue Each Time, Featuring Chelsea Wallace’ (releases October 30th).

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Chelsea’s Links:

How to Run Facebook Ads to Fill Your Webinar or Challenge (So You Can Sell More of Your Course)01 Sep 202500:21:04

Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money. 

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I walk you through the ad copy framework I use, how to test the right visuals, and why targeting warm audiences first will save you frustration. 

I also show you what to click (and what not to) inside Ads Manager, so you can launch with confidence and actually sell more of your course.



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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

How To Hire A Great Filipino VA (And Avoid Common Hiring Mistakes)25 Oct 202400:17:49

My wife Jamie and I go over the ins and outs of hiring the right Filipino virtual assistant for your business. Jamie shares her proven strategies for vetting candidates thoroughly to increase the odds of a long-term, successful hire. We also discuss common pitfalls in the hiring process and how to set up a system that weeds out less suitable candidates.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jamie Sampany-Kessie’s Links:

Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins23 Oct 202400:26:33

Jacques Hopkins shares how shifting from questionable tactics to ethical strategies boosted his revenue by 50%.

We’ll cover practical ways to create urgency without crossing ethical lines—and why being upfront with your audience isn’t just ethical, it’s smart business.

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Watch the previous episode ‘8 Years of $11k+ Months With a Piano Course, Featuring Jacques Hopkins’ 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




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Jacques’s Links:

8 Years of $11k+ Months With a Piano Course, Featuring Jacques Hopkins21 Oct 202400:29:50

Jacques Hopkins, a seasoned online course creator and coach, joins me to discuss his journey from an electrical engineer to creating and marketing successful online courses. 

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We'll cover how Jacques leveraged personal experience with his own course, "Piano in 21 Days," to teach others about effective online course creation. 

Plus, Jacques shares his initial struggles and breakthrough moments that transformed his approach to online business, making his insights relatable to both new and veteran course creators. 



Watch the episode ‘Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins




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Jacques’s Links:

Signs That Hiring A VA Will Grow Your Business!18 Oct 202400:14:17

We explore the telltale signs that it's time to get some assistance in your entrepreneurial journey. Are you already thinking about whether you should hire a VA? Not exactly sure what you'd have them do? This episode's for you. 
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:


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Jamie Sampany-Kessie’s Links:
 • Say hi to Jamie on Instagram

Training Your AI Assistant to Think and Sound Like You With Kinsey Soderberg16 Oct 202400:16:19

Kinsey Soderberg, the creator of Authentic AI, shares how you can make your AI assistant sound more like you—more human. 

Kinsey also gives a peek into her dual business ventures, highlighting how AI tools can significantly streamline processes without compromising the personal touch that's crucial in today's digital landscape. 

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Watch the previous episode ‘Use ChatGPT to Breeze Through Tech Issues With Kinsey Soderberg’ 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Kinsey’s Links:

Kinsey Soderberg's ChatGPT Hacks for Solving Tech Issues FAST!14 Oct 202400:26:36

Kinsey Soderberg shares how leveraging AI has transformed the way she manages her dual business ventures and helps maintain a healthy balance by automating routine tasks. 

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She's the owner of Authentic AI and focuses on helping entrepreneurs use AI effectively without losing their authenticity.  

We explore the benefits of integrating AI into everyday business operations to enhance productivity without compromising personal values.



Watch the episode ‘Training Your AI Assistant to Think and Sound Like You With Kinsey Soderberg




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Kinsey’s Links:

How to Find the Best Facebook Ads Audiences to Target11 Oct 202400:12:42

We're getting into the basics of Facebook audience targeting. My wife, Jamie, joins me to explain the difference between warm and cold audiences and shows how to choose and target each effectively in Meta Ad Manager. 

Whether you're adjusting your ad strategy or setting up your first campaign, you'll learn how to handle the tricky parts of audience selection to improve your Facebook ads. Get ready to simplify the targeting process and boost your ad results.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




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Jamie Sampany-Kessie’s Links:

How Income Stacking Can Add A Zero or Two to Your Annual Revenue With Holly Haynes09 Oct 202400:24:43

Holly Haynes is back to talk about income stacking and how it can transform your business. Holly, who has built a seven-figure business while consulting for Fortune 500 companies, shares her insights on creating diverse revenue streams. 

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We explore the benefits of having multiple products and services that cater to different customer needs and levels, ensuring a steady flow of income while serving a broader audience.



Watch the previous episode ‘Building a 7 Figure Business During the Pandemic While Raising Twins, Featuring Holly Haynes’ 



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Holly’s Links:

Building a 7-Figure Business During the Pandemic While Raising Twins, Featuring Holly Haynes07 Oct 202400:24:34

Holly Haynes joins me to discuss how she successfully built her seven-figure business while balancing life with twin daughters and going through the challenges of the pandemic. 

With an extensive background in business consulting and a knack for creating scalable systems, Holly now focuses on helping female entrepreneurs grow their businesses efficiently.

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Watch the episode ‘How Income Stacking Can Add A Zero or Two to Your Annual Revenue With Holly Haynes



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Holly’s Links:

Key Meta Ads Metrics Every Course Creator Should Track04 Oct 202400:13:53

My wife, Jamie, joins me as my new co-host. Over the past six months, she has immersed herself in the world of Facebook ads, managing a couple of client accounts and applying strategies that deliver great results. 
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We're leveraging my years of experience with her fresh perspective to create a dynamic that’s really beneficial for our clients. Today, we’ll discuss the essential metrics every course creator should monitor when running their own Facebook ads.
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:



Jamie Sampany-Kessie’s Links:

Why Ads Managers Say No to Your Revenue Share Offer (And What to Do Instead)25 Aug 202500:12:52

Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I get why it feels like a win-win, but the reality is that good ads managers rarely say yes to that kind of deal. 

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I explain why revenue share offers are risky, the kind of ad managers you actually attract with them, and why that can hurt your results. 

I also walk you through the practical steps you can take to improve your funnel, like boosting opt-in page conversions, tightening up your emails, and testing your audiences... so that when you’re ready to hire an ads manager, you’ll already have profit to pay them with.



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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Leveraging A Digital Product That Pays You To Bring In Qualified Leads With Abagail Pumphrey02 Oct 202400:27:34

Abagail Pumphrey, co-founder and CEO of Boss Project is back to talk about how to leverage digital products effectively to attract qualified leads—something she’s mastered en route to building her seven-figure business. 

She’ll break down the mechanics of creating digital products that not only sell but serve as a precursor to higher-ticket items, ensuring a steady ascension of customer commitment and value.

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Watch the previous episode ‘Abigail Pumphrey's Journey turning a layoff into a Seven Figure Success’ 




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Abagail’s Links:

Abagail Pumphrey's Journey Turning a Layoff Into A Seven-Figure Success30 Sep 202400:32:08

Abagail Pumphrey is the powerhouse behind the Boss Project and she shares her journey from a layoff to building a seven-figure home business, focusing on digital products and strategies that convert. 

You'll learn how to pick the right digital product that sets you up for the next sale, and she'll spotlight a common mistake to avoid. 

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Watch the episode ‘Leveraging A Digital Product That Pays You To Bring In Qualified Leads With Abagail Pumphrey




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Abagail’s Links:

Beware of Meta Changing Your Ad Settings On You27 Sep 202400:12:10

I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way. 
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I'm breaking down how Meta's sneaky default settings like 'Advantage Plus Creative' and hidden 'enhancements' can mess with your campaigns if you're not careful.



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

From Stress to Success. Optimizing Business Productivity with Neill Williams25 Sep 202400:26:44

Learn from Neill Williams' productivity expertise. She's a master certified coach who has transitioned from teaching Facebook ads to guiding entrepreneurs on optimizing their productivity with a scientific approach. 

Neill has a knack for helping busy entrepreneurs accomplish more in less time, ensuring they can focus on what truly matters in their business and personal life.

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Watch Neill's previous episode ‘Achieving Business Success with a 25 Hour Work Week: Neill Williams' Productivity Journey’ 




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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Neill’s Links:

Achieving Business Success with a 25 Hour Work Week: Neill Williams' Productivity Journey23 Sep 202400:41:17

Neill Williams, a master certified coach who transforms the way entrepreneurs approach productivity, shares how she leverages a science-backed approach to help busy entrepreneurs achieve more in less time. 

If you're looking to optimize your performance and productivity, you’ll want to replay this episode to absorb all the golden nuggets Neill drops. 

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Watch the episode ‘From Stress to Success  Optimizing Business Productivity with Neill Williams




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Neill’s Links:

Get More People to Actually Use Your Lead Magnet (So You Build More Cred)20 Sep 202400:08:21

I'm sharing crucial tips from a recent coaching call focused on increasing the percentage of people that ACTUALLY use your lead magnet. Because what's the point of growing your email list with folks that don't experience what your expertise can do for them?

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




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100k A Year With Five Clients How To Scale Your Ad Agency With Brandi Mowles18 Sep 202400:28:21

Brandi Mowles is back to share how to scale to 100k revenue years with just five clients. She did this in her first year working no more than 20 hours a week with only one person on her team. 

Brandi built her business initially to pay for her bankruptcy lawyer with a baby at home, turning what was a dire financial situation into a thriving business that has taught hundreds to do the same. 
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Watch the previous episode ‘How Brandi Mowles Made $1M With A One Person Team.




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How Brandi Mowles Made $1M With A One Person Team16 Sep 202400:30:19

Brandi Mowles shares her journey to making her first million with just a one-person team, detailing how she leveraged mindset shifts and strategic moves to scale her business efficiently.  

She's also my Facebook ads business coach and has played a pivotal role in making my business successful.

Brandi also shares the practicalities of managing and growing a business as a single entrepreneur, offering invaluable insights for anyone looking to achieve similar success. 


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Watch the episode ‘100k a year with five clients how to scale your ad agency with Brandi Mowles




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When is the Right Time To Scale Your Meta Ads and Common Mistakes to Avoid13 Sep 202400:25:18

My wife Jamie and I unpack the essentials of scaling Facebook ads effectively. We discuss recognizing the right signs from Meta Ad Manager that signal it's time to increase your ad spend and how to do this without disrupting the algorithm. 

Whether you’re managing small-scale campaigns or large ad budgets, understanding these nuances can make a significant difference in your advertising success.


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How to Attract Loyal Clients Without the Hassle with Belinda Weaver11 Sep 202400:22:48

Belinda Weaver argues that focusing on Unique Selling Propositions (USPs) or defining “What Makes You Different” might not be the most effective strategy for attracting an aligned audience. 

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Instead, Belinda offers alternative methods that can foster deeper connections and better engagement with your ideal students.

We dive into how these principles can shift your focus away from trying to stand out for uniqueness alone and towards creating genuine connections with your audience. 



Watch the previous episode “How She Built A Copywriting Business With Belinda Weaver.” 




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DON'T Start Facebook & Instgram Ads Until You Watch This18 Aug 202500:15:10

If you’ve been wondering whether it’s the right time to run Facebook and Instagram ads, this episode will save you a lot of money and frustration. 

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I break down two common situations where ads are almost guaranteed to be expensive and ineffective... and what to do instead to grow your list, test your messaging, and set yourself up for profitable campaigns later. 

Learn simple, organic strategies I recommend to my own clients, plus a reminder that ads are a skill that take time (and sometimes money) to master.



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‍‍Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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How She Built A 6-Figure Copywriting Business Featuring Belinda Weaver09 Sep 202400:42:36

We talk about how Belinda's 14-year journey has shaped her approach, blending life and work, especially as she manages family life with professional ambitions. 

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Belinda Weaver is a seasoned copy coach who specializes in helping copywriters avoid burnout by building sustainable businesses

We also preview what's to come in our next discussion, where Belinda will debunk common myths about unique selling propositions and what really attracts an aligned audience.



Watch the “How to Attract Loyal Clients Without the Hassle with Belinda Weaver” 



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Signs That Your Business Could Be Ready To Run Meta Ads 06 Sep 202400:28:39

My wife, Jamie, a fellow Facebook ad manager, joins me to explore whether your business should start using Meta ads. We talk about common questions about the ideal timing for initiating Meta ads and discuss the prerequisites for their effectiveness. 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




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Why Try Pinterest Ads in 2024 with Heather Farris 04 Sep 202400:22:39

After a successful career pivot from accounting to Pinterest marketing, Heather Farris now manages client accounts, helping creators and coaches amplify their online presence. Join us as we explore effective strategies for using Pinterest to enhance your online business, whether you’re into courses or memberships. 

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Watch the previous episode “6-Figures Per Year Teaching Pinterest Marketing with Heather Farris"



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6-Figures Per Year Teaching Pinterest Marketing - Featuring Heather Farris02 Sep 202400:32:40

We explore the world of Pinterest with expert Heather Farris, who has been mastering this platform for over eight years. Before her pivot to Pinterest, Heather was crunching numbers as an accountant. Hear about her journey from spreadsheets to pin boards and how she leverages Pinterest to boost online traffic and sales. 

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Watch the episode "Why Try Pinterest Ads in 2024 with Heather Farris"



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




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Busting Mid-Launch Lulls (+ Other Strategies To Maximize Open Cart)30 Aug 202400:21:57

In part three of our launch series as we crack the code on reviving mid-launch lulls and share tips on how to keep your launch's sales momentum going. We cover topics like overcoming common launch challenges, strategies to engage your audience effectively, and yes, some top-notch Facebook ad tips from yours truly to convert your registrants into clients or customers. 

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Watch the previous episodes of this three-part series:



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How To Launch Like A Pro (Even If You Don’t Have A Huge Team) 28 Aug 202400:23:52

In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We’re breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we’re sharing personal insights on how email marketing and strategic communication can boost your launch success. 

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Watch the last episode of this three-part series: Busting mid-launch lulls (+ other strategies to maximize open cart)




Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!





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Set Your Launch Up For Success With A Pre-Launch26 Aug 202400:25:31

The first of my three-part series on mastering your launch, delivers insights on the pre-launch phase. I'm joined by email marketing specialist Allison Hardy and launch specialist Brenda McGowan.  

Together we're unpacking strategies to optimize your launch this fall, along with my own tips on Facebook ads.

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Watch the next episode of this three-part series: How to launch like a pro (even if you don’t have a huge team)



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How to Make Your Next Launch the Comeback of 202423 Aug 202400:45:27

Ready to tweak your launch strategy for better revenue? Join me and three launch experts—Chelsea, Latesha, and Ashley—as we share what's working in 2024 for boosting client launches. 

From high-level insights to nitty-gritty tactics, you’ll discover strategies that remain effective into the future.

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Check out the video on YouTube and connect with us through the links in the show notes below.




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Building Trust With People That Have Never Heard Of You, With Frannie Wilson21 Aug 202400:35:53

Get ready for a deep dive into what really makes a brand work, far beyond the usual logos and color schemes. Frannie Wilson, co-founder of Ampersand Studios, is here to shed light on common misconceptions and big mistakes in branding a company or personal brand. 

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Watch the previous episode with Frannie Wilson, “How She Built An Online Branding Business




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How She Built An Online Branding Business With Frannie Wilson19 Aug 202400:57:54

Frannie Wilson, co-founder and chief visionary officer of Ampersand Studios, shares her adventures in transforming her Boise-based brick and mortar studio into a thriving online presence, and we get real about her challenges and victories along the way. 

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Watch the episode Building Trust With People That Have Never Heard Of You With Frannie Wilson 




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Simple Funnel Fixes That Lead to More Sales Featuring Tracy Beavers11 Aug 202500:59:06

When I asked, “What podcast topics would help your online course business grow the most?” some of the responses were, “What to focus on NOW as a solopreneur” and “Stop doing all the things.”

So, in today’s episode, let's meet Visibility & List Growth Strategist, Tracy Beavers. She shares how to gain visibility online with ease and discover simple ways to grow your email list on Facebook.

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Tracy has a proven track record in business growth. With an award winning career spanning 20 years, Tracy has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies.

Tracy Beavers shares the simple shifts that helped her go from zero sales to a profitable evergreen funnel. We break down what most course creators get wrong about their sales process and what to fix before adding more ads or creating more content. Tracy also opens up about the mindset traps that used to hold her back and how she’s built a business that supports her life (not the other way around).


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‍‍Watch this episode on YouTube!


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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!


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Let me know exactly what new episodes will help you the most!
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Tracy’s links: 

Why You Might Want to Spend Less on Meta Ads For Your Launch16 Aug 202400:16:46

Here’s why you should consider cutting ad spend during a launch. I’ll break down how tracking cold and warm traffic conversions can help you strategically reallocate your budget. Plus, I’ll show you how focusing on lead magnets between launches can drive better sales.

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!




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Top Email Marketing Mistakes You Can't Afford to Make with Allison Hardy14 Aug 202400:23:15

Allison Hardy talks about email marketing for course creators. She tackles the biggest email mistakes that kill sales and shares her insights on crafting effective sales emails. Plus, Allison explains the difference between a nurture sequence and a welcome sequence, and which one drives more sales. 


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Watch the previous episode with Allison Hardy, Transforming Setbacks into Success with Email Marketing Strategist




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Transforming Setbacks into Success with Email Marketing Strategist, Allison Hardy 12 Aug 202400:38:59

Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off while pregnant. Allison also shares her insights into transitioning from personal training to network marketing, and eventually finding her niche in email marketing, helping people like you and me sell more courses and memberships.  

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Watch the episode Top Email Marketing Mistakes You Can't Afford to Make with Allison Hardy 




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